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PROPOSAL TO ASSIST

CLEANER INNOVATIONS
DESIGN AND ESTABLISH
ORDER MANAGEMENT AND DISTRIBUTION CAPABILITIES
FOR
BERRY PLUS

AUGUST 3, 2009
LIGHTSHIP PARTNERS – OPERATIONS AND TECHNOLOGY. STRATEGY THROUGH EXECUTION.

Lightship provides a broad and deep range of skills, knowledge, and


experience across both operation and technology

Senior executive and


consulting experience
Former COO’s and Supply Chain Executives Consulting
Former CIO’s/CTO’s in consumer products, and
Operations Executive
retail, and manufacturing and Experience
Technology
Former Big 4 and Boutique consulting Knowledge
partners
Strategy,
Operations and technology knowledge Planning,
Cross industry knowledge and
Execution
Best practices Skills
Strategy, planning, and execution skills
Able to assist from “end to end”

Skills to know “how”


Predictable
Knowledge to know “what”
Experience to “get it done” Profitable
Growth

© 2009 LIGHTSHIP PARTNERS LLC 2


LIGHTSHIP PARTNERS – INSIGHT. GUIDANCE. RESULTS.

Lightship works in partnership with our clients to deliver


predictable profitable growth

Predictable
Profitable
Growth

Deliver Results
• People, Process, Technology
• Manage Execution
Provide Guidance
• Understand Options
• Design Plan

Develop Insight
• Understand Uniqueness
• Share Investment
• Develop Strategy

© 2009 LIGHTSHIP PARTNERS LLC 3


PROJECT TEAM

Our project team for Cleaner Innovations includes


experienced resources to assure quality

Project Team Quality Assurance


Michael Beller Rick Beers
Project Role: Client Partner with overall day to day QA Role: Quality Assurance for logistics and distribution
responsibility for relationship and project
20+ years of supply chain and logistics management in
10 years of experience as a COO and CIO in Retail, Consumer Goods
Consumer Goods, and Technology
15 years of experience with Big 4 and boutique consultants Prior roles:
driving process improvement and technology initiatives in • Plant Manager, Division Manager of International
consumer goods, manufacturing, technology, and financial Logistics and Vice President of IT at Corning
services Incorporated and Bausch & Lomb
Scott Rabinowitz Jeff Kish
Project Role: Project Principal QA Role: QA for order management and ecommerce
Experience establishing, improving, and managing Supply 20+ years of technology and operations strategy,
Chain processes for distribution network including;
implementation, and operations
• 1.5MM sq. ft. distribution center in Columbus
• Order Management, Supply Chain, and ERP
• Inbound logistics from ~250 suppliers across ~39
countries • Business Intelligence
• Outbound logistics to ~279 retail locations across • Customer Service
~40 states • ecommerce
• Third party processing for production Prior roles:
Experience with inventory management and coordination • SVP and CIO of Stage Stores (600+ store chain)
of business planning, purchasing, and order management
across business functions to optimize inventory • Manager, Director, and VP of Systems at Walden Book
Co., Ann Taylor, and Caldor Stores

© 2009 LIGHTSHIP PARTNERS LLC 4


PROJECT REQUIREMENTS AND BACKGROUND

Cleaner Innovations has completed the initial development tasks


and is ready to establish order management and distribution

Establish Sourcing
Design and Establish Order Management and
and
Engineer Product Distribution
Manufacturing
Product
8/1/09 and
Operations
Launch
Develop Branding Identify Initial
9/21/09 11/1/09
and Marketing Market and
Strategy Launch Strategy

Completed Planned

© 2009 LIGHTSHIP PARTNERS LLC 5


PROJECT APPROACH AND SCOPE

Establish Initial Order Management


and Distribution Functions

Phase 1 – Support Focused Launch

Establish Order
Manage OM and
Management and
Distribution
Distribution

Phase 2 – Prepare for Broad Launch


3 months
Update Business
Plan and Raise
Capital
Establish Order
Management and
Distribution

Establish Long
Term Operations
Future Current
Scope Scope

© 2009 LIGHTSHIP PARTNERS LLC 6


PROJECT PLAN AND DELIVERABLES

Initial High Level Plan

Understand Requirement and Options – Insight


Expected volumes
Financial drivers
Options?
Current research regarding third party logistics providers • Yahoo! Online store?
• Phone vs. online
Current research regarding turn key ecommerce operations orders?
• Simple one page
Identify short list of options, evaluate, and select – Guidance online order form
integrated with
Prepare RFP or similar document branded site!!
Evaluate options • Small self managed
facility in Ann Arbor?
• References, financial models, SLA’s, long term suitability, etc. Issues?
• Kitting during
• Negotiate terms and finalize contracts production or
fulfillment?
Implement solution – Results • Ship direct to
Develop implementation plan consumer of via on-
campus delivery?
Manage third party resources as needed
Manage initial launch operations and monitor SLA’s

© 2009 LIGHTSHIP PARTNERS LLC 7