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WELCOME TO OUR WORLD

OF RESPONDENTS

EPINION

INTERNATIONAL PANEL BOOK

August, 2012

Content
Why Epinion?

Epinion panels worldwide

Vietnamese panel

Danish panel

Swedish panel

Norwegian panel

11

Finnish panel

13

Thai panel

15

Ukrainian panel

17

Bangla panel

19

How to start your first survey?

21

Why Epinion?

> Easy accessible high quality panels

High Quality Panels

Compliant with ESOMAR regulations


Large number of recruitment channels and
standardized recruitment questions

Professional Sampling Tool

Expertise

If you can make your own survey questions,


you can just send us the link to embed to our
sophisticated panel management system

Our professional research team serves with


high expertise from survey design to
analysis, reporting and translation

Apply a very stringent respondent


quarantine practice
Interesting invitations, not too long surveys
and constant evaluation of respondents
feedback

Epinion panels worldwide

SWEDEN

RUSSIA

FINLAND

NORWAY

DENMARK

UKRAINE

HONG KONG
TAIWAN
VIETNAM
PHILIPPINES

BANGLADESH
THAILAND

INDONESIA

MALAYSIA
SINGAPORE

Existing panels

Future panels

Out of scope

The Vietnamese panel at a glance

>200,000
Panelists nationwide
HA NOI. 20%

CURRENT STATUS
Panel size

208,994

Active recruitment channels


Monthly inflow of new panelists

81
12,000

DA NANG. 2%

HO CHI MINH. 47%

CAN THO. 1%

Source: Epinion, August 2012, Vietnamese Panelists by Province, N = 208,994


Strongest panelist
growth

Province with less


than 1%

Unreached province

The Vietnamese panel

Background information: Gender, Age, Education, Family, Income and Employment distributions
AGE

GENDER

EDUCATION
University or college level
education

66%

Secondary school:
university-preparatory
type

Male
49%

51%

Female

15-19

DO YOU HAVE ANY CHILDREN?

HOUSEHOLD SIZE
41%

5 or more

0%

40-49

50-59

60+

Above 45 Million

2%

30 - 44.999 Million

2%

Secondary school:
technical/vocational type

13%

High school

5%

Primary school

6%

EMPLOYMENT

56%

Employed

7.5 - 29.999 Million

Currently unemployed

14%

2%

Retired, pensioner

0%

Homemaker

1%

30%

39%

30-39

1%

3%

72%

No

20-29

3%

MONTHLY HOUSEHOLD INCOME (VND)

28%

Yes

16%

13%

74%

43%

3 - 7.499 Million

37%

Student

4%
1%

Under 3 Million

22%

Other

3%

The Danish panel at a glance

>157,000
Panelists nationwide
NORDJYLLAND. 9%

CURRENT STATUS
Panel size

157,133

Active recruitment channels


Monthly inflow of new panelists

510
7,500

MIDTJYLLAND. 21%
HOVEDSTADEN. 34%

SJLLAND. 15%

SYDANMARK. 21%

Source: Epinion, August 2012, Danish Panelists by Region, N = 157,133


Region with more
than 30%

Region with less


than 30%

Region with less


than 20%

The Danish panel

Background information: Gender, Age, Education, Family, Income and Employment distributions
AGE

GENDER

EDUCATION
23%
19%

15-19

17%

Secondary school:
university-preparatory
type

6%

Female

58%

16%

13%

Male

42%

University or college level


education

20%

23%

Secondary school:
technical/vocational type

20-29

30-39

40-49

50-59

33%
11%

High school

60+

16%

Primary school

DO YOU HAVE ANY CHILDREN?

45%

Yes

EMPLOYMENT

YEARLY HOUSEHOLD INCOME (DKK)

> 1,000,000

59%

Employed

6%

55%

No

750,000 - 999,999

HOUSEHOLD SIZE

Currently unemployed

13%

8%

15%

Retired, pensioner
5 or more
4
3

Homemaker

19%

30%

200,000 - 399,999

17%

Student

1%

13%

36%

2
1

36%

400,000 - 749,999

10%

18%

< 199,999

15%

Other

4%

The Swedish panel at a glance

>29,000
Panelists nationwide

CURRENT STATUS
Panel size

29,073

Active recruitment channels


Monthly inflow of new panelists

108
3,500

STOCKHOLMS. 19%
VSTRA GTALANDS. 14%

SKNE. 17%
Source: Epinion, August 2012, Swedish Panelists by Region, N = 29,073
Region with more
than 10%

Region with less


than 10%

Region with less


than 3%

The Swedish panel

Background information: Gender, Age, Education, Family, Income and Employment distributions
AGE

GENDER

EDUCATION

18%

21%

18%

University or college level


education

19%

Secondary school:
university-preparatory
type

14%
Male

37%

8%

17%

Secondary school:
technical/vocational type

Female

63%

42%

15-19

20-29

30-39

40-49

50-59

8%
22%

High school

60+

10%

Primary school

DO YOU HAVE ANY CHILDREN?

43%

Yes

EMPLOYMENT

YEARLY HOUSEHOLD INCOME (SEK)

> 1,000,000

59%

Employed

3%

57%

No

750,000 - 999,999

HOUSEHOLD SIZE

Currently unemployed

7%

5%

15%

Retired, pensioner
5 or more
4
3

Homemaker

18%

36%

200,000 - 399,999

17%

Student

1%

14%

36%

2
1

36%

400,000 - 749,999

11%

19%

< 199,999

17%

Other

5%

10

The Norwegian panel at a glance

>22,000
Panelists nationwide

CURRENT STATUS
NORD-NORGE. 10%

Panel size

22,823

Active recruitment channels


Monthly inflow of new panelists

MIDT-NORGE. 8%

75
2,500

VESTLANDET. 20%

STLANDET. 53%

SRLANDET. 4%

Source: Epinion, August 2012, Norwegian Panelists by Region, N = 22,823


Region with more
than 40%

Region with less


than 40%

Region with less


than 10%

11

The Norwegian panel

Background information: Gender, Age, Education, Family, Income and Employment distributions
AGE

GENDER

EDUCATION
23%

University or college level


education

20%

12%

Male

40%

22%

Secondary school:
university-preparatory
type

12%
8%

15%

Secondary school:
technical/vocational type

Female

60%

47%

15-19

20-29

30-39

40-49

50-59

20%
8%

High school

60+

10%

Primary school

DO YOU HAVE ANY CHILDREN?

Yes

EMPLOYMENT

YEARLY HOUSEHOLD INCOME (NOK)

46%

> 1,500,000

54%

No

1,125,000 - 1,499,999

HOUSEHOLD SIZE

Currently unemployed

5%

Retired, pensioner
5 or more
4
3

Homemaker

20%

37%

300,000 - 599,999

18%

3%

9%

32%

600,000 - 1,124,999

15%

2%

24%

Student

30%

2
1

58%

Employed

3%

17%

< 299,999

23%

Other

3%

12

The Finnish panel at a glance

>20,000
Panelists nationwide

LAPPLAND. 3%

CURRENT STATUS
Panel size

20,051

Active recruitment channels


Monthly inflow of new panelists

VSTRA FINLANDS.
32%

56
3,000

ULEBORGS. 7%

LANDS.
<1%

STRA FINLANDS. 9%

SDRA FINLANDS. 47%

Source: Epinion, August 2012, Finnish Panelists by Region, N = 20,051


Region with more
than 40%

Region with less


than 40%

Region with less


than 10%

13

The Finnish panel

Background information: Gender, Age, Education, Family, Income and Employment distributions
AGE

GENDER

EDUCATION

24%

University or college level


education

22%

19%

18%
Male

41%

Secondary school:
university-preparatory
type

12%

Female

59%

20-29

30-39

40-49

50-59

High school

60+

Primary school

DO YOU HAVE ANY CHILDREN?

> 100,000

75,000 - 99,999

HOUSEHOLD SIZE

7%

63%

Employed

6%

Currently unemployed

10%

Retired, pensioner

16%

16%

7%

13%

35%

40,000 - 74,999

10%

Homemaker

31%

20,000 - 39,999

Student

4%

11%

36%

2
1

3%

59%

No

5 or more

31%

EMPLOYMENT

YEARLY HOUSEHOLD INCOME (EUR)

41%

Yes

9%

Secondary school:
technical/vocational type

4%
15-19

51%

23%

< 19,999

18%

Other

3%

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The Thai panel at a glance

>56,000
Panelists nationwide
NORTH 14%

CURRENT STATUS
NORTH EAST 13%

Panel size

56,128

Active recruitment channels


Monthly inflow of new panelists

20
9,000

CENTRAL 18%

GREATER BANGKOK
40%

SOUTH 9%

Source: Epinion, August 2012, Thai Panelists by Region, N = 56,128


Region with more
than 40%

Region with less


than 40%

Region with less


than 10%

15

The Thai panel

Background information: Gender, Age, Education, Family, Income and Employment distributions
AGE

GENDER

EDUCATION

33%

57%

Secondary school:
university-preparatory
type

18%

Male

43%

University or college level


education

30%

Female

7%

15-19

20-29

30-39

3%

40-49

50-59

1%

> 899,999

9%

4%

EMPLOYMENT

40%

Employed

11%

80%

No

675,000 - 899,999

HOUSEHOLD SIZE
38%

5 or more

360,000 - 674,999

5%

17%

180,000 - 359,999

Currently unemployed

2%

Retired, pensioner

1%

Homemaker

1%

16%

34%

23%

51%

Student

8%

2
1

12%

High school

60+

YEARLY HOUSEHOLD INCOME (BAHT)

20%

Yes

5%

Secondary school:
technical/vocational type

Primary school

DO YOU HAVE ANY CHILDREN?

69%

3%

< 179,999

45%

Other

4%

16

The Ukrainian panel at a glance

>62,000
Panelists nationwide

CURRENT STATUS
Panel size

62,208

Active recruitment channels


Monthly inflow of new panelists

35
3,000

17

The Ukrainian panel

Background information: Gender, Age, Education, Family, Income and Employment distributions
AGE

GENDER

EDUCATION
38%

University or college level


education

27%
Male

34%

15%

Female

66%

Secondary school:
university-preparatory
type

10%

6%

15-19

30-39

40-49

50-59

High school

60+

Primary school

DO YOU HAVE ANY CHILDREN?

55%

3%

112,500 - 149,999

2%

3%

1%

64%

Employed

45%

No

HOUSEHOLD SIZE

60,000 - 112,499

15%

5 or more

7%

Retired, pensioner

6%

Homemaker

33%

Currently unemployed

12%

27%

30,000 - 59,999

36%

Student

4%

11%

19%

2
1

> 150,000

14%

EMPLOYMENT

YEARLY HOUSEHOLD INCOME (UAH)

Yes

8%

Secondary school:
technical/vocational type

4%
20-29

74%

6%

< 29,999

48%

Other

7%

18

The Bangla panel at a glance

>37,000
Panelists nationwide

CURRENT STATUS
Panel size

37,127

Active recruitment channels


Monthly inflow of new panelists

10
7,500

19

The Bangla panel

Background information: Gender, Age, Education, Family, Income and Employment distributions
AGE

GENDER

EDUCATION
University or college level
education

65%
8%
Male

26%

Female
2%

92%

15-19

DO YOU HAVE ANY CHILDREN?

0%

40-49

50-59

60+

Secondary school:
university-preparatory
type

3%

Secondary school:
technical/vocational type

2%

High school

1%

Primary school

1%

EMPLOYMENT

66%

Employed

13%

> 399,999

68%

No

300,000 - 399,999

HOUSEHOLD SIZE
45%

5 or more

160,000 - 299,999

15%

80,000 - 159,999

15%

Currently unemployed

5%

Retired, pensioner

0%

Homemaker

0%

8%

29%

17%

17%

Student

8%

2
1

30-39

1%

YEARLY HOUSEHOLD INCOME (BDT)

32%

Yes

20-29

4%

93%

3%

< 79,999

56%

Other

1%

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How to start your FIRST survey?


1

Send your request to RFQ@epinion.asia

Receive the quotation and confirm the cost

Then you are ready for the first survey

WHATS NEXT >


STEP 1

STEP 2
Create
questionnaire

Set up your own survey

STEP 3
Build
sample

Epinion creates a new


project in our sampling
tool and sends you a URL
link to place into your
survey

Schedule
and launch
survey
Perform a test study to
ensure that everything
works correctly

STEP 4
Keep track of
survey
completion
Epinion invites
respondents and begins
the data collection
process

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CONTACTS

REQUEST FOR QUOTATION

PHAM TRAN NGHIA (MR)

RFQ@EPINION.ASIA

SENIOR CONSULTANT
T: +84 905 025 752
E: PHAM.TRAN.NGHIA@EPINION.VN

THUE QUIST THOMASEN (MR)

EPINION

DIRECTOR
T: +84 946 270 280
E: THUE.QUIST.THOMASEN@EPINION.VN

11TH FLOOR, DINH LE BUILDING


1 DINH LE STREET, DISTRICT 4,
HO CHI MINH CITY
VIETNAM

HUYNH BA DUY (MR)

T: +84 8 38 26 89 89
E: OFFICE@EPINION.VN
W: EPINION.ASIA

SENIOR MANAGER
T: +84 918 478 281
E: HUYNH.BA.DUY@EPINION.VN
NGHIA@EPINION.VN

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