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#legalcomm You CAN’T say that!
$945 + GST to attend the forum Before 1 Nov 2013
One-day connected forum and two interactive workshops
Times of change: internal & external problems and solutions
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The blurring line between media and social media ‘Plain English’ vs. Legalese Encountering legal issues surrounding video content generated by teenagers Engaging with the target audience while avoiding an ethical minefield Maintaining staff morale when your brand is under attack in the public domain Coming out on top regardless of legal outcome Releasing 000 call details - Balancing privacy and public interest in a Digital Age The rise of regulation and class actions The General Counsel is a friend – not a foe Corporate reputation Lessons to be learnt Play it wise; how to approach regulation Can we stop journalists from reaching out through social media platforms? Dealing with the wild, wild web Track what is said about your organisation Useful criticism from ‘trolling’ Social media generated data and what are you allowed to use it for?
Hear case study and practical presentations from:
Deloitte Coles Australian Public Affairs Vodafone Australia ESTA (Emergency Services Telecommunications Authority) Australian Human Rights Commission Optus Business Mi9 (ninemsn) iSentia NSW Health
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Friday, 6 December 2013
Workshop A: Won’t someone please think of the children? Managing outrage and risk communications Facilitated by: Carolyn Swindell, Principal Consultant, Charliesierra Pty Ltd. Also, Lecturer in Public Relations Strategy in the Masters of Public Relations and Advertising at the University of NSW Workshop B: Online Legal Risk and How To Manage It Facilitated by: Jamie White, Solicitor Director, Pod Legal and Karan White, Business Director, Pod Legal
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An aware, alert and a responsive corporate communications team
8.30 Registration and refreshments 9.00 9.15
CONNEcTED FoRUM - Thursday, 5 December 2013
prior to forum)
Networking lunch (let us know if you have any special dietary requirements 2 weeks
Chairperson's opening remarks Meghan Senior, Director of Media, NSW Health Audience Interactive: Communicating through times of change: internal & external considerations 2.00
Understanding corporate reputation, regulation, planning & protocols
Managing corporate crisis amidst challenging - changing times óó Managing corporate crisis amidst challenging changing times óó The rise of regulation and class actions have made managing a corporate crisis far more challenging óó The General Counsel is a friend – not a foe – in a corporate crisis involving legal action óó Corporate communications can be effectively conducted despite legal restrictions óó Corporate reputation with key stakeholders can be built during a crisis 2.45 Robert Hadler, General Manager Corporate Affairs, Coles Skilful coordination during crisis óó Planning & preparation óó Assessing the situation correctly óó Coordinating an effective response óó Informing all stakeholders óó Lessons to be learnt Liam Bathgate, Director, Australian Public Affairs Afternoon refreshments and networking
This is an open interactive for delegates & speakers to engage, share and throw open ideas, experiences, challenges and concerns to gain valuable solutions and inputs from each other. Co-facilitated by:
Sean Walsh, Head of Communications, Mi9 (ninemsn) Meghan Senior, Director of Media, NSW Health Talk Straight óó Making meaning of policies óó Using language for awareness & understanding óó ‘Plain English’ vs. Legalese
Louise Denver, Director Corporate Affairs & Communications, Deloitte
10.30 Morning refreshments and networking - tweet #legalcomm
Manoeuvring through legal emergencies: Case Studies
10.45 Case study: BackMeUp anti-cyber bullying campaign
This campaign by the Australian Human Rights Commission is aimed at 13 – 17 year olds and raises some interesting challenges around engaging with young people from the point of view of corporate communications
óó Encountering legal issues surrounding video content generated by teenagers óó Engaging with the target audience while avoiding an ethical minefield óó Understanding one’s duty of care
www. – The world WILD web: A Corporate Communications perspective
3.45 Social Media Alert – An Optus Business Case Study óó Key considerations around implementing a customer centric social media strategy óó Play it wise; how to approach regulation and risk management óó Rendering training to staff; the right skills, behaviour and awareness to speak in social media properties óó The rules around copyright and proprietary content sharing óó Who’s responsible? Interdependencies between organisational silos óó The blurring line between media and social media; can we stop journalists from reaching out through blogs and social media platforms? Kassie Sheldon, Content, Digital & Social Marketing Manager, Optus Business Picking the gold nuggets out of the minefield: Dealing with the wild, wild web óó Understanding how to effectively track what is said about your organisation and where it has come from óó Distinguishing useful criticism from ‘trolling’ óó The need for timely response vs the need for accuracy and sensitivity – a few simple rules óó Forging awareness on identifying issues with a potential to escalate óó Looking at the longer term – how do I make use all this social media generated data and what am I allowed to use it for? Patrick Baume, Group Communications Manager, iSentia Closing remarks by chair and end of connected forum
Adrian Flood, Communications Director, Australian Human Rights Commission Case study – in progress: Maintaining engagement inside and out through reputation crisis
Vodafone is one of the most interesting brand turnaround case studies of Australia’s most widely known reputation crisis. While the journey is far from over, Karina shares insights into how the company has worked to manage staff morale and corporate reputation through well publicised brand damage.
óó Maintaining staff morale when your brand is under attack in the public domain óó Managing public reputation óó Coming out on top regardless of legal outcome
Elise Davidson, Head of External Communications, Vodafone Australia
12.15 Releasing 000 call details - Balancing privacy and public interest in a Digital Age
Individuals and media are increasingly interested in hearing and finding out about calls to 000, and while this can be an excellent aid to community education, how do you protect the privacy of people calling for help?
óó Protecting privacy and public confidence comes first óó Educating the public about 000 using real call audio óó Managing when release of information creates an issue óó Lessons and ideas for other agencies and businesses
Rosemary Mullaly, Head of Corporate Affairs, ESTA (Emergency Services Telecommunications Authority)
Corporate communications is no longer only about engaging and collaborating external and internal audiences alone. In today’s fast paced world one cannot remain oblivious to the legal ramifications that can potentially arise within a company. We hear of employees being fired over what they (unintentionally) said in social media groups. On the other extreme, we have individuals who choose to remain hesitant about their social media participation, standing wary of 'what if' they break the legal web laws – what if they are not ‘social media politically correct’. Apart from managing the lawlessness of the web, companies also have to continually employ precision and judiciousness while releasing information to external stakeholders, liaising with multi departments during times of emergencies, or in the way an organisation communicates with employees or customers/clients alike. What if there’s an attack on the reputation, what happens when this turns legal? In order to help steer an organisation to safe quarters, it is vital to have an aware, alert and a responsive corporate communications team. For all communications professionals across Australia, this forum puts forward leading government and private sector case studies, experiences and
POST- FORUM workshopS Friday, 6 December 2013
Won’t someone please think of the children? Managing outrage and risk communications
allow you to create value for your organisation from even the most hostile situations. Carolyn will be assisted by Amy Carr, Principal Legal Counsel for Inside Eagles who will look at what building trust through transparency might do to your legal position. Amy will represent the lawyers in their case studies to simulate how your Communications team really works. This hands-on workshop will look at: Identifying and characterising threats Precaution advocacy Bringing in the nerds – when does science help defuse the anger? Pathways to Success - case studies and real world scenarios Achieving outcomes with good legal compass
Registration: 8.30 am Workshop starts: 9.00 am Workshop ends: 12.00 pm Facilitated by: Carolyn Swindell, Principal Consultant, Charliesierra Pty Ltd. Also, Lecturer in Public Relations Strategy in the Masters of Public Relations and Advertising at the University of NSW About the workshop: When the angry villagers are coming at you with pitch forks and burning effigies because they’re scared of hazards real or otherwise, the communications landscape and all the rules we know and rely on change. In this hands-on workshop, we’ll use case studies across a range of industries to examine how to navigate a successful path for your organisation when trust is low and stress is high. This three hour workshop will look at some of the key theory and tools of risk management and work on the practical skills that will About the workshop leader:
Carolyn Swindell has worked in strategic communications for 20 years, managing highly-emotional and contentious issues in a range of industries. She is a former Senior Ministerial Advisor in Health, Aged Care, International Relations and Trade and has worked in the private sector managing reputational issues for organisations including Coca-Cola Amatil and Vodafone. Since 2010, Carolyn has been Principal Consultant for Charliesierra Pty Ltd, providing counsel and support on issues and crisis management to CEOs and Boards around Australia. Carolyn lectures in Public Relations Strategy in the Masters of Public Relations and Advertising at the University of NSW. Amy Carr is Principal Legal Counsel for Inside Eagles, providers of in-house counsel to business. Amy and Carolyn often collaborate on work to ensure the strategic communications outcomes of partner organisations are underpinned by watertight legal compliance.
Online Legal Risk and How To Manage It
Manage those risks judiciously & efficiently Implement risk management strategies Reduce the likelihood of exposure to legal risk
Registration: 12.30 pm Workshop starts: 1.00 pm Workshop ends: 4.00 pm Facilitated by: Jamie White, Solicitor Director, Pod Legal and Karan White, Business Director, Pod Legal About the workshop: This workshop will address some of the legal pitfalls when communicating and doing business online. Discussion topics will include: Liability for content posted online Intellectual property The Australian Consumer Law Spam Privacy Defamation Social media – success and failures Managing legal risk online Upon completion of this workshop, participants should be well be in a position to: Identify key legal risk areas within a business
About the workshop leaders: Jamie White is Solicitor Director and Owner of Pod Legal, a law firm practicing exclusively in the areas of intellectual property, technology and social media law. He is a Registered Trade Marks Attorney, Solicitor of the Supreme Court of Queensland and High Court of Australia. Jamie has been featured in the media in more than 12 countries and is News Limited’s contact for knowledge and content relating to intellectual property, technology and social media law matters. Karan White is Owner and Business Director of Pod Legal. She has extensive business management experience across a broad range of industries, both in Australia and internationally, including the United States, New Zealand and the Caribbean. Throughout her career, Karan has been the recipient of numerous professional awards, including the Australian Institute of Management’s Professional Manager of the Year. Very highly regarded by her peers, Karan continues to receive accolades for her commitment to mentoring young businesswomen and for her enthusiasm for improvement.
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A Corporate Communications Perspective
5-6 December 2013, The Sebel Surry Hills, Sydney
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Forum and One Workshop
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Preferential rates are available at the Sebel Surry Hills,Sydney. Please contact the hotel directly to make your reservation, quoting ‘Ark Group Australia’ as your reference. The Sebel Surry Hills, Sydney 28 Albion Street Surry Hills NSW 2010 (02) 9289 0000 http://www.sebelsurryhills.com.au/
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