Control Number: ________

Date: ________
Interviewer: ________
Branch: ________
Age: ________
Sex: ________
Marital Status: ________
Educ’l Attainment: ________
Occupation: ________
Own a business? _____
*Kind of Business: _____
Income/Allowance: ________
Address: ________
Membership: ________
*Type: ________
Customer Behavior
How Often: ________
How Much: ________
Where: ________
Customer Preferences
Awareness: ________
How did you know about
promotions: ________
How often – SPM promos:
________
How often – other stores’
promos: ________
Which stores: ________
Join future promos: ________
Type of promotions: ________
Type of prizes: ________
Factors:
__ Accessibility of Store
__ Customer Service
__ Price
__ Availability of Parking Space
__ Overall Lay-out of Store
__ Promotions
__ Product Variety
__ Product Availability
Comments/Suggestions:
___________________________
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___________________________
___________________________
___________________________
___________________________
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___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________

Control Number: ________
Date: ________
Interviewer: ________
Branch: ________
Age: ________
Sex: ________
Marital Status: ________
Educ’l Attainment: ________
Occupation: ________
Own a business? _____
*Kind of Business: _____
Income/Allowance: ________
Address: ________
Membership: ________
*Type: ________
Customer Behavior
How Often: ________
How Much: ________
Where: ________
Customer Preferences
Awareness: ________
How did you know about
promotions: ________
How often – SPM promos:
________
How often – other stores’
promos: ________
Which stores: ________
Join future promos: ________
Type of promotions: ________
Type of prizes: ________
Factors:
__ Accessibility of Store
__ Customer Service
__ Price
__ Availability of Parking Space
__ Overall Lay-out of Store
__ Promotions
__ Product Variety
__ Product Availability
Comments/Suggestions:
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________

Control Number: ________
Date: ________
Interviewer: ________
Branch: ________
Age: ________
Sex: ________
Marital Status: ________
Educ’l Attainment: ________
Occupation: ________
Own a business? _____
*Kind of Business: _____
Income/Allowance: ________
Address: ________
Membership: ________
*Type: ________
Customer Behavior
How Often: ________
How Much: ________
Where: ________
Customer Preferences
Awareness: ________
How did you know about
promotions: ________
How often – SPM promos:
________
How often – other stores’
promos: ________
Which stores: ________
Join future promos: ________
Type of promotions: ________
Type of prizes: ________
Factors:
__ Accessibility of Store
__ Customer Service
__ Price
__ Availability of Parking Space
__ Overall Lay-out of Store
__ Promotions
__ Product Variety
__ Product Availability
Comments/Suggestions:
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________

Control Number: ________
Date: ________
Interviewer: ________
Branch: ________
Age: ________
Sex: ________
Marital Status: ________
Educ’l Attainment: ________
Occupation: ________
Own a business? _____
*Kind of Business: _____
Income/Allowance: ________
Address: ________
Membership: ________
*Type: ________
Customer Behavior
How Often: ________
How Much: ________
Where: ________
Customer Preferences
Awareness: ________
How did you know about
promotions: ________
How often – SPM promos:
________
How often – other stores’
promos: ________
Which stores: ________
Join future promos: ________
Type of promotions: ________
Type of prizes: ________
Factors:
__ Accessibility of Store
__ Customer Service
__ Price
__ Availability of Parking Space
__ Overall Lay-out of Store
__ Promotions
__ Product Variety
__ Product Availability
Comments/Suggestions:
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
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