PHILIPPINE TOURISM’S GROWTH PATH

:
HITTING THE 10 MILLION MARK BY YEAR 2016
COO Domingo Ramon C. Enerio III
Chief Operating Officer, Tourism Promotions Board Department of Tourism

39th Philippine Business Conference and Expo The Manila Hotel; 22 October 2013

GOAL AND IMPACT OF NTDP :
An environmentally and socially responsible tourism that delivers more widely distributed income and employment opportunities • 3.5 M international tourist arrivals • 28 M domestic travellers • Receipts PHP892 B • 5.8% share to GDP • 10.2% Employment contribution
2010 Situation

IMPLEMENTATION OF

NTDP
STRATEGIC DIRECTIONS
1. Increase access and connectivity 2. Increase product development range and scale of marketing 3. Improve tourism governanace and human resources

• 10 M international tourist arrivals • 56.1 M domestic travellers • Receipts PHP2.3 T • 8.7% share to GDP • 18.7% Employment contribution
2016 Situation

AVIATION DEVELOPMENTS
Executive Order 29 (Pocket Open Skies Policy)
Allows foreign carriers to increase flights to secondary airports except Manila, over and above entitlements that have been negotiated under existing air services agreements .

RA 10374
Recognizes the principle of reciprocity as the basis for tax relief to foreign carriers, and rationalizes the imposition of the Common Carriers Tax and Philippines Gross Billings Tax.

FOREIGN CARRIERS OPERATING IN SECONDARY GATEWAYS -2013
CLARK
Air Asia Berhad Tiger Airways Dragon Air

CEBU
Malaysian Airlines Tiger Airways Silk Air

DAVAO
Tiger Airways

KALIBO
Mandarin Airlines Korean Air Jin Air

LAOAG
Far Eastern Asian Transport Mandarin Airlines

Asiana Airlines
Jeju Air Emirates Qatar Airways (under negotiations)

Cathay Pacific
China Southern Airlines Asiana Airlines Korean Air Air Busan Jeju Air Jin Air Qatar Airways

Tiger Airways China Airlines Silk Air (in 2014)

Air Niugini

AVIATION DEVELOPMENTS
Lifting of the EU Ban
Allows Philippine Airlines to operate direct flights to Europe, and is seen as a positive sign for the US FAA and the Japan CAB to follow suit.

ACCOMODATION SECTOR

Manila Bay Sunset

Banaue Rice Terraces

Mayon Volcano, Albay Province

Puerto Princesa Underground River, Palawan

20 strategic thematic tourism destination clusters containing 78 Tourism Development Areas
NP-2
5

1

NP-1

LEGEND : International Airport Principal Airport - Class 1 Principal Airport – Class 2

IMPLEMENTATION APPROACH

2

Community Airport 4
3 6

Sea Port

1
NP-3

NP-4
9 12 10

7

1

EXISTING Tourist Development Areas EMERGING Tourist Development Areas Tourism Cluster International Gateway Strategic Destination Clusters Pipeline Greenfield International Airports

NP-5

11 8

14

15 13

22 20 17 16 21 19 23

NP-6 NP-7

18

24 25 27 26 32

CP-1
28

30

CP-2
33 31 50 40 41 42 35 48 47 51 29 52

10M Foreign Tourists 56M Domestic Travellers
CP-6

34

CP-4
39

38

CP-5 49
43 44 45 46 59 54

CP-3
36

SP-1
53

37 55 68 67

SP-3
62 61

60 63 56 57 58

SP-2

64

66 78 71 76 72 70 73 75 69

SP-4
65

SP-7

74

SP-5

SP-6
77

TOURISM COORDINATING COUNCIL DEPARTMENT OF TOURISM DEPARTMENT OF PUBLIC WORKS AND HIGHWAYS DEPARTMENT OF TRANSPORTATION AND COMMUNICATIONS DEPARTMENT OF FOREIGN AFFAIRS DEPARTMENT OF TRADE AND INDUSTRY OTHERS

Igorot elderly couple (one with teeth)

Panagbenga Festival, Baguio City

Tech-savvy Filipino youths

Children in festival mode

Tourism Frontliners

TOURISM MANPOWER DEVELOPMENT
TOUR GUIDES SEMINAR
 

 

Tour Guiding Seminar for Professionals Community Guiding Naturalist/Eco Guiding Seminar  Mountain Guiding  Cave Guiding  River Guiding Refresher Course for Tour Guides Tourist Reception and Guiding Techniques

Australian Regulatory Impact Assessment Study Tour

May 1-11, 2013

TOURISM MANPOWER DEVELOPMENT SKILLS TRAINING PROGRAM  Housekeeping  Waitering and Bartending  Front Office

Australian Regulatory Impact Assessment Study Tour

May 1-11, 2013

TOURISM MANPOWER DEVELOPMENT FRONTLINE SERVICES
Local Transport Drivers (e.g. Kalesa, Tricycle, “Habal-habal”)

Airport Taxi & Tourist Bus Drivers
Australian Regulatory Impact Assessment Study Tour

Boatmen
May 1-11, 2013

Vendors

TOURISM MANPOWER DEVELOPMENT
SPECIAL SEMINARS/ TRAINING PROGRAMS
   

Effective Customer Service and Values Formation Tourist Safety and Security Handling Persons with Disabilities (PWDs) Homestay/ Basic Innkeeping  Entrepreneurship  Housekeeping  Table Setting  Food Preparation

Australian Regulatory Impact Assessment Study Tour

May 1-11, 2013

TOURISM MANPOWER DEVELOPMENT
SPECIAL SEMINARS/ TRAINING PROGRAMS Language Courses  Japanese Language  Korean Language  Mandarin Language

Australian Regulatory Impact Assessment Study Tour

May 1-11, 2013

TOURISM MANPOWER DEVELOPMENT
SPECIAL TOURISM AWARENESS PROGRAMS
     

National Tourist –Oriented Police for Community Order and Protection (TOPCOP) Tourism Awareness and Capability Building Seminar for LGUs Tourism Investment Seminar/ Forum Child Wise Tourism Seminar Cross-Cultural Learning Experience Program for Foreign Nationals Forum on Accessible Tourism

Australian Regulatory Impact Assessment Study Tour

May 1-11, 2013

Subway advertising inYork Seoul Double Decker advertising in New Underground advertising in London

advertising in Dubai Airport TrollyBillboard advertising in San Francisco Billboard advertising in Paris

PHILIPPINE TOURISM’S GROWTH PATH:
HITTING THE 10 MILLION MARK BY YEAR 2016
COO Domingo Ramon C. Enerio III
Chief Operating Officer, Tourism Promotions Board Department of Tourism

39th Philippine Business Conference and Expo The Manila Hotel; 22 October 2013

TOURISM : OPEN TO PARTNERSHIP

Sign up to vote on this title
UsefulNot useful