Santa Fe Municipal Survey

Survey of 400 Likely Voters in the 2014 Municipal Election

Performed for Progress Now New Mexico
Prepared by Stephen Clermont/Third Eye Strategies
October 21st – 24th, 2013

Third Eye Strategies
Burke Virginia

Why this poll?
PROGRESSNOWNM is New Mexico’s largest progressive network, providing information
and tools that enabled more than 100,000 New Mexicans to take actions, including
letters, calls, petitions and in-person events, to support and advance progressive
policies to build up opportunity for all New Mexicans.
Though IRS regulations permit some 501(c)4 not-for-profit organizations like ours to
endorse and support candidates for office, PROGRESSNOWNM does not. We focus on
issue education and help our supporters raise the issues they believe are the most
important in their community.
This poll began by asking our followers in the Santa Fe community to provide suggested
poll questions and issues they want to ask candidates about in the upcoming municipal
elections.
Based on that input, we commissioned this poll from Third Eye Strategies which has
polled in Santa Fe municipal races for almost a decade.
Contact Us.
Patrick Davis, Executive Director, 505-750-0012, Pat@progressnownm.org
Alex Curtas, Research Director, 505-312-8509, Alex@progressnownm.org

Third Eye Strategies
Springfield Virginia

Page 2

City of Santa Fe – Likely Municipal Voter Survey
METHODOLOGY
The following is a cross tabular report of a poll taken in the city of Santa Fe New Mexico.
Drawn from a sample of registered voters with matching phone number, this poll
contains 400 registered voters who said they will definitely or probably vote in the
March 2014 citywide election. Those interviewed have voted in at least one city election
since 2005 with a small sample of people who have recently registered to vote. The
calling method used allowed us to sample a mix of voters in all age groups in all parts of
the district. Respondents were interviewed from October 21st through 24th. The data
were adjusted slightly by age and gender within council district to best reflect the
population of likely voters.
All polls are subject to errors caused by interviewing a sample of persons, rather than
the entire population. In 95 cases out of 100, the responses to the sample of 400 should
be within plus or minus 4.9 percentage points of those that would have been obtained
from interviewing the entire population of likely voters. The sampling error for
subgroups of the survey will be greater.
As with any survey, the release of selected figures from this report without the analysis
that explains their meaning could be damaging to Third Eye Strategies and Stephen
Clermont. Therefore, we reserve the right to correct any erroneous or misleading
release of this data in any medium through the release of correct data or analysis.
HOW TO READ THE TABULAR REPORT
Always read down; the percentages in all the tables relate to the subgroups under which
they appear. For example, on District 1, Table 1, Banner 1, under the heading TURNOUT
- DEF the figure 317 indicates the number of respondents who will definitely vote in
October, and the percentages below indicate the opinions of that subgroup for that
particular question. The TOTAL column listed at the far left reflects the opinions of all
survey respondents answering that particular question.
The following banner point might need further clarification:
Turnout – DEF refers to those who say they will definitely vote in March. REAL LOW are
definite voters who also have voted in recent citywide elections.

Third Eye Strategies
Springfield Virginia

Page 3

ABOUT THIRD EYE STRATEGIES, LLC
Third Eye Strategies is an LLC run by Stephen Clermont. A graduate of the University of
California at Berkeley, Mr. Clermont has worked in the area of polling and survey
research for nearly 20 years at Hickman-Brown Research, Princeton Survey Research
Associates, and as research director of two nonprofit political organizations. As a
freelance pollster, Mr. Clermont has conducted a variety of public opinion polls for
private clients throughout New Mexico.
For more information, email Stephen Clermont at sjclermont@thirdeyestrategies.com
or call him at (202) 550-6626.

Third Eye Strategies
Springfield Virginia

Page 4

Santa Fe Mayoral Poll
# of Interviews – 400 Likely Municipal Voters
(Margin of Error ±4.9%)
Dates of Interviewing – October 21st – 24th, 2013
Conducted by Third Eye Strategies/Stephen Clermont
S1

Are you officially registered to vote in Santa Fe County?

Yes ......................................
100%
No/DK  Terminate

S2

As you may know, early next year, in March of twenty fourteen, the City of
Santa Fe [FAY] will hold an election for Mayor and city council, There will be no
statewide candidates on the ballot, and many voters usually do not vote in
elections like this. How likely are you to vote in the election in March of
twenty fourteen – will you definitely vote, probably vote, are the chances 5050, will you probably not vote, or will you definitely not vote?

Definitely Vote ....................
79%
Probably Vote .....................
21
All Other  Terminate

Now I am going to ask you some questions about the election this fall.
Q1 In the election for Mayor, if the candidates are (Read and Randomize):
Q2





Bushee ....................................
24%
Gonzalez .................................
11
Dimas ......................................
11
Wurzberger.............................8
Abeyta ....................................7
(Wouldn’t Vote) ....................1
(Undecided) ..........................
37
Total Undecided/Lean ...........
51

Patty Bushee,
Javier Gonzalez
Bill Dimas,
Roman Abeyta, and
Rebecca Wurzberger

Which one would you vote for? (If Undecided) Well which one would you
lean towards if the election were held today?
Q3

Are there any candidates of the ones I just read who you will absolutely not
vote for? (If yes) Which one? (Probe) Any others? [TAKE ALL NAMED]

Q4

Now I am going to read you some issues. For each one, tell me how important it is to you for the next Mayor
to address. (Read Item) Is that very important, somewhat important, not too important, or not important at
all for the next Mayor to address?
Very
Smwt
Impt
Impt
86%
12
Protecting our water ..............................................................................
84%
11
Improving public schools.......................................................................

No ...........................................
51%
Yes: Bushee.............................9
Yes: Gonzalez ..........................5
Yes: Dimas ..............................5
Yes: Wurzberger .....................5
Yes: Abeyta .............................2
(Don’t Know) ..........................
22

Not Too
Impt
2

Not Impt
at All
0

(Don’t
Know)
1

Total
Important
97%

2

2

1

96%

79%
17
Creating jobs .............................................................................................
77%
17
Reducing crime .........................................................................................

2

1

1

96%

4

1

1

94%




64%
25
Maintaining the living wage .................................................................
58%
33
Affordable housing ..................................................................................
56%
27
Expanding the use of green energy in Santa Fe.............................
50%
25
Marriage equality ....................................................................................

7

3

1

90%

5

3

2

91%

11

4

3

83%

16

8

2

75%



34%
33
Supporting union rights .........................................................................
30%
38
Supporting and growing the movie industry ..................................
23%
29
Owning our own municipal power company .................................

18

10

5

67%

17

12

4

68%

20

13

16

51%

‘Ranked by Very Important’




Third Eye Strategies
Burke Virginia

Page 4

City of Santa Fe
Q5

Likely Municipal Voters

www.thirdeyestrategies.com

Now I am going to read you some people and groups who could endorse candidates for Mayor. For each one,
tell me the impact their endorsement would make?
(Read Item) If (he/they) endorsed a candidate, would you be more likely to vote for that candidate, less
likely to vote for that candidate, or would it make no difference to you?
(If more/less likely) Would you be much (more/less) likely to vote for that candidate or only somewhat?
No
Difference

(DK)

Total
More

Total
Less

6

18

2

68%

11

11

20

5

58%

16

Labor unions ........................................................................................
18%
33
7
Local newspapers like the Santa Fe
New Mexican and Santa Fe Reporter .........................................
16%
29
8

12

25

5

51%

19

10

36

1

45%

18

The Chamber of Commerce ...........................................................
9%
27
13
Developers ...........................................................................................
7%
21
16

16

29

5

36%

29

25

26

4

28%

42

Ranked by ‘Much More Likely’







Q6

More Likely
Much
Smwt

Less Likely
Smwt
Much

Environmental organizations like the
Sierra Club ............................................................................................
28%
40
5
Mayor David Coss ..............................................................................
23%
35
5

Now I am going to read you some characteristics of possible candidates for Mayor. I am not speaking about
specific candidates, only general characteristics some candidates have. (Read Item)
If that was all you know, would you be more likely to vote for that candidate, less likely, or would that make
no difference to you? (If more/less likely) Would you be much (more/less) likely to vote for that candidate
or only somewhat?
Ranked by ‘Much More Likely’

More Likely
Much
Smwt

Less Likely
Smwt
Much

A candidate who receives public
financing, meaning they receive a set
amount of campaign dollars from the
city and cannot take donations from
individuals or businesses.................................................................
28%
32
9
A candidate who is openly gay or
lesbian ...................................................................................................
6%
7
6

No
Difference

(DK)

Total
More

Total
Less

9

17

5

60%

18

9

65

7

13%

14

*Items in italics we asked to half the respondents
Q7

Q8

Earlier this year, the New Mexico legislature lowered the amount of money
Santa Fe will receive from the state by almost one million dollars. The new
Mayor must decide if he or she will propose to raise sales taxes by threeeighths of one percent to keep services at the same level, or lower city
services to keep city sales taxes the same. Which do you support – raising
sales taxes slightly, or keeping sales tax the same but cutting services? (If
Choice) Do you strongly support that or only somewhat?

Raise Taxes – Strong .........
Raise Taxes – Somewhat ..
Cut Services – Somewhat .
Cut Services – Strong ........
(Don’t Know).....................

The City of Santa Fe currently has a part-time Mayor. Do you favor or
oppose making the Mayor’s job full-time? (If Favor/Oppose) Do you
strongly (favor/oppose) this or only somewhat?

Favor – Strong...................
Favor – Somewhat ............
Oppose – Somewhat.........
Oppose – Strong ...............
(Don’t Know).....................

26%
28
17
10
18

Total Raise Taxes............ 54%
Total Cut Services ........... 28

33%
21
12
14
20

Total Favor ..................... 54%
Total Oppose .................. 26

Third Eye Strategies
Burke Virginia

Page 5

City of Santa Fe
Q9

Likely Municipal Voters

Now I am going to read you some statements made by supporters and opponents of making the Santa Fe
Mayor’s position a full-time job. (Read Item) Do you find that very persuasive, somewhat persuasive, not too
persuasive, or not persuasive at all?
Not
Too

Not at
All

(Don’t
Know)

Total
Persuasive

Total Not
Persuasive

Supporters say that a modern city needs a
full-time mayor who can work full-time on
recruiting new businesses to Santa Fe,
managing our services and proposing new
ways to make our city even stronger ..........................................
34%
28

19

11

8

62%

30

Supporters say that currently the city’s
police, fire and public works departments
report to a city manager – a city bureaucrat
who doesn’t answer directly to the people.
All parts of the Santa Fe government should
report directly to the people through the
Mayor ....................................................................................................
24%
37

18

13

8

61%

31

Opponents say giving a mayor a full-time
vote on issues and the power to hire and fire
key directors could lead to corruption, while
our current system with a strong city council
is better because a majority of the city
council must agree on key decisions ...........................................
24%
24

23

19

9

48%

43

Ranked by ‘Very Persuasive’

Q10

www.thirdeyestrategies.com

Very

Smwt

Sometimes during a survey like this people change their minds and
sometimes they don’t. Do you favor or oppose making the Mayor’s job fulltime? (If Favor/Oppose) Do you strongly (favor/oppose) this or only
somewhat?

Favor – Strong...................
Favor – Somewhat ............
Oppose – Somewhat.........
Oppose – Strong ...............
(Don’t Know).....................

33%
20
11
14
22

Total Favor ..................... 53%
Total Oppose .................. 25

Now I have some statistical questions to ensure we have a representative sample
Q11 Sex (Observation)
Q12

What is your age? (Read categories if needed)

Q13

In terms of your race or ethnicity, Do you generally consider yourself:
(READ CHOICES)

Q14

What is the last grade you completed in school?

Male........................................
44%
Female ....................................
56
18-24................................. 3%
25-29................................. 2
30-34................................. 4
35-39................................. 3
40-44................................. 6
45-49................................. 8
50-54................................. 9
55-59................................. 10
60-64................................. 15
65+ .................................... 37
(DK/Refused) .................... 3
White or Anglo ...........................
60%
Hispanic or Latino .......................
29
Native American .........................
2
(Other) ........................................
5
(Refused) ....................................
5
Less than high school (1-8) .
HS non graduate (9-11) ......
HS graduate ........................
Tech/Vocational school ......
Some college ......................
College graduate.................
Post graduate .....................
(DK/Refused) ......................

0%
3
10
3
20
41
22
2

Third Eye Strategies
Burke Virginia

Page 6

City of Santa Fe

Likely Municipal Voters

www.thirdeyestrategies.com

Q15

Generally speaking, do you think of yourself as (ROTATE) a Republican,
a Democrat or what?

Democrat ............................ 60%
(Independent) ..................... 20
Republican .......................... 12
(Other) ................................ 3
(Don’t Know/Refused) ........ 5

Q16

When it comes to politics, do you generally think of yourself as liberal,
somewhat liberal, moderate, somewhat conservative or conservative?

Liberal .................................
Somewhat liberal ................
Moderate ............................
Smwt conservative .............
Conservative .......................
(DK/Refused) ......................

34%
17
25
6
12
5

Total Liberal ..................... 52%
Total Conservative ........... 18

Third Eye Strategies
Burke Virginia

Page 7

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 1 - Banner 1
S2. Likelihood. Q1-Q2. Mayor Vote. Q3. Who Won't Vote For.
TURNOUT
ETHNICITY
SEX AND ETHNICITY
AGE AND ETHNICITY
ANGLO/SEX & AGE
PARTY ID/ETHNICITY
============= ============ ======================== ============================== ======================== ========================
DEF
REAL
****HISP**** ***ANGLO*** ****HISP**** ******ANGLO******
****MEN**** ***WOMEN*** *****DEMOCRAT***** IND
TOTAL
VOTER
LOW
HISP ANGLO
MEN WOMEN MEN WOMEN
<45
45+ 18-39 40-59 60+
<50
50+
<50
50+
ANGLO HISP TOTAL GOP
------- ------- ----- ------- ----- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ----- ------- ----- ----- ----Total

400
100%

317
100%

286
100%

116
100%

239
100%

58
100%

58
100%

98
100%

141
100%

18
100%

94
100%

27
100%

78
100%

131
100%

22
100%

73
100%

38
100%

103
100%

139
100%

81
100%

240
100%

127
100%

S2. VOTE LIKELIHOOD
Definitely Vote
Probably Vote

79%
21%

100%

100%

81%
19%

81%
19%

84%
16%

79%
21%

80%
20%

81%
19%

80%
20%

81%
19%

71%
29%

79%
21%

83%
17%

88%
12%

77%
23%

69%
31%

86%
14%

83%
17%

80%
20%

80%
20%

79%
21%

Q1-Q2. MAYOR VOTE
Bushee
Gonzalez
Dimas
Wurzberger
Abeyta
(Wouldn't Vote)
(Undecided Initially)
(Undecided Post Leans)

24%
11%
11%
8%
7%
1%
51%
37%

26%
12%
11%
7%
7%
1%
51%
36%

28%
12%
12%
8%
8%
1%
49%
32%

12%
18%
15%
6%
13%
2%
48%
33%

31%
7%
10%
9%
4%
*%
51%
38%

19%
15%
19%
4%
16%
1%
45%
26%

5%
22%
11%
9%
10%
2%
51%
41%

27%
9%
7%
12%
7%

14%
23%
5%

12%
17%
17%
8%
15%
2%
43%
29%

33%
8%
7%
8%
9%

33%
4%
9%
12%
4%

29%
8%
8%
12%
5%

31%

53%
37%

49%
39%

50%
38%

55%
50%

35%
7%
13%
8%
3%
1%
50%
32%

38%
8%
8%
6%
1%

43%
36%

30%
7%
11%
9%
4%
1%
51%
37%

22%
9%
4%
15%
11%

51%
38%

34%
5%
12%
8%
3%
1%
52%
37%

51%
40%

9%
24%
16%
5%
11%
2%
48%
33%

26%
14%
11%
5%
5%
1%
51%
38%

24%
6%
8%
13%
10%
2%
52%
35%

Q3. WOULDN'T VOTE FOR
Bushee
Gonzalez
Dimas
Wurzberger
Abeyta
(Don't Know)
WILLING TO VOTE FOR ALL

9%
5%
5%
5%
2%
22%
51%

10%
6%
6%
5%
2%
23%
49%

10%
6%
7%
5%
2%
22%
48%

17%
4%
4%
4%
2%
16%
52%

5%
5%
6%
5%
2%
24%
51%

17%
8%
6%
5%
3%
11%
49%

17%

8%
5%
6%
2%
1%
18%
59%

3%
6%
6%
7%
3%
29%
46%

10%
5%
7%

19%
4%
4%
4%
2%
15%
51%

8%

1%
8%
4%
5%
4%
20%
57%

6%
5%
8%
5%
2%
24%
49%

9%
6%

7%
5%
8%
1%
2%
19%
58%

6%
2%
11%
5%
30%
46%

4%
6%
7%
6%
3%
28%
46%

1%
5%
7%
5%
3%
25%
54%

17%
3%
6%
3%
2%
13%
55%

8%
5%
7%
4%
2%
21%
52%

11%
6%
2%
4%
2%
24%
50%

3%
2%
2%
21%
55%

9%
73%
49%

22%
56%

3%
7%
36%
45%

4%
19%
62%

8%
8%
3%

Page 8

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 1 - Banner 1
S2. Likelihood. Q1-Q2. Mayor Vote. Q3. Who Won't Vote For.
PARTY ID & SEX
IDEOLOGY
EDUCATION
COLLEGE
CITY COUNCIL DISTRICT
======================== ============================== ================== ============ =========================
****DEM**** **NOT DEM**
SMWT TOTAL
>COLL COLL POST
TOTAL
MEN WOMEN MEN WOMEN
LIB
LIB LIB
MOD
CON
GRAD GRAD GRAD
MEN WOMEN
#1
#2
#3
#4
------- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ------- ----- ------- ----- ----- ----Total

400
100%

90
100%

151
100%

73
100%

54
100%

137
100%

69
100%

206
100%

101
100%

72
100%

140
100%

165
100%

89
100%

106
100%

148
100%

134
100%

110
100%

49
100%

107
100%

S2. VOTE LIKELIHOOD
Definitely Vote
Probably Vote

79%
21%

86%
14%

77%
23%

73%
27%

86%
14%

84%
16%

76%
24%

81%
19%

80%
20%

76%
24%

78%
22%

80%
20%

81%
19%

83%
17%

78%
22%

80%
20%

75%
25%

75%
25%

84%
16%

Q1-Q2. MAYOR VOTE
Bushee
Gonzalez
Dimas
Wurzberger
Abeyta
(Wouldn't Vote)
(Undecided Initially)
(Undecided Post Leans)

24%
11%
11%
8%
7%
1%
51%
37%

27%
15%
14%
3%
5%

18%
11%
7%
15%
12%
3%
46%
34%

32%

35%
10%
7%
7%
2%

26%
13%
12%
4%
11%

32%
11%
9%
6%
5%

53%
38%

50%
35%

52%
37%

19%
14%
11%
8%
11%
1%
49%
36%

12%
9%
14%
13%
7%
4%
53%
40%

18%
16%
12%
10%
13%
2%
42%
30%

22%
8%
10%
9%
4%
1%
59%
45%

38%
10%
11%
2%
4%
1%
52%
34%

26%
10%
11%
9%
7%
2%
52%
36%

29%
8%
10%
5%
2%
1%
59%
45%

29%
6%
11%
8%
4%
1%
57%
41%

23%
15%
9%
9%
8%

51%
35%

26%
14%
9%
6%
5%
1%
50%
39%

48%
34%

18%
13%
9%
11%
7%
4%
55%
38%

21%
13%
15%
4%
10%
2%
45%
35%

Q3. WOULDN'T VOTE FOR
Bushee
Gonzalez
Dimas
Wurzberger
Abeyta
(Don't Know)
WILLING TO VOTE FOR ALL

9%
5%
5%
5%
2%
22%
51%

9%
6%
8%
2%
1%
16%
58%

7%
4%
6%
6%
3%
24%
49%

17%
7%
3%
4%
3%
19%
48%

2%
5%
2%
4%
2%
32%
53%

5%
3%
8%
5%
3%
28%
47%

3%
6%
4%
1%
1%
23%
62%

5%
4%
7%
4%
3%
26%
52%

14%
6%
4%
9%
1%
20%
46%

17%
7%
1%
1%
3%
18%
53%

14%
4%
7%
8%
2%
21%
45%

6%
6%
2%
2%
3%
26%
54%

8%
6%
9%
4%

10%
8%
6%
3%
1%
16%
56%

4%
5%
4%
3%
3%
28%
53%

8%
4%
5%
6%
2%
20%
54%

7%
5%
5%
4%
3%
24%
51%

8%
9%
6%
2%
4%
20%
52%

14%
4%
7%
5%

9%
11%
7%
2%
60%
37%

18%
54%

25%
46%

Page 9

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 2 - Banner 1
Q4. (Series) Importance of Issues. (A-D)

TURNOUT
ETHNICITY
SEX AND ETHNICITY
AGE AND ETHNICITY
ANGLO/SEX & AGE
PARTY ID/ETHNICITY
============= ============ ======================== ============================== ======================== ========================
DEF
REAL
****HISP**** ***ANGLO*** ****HISP**** ******ANGLO******
****MEN**** ***WOMEN*** *****DEMOCRAT***** IND
TOTAL
VOTER
LOW
HISP ANGLO
MEN WOMEN MEN WOMEN
<45
45+ 18-39 40-59 60+
<50
50+
<50
50+
ANGLO HISP TOTAL GOP
------- ------- ----- ------- ----- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ----- ------- ----- ----- ----Total

400
100%

317
100%

286
100%

116
100%

239
100%

58
100%

58
100%

98
100%

141
100%

18
100%

94
100%

27
100%

78
100%

131
100%

22
100%

73
100%

38
100%

103
100%

139
100%

81
100%

240
100%

127
100%

Q4A. MAINTAINING THE
LIVING WAGE
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

64%
25%
7%
3%
1%

64%
25%
7%
3%
1%

64%
25%
7%
4%
1%

63%
25%
10%
2%
1%

64%
28%
5%
3%
*%

62%
19%
15%
2%
2%

63%
31%
5%
2%

57%
29%
5%
8%

68%
26%
5%

53%
37%
4%

64%
24%
11%
1%

82%
15%
3%

55%
37%
6%
3%

75%
15%
10%

51%
35%
4%
9%

63%
35%
3%

69%
24%
6%

7%

1%

68%
25%
3%
3%
1%

60%
27%
11%
1%
2%

66%
26%
6%
2%
1%

59%
26%
9%
6%

1%

65%
25%
6%
4%
1%

TOTAL IMPORTANT

90%

89%

88%

88%

91%

82%

94%

87%

94%

89%

88%

97%

92%

90%

90%

86%

97%

93%

94%

87%

91%

86%

Q4B. MARRIAGE EQUALITY
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

50%
25%
16%
8%
2%

51%
25%
15%
8%
2%

51%
25%
14%
8%
2%

32%
30%
23%
13%
1%

58%
23%
13%
4%
2%

28%
28%
26%
18%

36%
32%
21%
8%
2%

41%
32%
17%
9%
1%

69%
17%
11%
1%
2%

55%
28%
17%

28%
32%
23%
15%
1%

68%
22%
10%

45%
33%
17%
5%

64%
18%
12%
4%
2%

37%
50%
13%

42%
27%
19%
11%
1%

68%
16%
16%

71%
18%
9%
1%
2%

74%
21%
5%

30%
29%
24%
16%

59%
23%
12%
6%

34%
28%
23%
12%
4%

TOTAL IMPORTANT

75%

75%

76%

62%

81%

56%

68%

73%

87%

83%

60%

90%

78%

82%

87%

69%

84%

89%

95%

60%

83%

62%

Q4C. PROTECTING OUR
WATER
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

86%
12%
2%

87%
11%
1%

87%
10%
2%

92%
6%
1%

83%
14%
3%

93%
4%
1%

90%
9%
1%

77%
20%
3%

88%
10%
2%

88%
9%
4%

92%
6%
1%

87%
9%
4%

81%
14%
4%

84%
14%
2%

83%
17%

76%
20%
4%

86%
9%
6%

88%
10%
1%

89%
8%
2%

91%
8%
1%

90%
8%
1%

81%
15%
3%

1%

1%

1%

1%

*%

1%

1%

1%

*%

1%

TOTAL IMPORTANT

97%

98%

97%

98%

97%

97%

99%

97%

97%

96%

98%

96%

95%

98%

100%

96%

94%

98%

98%

99%

98%

96%

Q4D. CREATING JOBS
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

79%
17%
2%
1%
1%

79%
16%
1%
1%
2%

79%
17%
1%
1%
2%

86%
9%
3%
1%
1%

77%
19%
2%
1%
1%

90%
6%
4%

82%
12%
2%
2%
1%

75%
19%
4%
2%

78%
20%

81%
11%
4%

86%
9%
3%
1%

81%
19%

78%
19%

69%
31%

82%
18%

76%
21%

5%

3%

77%
18%
2%
1%
2%

86%
12%
2%

1%
1%

76%
16%
5%
3%

2%

74%
20%
3%
1%
2%

80%
17%
2%
*%
1%

78%
17%
1%
2%
1%

TOTAL IMPORTANT

96%

96%

96%

95%

96%

96%

95%

94%

98%

91%

98%

95%

100%

97%

95%

98%

96%

96%

1%

1%

96%

1%

100%

92%

100%

Page 10

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 2 - Banner 2
Q4. (Series) Importance of Issues. (A-D)

PARTY ID & SEX
IDEOLOGY
EDUCATION
COLLEGE
CITY COUNCIL DISTRICT
======================== ============================== ================== ============ =========================
****DEM**** **NOT DEM**
SMWT TOTAL
>COLL COLL POST
TOTAL
MEN WOMEN MEN WOMEN
LIB
LIB LIB
MOD
CON
GRAD GRAD GRAD
MEN WOMEN
#1
#2
#3
#4
------- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ------- ----- ------- ----- ----- ----Total

400
100%

90
100%

151
100%

73
100%

54
100%

137
100%

69
100%

206
100%

101
100%

72
100%

140
100%

165
100%

89
100%

106
100%

148
100%

134
100%

110
100%

49
100%

107
100%

Q4A. MAINTAINING THE
LIVING WAGE
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

64%
25%
7%
3%
1%

61%
21%
11%
5%
1%

68%
29%
3%

55%
31%
7%
7%

65%
20%
11%
4%

75%
20%
4%
1%
1%

60%
26%
9%
5%

70%
22%
6%
2%
*%

58%
32%
8%
2%

58%
28%
7%
6%
2%

64%
26%
9%
1%
1%

63%
25%
7%
5%

68%
25%
3%
2%
1%

57%
27%
8%
8%

71%
23%
4%
1%
1%

65%
25%
7%
2%
2%

70%
20%
7%
3%
1%

63%
28%
7%
2%

58%
31%
6%
5%

TOTAL IMPORTANT

90%

82%

97%

86%

85%

94%

86%

91%

90%

86%

89%

88%

94%

84%

94%

89%

89%

91%

89%

Q4B. MARRIAGE EQUALITY
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

50%
25%
16%
8%
2%

46%
29%
15%
10%

67%
20%
10%
3%

28%
30%
25%
15%
1%

42%
24%
20%
7%
7%

76%
16%
7%
1%
1%

61%
29%
7%
4%

71%
20%
7%
2%
1%

28%
36%
26%
9%
1%

20%
25%
28%
23%
4%

39%
28%
25%
7%
2%

53%
26%
12%
8%
1%

63%
18%
10%
8%
1%

40%
32%
15%
12%
1%

69%
17%
8%
5%
1%

57%
22%
15%
5%
2%

49%
22%
16%
9%
3%

43%
26%
20%
9%
2%

45%
32%
15%
9%

TOTAL IMPORTANT

75%

75%

87%

59%

66%

91%

89%

91%

65%

45%

66%

80%

80%

72%

86%

79%

72%

69%

77%

Q4C. PROTECTING OUR
WATER
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

86%
12%
2%

88%
10%
2%

91%
7%
1%

76%
20%
3%

87%
9%
4%

94%
5%
1%

91%
8%
2%

93%
6%
1%

77%
20%
3%

84%
11%
4%

79%
19%
2%

88%
10%
2%

94%
4%
2%

85%
12%
3%

94%
4%
1%

85%
11%
2%

87%
12%
1%

87%
9%
3%

85%
12%
3%

1%

1%

1%

1%

1%

1%

2%

TOTAL IMPORTANT

97%

98%

99%

96%

96%

99%

98%

98%

97%

95%

97%

98%

98%

97%

98%

97%

99%

95%

97%

Q4D. CREATING JOBS
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

79%
17%
2%
1%
1%

76%
18%
4%
1%

82%
16%
1%

83%
13%
2%
1%

72%
23%

78%
19%
1%
1%

77%
18%
2%
2%
2%

82%
16%
2%

81%
14%
4%

80%
16%
3%
1%

80%
15%
1%
2%
2%

76%
21%
2%

77%
17%
4%
2%

80%
17%
1%
3%

80%
13%
3%
1%
3%

78%
20%
1%
1%

81%
16%
3%

4%
2%

76%
18%
2%
2%
2%

77%
19%
2%
2%
1%

TOTAL IMPORTANT

96%

95%

94%

94%

97%

95%

98%

95%

96%

94%

96%

93%

98%

97%

95%

1%

1%

2%
97%

96%

1%

*%

1%
95%

96%

1%

2%

Page 11

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 3 - Banner 1
Q4. (Series) Importance of Issues. (E-H)
TURNOUT
ETHNICITY
SEX AND ETHNICITY
AGE AND ETHNICITY
ANGLO/SEX & AGE
PARTY ID/ETHNICITY
============= ============ ======================== ============================== ======================== ========================
DEF
REAL
****HISP**** ***ANGLO*** ****HISP**** ******ANGLO******
****MEN**** ***WOMEN*** *****DEMOCRAT***** IND
TOTAL
VOTER
LOW
HISP ANGLO
MEN WOMEN MEN WOMEN
<45
45+ 18-39 40-59 60+
<50
50+
<50
50+
ANGLO HISP TOTAL GOP
------- ------- ----- ------- ----- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ----- ------- ----- ----- ----Total

400
100%

317
100%

286
100%

116
100%

239
100%

58
100%

58
100%

98
100%

141
100%

18
100%

94
100%

27
100%

78
100%

131
100%

22
100%

73
100%

38
100%

103
100%

139
100%

81
100%

240
100%

127
100%

Q4E. SUPPORTING UNION
RIGHTS
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

34%
33%
18%
10%
5%

34%
34%
16%
10%
5%

35%
34%
16%
11%
5%

38%
31%
18%
9%
4%

33%
34%
19%
10%
4%

41%
25%
20%
10%
4%

34%
37%
16%
7%
5%

35%
28%
19%
14%
3%

31%
39%
18%
8%
5%

48%
34%
12%

48%
33%
9%

32%
30%
18%
14%
5%

33%
24%
21%
17%
4%

26%
50%
17%

9%

27%
42%
23%
7%
1%

41%
42%
17%

5%

37%
30%
19%
10%
4%

7%

32%
35%
18%
11%
4%

41%
36%
11%
6%
5%

37%
36%
18%
8%
1%

41%
34%
14%
7%
3%

22%
33%
25%
15%
5%

TOTAL IMPORTANT

67%

68%

68%

69%

67%

67%

71%

64%

70%

83%

67%

82%

69%

63%

83%

57%

77%

67%

77%

73%

76%

55%

Q4F. EXPANDING GREEN
ENERGY IN SANTA FE
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

56%
27%
11%
4%
3%

58%
26%
10%
3%
3%

59%
26%
9%
3%
3%

55%
28%
13%
1%
2%

55%
26%
11%
5%
3%

54%
34%
11%

48%
30%
10%
9%
3%

61%
23%
11%
3%
3%

54%
24%
17%

52%
32%
12%
4%

55%
22%
11%
6%
5%

65%
35%

43%
28%
14%
11%
4%

60%
30%
11%

5%

55%
30%
12%
1%
2%

70%
26%
4%

2%

57%
23%
15%
2%
3%

61%
21%
11%
3%
4%

66%
25%
3%
2%
4%

57%
29%
12%
1%
1%

63%
27%
6%
2%
3%

44%
28%
17%
8%
3%

TOTAL IMPORTANT

83%

84%

85%

84%

81%

87%

80%

78%

84%

78%

85%

96%

84%

78%

100%

72%

89%

82%

91%

86%

89%

72%

Q4G. OWNING OUR OWN
MUNICIPAL POWER CO
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

23%
29%
20%
13%
16%

23%
27%
21%
14%
15%

24%
27%
20%
14%
15%

25%
28%
19%
11%
16%

23%
29%
20%
13%
15%

20%
23%
30%
13%
14%

30%
33%
8%
10%
19%

21%
29%
16%
23%
12%

24%
30%
22%
6%
18%

20%
25%
24%
11%
19%

26%
29%
19%
10%
17%

28%
49%
4%
5%
14%

24%
23%
26%
16%
11%

21%
30%
19%
12%
18%

28%
30%
15%
17%
9%

19%
30%
17%
22%
13%

17%
43%
25%
6%
10%

27%
25%
21%
7%
20%

24%
29%
14%
13%
20%

28%
28%
17%
10%
18%

25%
29%
16%
12%
19%

17%
28%
26%
16%
12%

TOTAL IMPORTANT

51%

50%

51%

53%

52%

43%

63%

50%

53%

45%

55%

77%

48%

51%

58%

49%

60%

52%

53%

55%

54%

45%

Q4H. REDUCING CRIME
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

77%
17%
4%
1%
1%

76%
18%
4%
*%
1%

76%
17%
5%
*%
1%

85%
12%
1%

83%
15%
2%

87%
9%

67%
23%
8%
2%

78%
18%
3%

75%
20%

88%
10%
1%

65%
27%
7%

72%
22%
4%
1%

64%
25%
8%
3%

65%
32%
3%

83%
13%
3%

5%

1%

1%

75%
18%
5%
1%
1%

89%
10%

1%

75%
18%
5%
1%
1%

71%
19%
10%

2%

73%
20%
5%
1%
*%

1%

81%
15%
3%
*%
1%

71%
22%
5%
1%
2%

TOTAL IMPORTANT

94%

94%

94%

97%

94%

98%

96%

95%

98%

93%

90%

96%

93%

99%

95%

93%

3%
97%

90%

93%

94%

89%

97%

Page 12

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 3 - Banner 2
Q4. (Series) Importance of Issues. (E-H)
PARTY ID & SEX
IDEOLOGY
EDUCATION
COLLEGE
CITY COUNCIL DISTRICT
======================== ============================== ================== ============ =========================
****DEM**** **NOT DEM**
SMWT TOTAL
>COLL COLL POST
TOTAL
MEN WOMEN MEN WOMEN
LIB
LIB LIB
MOD
CON
GRAD GRAD GRAD
MEN WOMEN
#1
#2
#3
#4
------- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ------- ----- ------- ----- ----- ----Total

400
100%

90
100%

151
100%

73
100%

54
100%

137
100%

69
100%

206
100%

101
100%

72
100%

140
100%

165
100%

89
100%

106
100%

148
100%

134
100%

110
100%

49
100%

107
100%

Q4E. SUPPORTING UNION
RIGHTS
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

34%
33%
18%
10%
5%

45%
27%
15%
12%
1%

39%
39%
13%
5%
4%

23%
28%
27%
16%
5%

19%
40%
22%
13%
5%

49%
34%
13%
2%
1%

34%
38%
11%
12%
4%

44%
36%
13%
6%
2%

23%
34%
21%
13%
9%

24%
27%
30%
17%
4%

30%
33%
26%
10%
2%

33%
35%
15%
13%
4%

45%
31%
11%
6%
7%

36%
26%
17%
17%
4%

39%
39%
12%
5%
6%

33%
36%
16%
11%
5%

33%
35%
18%
9%
6%

34%
35%
22%
5%
5%

37%
28%
20%
13%
3%

TOTAL IMPORTANT

67%

72%

78%

51%

60%

83%

72%

79%

58%

50%

62%

68%

76%

62%

77%

68%

68%

68%

65%

Q4F. EXPANDING GREEN
ENERGY IN SANTA FE
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

56%
27%
11%
4%
3%

57%
31%
9%
2%
2%

67%
24%
5%
1%
3%

39%
31%
15%
11%
4%

49%
24%
20%
5%
2%

79%
15%
3%
1%
2%

58%
34%
3%
1%
3%

72%
22%
3%
1%
2%

39%
39%
16%
4%
2%

36%
26%
22%
11%
5%

46%
34%
17%
1%
1%

61%
22%
8%
4%
4%

64%
23%
6%
6%
1%

49%
28%
11%
9%
4%

72%
19%
5%
2%
3%

57%
26%
11%
4%
2%

59%
22%
10%
6%
3%

48%
35%
14%
3%

55%
29%
11%
3%
3%

TOTAL IMPORTANT

83%

87%

91%

71%

73%

94%

93%

94%

78%

63%

80%

84%

87%

76%

90%

83%

81%

83%

84%

Q4G. OWNING OUR OWN
MUNICIPAL POWER CO
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

23%
29%
20%
13%
16%

19%
20%
26%
18%
17%

28%
34%
10%
8%
20%

15%
33%
19%
23%
10%

20%
21%
35%
8%
16%

30%
31%
14%
7%
18%

25%
26%
20%
10%
19%

28%
29%
16%
8%
18%

19%
28%
21%
17%
15%

14%
28%
27%
19%
12%

24%
30%
25%
8%
14%

23%
27%
17%
15%
18%

20%
30%
18%
16%
17%

18%
23%
22%
25%
13%

25%
32%
13%
9%
21%

25%
32%
18%
12%
14%

24%
26%
20%
11%
20%

25%
26%
23%
8%
18%

18%
30%
21%
18%
14%

TOTAL IMPORTANT

51%

40%

62%

48%

42%

61%

51%

58%

47%

42%

54%

50%

50%

40%

56%

56%

50%

51%

48%

Q4H. REDUCING CRIME
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

77%
17%
4%
1%
1%

76%
17%
6%
1%

83%
13%
2%

71%
22%
5%
1%

71%
22%
4%

80%
12%
7%
1%

63%
32%
4%

85%
10%
3%

69%
21%
6%
3%

82%
14%
4%
1%

74%
18%
5%
1%
3%

75%
16%
7%
1%
1%

79%
21%

2%

82%
13%
3%
1%
1%

66%
23%
8%
2%

2%

70%
25%
1%
3%
1%

77%
18%
3%

1%

74%
19%
6%
*%
*%

81%
15%
2%
1%
1%

TOTAL IMPORTANT

94%

93%

95%

93%

95%

95%

95%

95%

89%

95%

92%

91%

100%

96%

1%
96%

4%
93%

93%

92%

91%

Page 13

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 4 - Banner 1
Q4. (Series) Importance of Issues. (I-K)
TURNOUT
ETHNICITY
SEX AND ETHNICITY
AGE AND ETHNICITY
ANGLO/SEX & AGE
PARTY ID/ETHNICITY
============= ============ ======================== ============================== ======================== ========================
DEF
REAL
****HISP**** ***ANGLO*** ****HISP**** ******ANGLO******
****MEN**** ***WOMEN*** *****DEMOCRAT***** IND
TOTAL
VOTER
LOW
HISP ANGLO
MEN WOMEN MEN WOMEN
<45
45+ 18-39 40-59 60+
<50
50+
<50
50+
ANGLO HISP TOTAL GOP
------- ------- ----- ------- ----- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ----- ------- ----- ----- ----Total

400
100%

317
100%

286
100%

116
100%

239
100%

58
100%

58
100%

98
100%

141
100%

18
100%

94
100%

27
100%

78
100%

131
100%

22
100%

73
100%

38
100%

103
100%

139
100%

81
100%

240
100%

127
100%

Q4I. IMPROVING PUBLIC
SCHOOLS
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

84%
11%
2%
2%
1%

84%
12%
2%
2%
1%

84%
11%
2%
2%
1%

81%
14%
2%
1%
2%

86%
11%
1%
2%

80%
13%
3%
2%
2%

82%
15%
2%

84%
9%
3%
4%

88%
12%

76%
19%

96%
4%

83%
14%

96%
4%

80%
11%
4%
5%

84%
16%

89%
10%

3%

85%
10%
2%
2%

1%

88%
8%
1%
3%

5%

82%
13%
3%
1%
1%

76%
18%
3%
1%
1%

84%
11%
2%
2%
*%

85%
12%
2%
1%
1%

TOTAL IMPORTANT

96%

95%

95%

95%

97%

93%

97%

93%

99%

95%

95%

100%

97%

96%

100%

90%

100%

99%

96%

94%

96%

97%

Q4J. AFFORDABLE HOUSING
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

58%
33%
5%
3%
2%

59%
31%
5%
3%
2%

58%
32%
4%
3%
2%

64%
31%
2%
3%
1%

53%
37%
7%
2%
1%

64%
31%
2%
3%

63%
31%
2%
2%
1%

47%
41%
8%
3%
1%

58%
34%
6%
1%
1%

49%
46%

67%
27%
2%
3%

70%
25%
4%

50%
41%
5%
4%

51%
38%
8%
1%
2%

68%
28%
4%

40%
46%
9%
4%
1%

58%
37%
6%

58%
34%
6%
1%
1%

63%
31%
3%
2%
1%

65%
31%
3%
1%

65%
30%
3%
2%
*%

43%
40%
9%
5%
3%

TOTAL IMPORTANT

91%

90%

91%

95%

90%

95%

95%

88%

92%

95%

94%

96%

91%

89%

96%

85%

94%

92%

94%

96%

95%

83%

Q4K. SUPPORTING/GROWING
THE MOVIE INDUSTRY
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

30%
38%
17%
12%
4%

31%
38%
16%
11%
4%

31%
38%
15%
12%
4%

30%
43%
12%
13%
2%

29%
37%
19%
12%
3%

31%
42%
13%
14%

28%
45%
12%
11%
4%

27%
36%
17%
16%
4%

31%
38%
20%
9%
2%

32%
46%
9%
12%

31%
43%
13%
12%
1%

38%
39%
16%

33%
38%
22%
7%

26%
35%
18%
18%
4%

41%
41%
19%

24%
32%
17%
22%
5%

23%
42%
30%
6%

33%
37%
16%
13%
1%

31%
33%
21%
11%
3%

34%
42%
12%
11%
1%

34%
36%
17%
10%
3%

26%
42%
18%
12%
2%

TOTAL IMPORTANT

68%

69%

69%

73%

67%

73%

73%

63%

69%

78%

73%

76%

71%

61%

81%

56%

64%

70%

65%

76%

70%

67%

1%

1%

5%

8%

Page 14

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 4 - Banner 2
Q4. (Series) Importance of Issues. (I-K)
PARTY ID & SEX
IDEOLOGY
EDUCATION
COLLEGE
CITY COUNCIL DISTRICT
======================== ============================== ================== ============ =========================
****DEM**** **NOT DEM**
SMWT TOTAL
>COLL COLL POST
TOTAL
MEN WOMEN MEN WOMEN
LIB
LIB LIB
MOD
CON
GRAD GRAD GRAD
MEN WOMEN
#1
#2
#3
#4
------- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ------- ----- ------- ----- ----- ----Total

400
100%

90
100%

151
100%

73
100%

54
100%

137
100%

69
100%

206
100%

101
100%

72
100%

140
100%

165
100%

89
100%

106
100%

148
100%

134
100%

110
100%

49
100%

107
100%

Q4I. IMPROVING PUBLIC
SCHOOLS
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

84%
11%
2%
2%
1%

76%
15%
4%
4%
1%

89%
9%
1%
1%

89%
8%
3%

79%
18%

92%
6%

84%
13%
1%
1%
1%

80%
17%
1%
1%

88%
6%
3%
2%
1%

85%
12%

82%
10%
5%
3%
1%

91%
7%

84%
13%

1%
1%

1%
1%

83%
11%
2%
3%
1%

93%
4%
3%

2%

87%
10%
1%
2%

79%
17%
3%

2%
2%

75%
18%
4%
3%

81%
13%
3%
2%
1%

TOTAL IMPORTANT

96%

90%

99%

97%

97%

98%

93%

96%

97%

96%

97%

94%

98%

91%

98%

98%

95%

97%

94%

Q4J. AFFORDABLE HOUSING
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

58%
33%
5%
3%
2%

63%
32%
2%
3%

67%
28%
3%
1%
1%

43%
42%
10%
4%
1%

43%
39%
7%
6%
5%

66%
29%
2%
2%
1%

64%
29%
5%
1%

65%
29%
3%
2%
1%

55%
34%
6%
3%
2%

45%
42%
8%
3%
2%

54%
37%
7%
1%
1%

60%
31%
4%
5%
1%

59%
33%
5%
1%
2%

53%
36%
5%
5%
1%

64%
28%
3%
3%
2%

55%
36%
5%
2%
3%

58%
29%
9%
2%
2%

68%
29%

55%
36%
3%
5%
1%

TOTAL IMPORTANT

91%

95%

95%

84%

81%

94%

94%

94%

89%

87%

91%

90%

92%

89%

92%

91%

88%

97%

91%

Q4K. SUPPORTING/GROWING
THE MOVIE INDUSTRY
Very Important
Somewhat Important
Not Too Important
Not Important at All
(Don't Know)

30%
38%
17%
12%
4%

34%
31%
19%
12%
3%

34%
38%
16%
9%
2%

23%
43%
14%
20%
1%

30%
41%
24%
2%
4%

37%
34%
18%
8%
3%

37%
39%
10%
11%
3%

37%
35%
16%
9%
3%

18%
43%
17%
19%
3%

27%
40%
20%
9%
4%

31%
34%
19%
13%
4%

32%
37%
15%
14%
2%

24%
48%
18%
7%
3%

23%
41%
13%
20%
3%

33%
40%
18%
6%
3%

34%
31%
18%
12%
5%

29%
38%
17%
11%
5%

19%
52%
16%
12%

29%
41%
16%
13%
1%

TOTAL IMPORTANT

68%

66%

72%

65%

70%

71%

76%

73%

61%

67%

65%

68%

72%

65%

73%

65%

67%

72%

71%

1%

2%

3%

Page 15

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 5 - Banner 1
Q5. (Series) Impact of Endorsements on Candidates. (A-C)

TURNOUT
ETHNICITY
SEX AND ETHNICITY
AGE AND ETHNICITY
ANGLO/SEX & AGE
PARTY ID/ETHNICITY
============= ============ ======================== ============================== ======================== ========================
DEF
REAL
****HISP**** ***ANGLO*** ****HISP**** ******ANGLO******
****MEN**** ***WOMEN*** *****DEMOCRAT***** IND
TOTAL
VOTER
LOW
HISP ANGLO
MEN WOMEN MEN WOMEN
<45
45+ 18-39 40-59 60+
<50
50+
<50
50+
ANGLO HISP TOTAL GOP
------- ------- ----- ------- ----- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ----- ------- ----- ----- ----Total

400
100%

317
100%

286
100%

116
100%

239
100%

58
100%

58
100%

98
100%

141
100%

18
100%

94
100%

27
100%

78
100%

131
100%

22
100%

73
100%

38
100%

103
100%

139
100%

81
100%

240
100%

127
100%

Q5A. LABOR UNIONS
Much More Likely
Smwt More Likely
Smwt Less Likely
Much Less Likely
No Difference
(Don't Know)

18%
33%
7%
12%
25%
5%

20%
31%
7%
11%
26%
5%

20%
31%
8%
12%
25%
5%

18%
34%
10%
13%
19%
5%

19%
34%
7%
11%
26%
3%

18%
30%
14%
13%
23%
2%

19%
37%
7%
13%
16%
8%

24%
33%
9%
7%
27%

15%
34%
5%
14%
25%
6%

11%
24%
25%

21%
42%
3%

20%
20%

21%
36%
7%
16%
19%
1%

29%
4%

19%
38%
8%
8%
26%
1%

19%
29%
7%
15%
26%
5%

30%
38%
4%
6%
23%

24%
30%
11%
8%
28%

8%
45%
7%
3%
32%
6%

18%
30%
5%
18%
23%
6%

23%
39%
4%
7%
22%
5%

19%
37%
6%
12%
21%
5%

22%
37%
5%
9%
22%
5%

10%
27%
12%
14%
35%
3%

TOTAL MORE LIKELY
TOTAL LESS LIKELY

51%
19%

51%
18%

51%
20%

52%
23%

53%
18%

48%
27%

56%
20%

57%
16%

49%
19%

34%
25%

57%
23%

64%
3%

57%
16%

48%
22%

68%
9%

54%
18%

53%
9%

49%
22%

62%
11%

56%
18%

59%
14%

37%
25%

Q5B. MAYOR COSS
Much More Likely
Smwt More Likely
Smwt Less Likely
Much Less Likely
No Difference
(Don't Know)

23%
35%
5%
11%
20%
5%

24%
35%
6%
11%
18%
6%

23%
35%
7%
12%
19%
5%

20%
35%
8%
14%
15%
8%

24%
39%
5%
10%
19%
3%

16%
40%
10%
16%
14%
4%

25%
30%
5%
12%
15%
12%

21%
43%
3%
10%
21%
2%

26%
36%
6%
10%
17%
4%

30%
29%
5%
9%
8%
19%

18%
38%
8%
15%
17%
4%

8%
38%
5%
4%
41%
5%

29%
46%
7%
6%
12%
1%

24%
35%
4%
14%
18%
4%

19%
63%
5%
7%
5%

22%
36%
3%
13%
24%
1%

20%
40%
3%
6%
27%
3%

28%
35%
8%
12%
14%
4%

29%
34%
5%
9%
18%
4%

19%
34%
8%
12%
19%
8%

26%
33%
6%
11%
19%
6%

18%
39%
5%
13%
23%
3%

TOTAL MORE LIKELY
TOTAL LESS LIKELY

58%
16%

59%
17%

57%
19%

55%
22%

63%
15%

56%
26%

55%
18%

64%
13%

62%
17%

59%
14%

56%
23%

46%
8%

75%
12%

59%
19%

82%
5%

59%
16%

61%
9%

62%
20%

63%
14%

53%
20%

59%
16%

56%
18%

Q5C. SF NEW MEXICAN/
REPORTER
Much More Likely
Smwt More Likely
Smwt Less Likely
Much Less Likely
No Difference
(Don't Know)

16%
29%
8%
10%
36%
1%

17%
28%
7%
9%
37%
2%

16%
30%
7%
10%
35%
2%

19%
27%
10%
8%
34%
2%

16%
31%
7%
10%
36%
*%

17%
30%
12%
5%
36%

20%
24%
9%
12%
32%
4%

14%
33%
9%
7%
37%
1%

17%
29%
6%
12%
35%

36%
14%
9%
11%
30%

16%
28%
11%
8%
37%

8%
35%
8%
4%
45%

15%
35%
7%
11%
33%

18%
28%
6%
11%
35%
1%

4%
32%
13%
6%
45%

17%
34%
6%
8%
33%
1%

13%
32%
3%
8%
43%

18%
28%
7%
14%
33%

20%
30%
3%
12%
35%
1%

22%
29%
8%
6%
34%
1%

20%
30%
6%
10%
34%
1%

13%
28%
8%
12%
38%
1%

TOTAL MORE LIKELY
TOTAL LESS LIKELY

45%
18%

45%
17%

46%
17%

45%
19%

47%
17%

47%
17%

44%
20%

46%
16%

47%
18%

51%
19%

44%
19%

43%
12%

50%
17%

46%
18%

36%
19%

51%
14%

46%
11%

47%
21%

49%
15%

51%
14%

50%
15%

41%
20%

Page 16

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 5 - Banner 2
Q5. (Series) Impact of Endorsements on Candidates. (A-C)

PARTY ID & SEX
IDEOLOGY
EDUCATION
COLLEGE
CITY COUNCIL DISTRICT
======================== ============================== ================== ============ =========================
****DEM**** **NOT DEM**
SMWT TOTAL
>COLL COLL POST
TOTAL
MEN WOMEN MEN WOMEN
LIB
LIB LIB
MOD
CON
GRAD GRAD GRAD
MEN WOMEN
#1
#2
#3
#4
------- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ------- ----- ------- ----- ----- ----Total

400
100%

90
100%

151
100%

73
100%

54
100%

137
100%

69
100%

206
100%

101
100%

72
100%

140
100%

165
100%

89
100%

106
100%

148
100%

134
100%

110
100%

49
100%

107
100%

Q5A. LABOR UNIONS
Much More Likely
Smwt More Likely
Smwt Less Likely
Much Less Likely
No Difference
(Don't Know)

18%
33%
7%
12%
25%
5%

30%
36%
5%
6%
20%
2%

18%
38%
5%
11%
23%
6%

10%
27%
15%
13%
35%

11%
26%
7%
15%
34%
7%

31%
32%
5%
6%
19%
7%

14%
39%
7%
10%
30%

26%
34%
6%
7%
23%
4%

9%
35%
11%
17%
27%
2%

10%
33%
9%
18%
26%
5%

18%
34%
6%
13%
23%
5%

17%
30%
9%
12%
27%
5%

20%
38%
7%
9%
26%
1%

19%
25%
12%
11%
32%

17%
38%
5%
11%
22%
6%

17%
34%
8%
11%
25%
6%

18%
34%
5%
11%
28%
5%

21%
34%
7%
9%
26%
3%

19%
30%
9%
15%
23%
4%

TOTAL MORE LIKELY
TOTAL LESS LIKELY

51%
19%

66%
12%

55%
16%

37%
28%

37%
22%

64%
11%

53%
17%

60%
13%

44%
27%

42%
27%

52%
19%

48%
21%

57%
16%

45%
23%

55%
16%

51%
19%

51%
17%

55%
16%

50%
24%

Q5B. MAYOR COSS
Much More Likely
Smwt More Likely
Smwt Less Likely
Much Less Likely
No Difference
(Don't Know)

23%
35%
5%
11%
20%
5%

24%
36%
5%
10%
19%
5%

26%
32%
6%
11%
19%
7%

12%
43%
6%
15%
21%
3%

26%
32%
4%
9%
25%
4%

32%
31%
6%
7%
17%
6%

20%
44%
5%
7%
20%
3%

28%
36%
6%
7%
18%
5%

15%
41%
5%
15%
19%
5%

19%
34%
6%
17%
19%
6%

22%
39%
4%
11%
18%
6%

23%
29%
7%
16%
20%
6%

23%
45%
4%
3%
22%
2%

19%
36%
4%
15%
23%
2%

25%
33%
7%
9%
19%
7%

24%
35%
6%
9%
19%
7%

20%
37%
5%
11%
23%
4%

30%
29%
2%
20%
17%
2%

22%
37%
6%
10%
18%
7%

TOTAL MORE LIKELY
TOTAL LESS LIKELY

58%
16%

60%
16%

58%
17%

55%
21%

58%
13%

64%
13%

65%
12%

64%
13%

56%
20%

53%
23%

62%
15%

51%
23%

68%
8%

55%
19%

58%
16%

59%
15%

56%
16%

59%
22%

59%
16%

Q5C. SF NEW MEXICAN/
REPORTER
Much More Likely
Smwt More Likely
Smwt Less Likely
Much Less Likely
No Difference
(Don't Know)

16%
29%
8%
10%
36%
1%

18%
35%
6%
5%
33%
2%

20%
27%
5%
12%
35%
1%

13%
28%
8%
8%
43%

12%
28%
9%
17%
31%
2%

17%
30%
11%
12%
30%
1%

21%
31%
4%
6%
36%
1%

18%
30%
9%
10%
32%
1%

14%
26%
9%
8%
41%
2%

15%
30%
5%
12%
37%

20%
25%
8%
10%
36%
1%

16%
34%
6%
12%
31%
1%

12%
27%
11%
6%
45%

10%
34%
9%
9%
37%
1%

18%
29%
6%
11%
35%
1%

15%
28%
7%
10%
38%
2%

15%
32%
9%
9%
33%
2%

23%
24%
7%
11%
35%

17%
28%
8%
10%
36%
1%

TOTAL MORE LIKELY
TOTAL LESS LIKELY

45%
18%

54%
11%

47%
17%

41%
16%

41%
26%

46%
23%

52%
10%

48%
18%

40%
17%

45%
18%

45%
18%

50%
18%

39%
16%

45%
18%

47%
17%

43%
17%

47%
18%

47%
18%

45%
18%

Page 17

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 6 - Banner 1
Q5. (Series) Impact of Endorsements on Candidates. (D-F)

TURNOUT
ETHNICITY
SEX AND ETHNICITY
AGE AND ETHNICITY
ANGLO/SEX & AGE
PARTY ID/ETHNICITY
============= ============ ======================== ============================== ======================== ========================
DEF
REAL
****HISP**** ***ANGLO*** ****HISP**** ******ANGLO******
****MEN**** ***WOMEN*** *****DEMOCRAT***** IND
TOTAL
VOTER
LOW
HISP ANGLO
MEN WOMEN MEN WOMEN
<45
45+ 18-39 40-59 60+
<50
50+
<50
50+
ANGLO HISP TOTAL GOP
------- ------- ----- ------- ----- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ----- ------- ----- ----- ----Total

400
100%

317
100%

286
100%

116
100%

239
100%

58
100%

58
100%

98
100%

141
100%

18
100%

94
100%

27
100%

78
100%

131
100%

22
100%

73
100%

38
100%

103
100%

139
100%

81
100%

240
100%

127
100%

Q5D. ENVIRONMENTAL
GROUPS/SIERRA CLUB
Much More Likely
Smwt More Likely
Smwt Less Likely
Much Less Likely
No Difference
(Don't Know)

28%
40%
5%
6%
18%
2%

29%
40%
4%
5%
20%
2%

29%
39%
5%
5%
19%
2%

22%
47%
6%
8%
15%
2%

32%
37%
5%
5%
19%
2%

15%
52%
4%
8%
18%
3%

29%
43%
8%
9%
12%

27%
32%
10%
8%
22%
1%

35%
40%
2%
3%
17%
2%

25%
48%

21%
46%
7%
10%
13%
2%

33%
38%

33%
39%
6%
2%
20%

32%
35%
6%
8%
17%
2%

34%
28%
4%
6%
28%

26%
32%
12%
9%
20%
1%

34%
45%
3%
16%
3%

36%
39%
2%
4%
17%
2%

43%
35%
4%
1%
15%
1%

27%
45%
4%
7%
15%
2%

37%
39%
4%
3%
15%
2%

14%
40%
6%
11%
27%
1%

TOTAL MORE LIKELY
TOTAL LESS LIKELY

68%
11%

69%
10%

68%
10%

69%
14%

69%
11%

67%
11%

72%
17%

60%
17%

75%
6%

73%

67%
17%

71%

72%
8%

67%
14%

62%
10%

58%
21%

78%
3%

75%
6%

78%
6%

72%
11%

76%
7%

55%
17%

Q5E. DEVELOPERS
Much More Likely
Smwt More Likely
Smwt Less Likely
Much Less Likely
No Difference
(Don't Know)

7%
21%
16%
25%
26%
4%

7%
21%
17%
25%
27%
4%

7%
20%
17%
25%
27%
4%

8%
24%
22%
17%
25%
4%

7%
21%
15%
28%
27%
2%

10%
20%
26%
16%
24%
4%

5%
29%
18%
18%
25%
5%

7%
21%
17%
23%
29%
4%

7%
21%
13%
31%
25%
2%

4%
22%
20%
14%
30%
11%

9%
24%
23%
17%
24%
3%

23%
17%
31%
29%

8%
28%
13%
25%
26%

8%
16%
16%
30%
27%
4%

6%
33%
5%
30%
26%

7%
16%
21%
22%
31%
4%

5%
19%
9%
38%
29%

8%
21%
15%
29%
24%
2%

8%
16%
14%
38%
22%
2%

8%
26%
20%
13%
28%
6%

7%
18%
16%
31%
24%
4%

8%
26%
15%
17%
31%
3%

TOTAL MORE LIKELY
TOTAL LESS LIKELY

28%
42%

28%
41%

27%
42%

32%
39%

28%
43%

30%
42%

34%
37%

28%
40%

28%
45%

26%
33%

33%
40%

23%
48%

36%
38%

24%
45%

39%
35%

23%
42%

24%
47%

29%
44%

23%
52%

33%
33%

25%
46%

34%
33%

Q5F. CHAMBER OF COMMERCE
Much More Likely
Smwt More Likely
Smwt Less Likely
Much Less Likely
No Difference
(Don't Know)

9%
27%
13%
16%
29%
5%

9%
28%
13%
16%
28%
6%

10%
27%
13%
16%
28%
5%

14%
30%
11%
8%
30%
6%

7%
28%
14%
19%
27%
4%

14%
37%
9%
8%
28%
4%

13%
23%
14%
9%
32%
8%

5%
27%
14%
23%
27%
4%

9%
28%
14%
17%
27%
4%

13%
27%
11%
14%
25%
11%

14%
31%
12%
6%
33%
3%

9%
27%
20%
15%
26%
4%

11%
36%
10%
15%
25%
4%

4%
23%
14%
24%
30%
5%

5%
29%
15%
24%
21%
6%

5%
26%
11%
23%
30%
4%

15%
32%
11%
12%
27%
3%

6%
27%
15%
19%
27%
5%

5%
24%
16%
22%
25%
8%

14%
26%
10%
8%
35%
7%

8%
24%
14%
18%
28%
7%

13%
37%
9%
11%
30%
1%

TOTAL MORE LIKELY
TOTAL LESS LIKELY

36%
29%

37%
29%

37%
30%

44%
20%

35%
33%

51%
16%

36%
23%

32%
36%

37%
31%

40%
24%

46%
18%

36%
35%

47%
25%

28%
38%

34%
39%

31%
34%

47%
23%

33%
34%

29%
38%

41%
18%

32%
33%

49%
20%

27%

26%
4%

Page 18

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 6 - Banner 2
Q5. (Series) Impact of Endorsements on Candidates. (D-F)
PARTY ID & SEX
IDEOLOGY
EDUCATION
COLLEGE
CITY COUNCIL DISTRICT
======================== ============================== ================== ============ =========================
****DEM**** **NOT DEM**
SMWT TOTAL
>COLL COLL POST
TOTAL
MEN WOMEN MEN WOMEN
LIB
LIB LIB
MOD
CON
GRAD GRAD GRAD
MEN WOMEN
#1
#2
#3
#4
------- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ------- ----- ------- ----- ----- ----Total

400
100%

90
100%

151
100%

73
100%

54
100%

137
100%

69
100%

206
100%

101
100%

72
100%

140
100%

165
100%

89
100%

106
100%

148
100%

134
100%

110
100%

49
100%

107
100%

Q5D. ENVIRONMENTAL
GROUPS/SIERRA CLUB
Much More Likely
Smwt More Likely
Smwt Less Likely
Much Less Likely
No Difference
(Don't Know)

28%
40%
5%
6%
18%
2%

32%
41%
5%
3%
17%
3%

40%
38%
4%
3%
14%
1%

13%
38%
9%
11%
27%
1%

16%
43%
2%
11%
26%
2%

46%
36%
3%
14%
1%

25%
49%
3%
6%
16%
1%

39%
40%
3%
2%
15%
1%

19%
44%
7%
8%
19%
2%

14%
40%
6%
14%
23%
4%

20%
43%
5%
8%
19%
5%

32%
37%
7%
7%
17%

32%
43%
2%
2%
19%
1%

25%
36%
8%
7%
22%
1%

37%
42%
3%
3%
15%

30%
40%
4%
6%
16%
3%

26%
38%
4%
6%
22%
3%

24%
44%
2%
9%
19%
2%

28%
41%
8%
4%
17%
1%

TOTAL MORE LIKELY
TOTAL LESS LIKELY

68%
11%

73%
7%

78%
7%

51%
21%

59%
13%

82%
3%

74%
9%

79%
5%

64%
15%

54%
20%

63%
13%

69%
13%

75%
4%

61%
16%

79%
6%

71%
10%

64%
10%

68%
11%

70%
12%

Q5E. DEVELOPERS
Much More Likely
Smwt More Likely
Smwt Less Likely
Much Less Likely
No Difference
(Don't Know)

7%
21%
16%
25%
26%
4%

9%
17%
17%
27%
25%
5%

6%
20%
15%
33%
24%
3%

7%
23%
17%
14%
34%
5%

9%
29%
13%
21%
27%

8%
16%
14%
38%
22%
3%

9%
27%
16%
23%
23%
2%

8%
20%
14%
33%
22%
2%

4%
21%
19%
21%
32%
3%

8%
28%
17%
13%
26%
7%

10%
22%
9%
23%
31%
5%

5%
23%
20%
25%
24%
3%

5%
20%
21%
32%
20%
2%

4%
22%
22%
24%
24%
4%

6%
22%
19%
29%
22%
2%

7%
18%
15%
27%
27%
6%

6%
24%
15%
26%
26%
3%

7%
30%
11%
17%
30%
5%

7%
19%
20%
27%
24%
2%

TOTAL MORE LIKELY
TOTAL LESS LIKELY

28%
42%

25%
44%

26%
47%

30%
31%

38%
34%

24%
51%

36%
39%

28%
47%

26%
40%

36%
31%

32%
32%

28%
45%

25%
53%

26%
47%

28%
48%

25%
42%

30%
41%

37%
29%

26%
48%

Q5F. CHAMBER OF COMMERCE
Much More Likely
Smwt More Likely
Smwt Less Likely
Much Less Likely
No Difference
(Don't Know)

9%
27%
13%
16%
29%
5%

7%
22%
12%
22%
29%
8%

9%
25%
16%
16%
27%
6%

12%
38%
9%
12%
29%

13%
35%
9%
9%
32%
2%

7%
20%
17%
26%
22%
8%

10%
27%
15%
9%
33%
4%

8%
23%
16%
21%
26%
6%

10%
26%
10%
15%
36%
3%

14%
46%
7%
5%
23%
3%

13%
29%
10%
13%
29%
6%

8%
29%
11%
18%
28%
5%

6%
22%
23%
17%
29%
4%

5%
29%
12%
20%
29%
4%

9%
24%
17%
16%
29%
5%

6%
29%
16%
15%
28%
5%

10%
26%
11%
16%
31%
7%

14%
26%
13%
15%
29%
3%

11%
25%
12%
18%
28%
5%

TOTAL MORE LIKELY
TOTAL LESS LIKELY

36%
29%

29%
33%

34%
32%

50%
21%

48%
19%

27%
43%

38%
25%

31%
37%

36%
25%

61%
13%

42%
23%

37%
30%

28%
39%

34%
32%

33%
33%

35%
31%

36%
26%

40%
28%

36%
31%

Page 19

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 7 - Banner 1
Q6. (Series) Support for Hypothetical Mayor Candidates. (A-B)

TURNOUT
ETHNICITY
SEX AND ETHNICITY
AGE AND ETHNICITY
ANGLO/SEX & AGE
PARTY ID/ETHNICITY
============= ============ ======================== ============================== ======================== ========================
DEF
REAL
****HISP**** ***ANGLO*** ****HISP**** ******ANGLO******
****MEN**** ***WOMEN*** *****DEMOCRAT***** IND
TOTAL
VOTER
LOW
HISP ANGLO
MEN WOMEN MEN WOMEN
<45
45+ 18-39 40-59 60+
<50
50+
<50
50+
ANGLO HISP TOTAL GOP
------- ------- ----- ------- ----- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ----- ------- ----- ----- ----Total

400
100%

317
100%

286
100%

116
100%

239
100%

58
100%

58
100%

98
100%

141
100%

18
100%

94
100%

27
100%

78
100%

131
100%

22
100%

73
100%

38
100%

103
100%

139
100%

81
100%

240
100%

127
100%

Q6A. PUBLIC FINANCING
CANDIDATE
Much More Likely
Smwt More Likely
Smwt Less Likely
Much Less Likely
No Difference
(Don't Know)

28%
32%
9%
9%
17%
5%

32%
31%
7%
9%
16%
6%

32%
30%
8%
9%
17%
5%

23%
32%
10%
15%
17%
4%

32%
33%
8%
7%
15%
5%

24%
30%
11%
10%
21%
4%

23%
33%
8%
21%
12%
3%

30%
36%
8%
7%
14%
4%

33%
30%
8%
7%
16%
6%

43%
17%
11%
4%
14%
12%

21%
35%
9%
18%
16%
2%

32%
30%
4%
9%
9%
16%

29%
32%
11%
1%
21%
6%

34%
33%
7%
10%
14%
2%

35%
20%
4%
5%
26%
9%

30%
38%
10%
8%
11%
3%

31%
34%
12%
3%
10%
11%

34%
29%
7%
8%
19%
4%

37%
29%
8%
5%
16%
5%

25%
29%
8%
17%
16%
5%

33%
28%
9%
9%
16%
5%

23%
37%
8%
9%
18%
5%

TOTAL MORE LIKELY
TOTAL LESS LIKELY

60%
18%

62%
16%

62%
17%

55%
25%

64%
15%

54%
21%

56%
28%

66%
15%

63%
15%

60%
15%

55%
27%

62%
13%

61%
12%

67%
17%

55%
9%

69%
17%

65%
15%

63%
15%

66%
13%

54%
25%

62%
18%

60%
17%

Q6B. CANDIDATE WHO
IS OPENLY GAY/LESBIAN
Much More Likely
Smwt More Likely
Smwt Less Likely
Much Less Likely
No Difference
(Don't Know)

6%
7%
6%
9%
65%
7%

6%
6%
6%
9%
66%
7%

6%
6%
6%
9%
67%
6%

5%
6%
9%
13%
61%
6%

7%
7%
4%
7%
67%
8%

4%
7%
10%
13%
58%
8%

6%
6%
9%
13%
63%
3%

5%
6%
5%
7%
70%
7%

8%
7%
4%
7%
65%
8%

9%
8%
4%

12%
9%

5%
6%
3%
4%
73%
9%

7%
5%
6%
10%
64%
7%

10%
4%

65%
14%

4%
6%
11%
14%
60%
4%

4%
4%
7%
9%
68%
8%

8%
9%
3%
5%
69%
6%

8%
7%
4%
8%
65%
9%

8%
6%
3%
6%
71%
5%

5%
6%
8%
14%
60%
6%

7%
6%
5%
9%
68%
5%

5%
9%
6%
10%
62%
8%

TOTAL MORE LIKELY
TOTAL LESS LIKELY

13%
14%

12%
15%

12%
15%

11%
22%

14%
11%

11%
23%

12%
21%

11%
11%

15%
11%

17%
4%

11%
25%

12%
6%

12%
16%

13%

8%
15%

18%
8%

15%
12%

14%
10%

11%
23%

13%
14%

14%
16%

75%
4%
21%

83%
4%

Page 20

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 7 - Banner 2
Q6. (Series) Support for Hypothetical Mayor Candidates. (A-B)
PARTY ID & SEX
IDEOLOGY
EDUCATION
COLLEGE
CITY COUNCIL DISTRICT
======================== ============================== ================== ============ =========================
****DEM**** **NOT DEM**
SMWT TOTAL
>COLL COLL POST
TOTAL
MEN WOMEN MEN WOMEN
LIB
LIB LIB
MOD
CON
GRAD GRAD GRAD
MEN WOMEN
#1
#2
#3
#4
------- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ------- ----- ------- ----- ----- ----Total

400
100%

90
100%

151
100%

73
100%

54
100%

137
100%

69
100%

206
100%

101
100%

72
100%

140
100%

165
100%

89
100%

106
100%

148
100%

134
100%

110
100%

49
100%

107
100%

Q6A. PUBLIC FINANCING
CANDIDATE
Much More Likely
Smwt More Likely
Smwt Less Likely
Much Less Likely
No Difference
(Don't Know)

28%
32%
9%
9%
17%
5%

35%
31%
4%
9%
16%
4%

32%
26%
12%
10%
15%
5%

22%
39%
14%
6%
16%
3%

23%
35%
13%
21%
8%

38%
29%
7%
3%
16%
6%

28%
30%
9%
10%
18%
5%

35%
29%
8%
5%
17%
6%

27%
38%
8%
10%
12%
4%

12%
31%
12%
19%
23%
3%

23%
35%
8%
15%
17%
3%

30%
28%
12%
8%
17%
6%

36%
37%
4%
1%
18%
4%

31%
36%
7%
5%
17%
4%

32%
27%
11%
6%
17%
7%

27%
36%
9%
6%
17%
4%

28%
31%
10%
6%
16%
8%

25%
30%
7%
13%
22%
4%

32%
29%
6%
14%
15%
4%

TOTAL MORE LIKELY
TOTAL LESS LIKELY

60%
18%

67%
13%

59%
21%

61%
20%

58%
13%

68%
10%

58%
20%

64%
13%

66%
18%

43%
31%

57%
23%

57%
20%

72%
6%

67%
12%

60%
17%

63%
16%

59%
16%

55%
20%

61%
20%

Q6B. CANDIDATE WHO
IS OPENLY GAY/LESBIAN
Much More Likely
Smwt More Likely
Smwt Less Likely
Much Less Likely
No Difference
(Don't Know)

6%
7%
6%
9%
65%
7%

6%
4%
5%
11%
68%
6%

7%
8%
5%
8%
68%
5%

6%
7%
9%
6%
62%
10%

4%
11%
2%
15%
63%
5%

11%
6%
5%
4%
72%
4%

6%
9%
6%
9%
62%
7%

9%
7%
5%
5%
68%
5%

3%
7%
3%
10%
72%
5%

3%
7%
7%
17%
50%
16%

6%
6%
5%
12%
63%
8%

6%
8%
8%
9%
64%
5%

8%
7%
2%
4%
71%
8%

6%
3%
8%
7%
69%
6%

7%
11%
4%
7%
65%
6%

9%
7%
6%
10%
62%
6%

9%
5%
4%
10%
60%
12%

5%
6%
10%
9%
57%
12%

1%
8%
5%
6%
78%
2%

TOTAL MORE LIKELY
TOTAL LESS LIKELY

13%
14%

10%
16%

15%
12%

13%
15%

15%
17%

16%
8%

15%
16%

16%
11%

10%
13%

9%
25%

12%
17%

14%
16%

15%
6%

9%
15%

18%
11%

16%
16%

14%
14%

12%
20%

9%
11%

Page 21

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 8 - Banner 1
Q7. How to Deal with State Funding Shortfall. Q8. Support for Full-Time Mayor.
TURNOUT
ETHNICITY
SEX AND ETHNICITY
AGE AND ETHNICITY
ANGLO/SEX & AGE
PARTY ID/ETHNICITY
============= ============ ======================== ============================== ======================== ========================
DEF
REAL
****HISP**** ***ANGLO*** ****HISP**** ******ANGLO******
****MEN**** ***WOMEN*** *****DEMOCRAT***** IND
TOTAL
VOTER
LOW
HISP ANGLO
MEN WOMEN MEN WOMEN
<45
45+ 18-39 40-59 60+
<50
50+
<50
50+
ANGLO HISP TOTAL GOP
------- ------- ----- ------- ----- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ----- ------- ----- ----- ----Total
Q7. PREFERENCE TO MAKE
UP FOR STATE SHORTFALL
Raise Taxes – Strong
Raise Taxes – Somewhat
Cut Services – Somewhat
Cut Services – Strong
(Don’t Know)
22%

400
100%

317
100%

286
100%

116
100%

239
100%

58
100%

58
100%

98
100%

141
100%

18
100%

94
100%

27
100%

26%
28%
17%
10%
18%

28%
27%
18%
10%
18%

29%
27%
17%
11%
16%

23%
30%
25%
9%
13%

30%
26%
14%
11%
18%

32%
23%
23%
9%
12%

14%
37%
26%
10%
14%

27%
27%
17%
10%
19%

32%
26%
12%
12%
17%

12%
35%
23%
13%
17%

26%
28%
25%
8%
13%

37%
29%
12%

TOTAL RAISE TAXES
TOTAL CUT SERVICES

54%
28%

55%
28%

56%
28%

53%
34%

57%
26%

55%
33%

51%
35%

54%
27%

58%
25%

47%
36%

54%
33%

Q8. FULL TIME MAYOR
Favor – Strong
Favor – Somewhat
Oppose – Somewhat
Oppose – Strong
(Don’t Know)

33%
21%
12%
14%
20%

33%
21%
12%
13%
22%

33%
21%
11%
14%
21%

35%
19%
14%
19%
13%

33%
24%
10%
11%
22%

42%
15%
10%
26%
7%

28%
23%
17%
12%
19%

34%
27%
12%
14%
13%

32%
22%
8%
10%
29%

48%
11%
9%
7%
25%

TOTAL FAVOR
TOTAL OPPOSE

54%
26%

54%
24%

54%
25%

54%
32%

57%
21%

57%
36%

52%
29%

61%
26%

54%
17%

59%
17%

78
100%

131
100%

22
100%

73
100%

38
100%

103
100%

139
100%

81
100%

240
100%

127
100%

23%
28%
14%
15%
21%

34%
24%
14%
12%
16%

19%
33%
23%
4%
21%

30%
23%
14%
12%
20%

29%
28%
16%
15%
12%

33%
25%
11%
11%
19%

40%
27%
8%
10%
15%

28%
28%
20%
12%
11%

35%
28%
12%
10%
15%

15%
26%
25%
13%

67%
12%

51%
29%

58%
26%

53%
27%

54%
26%

57%
31%

58%
23%

67%
17%

56%
33%

63%
22%

40%
38%

33%
21%
14%
22%
10%

39%
23%
19%
3%
16%

23%
32%
8%
3%
34%

37%
19%
9%
18%
17%

28%
34%
24%
4%
9%

35%
24%
9%
17%
14%

35%
33%
10%
22%

31%
18%
7%
13%
31%

43%
22%
4%
10%
22%

35%
21%
13%
19%
12%

38%
21%
8%
14%
19%

22%
24%
19%
15%
20%

54%
36%

62%
22%

56%
11%

56%
27%

63%
28%

60%
26%

68%
10%

49%
20%

64%
14%

55%
33%

59%
22%

45%
34%

21%

Page 22

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 8 - Banner 2
Q7. How to Deal with State Funding Shortfall. Q8. Support for Full-Time Mayor.
PARTY ID & SEX
IDEOLOGY
EDUCATION
COLLEGE
CITY COUNCIL DISTRICT
======================== ============================== ================== ============ =========================
****DEM**** **NOT DEM**
SMWT TOTAL
>COLL COLL POST
TOTAL
MEN WOMEN MEN WOMEN
LIB
LIB LIB
MOD
CON
GRAD GRAD GRAD
MEN WOMEN
#1
#2
#3
#4
------- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ------- ----- ------- ----- ----- ----Total

400
100%

90
100%

151
100%

73
100%

54
100%

137
100%

69
100%

206
100%

101
100%

72
100%

140
100%

165
100%

89
100%

106
100%

148
100%

134
100%

110
100%

49
100%

107
100%

Q7. PREFERENCE TO MAKE
UP FOR STATE SHORTFALL
Raise Taxes – Strong
Raise Taxes – Somewhat
Cut Services – Somewhat
Cut Services – Strong
(Don’t Know)

26%
28%
17%
10%
18%

37%
29%
13%
7%
14%

33%
27%
12%
11%
16%

20%
21%
24%
13%
21%

7%
32%
26%
12%
23%

39%
30%
9%
7%
15%

25%
24%
17%
13%
21%

34%
28%
11%
9%
17%

27%
33%
17%
11%
12%

9%
18%
32%
16%
25%

21%
28%
26%
10%
16%

29%
28%
14%
12%
17%

31%
28%
10%
9%
22%

29%
27%
15%
8%
21%

30%
29%
11%
13%
17%

27%
30%
16%
10%
16%

30%
23%
14%
12%
22%

19%
30%
18%
7%
26%

25%
28%
21%
11%
14%

TOTAL RAISE TAXES
TOTAL CUT SERVICES

54%
28%

66%
20%

60%
23%

42%
37%

39%
38%

69%
15%

49%
30%

63%
20%

60%
28%

27%
48%

49%
36%

56%
26%

59%
19%

56%
23%

59%
24%

57%
27%

53%
25%

49%
25%

53%
32%

Q8. FULL TIME MAYOR
Favor – Strong
Favor – Somewhat
Oppose – Somewhat
Oppose – Strong
(Don’t Know)

33%
21%
12%
14%
20%

48%
24%
6%
15%
7%

32%
19%
9%
13%
26%

23%
21%
18%
23%
14%

20%
27%
20%
4%
29%

41%
18%
6%
10%
26%

29%
24%
13%
13%
21%

37%
20%
8%
11%
24%

34%
28%
13%
13%
12%

19%
17%
19%
24%
21%

29%
22%
18%
17%
13%

35%
25%
7%
11%
21%

36%
15%
8%
14%
27%

40%
23%
9%
15%
14%

32%
21%
7%
10%
30%

28%
23%
14%
13%
21%

43%
19%
8%
12%
19%

29%
27%
10%
10%
25%

30%
19%
13%
18%
19%

TOTAL FAVOR
TOTAL OPPOSE

54%
26%

72%
21%

51%
23%

44%
42%

47%
24%

59%
16%

53%
26%

57%
19%

62%
26%

37%
43%

51%
36%

60%
18%

51%
22%

63%
23%

53%
17%

52%
27%

61%
20%

56%
20%

49%
32%

Page 23

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 9 - Banner 1
Q9. (Series) Persuasiveness of Statements in Favor of/Opposition to Full-Time Mayor. Q10. Full-Time Mayor Revote.
TURNOUT
ETHNICITY
SEX AND ETHNICITY
AGE AND ETHNICITY
ANGLO/SEX & AGE
PARTY ID/ETHNICITY
============= ============ ======================== ============================== ======================== ========================
DEF
REAL
****HISP**** ***ANGLO*** ****HISP**** ******ANGLO******
****MEN**** ***WOMEN*** *****DEMOCRAT***** IND
TOTAL
VOTER
LOW
HISP ANGLO
MEN WOMEN MEN WOMEN
<45
45+ 18-39 40-59 60+
<50
50+
<50
50+
ANGLO HISP TOTAL GOP
------- ------- ----- ------- ----- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ----- ------- ----- ----- ----Total

400
100%

317
100%

286
100%

116
100%

239
100%

58
100%

58
100%

98
100%

141
100%

18
100%

94
100%

27
100%

78
100%

131
100%

22
100%

73
100%

38
100%

103
100%

139
100%

81
100%

240
100%

127
100%

Q9A. CITY MANAGER
NOT ACCOUNTABLE
Very Persuastive
Somewhat Persuasive
Not Too Persuasive
Not Persuasive at All
(Don't Know)

24%
37%
18%
13%
8%

25%
39%
17%
13%
7%

24%
40%
17%
13%
7%

22%
37%
24%
10%
7%

25%
37%
16%
14%
8%

30%
32%
18%
16%
4%

15%
42%
29%
4%
10%

29%
36%
15%
14%
5%

23%
38%
16%
14%
9%

28%
39%
17%
5%
11%

21%
37%
26%
11%
6%

3%
48%
23%
8%
19%

22%
41%
17%
12%
7%

32%
33%
12%
17%
6%

9%
49%
22%
6%
14%

34%
32%
12%
18%
3%

10%
45%
25%
12%
9%

28%
36%
12%
15%
10%

34%
32%
12%
14%
9%

18%
38%
28%
10%
5%

29%
34%
18%
13%
7%

16%
42%
22%
12%
7%

TOTAL PERSUASIVE
TOTAL NOT PERSUASIVE

61%
31%

63%
30%

64%
30%

60%
33%

63%
30%

62%
33%

57%
33%

65%
30%

61%
30%

67%
22%

58%
37%

51%
30%

63%
30%

65%
29%

59%
28%

67%
30%

55%
37%

64%
27%

66%
25%

57%
38%

63%
30%

58%
35%

Q9B. MODERN CITY
NEED FULLTIME MAYOR
Very Persuastive
Somewhat Persuasive
Not Too Persuasive
Not Persuasive at All
(Don't Know)

34%
28%
19%
11%
8%

36%
29%
18%
10%
7%

35%
29%
18%
11%
7%

37%
23%
27%
8%
6%

36%
28%
15%
12%
9%

43%
20%
19%
14%
4%

30%
27%
34%
2%
7%

34%
31%
15%
15%
6%

37%
27%
14%
10%
12%

49%
15%
26%
11%

34%
25%
28%
10%
4%

29%
19%
29%
8%
15%

36%
38%
13%
8%
5%

38%
25%
12%
15%
11%

29%
30%
26%
11%
4%

36%
31%
10%
16%
7%

38%
27%
22%
5%
9%

37%
27%
12%
12%
13%

43%
25%
10%
10%
12%

33%
26%
28%
9%
3%

37%
27%
17%
10%
8%

28%
28%
24%
13%
8%

TOTAL PERSUASIVE
TOTAL NOT PERSUASIVE

62%
30%

64%
28%

63%
29%

60%
34%

64%
27%

63%
33%

57%
36%

64%
30%

64%
24%

64%
26%

59%
37%

48%
37%

73%
21%

62%
27%

59%
37%

67%
26%

65%
27%

63%
24%

68%
20%

60%
37%

64%
27%

56%
37%

Q9C. OPPOSITION ARGUMENT
Very Persuastive
Somewhat Persuasive
Not Too Persuasive
Not Persuasive at All
(Don't Know)

24%
24%
23%
19%
9%

24%
25%
25%
18%
8%

24%
26%
25%
17%
8%

28%
23%
28%
15%
7%

25%
24%
22%
20%
10%

25%
26%
27%
17%
4%

31%
20%
29%
12%
9%

24%
26%
23%
20%
7%

25%
22%
21%
20%
12%

42%
14%
28%
9%
7%

27%
26%
28%
14%
6%

16%
24%
26%
7%
27%

21%
23%
24%
25%
7%

29%
24%
19%
20%
8%

20%
19%
32%
9%
19%

25%
28%
21%
23%
3%

25%
24%
24%
16%
12%

25%
22%
19%
21%
12%

30%
22%
19%
17%
12%

29%
25%
28%
13%
5%

29%
24%
22%
16%
9%

16%
26%
27%
23%
8%

TOTAL PERSUASIVE
TOTAL NOT PERSUASIVE

48%
43%

49%
43%

50%
42%

51%
42%

48%
42%

52%
44%

50%
41%

50%
43%

47%
41%

56%
36%

52%
42%

40%
33%

44%
49%

53%
39%

39%
42%

53%
44%

49%
40%

47%
40%

52%
36%

54%
41%

53%
38%

42%
50%

Q10. FULL TIME
MAYOR REVOTE
Favor – Strong
Favor – Somewhat
Oppose – Somewhat
Oppose – Strong
(Don’t Know)

33%
20%
11%
14%
22%

33%
20%
10%
13%
23%

34%
20%
9%
15%
23%

34%
14%
11%
19%
22%

33%
24%
10%
13%
21%

40%
12%
7%
23%
18%

29%
16%
15%
15%
25%

38%
20%
11%
17%
14%

30%
26%
9%
10%
25%

44%
15%
9%
12%
19%

33%
13%
12%
20%
22%

30%
32%
19%
3%
16%

26%
32%
10%
3%
30%

37%
18%
9%
20%
17%

28%
34%
20%
4%
13%

39%
17%
9%
20%
15%

28%
37%
13%
22%

29%
23%
8%
13%
27%

45%
21%
3%
10%
21%

35%
13%
11%
20%
21%

40%
19%
6%
14%
22%

20%
24%
17%
17%
22%

TOTAL FAVOR
TOTAL OPPOSE

53%
25%

53%
24%

53%
24%

48%
30%

57%
22%

52%
30%

44%
30%

58%
28%

56%
19%

59%
22%

46%
32%

62%
22%

58%
12%

54%
29%

63%
24%

56%
29%

65%
13%

52%
21%

66%
14%

48%
31%

58%
20%

44%
34%

Page 24

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 9 - Banner 2
Q9. (Series) Persuasiveness of Statements in Favor of/Opposition to Full-Time Mayor. Q10. Full-Time Mayor Revote.
PARTY ID & SEX
IDEOLOGY
EDUCATION
COLLEGE
CITY COUNCIL DISTRICT
======================== ============================== ================== ============ =========================
****DEM**** **NOT DEM**
SMWT TOTAL
>COLL COLL POST
TOTAL
MEN WOMEN MEN WOMEN
LIB
LIB LIB
MOD
CON
GRAD GRAD GRAD
MEN WOMEN
#1
#2
#3
#4
------- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ------- ----- ------- ----- ----- ----Total

400
100%

90
100%

151
100%

73
100%

54
100%

137
100%

69
100%

206
100%

101
100%

72
100%

140
100%

165
100%

89
100%

106
100%

148
100%

134
100%

110
100%

49
100%

107
100%

Q9A. CITY MANAGER
NOT ACCOUNTABLE
Very Persuastive
Somewhat Persuasive
Not Too Persuasive
Not Persuasive at All
(Don't Know)

24%
37%
18%
13%
8%

40%
29%
14%
14%
2%

21%
37%
20%
12%
9%

16%
40%
20%
16%
8%

17%
43%
25%
7%
7%

34%
36%
14%
11%
6%

20%
35%
18%
16%
10%

29%
35%
15%
13%
7%

24%
41%
22%
9%
4%

13%
37%
22%
16%
12%

21%
40%
23%
11%
5%

27%
35%
15%
12%
11%

26%
36%
19%
16%
4%

33%
34%
11%
17%
5%

22%
36%
20%
11%
10%

23%
38%
18%
12%
10%

24%
42%
18%
9%
8%

22%
39%
19%
12%
8%

28%
29%
19%
20%
4%

TOTAL PERSUASIVE
TOTAL NOT PERSUASIVE

61%
31%

70%
28%

59%
32%

56%
36%

60%
32%

69%
24%

55%
35%

65%
28%

65%
31%

50%
39%

61%
34%

62%
27%

62%
35%

67%
27%

58%
31%

61%
29%

66%
26%

61%
31%

56%
39%

Q9B. MODERN CITY
NEED FULLTIME MAYOR
Very Persuastive
Somewhat Persuasive
Not Too Persuasive
Not Persuasive at All
(Don't Know)

34%
28%
19%
11%
8%

44%
27%
13%
13%
4%

34%
27%
20%
8%
11%

25%
26%
23%
18%
8%

32%
30%
26%
5%
7%

35%
28%
17%
11%
8%

36%
21%
19%
11%
13%

36%
25%
18%
11%
10%

39%
32%
17%
6%
6%

27%
28%
22%
15%
8%

30%
28%
27%
9%
6%

37%
28%
12%
12%
11%

38%
26%
18%
12%
6%

39%
27%
13%
15%
6%

36%
28%
15%
9%
12%

30%
30%
17%
12%
11%

37%
30%
16%
10%
7%

34%
25%
25%
7%
9%

37%
24%
21%
13%
6%

TOTAL PERSUASIVE
TOTAL NOT PERSUASIVE

62%
30%

70%
26%

61%
28%

51%
41%

61%
32%

63%
29%

57%
30%

61%
29%

71%
23%

56%
37%

58%
36%

65%
24%

64%
30%

66%
28%

64%
24%

60%
29%

67%
26%

59%
32%

61%
33%

Q9C. OPPOSITION ARGUMENT
Very Persuastive
Somewhat Persuasive
Not Too Persuasive
Not Persuasive at All
(Don't Know)

24%
24%
23%
19%
9%

27%
26%
23%
19%
5%

30%
23%
21%
14%
12%

21%
26%
25%
20%
9%

10%
26%
30%
28%
6%

30%
25%
20%
17%
9%

27%
15%
30%
15%
13%

29%
22%
23%
16%
11%

20%
32%
21%
21%
6%

19%
19%
29%
26%
6%

19%
29%
26%
20%
5%

31%
23%
19%
14%
13%

20%
20%
29%
27%
5%

23%
22%
27%
22%
6%

30%
22%
19%
16%
13%

22%
24%
24%
19%
11%

26%
17%
25%
22%
9%

22%
29%
24%
13%
12%

27%
29%
21%
19%
4%

TOTAL PERSUASIVE
TOTAL NOT PERSUASIVE

48%
43%

53%
43%

53%
35%

47%
44%

37%
57%

54%
36%

43%
44%

50%
39%

53%
41%

39%
55%

48%
46%

54%
33%

40%
55%

45%
49%

52%
35%

46%
43%

43%
48%

51%
37%

56%
40%

Q10. FULL TIME
MAYOR REVOTE
Favor – Strong
Favor – Somewhat
Oppose – Somewhat
Oppose – Strong
(Don’t Know)

33%
20%
11%
14%
22%

51%
18%
2%
15%
15%

33%
19%
9%
13%
26%

23%
20%
16%
25%
16%

16%
30%
18%
7%
29%

37%
24%
5%
11%
24%

32%
17%
8%
17%
26%

35%
22%
6%
13%
24%

35%
24%
14%
12%
14%

20%
15%
18%
22%
26%

28%
21%
16%
19%
17%

39%
19%
7%
12%
23%

32%
22%
9%
13%
25%

43%
16%
9%
14%
17%

31%
23%
6%
11%
28%

27%
25%
13%
12%
23%

41%
17%
6%
14%
21%

28%
26%
10%
8%
28%

33%
15%
13%
20%
19%

TOTAL FAVOR
TOTAL OPPOSE

53%
25%

68%
17%

52%
21%

43%
41%

46%
25%

61%
15%

49%
25%

57%
19%

59%
26%

34%
40%

49%
34%

59%
19%

53%
22%

59%
24%

55%
17%

53%
25%

58%
20%

54%
18%

48%
33%

Page 25

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 10 - Banner 1
Q14. Sex. Q15. Age. Q16. Ethnicity.

TURNOUT
ETHNICITY
SEX AND ETHNICITY
AGE AND ETHNICITY
ANGLO/SEX & AGE
PARTY ID/ETHNICITY
============= ============ ======================== ============================== ======================== ========================
DEF
REAL
****HISP**** ***ANGLO*** ****HISP**** ******ANGLO******
****MEN**** ***WOMEN*** *****DEMOCRAT***** IND
TOTAL
VOTER
LOW
HISP ANGLO
MEN WOMEN MEN WOMEN
<45
45+ 18-39 40-59 60+
<50
50+
<50
50+
ANGLO HISP TOTAL GOP
------- ------- ----- ------- ----- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ----- ------- ----- ----- ----Total

400
100%

317
100%

286
100%

116
100%

239
100%

58
100%

Q11. SEX
Men
Women

44%
56%

44%
56%

44%
56%

50%
50%

41%
59%

100%

Q12. AGE
18-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65+
(DK/Refused)

3%
2%
4%
3%
6%
8%
9%
10%
15%
37%
3%

2%
1%
4%
2%
7%
8%
8%
10%
14%
40%
3%

1%
1%
4%
2%
5%
8%
9%
11%
13%
43%
3%

2%
3%
3%
3%
4%
12%
9%
8%
18%
34%
4%

2%
1%
5%
3%
7%
7%
8%
11%
15%
40%
2%

2%
2%
3%
4%
4%
15%
6%
8%
18%
38%
2%

2%

1%

1%

29%
60%
5%
5%

30%
61%
4%
4%

30%
61%
3%
5%

Q13. RACE/ETHNICITY
Native American/
American Indian
Hispanic or Latino
White or Anglo
(Other)
(Refused)

100%

98
100%

141
100%

18
100%

94
100%

27
100%

78
100%

131
100%

22
100%

73
100%

47%
53%

52%
48%

42%
58%

41%
59%

40%
60%

100%

100%

100%

100%
100%

100%
100%

58
100%

3%
4%
4%
2%
4%
9%
12%
9%
19%
29%
6%

2%
2%
4%
3%
3%
8%
8%
13%
14%
39%
3%

2%
1%
5%
3%
9%
6%
8%
9%
15%
40%
1%

100%

15%
21%
22%
17%
25%

100%

11%
9%
18%
12%
15%
35%

21%
21%
24%
33%

15%
11%
10%
23%
41%

100%
100%

20%
12%
42%
26%

38
100%

103
100%

139
100%

81
100%

240
100%

127
100%

100%

100%

33%
67%

44%
56%

37%
63%

57%
43%

3%
1%
4%
3%
7%
7%
7%
7%
15%
45%
1%

3%
2%
3%
3%
2%
12%
9%
8%
20%
37%
2%

4%
1%
4%
3%
5%
8%
8%
7%
16%
42%
2%

2%
3%
5%
3%
6%
7%
11%
14%
16%
28%
4%

2%

1%

34%
58%
4%
2%

20%
66%
6%
7%

8%
3%
19%
11%
35%
24%
11%
17%
18%
53%

27%
73%

11%
13%
21%
56%

100%

100%
100%

100%

100%

100%

100%

100%

100%

100%

Page 26

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 10 - Banner 2
Q14. Sex. Q15. Age. Q16. Ethnicity.
PARTY ID & SEX
IDEOLOGY
EDUCATION
COLLEGE
CITY COUNCIL DISTRICT
======================== ============================== ================== ============ =========================
****DEM**** **NOT DEM**
SMWT TOTAL
>COLL COLL POST
TOTAL
MEN WOMEN MEN WOMEN
LIB
LIB LIB
MOD
CON
GRAD GRAD GRAD
MEN WOMEN
#1
#2
#3
#4
------- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ------- ----- ------- ----- ----- ----Total

400
100%

90
100%

Q11. SEX
Men
Women

44%
56%

100%

Q12. AGE
18-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65+
(DK/Refused)

3%
2%
4%
3%
6%
8%
9%
10%
15%
37%
3%

3%
1%
3%
3%
4%
7%
7%
7%
15%
46%
3%

4%
1%
4%
3%
6%
8%
8%
8%
16%
40%
1%

2%

2%

2%

29%
60%
5%
5%

40%
51%
4%
2%

30%
62%
4%
2%

Q13. RACE/ETHNICITY
Native American/
American Indian
Hispanic or Latino
White or Anglo
(Other)
(Refused)

151
100%

73
100%

54
100%

137
100%

69
100%

206
100%

101
100%

72
100%

140
100%

165
100%

89
100%

106
100%

34%
66%

44%
56%

37%
63%

50%
50%

55%
45%

49%
51%

45%
55%

36%
64%

100%

100%
1%
4%
6%
4%
9%
5%
17%
11%
17%
23%
4%

6%
2%
6%
2%
8%
5%
6%
7%
15%
40%
2%

2%
3%
6%
4%
4%
12%
6%
13%
22%
25%
4%

5%
3%
6%
3%
7%
7%
6%
9%
17%
35%
3%

1%
1%
2%
2%
6%
9%
8%
12%
15%
41%
3%

6%
2%
4%
2%
5%
7%
5%
10%
17%
40%
1%

2%
3%
3%
3%
7%
9%
12%
9%
15%
33%
4%

1%

2%
2%
3%
4%
9%
19%
13%
11%
34%
3%

2%

1%

3%

2%

2%

3%

3%

2%

14%
68%
7%
8%

15%
76%
6%
3%

31%
57%
6%
2%

20%
70%
6%
3%

41%
49%
4%
4%

41%
51%
4%
1%

42%
47%
4%
5%

26%
64%
5%
3%

100%
100%
3%
3%
4%
2%
3%
9%
8%
16%
16%
32%
4%

24%
65%
5%
7%

6%
3%
6%
7%
10%
10%
11%
42%
3%

14%
74%
7%
4%

1%
2%
3%
4%
10%
10%
11%
16%
38%
4%

23%
68%
5%
4%

148
100%

134
100%

110
100%

49
100%

107
100%

100%

44%
56%

44%
56%

43%
57%

43%
57%

2%
2%
5%
3%
8%
7%
13%
9%
13%
34%
3%

2%
1%
4%
3%
8%
5%
11%
9%
15%
37%
5%

3%
4%
2%
4%
6%
10%
7%
15%
44%
3%

4%
6%
4%
6%
4%
17%
11%
9%
16%
23%

4%
3%
3%
1%
6%
10%
6%
14%
15%
37%
1%

2%

2%

2%

2%

2%

21%
68%
6%
3%

23%
62%
6%
7%

24%
67%
4%
3%

52%
41%
5%
1%

31%
58%
4%
5%

Page 27

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 11 - Banner 1
Q14. Education. Q15. Party ID. Q16. Ideology.

TURNOUT
ETHNICITY
SEX AND ETHNICITY
AGE AND ETHNICITY
ANGLO/SEX & AGE
PARTY ID/ETHNICITY
============= ============ ======================== ============================== ======================== ========================
DEF
REAL
****HISP**** ***ANGLO*** ****HISP**** ******ANGLO******
****MEN**** ***WOMEN*** *****DEMOCRAT***** IND
TOTAL
VOTER
LOW
HISP ANGLO
MEN WOMEN MEN WOMEN
<45
45+ 18-39 40-59 60+
<50
50+
<50
50+
ANGLO HISP TOTAL GOP
------- ------- ----- ------- ----- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ----- ------- ----- ----- ----Total

400
100%

317
100%

286
100%

116
100%

239
100%

58
100%

58
100%

98
100%

141
100%

Q14. EDUCATION
Less than HS
HS/Non Graduate
High School Graduate
Tech/Vocational
Some College
College Graduate
Post-Graduate School
(DK/Refused)

3%
10%
3%
20%
41%
22%
2%

2%
9%
3%
20%
42%
23%
1%

1%
10%
2%
19%
44%
22%
1%

6%
17%
2%
25%
37%
11%
1%

1%
7%
2%
18%
44%
28%
1%

9%
19%
3%
26%
32%
10%

4%
15%
2%
24%
43%
11%
2%

1%
9%
3%
14%
49%
24%

Q15. PARTY ID
Republican
Independent
Democrat
(Other)
(Don’t Know/Refused)

12%
20%
60%
3%
5%

12%
19%
61%
3%
4%

12%
19%
61%
4%
4%

13%
9%
70%
5%
3%

13%
22%
58%
3%
4%

17%
13%
63%
4%
4%

9%
5%
78%
6%
3%

21%
27%
47%
2%
3%

8%
19%
66%
3%
5%

21%
18%
53%

Q16. IDEOLOGY
Liberal
Somewhat liberal
Moderate
Smwt conservative
Conservative
(DK/Refused)

34%
17%
25%
6%
12%
5%

36%
17%
25%
6%
11%
5%

36%
16%
26%
6%
11%
5%

18%
19%
36%
9%
17%
3%

43%
17%
21%
5%
10%
4%

15%
18%
38%
7%
22%
2%

21%
20%
34%
11%
11%
3%

33%
18%
23%
5%
17%
4%

51%
16%
19%
6%
5%
4%

34%
19%
12%

TOTAL LIBERAL
TOTAL CONSERVATIVE

52%
18%

53%
17%

52%
17%

36%
25%

60%
15%

32%
28%

41%
22%

51%
22%

66%
11%

5%
2%
21%
41%
30%
1%

18
100%

94
100%

27
100%

7%
5%

7%
19%
3%
25%
34%
11%
1%

5%
11%

11%
8%
75%
5%
2%

9%
31%
57%

57%
23%
14%

24%
10%

14%
19%
40%
11%
16%
1%

53%
24%

33%
27%

80%
6%

30%
46%
12%

9%

20%
35%
29%

3%

6%

78
100%

131
100%

6%
1%
12%
53%
27%
1%

7%
4%
21%
41%
27%
1%

16%
27%
49%
7%
2%

22
100%

73
100%

38
100%

103
100%

139
100%

81
100%

240
100%

127
100%

18%
48%
13%

8%
4%
13%
49%
27%

5%
3%
14%
47%
31%

5%
2%
23%
39%
29%
2%

4%
1%
12%
53%
31%

8%
18%
2%
30%
29%
12%
1%

3%
9%
1%
19%
43%
24%
*%

2%
9%
5%
21%
43%
20%
1%

13%
17%
64%
1%
6%

19%
25%
44%
4%
9%

23%
27%
47%
1%
1%

5%
22%
64%
9%

8%
17%
67%
1%
6%

100%

100%

100%

37%
17%
26%
8%
11%
1%

45%
15%
19%
4%
10%
7%

54%
14%
21%

27%
18%
25%
5%
19%
6%

48%
23%
19%
8%
3%

52%
13%
19%
5%
6%
5%

61%
20%
14%
1%
1%
2%

19%
23%
40%
7%
10%
2%

46%
22%
23%
3%
4%
2%

15%
13%
29%
12%
25%
6%

54%
19%

60%
15%

68%
11%

45%
25%

71%
10%

65%
11%

81%
3%

42%
16%

67%
8%

28%
37%

5%
15%

11%

37%
63%

Page 28

Third Eye Strategies

Santa Fe Likely Municipal Voters

October 21-24, 2013

Table 11 - Banner 2
Q14. Education. Q15. Party ID. Q16. Ideology.
PARTY ID & SEX
IDEOLOGY
EDUCATION
COLLEGE
CITY COUNCIL DISTRICT
======================== ============================== ================== ============ =========================
****DEM**** **NOT DEM**
SMWT TOTAL
>COLL COLL POST
TOTAL
MEN WOMEN MEN WOMEN
LIB
LIB LIB
MOD
CON
GRAD GRAD GRAD
MEN WOMEN
#1
#2
#3
#4
------- ------- ----- ----- ----- ------- ----- ----- ----- ----- ------- ----- ----- ------- ----- ------- ----- ----- ----Total

400
100%

90
100%

151
100%

73
100%

Q14. EDUCATION
Less than HS
HS/Non Graduate
High School Graduate
Tech/Vocational
Some College
College Graduate
Post-Graduate School
(DK/Refused)

3%
10%
3%
20%
41%
22%
2%

6%
11%
1%
21%
41%
19%

1%
8%
1%
18%
44%
26%
1%

3%
13%
6%
16%
48%
15%

Q15. PARTY ID
Republican
Independent
Democrat
(Other)
(Don’t Know/Refused)

12%
20%
60%
3%
5%

Q16. IDEOLOGY
Liberal
Somewhat liberal
Moderate
Smwt conservative
Conservative
(DK/Refused)

34%
17%
25%
6%
12%
5%

39%
27%
26%

TOTAL LIBERAL
TOTAL CONSERVATIVE

52%
18%

43%
57%
100%

54
100%

4%
4%
28%
37%
26%
2%
29%
71%

100%

137
100%

69
100%

206
100%

101
100%

72
100%

140
100%

1%
4%

3%
2%
4%
16%
50%
23%
1%

2%
3%
1%
16%
46%
30%
1%

3%
15%
2%
29%
37%
14%

6%
18%
8%
19%
34%
15%

7%
28%
8%
57%

1%
23%
75%
1%

2%
15%
79%
3%
1%

6%
30%
54%
5%
5%

49%
17%
26%
3%
5%

15%
18%
56%
4%
7%

16%
44%
34%
1%
3%
12%
80%
4%
1%

11%
9%
30%
12%
32%
6%

21%
19%
27%
13%
16%
5%

100%

7%
1%

50%
18%
20%
5%
3%
3%

66%
7%

68%
9%

20%
44%

40%
28%

100%

100%

66%
34%
100%
35%
65%

100%

100%
100%

165
100%

89
100%

100%

106
100%

148
100%

134
100%

110
100%

49
100%

107
100%

3%
8%
4%
21%
38%
22%
4%

3%
10%
1%
16%
44%
26%
1%

2%
9%
6%
21%
52%
11%

2%
13%
2%
22%
37%
24%

100%

70%
30%

61%
39%

11%
22%
63%
2%
2%

9%
19%
64%
6%
1%

18%
25%
52%
3%
2%

5%
18%
72%
4%
1%

12%
19%
58%
3%
8%

12%
23%
58%
5%
3%

13%
18%
64%
5%

12%
19%
64%
3%
2%

20%
13%
35%
6%
19%
6%

37%
21%
23%
8%
7%
4%

53%
18%
16%
3%
9%
1%

30%
20%
25%
8%
15%
4%

51%
20%
17%
5%
3%
3%

31%
20%
25%
3%
14%
6%

40%
14%
25%
8%
11%
3%

34%
17%
24%
10%
13%
2%

32%
18%
26%
7%
9%
8%

33%
26%

58%
15%

71%
13%

49%
22%

72%
9%

51%
17%

54%
18%

51%
23%

50%
16%

Page 29