Volume 47 - Issue 8

October 30, 2013
theeyeopener.com
@theeyeopener
Since 1967
Star tups &
Stilet tos
PHOTO: JESS TSANG
Ryerson helps fashion hopefuls strut into business P12
P13 Braletic
wins MVP
PHOTO: CHARLES VANEGAS
P3 City Councillor
visits Sam Sign
FILE PHOTO
2 Wednesday Oct. 30, 2013
Save the Date!
SCC115, Student Centre
RSU holds two meetings each year where all members are
eligible to vote on important student issues, and help set the
direction of the students' union.
If you are a full time undergraduate students or a full or part
time graduate student, come to the Semi Annual General
meeting, share your views, and hear about the work of your
students union.
Submit motions for consideration
by Monday, November 4 @ 5pm
Email ed.communications@rsuonline.ca
RSU Semi-Annual
General Meeting:
Motions Due
Have an idea or an issue
you would like discussed?
RSU SEMI-ANNUAL
GENERAL MEETING
WEDNESDAY,
NOV 13 - 5pm
Please note that the deadline for motions related to
bylaw changes has passed
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3 Wednesday, Oct. 30, 2013
NEWS
Ryerson lifts no-show on Sam sign
Toronto city councilor Josh Matlow had a tour of the trailer where the sign has been held
“CESAR takes the cake”
With CESAR entering its third week of lockout, CUPE1281 members worry about losing key services
CUPE1281 members hand out flyers daily to spread awareness about the lockout.
PHOTO: JULIANNA DAMER
CUPE1281 workers, currently
locked out of their jobs, protested
outside the Continuing Education
Students’ Association at Ryerson
(CESAR) office on Oct. 28, asking
CESAR executives to come back to
the bargaining table.
This comes a few days after a
decision by the Ryerson Students’
Union (RSU) to stop providing dis-
counted metro passes to thousands
of CESAR members.
Protestors brought with them
a cake reading “Dear CESAR…”
and several printed invitations that
were later slipped under the office
door as there were no employees or
executives visibly present.
“CESAR takes the cake as the
worst employer ever,” said Stephen
Seaborn, vice president equity of
Toronto CUPE local branch.
“I’ve never seen this kind of in-
humane treatment in my life.”
However, in an email to The
Eyeopener, CESAR president Shi-
nae Kim has said that the union
has never requested that CESAR
return to the bargaining until the
protest.
“CESAR simply interpreted the
silence as indicative of the union’s
unwillingness to respond to the
concerns raised by CESAR during
that time,” said Kim.
“For the first time since the lock-
out, the union contacted us stating
that the ‘union wishes to get back
to the bargaining table’.”
Kim also pointed out that there
were no employees present in the
office because the picketers ob-
structed an employee that was try-
ing to enter the room with their
chanting and taking photos.
The RSU is citing the labour dis-
pute as a problem when providing
services, like metropasses, to stu-
dents.
“The RSU’s decision and inabil-
ity to see past a labour dispute and
look at the students who are being
penalized due to their partisanship
is a huge mistake,” said Kim.
“Clearly, RSU chose to side with
CUPE1281 than serve the interest
of the students at large.”
RSU president Melissa Palermo
has said in a statement that it is
important to treat all full-time
staff with dignity and respect ask-
ing that CESAR management can
come to a resolution with member
of CUPE 1281 as soon as possible.
“It’s a joint venture, it is staffed
by unionized employees so it is dif-
ficult for our employees to provide
that service,” said Palermo.
“It is unfortunate that this has
had to happen and we are encour-
aging students to raise their con-
cerns or if they have any questions
to bring those to CUPE 1281.”
According to Kim, by agree-
ment the RSU has to provide the
discounted metropass service to
part-time and continuing educa-
tion students.
RSU’s full-time staff, including
executive directors, is unionized
with CUPE1281.
“We are trying to resolve issues
with RSU executives,” said Kim.
“It seems that RSU is represent-
ing CUPE1281, not the students.”
CESAR executives are now con-
sidering the option of operating the
discounted metropass service inde-
pendent of the RSU through the
CESAR office.
“The metro pass is just anoth
step one lockouts has consequenc-
es for workers. Bargaining is going
to happen later or sooner but it is
going to happen,” said Mary-Jo
Nadeau, service co-ordinator at
CUPE 1281.
The lockout was triggered Sept.
30 after weeks of unsuccessful
discussion between CESAR execu-
tives and their staff on the topic of
wage increases to a “cost of living
standard” through a new collective
bargaining agreement.
A time frame regarding bargain-
ing and negotiations has not yet
been released to the public.
The lockout continues.
By
Ramisha
Farooq
Ryerson allowed Toronto city councillor Josh Matlow to see the Sam the Record Man sign in storage Tuesday. From left: The
disassembled Sam sign stored in a trailer behind a warehouse north of Toronto; labels on the pieces of the sign indicating where
they go; part of the neon tubing spelling out “ENTERTAINMENT” with an inventory label attached to it.
PHOTOS COURTESY OF @JOSHMATLOW
The secrecy of where Ryerson is stor-
ing the Sam the Record Man Sign and
its condition was finally lifted on Oct.
29 when the university allowed city
councilor Josh Matlow to tour the
storage trailer the sign is being held
in. Besides Ryerson staff and work-
ers from Gregory Signs & Engraving
Limited (the sign company Ryerson
is using as consultants) Matlow, who
represents Ward 22 (St. Paul’s), is
the first person to see the sign since
it was put into storage after Ryerson
bought the Sam the Record Man
property in 2008.
Currently, the sign is being kept
in an immobile trailer next to Greg-
ory Sign’s warehouse in Vaughan. A
company representative led the tour.
“It was very odd to see it stored in
so many hundreds of pieces. Almost
like the largest gigsaw puzzle I’ve
ever seen,” Matlow said. He added
that although the sign could not be
turned on because it was in too many
pieces, it appeared to be in good con-
dition. The Gregory Signs representa-
tive told Matlow that the entirety of
the Sam sign was being stored in the
trailer.
Matlow was also told during the
tour that the mercury in the sign is
only a health and flame hazard while
it’s on storage, but that once it’s re-
mounted and running again, it would
be safe.
“This is the same mercury expert
that talked to Ryerson so that’s the
same information they would have
had, which pretty seriously contra-
dicts what Ryerson said about the
mercury,” said Matlow. Previously,
Ryerson said that a potential mercu-
ry spill was among the reasons why it
did not want to mount the sign in the
Student Learning Centre.
Ryerson has been facing contro-
versy since it announced the sign
would not be remounted in the Stu-
dent Learning Centre, which is being
built on the old Sam the Record Man
lot.
By Jackie Hong
and Angela Hennessy
4 Wednesday, Oct. 30, 2013
EDITORIAL
Editor-in-Chief
Sean “Freddy Krueger” Tepper
News
Angela “Frankenstein”
Hennessy
Jackie “Carrie” Hong
Associate News
Ramisha “Samara Moran”
Farooq
Features
Sean “Hannibal Lecter”
Wetselaar
Biz and Tech
Alfea “Chucky” Donato
Arts and Life
Luc “Leatherface” Rinaldi
Sports
Harlan “Pennywise”
Nemerofsky
Communities
Nicole “Pennywise” Schmidt
Photo
Natalia “Beetlejuice”
Balcerzak
Jess “Jigsaw” Tsang
Associate Photo
Charles “Jason Voorhees”
Vanegas
Fun
Jake “Norman Bates” Scott
Media
Susana “The Joker”
Gomez Baez
Online
Lindsay “The Thing” Boeckl
John “Godzilla” Shmuel
Head Copy Editor
Dasha “Michael Myers”
Zolota
General Manager
Liane “Sean is not a star”
McLarty
Advertising Manager
Chris “Ghostface” Roberts
Design Director
J.D. “Prince of Darkness”
Mowat
Intern Army
Jacob “Leprechaun“
Dalfen-Brown
Roderick “Casper”
Fitzgerald
Contributors
Allison “Candyman” Elkin
Vanda “Carol Peletier”
Urbanellis
Robert “Daryl Dixon” Foreman
Travis “Melon Muncher”
Dandro
Tagwa “Puffy” Mayo
Jenelle “Hates Crowds” Seelal
Farnia “Ball so Hard” Fekri
William “Livo” Brown
Michael “Smith” Grace-DaCosta
Daniel “Raymond” Morand
Luke “Bozak” Galati
Allison “Electric Lady” Ridgway
We’re Sorry! :(
The Eyeopener would like to issue a correction to an article that was published in
Volume 47, Issue 7 on Oct. 23 2013.
In the article “Former Rye Free Press Editors Speak Out” The Eyeopener incorrectly stated
that a Toronto lawyer had “successfully sued CESAR for defemation” when in fact the two
parties reached a settlement out-of-court of court.
The Eyeopener apologizes for any offense or confusion this may have caused.
Amira “Lights” Zubairi
Isabelle “Camera” Docto
Meggie “Action” Hoegler
Gabriela “Tinkerbell”
Panza-Beltrand
Sierra “Peter Pan” Bein
Dylan “Hook” Freeman Grist
Deni “Lost Boy” Verklan
Leah “Wendy” Hansen
Robyn “Jasmine” Bell
Julianna “Genie” Damer
Skye “Covergirl” Collishaw
Nicole “Contributor” Siena
The Eyeopener is Ryerson’s
largest and only independent
student newspaper. It is owned
and operated by Rye Eye Publish-
ing Inc., a non-profit corporation
owned by the students of Ryerson.
Our offices are on the second
floor of the Student Campus
Centre. You can reach us at 416-
979-5262, at theeyeopener.com or
on Twitter at @theeyeopener.
Back by popular demand, this
week’s Annoying Talking Coffee
Mug goes to: Wow, Continuing
Education Students Association
at Ryerson (aka CESAR). You’re
taking my breath away, no really in
a, “two-year-old tantrum holding
my breath until I get my way,” way.
Aren’t you supposed to be represent-
ing the “grown up” students. Maybe
you could go talk to them, they
might have some good advice. Boy
do you need some mature advice.
There are some real simple things
out there called laws, you need to
know how they work. So CESAR
grow up and maybe grow a pair,
and deal with your shit. Also, col-
lective bargaining doesn’t go away
when you sit in a corner, hands over
your ears, chanting “No, no,no,no”.
Once again there are laws that gov-
ern this stuff – for real. Grow up:
deal with your locked out employ-
ees, quit pretending you understand
libel and photo laws and get your
financials in order.
We’ve got a few positions on the Winter/Spring 2014 masthead open. Just fill out a
nomination form, put up a poster at The Eyeopener (ya gotta do that) and prepare
your speech. Did we mention that it’s a paying job? Did we also mention that you get
to work with some wildly fun people who work hard and play that much harder?
You can be one of the following editors: News, Arts & Life, Biz & Tech, Multimedia, Sports,
Associate Photo or Associate News.
Speeches are on November 14th at the Foxes Den (below the Wolf & Firkin) 43 Elm St.
Voting takes place on November 15th, from 10 A.M. to 4 P.M. at The Eyeopener office.
You, right there, right now, you can run. If you want. Don’t feel you have to. But, if you
want to be on the inside, with the movers, shakers and decision makers, this is the
place to be. That and we all go out for beers and dinner on Tuesday evenings.

Work at The Eyeopener.
It’s worth it, and it pays.
5 Wednesday, Oct. 30, 2013
NEWS
Rye lays out mental
health strategy
By Gabriela Panza-Beltrandi
The Ryerson Mental Health Ad-
visory Committee (RMHAC) pre-
sented a report for a campus-wide
mental health strategy at a town
hall meeting Thursday — closing
off Ryerson’s Mental Wellbeing
week.
In the report, the committee rec-
ommended that the short-term pro-
grams aimed at promoting mental
health on campus should be inte-
grated into Ryerson’s new academic
plan. In the long run, the committee
wants Ryerson to create a website
for information related to mental
health on campus and develop a
plan to co-ordinate and enhance
mental health services.
The town hall meeting was facili-
tated by award-wining journalist
Valerie Pringle and featured a panel
of Ryerson alumni.
One of the key issues that was
touched on was better access to
help for students and staff.
The huge demand for services
means they cannot always help
people right away. “Immediate care
is for the severely sick and suicidal
and unfortunately that creates a
waitlist for other students,” said
Dr. Su-Ting Teo, director of student
health and wellness at Ryerson and
co-chair of the RMHAC.
Former Continuing Education
Students’ Association (CESAR)
vice-president of equity and events
Matthew Cwihin joined the panel
via Skype to speak about the role
universities should play in their stu-
dents’ mental well-being.
“Mental health in itself is a very
broad term and students will come
to an institution with issues that
do affect their mental health,” said
Cwihin.
Pringle said students should not
be afraid to ask for help.
“There is no shame in it,” said
Pringle. “There is absolutely hope
especially if you get treatment early
enough. We say to people ‘If you
need help, get it, demand it’. It’s not
always easy… people just have to
scream and shout.”
Rye mental illness stigma
project gets $3 million grant
Movember funding to study stigma in immigrant-Asian male communities
By Deni Verklan
A Ryerson research project ad-
dressing stigma of mental illness
among boys and men in Asian im-
migrant communities in Canada
received a $3 million grant from
the Movember Foundation on
Oct. 23.
The project will involve a total
of 2,160 men, aged 17 and up.
The research will be conducted in
Vancouver, Calgary and Toronto
with the help of researchers from
the University Health Network,
Centre for Addiction and Mental
Health (CAMH), Simon Fraser
University and the University of
Calgary.
“This is the very first study in
Canada that targets stigma of
mental illnesses within immi-
grant communities. This will be
a groundbreaking study,” said
the principal investigator Sepali
Guruge, a professor at Ryerson’s
Daphne Cockwell School of Nurs-
ing. “We’re hoping to develop
a large number of mental health
ambassadors… [who] will poten-
tially mobilize other men, women,
and children to address stigma of
mental illness in their communi-
ties. This approach allows for the
work to continue beyond the du-
ration of the study.”
The leaders of the project, Ry-
erson Nursing professors Souraya
Sidani and Josephine Wong along
with Guruge, will apply two inter-
vention methods called acceptance
commitment training and contact-
based empowerment education
to address the stigma of mental
illness. The interventions were
adapted from research on reduc-
ing the stigma of HIV by the Com-
mittee for Accessible AIDS Treat-
ment led by researchers Alan Li,
Kenneth Fung and Wong.
“These interventions target stig-
ma at the individual, family, com-
munity and societal levels, which
will be key to the success of these
interventions because targeting
just one level of society will not
have a long lasting effect,” Guruge
said.
Surveys taken before, right after
and several months after the inter-
vention will provide data on the
effectiveness of the anti-stigma in-
terventions. Ryerson students will
be involved in taking the study to
the communities, recruiting par-
ticipants, and engaging in data
collection, analysis and dissemi-
nation of study findings, Guruge
said.
“This project addresses an im-
portant issue,” said Wendy Cuki-
er, Ryerson’s vice president of re-
search and innovation. “It fits in
with Ryerson’s mission [to serve
and engage the needs of the com-
munity].”
Nursing professor Sepali Guruge will
explore new ways to reduce the stigma
of mental illness among Asian men and
boys.
PHOTO: COURTESY RYERSON UNIVERSITY
Library laptop
network spazz
resolved
News Bites
Ryerson’s library circulation net-
work issues have been resolved
after announcements posted on
the library website told students
loaner laptops would not be avail-
able due to technical issues, last
Thursday.
“It seemed the application was
having challenges... Over the
weekend they changed the config-
uration of the server, the problem
seems to have gone away,” said
Jim Buchanan, client service assis-
tant director.
Man gets stun
gun to the
neck, robbed
A man reported that two suspects
repeatedly used a stun gun on his
neck and then stole his belong-
ings. The incident happened on
Gerrard Street near Yonge Street
on Oct. 22 at 1 a.m.
The victim reported the incident
to campus security but did not
want to talk to police. Security
said he was not a Ryerson com-
munity member.
Ryerson scores
award for
campus renos
Tourism Toronto and the Great-
er Toronto Hotel Association
awarded Ryerson the 2013 Presi-
dents’ Award for “preserving
Toronto’s past and shaping its
future.”
The associations said Ryerson
was chosen because of its new
award-winning buildings that
add to the aesthetic appeal of
downtown Toronto.
FCAD Save
Money wants
to vote No
Posters by a group called FCAD
Save Money have gone up around
campus telling FCAD students to
vote “no” in the upcoming refer-
endum to create a separate FCAD
society. The society would allow
for better networking, but would
also charge FCAD students extra.
“[W]e are not opposed to the
creation of a society,” the group
tweeted. “[W]e just dont think
students should be charged $60 to
work together.”
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199 8aldwln SL ln kenslngLon MarkeL 416-397-9392
6 Wednesday, Oct. 30, 2013
NEWS
Porn and poem spammers get warnings
By
Dylan
Freeman-
Grist
Several of the students involved
in the Oct. 1 massive engineering
and architecture email spam prank
have been tracked down and is-
sued warnings, according to Ry-
erson Information Security Officer
Mugino Saeki.
The students used email gener-
ating site Deadfake.com to create
countless messages ready for mass
distribution from an account that
appeared to belong to engineering
communications coordinator Mi-
chelle Colasuonno. The messages
contained everything from criti-
cisms of faculty to links directing
to pornographic web pages.
“If this had been a criminal mat-
ter we would have taken it to the
next level in terms of investigation
and engaged the internet service
providers, engaged law enforce-
ment,” said Saeki.
“We would have pursued it to
the full length if their was any sig-
nificant harm.”
Saeki went on to note that the
full extent of her office’s response
and investigative resources are
typically reserved for breeches of
highly sensitive information. In
instances of practical jokes con-
taining no actual breaching or
hacking, such as the spam stunt,
a “conscientious decision” is typi-
cally made to warn students as op-
pose to completely cracking down
on them.
“I think anyone who is on the
internet for any period of time
knows what internet trolls are
like. They hide behind anonymity
to spew a lot of very unpleasant
language and hateful comments,
so unfortunately this is the reality
of today,” said Saeki.
Aside from the warnings, Ryer-
son has now completely blocked
any access to Deadfake.com on its
server. Extra vigilance measures
have also been instituted through-
out Ryerson’s email system to
track any spam being generated.
Further, only permitted accounts
may be allowed to email lists such
as the one utilized by pranksters.
“I feel as though there should
have been a more concrete punish-
ment for them ... say email-sending
privileges removed for a period of
time,” said Joseph Temkov, one of
the many engineering-student re-
cipients of the spam mail.
The RSU’s $3 million budget: the break down
Available online, the RSU 2012 budget highlights the union’s expenditures for the year
Student tees
Ryerson’s Students’ Union’s (RSU)
2012 audited budget shows that
students paid more than $3 million
in student fees last year.
The RSU spent close to $300,000
on “event programming” last year,
according to the union’s 2012 ex-
penses breakdown.
But, some students think that in
the future that money should go
towards different things.
While students praise campaigns
such as Water Bottle Free Cam-
pus, some are questioning whether
these events and campaigns geared
towards dropping fees are worth
the cost.
“I think it’s wasted time. They
would have to drastically change
how they [RSU] are going about
doing it because it doesn’t seem to
be working,” said second-year Eng-
lish student Andrea McDonald.
“It would be nice to see them
focus on things that could actually
make a difference.”
Some students pointed to RSU’s
long-standing history with the
“Drop Fees” campaign as being in-
effective. Post-secondary tuition in
Ontario is already the highest in the
country and it’s continuing to rise.
On October 31 the Ryerson Stu-
dents’ Union will host the Rally For
The Death of Affordable Education
to create awareness on campus
about tuition fees and student debt.
“I don’t think these things will
ever be effective. Tuition will rise –
a rally isn’t going to change that,”
said fifth-year engineering student
Daniel Tarek.
Students also dish out another
$400,000 for membership to the
Canadian Federation of Students
(CFS), who help run a separate
“Hikes Stop Here” campaign.
By The News Team
PHOTO: JESS TSANG GRAPHIC: SUSANA GOMEZ
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7 Wednesday Oct. 30, 2013
COMMUNITIES
Zombie survival 101
This is it – his only shot at surviv-
al. Twenty-nine-year-old Patrick
Boyd knows that if he isn’t fast
enough, smart enough, or if he
makes any mistakes, he’ll become
one of them. The troops assemble
in a patch of green space. Wilder-
ness and a large body of water sur-
round them. They put their hands
in for one final hurrah before the
bell sounds. A blood-curdling
zombie shriek echoes through the
air. Boyd is overcome with adrena-
line – he knows that if he uses ev-
erything he’s learned over the past
two days, he can escape.
“It felt real. It definitely got my
heart and my adrenaline pump-
ing,” said Boyd, a former teacher.
“I didn’t think that I’d be that af-
fected by it, but I was so wrapped
up in the whole experience.”
Welcome to Zombie Survival
Camp, the three-day training pro-
gram in Orillia that helps both
zombie enthusiasts and wilderness
junkies alike prepare for the zom-
bie apocalypse.
Campers spend time learning
basic survival skills and zombie
fighting tactics like archery, zom-
jitsu (hand-to-hand combat) and
field craft. All of these acquired
skills are then put to the test on the
last day of the camp during a simu-
lated zombie outbreak.
Zombie fans Eric Somerville and
Peter Lane started up the camp
about a year-and-a-half ago. The
two met in university and became
business partners, opening up a
pool cleaning business together.
Zombie camp was their next en-
trepreneurial endeavor.
Since, the camp has grown in
popularity and attracts a variety
of different people ranging in ages
and professions.
Deidter Stadnyk, a fourth-year
Ryerson film student, is one of the
zombie camp instructors. During
his third year at Ryerson, he was
working on a short documentary
about zombie apocalypse culture.
While researching, he came across
Zombie Survival Camp. He con-
tacted the organizers and they
agreed to run a “mock camp” for
filming purposes.
“I got involved and became
an instructor from there because
it was awesome and I thought I
could bring something to the ta-
ble,” Stadnyk said.
Prior to becoming a zombie
camp instructor, Stadnyk spent
five years serving in the Cana-
dian Armed Forces. He has taken
the skills he acquired while in the
army and used them to help camp-
ers learn field craft and basic sol-
diering.
“Everything we teach are the real
skills that you can use,” Stadnyk
said. “Everything just has a zombie
spin on it. It’s more fun that way.”
Some campers are completely se-
rious about preparing for a zombie
apocalypse, while others are just
looking to get out of the house for
the weekend. Regardless, the camp
is meant to be a fun way for people
to share their love for zombie cul-
ture and learn new skills.
Although Stadnyk thinks that
the probability of a real zombie
apocalypse happening is slim, he
still likes to imagine what it would
be like. While looking back on
the past year, he said that being
involved with the camp has been
nothing but a positive experience.
“There are only five people in
the history of the world that are
able to say, ‘we created Canada’s
first zombie camp.’ No one else
will ever get that claim,” said Stad-
nyk. “I’ve never been more per-
sonally fulfilled.”
As for Boyd, he said that the
camp blew his expectations.
“When I went there, I really
didn’t know what to expect, but
when we got there, it blew my
mind in every way shape and
form,” said Boyd.
An inside look at Canada’s first zombie survival camp
By
Nicole
Schmidt
Participants who register for Zombie Survival Camp come to a wilderness resort in
Orillia to learn zombie-fighting tactics and other basic survival skills.
PHOTOS COURTESY OF ZOMBIE SURVIVAL CAMP
And...action
There’s more to playing a zombie
than just looking the part
PHOTO: BLAIR TATE
Dylan Freeman-Grist auditioning for a role as the star zombie for the Running Dead race in front of a celebrity judge panel.
It happened too quickly. A virus
coursed through my veins. It bar-
raged the walls of my arteries, blew
the capillaries in my iris. My skin
turned to tar, my breath a foul
spew of blood.
The valves in my heart decayed
and collapsed, yet somehow the
failing organ managed to pump
sludge through my body. My hairs
stood on end; adrenaline frenzied
the misfiring synapses of my ner-
vous system.
Myself, along with eight other
hopefuls, came to the Office Pub
to audition for the role of Patient
Zero – the zombie star of the up-
coming Running Dead Race. In
the end, only one contestant was
deemed successful.
The race, which happened on
Oct. 27, is a five-kilometre obstacle
course. The catch is that partici-
pants have to worry about the doz-
ens of zombie volunteers looking
to remove them from the trail.
Those who auditioned had to
channel their inner zombie and do
their best impression for a panel
of celebrity judges. The panel con-
sisted of Resident Evil producer
Byron A. Martin, Toronto Star
pop culture reporter Malene Arpe,
Silver Snail Comics owner George
Zotti, Flare Magazine digital editor
Andrew Lovesey and Toronto film-
maker Charlie Lawton.
I walked into the audition room,
stood before the judges and did my
best attempt at a zombie shuffle.
Limping with one leg stuck behind
me, I let out a haunting moan.
My back story was simple
enough - a classic tale of a neurotic
student journalist breaking into a
Ryerson biology lab looking for a
scoop, only to be bitten by a savage
beast hidden deep inside the lost sc
chambers of Kerr Hall. From the
point of contact, I began infecting
all other stragglers in the area. As
a pack, we took over the campus,
as a horde, we took over the city
and as an army, we took over the
entire world.
Once my performance and nar-
rative were complete I stopped,
came back to life, and waited for
my final judgment.
Despite my best efforts, my
“zombiness” was only enough to
tie me for second place. Patient
Zero somehow managed to slip
through my clammy, rotting hands.
Once it was over, I washed off
the remnants of my face paint,
adjusted my coat, and cautiously
stepped back into the world of the
living. Left to reflect in the normal-
cy of life, I couldn’t help but won-
der about the undead glory that I
could have been.
By
Dylan
Freeman-
Grist
It felt real. It definitely
got my heart and my
adrenaline pumping
8 Wednesday, Oct. 30, 2013
FEATURES
R1srsor Urîvsrsî:1
¦IM}
The Student Campus Centre (SCC) superimposed over a file photo of Gould Street, circa 1998.
The past 20 years have seen Ryerson grow from the little polytechnic that could
to a veritable force in the education sector. Jake Scott explores the impact of its
marketing machine on the school, the brand and the students
T
housands of out-of-sync-
footsteps echo across Gould
Street as half-lidded stu-
dents march to their next class.
Some dress in full business garb
— power ties and polished shoes —
and others sport baggy sweatpants,
too exhausted from intensive study
to be bothered with denim or cor-
duroy. They look right through the
tour group standing in front of a
massive Egerton Ryerson. Prospec-
tive students listen intently to their
guide, devouring every factoid.
This wasn’t always the scene. In
a time long since past, when cars
ruled Gould Street, Ryerson was
scoffed at as “Rye-High,” a party-
hard polytechnical college suffering
from a severe image issue. Special-
ized courses like fashion and jour-
nalism were already relatively well
regarded, but more universal pro-
grams such as the sciences and hu-
manities were seen as second-class
in comparison to the competition.
Some didn’t even exist. This created
the stigma that led many to believe
students were more likely to choose
Ryerson to attend keggers and par-
ty houses than lectures.
It wasn’t until June of 1993, when
Ryerson claimed university status,
that it could begin to establish itself
as a top tier post-secondary insti-
tute. It had to be known that Ryer-
son was taking itself seriously, and
that starts with visibility.
“If we’re hiding ourselves under
a bush no one is going to know
about us. So it’s really important
for us particularly when we are
the new kid on the block to get out
there stronger, bigger and bolder,”
says assistant vice president of
communications Erin McGinn.
“We have tried to do that at the
Toronto University fair — we have
an enormous booth, we make sure
we have our faculty there, we’re
big, we’re loud. We make sure peo-
ple know what we’re doing.”
As part of the communications
team at Ryerson, McGinn finds
ways to effectively demonstrate
to the public what Ryerson is all
about. And Ryerson is all about
that coveted employment.
“Our research is there for solv-
ing real world problems. We get it
out there quickly and we are work-
ing with industry,” says McGinn.
“From a communication stand-
point we really try to highlight
those relationships.”
This brings to mind an old say-
ing: it’s not what you know, it’s
who you know. The chance to net-
work with industry professionals is
enough to wet the lips of many a
potential pupil.
That’s what sets Ryerson a cut
above the rest — an emphasis on
real-world application as well as
networking within your chosen in-
dustry. Journalists get access to the
myriad of news outlets based in
Toronto through their professors’
contacts as well as Ryerson-offered
internships. Fashion students gain
access to marketing resources and
start-up accelerators and incuba-
tors. Partnerships with industry
juggernauts like Hydro One can
give engineering students a well-
oiled boot in the door before they
even graduate. It’s a titillating
thought for students of any faculty
to be able to say, “I graduated em-
ployed, you?”
I
t takes more than massive cor-
porate partnerships to keep a
newly minted university afloat,
however, and these relationships
have to be earned with sweat and
tears. That means graduate pro-
grams, which are an indispensable
driving force behind any university.
“Every graduate program has to
be peer reviewed by other universi-
ties and because of that other peo-
ple saw the quality of the programs
and quality of the students,” says
Ryerson president Sheldon Levy.
Aside from providing a boon of in-
ternal marketing among universi-
ties these programs have brought
a much more lucrative prize to the
table. Put simply, graduate pro-
grams mean research and research
means funding. Delicious funding.
Levy was named the 2013 CEO
of the year by the Canadian Public
Relations Society for his work in
promoting the Ryerson brand. He
is credited with helping Ryerson
achieve a 30 per cent first-choice
ranking in university applications,
though you wouldn’t be able to tell.
“Ultimately I think it was the
ability for the university to at-
tract the very best undergraduate
students in Ontario and Canada.
They saw that the programs were
leading to great careers and it built
on itself,” he says. “If you’re going
to make this change [from college
to a university], it will never be
made by a name or a brand. That
change cannot be made by admin-
istrative work. That’s impossible,
it’s superficial. It is made by evi-
dence, that is key.”
He’s right, Ryerson isn’t mar-
keted on superficial gimmicks. The
communications and marketing
department focuses on the career-
oriented nature of the school, its
partnerships and the prime lo-
cation. Though if it’s gimmicks
you’re looking for, all it takes is a
quick hop and you’re in the heart
R1srsor Urîvsrsî:1
¦IM}
The Student Campus Centre (SCC) superimposed over a file photo of Gould Street, circa 1998.
The past 20 years have seen Ryerson grow from the little polytechnic that could
to a veritable force in the education sector. Jake Scott explores the impact of its
marketing machine on the school, the brand and the students
Wednesday, Oct. 30, 2013 9
FEATURES
PHOTO ILLUSTRATION: JESS TSANG
of the beast. Tucked away behind
the thick cockles of Yonge and
Dundas Streets, students can get
their fill of pulsing lights, blazing
neon adds and round-the-clock
strippers without having to get out
of their pyjamas (you know who
you are.)
S
pencer Leefe is walking home
from high school, his back-
pack bobbing and swaying
like an oversized pendulum. “In
Toronto, I like the atmosphere,”
he says.
He is a 17-year-old Ryerson
hopeful and wants to go into me-
dia production. He is a part of the
30 per cent of university applicants
that have Ryerson as their first
choice. He attended the Toronto
University Fair.
“I noticed at the fair that the
Ryerson booth was much larger
and had way more people than
other universities,” says Leefe.
“Ryerson is pretty prestigious and
they’re competing with U of T and
they’re adding more programs
and people in general.”
New programs that try to fill
a niche that students desperately
want but don’t have access to help
keep Ryerson ahead of the curve.
That feat can prove difficult in
these trying economic times, es-
pecially with the ever-changing
workplace landscape and volatile
job market.
“In marketing you’re blessed
with a good product, so we’re
never going to come up with a
program just because we think it
would look good on paper,” says
McGill.
“The creative industries pro-
gram, for example, is something
faculty members developed because
they saw the student need for it and
the demand for it. Then we in the
marketing and communications
area are able to take that and go,
‘OK, here is how I’m going to really
highlight this particular element.’”
M
ad Men’s Don Draper
might have people con-
vinced that marketing
means creating a need for a certain
product, but this is not the case
in the education world. Market-
ing education is a matter of hav-
ing what the students (or consum-
ers) want and making it known
to them. The perceived need for
a post-secondary education is al-
ready bored into the skulls of every
little girl and boy emerging from
the wallows of their high school
experience. Students are bombard-
ed with reminders of the competi-
tiveness of university acceptance.
Few, however, realize how much
work the schools put in to entic-
ing potential first-years. Especially
since they are in the business of
ranking and grading.
“Of the Canadian universities,
exclude the medical universities
for a moment, [we are now] in the
top 12 or 13 in the research fund-
ing department,” says Sheldon
Levy. “It’s an academic planning
process.”
That jump from having no re-
search mandate to being a na-
tional powerhouse is part of the
reason Ryerson survived its poly-
technic past. It is an attempt at
a measured, ongoing evolution
that moves with the students.
They haven’t missed a beat when
it comes to new ways to let the
world know about what Ryerson
is up to.
“It’s gotten increasingly sophis-
ticated over the years. There was
no social media, no electronic
communication. Certainly over the
years we have embraced that tech-
nology. Generally the university
has really upped its game in com-
munications, and it’s reflected in
the numbers of applications,” says
director of communications Bruce
Piercey.
“In the last ten years as we’ve
grown our graduate studies our re-
search profile has grown, while still
maintaining career oriented pro-
grams. We have developed strong
academics and research. They are
more conditional programs, but
they still have that Ryerson focus
on career opportunities. Ryerson
had a good deal of respect from
employers.”
Such is the Ryerson way, use ev-
ery tool at your disposal, get your
name out there and get paid.
B
ack on Gould Street stu-
dents are lurching out of
packed lecture halls, noses
buried in their phones, nearly
oblivious to the people occupy-
ing the space around them. The
smell of the hot dog vendors floats
through the crowd as the sound of
skateboards slapping against pave-
ment provide an off-tempo rhythm
to the zombie-shuffle.
It’s high noon and the sun is illu-
minating the raging river that used
to be Gould and Victoria Streets.
Everybody would be staring at it
if it wasn’t for their phones. An-
other tour group makes their way
through the burnt-out throngs.
Their guide explains the vibrant
blue beneath their feet and they all
gaze down. “Cool,” says a smiling
fresh face.
It’s big, it’s loud. It’s everything
Ryerson strives to be.
10 Wednesday, Oct. 30, 2013
ARTS & LIFE
No Halloween costume? We’ve got your last-minute solution
Mark Serrano, co-founder of the Disposable Camera Project, reaches into Ryerson’s
kit outside the RCC. Photos taken with the camera are shown above.
PHOTO: ISABELLE DOCTO
It’s been a long, monotonous day.
As you walk home from class,
your eyes glance over the familiar
setting passively. Then you notice
something out of place. You take
three steps back, do a double-take
and realize that there’s a dispos-
able camera tied around a tree
branch. A sign tells you to take the
camera, snap a picture and put it
back. This is the Disposable Cam-
era Project.
“That serendipitous feeling is
why it’s so cool, because it turns the
By
Isabelle
Docto
mundane into something extraor-
dinary,” says project co-founder
Michaelangelo Yambao.
Yambao brought the Toronto-
bred initiative to the Ryerson cam-
pus for the first time this October,
when a disposable camera was
placed onto a tree outside of the
Rogers Communications Centre.
Students took the opportunity
to take selfies and photos of the
colourful fall scenery.
“That’s what we wanted them
to do — capture the moment or
make [their own] moment,” says
Mark Serrano, also a co-founder
of the project.
After the roll of film is used
up, the photos are developed and
posted to the project’s website.
Mara Howard, a first-year Ry-
erson social work student, got a
friend to snap a shot of her at an
intramural basketball game.
“It takes us back to the idea
of having to press a real button
when we used to scroll in order
to move the film,” she says. “It
brought me back to my child-
hood.”
The Disposable Camera Project
began last year when Yambao and
his friends took part in the Toron-
to Urban Photography Festival.
Their love for shooting film
translated into an exhibit that
called for anyone — not just pro-
fessionals — to make street pho-
tography their own.
“We wanted to take away the
barrier between people and street
photography because it’s usually
photographers telling you what
your city is about,” says Yambao.
“We’ve sort of democratized pho-
tography and given it back to the
people.”
They’ve been surprised by the
response. “People were using up
the cameras faster than we could
put new ones up,” says Serrano.
Now the project has expanded
to cities around the world like
Tokyo, Amsterdam, Los Angeles,
Montréal, Vancouver and Beijing.
“We wanted to create pro-
files in history for these places,”
says Yambao, “and portray them
through the eyes of the people that
these places belong to.”
Not-so-insta-gram
Disposable Camera Project captures
everyday campus life in photographs
For the second consecutive year,
designers from all over the city
will bring their art-inspired, ready-
to-wear pieces to the Wearable Art
Fashion Show.
“Wearable Art is all about tak-
ing preconceived notions of fash-
ion and elevating them into an
art form,” says Ketzia Sherman, a
third-year fashion communication
student, who created the show last
year, alongside fellow student Aly-
sia Myett.
The show takes place on Tues-
day, Nov. 5 at Berkley Church.
By
Meggie
Hoegler
Sneak peek:
Wearable
Art Show
Third-year fashion design student Mor-
gan Brandt calls her collection “Lara
Croft meets steampunk — with a lot of
layering.” Brandt was inspired by strong,
fighting female film characters. “If I could
design a collection for one of them, this
would be it.” Brandt is submitting six
outfits to the collection, with a total of
17 separate pieces, all of which can be
mixed and matched. The pieces also have
her brand label sewn into them: “Eilish by
Morgan Brandt.”
Hair stylist and Nova Scotia College of
Art and Design University graduate Se-
bastian Blagdon is bringing his own
spin to couture with four dresses com-
plete with matching millinery, which he
will model in the show. “My personal
style really translates into my designs,”
Blagdon says. “I love turn-of-the-century
Paris, Victorian-inspired silhouettes and
couture designers like John Galliano and
Dior. All of that is reflected in my collec-
tion.”
Emmy-Kate van den Boogaard, a
third-year fashion design student, was
inspired by caged birds. Her designs in-
clude a pale blue silk bodice with chain-
mail neckwear to represent a bird’s cage.
Van den Boogaard is interested in work-
ing as a costume designer for theatre
and says she’s always on the lookout
for creative inspiration and materials.
“I always find materials just wandering
down Queen Street... that’s where I got
my chainmail.”
From couture to cartoons, second-year
fashion design student Michael Zoffra-
nieri’s collection is a tribute to the ’90s.
He will be showing six pieces, including a
sloth dress inspired by The Goonies. His
piece shown here features elephant pat-
terns on a red, ankle-length dress. This is
Zoffranieri’s second year in the Wearable
Art show. “I’m so excited to do the show
again. It’s such a great time.”
PHOTOS: MEGGIE HOEGLER
If you’re in a pinch for a frightening get-up, have no fear. Create any of these costumes with items
you already have at home. Visit theeyeopener.com for the how-to video. Happy Halloween!
PHOTOS: SUSANA GÓMEZ BÁEZ
Jesse
Pinkman
Carrie Little Red
from the
Hood
Zombie
11 Wednesday, Oct. 30, 2013
ARTS & LIFE
Ryerson staff, students and alum-
ni were treated to a cross-country
tour of Canadian architecture
through photography at the grand
opening of the Paul H. Cocker
Gallery.
The Architecture Building’s
new gallery — which features
vivid red and whitewashed walls
as well as bold black text on its
floor — launched with Cover and
Spread on Tuesday, Oct. 22. The
installation profiles seven iconic
Canadian buildings including To-
ronto City Hall and Pearson In-
ternational Airport.
“We are moving from east to
west in the images, starting off
with Charlottetown, P.E.I., all the
way to Vancouver,” says co-cu-
rator David Campbell, a second-
year masters of architecture stu-
dent. “We ended up picking these
seven [structures] so people could
see the breadth of… architecture
in Canada.”
“The quotations on the ground
draw you to the pictures and con-
textualizes what architects and
planners were thinking at the
time,” he added. “The images are
less historic but rather something
we can learn from.”
The collection was donated by
Canadian Architect magazine in
2009. Ryerson alumnus Paul H.
By Amira Zubairi
Cocker was the lead donor in cre-
ating a space for the installation
and began the ceremony with a
ribbon cutting.
The new addition to campus
impressed many visitors and
alumni.
“When I attended the school,
they didn’t have this kind of
stuff,” says Bob Yeung, a gradu-
ate of the aerospace engineering
program. “Back then, an art gal-
lery would be a little display out
in the hallway.”
The curators hope the gallery,
which is funded by the Canadian
Council of the Arts, will continue
to change its displays regularly
and allow students and the public
to revisit projects.
“The gallery will be something
that both connects the public to
our building and brings in people
from outside the discipline,” says
co-curator Prachi Khandekar, the
communications and digital ar-
chive specialist for the department
of architectural science. “But it
will also provide a learning ground
for students in the department.”
Cover and Spread runs until
Nov. 14.
The Paul H. Cocker Gallery, the architecture building’s new photography exhibition
space, opened with a reception on the evening of Tuesday, Oct. 22.
PHOTO: JULIANNA DAMER
Rye launches new architecture gallery
Paul H. Cocker Gallery opens with coast-to-coast Canadian
architecture photography installation Cover and Spread
Ryerson campus has a number of
interesting characters — almost
none as familiar as Marty Verlaan,
better known as the “backwards
walking guy.”
But few know Verlaan’s story —
he has schizophrenia and has been
walking backwards for the past 13
years. He is also the subject of The
Vegetable Game, a documentary
created by Ryerson film student
Stephen Hosier.
In 2011, Hosier was looking
to get ahead on his second-year
documentary project. Needing a
subject for a character profile, he
approached Verlaan with his idea,
asking how he could get in touch
with him for future interviews.
“[He said] ‘meet at Tim Hor-
tons any day of the year at ten
o’clock and I’ll be there,’” says
Hosier, now in fourth-year. “So
By
Charles
Vanegas
second year rolls around… and I
go to Tim Hortons at ten o’clock
in the morning one day and sure
enough, there is Marty.”
But after his initial two-hour
interview, Hosier was so confused
by Verlaan’s answers, which he
could only describe as “bizarre,”
that he seriously doubted the vi-
ability of the project.
Hosier sought the advice of
his father, a psychotherapist with
more than 30 years of experience
working with mentally ill patients,
before trying to decipher Verlaan’s
quotes.
“I was listening through [the
recording], just trying to find
something in there. [Eventually] I
started to figure out a bit of a story
that was really hidden amongst all
these bizarre and delusional com-
ments that he was making,” says
Hosier.
The Vegetable Game focuses on
Verlaan’s past — his relationship
with his parents, two ex-wives and
five children — his daily routine,
and of course, why he walks back-
wards.
“If someone approaches me on
the street, like many policemen or
many people on the street here [on
Ryerson campus] have, I mostly
tell them it’s a game,” he says in
the film. “It’s not hard. The first
two months are the hardest. Af-
ter that you don’t know how long
you’re going to be doing it.”
The Vegetable Game also looks
at the various other “games” Ver-
laan plays, including the film title’s
inspiration. According to Hosier,
Verlaan refuses to eat vegetables
or make right-hand turns, in fear
Back in the game
“Backwards walking guy” shares his
story in film student’s documentary
that the hostel he lives in will turn
off the heat.
While he admits that parts of
his film are impossible to truly
understand, Hosier hopes view-
ers will take a more positive ap-
proach to those dealing with
mental illness.
“I want people to not just look
at him as if [he] were some crazy
guy on the street, but as someone
who has a mom and a dad and
comes from a family and has his
own kids.”
The Vegetable Game is now
available on YouTube or at
theeyeopener.com.
The Vegetable Game follows “backwards walking guy” Marty Verlaan as he goes through his daily routines around Ryerson.
PHOTOS COURTESY OF STEPHEN HOSIER AND YVES DUPAYA
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Wednesday, Oct. 30, 2013 12
BIZ & TECH
Biz is in vogue with Rye’s Fashion Zone
By
Allison
Ridgway
Breakdancing meant business for
Patrick Lum, Weiming Yuan and
Wei Dong Yuan. The trio busked
for spare change at Yonge-Dundas
Square just to keep their fashion
label dream alive.
Now, they no longer have to
busk for funding. Fashion Zone,
an accelerator and incubator
supporting student-run fashion
startups, was launched by the
Digital Media Zone (DMZ)
and the School of Fashion last
Thursday. Similar to the DMZ,
the Fashion Zone will provide
space, resources, technology and
mentorship to participating student
entrepreneurs.
Applicants from all Ryerson
programs, as well as students from
other Canadian and international
universities, can now develop
their startups with the Fashion
The School of Fashion and the DMZ have started an incubator for fashion-based startups
The Fashion Zone will help the business-savvy fulfill their runway designer dreams.
PHOTO: JESS TSANG
Zone, which will be housed on the
third floor of the DMZ. Ryerson’s
current Fashion Zone budget is
$25,000 for the year.
The Fashion Zone is like a six-
month to year-long program. It
was created because many fashion
graduates don’t have the resources
to start their own fashion labels.
Many fashion-related jobs are also
outsourced overseas.
“In the fashion industry, you
have to scream in order to be
heard,” said Danielle D’Costa, a
third-year fashion design student.
“The market is just so saturated
and the resources to start your own
business are often inaccessible for
students.”
D’Costa co-directs the
Fashion Zone along with Olga
Okhrimenko, also in third-year
fashion design.
Robert Ott, chair of Ryerson’s
School of Fashion, said the
Fashion Zone was born out
of the desire to bring together
fashion, business and technology
students. “This will reposition
Ryerson’s fashion program from
skill-based to being much more
about leadership and how to
improve the world through the lens
of fashion,” said Ott.
Twenty-nine businesses have
applied to the Fashion Zone. Only
three fashion labels were selected
so far.
Lum and the Don Yuan twins
are only second-year business
students and have already built a
flourishing fashion company, Aeon
Attire. After becoming one of the
Fashion Zone’s pilot projects, their
line of accessories can now be
found in stores across Canada.
“The [Fashion] Zone has been
really good at keeping us on track
and helping us with goal-setting.
We used to have to breakdance
every week to try to raise enough
money to get the business off the
ground, kind of like street urchins,”
Lum said. “Now the company
pays for our textbooks. It’s a really
amazing feeling.”
The three men are also giving
back to Toronto. Aeon Attire’s
Full Circle Scarf program donates
a scarf to a homeless youth in
Toronto for every scarf sold.
Another Fashion Zone pilot
project is Hailey Coleman’s jean
company, TT Blues.
Coleman, a business student,
worked with professionals to help
bring the company, which has been
in her boyfriend’s family for 33
years, to Canada from Mexico.
Now, she hopes to use
technological innovations created
by the DMZ and Ryerson
engineering students to help
women feel more comfortable
while trying on jeans.
“We sell to an older clientele, so I
really want to be able to add a tech
component that will help women
find properly fitted jeans and
just make the whole experience
of shopping for jeans a lot more
comfortable,” Coleman said.
Keean & Co., a clothing
company for plus-sized men, was
also selected as a pilot project.
“We came into the Fashion Zone
with a very different business plan,
but... we found out that plus-
sized menswear is a much more
undervalued and lucrative market,”
said Irfan Hajee, co-founder of
Keean & Co. and a business
graduate from the University of
London.
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13 Wednesday, Oct. 30, 2013
SPORTS
Midfielder Braletic becomes Ryerson’s first men’s soccer athlete to win two Most Valuable Player awards
Alex Braletic makes Rye history
Alex Braletic was one minute away
from the end of his Ryerson career.
With the men’s soccer team trailing
2-1 in an elimination playoff game,
an aura of tension filled Birchmount
Stadium. The Rams’ undefeated sea-
son and a potentially crushing ending
to several players’ Ryerson careers
were in jeopardy. All three coaches
shouted at their players on the pitch,
trying to materialize a plan to save
the game against the Toronto Varsity
Blues in the Ontario University Ath-
letics (OUA) quarter-final.
Ryerson’s attackers pressed hard
for an equalizer, with a mad scramble
ensuing in front of Varsity Blues goal-
keeper Rab Bruce-Lockhart’s net. The
ball ricocheted and fell to the feet of
the fifth-year veteran and co-captain
Braletic.
In a moment of pure euphoria,
everyone realized what was going
to happen, as Braletic — the OUA
and Canadian Interuniversity Sport’s
(CIS) leading scorer — did what he
was doing all season long.
With a deft flick of his foot, Bra-
letic kicked the ball between the legs
of the Varsity Blues keeper and into
the centre of the net.
The crowd exploded. The coaches
went nuts. And the Ryerson players,
egged on by their emotional leader,
roared and hollered with victorious
ecstasy, surrounding Braletic.
The goal was Braletic’s fourteenth
of the year and his first of the playoffs
after scoring 13 goals in 12 games
this season. Those 13 regualr season
goals were more than all of his goals
from each of his three previous sea-
sons combined and propelled him to
to be named the OUA East’s Most
Valuable Player (MVP) for the 2013
season according to Ivan Joseph, Ry-
erson’s director of athletics and the
head coach of the men’s soccer team.
By winning the award, Braletic be-
comes the second player in Ryerson
history to win two MVP awards — he
won the honour for the 2009 season
— and is the only player in Ryerson’s
men’s soccer history to win it. By win-
ning the award, Braletic also became
the thrid player in OUA men’s soccer
history to win the prestigious award
twice.
However, winning the award was
not his main priority coming into the
season.
“Believe me when I say that [the
MVP award] means nothing to me,”
said Braletic, who’s focused on help-
ing his team to reach Nationals. “I
can win every award you can think
of, and I don’t care.”
Throughout the season, Ryerson’s
coaching staff have been playing Bra-
letic as an attacking midfielder rather
than the traditional midfield role he
has played over the past three sea-
sons.
“It’s no magic coaching, you put
your most offensive player closest to
the goal,” said associate head coach
Filip Prostran.
Braletic, 26, also says that he’s been
playing with some extra motivation,
entering his final year of OUA eligi-
bility.
“I’ve changed my attitude this sea-
son,” said Braletic. “My skill level
was never really in question. But in
talking to Ivan, I’ve kind of re-invent-
ed myself. I take pride in the things
I do off the field, like being a good
role-model to the younger guys. I’ve
become more of an engaged leader.”
Braletic displayed a calm but en-
couraging attitude that led to his team
coming away with a 1-0 win against
the Royal Military College on Sept.
22, thanks to a goal he scored in the
89 minute mark. Facing a scoreless
draw, he exhibited strong leadership,
verbally motivating his team.
“He just keeps everyone calm,”
said fourth-year defender Sebastian
Novais. “When we need pumping
up, he pumps everyone up. He gives
you speeches at half time and on the
field.”
Braletic’s role as a leader is a new
facet to his game. According to Pros-
tran, it took three years of “beating
him into it” before his leadership
qualities truly matured, but Prostran
said he could not be happier.
But it’s been a long road to get
there. Braletic suffered a concussion
toward the end of the 2012 season.
The year before that, he did not play
the entire season because he was put
on academic probation.
“Soccer was my number one prior-
ity in the past. Now, school is num-
ber one and soccer is a close second,”
said Braletic.
He also spent two weeks away
from the team this season in order
to focus on his electrical engineering
studies for the first time since he be-
gan playing OUA soccer in 2006 at
York University.
“Alex is the fire that the team gath-
ers around,” said Prostran. “He’s
extremely influential. If you went to
a bridge tonight with 20 of the guys,
they’d all jump with him. He’s that
influential.”
But after the year is done, Braletic
won’t just graduate and move on. He
says he wants to remain with the team
and be involved as much as possible.
“I’m around for life, and I will do
everything in my power that I can to
help this team,” said Braletic.
By
William
Brown
Alex Braletic, left, and teammates celebrating after advancing to the OUA Final Four.
PHOTO: CHARLES VANEGAS
For exclusive photos and videos from the men’s team check out theeyeopener.com
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Aries
Try selling your soul this week. Sa-
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Blues talent AND celebrity sex!
Taurus
This is the one time of year when
it is totally acceptable to puke on
clowns. Now do it.
Gemini
Those stupid little seed bars you
hand out on Halloween make the
neighbourhood hate you.
Cancer
You will have nothing to fear from
the zombie apocalypse because
you’re already a brainless drone.
Leo
You will be haunted by the ghost
of Steve Jobs, and he’s really an-
noying. We get it, you’re Buddha!
Virgo
The person in the gimp suit you
keep in your basement has devel-
oped a latex allergy. Dial 911.
Libra
Beat the zombies to the punch and
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great for the metabolism.
Scorpio
At night large spiders dance in
your open mouth and crack jokes
about your snoring.
Sagittarius
The body snatchers have replaced
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Capricorn
You’re too old to be trick-or-treat-
ing, especially in that My Little
Pony Costume. It’s really creepy.
Aquarius
Don’t eat that candy! It will soon
be currency after the end of days.
Trade it for cigarettes.
Pisces
Ten tiny terrors will tickle your
teats and tell tall tales of tricks and
treats.
14 Wednesday, Oct. 30, 2013
FUN
Horrorscopes
Boodoku...I’m sorry
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Wednesday Oct. 30, 2013 15
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16 Wednesday Oct. 30, 2013

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