THE OPENUNIVERSITY OF SRI LANKA BACHELOR OF TECHNOLOGY - LEVEL 5 MEM 5336 MANAGEMENT FOR ENGINEERS ACADEMIC YEAR 2013/14

4 ASSIGNMENT 01

INSTRUCTIONS: 1. This assignment is based on course materials in Book 01. 2. Answer all questions. 3. Write your registration number clearly on your answer script. Write your address at the back of your answer script. 4. Send your answer script under registered cover to the address given below or put it into the Assignment box available at the Research Lab of the Department of Mechanical Engineering (S & T Building) Nawala, Nugegoda. THE COURSE COORDINATOR IN MEM 5336, DEPARTMENT OF MECHANICAL ENGINEERING, THE OPEN UNIVERSITY OF SRI LANKA, P.O.BOX 21, NAWALA, NUGEGODA. 5. Last date of submission is 17 th December 2013 6. No late submissions will be accepted.

Q.1 Write short notes on emergence of following theories of Management. a. Contingency Theory b. System Theory c. Quantitative Theory I. II. Briefly explain the importance of the control in the management process. What are the prerequisites tobe satisfied to an effective managerial control system?

Q.2 I. Explain the following. a. Planning b. Corporate planning Briefly explain the following under the classification of plans. a. Duration b. Specificity c. Organizational level

II.

Q.3 I. II. III. IV. Q.4 I. II.

What are the basic elements of an Organizational Structure? Explain the above mentioned basic elements taking a real example of an organizational structure What do you mean by Staffing in an Organization? Explain briefly the steps in Manpower planning.

III. IV.

Explain the term Promotional mix in marketing. What do you mean by a. Advertising b. Packaging c. Labeling What are the sub functions of Directing? Write short notes on the methods of communication.

Q.5 I. II. III.

What do you mean by the term Marketing Mix? And explain them briefly. Write short notes on uncontrollable variables of Marketing. Define the following terms a. Marketing b. Market segmentation What are the steps in Market segmentation?

IV.