Professional Documents
Culture Documents
No part of this publication may be reproduced or transmitted in any form or by any means without written permission.
Contents
Introduction...................................................................... 3 The 7 Decrees of the Manifesto..................................... 7 21 Day Rapid Fat Loss Promotion.................................. 14 14 Day Fat Flush Promotion............................................ 19 The Final Word................................................................. 26 Ready to Use Print Ad and Post Cards........................... 27
Page 2
Dear Success Minded Fitness Pro, Our industry continues to evolve. So does out our society. Were no longer a service only available to or desired by the rich and elite. Today, more then ever, personal training is widely accepted, wanted, and highly in demand by society. But before I go any further I should warn you that Im pretty fired up as I write this manifesto
Page 4
Page 5
Throughout last year I took over 400 pictures of some really fat people. I know, just saying it sounds weird. Imagine me walking up to a REALLY fat person someone whos like 350 plus pounds, taking out my iphone and snapping a picture. And thats exactly what I would do. I felt compelled to do it. It would piss my wife off but I did it anyway. I had to. It was the only way I could somewhat satisfy my rage for what is happening in our society today. Truth be told I wanted to go up to every over fat person I saw, grab them by the arm, drag them to a mirror and ask them to look in the mirror. I wanted to ask them what they thought they were doing. I wanted to ask them what kind of message they were sending to their kids. I want to really pour my heart out. But it wouldnt matter. Theyd think Im weird and probably call the cops. I dont know whats going on these days. People are eating themselves to death. I dont know whos to blame
The fast food restaurants? The man? The individual? All three?
I remember a time when the only thing fat women wore were moo moos. Remember those days? These days they have stores that cater to fat people. Everything is styled as can be I guess. Maybe thats the problem. Since theyre making stylish clothes for REALLY fat folks maybe they feel they can keep getting fatter as long as there are cool looking cloths that fit them. I doubt thats the problem. Truthfully I dont even care to know what the problem is. I can tell you that the SOLUTION is not health care, the government, legislation, stomach stapling, or lap bands. The solution is you. And while the task is monumental. Im convinced that youre the person for the job. The future of fitness is BRIGHT. But there are some things you gotta know if you want to meet your financial goals in this industry, thats what this manifesto is all about. Page 6
MANIFESTO DECREE #1
Page 7
MANIFESTO DECREE #2
Page 8
MANIFESTO DECREE #3
Folks will buy when they feel understood. Theyll buy when they are referred. Theyll buy when they see social proof. Theyll buy from people they know, like, or trust. Theyll buy from those who are authentic, because authenticity is the NEW currency.
So how should your future marketing and client getting strategies change? Focus your efforts on relationship building. Educate and entertain your prospects. Lead generate build a list and get them to know, like, and trust you. Share success stories. Share YOUR stories. Create word of mouth buzz. Get the community involved in fat loss challenges start positioning yourself as the local fitness and fat loss expert by training local influential clients even if its free. Email marketing, blogging, and video marketing will have more influence on your prospects decision making then it ever has. Build your tribe, build your legend and get others to talk about you.
Page 9
MANIFESTO DECREE #4
Page 10
MANIFESTO DECREE #5
1. Youll get paid less. 2. Youll have a ton of paperwork to deal with. 3. Youll get paid less. 4. Youll get paid late. 5. Youll have to conform in ways that you never realized. 6. Youll get paid less. 7. Youre clients will put in even less effort then they do now. 8. Youll get paid less. 9. Youll have to hire more staff to manage the bullshit paperwork. 10. Youll get paid less.
I guess you get my point, right? Talk to your family practice doctor and ask him or her how they like dealing with health insurance. Ask if theyre making more today or last year, and the year before that. Now imagine what will happen when the man takes over health care. Trust me, you want no part of it. Go out and make your own money. Get your own clients who are willing to pay out of pocket. I dont know about you but Im not into doing more paperwork, having the big insurance corps telling me what I can and cant charge for, and how much Im really worth. I want clients wholl pay me what Im worth. I want clients wholl come out of pocket and who will work their balls off to get results. Page 11
MANIFESTO DECREE #6
Page 12
MANIFESTO DECREE #7
Page 13
And when people are skeptical they dont want to pay full price and they dont want to commit to a long term program. So getting these skeptical folks on your ongoing boot camp program at full price might be a little tough unless you use my two-step push button client getting email sequence. What I did is I created a program that overcame both major objections.
Page 15
Email 1
Subject: The 21 day fitness solution
Hey, Bedros Keuilian here, Ive been getting a lot of emails asking if we have fast solution to help with the shrinking the waist, hips and buns area while there is no quick fix (I dont care what the infomercials claim) I did go to the drawing board and crafted a new 21 day rapid fat loss program thats right up your alley if you want fast results. You probably know that Chino Hills boot camp is pretty much full, but we do have room for another small group so I thought Id let you know that my NEW 21 Day Rapid Fat Loss program starts Monday, September 8th and the best part is that the 21 day program is discounted to only $157 and INCLUDES a 21 day meal plan program. The only catch is that the camp is almost full and we can only take on 12 more participates. So if youre ready to fit into your skinny jeans again and want to firm and tone your body all while dropping inches and pounds then make sure to register for our 21 Day Rapid Fat Loss Bootcamp. Heres how to register Just call my office at 909.606.2541 and let Marilyn know that you want in on the 21 Day Rapid Fat Loss Bootcamp and shell get you all dialed and ready for Monday or just go to this special 21 Day registration page: << ENTER URL HERE >> The class will take place Monday Friday at 9:00 AM at Butterfield Ranch Park in Chino Hills. Looking forward to seeing you there! Bedros Keuilian 909.606.2541 P.S. Like I said we only have room for 12 more participants for the 21 Day Rapid Fat Loss program and since this email is going out to 642 local residents Im sure it will fill out quickly. Page 16
Page 17
Pick up the phone and call 909.606.2541 and Marilyn will get you registered and squared away. Or go to this special webpage << ENTER URL HERE >> I have set up and register there. Remember, there are only 4 spots available so its all about first come first serve. Committed to your success, Bedros Keuilian 909.606.2541
Page 18
The whole idea behind this promotion is to get people who are sitting on the fence and thinking about training with you to take the plunge by making them an irresistible offer that overcomes the two big objections that most buyers have TIME and MONEY. And this promotion is designed to give your prospects a lower barrier of entry into your training program where they can sample your program, get to know you better, realize that youre an awesome trainer and that they had been missing out on the best training program in the area all along. Its a funny things, but once people figure out what theyve been missing and how awesome of a trainer you really are they somehow find a way to afford your services and in fact they make the time to come in and get the results. The details Since this is a three sequence email promo youre gonna start the promotion and sign up process on a Monday and then start the actual 14 Day Fat Flush training program the following Monday. Im not gonna discuss how to train these clients during the 14 day fat flush program. Im guessing youre an awesome trainer and that you know how to train people in a group, keep them moving and motivated and get them to burn a lot of calories in an hour. If you need help with the training or want to get some killer out of the box training ideas then check out Craig Ballantynes Turbulance Training and Shawna Kaminskis Female Fat Loss Over Forty. Both ebooks will give you a TON of training ideas and programs to use during the 14 Day Fat Flush program. Okay, lets get started. This is going to be a three phase thing.
Phase One: Promote the program and get as many people into the 14 day program as possible. Below are the three emails youre going to use to promote this new program.
Email # 1: This email goes out the first Monday of the promotion. Its designed to only tease the promo and
stimulate interest before you launch it on Wednesday.
clients who wanted to achieve faster fat loss. This new discovery I made proved to be pretty amazing at melting fat off the body. Its a combination of working out in a short burst, high intensity kind of way and a manipulation (for a lack of a better word) of your eating program NOT A DIET. But heres the coolest part of this thing the results come FAST. In fact the entire program lasts 14 days and the results are amazing. Im considering offering this program to a small group of people who are interested in burning a lot of fat in 14 days. So Im calling it my 14 Day Fat Flush system, but before I commit to doing a program like this, I wanted to see how many people on my email list would be interested in a 14 day rapid fat loss program like this. If you think youd be interested in joining my small group of beta testers and getting fast fat loss results in 14 days, then hit reply to this email and let me know and Ill let you know if and when I plan to launch this 14 Day Fat Flush system. Thanks a bunch! << Your Name >>
Email #2: This email is the first of your pitch emails and goes out on Wednesday. Subject Line: Re: 14 Day Fat Flush System
A couple days ago I sent you an email telling you about the new rapid fat loss program I stumbled upon while working with a few of my training clients. Since that email on Monday Ive been flooded with emails from folks who want to join my 14 Day Fat Flush beta program so I decided that Im going to take on 15 new clients into this program and Im starting it this coming Monday <<Date >> at <<Time>> at <<Location >>. Here are some details about the program that you should know before you join: This is a 14 day training and nutrition (manipulation) program thats relatively intense. Youre going to work hard for two weeks BUT your results are going to come fast and will be significant when you follow the program. Page 21
Some people will lose six to twelve pounds during these two weeks and a couple dress and pant sizes. The program is simple in its brilliance. Youll come and workout with me three to five days per week for two weeks, and eat the foods that Ive outlined for you in the program. Its simple actually just read it and eat it and the results will come. You will experience soreness in your muscles. Nothing too bad, but definitely some soreness letting you know that you just had an awesome workout. And the eating program I give you will NOT be a starvation diet. Im totally against starvation diets. Its actually a decent amount of calories manipulated in a crafty way to help your body burn maximum fat and to retain muscle tone during the 14 days. I think youll actually enjoy it. Now heres the best part of this whole thing the cost. Since this is my beta version and since Im only taking on a small group of 15 new clients on this program. Ive priced it for anyone to afford. The entire 14 Day Fat Flush program is only $67. Like I said the program starts this coming Monday <<Date >> at <<Time>> at <<Location >>. So if you want to be one of the first 15 people on the program and get a lot of fat burning and muscle tone done in only 14 days then you need to call me now at (XXX) XXX-XXXX to lock in your spot for this Monday. Or you can go to this website and register for it there <<YourSpecialSiteForThisPromo.com>> If you have any questions just reply to this email or call me at (XXX) XXX-XXXX. This program is going to sell out quick at this low price and with the limited number of spots available. So be sure to call me at the number above, reply to this email, or just go to this site to register <<YourSpecialSiteForThisPromo.com>>. Looking forward to seeing you in the program this coming Monday! <YOUR NAME>
Page 22
Email # 3: This is goes out to your list on the Friday morning before the Monday start date. Subject: Last call, only 3 spots left (hurry up)
I had a feeling I was going to get a bunch of people who were interested in my new 14 Day Fat Flush program, but I had no idea it was going to sell out in only two days. I originally had 15 spots open, and since the email this past Wednesday I only have three spots available for the 14 day fat flush program. And since its only $67 the spots sold out quickly. But you can still get one of the three remaining spots if you call me at (XXX) XXX-XXXX or reply to this email and tell you that you want in. The program starts this Monday <<Date >> at <<Time>> at <<Location >>. And, in case you missed the last email, here are the details of the 14 day fat flush program: The program is simple in its brilliance. Youll come and workout with me three to five days per week for two weeks (14 days), and eat the foods that Ive outlined for you in the program. Its simple actually just read it and eat it and the results will come. You will experience soreness in your muscles. Nothing too bad, but definitely some soreness letting you know that you just had an awesome workout. And the eating program I give you will NOT be a starvation diet. Im totally against starvation diets. Its actually a decent amount of calories manipulated in a crafty way to help your body burn maximum fat and to retain muscle tone during the 14 days. So be sure to take one of the three remaining spots and join us this Monday <<Date >> at <<Time>> at <<Location >> for the kick start of your 14 day fat flush program. To lock in your spot just call me at (XXX) XXX-XXXX or reply to this email with your phone number or just go to this site to register <YourSpecialSiteForThisPromo.com>. Looking forward to seeing you this Monday << Your Name>>
Page 23
NOTE: You can also promote this on your Facebook profile too.
Phase Two: Give these folks the BEST workout of their life. Come with a ton of energy, passion, and enthusiasm! And make sure they stick to their nutrition program. (honestly, it doesnt matter if they follow the nutrition program that I give you or if you give them something of your own.) The key is to get them to take in less calories than they are now and get them to burn 500 or more calories per workout.
Here are the two meal plans for you. Theyre both 7 day meal plans that can be used as much as 4 week in a row. Or you can create your own meal plans for your clients. Click here to download the 1300 cal meal plan >> Click here to download the 1700 cal meal plan >> (Legal stuff: Consult a nutritionist, RD, doctor, lawyer and your great aunt before prescribing or using the meal plans above.)
Phase Three: This is the most important part of the whole thing, because this is where youre going to convert as many of these 14 day members into your regular programs so heres what you do next:
On day 12 of the 14 day fat flush program you are going to offer each member of the program a killer deal to join your regular program. The offer is going to be this. Before they reach day 14 of the program they commit to trying one month of your regular program (to ensure they get continued results and reach their goals) and you will give them two bonus weeks free. Heres how you fix a front quarter panel on a car if the passenger door is stuck shut after smashing into a phone pole So Id say something like this: Mrs. Jones, I have some awesome news for you! First off Im so proud of you! You have been working really hard the last 12 days and Im seeing a lot of changes in you so I want to extend an opportunity for you to continue to get these amazing results and to get two weeks of boot camp free. When you commit to signing up for a month of my regular program before your 14 day fat flush programs comes to an end in two days, Im going to give you two bonus weeks for free, making it a total of six weeks for the price of four. Lets get you started on that, okay? And when you decide to continue after those six weeks just let me know and Ill get you locked in at my lowest possible program price for the month to month program. Fair enough? Page 24
The idea is for you to make them a killer offer and ask them to make a decision before their 14 day fat flush program ends. And as they work their way up your ascension ladder (to the monthly program plus two bonus weeks), youll want to get them committed to an ongoing program thats recurring on auto debit (EFT). (If you dont do auto debit then check this post out for all the details.) I hope you take this killer promotion and use it to get a ton more clients for your personal training or boot camp business!
Page 25
1. Produce great results for your clients and give them consistent and real appreciation often.
Results is still king and appreciation will always lead to retention and more referrals.
2. Lead generation.
Keep working hard to generate new QUALIFIED leads for your business. Be authentic. People buy from you when they feel understood.
Bedros
Page 26
d e e t n a a r k a c u g b s y t e l n u rm o s e r u o ry o
K e l l yM a r t i nS c h l o s e F r o m aS i z e 1 4t o8 l o s t 2 2p o u n d s a n ds t i l l l o s i n g !
G e t B a c k I n t o Y o u r S k i n n y J e a n s !
D r o p 2 0 P o u n d s i n 1 2 We e k s G U A R A N T E E D !
A n d r e aL o z a n o L o s t 1 3p o u n d s a n d8 +i n c h e s a n d4 %b o d yf a t
C AL L NOW ! 9 0 9 . 6 0 6 . 2 5 4 1
w w w . My F i t B o d y B o o t c a mp . c o m
O RV I S I T
( 9 0 9 ) 6 0 6 2 5 4 1
F i n a l l y a q u i c k a n d e a s y w a y t o l o s e t h o s e u n w a n t e d p o u n d s o n c e a n d f o r a l l . J u s t t o p r o v e h o ws e r i o u s w e a r e a b o u t Y O U Rr e s u l t s . . I f y o u d o n t l o o s e a t l e a s t 2 0 p o u n d s 1 2 w e e k s w h i l e o n my r a p i d l o s s p r o g r a m -I w i l l r e f u n d e v e r y p e n n y o f y o u r i n v e s t me n t b a c k !
Wh e ny o ug oo n l i n eT h i s6 2p a g e s t e p b y s t e pma n u a l g i v e sy o ut h e t r u t ha b o u t f a t l o s sa n de x e r c i s e . Y o u l l a l s od i s c o v e r w h yd i e t sf a i l a n de x a c t l yw h a t y o uc a nd o .
F R E E
w w w . K e u i l i a n . c o m
J o i n N o w S p a c e i s L i m i t e d !
w w w . M y F i t B o d y B o o t c a m p . c o m