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Agenda Setting describes the "ability [of the news media] to influence the salience of topics on the public agenda. 2. Split runs a newspaper, magazine, website page, etc. that is produced in two or more forms with different advertisements in each to test which advertisements get the best results. 3. Advertorials advertisement in the form of an editorial. 4. Robinson Cruso first English novel published 5. Brand magazine 6. Beldum Showman 7. Standardized Test Any test in which the same test is given in the same manner to all test takers is a standardized test. Like board exam etc. 8. Acquisition Editor work as part of a publishing team, acquiring manuscripts for publication. They work in book publishing companies, literary agencies 9. Books in Bible 73 10. Magalogue a promotional catalogue designed to resemble a high-quality magazine. 11. Aliteracy is the act of knowing how to read, but simply choosing not to. 12. Ebooks electronic books 13. Mass Media paper backs printed in large quantities for maximum distribution. They are usually smaller and made of lower quality materials than other paperbacks. 14. Epublishing (also referred to as ePublishing or digital publishing) includes the digital publication of e-books, EPUBs, digital magazines (also sometimes known as electronic articles), and the development of digital libraries and catalogues. 15. Hard news news that deals with serious topics or events Types of Newspaper 1. 2. 3. 4. Daily Weekly Local National

Magazine Categories 1. Subscription mags 2.

Types of Novels 1. Commercial Fiction 2. Literary Fiction

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Science Fiction Mystery Romance Thriller Historical Fic Fantasy

Theories 1. Bullet Theory- directly received defenseless 2. Propaganda theory- Media propagates any idea with direct impact on the mass society. Audience here was also passive and defenseless The ideas used to propagate at that time were highly influenced by the politics.



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Media Literacy: Ability to understand & make productive use of the media in ones life. Understanding the effect media can have on you & the society around you. The difference between being victimized & being in control of medias influence. Communication Communication has many meanings, Used mainly to refer to interaction between animals & machines as well as people. Messages might be Entertainment, information, or persuasion They might be verbal or visual, intentional or unintentional. Noise anything that hindrance communication Communication Interpersonal communication Includes the study of intrapersonal communication Feedback: Noise: Mediated Communication Messages sent through a medium rather than face to-face. Print media Broadcast media Mass Communication Mediated messages transmitted to large, usually widespread audiences. Potential for far greater impact than interperso nal communication.