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SUMMER PROJECT REPORT

ON MARKETING ANALYSIS OF ITI


Prepared for and Presented to ITI LIMITED, MANKAPUR UNDER THE GUIDANCE OF
MR.S.S.Bisht Manager-HR(ED) ITI LIMITED MANKAPUR
SUBMITTED IN PARTIAL FULLFILLMENT FOR THE AWARD OF DEGREE OF MASTER OF BUSSINESS ADMINSTRATION FROM GAUTAM BUDDHA TECHNICAL UNIVERSITY BY ASHOK RATNA VERMA ROLL NO. -1212470034

Smt. Garima Srivastava Prof. Business of Law ICCMRT, Lucknow

INSTITUE OF CO-OPERATIVE AND CORPORATE


MANAGEMENT,RESEARCH & TRAINING,LUCKNOW

ACKNOWLEDGEMENT
I owe a great many thanks to a great many people who helped and supported me during the writing of this project. My deepest thanks to SMT. GARIMA SRIVASTAVA the Guide of the project for guiding and correcting various documents of mine with attention and care. He has taken pain to go through the project and make necessary correction as and when needed. I express my thanks to the Principal of, ICCMRT LUCKNOW, for extending his support. My deep sense of gratitude to, SHRI S.S.BISHT MANAGER-HR ED, ITI LTD MANKAPUR, GONDA support and guidance. Thanks and appreciation to the helpful people at SHRI S.K.SAPRA DGMMARKETING & SHRI DEVASIS PATNAYAK, ENNG. MARKETING ITI LTD MANKAPUR GONDA U.P. for their support. I would also thank my Institution and my faculty members without whom this project would have been a distant reality. I also extend my heartfelt thanks to my family and well wishers.

ASHOK RATNA VERMA Roll NO: 1212470034

DECLARATION
I hereby declare that the project work entitled International Business of ITI Ltd. Mankapur submitted to the ICCRMRT,Lucknow is a record of an original work done by me under the guidance of Shri S.S Bisht Manager-HRED & Shri Devasis Patnayak and this project work has not performed the basis for the award of any Degree or diploma and similar project if any.

ASHOK RATNA VERMA Roll NO :1212470034

TABLE OF CONTENTS
PREFACE ACKNOWLEDGEMENT DECLARATION TABLE OF CONTENT COMPANY PROFILE ABOUT THE TOPIC SWOT ANALYSIS RESEARCH OBJECTIVE RESEARCH METHODOLOGY ANALYSIS RECOMMENDATION LIMITATION CONCLUSION BIBLIOGRAPHY ANNEXURE

COMPANY PROFILE
ITI ltd is the firsts public sector enterprise. Established in India Telephone industries Ltd, a departmental undertaking under the ministry of post and telegraph, it was envisaged as an indigenous manufacturing facility in the beginning. ITI LTD Has since emerged with its own corporate identity, as a leading telecom company manufacturing the entire range of telecom equipment, which includes telephones, large digital switches, transmission system, digital microwave, fiber optic system and satellite communication systems. Vibrant R&D supports striving for excellence in quality cost effectiveness in its products and services, with talented engineers, state of art. A dedicated network system unit provides value added services such a shared hub VSAT services and MRTS and turnkey solutions .

BOARD OF DIRECTORS

Shri Y.K.Pandey
Shri Vijoy Kumar Smt. Anuradha Mitra Shri Pankaj Agrawala,IAS Shri C.S.Verma Shri J.K.Verma Lt. Gen. Davinder Kumar

- Chairman & Managing Director - DDG - PIP - DDG - EAF Dept. of Telecommunications Govt. of India - Joint Secretary Dept. of Information Technology,Govt. of India - Director Finance,ITI LIMITED - Director - P ,ITI LIMITED - VSM, SO-IN-C

MISSION
The mission of the company is to be the leader in the domestic market and an important global player in voice, data and image communication by providing total solution to customers, to build on core competencies to enter into the new business area. The company manufactures entire range of telecommunication system.ITI is in involved in design, development, manufacturing and installation and commissioning of telecommunication system to meet specific need of customers.

AWARDS AND ACHIEVEMENTS Safety awards for raebareli, palakkad and Bangalore
Three plants of ITI have won the national safety awards for outstanding performance in industry. Safety during the year 2004, which were presented at a function, held in New Delhi recently Rae bareli and palakkad plant received the award for achievement based on longest accident free year. The runner up award based on longest accident free year was a awarded to banglore and rae bareily respectively.

Energy conservation award to mankapur


ITI Mankapur plant, which saved energy to the tone of 384 lakh during the last 3 year, has won the national energy conservation award in 2004.

First prize for the best prize productivity in 1990 by national productivity council

SALIENT FEATURES OF MANKAPUR PLANT


Established Start of construction Start of production Annual capacity 1982 31-05-1983 April 1985 500kl(E-10B) 500KL(CSN-OCB283) Rs219.00cr RS31.41cr Rs3.30cr 352Acres 77,500 sq m 44,300 sqm 200sq m 7000sq m 16000KVA

Capital cost of E-10B CSN MAX-L Land Factory covered area Air conditioned area FDV space in factory Compressed air Installed capacity of power station-

Water storage capacity Total manpower Annual capacity Of component plant

From UPSEB &5800KVA Captive power Generation 50lakh 2358 Nos. connectors 1000000 relay 1400000 C&T 15,000 MDF Rack-3500 Hybrids-1800000 PCBS-26000 sq m 9001:2000

Mechanical

ISO Certification

ABOUT THE MANKAPUR UNIT


Mankapur was established in 1982 with the technical collaboration of CIT ALKATEL, FRANCE to manufacture E10B type of digital switching system. This E10B was a gift for India from RAJIV GANDHI (former prime minster of India) also the technology that time arises a revolution in India Telecom Sector. ITI manufactures MAX-L & MAX XL exchanges based on C-DOT technology which replaced the E10B Exchanges. The unit is also manufacturing CSN-MM racks used in exchange. ITI Ltd. Mankapur as made a significant place in the electronic maps of India and has earned the distinction of digital city of India. ITI Ltd. Mankapur has also entered into the non communication field with its note counting machine, note bundling machine, fake note detector, inverter etc.

It is the first unit in India which got opportunity to manufacture BTS. It started manufacturing BTS in the year 2005.

MAIN DIVISION
Mobile project division Switching exchange assembly plant Component division Circuit division Central service division

Our product range is Current


1. 2. 3. 4. 5. 6. 7. 8. 9. 10. E-10B Exchanges (Expansions) CSN for OCB 283 (in collaboration with M/S Alcatel, France) MAX-L & MAX-XL (C-DOT Exchanges) Network Synchronization Equipment (C-DOT) MDF (Main Distribution Frame) Line Jack Units GSM Equipment Installation & commissioning, (in collaboration with M/S Lucent Technologies, USA) Patch Panel Antenna , Miscellaneous Mech. Piece Parts on CNC Machines component Shop : Moulded Piece Parts , Connectors, Coil & Transformer, PCBs & Hybrid Manufacturing. BTS (GSM Equipment ) manufacturing in collaboration with M/S Alcatel, France in this year starting from Nov-2004.

Planned
11.

Our High-Tech Assembly And Testing Facilities / Infrastructure:


1. 2. Assembling SMD Cards with maximum 326 SMDs on one card. Capable of handling SMDs of various sizes a) Smallest 1 mm x 0.5mm b) 3. 4. 5. 6. Largest 14 mm x 18 mm (S08 package)

Soldering process a) No clean flux type m/c. b) Dual wave soldering m/c. Inspection of SMD Built in vision system in the head of the pick and place machine. Capability to manufacture racks with EMI protection compliant to ETSI specification. Testing a) Various functional card tester for C-DOT and ALCATEL products. b) Telecom testers for anologic cards c) Incircuit tester for all kind of cards

Our IT infrastructure:
1. 2. 3. 4. 100 MB Optical fibre based switched LAN with 250 nodes. LAN equipped with NMS features Internet / Intranet facilities with our own web page for intranet usage. Internet enabled BAAN ERP System with Windows NT / Oracle under implementation.

Technology handled:

1. 2. 3. 4. 5.

E-10B Digital Switch Technology Transfer from M/S ALCATEL, France. TNE/GAS (PCM systems) Network Synchronization Equipment (NSE) Technology Transfer from C-DOT, India Layer 2 to Layer 5. OCB 283 / CSN Technology Transfer from M/S ALCATEL, France. MAX-XL Large switch from C-DOT, India

Switching Equipment Assembly (SEA) Division


This division is responsible for assembly manufacture of all sale-able products for supply to customers. The process has been set up in association with Engineers of ALCATEL, France (the collaborator) and Quality System has been implemented according to strict requirement of International Standards (an ISO-9001 Unit of ITI). This division has two assembly group:

i)

Non SMD PCB Assembly for E-10B (OCB 181) system. Different components and devices are prepared for Assembly on component forming machine for leads forming and cutting. These devices are inserted on the PC Boards and soldered on wave soldering machine. Visual inspection and there after testing on dedicated Dynamic Functional Tester, insures a good quality. These passed boards are then integrated with the racks, which is prepared parallely, involving operation of Mechanical Assembly, wire preparations, panel assembly and wiring etc.

At system integration platform, functional testing of equipped racks is done before offering the product to customer (DOT) for acceptance.

ii)

Surface Mounted PCB Assembly for CSN (OCB 283) Systems. Most of the components devices to be assembled on PCBs by Automatic Pick and place machine (SMD). However, a few leaded components are manually inserted on the boards. Then wave soldering is done. PC Assemblies are visually inspected and then taken to universal manufacturing Defect Analyser (MDA). Since it is not functional tester any new card can be tested on it.

The subscriber line cards are subjected to functional test as these are stand alone sale-able products. However other cards are not subject to functional testing and these are integrated with the racks. The racks are put under the functional testing. In order to meet the technological advances achieved world wide and competition, as per liberalised industrial policy, where in Govt. of India has allowed Private operators to provide basic services in telecommunication, ITI Mankapur has gone for upgrading its product technology as per the market requirements, as and when required. The electronics switch E-10B (OCB 181 specification) hitherto being manufactured at Mankapur has been upgraded to OCB 283 level for ISDN facility and CCIIT No. 7 common channel signaling.

PRODUCT OF ITI MANKAPUR

TELECOM PRODUCT CDMA BASE TRANSMISSION STATION


Indias first public sector unit (PSU)-ITI Ltd was established in 1948. Ever since, as a pioneering venture in the field of telecommunication, it has contributed to 50% of the present national telecom network. With state-of the-art manufacturing facilities spread across six location and a countrywide network of marketing /service outlets, the company offers a complete range of telecom products and total solutions covering the whole spectrum of switching ,Transmission, access and subscriber premises equipment. ITI joined the league of world class vendor of global system for mobile (GSM) technology with the inauguration of mobile equipment manufacturing facilities at its mankapur and rae bareli plants in 2005-06. This ushered in a new era of indigenous mobile equipment production in the country. These two facility supply more than nine million lines per annum to both domestic as well as export markets. The company is consolidating its diversification into information and communication technology (ICT) to hone its competitive edge in the convergence market by deploying its rich telecom expertise and vast infrastructure. Network Management Systems, encryption and networking solutions for Internet connectivity are some of the major initiatives taken by the company.

CDMA( Code Division Multiple Access )


CDMA (code division multiple access ) is a digital wireless technology to provide mobile communication. CDMA wprks by converting speech into digital information, which is then transmitted as a radio signal over a wireless network. CDMA uses a unique code to distinguish each different call. The receiving device is instructed to decipher only the data corresponding to a particular code to reconstruct the. This enables many subscribers to share the same frequency band and , at the same time , without any cross talk or interference. CDMA WLL technology provides option of limited as well as full mobility to the customers. This helps to provide faster last mile connectivity, where laying of cables is difficult.

BTS (BASE TRANS-RECEIVER STATION )


Base Trans-Receiver Station (BTS) BTS A-9100, is radio frequency mobile communication product based on GSM technology. It is a set of equipments that facilitate wireless communication between user equipment (UE) and a network . A BTS in general consists of Trans-Receiver Module, Antenna Network Combiner, Controller(SUMA) & Alarm Extension system (XIBM). It is a self contained unit for transmitting/ receiving signal for mobile communication. Types of BTS:1. Indoor BTS 2. Outdoor BTS 3. Dual Band BTS 4. Twin TRX BTS

THE NON-TELECOM PRODUCT ARE NOTE COUNTING MACHINE (NCM) FAKE NOTE DETECTION MACHINE INVERTERS

*NOTE COUNTING MACHINE FEATURES- ITIS Note counting machine can be used for counting a wide variety of freshly issued,
soiled and old currency notes whether bundled or loose.

MODELS- ITIS note counting machine are available in two models with functional features being
the same in both the models. FLOOR MODEL-ANCM-01 DESKTOP MODEL- ANCM-02

THE MACHINE HAS THE FOLLOWING FEATURES WHICH ENABLE QUICK AND ACCURATE COUNTING :
Advanced solid-state electronics and precision tool mechanical assembly which provide highly accurate and reliable performance. Silent and smooth operation at super high counting speed. Vacuum suction is provided by a build-in vacuum pump, which has a filter to keep out dust and fiber, thus increasing the life of machine. Maintains hygienic condition for the operator. The machine automatically adds the continuously counted in free count, batch and check mode. The accumulated count is stored in the memory and retained after power OFF and will display again on power ON. The machine can count different denominations of Currency Notes and has a ca[acity to insert upto 200 notes.

The pip alarm will automatically sound a warning if the counted no is not equal to the present no. in CHECK and BATCH modes. Tropicalised diagnostics with easy error codes for easy maintenance by quick fault detection.

IN-HOUSE COMPONENTS MANUFACTURING FACILITY :

The unit is vertically integrated and has set up in - house facilities to manufacture components required for exchange assembly. As the unit is set up in a remote area and there were no reputed suppliers of components required for assembly of electronic circuits . A class components required for the assembly of the system are manufactured in-house except electronic components like integrated circuits, active and passive components etc. It has an excellent assembly line for leaded as well as SMD components and SMPS. Additionally, unit has its own R&D having all the possible facilities to design, manufacture and supply state-of-the-art assemblies used in Electronic Exchanges tailored to the customers needs. The R&D of Mankapur unit has made a big contribution in absorption of Technology and brought out new products with innovative methods. Following manufacturing plants have been set up in the unit alongwith assembly line. a) Electro mechanical component assembly plants Components plant as one of the division of Mankapur unit has been set up to manufacture Connectors, Relays, Busbars, Coil & Transformers and MDFs used for the switching equipments assembly. Unit production potential has been extended, which has enable the unit to market its products ranging from customer designed components to off-the-shelf components to a broad clientele.

b)

Metal Parts Manufacturing Plant

Very high standard of quality is required in the manufacturing of frames for electronic exchanges. In view of this ITI Mankapur has developed its own Metal Parts Plant for Sheet Metal Parts manufacturing and surface treatment operations. Comprehensive manufacturing process involving CNC Press Punching and CNC Bend Press, Shearing, Bending, Punching, Forming, Drilling, Welding, Silk Screening Assembly etc. are arrived out by a team of skilled personnel utilising advanced production techniques. The plant supported by a wide range of machinery with diverse applications enables to market product range from assembled racks accessories. Edge strips, frames etc for housing switching, energy, transmissions systems for a variety of applications at installation site within a very short time. In addition to this the facilities are up to the mark for surface treatment like plating, painting, sandblasting operations etc. A separate Gold Plating line is set up for plating of contacts required for connectors, Zn platings, Ni-Plating and Sn-pb Plating Lines are new facilities / infrastructure created over last 3-4 years only.

C)

CB MANUFACTURING PLANT PRINTED CIRCUIT BOARD

PCB MANUFACTURING FACILITY WAS SET UP IN 1986 UNDER COLLOBARTION OF ALCATEL, FRANCE.

SALIENT FEATURES PRODUCT DOUBLE SIDED PTH PCB SINGLE SIDE PCB PRE CUT MODULES BACK PANELS FOR SOLDERLESS INSERTION

SPARE CAPACITY

-10,000 SQM

STANDARDS-

MIL-P-55110 D MIL STD-275 E

APPROVALS -

ALCATEL C-DOT

MAJOR EQUIPMENTS

-CNC DRILLING M/C CNC ROUTING M/C COMP. PLATING LINE BBT TESTING

TRAINED MANPOWER- 100

PROCESS CAPABILITY MAX. BOARD SIZE 660 X 300 mm

BOARD THICKNESS

0.8mm 3.2mm

COPPER FOIL THICK. MIN. TRACK WIDTH

17 70 Micron 5 mil 5 mil

TRACK TO TRACK SPACING ASPECT RATIO 5 PISM

HOLES PER SQINCH FINISH SOLDER MASK RAW MATERIAL

50 SMOBC

FR-4/CEM-1 CCL

INPUT REQUIRED GERBER DATA IN FLOPPY/CD

PHOTO FILMS MECHANICAL DRAWINGS APPLICABLE STANDARDS INSPECTION & ACCEPTABILITY CRITERIA

LEAD TIME REQUIRED FIRST PROTOTYPE 15 DAYS

FIRST PRODUCTION LOT -

15 DAYS

ITI Ltd. Mankapur has established its own PCB Plant to manufacture professional grade Printed circuit Boards to meet the requirements of E-10B, CSN and MAX-L/XL (selective) system. The PCB Plant covered in an area of 4500 sq. meter in the controlled environment and most modern highly automatic production lines is having rated production capacity of 10000 sq. meter of Double Sided Plated through holes type of PCB. Quality and Process Control at different stages of production is monitored by most sophisticated equipments thereby achieving competitive quality level four large categories of products of professional quality conforming to MIL-P55110D are manufactured. Double sided with PTH Back panels for solderless insertion technology Press-cut modules SMOBC

d)

Hybrids Manufacturing Plant Hybrids circuits are to solve the inter connection and packaging problems involved with the use of LSI-VLSI circuits in high density applications. Hybrid plant is established to manufacture high technology. Thick Film Circuits produced by sophisticated produced methods & modern production equipment, automated production lines, flexible for customers applications by highly skilled and competent work force achieving quality standards equivalent to MII STD 883C Trimming accuracy up to = 0.3 % for resistance are achievable. Rated annual production capacity of plant is 1.8 million circuits. Hybrid plant of the unit was first division to achieve ISO-9002 Accreditation.

e) Computer Division Computer centre of ITI Mankapur has state-of-the-art facility for information processing. The division has well trained and skilled Engineers and Staff and is currently made BaaN ERP system alive in the unit. KEY user/Development Tools training is over and also End-user/Resource-person training is also over. The system is now operational from mid of year 2001.

f)

R&D Activities In-house R&D at Mankapur has been working towards achieving companys objective for excellence in the field of telecommunication. Main activities R&D division are :1. Assimilation of technology, 2. Product Support and obsolescence management, 3. System up-gradation and development, 4. Product development, The group has completely assimilated the E-10B switching technology. After incorporating the field requirements and technological developments E-10B has now become an Indian Switching technology with improved quality of reliability and reduced cost. True demonstration of technology assimilation is the development of 1000 port Automatic Branch Exchange (MPABX-1000). This PABX system has advanced facilities like multi-line operator control PC based O&M console, use DTMF dialing and extension metering & billing PABX-1000 system has been awarded as Best Technology System during WISITEX-96 Exhibition. R&D is extending solution to most of the field installation and commissioning problems are extended by R&D. It also provides production support by means of technical clarification, development of testing, documents generation etc.

f) Marketing Activities
1) At present, ITI Mankapur is involved in marketing and supply business of GSM products, with a plan to start manufacture them in near future as well as GSM Turn key project (Installation, Commissioning & Maintenance) .

2) Switching equipment ITI Mankapur has signed an agreement with DOT Lucknow to provide telephone services under Group-in-Dialing (GID) Scheme to shopping and residential complex at Lucknow through MPABX-1000 Switching equipment. 3) Export has been made to following countries ; a) NEPAL b) YEMAN c) SRILANKA d) g) j) SOUTH AFRICA VIETNAM UGANDA e) h) k) BANGLADESH MADAGASCAR SUDAN f) i) l) MALAYSIA RWANDA GAMBIA, etc.

4) Export Values in the last four years are given below: YEARS EXPORT - VALUE

1996-97 1997-98 1998-99 1999-2000 2000-2001

1.27 Crs. 2.15 Crs. 3.32 Crs. 1.80 Crs. No Order

h)

Total Quality Management

Manakapur Unit has been accredited with ISO-9001 Certification, in October 1999 for 3 years, subject to every 6 months of surveillance audit . The Unit is now moving towards adopting the concepts of Six Sigma Philosophy.

CUSTOMERS INDIAN CUSTOMERS


DEFENCE RAILWAYS DEPARTMENT OF TELEPHONE OIL SECTOR BANKS/FACTORIES/OFFICES

GLOBAL CUSTOMERS
AFGANISTAN MALAYSIA NEPAL SWITZERLAND

INTERNATIONAL ORGANISATION FOR STANDARDISATION


ISO stands for International Organization for standardization. ISO is a worldwide federation of national standard bodies. The work of preparing international standards is normally carried out through ISO technical committee. Each member body interested in a subject for whom a technical committee has been established has the right to be represented on the committee. Standards are the level of excellence in everything that we can do, so it was felt that there should be global system and hence iso came into existence. Its office is located in Geneva (Switzerland).

ISO STRUCTURE
100 or more countries 9000 standards 200 technical committees 800 sub committees 2500 engineers.

TYPES OF ISO DOCUMENTS


Specification Guidance Guides/tools Technical reports

BENEFITS OF ISO
Customer loyalty Repeated business & referral Reduction cost & cycle time Self esteem Confidence of interested party Recingnition

ISO:9000
ISO 9000 describes fundamental of quality management system & specifies the technology for quality management systems.

ISO:14000
The growth of human civilization is marked by rapid industrialization. The rapid & blind growth of industries without paying head to the environment has wrecked havoc on earth. ISO 14000 standard are known as environment management system. ISO14000 lays stress on System efficiency Scrap and waste reduction Pollution prevention Improved environment performance Implementing government regulation

PHILIPS, AUSTRIA was the first company in the world to take ISO 14000 certificate.

PARAMETERS OF ISO QUALITY : It is total characteristics of anything which bear the ability to satisfy the stated or
any implied needs.

OBJECTIVES : Objectives of any organization reflect the goals which it aims to achieves and
the priorities required. ISO standard lay stress on smart objectives.

S: SIMPLE M: MEASURABLE A: ACHIVEABLE R: REALISTIC T: TIME BOUND QUALITY PRINCIPLES:


COUSTMER FOCUS LEADEARSHIP

INVOLVEMENT OF PEOPLE SYTEM APPROACH TO MANAGEMENT PROCESS APPROACH CONTINUAL IMPROVEMENT FACTUAL APPROACH TO DECISION MAKING MUTUAL BENEFICIAL SUPPLIER RELATIONSHIP

SIX SIGMA
Six sigma is a measure of quality that strives for near perfection. It is a rigorous and systematic methodology that utilizes information verified by facts and statistics to measure and improve an organizations operational, practice and system by identifying prevention defects in manufacturing and service related processes in order to anticipate and exceed expectation of all public stakeholders to accomplish effectiveness. Six sigma is a process which talks about the ultimate quality. Six sigma can be described as TQMS (Total Quality Management System) that is it is a series of steps which involve statistical measurement that tells us how good our product services and processes really are.

HISTORY OF SIX SIGMA

The roots of six sigma as a measurement standard can be traced back to Carl Frederick gauss (17771855) who introduced the concept of the normal curve. Six sigma as a measurement standard in product variation can be traced back to the 1920s when Walter shewhart showed that three sigma from the mean is the point where process requires correction. Many measurement standards(cpk,zero defect,etc) later came on the scene but credit for coining the term six sigma goes to a Motorola engineer named bill smith.(incidentally, six sigma is federally registered trademark of Motorola). In the early and mid-1980 with chairman bob galvin at the helm, Motorola engineer decided that the traditional quality levels- in measuring defects thousands of opportunity didnt provide enough granularity. Instead, they wanted to measure the defect per million opportunities. Motorola developed this new standard and created the methodology and needed cultural change association with it. Six sigma helped Motorola realize powerful bottom- line results in their organization- in fact, they documented more than $16 billion in saving as a result of our six sigma efforts. Since then, hundred of companies around the world have adopted six sigma as a way of doing business. This is a direct result of many of Americas leaders openly praisin g the benefits of six sigma. Leaders such as Larry bossidy of allied signal (now Honeywell), and jack Welch of general electric company. Rumor has it that Larry and jock were playing golf one day and jack bet Larry that he could implement six sigma faster and with greater result at GE than Larry did at Allied signal. The results speak for themselves.

METHODS TO APPLY SIX SIGMA DMAIC PROCESS :


This process is applied where the line has already established. D DEFINE M MEASURE A ANALYSE I IMPROVE C CONTROL

DMADV PROCESS:
D DEFINE

M MEASURE A ANALYSE D DESIGN V VERIFY

ERP USED IN ITI LIMITED


ERP means enterprise resource planning. The ERP used ITI LIMITED is BAAN.

BAAN : Founded by Jan Baan in 1978 in the Netherlands. BAAN manufacturing control system waste first package developed by BAAN for MRPI, CRP, & MRP2. The company BAAN has become one of the worlds biggest software group & expects to remain on a first track for the foreseeable future.

BAAN solution are to achieve streamline the planning process by integrating diverse information, ensuring smooth planning with the help pf BAAN we get better decisions support.

MARKETING CONCEPT
The marketing concept holds that key to achieving organizational goals consists of being more effective than competition integration activities toward determining and satisfying the needs and wants of target markets. The marketing concept has been expressed in many colorful ways. meeting needs profitability Find wants and fills them Love the customer, not the product Selling focuses of the need of seller marketing of the need of the buyer selling is product with sellers need to convert his product into; marketing with the idea of the satisfying the needs of the customer by means of the product and the whole cluster of the things associated with creating. Delivering and finally consuming it. The marketing concept rests on four pillars: 1. Target market 2. Customer need 3. Integrated marketing 4. Profitability It starts with the factory focuses on the companies excising product, and calls for heavy selling and promoting to procedure profitable sales. It starts with a well defined marked, focuses on customer needs. Integrated all the activities that will affect the customers & product profit by satisfying customers. In the word of ITI marketing managers: CUSTOMER IS NOT ONLY THE KING, CUSTOMER IS EVERYTHING.

CUSTOMER NEED

A company can define its market but fail to fully understand the customers need. Some marketers draw a distinction between responsive marketing and creating matching. A creative marketer disserves and product solution that customer did not ask for but to which they entinoursatically respond. Companies must go beyond just asking consumers what they want.

The easy to customer rention is customer satisfaction. A highly satisfied customer:

Stay loyal longer. Buys more as the company introduce new products and upgrades existing products. Talks favorably about the company and its products. Pay less attention to competing brands. Offers products/ services ideas to the company. Costs less to server than new customers because transaction is routinized.

INTEGRATED MARKET
When all the companies department work together to serve the customers interests, the result is integrated marketing. Unfortunately not at all employees are trained and motivated to work for the customer. Integrated marketing takes place on two:

First: the various marketing function sales force, advertising, product management, marketing research and so on must work together. Second: marketing must be well co-ordinated with other company departments. Marketing does not work when it is merely a department, it works only when all employees appreciate their impact on customer satisfaction.

PROFITABILITY
The ultimate purpose of the marketing concept is to help organization achieve their goals in the case of private firms the major goal is profit.

THE SOCIETAL MARKETING CONCEPT


Holds that organizations task in to determine the needs, wants and interests target markets and to deliver the desired satisfaction more effectily and efficiently than competitions in a way that preserves or enhances the consumers and the societys well being.

The social marketing concept calls upon marketers to build social and ethical considerations into their marketing practices. They must balance and juggle the often conflicting criteria profits, consumer want satisfaction and public interest.

FINANCIAL OBJECTIVE

Earn and annual rate of return of investment. Product profits. Produce a cash flow.

MARKETING OBJECTIVE

The ultimate objective of any marketing activity is to satisfy the customers and today even a step ahead. The marketing will focus greater attention on how to deliver customer satisfaction and organization will begin to structure itself around segments and not product lines. The financial objectives must be converted into marketing objective. Example: If yhe company wants to earn $1,80,000 profit and it target margin in 10% an sales, then it must set a goal of $18 million in the company sets an average price of $260, it must sell 69,230 units if it expect total industries sales to reach 2.3 million units, it must gain 3% of to maintain this market share, the company will have to set certain goals for consumer awareness, distribution coverage and thus the marketing objective.

Achieve total sales revenue. Expand consumer awareness. Expand the number of dealers. Aim for an average price.

MARKETING OBJECTIVE:

[ OPERATION NAV SATABDI]

PRODUCTIVITY: For greater prosperity, global competiveness capacity exploitation shorter, new
technology adoption cycle time.

PROFITABILITY : Vow to make each unit profitable in the current year. Vow to cut wastage Vow to
cut inventory & working capital.

PARIVARTIAN: Parivartian means change. Change for betterment in every field, change for mind
set to accept new ideas & accept new ideas & accept reorganization revitalization of company to make future oriented. Accept change to survive in the world of competition.

SOME OF THE STRATEGIES ADOPTED BY ITI ARE AS FOLLOWS

Entering into service sector such as annual maintenance contract. Expansion of portfolio with defense, railway other state government. ITI also penetrating the market ITI captures the private vendors (who have registered them
with ITI) for the sale of their registered vendors, so that a mutual benefit can generated :Vendors can earn more profit by selling these products & the sale of the ITIs product will increase.

AUTHORITY AND RESPONSIBILTY


The head of marketing has the authority to receive the order and confirm its to acceptation its satisfaction. He is responsible for marketing function with respect to non- D.O.T> customer and explore new market avenue to manage and perform the function and maintain the following organization chart responsibility and interfacing department matrix.

FUNCTION OF MARKETING DEPARTMENT


Marketing department of ITI mankapur has always been involving in the function of marketing Ex. Selling distribution, promotion, the department of these function are depend upon the performance of marketing department. Marketing department is responsible for selling of ITIs product. The major product of ITIs E10B which is an exchange and OCB 238 equipment and component is hybrid, PCB, coil and transformers and connector. In which most department product is E10B equipment, ITI produces many communication equipments and also other by products which is being products which is being produced while E10B is in production. Marketing department is also working for new project named OCB283/CSN. In the context of selling these products marketing department is take care of same specific customer DOT ansd MTNL customer. Marketing department has the responsibility for marketing of these product, here researcher will take only two major product of ITI which has the maximum demand in domestic market so in this context researcher will take E10B, OCB283/CSN equipment principle features, customer SWOT analysis about E10B equipment.

RESPONSIBILITIES OF MARKETING DEPARTMENT

marketing (purchase order)

quality check division

dispatch of goods

planning division

manufacturing shop

goods delivered

purchase raw material

inward goods inspection (IGI)

installation of goods

EXPLANATION OF FLOW DIAGRAM


The flow diagram the represent the whole procedure of marketing department and it shows how every department interfaced with marketing department. Purchase order comes directly to marketing department by customer marketing department send this purchase order to the finance department for. The evolution of its anticipate cost and after costing marketing department send this P.O> to the planning department where analysis is being made regarding the addition rejection and anticipated time by which project will be cost addition rejection and lead time. After the planning department order goes to production product goes to the quality control where quality assurance is being related to product it any lackness occur in the product shop for rectification to quality control department it any ship up recure then this product is declared rejected and then the product is started after total quality assurance final checked product goes to stares and then it goes to shipping department where final delivered is being made marketing department takes the feedback from all the activity related to all production and flow up all department till the product delivered to customer.

ORDER COMES THROUGH R.O. [REGIONAL OFFICE]:


When order comes through the regional office even then ITI supplies its product direct to customers assignment location and payment is being made to the ITI Ltd.

PAYMENT
P.O. P.O.

CUSTOMER

ITI

DELIVERY

DISTRIBUTION
Distribution Channel of ITI Direct Order In the context of marketing ITI lie is saving zero level distribution channel. Zero level distribution means there is no mediator between ITI & its customer. As per as order comes equipment is delivered direct to specific location suggested by customer.

CONSUMER

GOODS

ORDER

ITI

DTS Delivery to site/Direct to site: ITI is having the responsibility to deliver to order its product at specific location as per customer
requirement. Marketing department of ITI is not only sells its product but also it provide presales and after sales services.

SOME OF THE DOCUMENT USEFUL FOR MARKETING DEPARTMENT OF ITI

Like every department in marketing department too there are many documents are used. But because of the security reasons I dont get all of them , but some of them, which I got, are: 1. 2. 3. 4. Commercial invoice. Purchase order from any organization (customer). Customer satisfaction index form (filled by customers). Services call report.

PERFORMANCE OF MARKETING DEPARTMENT OF ITI LTD. MANKAPUR

Among the various unit of ITI, ITI ltd. Mankapur has its unique place and ITI Mankapur is the most profitable plant of ITI LTD. it has been constantly giving profit since the inception of the plant. Its is the heart of ITI LTD. that pumps the blood in the entire ITI. We will take the performance of marketing department On the basis of total sales. Total export distribution, promotional activity, manpower and also the production. We will see the performance not only on the basis of profitability but also its total addition toward the economy. In private sector company, the yardstick for the performance not only on the basis of profitability but in case of public sector units yardstick should not be profitability is low. So researchers will asses the performance of marketing department not only on the basis of profitability, but also service toward the economy.

FUTURE PLANS OF ITI


ITI is a technology driver customer oriented business enterprise. That is combining its strength in manufacturing with that its process in turnkey services to provide total solution through diversification of its portfolio. So, some of the future plans by which the company can be competitive in the market and can retain market share are:

Starting business in the production of led lights. Long-term alliance portfolio new products. Expansion of products portfolio new products. Its solution like MPLS, internet infrastructure. Up gradation of technology to meet the market demand. Reduction of man power & skills building in new business areas by retaining & redevelopment. Explanation of business portfolio with defense/ railways.

PROMOTION ACTIVITY OF ITI MANKAPUR


ITI is fully geared up to supply equipment and spares. ITI can provide presales services as well as after sales services first we see pre-sales services as well as after-sale services. Also pulse of marketing can be judged from the interaction between manufacturer and customer.

PRE SALE SERVICES: In pre sales services ITI provides site surveys, exchange dimensioning as well as sales services like warranty repairs, annual maintenance cataract (A/V/C) technical assistance and training. AFTER SALES SERVICES: ITI has its own customer support services & CSS is a business strategy retain customer, regain customer & increase business strategy retain customer & increase business by exploring the possibility of providing new services. ITI is using CSS as a strategic tool for achieving customer satisfaction.

ASSEMENT OF OVERALL PERFORMANCE OF MARKETING DEPTT.


TOTAL SALES:- marketing deptt. Has been involving assembling component i.e. hybrid, PCB, coil & transformer & connectors. In electronic equipment services ITI has E10B exchange with more sophisticated technology. On account of good reputation in market ITI has very good marketing.

STRENGTHS OF ITI- THE TELECOM POINEER


Indias first telecom equipment manufacturer. Total telecom solutions provider Recognized as Top Turnkey Services Company, for 4 successive years. Multi-locational state-of-the-electronic assembly & component manufacturing facility accredited with ISO9000:2000 Multi-locational ISO1400:2004 Environment Management system certified plants. First Indian company to manufacture BTS & other infra products for GSM/WiMAX and other new generation products. Complete range of telecom products, value added services and customized.

Integrated logistic support to a variety of users Country marketing and customer care centers Strategic alliances with global telecom /IT majors Countrywide dedicated network system centers to provide comprehensive network solutions.

ITI has a dedicated network system unit for carrying out installation and commissioning of equipment as well as for undertaking Trunkey jobs and providing value added services. The successful completion of the mammoth strategic communication network ASCON for the Indian army underlines ITIs ability in standing up to the challenge of enhancing the reach of communication and information seamlessly over diverse media. In a fitting testimony the company continues to hold the numerous position as Indians top telecom turnkey solution provider. MANKAPUR SWITCHING : C-DOT GSM INFRA (BTS) BANK MECHNISING PRODUCTS

MANPOWER
ITI mankapur has technically competent and highly skilled manpower which is a positive factor for this company. The workers are totally attached to the company and here high level of commitment for their work. ITI mankapur marketing department staff strength is very less but existing employees are highly skilled and it can be watched through the effort made by marketing department. This unit is the most productive unit of ITI and the most profitable plant so it is the result of its manpower and theres is a learning habit among the workers and they have setup their mind for any change and always ready to accept new changes. HRD department has always been conducted training program for employees as well as for management. AS a matter fact manpower is an important assets for any company and the performance of company obviously depend upon its manpower. MANPOWER ARE THE ASSETS OF ANY ORGANIZATION

INVOLVEMENT OF ITI IN EXTERNAL TRADES


To accomplish higher growth, capacity utilization and to enhance the competitiveness of electronic component industry a sharp focus open export activity has been envisaged by ELCINA & ITI participated in many type of activity like trade fair, engineering fair exhibition etc., ITI participated a number of prestigious exhibitions both in India and abroad there are. ITI ltd. mankapur equipment is not only reputed in domestic market but also has very good international market. ITI export is E10B equipments, BTS etc. due to its high quality acceleration of international standardization (ISO), ITI export is increasing day by day. Before discussing on the procedure of the export form ITI, let us take an overview on external trade.

EXTERNAL TRADE INTRODUCTION:


As we know the buying and selling of goods with in a country is called internal trade. But when buying and selling of goods and services take place between nationals of different countries it is called external trade or foreign trade. Every country, big or small, buys and sells different goods from and to other countries. Goods worth crores of rupees are bought and sold every year. Foreign trade is an important economic activity because both the countries participating in it benefit in the process. For some countries, external trade is the most essential economic activity because most of their industrial activity depend on it. For example economic development of Hong Kong, Singapore, South Korea and Japan has been possible largely due to their foreign trade. World trade is dominated by the developed countries of Asia, Africa and Latin America have a small share. Like other countries, India imports and exports a large number of goods. After independence, foreign trade of India has considerably expanded. For economic development, it was necessary to import machinery, raw material and fuel oil. As a result import into India increased. However, it was also necessary to increase export to pay for the imports. Suitable export promotion measures were adopted by the Government to increase Indias exports.

External trade consist of export trade and import. Export involves sale of goods and services to other countries. When goods are traded by way of purchases from other countries. When goods are traded consists of imports exports the transactions are regarded as visible trade. External trade in services is referred to as invisible trade. When goods are imported into a country with the purpose of re-exporting them to some other country, it is known as entrepot trade. But like every thing trade also have some of its advantages and disadvantages.

ADVANTAGES AND DISADVANTAGES IN EXTERNAL TRADE


ADVANTAGES: 1. AVALIABILITY OF A LARGE OF GOODS: External trade enables a country to avail of the use of a variety of goods, which cannot be produced in the country can get the benefit of using goods, which it is not able to produce due to certain natural, physical or other limitations, by importing them from other countries. 2. EXPROT OF SURPLUS PRODUCTION: External trade facilitate export of surplus of a country import necessary items. This results in development of large scale industries. 3. SPECIALIZATION BASED ON RESOURSES ENDOWMENT: The quantity and quality resources available in countries differ on account of climate and geographical formation. External trade enable each country to specialized in the production of those commodities for which it enjoys relative advantage. Specialization leads to increase productivity and superior quality of goods. 4. HIGHER STANDARD OF LIVING: It improves the standard of living of people in different countries. Exchange of goods and consumption there of leads to higher standard of living of the people in the world. 5. PRICE EQUALIZATION: External trade leads to equalization of prices of commodities in the world markets after making allowance for transport and other cost. It bring stability and uniformity in the prices of commodities in all the countries of the world.

6. SECURITY FROM NATURAL CALAMITIES: Natural calamities such as flood, famine, drought etc., adversely affect the productive capacity of a country. External trade ensures adequate supply of those commodities, which are in short supply within the country due to such natural calamities. For instance medicine and food can be imported from countries during an emergency.

7. INTERNATIONAL RELATIONS: External trade develops business relations among countries of the world, which facilitate exchange of ideas countries. Leather goods pf Africa, batik art of Indonesia and brassware of India are known all over the world. There is always a demand for these goods especially in developed countries. Thus, external trade promotes cordial relation and understanding among nations of the world. 8. DEVELOPMENT OF TRADE PROMOTING SERVICES: Foreign trade has led to development of modern means of communication and efficiency in banking and insurance services. These services have enabled countries to have trade even in voluminous goods like food grains, wood, coal, and perishable goods, like fruits, flower, vegetables, meat, etc.

FUTURE PLAN
Our company is a technology driver customer oriented business enterprise. Which is combing its core strength in manufacturing with that its process in turnkey services to provide total solution through diversification of its portfolio. The strategy adopted by the company to be competitive in the market & to retain share include. Laong term alliance with BSNL/MTNL. Expansion of product portfolio-new product. Entering into manufacturing of mobile communication equipment like GSM&CDMA WLL INFRA & terminals. Its solution like MPLS, internet infrastructure. Upgradation of technology to meet the market demand. Reduction of man power & skills building in new business areas by retaining &re-devlopment. Expansion of the business portfolio with defence/railways.

ITI TODAY
ITI Limited is Indias pioneering venture in the field of telecommunication. Born in 1948, this premier. PSU has contributed to 50% of the persent national telecomm network. With state-of the-art manufacturing facitity spread across six location and a countrywide network of marketing /services outlets, the company ofeers a complete range of telecom products and total solutions covering the whole spectrum of switching, transmission , access and subscribes premises equipment. In tune with the technology trend, it has embarked on manufacture of mobile infrastructure equipment based on GSM (Global System for Mobile) technology. ITI has also acquired the technology for manufacture broadband infra equipment, NGN (new Generation Network) equipment based on IP technology and SDH (Synchronous Digital Hierarchy) products.ITI has a dedicated network system unit for carrying installation and commissioning of equipment as well as for undertaking turnkey jobs and providing value added services. The successful completion of the mammoth strategic communication network ASCON for the Indian army underlines ITIs ability in standing up to the challenge of enhancing the reach of communication and information seamlessly aver diverse media. In a fitting testimony, the company continues to hold the numero uno position as Indias top

telecomturnkey solution provider. ITI joined the league of world-class vendors of GSM technology with the inauguration of mobile equipment manufacturing facility at its Mankapur and Rae bareli plants, which opened a new era of indigenous mobile equipment production in the country. These two lines will augment the capacity to more than nine million lines for catering to both domestic as well as export markets. By deploying its rich telecom expertise vast infrastructure, the company is consolidating into ICT(Information and Communication Technology) space to hone its competitive edge in the convergence market. Network Management System, Encryption and Networking solutions for internet connectivity are some of the major initiatives by the company.

MARKETING DEPARTMENT ACTIVITIES


Marketing department of ITI Limited has been including in the marketing equipment like E10B, OCB/CSN and marketing of component hybrid , PCB, coil and transformers, connector. The marketing department looks after the activity related to the marketing of switching Equipment and component for DOT and MINI and non DOT and MTNL etc. customer. Every employee of marketing department is having a responsibility of ITIs switching equipment and component by any customer than marketing department than after the planning department order goes to production department order the planning department than after the planning department receives the P.O. and send his purchase order the planning the production. Final goods to store and than to shipping and finally goods and delivered to customer location. Marketing department is also responsibility for the distribution and promotion of communication equipment and if there is any slackness in ITIs given product marketing department also provides after sales services. It was just a by and large arrives about the activate of marketing department researcher will study in deep further.

DEPARTMENT PROCEDURE OF MARKETING


STEP1: ON_receipt of order from the R.O. the same shall the received for its adequacy and to understand the customer requirement. STEP2: It is torn and condition of the order are acceptable confirmation shall based to R.O. and also to customer. STEP3: A communication is also n sent to the production to execude the order. STEP4: The program made and supply position shall be monitored through production and planning any anticipated slippage in delivery and parabable delivery schedule shall be communicated to the customer. STEP5:Exploring of new market avenue is done by referring of business magazine. Exhibition , seminar of directly initiating with probable customer.

AUTORITY AND RESPONSIBILTY


The head of marketing has the authority to receive the order and confirm its to acceptation its satisfaction. He is responsible for marketing function with to non-dot customer and explore new market avenue to manage and perform the function and maintain the following organization chart. Responsibility and interfacing department matrix.

FUNCTION OF MARKETING DEPARTMENT


Marketing department of ITI limited mankapur has always been involve in the function of marketing Ex. Selling, distribution, promotion, the department of these function are depend upon the performance of marketing department. Marketing department is responsible for selling of ITIs product.

The major production of ITIs E10B which is an exchange and OCB 238 equipment and component is hybrid , PCB , coil, and transformers and connector. In which most department product is E10B equipment. ITI product many communication equipment and also other by products which is being produced named OCB 283/CSN. In the context of selling of these product marketing department is take care of selling pf communication equipment E10B and also other component. As per as ITIs marketing department selling function concerted ITI has same specific customer DOT and MTNL and also non DOT, MTNL customer. Marketing department has the responsibility for marketing of these product, here researcher will take only two major product of ITI which has the maximum demand in domestic market so in this context researcher will take E10B OCB 283/CSN equipment principal feature SWOT analysis about E10B equipment.

DISTRIBUTION:
Distribution by channel of ITI lie is saving zero level distribution means there is no mediator between ITI & customer. As per order comes equipment is delivered direct to specific location superseded by customer.

DTS DELIVERED TO SITE/ DIRECT TO SITE :ITI is having the responsibility to deliver to order its location as per customer requirement. Marketing department of ITI is not only sell its product but also provide per sales and after sells service.

ORDER COME THROUGH R.O.(REGIONAL OFFICE):When order come through the regional office then ITI suppliers its product direct to customer assigned location and payment is being made to the ITI limited.

DISTRIBUTION CHANNEL FOR ITI EXPROT :In case of export , agent who is appointed by ITI takes order and sent to ITI marketing department and than final goods export to direct customer location means ITI is having the responsibility to deliver it product to aboard location.

PROMOTION ACTIVITY OF ITI MANKAPUR :ITI is fully to supply E10B equipment and spares. ITI can provide presales services first we see presale service.

PRE-SALE SERVICE:Site survey exchange dimensioning.

AFTER SALES SERVICE:Warranty and out of warranty repair annual maintenance contract, technical assistance 7 training.

EXPORT:ITI LTD mankapur equipment is not only reputed in domestic market but also has very good international market. ITI export E10B equipment and due to its high quality and acceleration of international standardization organization. ITI export is increasing day by day.

EXPORT PROCEDURE
MARKETING DSEPARTMENT ENG. SER. PLANNING PRODUCTION P.O. There are three categories of export as per export impact policy 1. Prohibition items. 2. Restricted items.

3. Freely export. ITI exported following policy of free exported. All good may be exported without any registration to the expect such export are regulated by ITC(HS). On account of free export policy of ITI the purchase order (P.O.) comes through cop rate office and than marketing department receive the P.O. and sends the purchase too engineering service for the related for work order goes the planning department than the production shop for the final assembly by the equipment and after production. Final equipment goes to the quality control department and Q.C. department proper quality assurance is being made. It is to watched the are related for export for a custom clearance and specific document negotiation document are submitted in the bank and payment made through the system of later the credit and after the goods and delivered to customer.

FUNCTION OF MARKETING DEPARTMENT


Marketing department of ITI ltd mankapur has always been involving in the function of marketing that selling, distribution, promotion. The department of these function are depend upon the performance of marketing department. Marketing department is responsible for selling of ITIs product. Marketing department is also working for new project named OCB283/CSN. In the control of selling of these product marketing department is taken care of selling of communication equipment and also other component. As per as ITIs marketing departments selling function concerned. ITI has some specific customer, that DOT & MTNL and also some non DOT, MTNL customer.

DISTRIBUTION
Distribution channel of ITI direct order in the context of marketing ITI lies is saving zero level distribution channel. Zero level distribution means there is no mediator between ITI & its customer. As per as order comes equipments is delivered direct to specific location suggested by custome

consumer

order

ITI

goods

DTS (DELIVERY TO SITE ) DIRECT TO SITE:ITI is having the responsibility to deliver to order product at specific location as per customers requirement.

Marketing department of ITI is not only sells its products but also it provide presales and after sales services .

ORDER COME THROUGH R.O. :When order comes through the regional office even then ITI supplies product direct to customers assigned location and payment is being made to the ITI ltd.

PAYMENT

CUSTOMER

P.O

DELIVERY

ITI

DISTRIBUTION CHANNEL FOR EXPORT:-

In case of export agent who is appointed by ITI takes the order and sent to ITIs marketing department and then final goods exported customers locations mean ITI is having the responsibility to deliver it product to abroad customer location.

PAYMENT P.O. P.O.

CUSTOMER

AGENT

P.O.

DELIVERY

Promotion activity of ITI Mankapur


ITI is fully geared up to the supply equipment and spares. ITI can provide presales services as well as after sales services first we see presales services.

Pre-sales services: site survey, exchange dimensioning. After-sales services: warranty and out of warranty repair annual maintenance contact technical &
training.

Activity for Export Production: to accomplish higher growth and better capacity utilization and
to enhance the comptitivence of electronic component industry a sharp focus on expert activity has been envisaged by ELCINA and also ITI participate in many type of activity like trade fare engineering fair exhibition. ITI participate in a number of prestigious exbitions both in India and ad road they are

EXPORT:ITI ltd mankapur equipment is not only reputed in domestic market is not only reputed in but also has very good international market. ITI export equipment and due to its high quality and acceleration of international standardization organization. ITIs export fig. is increasing day by day.

EXPORT PROCEDURE
WORK ORDER RELEASE Marketing department engineering & services planning production P.O Corporate office P.O. Abroad Customer Delivery of goods Negotiation Document Bank Quality Assurance Final Good Store Product custom clearance shipping payment receiving Quality Control

Payment receiving There are three categories of export import policy 1. Prohibition items 2. Restricted items 3. Freely export

ITI exported following policy of free exported. All goods may be exported without any restriction to the extent such export are regulated by ITC(H.S.). On account of free export policy of ITI purchase order (P.O.) comes through the corporate office and then marketing department receive the P.O. and sends this purchase to engineering services for the releasing of work order and after releasing of work order goes to planning department and then production shop for sales.

PERFORMANCE OF MARKETING DEPARTMENT OF ITI LTD. MANKAPUR:Among the various unit of ITI, ITI ltd mankapur has unique place and ITI mankapur is the most profitable plant of ITI ltd. it has been constantly giving profit since the inception of the plant. It is the heart of ITI Ltd that pumps the blood in the entire ITI. We will take the performance of marketing department .on the basis of total sales. Total export distribution, promotion activity, manpower and also the production. We will see the performance not only on the basis of profitability but also its total addition toward the economy. In private sector company, the yardstick for the performance not only on the basis of profitability but in case of public sector unit yardstick not be profitability because these unit are started in those sector in those sectors where profitability is low. So researcher will asses the performance of marketing department not only the basis of profitability, but also service toward the company.

AFTER SALES SERVICES :ITI not only provide after sales services provide pre sale services. In pre sale services it provide site surveys exchange dimensioning as well as a sale services like warranty repair, annual maintenance cataract (AMC) technical & training. Pulse of marketing can be judged from the interaction between manufacture & customer. ITI has its own customer support services & CSS is a business strategy retain customer, regain customer & increase business by exploring the possibility of providing new service. ITI is using CSS as a strategic tool for achieving customer satisfaction.

ASSESMENT OF OVERALL PERFORMANCE OF MARKETING DEPTT.:TOTAL SALES:- Marketing deptt. Has been involving assembling component i.e. hybrid PCB, coil, transformer & connectors. In electronic equipment services ITI has E10B exchange with more sophisticated technology. On account of good reputation in market ITI has very good marketing.

STRENGTH OF ITI THE TELECOM PIONEER: Indias first telecom equipment manufacturer. Total telecom solution provider Recognized as top turnkey services company for 4 successive years. Multi- locational state-of-the-art electronic assembly & component manufacturing facility accredited with ISO 900:2000 Multi-locational ISO 14000:2004 Environmental Management System certified plants. First Indian company to manufacturing BTS & other infra products for GSM/WiMAX and other new generation products. Complete range of telecom products, value added services and customized integrated logistic support to a variety of users. Countrywide marketing and customer care centers Strategic alliances with global telecom /IT majors Country wide dedicated network system centers to provide comprehensive network solutions

ITI has dedicated network system unit for carrying installation and commissioning of equipment as well as for undertaking turnkey jobs and providing value added services. The successful completion of the mammoth strategic communication network ASCON for the Indian army underlines ITIs ability instanding up to the challenge of enhancing the reach of communication and information seamlessly over diverse media.

In a fitting testimony the company continues to hold the numerous as position as Indians top telecom turnkey solution provider.

MANKAPUR SWITCHING :C-DOT GSM INFRA (BTS) BANK MACHANISING PRODUCTS MANKAPUR SWITCHING :C-DOT GSM INFRA(BTS) BANK MECHANISING PRODUCTS

SALES ANALYS :

2006-07 50000 2005-06 2004-05 2003-04 2002-03 0 10000 20000 30000 40000 50000 60000 40000 30000 20000 10000

PROFITABILTY:YEAR 1996-97 1997-98 1998.99 1999-00 2000-01 2001-02 2002-02 2003-04 2004-05 2005-06 2006-07 PBT(in cr.) 55.78 84.94 83.94 55.10 8.24 11.98 91.49 117.94 -127.37 -87.22 -143.12 TOTAL INCOME(In cr.) 277.79 278.58 324.35 319.90 381.86 479.99 484.71 163.89 371.34 487.37 565.85 RATIO(PBT to total income)(%) 20.08 30.49 25.61 27.22 2.20 2.50 -18.88 -71.96 -34.30 -17.89 -25.29

PRODUCTIVITY OF CAPITAL:YEAR TOTAL CAPITAL PBT WITH CASH EMPLOYED (in cr.) AND NON CASH COST (in cr.) RETURN ON CAPITAL w.r.t PBT WITH ALL CASH AND NON-CASH COST
34.77 44.16 37.63 27.93 13.93 13.21 -12.74 -27.98 -30.22 -6.29 -28.62 -31.77

1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08

360.60 304.67 318.18 335.43 350.31 397.53 414.30 296.00 287.32 314.74 292.14 508.00

125.37 134.53 119.74 93.67 46.88 52.51 -52.77 -82.82 -86.83 -19.80 -83.61 -161.41

Comment: company has shown negative RY in the current year 2007-08.

Sales

DITRECT MATERIAL EMPLOYEE COST PROFIT FINANCING EXPENCES DEPRECIATION OTHER

VALUE IN PERCENTAGE:
DIRECT MATERIAL EMPLOYEE COST PROFIT FINACIAL EXPENSES PEPRECIATION OTHERS 119.27% 29.13% -87.22% 20.61% 3.46% 14.75%

SWOT ANALYSIS

STRENGTH
Organization name. Dedicated and devoted employees. Collaboration with French company. Niche player in the field of electronic exchange and banking automation in India.

WEAKNESS
ITI has limited customers. No advertisement. No promotional activities in any level. Delay in purchase and distribution of goods. Government rule and regulations. Less incentive is given to the employees.

OPPORTUNITY

It can be grab the whole world market of telecom. It can enter in other areas of telecom. Make collaboration with international companies.

THREAT

Several companies have entered into the INVERTOR sector with heavy sales promotional
scheme.

RESEARCH OBJECTIVES

To generate demand for telecom product through innovation. To maintain an overall growth rate of 30% per year. For each existing

Business it should match at least the industry growth rate. To telecom a strong service provider with major business thrust in

Telecom network and operation and value added services. To strength technology scanning capacities to benchmark the organizational product/services
against global standards to identity the potential partners.

To achieve global quality standards to identify the potential partners. To introduce effective production planning and control systems for achieving delivery
schedules, streaming production over the whole year and better inventory controls.

RESEARCH METHODOLOG

DEFINITION OF RESEARCH

1. A systematic search for knowledge. 2. Movement from known to unknown. 3. Research in common refers to search for knowledge. One can also define research as a Scientific and systematic research for pertinent information on specific topics.

It is way to systematically solve the research problem. In it we study various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. It is important for the researcher not only to understand the research methods and techniques but also the methodology.

Research is a planned and systematic investigation and analysis of factual data to check, verify or disapprove guesses, clue, assumption. It supplement the existing body of knowledge and widens the frontiers of understanding.

Edwin. B. Flippo defines research as Systematic and purposive investigation of fact with the object of determining causes and effect relation among such fact.

SIGINIFICANCE OF THE STUDY

This research was done to analysis the marketing division of the company of ITI ltd. It is a descriptive type of research study.

Sampling design

A sample design is a definite plan for obtaining a sample from a given population. It refers to the technique or the procedure the researcher would adopt in selecting items for the samples. Samples design is determining before the data are collected. Sample unit: A design has to be taken concerning a sampling unit before selecting sample. Sampling unit may be geographical one such a state, village, etc., or a construction unit such as house, flat, etc., or it may be social unit such as family, club, school, etc., or it may be an individual. The researcher will have to decide one or more of such units that he has to select for his study. Size of sample: this refer to the number of items to be selected from the universe to constitute a major problem before a researcher; the size of sample should neither be excessively large, nor too small. It should be optimum. An optimum sample is one which fulfills the requirement of efficiency, representativeness, reliability and flexibility, while deciding the size of sample; researcher must determine the desired precision as also an acceptable confidence level for the estimate. As such, budgetary constraint must invariably be taken into consideration when decide sample of 100-150 customer.

Area selected

The survey was conducted in MANKAPUR GONDA.

DATA COLLECTION:

The method that be used for collecting data was primary data for collecting primary data we used questionnaire. Through questionnaire found the information and proper feedback about product. But for some information related with the exact data and problem I had taken help with magazine internet and other sources.

There are two methods of data collection.

Primary Data:-

Primary data can be collected either through experiment or through survey. If the researcher conducts an experiment, he observes some quantitative measurements, or the data, with the help of examines the truth contained in his hypothesis. But in the case of survey, data, can be collected by any one or more of the following ways.

1. 2. 3. 4. 5. 6.

By observation Through personal interview Through telephone interview By questionnaires: Through schedules: Other method a. b. c. d. Warranty card Mechanical devices Projective techniques Depth interview

Secondary sources:

Secondary data means data that are already available i.e., they refer to the data which have already been collected and analyzed by someone else. When the researcher utilizes secondary data, then he has to look into various sources from where he can obtain them.

Secondary data may either be published data or unpublished data. Usually published data are available in (a) Various publication of central, states are local governments. (b) Technical and trade journals

(c) Books, magazines, and newspaper. (d) Reports and publications of the various association connected with business and industry, bank stock exchange

(e) Public record, and statistic, historical documents and other sources of published information like website of industry or company.

Data is collected from both the primary and secondary sources

Research Method

The basic type of research are as following: 1. Descriptive vs. analytical: Descriptive research survey and fact finding enquiries of different kinds. The major purpose of descriptive research is descriptive of the state of affairs as it exists at present. In Analytical research on the other hand, the researcher has to use facts or information already available, and analyze these to make a critical evaluation of the material. 2. Applied vs. fundamental: Applied research aims to finding a solution an immediate problem facing a society or an industrial/business organization, whereas Fundamental research is mainly concerned with generalization and with the formulation of a theory.

3. Quantitative vs. qualitative: Quantitative research is based on the measurement of quantitative or amount. It can be term of quantity. Quantitative research on the other hand, is concerned with quantitative phenomenon, involving quality or kind for instance investigating for human behavior. 4. Conceptual vs. Empirical: Conceptual research is that related to some abstract idea or theory. It is generally used by philosopher and thinker to develop new concepts or to reinterpret existing one. Empirical research re relies on experience or observation alone, often without due regard for system and theory. We can it experimental type of research.

I have chosen survey method because of the following advantages:

ADVANTAGES OF SURVEY METHOD:1. Survey is conducted in case of descriptive research studies. 2. Survey- type research studies usually have larger samples because the percentage of responses generally happens to be low, as low as 20% to 30% especially in mailed questionnaire studies. Thus, the survey method gather data from a relatively large number of cases at a particular time it is essentially cross- sectional. 3. Survey are concerned with describing, recording , analyzing and interpreting conditions that either exists or exited. The researches does not manipulate the variable or arrange for events to happen survey are only concerned with condition or relationship that exists, opinion that are held, process that are going on, effects that are evident or trends that are developing. They are primarily as they relate to current conditions. Thus in survey, variables that exist or have already occurred are selected and observed. 4. Survey is usually appropriate in case of social and behavioral sciences. 5. Survey us an example of field research. 6. Survey may either be census or sample survey. They may also be classified as social survey, economic survey or public surveys. 7. The method of data collection happens to be either observation, or interview or questionnaire or some projective technique. 8. Possible survey relationships between the data and the unknown in the universe can be studied through survey.

TYPE OF QUESTIONNAIRE :Questionnaire can either be structured or unstructured form. Structured questionnaire :- In which there are definite, concrete and pre-determined question. The questions are presented with exactly that same wording and the same order to all respondents.

SAMPLING
The sampling technique used, was random sampling technique as were universe is quite large relatively small group was selected which able to represent the whole universe.

SAMPLE SIZE Sample size limited to 30 respondents

FACTS AND FINDINGS:After undergoing summer training in ITI ltd , I got a lot of knowledge and practical experience and also I came across some problems and their cause which are as follows: PROBLEMS: Company takes a lots of time for dispatching the goods. Limited exports. Company doesnt posses a proper budgeting and monitoring system. Trading has increased whereas manufacturing has decreased which resulted in decrease in contribution. Which to fixed assets, the company has to incur losses.

CAUSES:-

Lack of proper management of inventory i.e. inventory lag period is high. Lack of proper distribution network. Low efficient work force. Lack of proper sales promotional schemes and advertisement. Obsolete technology. Fierce competition with global market. Intervention of government policies and norms. Company does not possess proper strategies, proper budgeting & monitoring system.

Finding -1
Are you using any inventory in your home ?

USING THE INVENTORY

NO YES

Above graph show that 85% of the people in mankapur are using inverter in their home and
only 15% people are not using any inverter.

Finding -2

Which company INVERTOR YOU ARE USING ?

Sales

ITI SUKAM LUMINOUS POWER LINE

Above graph show that 60% user are using ITI ltd inverter, 10% customer are using SUKAM COMPANY, 25% customer uses LUMINOUS and 5% POWER LINE.

Finding -3
Do you know difference between normal and branded inverter?

COLUMN 1

NORMAL INVETOR BRANDED INVERTOR

Above graph show only 63% people know difference between the normal and branded inverter.

FINDING -4
ARE YOU AWARE ABOUT THE NAME OF ITI LTD. INVERTER.

Sales

AWARE NOT AWARE

Above graph that near about 95% respondent are aware about the name of ITI ltd. mankapur.

FINDING -5
Are you aware about technology used in ITI ltd. mankapur ?

Sales

yes no

Above graph show that in mankapur 65% respondents are know about the technology used by ITI ltd. & 35% do not know that.

FINDING-6
DO YOU THINK ITI LTD. INVERTER IS THE PERFECT?

Sales

SATISFIED UNSATISFIED

ABOVE GRAPH SHOW THAT 92% USER ARE SATISFIED WITH THE ITI LTD INVERTER SO THEY THINK THE ITI LTD. IS PERFECT OPTION AS INVERTER WHILE 8% THINK THAT THIS IS NOT.

FINDING-7
ARE YOU SATISFIED WITH THE AFTER SALES SERVICES IF THE ITI LTD. INVERTER?

Sales

HAPPY UNHAPPY

ABOVE GRAPH SHOW THAT 85% RESPONDENT ARE HAPPY & FULLY SATISFIED WITH AFTER SALES SERVICES OF THE ITI LTD. , ONLY 15% RESPONDENTS HAVE SOME PROBLEM.

FINDING-9
ARE YOU HAPPY WITH THE BRAND PROMOTION OF THE COMPANY?

Sales

HAPPY UNHAPPY

Above graph show that mostly respondents happy with the brand promotion of company.

FINDING-10
WHAT COULD BE YOUR REMARK FOR ITI LTD INVERTER?

Sales

EXCELLENT VERY GOOD GOOD FAIR

Above graph show that 40% respondent fare that iti ltd. inverter have excellent work & 30% say that its working good & 25% remark its good while 5% say that iti ltd inverter doing fair job .

FINDING-11
ARE YOU SATISFIED WITH THE PRICE?

Sales

SATISFIED DISSATISFIED

Above graph show that 60% people are satisfied with the price of iti ltd. mankapur inverter.

Questionnaire for customers Name:Address:Contact no.:Occupation:-

1. Are you using any inventory in your home ? A) yes B) No

2. Which company INVERTOR YOU ARE USING ? A) ITI B)SUKAM C)LUMINOUS D)POWER LINE

3. Do you know difference between normal and branded inverter? A) NORMAL B) BRANDED

4. ARE YOU AWARE ABOUT THE NAME OF ITI LTD. INVERTER. A) AWARE B) NOT AWARE

5. Are you aware about technology used in ITI ltd. mankapur ? A) YES B) NO 6. DO YOU THINK ITI LTD. INVERTER IS THE PERFECT? A) SATISFIED B) UNSATISFIED 7. ARE YOU SATISFIED WITH THE AFTER SALES SERVICES IF THE ITI LTD. INVERTER? A) SATISFIED B) UNSATISFIED 8. ARE YOU HAPPY WITH THE BRAND PROMOTION OF THE COMPANY? A) SATISFIED B) UNSATISFIED 9. WHAT COULD BE YOUR REMARK FOR ITI LTD INVERTER? A) EXCELLENT B) VERY GOOD C)GOOD D) FAIR 10. ARE YOU SATISFIED WITH THE PRICE? A) SATISFIED B) UNSATISFIED

RECOMMENDATION
Implementation of innovation technology. Proper inventory management should be followed. Dedicated R&D people are needed. Motivational classes should be arranged for the employees. Proper training process is needed. Internal transfer of the employee is needed. Optimum utilization of existing infrastructure & resources. Sale of obsolete machine and scrap. Since company has put its steps in the direction of production of diversified products, more innovation should be done in this way. Adopt customer retention policies. Company should emphasize on providing different model. Offering different motivation scheme. Prime focus on the configuration, quality, price & on time delivery.

LIMITATION OF THE STUDY 1. Limitation number of respondent. 2. Because of the secrecy of data, exact figure, while in this study only few are considered. 3. One more problem is time, because the limited time given by the respondents restriction me to mention more information in my report. 4. Chance of business of the respondent can mislead the study.

CONCLUSION
We are living in era of modern technology & can be rated as A MAGICAL TECHNOLOGY WHICH COMBINES THE SKILLFULL HANDS WITH THE REASONING MINDS. Because of its very high positive impact on employment, wages, labor skills, productivity & research electronics communication is treated as strategic industry. Just because of the advancement in electronics industry now these days the communication is so economical and is in every hand. Knowledge and idea are the heart of development process and increasingly overshadowing the natural resources. Its fulfills the requirement of the present scenario.

BIBLIOGRAPHY Profile of ITI Ltd. By ITI Ltd. Mankapur. www.google.com www.itiltd-india.com www.eximkey.com