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Walt Disney The 1920s found Walt Disney on the verge of creating a cultural juggernaut.

A gifted animator for an advertising company, Disney began creating his own animated shorts in a studio garage. Disney created a character inspired by the mice that roamed his office, Mickey Mouse, and made him the hero of "Steamboat Willie" in 1928. The commercial success of Mickey Mouse allowed Disney to create a cartoon factory with teams of animators, musicians and artists. Disney turned that mouse into several amusement parks, feature-length animations and a merchandising bonanza. After his death, the growth has continued making Disney (NYSE:DIS), and his mouse, the founders of the largest media company on earth.
Walt Disney Animator Walter Elias "Walt" Disney was an American business magnate, animator, producer, director, screenwriter, and voice actor. Wikipedia Born: December 5, 1901, Chicago, Illinois, United States Died: December 15, 1966, Burbank, California, United States Place of burial: Glendale, California, United States, Forest Lawn Memorial Park, Glendale, California, United States Children: Diane Disney Miller, Sharon Mae Disney Awards: Academy Award for Animated Short Film, Academy Award for Documentary Feature, Legion of Honour, Academy Award for Best Live Action Short Film, Presidential Medal of Freedom, Congressional Gold Medal, Academy Honorary Award, Academy Award for Best Documentary Short Subject, Golden Globe Cecil B. DeMille Award, Irving G. Thalberg Memorial Award, DeMolay Legion of Honor, DGA Honorary Life Member Award, Academy Award for Best Short Subject, Two-reel, Golden Globe Award for Best Cinematography - Color, Golden Globe Special Achievement Award, Primetime Emmy Award for Best Producer - Film Series, New York Film Critics Circle Special Award, David di Donatello for Best Foreign Producer

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Walt Disney biography


Synopsis
Walter Elias "Walt" Disney was born on December 5, 1901, in Hermosa, Illinois. He and his brother Roy co-founded Walt Disney Productions, which became one of the best-known motion-picture production companies in the world. Disney was an innovative animator and created the cartoon character Mickey Mouse. He won 22 Academy Awards during his lifetime, and was the founder of theme parks Disneyland and Walt Disney World.

Early Life
Walter Elias "Walt" Disney was born on December 5, 1901, in the Hermosa section of Chicago, Illinois. His father was Elias Disney, an IrishCanadian, and his mother, Flora Call Disney, was German-American. Disney was one of five children, four boys and a girl. He lived most of his childhood in Marceline, Missouri, where he began drawing, painting and selling pictures to neighbors and family friends. In 1911, his family moved to Kansas City, where Disney developed a love for trains. His uncle, Mike Martin, was a train engineer who worked the route between Fort Madison, Iowa, and Marceline. Later, Disney would work a summer job with the railroad, selling snacks and newspapers to travelers. Disney attended McKinley High School in Chicago, where he took drawing and photography classes and was a contributing cartoonist for the school paper. At night, he took courses at the Chicago Art Institute. When Disney was 16, he dropped out of school to join the army but was rejected for being underage. Instead, he joined the Red Cross and was sent to France for a year to drive an ambulance.

Early Cartoons
When Disney returned from France in 1919, he moved back to Kansas City to pursue a career as a newspaper artist. His brother Roy got him a job at the Pesmen-Rubin Art Studio, where he met cartoonist Ubbe Iwerks. From there, Disney worked at the Kansas City Film Ad Company, where he made commercials based on cutout animation. Around this time, Disney began experimenting with a camera, doing hand-drawn cel animation, and decided to open his own animation business. From the ad company, he recruited Fred Harman as his first employee.

Walt and Harman made a deal with a local Kansas City theater to screen their cartoons, which they called Laugh-O-Grams. The cartoons were hugely popular, and Disney was able to acquire his own studio, upon which he bestowed the same name. Laugh-O-Gram hired a number of employees, including Harman's brother Hugh and Ubbe Iwerks. They did a series of seven-minute fairy tales that combined both live action and animation, which they called Alice in Cartoonland. By 1923, however, the studio had become burdened with debt, and Disney was forced to declare bankruptcy. Disney and his brother, Roy, soon pooled their money and moved to Hollywood. Iwerks also relocated to California, and there the three began the Disney Brothers' Studio. Their first deal was with New York distributor Margaret Winkler, to distribute their Alice cartoons. They also invented a character called Oswald the Lucky Rabbit, and contracted the shorts at $1,500 each.

In 1925, Disney hired an ink-and-paint artist named Lillian Bound. After a brief courtship, the couple married. A few years later, Disney discovered that Winkler and her husband, Charles Mintz, had stolen the rights to Oswald, along with all of Disneys animators, except for Iwerks. Right away the Disney brothers, their wives and Iwerks produced three cartoons featuring a new character Walt had been developing called Mickey Mouse. The first animated shorts featuring Mickey were Plane Crazy and The Gallopin' Gaucho, both silent films for which they failed to find distribution. When sound made its way into film, Disney created a third, sound-and-music-equipped short called Steamboat Willie. With Walt as the voice of Mickey, the cartoon was an instant sensation.

Commercial Success
In 1929, Disney created Silly Symphonies, which featured Mickey's newly created friends, including Minnie Mouse, Donald Duck, Goofy and Pluto. One of the most popular cartoons, Flowers and Trees, was the first to be produced in color and to win an Oscar. In 1933, The Three Little Pigs and its title song "Who's Afraid of the Big Bad Wolf?" became a theme for the country in the midst of the Great Depression. On December 21, 1937, Snow White and the Seven Dwarfs, the first full-length animated film, premiered in Los Angeles. It produced an unimaginable $1.499 million, in spite of the Depression, and won a total of eight Oscars. During the next five years, Walt Disney Studios completed another string of full-length animated films, Pinocchio, Fantasia, Dumbo and Bambi. In December 1939, a new campus for Walt Disney Studios was opened in Burbank. A setback for the company occurred in 1941, however, when there was a strike by Disney animators. Many of them resigned, and it would be years before the company fully recovered. During the mid-40s, Disney created "packaged features," groups of shorts strung together to run at feature length, but by 1950, he was once again focusing on animated features. Cinderella was released in 1950, followed by Alice in Wonderland (1951), Peter Pan (1953), a live-action film called Treasure Island (1950), Lady in the Tramp (1955), Sleeping Beauty (1959) and 101 Dalmatians (1961). In all, more than 100 features were produced by his studio. Disney was also among the first to use television as an entertainment medium. The Zorro and Davy Crockett series were extremely popular with children, as was The Mickey Mouse Club, a variety show featuring a cast of teenagers known as the Mouseketeers. Walt Disney's Wonderful World of Color was a popular Sunday night show, which Disney used to begin promoting his new theme park. Disney's last major success that he produced himself was the motion picture Mary Poppins, which mixed live action and animation.

Disneyland
Disney's $17 million Disneyland theme park opened in 1955. It was a place where children and their families could explore, take rides and meet the Disney characters. In a very short time, the park had increased its investment tenfold, and was entertaining tourists from around the world.

Death

Within a few years of the opening, Disney began plans for a new theme park and Experimental Prototype Community of Tomorrow in Florida. It was still under construction when, in 1966, Disney was diagnosed with lung cancer. He died on December 15, 1966, at the age of 65. Disney was cremated, and his ashes interred at Forest Lawn Cemetery in Los Angeles, California. After his brother's death, Roy carried on the plans to finish the Florida theme park, which opened in 1971 under the name Walt Disney World.

Walt was a risk-taker who influenced popular culture through pioneering animated and live-action films, television programs, theme parks, and other new technologies.

Five Leadership Lessons from Walt Disney By Phil

Haussler

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Of all the things Ive done, the most vital is coordinating those who work with me and aiming their efforts at a certain goal.

WALT DISNEY

Walt friggin Disney, people! Heres a man recognized as one of historys best storytellers, one of Americans greatest showmen, and one of animations greatest innovators. And straight from the horses mouses mouth, Walt says his greatest accomplishment was rallying people around big goals.

So how does one pull it off? How do leaders successfully aim their efforts? Lets dig into Uncle Walts wisdom, and see if we can learn from a master.

Lesson 1: Find and state a higher purpose.


We dont make movies to make money. We make money to make more movies.

Sure, money can be a great motivator in the short run. But theres plenty of evidence to show that money can only goes so far before backfiring. To truly engage people and get the best from people, a leader must give us something to believe in.

For Walt, that special something was entertainment. He famously said, Laughter is Americas most important export. And for the animators at the studio or the cleaning crews at the theme park, which of these do you think is more compelling: Lets make people smile! or Lets make our shareholders some money!?

Lesson 2: Have a vision and relentlessly believe in it.


When you believe in a thing, believe in it all the way, implicitly and unquestionably.

Walt chased a number of dreams short cartoons, feature-length films, cutting-edge animation technologies, theme parks, and more. Some were successful; others werewellnot. But regardless of whether he was convincing people (himself included) that he could rebound from bankruptcy or that the world needed a crazy new amusement park, Walts belief in his vision seemed unwavering. Leadership takes courage. If you dont believe in your vision of the future, if you dont believe in the goal at hand, who else will?

Lesson 3: Be a storyteller.

Walt was one of the worlds most gifted storytellers. In the winter of 1934, Walt gathered his top animators at a soundstage in Los Angeles. According to Walt Disney biographer, Neal Gabler, Announcing that he was going to launch an animated feature, [Walt] told the story of Snow White, not just telling it but acting it out, assuming the characters mannerisms, putting on their voices, letting his audience visualize exactly what they would be seeing on the screen. He became Snow White and the wicked queen and the prince and each of the dwarfs.

You dont have to be an actor or comedian to be a successful leader. But it sure helps to be a storyteller. Stories change how people feel. Stories can make something complicated seem simple. Stories translate the dry and abstract into the compelling and concrete. Stories are memorable. When it comes to leading, nothing works quite like a great story.

Lesson 4: Build trust.


Leadership means that a group, large or small, is willing to entrust authority to a person who has shown judgment, wisdom, personal appeal, and proven competence.

Walt tells us leadership requires that people entrust authority. He hints that trust is multi-faceted: People must trust in your competence, wisdom, and judgment (they gotta believe in your head), and they must trust in your personal appeal (they gotta believe in your heart). Without trust, fuhgettaboutit.

Lesson 5: Get going.

The way to get started is to quit talking and begin doing.

At the end of the story once youve done the hard work of building trust and casting a vision youve got to shut up and get to work.

Walt Disney 5 Qualities of A Leader


"Life is like a ten speed bicycle. Most of us have gears we never use." by Charles Monroe Schultz Background and Challenges Walt Disney was interested in art and drawing at an early age. At the age of 7, he sold small sketches and drawings to nearby neighbors. After he had returned from driving ambulances for the Red Cross in France during World War I, he pursued a career in commercial art with the production of short hand-drawn animated films for local businesses.
After his company Laugh-O-Grams had declared bankruptcy, Walt took his creation The Alice Comedies to Hollywood to begin a new business before the age of 22. Walt Disneys new animated character Mickey Mouse made his screen debut in Steamboat Willie on November 18, 1928. Walt Disney held the Technicolor patent for animation for two years. He was the only maker of color cartoons. Five years after Snow White and the Seven Dwarfs premiered on December 21, 1937, Disney Hollywood studios completed other full-length animated classics such as Pinocchio, Fantasia, Dumbo and Bambi. Disney magic kingdom opened in California in 1955, and another Disney magic kingdom opened in Florida in 1971. Walt Disney began television production in 1954 and was among, the first to present full-color programming. Accomplishments In 1932, Flowers and Trees won the first Academy Award for the Disney Hollywood studios. Disney Hollywood studios produced more than 100 features that combined live action with cartoon animation and contributed to the development of the motion picture industry as a modern American art. Walt Disney conceived the founding of the California Institute of the Arts in 1961. Through his ideals of imagination, optimism, creation and self-made American success, Walt Disney brought joy, happiness and a universal means of communication to the people of every nation.

5 Qualities of a Leader 1. Walt Disney lived by a clear set of values that he passed on to his business that he ran daily with purpose and vision. Walt Disney quotes include My business is making people, especially children, happy. 2. Walt Disney had the ability to communicate his vision and inspire others to follow him in pursuit of his dreams. For example, Walt worked hard to build happy relationships with his employees, and he expected his employees to build great relationships with their customers. 3. Walt Disney strove to exceed customer expectations in delivering quality entertainment. Were interested in doing things that are fun in bringing pleasure and especially laughter to people - its proven its a good business policy.

4. Walt Disney created a workplace atmosphere that was fun and friendly. He demonstrated appreciation and respect towards the workers that brought value to his business. 5. Making dreams a reality begins with creativity and planning. Walt Disney used sketches, storyboards and the creation of three-dimensional mockups to develop a critical understanding of his ideas and to communicate these ideas to others. Walt Disney Leadership Style Revealed
Walt Disney Corporation was founded by Walter Elias Disney in 1923. The Disney enterprise comprises of Disney movies, Disney story books, Disney costumes, Disney clothing lines and toys, the Disney channel, Disney Land, opened in1954; a story boarded them park taken from his works. Disney world is the number one vacation spot on earth; Walt called Disney Land his greatest dreams where he blended imagination with storytelling. The detail and planning he put into his ideas and works was one of the single most important traits that Walt Disney exhibited. The visions that created the magic of the Disney enterprise began when Walt Disney, just a teen began to draw cartoons. He pursued his dreams of drawing cartoons with a passion for animation, and later he would invent the iconic character that everyone identifies with as Mickey Mouse. "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." The reason why Disney was so successful in all of his operations is because he carried his vision and mission over into other areas of Disney. Walt Disney was innovative and creative. His flair for art and creativity was his greatest trait. Disney World is known as The imagine capitol of the world. His innovative trait allowed him to keep up with technology and often he was the innovator of such technologies. He set up his own art school for his employees when the art schools were not offering Disney what he wanted and needed to carry out his mission since the art schools were not always up to date with the latest technologies. Walt Disney was a risk taker. His risk taking trait was evident as early as twenty years old when he started his own cartoon business called Laugh O Grams with his boyhood friend. They learned by trial and error. A NY distributor by the name of Pictorial Clubs said they would pay Laugh O Grams 11,100 to produce a movie, but all Walt and his crew received was only 100 dollars. He didnt spread the money out on small projects but rather he blew all of the money on one film; Alices Wonderland. Half way through the production he was broke. He did not finish the film and he sold his movie camera to move to Hollywood. Walt asked the NY distributor for more money and the distributor told him that they will pay Walt Disney less money and refused to give Disney the raise. The distributor owned the rights of the rabbit character that Walt Disney Created. On the way home from his trip to NY he decided he needed a new character and it is there that he created Mickey Mouse. Walt Disney needed to find a new Distributor and he did. Walt Disney strives for excellence. Disney decided that he had to be better and more effective than any other distributor in order to be successful; so he came up with a way to synchronize animation to include running the cartoon, running the sound effects, character voices and music simultaneously. He needed something revolutionary. In

1928 Mickey Mouse came to theatres. Additionally, when Walt Disney could not find the voice he was looking for to fit Mickey Mouse, one of Walts employees suggested that he do the voice. The voice of Mickey Mouse came directly from Walt Disney himself and he owned the rights to the Mickey Mouse character. In 1936 Walt Disney built his enterprise in Los Angeles, CA. He hired 700 highly skilled artistic employees. In order to produce the best work he went around the country seeking for artist to come work for him. He offered to pay for their schooling to perfect their skill. Helping others is a consistent trait of effective leaders. Walt Disney drew people in with his charismatic charm and family like work environment. He demanded excellence from his employees and in return he had his employees over for Sunday barbeques, playing games and swimming at his house. This instilled trust and a sense of caring in the employees. Walt Disney asked his employees to call him by his first name Walt and whenever someone called him Mr. Disney he would tell them to call him Uncle Walt. This offered a sense of welcoming and warmth. His sociability and casual and personal relationships with his employees built trust and confidence in Disney and the Disney vision. Ultimately his employees were happy to work long hours without any pay because they believed in what they were doing. They shared his vision and in 1936 Snow White was released, being his first big movie success bringing in over 8 million dollars in sales. Ticket prices were only twenty five cents during this time. This allowed Walt Disney to design and build a new studio as a result of hard work and loyal employees. It was here that his technological department made many break troughs in the way animation was presented. They designed the multi-playing camera and 3D was created. He turned animation into a production line process simply to that of a factory. The new move wasnt as great as the employees thought it would be. They complained about the factory like atmosphere and the less casual environment. Workers reported that Walt Disney Productions changed and not all in a good way. His leadership style became more authoritative or autocratic than before. They stated that the new studio was too segregated and too impersonal. Additionally, in this new multimillion dollar studio he provided a hierarchical job chain with the animators at the top, which consisted of all men. The next level on the hierarchical chain was the inkers and painters, and they consisted of all women. Walt Disney had intentionally segregated the men from the women. According to some workers the women were treated terribly. The supervisors would come around and stand over the inkers shoulders and watch them to see if they were fast enough in order to determine whether they were good enough to keep on the job and some were fired. Walt believed that the hands of a woman became shaky after the age of thirty and therefore they should do the menial work and were not capable of animation where the men worked Walt Disney exercised an autocratic style of leadership after he had moved into the new studio where he became more domineering and controlling. Disney began his mission treating his employees like family but after he moved to the new studio he became more rigid and if anyone crossed him if fireb them. There was no conflict resolution. If Walt didnt like something the employees did or said he would fire them. His ego grew bigger as time went on. For example, employees would move out of the way when he was walking down the hall because they feared him. Additionally, e\he was prejudice and made it known. He didnt like Jewish people or African Americans. The personal department hired on a Hindu male and he was fired because his skin was too black. Another example of his autocratic leadership style was the lack of decision making by the employees. Walt Disney was known to fire people on the spot if they disagreed with his final decision; however, at the same time he

would ask for input from an employee occasionally. This type of leadership style would be participative. Participative leader the leader will involve one or two employees in the decision making process. Traits of an Ineffective Leader Although Disney had many of the traits of an effective leader, in addition to effective leadership styles he also possessed many maladaptive traits and style that would question his sanity and motivation of his leadership. He was inconsistent in his leadership. He once started off charismatic, friendly, open, and sociable to his employees; once he moved to the new studio and after grossing over 8 million in sales from Snow White he changed. He became controlling. He did not like to be questioned. He directed everything that everyone did and if they didnt do it like he wanted them to then they were fired. He was described by former employees as a task master. Walt was a stern task master and never praise. A good leader is both consistent in his personal and professional life. The face he showed his family was different than the one he showed his workers. He would never tell his employees what a good job He would test people to see if they would defend what they believed in. One employee stated that when an employee pleased him they would feel really good as if they couldnt touch the ground for a couple of days. One thing they do recall is that they were never sure of the mood he was in. They would send in an employee to his office to see if he was wearing the Bear suit. The bear suit meant that he was cranky and ornery. They referred it to a wounded bear who was grouchy. Giving Credit when Credit is Due Walt Disney was known to take all of the credit for Disney Productions by accepting Oscars awards on many occasions without acknowledging any of the animators or other employees who were responsible for making it all happen. Further, he went as far as to sign multiple drawings that were displayed a New York exhibit at the Museum of Modern Art. He didnt make any of those drawings but he signed his name to other peoples drawings. As he won awards resentment among his artists grew. He was stealing the credit of the work of his workers. The employees suggested that they have their own personal Oscar Ceremony to recognize the employees internally. However Walt was offended by that and stated that if there were going to be any awards handed out that he would be the one to receive them and he ended the meeting. Intimidation, Coercion, Exploitation, and Extortion Disneys happy family environment soured and his employees no longer viewed him as a father figure. This resulted in the employees protesting to be unionized. Disney did not like this because it would take the control away from him. The union would have a say in how he treated his workers. However, Disney felt that he treated his workers well and that was good enough. The workers threatened to walk out, but Walt Disney did not budge. The workers figured he would eventually take care of their grievances. Walt Disney felt he had been a Fine daddy to his employees; whereas his employees felt that their Daddy had betrayed them. This relational dynamics turned into a major conflict. It is interesting to note that from the beginning Disney portrayed himself as a father or uncle figure. I believe that would be a patriarchal leadership style; very similar to an authoritative leadership style.

The strike went on for about two months. Disney was angry and distraught over the strike and would not give in to higher wages, better working conditions and union support. In order to re-gain control of the situation Walt Disney utilized yet another questionable tactic; intimidation! He intimidated his workers and threatened to end production of animation in order to produce more live action pieces. To prove he was serious he utilized coercion by auditioning hopeful actresses who were from his clerical department. The clerical workers were from the bottom of the hierarchical chain and he exploited their vulnerabilities of the hopes of becoming an actress and had them paraded around in bathing suits to manipulate his point. He went on to tell his animators that if he fired them that no one will hire them because he was the top dog in the world of animation. The creative artists formed an artistic picket line protesting for more wages and better treatment. They utilized their artistic skill to get their point across. The strike created animosity between the workers who remained loyal to Disney and the employees who participated in the strike. The movie Dumbo was being created during the time of the Strike. Many of the Artistic creations were created by many of the animators who were picketing and the movie represented much of what was occurring at Disney at the time such as workers asking the boss for a raise. During the strike Disney decided to take the strike to a whole new level. He had a photographer photograph all of the picketers and hung the photos in his office and began to personalize the strike. He would say things like I did this for that person; I did that for that person and so on. It was no longer about the strike but rather this is what I get for all Ive done for you attitude. It got to the point where Disney could not accept the strike and defied it. Walt Disneys sanity was questioned as e\he came to believe that it was the communists who had been behind the strike and in America in general; when in reality the strike had to do with labor practices at Disney studio. As the second month of the strike approached, Disney decided to turn to organized crime in order to intimidate Hollywoods trade unions. Disney hired a member of the Capone family, Willy Bioff to neutralize the strike and to keep the trade unions out. Disney drew up an offer for Bioff to deliver to the strike leaders. Bioff delivered it by taking the strike leaders to a house where other members of the mafia were waiting with machine guns threatening them another intimidation tactic used by Disney. The workers shared their horrific story with one another and they decided to turn down the offer because Bioff was a gangster known for his extortionist tactics. As the strike marched on Disney began to develop phobias and twitches and washed his hands up to thirty times an hour. Disneys business partner and brother, Roy Disney decided to that time away would do Walt some good so he encouraged Walt to take a trip to South America, offer of the American Government to produce movies about their countries. Walt Disney and his loyal employees accepted the offer and went Rio. Unlike Walt Disney, Roy Disney was in touch with reality and settled the strike within 24 hours after Walt left for Rio. The workers received better pay and work conditions and recognition of a trade union. When Walt Disney had learned of the negotiation, he became irate and destroyed his temporary officer in South America. However when Walt returned from South America the movie Dumbo had been complete and was a success. Moreover, just six weeks after Dumbo was released, America went to war and Disney produced a movie called The Fuehrers Face that reflected what life would be like under the command of Hitler. He won an Oscar for this movie in 1943. It is interesting to note that many of Disneys leadership styles were a lot like Hitlers. For example, he did not like Jews, he was prejudice, and he appeared to have a mental illness, possibly OCD. In addition,

Disney also exercised an autocratic leadership style that consisted of the use of intimation and coercion and the endless need for complete control. Bambi would be the next animation produced by Disney. During its creation it is suggested that Disney lost his passion for animation after the strike and took on a new interest. His belief that the communist were behind the strike was potentially due to what was going on during the time and as a result of following a well-known controversial leader; J. Edgar Hoover. J Edgar Hoover was the director of the FBI and also believed that the communist were penetrating American schools and other entities. The two leaders shared a common believe and interest; so Disney wrote to the FBI explaining that he believed that certain employees were possibly communists. He began working with the FBI as a confidential informant. Disney supplied the FBI with information of the going illegal issues in Hollywood. Disney contacted the FBI, marking the beginning of a twenty year relationship between the FBI. Further Disney created a group called the Motion Picture Alliance for the Preservation of American (PA) Ideals. They were dedicated to seeking out the communist activity. They really believed that communism was taking hold of our schools and the movie industry. Disney and his MPA colleagues drew up a list of several names whom they believed were engaged in communist activities and gave it to FBI investigators. Those names would be the first victims of the MacCoffee act. Some believed that this was Disneys way to black list anybody out of the industry to destroy their career and others believed it was his way of getting back at the leaders who orchestrated the strike in the first place because the strike leaders were the ones named as communists by Disney. He also named an employee who studied in Russia and he had no religion therefore he used that information along with his word that the employee was indeed a communist. Disney stated that he had firm evidence that his former employee was communist. The FBI played into his delusion and paranoia. It was the beginning of a nightmare for the employees listed. On one hand Walt Disney a successful and powerful film producer and on the other he was a manipulative dictator whose powerful influence ruined many lives by using his power and reputation. Some believed that he used his power and influence to seek revenge. After the war and after the release of Bambi Disney went on to succeed in live action, TV, theme parks, and other unimagined successes. As the enterprise expanded his reputation was polished and anyone who inquired about his dealings with the FBI, and those who wanted to read the official documents revealed that Disneys file was 80% blacked out. Disneys Delusion and paranoia started a lot of chaos. His delusional theme of the communist taking over the American labor unions and the movie was unfounded. When I set out researching one of the leaders that I admired I was surprised to find all of the negative traits that Walt Disney possessed. I believe that initially he started off with exemplary leadership skills, traits and style that reflect an exemplary leader; however, as he gained power, admiration, money, influence, and control, his leadership qualities took a change for the worse. Initially he motivated his employees by offering them friendship and a feeling of family, in addition to his spontaneity that kept the employees coming back. Disney was known for his silliness and acting out the storyboards. The employees found this entertaining. By him engaging with his employees gave them a feeling of mentorship and the drive to be the best that they could be. Disney challenged the process and inspired the vision posited by Kouzes and Posner by keeping in line with his vision. During the rough times, particularly during the war, Walt Disney found a way to compensate for the 40% of loss sales due to European sales resulting in the company debt of 4 million dollars. He continued movie production by working with the federal government making training moves and produced an anti-semantic cartoon about what

life would be like with Hitler that is now banned. His endless drive and consistency for excellence were evident and was the foundation for the success of Disney Corporation. When comparing and contrasting my own leadership competencies to this individual, I believe personal development strategies I would undertake is his endless creativity. According to R. Dilts the Circle of Creativity was developed by R. Dilts based on the successful strategies of Walt Disney. It is a model for effective and creative development of personal and professional plans. It helps you to transfer an idea into the input for a plan (R. Dilts). The model suggests that we can categorize ideas into three components: 1.The dreamer phase. 2. The Realist Phase. 3. The Critic Phase. The dreamer is the part in any person or the person in any planning team that is able to creatively develop new ideas, no matter whether they are realistic or not. Without the dreamer, there would be no innovation (Diltz). The realist is the actual planner aware of the procedures and processes to make the dream happen. The critic looks for what could go wrong with the plan and cares about risks. He provides input for new dreams (Diltz). This model allows the business leader to step into any one of these phases according to the needs at the time. Knowing when to implement the plan and carrying it out is essential to all organizations and Walt Disney did have a gift in making his dreams come true! I believer overall that the many of the leadership styles and traits exercised by Walt Disney reflected by the sign of the times. For example by only allowing men to perform animations and women to perform the menial tasks was accepted in the Disney Corporation. At that time, women were still viewed as being oppressed and not capable of doing the work that a man could do.

Leadership Capacities
Walt Disney was a leader who exemplified many leadership capacities throughout his 43-year Hollywood career. He demonstrated a strong moral purpose and worked hard to make a difference in the lives of everyone who had interactions with Walt Disney Productions. His moral convictions were instilled in him by his parents at a young age. Walt was always striving to make people happy. His first priority was always to his family. Although he struggled to balance work and family at times, he was always there for his wife and daughters. Walt also had a strong commitment to his employees. He knew each person by name and insisted that everyone call him Walt. Throughout his life, and since his death, Walt Disney did more to touch the hearts and minds of millions of Americans than any other person in the past century. Walt Disney understood and embraced the process of change. He knew that in order to continue to progress and find success, he needed to be one step ahead of change. This was evident through his willingness to take chances on innovative technologies as they developed in his field. When others expressed concern over perceived risks, Walt was always optimistic and had faith in his convictions. Walt worked hard to build relationships, especially with his employees. He wanted his employees to be happy and he worked closely with everyone in his company. One of the best examples of his willingness to develop relationships is evidenced by his eagerness to help his employees learn more about animation. Walt offered the chance for his employees to attend art school, at his expense. Many of his animators took advantage of Walts offer, and as a result, their work improved greatly. They were enthusiastic about this opportunity and were grateful to Walt for taking an interest in their futures. Walt always shared his ideas and concerns with his employees. He believed that the company would work best in an environment where a company worked together in all aspects of the business. Coherence making is possibly the strongest leadership capacity that Disney possessed. He was constantly able to bring things together to stimulate conversation. Walt knew how to prioritize and focus his work as a result of his moral purpose. He exemplified all of the capacities needed to be considered a true leader. Perhaps the best example of Walts leadership is the fact that over forty years after his death, his company has continued to be a pioneer in the field of animation. After Walt died at the age of 65, his brother Roy promised that all of the plans Walt had for the future would continue to move ahead. As stated by Thomas in 1966, Mickey Mouse will continue to endear himself to

children everywhere with his lovable antics, Donald Duck will go on delighting them with his squawks and flurry of feathers; and millions of people the world over will, in Walt Disneys own words, know he has been alive.

Company Overview
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.

Media Networks
Media Networks comprise a vast array of broadcast, cable, radio, publishing and digital businesses across two divisions the Disney/ABC Television Group and ESPN Inc. In addition to content development and distribution functions, the segment includes supporting headquarters, communications, digital media, distribution, marketing, research and sales groups. The Disney/ABC Television Group is composed of The Walt Disney Companys global entertainment and news television properties, owned television stations group, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Entertainment Group, Disney Channels Worldwide, ABC Family as well as Disney/ABC Domestic Television and Disney Media Distribution. Hyperion publishing and the Companys equity interest in A&E Television Networks round out the Groups portfolio of media businesses.

Parks and Resorts


When Walt Disney opened Disneyland on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than 55 years later, Walt Disney Parks and Resorts (WDP&R) has grown into one of the worlds leading providers of family travel and leisure experiences, providing millions of guests each year with the chance to spend time with their families and friends making memories that will last forever. At the heart of WDP&R are five world-class vacation destinations with 11 theme parks and 43 resorts in North America, Europe and Asia, with a sixth destination currently under construction in Shanghai. WDP&R also includes the Disney Cruise Line with its four ships - the Disney Magic, Disney Wonder, Disney Dream and Disney Fantasy; Disney Vacation Club, with 11 properties and more than 500,000 individual members; and Adventures by Disney, which provides guided family vacation experiences to destinations around the globe.

The Walt Disney Studios


For more than 85 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today, the Studio brings quality movies, music and stage plays to consumers throughout the world. Feature films are released under the following banners: Disney, including Walt Disney Animation Studios and Pixar Animation Studios; Disneynature; Marvel Studios; and Touchstone Pictures, the banner under which live-action films from DreamWorks Studios are distributed. The Disney Music Group encompasses the Walt Disney Records and Hollywood Records labels, as well as Disney Music Publishing. The Disney Theatrical Group produces and licenses live events, including Disney on Broadway, Disney On Ice and Disney Live!.

Disney Consumer Products


Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world's largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers' homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and digital products and also includes an English language learning business, consisting of over 40 Disney English learning centers across China and a supplemental learning book program. DPW's growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products.

Disney Interactive
Founded in 2008, Disney Interactive entertains kids, families and Disney enthusiasts everywhere with world class products that push the boundaries of technology and imagination. Disney Interactive creates high-quality interactive entertainment across all digital media platforms, including blockbuster mobile, social and console games, online virtual worlds, and #1ranked web destinations Disney.com and the Moms and Family network of websites.