Background on CTIA’s Semi-Annual Wireless Industry Survey

CTIA-The Wireless Association®’s Semi-annual wireless industry survey develops industry-wide information drawn from
operational member and non-member wireless service providers. It has been conducted since January 1985, originally as a cellularonly survey instrument, and now including PCS and ESMR providers. No break-out of results specific to PCS or ESMR is performed
at this time.
The information solicited from the service providers includes: direct employment, number of cell sites, total service revenues,
roaming revenues as a subset of total service revenues, the average local monthly bill, and the average length of call. The average
local monthly bill is developed on a weighted basis, to avoid skewing the figures. It is not an average of averages. No adjustments are
made to these figures.
The CTIA survey also develops information on the number of reported wireless service subscribers for the responding systems,
and an estimated total subscriber figure (taking into account non-responding systems). Because the CTIA survey is a voluntary survey,
it cannot compel responses from wireless carriers. However, the survey has an excellent response rate. For the June 30, 2008,
installment of the semi-annual survey, CTIA received responses from companies serving 96 percent of wireless subscribers.
Because not all systems do respond, CTIA develops an estimate of total subscribership. The estimated subscriber figure is
developed by determining the identity and character of non-responding markets (i.e., RSA/MSA or equivalent-market designation, age
of system, market population), and using a surrogate penetration rate applicable to similar, known systems to derive probable
subscribership. These numbers are then summed with the reported subscriber numbers to reach the total estimated subscriber figures.
No carrier-specific or market-specific information is maintained as a result of the survey. All such information is aggregated by an
independent accounting firm to a nationwide level. The underlying source material for the survey is then destroyed per confidentiality
agreements.
The following tables and charts reflect selected top-of-the-line data. Complete results of CTIA’s semi-annual survey are available for
purchase in the comprehensive report, CTIA’s Wireless Industry Indices: 1985 – 2008, including data on revenues, subscriber usage,
investment, digital subscribership, and other operational indicators and ratios. The report is available for a member price of $850 and a
non-member price of $1,075. Subsequent copies are available to members at $475 each and to non-members at $535 each. Annual
subscriptions are available at a member price of $1,445 and non-member price of $1,825. The report may be ordered by contacting
research@ctia.org or by ordering directly from CTIA’s Research e-Store at
http://www.ctia.org/store/producttyperesults.cfm?group_id=1. Order forms are also available on CTIA’s web site, at
http://files.ctia.org/pdf/Indices_Order_Form1.pdf
Materials May not be reproduced or photocopied in any form without written permission from CTIA
© 2008 CTIA-The Wireless Association®

CTIA-THE WIRELESS ASSOCIATION®
ANNUALIZED WIRELESS INDUSTRY SURVEY RESULTS - JUNE 1985 TO JUNE 2008
Reflecting Domestic U.S. Commercially-Operational Cellular, ESMR and PCS Providers

Date
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
*Restated

Twelve-Month
Estimated
Total Service
Revenues
Total
Subscribers
(in $000s)
203,600
$354,316
500,000
$666,782
883,778
$941,981
1,608,697
$1,558,080
2,691,793
$2,479,936
4,368,686
$4,060,494
6,380,053
$5,075,963
8,892,535
$6,688,302
13,067,318
$9,008,700
19,283,306
$12,591,947
28,154,414
$16,460,516
38,195,466
$21,525,861
48,705,553
$25,575,275
60,831,431
$29,637,742
76,284,753
$37,214,819
97,035,925
$45,295,550
118,397,734
$58,726,376
134,561,370
$71,117,599
148,065,824
$81,185,272
169,467,393
$95,515,593
194,479,364* $108,534,727
219,652,457* $118,299,682
243,428,202 $132,893,824
262,720,165 $143,710,400

12-Month
Roamer
Revenues
(in $000s)
N/a
N/a
N/a
N/a
$210,699
$365,549
$565,989
$838,077
$1,124,493
$1,552,382
$2,173,003
$2,737,177
$2,858,432
$3,166,656
$3,837,994
$4,134,626
$3,698,683
$3,872,035
$3,874,488
$3,956,823
$4,136,492
$3,558,052
$3,611,049
$3,690,099

Cell Sites
599
1,194
1,732
2,789
3,577
4,768
6,685
8,901
11,551
14,740
19,844
24,802
38,650
57,674
74,157
95,733
114,059
131,350
147,719
174,368
178,025
197,576
210,360
220,472

Average Local Average Local
Direct Service Monthly Bill
Call Length
(June Survey (June Survey
Provider
Employees
Periods)
Periods)
1,697
N/a
N/a
3,556
N/a
N/a
5,656
N/a
N/a
9,154
$95.00
2.25
13,719
$85.52
2.35
18,973
$83.94
2.32
25,545
$74.56
2.20
30,595
$68.51
2.38
36,501
$67.31
2.38
45,622
$58.65
2.36
60,689
$52.45
2.27
73,365
$48.84
2.24
97,039
$43.86
2.25
113,111
$39.88
2.34
141,929
$40.24
2.40
159,645
$45.15
2.48
186,317
$45.56
2.62
186,956
$47.42
2.60
187,169
$49.46
2.63
212,186
$49.49
3.06
225,162
$49.52
3.04
238,236
$49.30
2.94
257,401
$49.94
3.13
267,855
$48.54
2.43

Materials May not be reproduced or photocopied in any form without written permission from CTIA
© 2008 CTIA-The Wireless Association®

CTIA’S SEMI-ANNUAL WIRELESS INDUSTRY SURVEY RESULTS
JANUARY 1985 – JUNE 2008

Date
Jan-85
Jun-85
Dec-85
Jun-86
Dec-86
Jun-87
Dec-87
Jun-88
Dec-88
Jun-89
Dec-89
Jun-90
Dec-90
Jun-91
Dec-91
Jun-92
Dec-92
Jun-93
Dec-93
Jun-94
Dec-94
Jun-95
Dec-95
Jun-96

Estimated
Subscribers
91,600
203,600
340,213
500,000
681,825
883,778
1,230,855
1,608,697
2,069,441
2,691,793
3,508,944
4,368,686
5,283,055
6,380,053
7,557,148
8,892,535
11,032,753
13,067,318
16,009,461
19,283,306
24,134,421
28,154,414
33,758,661
38,195,466

Total SixMonth
Revenues
($000)
$178,085
$176,231
$306,197
$360,585
$462,467
$479,514
$672,005
$886,075
$1,073,473
$1,406,463
$1,934,132
$2,126,362
$2,422,458
$2,653,505
$3,055,017
$3,633,285
$4,189,441
$4,819,259
$6,075,916
$6,519,031
$7,710,891
$8,749,625
$10,330,614
$11,194,247

Roamer
Service
Revenues
($000)
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
$89,331
$121,368
$173,199
$192,350
$263,660
$302,329
$401,325
$436,725
$537,146
$587,347
$774,266
$778,116
$1,052,666
$1,120,337
$1,422,233
$1,314,943

Direct Service
Provider
Average Local
Employees
Monthly Bill
Cell Sites
346
1,404
N/A
599
1,697
N/A
913
2,727
N/A
1,194
3,556
N/A
1,531
4,334
N/A
1,732
5,656
N/A
2,305
7,147
$96.83
2,789
9,154
$95.00
3,209
11,400
$98.02
3,577
13,719
$85.52
4,169
15,927
$89.30
4,768
18,973
$83.94
5,616
21,382
$80.90
6,685
25,545
$74.56
7,847
26,327
$72.74
8,901
30,595
$68.51
10,307
34,348
$68.68
11,551
36,501
$67.31
12,824
39,810
$61.49
14,740
45,622
$58.65
17,920
53,902
$56.21
19,844
60,689
$52.45
22,663
68,165
$51.00
24,802
73,365
$48.84

Avg. Local
Call Length
(Min)
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
2.38
2.41
2.36
2.24
2.27
2.15
2.24

Materials May not be reproduced or photocopied in any form without written permission from CTIA
© 2008 CTIA-The Wireless Association®

Avg. Roam
Call Length
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
3.38
3.26
2.89
2.85
2.74
2.79
2.80

CTIA’S SEMI-ANNUAL WIRELESS INDUSTRY SURVEY RESULTS

Estimated
Date
Subscribers
Dec-96
44,042,992
Jun-97
48,705,553
Dec-97
55,312,293
Jun-98
60,831,431
Dec-98
69,209,321
Jun-99
76,284,753
Dec-99
86,047,003
Jun-00
97,035,925
Dec-00 109,478,031
Jun-01 118,397,734
Dec-01 128,374,512
Jun-02 134,561,370
Dec-02 140,766,842
Jun-03 148,065,824
Dec-03 158,721,981
Jun-04 169,467,393
Dec-04 182,140,362
Jun-05 194,479,364*
Dec-05 207,896,198
Jun-06 219,652,457*
Dec-06 233,040,781
June-07 243,428,202
Dec-07 255,395,599
Jun-08 262,720,165

Total SixMonth
Revenues
($000)
$12,440,724
$13,134,551
$14,351,082
$15,286,660
$17,846,515
$19,368,304
$20,650,185
$24,645,365
$27,820,655
$30,905,721
$34,410,513
$36,707,086
$39,801,101
$41,384,171
$46,239,922
$49,275,671
$52,845,539
$55,689,208
$57,849,013
$60,450,669
$65,006,156
$67,887,668
$70,981,636
$72,728,764

Roamer
Service
Revenues
($000)
$1,465,992
$1,392,440
$1,581,765
$1,584,891
$1,915,578
$1,922,416
$2,163,001
$1,971,625
$1,911,356
$1,727,058
$2,205,768
$1,846,267
$2,049,245
$1,825,243
$1,941,024
$2,015,799
$2,194,532
$1,941,960
$1,844,371
$1,713,680
$1,780,614
$1,830,435
$1,911,579
$1,778,519

Direct Service
Provider
Average Local
Employees
Monthly Bill
Cell Sites
30,045
84,161
$47.70
38,650
97,039
$43.86
51,600
109,387
$42.78
57,674
113,111
$39.88
65,887
134,754
$39.43
74,157
141,929
$40.24
81,698
155,817
$41.24
95,733
159,645
$45.15
104,288
184,449
$45.27
114,059
186,317
$45.56
127,540
203,580
$47.37
131,350
186,956
$47.42
139,338
192,410
$48.40
147,719
187,169
$49.46
162,986
205,629
$49.91
174,368
212,186
$49.49
175,725
226,016
$50.64
178,025
225,162
$49.52
183,689
233,067
$49.98
197,576
238,236
$49.30
195,613
253,793
$50.56
210,360
257,401
$49.94
213,299
266,782
$49.79
220,472
267,855
$48.54

Avg. Local
Call Length
(Min)
2.32
2.25
2.31
2.34
2.39
2.40
2.38
2.48
2.56
2.62
2.74
2.60
2.73
2.63
3.07
3.06
3.05
3.04
3.00
2.94
3.03
3.13
N/A
2.43

Materials May not be reproduced or photocopied in any form without written permission from CTIA
© 2008 CTIA-The Wireless Association®

Avg. Roam
Call Length
3.14
2.95
2.94
2.65
3.11
2.96
3.11
3.19
3.23
3.01
2.94
3.07
3.11
3.15
3.45
3.45
2.80
2.66
3.36
3.40
3.47
3.35
3.40
3.16

Estimated Subscribers

243,428,202

250,000,000

219,652,457
194,479,364

Jun-08
Jun-07
Jun-06
Jun-05
Jun-04
Jun-03
Jun-02
Jun-01
Jun-00
Jun-99
Jun-98
Jun-97
Jun-96
Jun-95

Mid-Year 2008 Estimated Wireless Subscribers
Up19.3 Million From June 2007

169,467,393

134,561,370

150,000,000

118,397,734

50,000,000

97,035,925
76,284,753

48,705,553
38,195,466
28,154,414

Jun-93

Jun-94

13,067,318

Jun-92

19,283,306

8,892,535

Jun-89

Jun-91

2,691,793

Jun-88

6,380,053

1,608,697

Jun-87

Jun-90

883,778

Jun-86

4,368,686

500,000

Jun-85

Materials May not be reproduced or photocopied in any form without written permission from CTIA
© 2008 CTIA-The Wireless Association®
*Restated
Source: CTIA

203,600
0

60,831,431

100,000,000

148,065,824

200,000,000

262,720,165

300,000,000

Total Six-Month Service Revenues (000s)

2008

Materials May not be reproduced or photocopied in any form without written permission from CTIA
© 2008 CTIA-The Wireless Association®

2007

Thousands

Source: CTIA

2006

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

Total Wireless Service Revenues Reach More Than $72 billion for First Six Months of 2008
- Total Twelve-Month Revenues Ending June 2008 Reach More Than $143 Billion

$72,728,764

$55,689,208

$36,707,086

$24,645,365

$15,286,660

$13,134,551

$11,194,247

$6,519,031

1991

1993

$2,653,505

1990

$4,819,259

$2,126,362

1989

1992

$1,406,463

1988

$3,633,285

$886,075

1987

1986

$479,514

$360,585

1985

$0

$176,231

$10,000,000

$8,749,625

$20,000,000

$19,368,304

$30,000,000

$30,905,721

$40,000,000

$41,384,171

$50,000,000

$49,275,671

$60,000,000

$60,450,669

$70,000,000

$67,887,668

$80,000,000

Reported Wireless Minutes of Use Exceed 1.1 Trillion in First Half of 2008
1,200,000,000,000

1,000,000,000,000

800,000,000,000

600,000,000,000

400,000,000,000

200,000,000,000

0
Jun-08

Jun-07

Materials May not be reproduced or photocopied in any form without written permission from CTIA
© 2008 CTIA-The Wireless Association®

Jun-06

Source: CTIA

Jun-05

Jun-04

Jun-03

Jun-02

Jun-01

Jun-00

Jun-99

Jun-98

Jun-97

Jun-96

Jun-95

Jun-94

Jun-93

Jun-92

Jun-91

Reported Wireless MOUs Grow 11% Year-over-Year

Average Local Monthly Bill
$9

$100

00
5.

94
3.

52
5.

$8
$8

$90

$7

56
4.

$80

31
7.

51
8.

$6
$6

$70

$5

65
8.

$5

$60

$4

54
8.

Jun-08
Jun-07

52
9.

Jun-05

$4
$4

Jun-04
Jun-03

49
9.

46
9.

$4
$4

Jun-01

Jun-02

56
5.

42
7.

$4

Jun-99

Jun-00
24
0.

15
5.

$4

Materials May not be reproduced or photocopied in any form without written permission from CTIA
© 2008 CTIA-The Wireless Association®

94
9.

$0

Jun-98
Jun-97
Jun-96
Jun-95
Jun-94
Jun-93
Jun-92
Jun-91
Jun-90
Jun-89
Jun-88

Average Local Monthly Bill Falls 2.8 Percent Year-to-Year

$4

$10

Jun-06

$20

30
9.

$30

88
9.

$3
86
3.

$40

$4

$4
84
8.

$4

$4
45
2.

$50

Cell Sites

210,360

225,000

197,576

200,000

Jun-08
Jun-07
Jun-06
Jun-05
Jun-04
Jun-03
Jun-02
Jun-01
Jun-00
Jun-99
Jun-98
Jun-97
Jun-96

11,551

14,740

Jun-92

Jun-93

Jun-94

Cell Sites in Service are Up 4.8 Percent Year-over-Year

178,025
174,368

150,000

131,350

95,733

100,000

74,157

38,650

50,000

24,802

8,901

Jun-91

Jun-95

6,685

Jun-90

19,844

4,768

Jun-89

Jun-87

3,577

1,732

Jun-86

Jun-88

1,194

Jun-85

Materials May not be reproduced or photocopied in any form without written permission from CTIA
© 2008 CTIA-The Wireless Association®
Source: CTIA

2,789

0

599
25,000

57,674

75,000

114,059

125,000

147,719

175,000

220,472

250,000

Direct Carrier Employees

257,401

225,162

187,169

113,111

73,365

45,622

36,501

9,154

Jun-87

Jun-88

25,545

5,656

Jun-86

18,973

3,556

Jun-85

13,719

1,697

30,000

30,595

60,000

60,689

90,000

97,039

120,000

186,956

141,929

150,000

159,645

180,000

186,317

210,000

212,186

240,000

238,236

270,000

267,855

300,000

0
Jun-08

Jun-07

Materials May not be reproduced or photocopied in any form without written permission from CTIA
© 2008 CTIA-The Wireless Association®

Jun-06

Source: CTIA

Jun-05

Jun-04

Jun-03

Jun-02

Jun-01

Jun-00

Jun-99

Jun-98

Jun-97

Jun-96

Jun-95

Jun-94

Jun-93

Jun-92

Jun-91

Jun-90

Jun-89

Direct Wireless Carrier Employment Grows 4.1 Percent Year-over-Year
Direct Employment Nears 268,000 at Mid-Year 2008

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