MGT300 / IT in Business

Semester July-November 2009

Information Technology in Business / MGT300 Assignment 1 Unit 1 - Chapter 1-3

Name : ____________________________________ UiTM ID: _________________________ ____________________________________________________________________________ Part A (10 points) Multiple Choice

1. What can IT enable an organization to accomplish? A. Reduce costs B. Improve productivity C. Generate growth D. All of the above

2. Which of the following is it important to understand when beginning to learn about management information systems? A. Information, information technology, and business departments B. Data, information, and business intelligence C. Data, information, business intelligence, IT resources, and IT cultures D. Data, business departments, and IT project goals

3. Which information culture allows employees across departments to use information (especially about problems and failures) to improve performance? A. Information-functional culture B. Information-sharing culture C. Information-inquiring culture D. Information-discovery culture

MGT300 / IT in Business

Semester July-November 2009

4. What is a competitive advantage? A. A product that an organizations customers place a lesser value on than similar offerings from a competitor B. A product or service that an organizations customers value more highly than similar offerings from a supplier C. A service that an organizations customers place a lesser value on than similar offerings from a supplier D. A product or service that an organizations customers place a greater value on than similar offerings from a competitor

5. What is a business-to-business marketplace? A. An Internet-based service that brings together many buyers B. A personal business that brings together many sellers C. An Internet-based service that brings together many buyers and sellers D. A personal business that brings together many buyers and sellers

6. Which of the following is considered a business process? A. Processing a customers order B. Processing a customers inquiry C. Processing a customers complaint D. All of the above

7. What does supply chain management involve? A. The management of production material flows between and among stages in a supply chain to maximize total supply chain efficiency B. The management of information flows between and among stages in a supply chain to maximize total supply chain costs C. The management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability D. None of the above

MGT300 / IT in Business

Semester July-November 2009

8. Which of the following is an organizational result from an effective and efficient supply chain management system? A. Decrease the power of its buyers B. Create entry barriers thereby reducing the threat of new entrants C. Increase efficiencies while seeking a competitive advantage through cost leadership D. All of the above

9. Which of the following is not a valid way that a CRM system can collect information? A. Accounting system B. Order fulfillment system C. Inventory system D. Customers personal computer

10. What is enterprise resource planning? A. The analysis and redesign of workflow within and between enterprises B. A standardized set of activities that accomplish as specific task, such as processing a customers order C. Integrates all departments and functions throughout an organization into a single TI system so that employees can make decisions by viewing enterprise-wide information on all business operations D. Involves managing all aspects of a customers relationship with an organization to increase customer loyalty and retention and an organizations profitability

MGT300 / IT in Business

Semester July-November 2009

____________________________________________________________________________ Part B (10 points) True/False

1. Information technology equals business success and innovation.

2. Three key resources-people, information, and information technology, (in that order of priority)-are inextricably linked. If one fails, they all fail.

3. The four common information sharing cultures include information-functional culture, information-sharing culture, information-inquiring culture, and information-discovery culture.

4. A competitive advantage is typically temporary, unless it is a first-mover advantage.

5. Switching costs are typically used to influence the threat of substitute products or services.

6. An entry barrier is typically used to influence the rivalry among existing competitors.

7. Supply chain strategy, supply chain partners, supply chain operation, and supply chain logistics are the four basic components of supply chain management.

8. Eddie Bauer has successfully used CRM to collect information through customers transactions and analyze the information to determine the best way to market to each individual customer.

9. A business process is the analysis and redesign of workflow within and between enterprises.

10. Progressive Insurance used CRM to revamp its insurance claims process.

MGT300 / IT in Business

Semester July-November 2009

____________________________________________________________________________ Part C (10 points) Fill in the blanks

1. ____________ information systems is a general name for the business function and academic discipline covering the application of people, technologies, and procedures to solve business problems.

2. Information technology is a field concerned with the use of technology in managing and processing _____________.

3. ____________ is data converted into a meaningful and useful context.

4. A(n) ________ advantage is a product or service that an organizations customers place a greater value on than similar offerings from a competitor.

5. _________ programs reward customers based on the amount of business they do with a particular organization.

6. A(n) __________ exchange is a business-to-business (B2B. marketplace in which a single buyer posts its needs and then opens the bidding to any supplier who would care to bid.

7. Supply chain management involves the management of ___________ flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.

8. Supply chain _________ is the product delivery processes and elements including orders, warehouses, carriers, defective product returns, and invoicing.

9. Customer relationship management involves ______________ all aspects of a customers relationship with an organization to increase customer loyalty and retention and an organizations profitability.

10. Business process reengineering is the analysis and _________ of workflow within and between enterprises.
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MGT300 / IT in Business

Semester July-November 2009

redesign information

logistic s management

private information

information loyalty

competitive managing

____________________________________________________________________________ Part D (15 points) Short Answer

1. Compare management information systems (MIS) and information technology (IT).

2. List and describe Porters three generic strategies and provide an example of a company that is using each strategy.

3. List and describe the four components of supply chain management.

____________________________________________________________________________ Part E (20 points) Mini Case Study

Chapter Three Case: Consolidating Touchpoints for Saab, page 34