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Guide to a good venture pitch.

Conquest 2007, BITS-Pilani

Center for Entrepreneurial Leadership, BITS-Pilani


First Page
 This presentation intends  Format it well. Make it
to be a guideline for look beautiful and weed
Conquest finalists. out all spelling mistakes.
 The order followed by the  Focus on your strengths,
slides is logical. Your USP.
presentation should have a
similar structure.
 Do not have too many
slides. Ideally fifteen is
good.

Center for Entrepreneurial Leadership, BITS-Pilani


Introduction (1 slide)

 The most important slide.

 What does your company do?(in one line)

 Current status:
 Stage of the venture. Incorporated?
 Any big clients or piloting partners? Testimonials?
 Funded?

Center for Entrepreneurial Leadership, BITS-Pilani


Stars

List the most important points about your company.


 Strong management team.
 Patents and unique technology or model.
 USP
 Attractiveness of the venture for investment.
 Market trends, market growth rates.
 Size of the target market.

Center for Entrepreneurial Leadership, BITS-Pilani


Problem or the pain (1 slide)

 Describe the problem your venture aims to solve or the


pain of the society it relieves.

 How big is the problem? Mention data, statistics.

 W hy hasn’t it been so lved befo re?

Center for Entrepreneurial Leadership, BITS-Pilani


Solution (1-2 slides)

 How does your venture solve the problem?


 Why/how is it more effective than the current solutions, if any?
 USP!

 Describe your product or service in required amount of detail.


 The magic/technology behind it. Patented?
 Important selling features.
 Use simple diagrams, flow charts. Give screenshots/pictures.
 Value addition to complimentary products or services available
currently.

Center for Entrepreneurial Leadership, BITS-Pilani


Testimonials (1 slide)

 Every investor needs proof about solution efficacy.

 Why did your customer love you?


 Response of existing clients. Use logos.

 Or response to prototype by prospective


clients/customers.

Center for Entrepreneurial Leadership, BITS-Pilani


Market analysis (1-2 slides)

 Which market need are you meeting?


 Describe the market.
 How big is it?
 Growth rate?
 Maturity.

 Product positioning.
 Market Capture projections.
 Marketing strategies. How will you reach the market?

Tip: always brilliant to describe a typical customer/client.

Center for Entrepreneurial Leadership, BITS-Pilani


Business model (1-2 slides)

 What is the business model? Use flowcharts and


diagrams.
 How will you make money?
 Revenue strategy and model.
 Economies of scale.
 Describe distributor or franchise commission/rates, if
applicable.

 Operations model. Use flowcharts and diagrams

Center for Entrepreneurial Leadership, BITS-Pilani


Competition analysis (1 slide)
 Who else is tackling the same problem? (direct
competitors)
 Why are you better?

 Compare features on a table/matrix.


Feature A Feature B Feature C

Product A Yes Yes Yes

Product B No Yes No

Product C Yes Yes No

Center for Entrepreneurial Leadership, BITS-Pilani


Management Team (1 slide)

 Who will run the show?

 Relevance of experience/skills to role allotted.

 Track record.

 Who is missing? Solution.

Center for Entrepreneurial Leadership, BITS-Pilani


Co-stars (1 slide)

 Technology development team.

 Partners.

 Board of advisors.

 Board of directors.

 Legal advisors.
Center for Entrepreneurial Leadership, BITS-Pilani
Rollout plan (1 slide)

 Current status.

 Rollout model.
 Strategy behind it.

 Timeline of the rollout.

Center for Entrepreneurial Leadership, BITS-Pilani


Risks (1 slide)

 What reasons could lead to failure?

 Regulatory risks.
 (Medical and financial ventures, beware.)

Center for Entrepreneurial Leadership, BITS-Pilani


Exit strategy (1 slide)

Acquisition? IPO?

Diversification?

Center for Entrepreneurial Leadership, BITS-Pilani


Financial summary (1-2 slides)

 Mention key assumptions.

 Give key figures of revenue growth, profits, ROI.

 Projections for next few years.

 Mention breakeven period.

T ip:D o no t sho w excel sheets,since yo u’ll never read them


neither will the investor. Only gives a crammed look.

Center for Entrepreneurial Leadership, BITS-Pilani


Funding summary (1 slide)

 Requirements and details.


 Highlight ROI.

 Breakup of spending.

Center for Entrepreneurial Leadership, BITS-Pilani


Conclusion

 The
points you want your investors to
remember.

 Re-highlight the attractiveness/strengths.

 Funding requirements and ROI.

Center for Entrepreneurial Leadership, BITS-Pilani


Thank You!

Center for Entrepreneurial Leadership, BITS-Pilani


Final comments

 While bullets are effective. Nothing can beat diagrams and


pictures. Use them generously.

 Do not cram your slides. Speak more than your slide.

 Use big text.


 Practice and time your presentation.

Center for Entrepreneurial Leadership, BITS-Pilani