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Turn Over A New Leaf This Autumn
Jan Beiting
Woman to Woman:
Making Transitions Work While
Enjoying The Journey
Marsha D. Link, PhD
Member Profle: Megan Sweeney
Katherine Wiseman
Member Profle: AnnMarie Hipsley DPT, PhD
Adrianne Resek
Why I Love LinkedIn
Ellen Troyer, MT MA
9OWL Inspires at WIO Meeting
Bonnie Navarre
Career Path: Put Down the Phone and Get
Some Rest
Brad McCorkle
Ophthalmic Women Leaders
fall 2013



Turn Over A New
Leaf Tis Autumn
As I write this, change is in the air. The weather is getting cooler as we head deeper into autumn,
everyone is busier with back-to-school routines, and the ramp-up is under way to AAO and
(dare we say it?) the holidays.
We are celebrating transitions in OWL, as well. After 2 years as president and more than 10 on
the board, this November I’ll be passing along the tiara to Marsha Link, PhD. Although it is a
bittersweet transition for me, I can’t imagine anyone more inspirational or capable of leading
OWL than Marsha.
Marsha and I have often talked about the juxtaposition between risk/reward and challenge/
opportunity that OWL faces and, indeed, that we all face in our careers.
I was thinking of that when I read a recent quote from Susan Lyne, chief executive and chairman
of Gilt Groupe. The Washington Post asked the online shopping site executive what one thing
she wishes she had known at age 17. This was her response:
“Your working life will likely span half a century, roughly three times as long as you’ve been on the
planet. You have time – time to take some risks, make mistakes, pick yourself up, start over, or
start something new. Don’t obsess about making the ‘right’ career decision, as if there is only one.
Take a leap, learn and stay nimble enough to recognize opportunities as they arise.”
That’s good advice for transitions at any age, so I’m wishing all my colleagues in OWL many
opportunities and the nimble leaps to meet them!
Jan Beiting
(Outgoing) President, Ophthalmic Women Leaders
Ophthalmic Women Leaders
Join OWL for Year-Round Programs and Resources
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Starting at just $75 a year, membership can pay for itself after just one
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you will join the OWL community and get plugged into our powerful
network of women and men across ophthalmology.
Visit | Email | Call 415.751.2401
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W2W Woman to Woman:
Making Transitions
Work While Enjoying
Te Journey
By Marsha D. Link, PhD
“Te only way to make sense out of change is to plunge with it, move with it, and join the dance.”
Alan Watts, from “Zen and Te Art of Happiness”
As the seasons change, we become aware of the power of Mother Nature and recognize that these
transitions are a necessary and predictable part of the universe.
Though seasonal changes are expected, few of us get through life without experiencing transitions that
are unpredictable and are brought about by external factors over which we have little or no control.
However, as we all know, transitions – and the changes that are produced by them – are here to stay.
That being the case, what can we do not only to make transitions work for us, but also make the journey
enjoyable and growth producing?
Transitions are hard. As an executive coach, I work with many clients who are “in transition,” whether
it is moving between jobs by choice or not, facing changes in one’s personal life, or reaching for self-
defned stretch goals.
No matter what the transition, there are stages that one experiences, much like those that Elisabeth
Kubler-Ross described decades ago in her seminal work on dealing with the stages of grief.
These stages – denial, anger, bargaining, depression, and acceptance – are still relevant today. They
are transferable to varying degrees and in diferent ways when we experience personal change and
emotional upsets. Her grief cycle is really a form of a change cycle.
(As a side note, though Kubler-Ross died in 2004, she was inducted into the American National Women’s
Hall of Fame in 2007.)
Most of us can recognize the thoughts and feelings associated with these stages. It is important that
we move through these stages and avoid becoming stuck, since the ultimate goal is to reach the point
of acceptance where the transition is no longer hard, but enjoyable.
I am reminded of Chief Executive Ofcer Ellen Troyer’s quote Sept. 15, 2013, in Biosyntrx’s Sunday
morning e-gram: “Transitions can be lovely and it’s tempting to linger, but they are meant to advance us
from one life stage to the next.”
Indeed, how we navigate through life’s transitions will determine how we make them work for us and
not against us. So, as we tackle transitions, what can we do to get the most from them while enjoying
the journey?
As with many things in life that are hard, it is not so much the experience of them, but rather our responses
that make the diference in the outcomes. Continued on next page
Woman to Woman continued
Personal agency and self-efficacy
Fundamental to understanding how we can successfully tackle transitions is the concept of personal
agency. Essentially, personal agency is the extent to which a person believes that he or she can control
events that afect him or her.
A key dimension in developing personal agency is a term that Albert Bandura, famed social-cognitive
psychologist, coined. It is called self-efcacy. Self-efcacy is a person’s belief about his or her capability
to exercise some measure of control over his or her own functioning and environmental events.
“Unless people believe they can produce desired results and forestall detrimental ones by their actions,
they have little incentive to act or to persevere in the face of difculties. Whatever other factors may
operate as guides and motivations, they are rooted in the core belief that one has the power to produce
efects by one’s actions.” (Bandura)
The message of personal agency and self-efcacy was front and center at the August meeting of the
Southern California OWL chapter, when a panel discussed navigating big transitions.
Heather Ready, director of commercialization/Canada and Latin America, AcuFocus, ofered these
nuggets during the panel discussion:
• Change is ever-present. Changes often occur mid-stream. Chart your course, anticipate the
roadblocks, and be ready for the shift.
• Know yourself. Determine what you can and cannot do to drive the change.
• Embrace change. Take charge from the inside out versus outside in.
• Ask: How can I grow? What can I learn from it?
• Celebrate accomplishments along the way! Give yourself, and others, intermittent reinforcement.
This past summer, I experienced a big transition in my personal life. We moved from a family home of 23
years, where we raised our children and created a multitude of memories with friends and colleagues
over the years.
It was a difcult transition, and I learned a lot about myself. Creation of a personal mantra helped me
through this transition. “Focus on the future with courage and hope,” I would tell myself.
For those of you who are experiencing transitions in your lives, design your own mantra as a way to help
navigate your transitions.
If you or someone you know is in the midst of tackling transitions, reach out, ofer your support, and
encourage them to network with other OWL members. It is during transitions that we need each other
the most.
Let’s help each other as we operationalize OWL’s core values of leadership, advancement, and
community. n
Related references
1. Kubler-Ross E. (1969). On Death and dying.
2. Bandura A. Social cognitive theory: An agentic perspective. Annual Review of Psychology. 2001:52;1-26.
Marsha D. Link, PhD, president-elect of Ophthalmic Women Leaders, is principal of Link Consulting, Irvine, CA.
Member Profile:
Megan Sweeney
By Katherine Wiseman
In Megan Sweeney’s career and life, transitions have come in multiple forms –
from moving across the country to moving up the corporate ladder.

“Some people fear change,” Sweeney
says. “I like to think of it as embracing
And still relatively early in Sweeney’s
career, her willingness to evaluate
opportunities and challenge herself to
take big leaps has paid of with exciting
moves and continuous advancements
that are quickly becoming the
hallmarks of her professional life.
Starting in sales, Sweeney got her feet
wet working at an auto dealership,
and then moved into pharmaceutical
sales (focused on cardiology and
women’s health) with a territory in
her home state of Colorado.
In 2006, Sweeney interviewed
for and landed a job in Boston as
a sales representative for ISTA
Pharmaceuticals, where she frst
experienced the ophthalmic
community that she’s come to love.

“When I moved to Boston, I’d never
lived that far from my family before,
I knew no one, and I was responsible
for a low-performing territory in a
completely new feld,” Sweeney says.
“It could have been overwhelming,
but I was able to tap into a very
supportive community, and found
mentors there who continue to
inspire me to this day.”
While in Boston, Sweeney worked
with Bonnie Henderson, MD, to start a
regional professional group – Women
Ophthalmologists of New England
– to enhance the networking and
support resources for local women in
the feld. The experience in starting
that group helped her understand the
value of a connected community, and
is part of the reason she’s become
active in OWL as a leader in the Online
Programs committee.
“In any organization, you get back
what you put into it,” Sweeney says.
“I see OWL as an opportunity to
surround myself and connect with
other successful people. This creates
opportunities for mentorships, and
the ability to tap into the expertise of
other members.
“I love this community and can see
myself spending the rest of my career
in ophthalmology, and I know so
many other people who feel the same
way,” Sweeney continues. “It makes
so much sense that we should come
together to help one another with
advice, contacts, and resources.”
The more that people can get involved
and start contributing – rather than
just participating on the sidelines – the
more value the organization can bring
to its members, and the community as
a whole, she explains.
This perspective, which drives
Sweeney to dive in and help get
things done, is core to her character
and a fundamental reason that she’s
advanced so quickly in her career.
Since moving to Boston, Sweeney’s
moved twice more, once to Irvine
and very recently to San Diego.
Between those geographic moves,
there have been moves between
roles – from marketing to training and
back again – at ISTA Pharmaceuticals,
ThromboGenics, and Sequenom.
“With every transition I’ve made, I’ve
never doubted that it would work
out,” Sweeney says. “I succeed,
because I always manage
to get things done, and I
approach every situation by
asking: How can I help?
“I’ve never shied away from
taking on new challenges
and responsibilities, because
it keeps me interested and it
lets me continue to grow my
skills,” Sweeney adds. “And I
think that since I’m willing
to help people out, they’ve
tended to reciprocate when I
needed insight, a resource or
a connection myself.”
Still settling into a new life in San
Diego since the move earlier this year,
and her new role as senior marketing
manager for Sequenom’s RetnaGene
AMD, Sweeney has challenges ahead
of her, but she’s excited about the
opportunities that those challenges
Katherine Wiseman is vice president of account
services, DevicePharm.
Member Profile:
AnnMarie Hipsley, DPT, PhD
By Adrianne Resek
AnnMarie Hipsley, DPT, PhD, started her career in sports medicine as a
rehabilitation and biomechanical specialist, so it was natural for her to look at the
eye as a series of muscles that interact.




Exercise and rehabilitation are the
most natural way to restore range
of motion, function, and longevity in
every muscle and moving joint in the
body. This concept was easy for Dr.
Hipsley to apply to the ciliary muscle
and the loss of range of motion of the
lens of the eye that occurs with aging.
The ciliary muscle is the primary
dynamic moving engine of the eye
organ. The possibility that restoring
true physiological accommodation
could improve the health and
longevity of the eye organ inspired
Dr. Hipsley to make a diference in this
feld by transferring her knowledge of
muscles, joints, and organs to the loss
of accommodation in the eye.
Dr. Hipsley’s approach to the
biomechanics of presbyopia made
her a pioneer in the feld of ocular
biomechanics, which is still in its
She realized that the focus of all
presbyopia treatments is central
correction, rather than analyzing
how to address the actual loss of
accommodative ability. Despite the
ongoing problem and focus on age-
related lens stifness there still existed
no real “whole eye” understanding of
age-related biomechanical dysfunction.
During the process of writing and
publishing a scientifc manuscript,
“VisioDynamics theory: A biomechanical
model for the aging eye organ,” Dr.
Hipsley’s passion about the subject
She started seeking out other
scientists whose theories coincided
with hers and literally few around the
world to speak with them.
“I tell people I am the ‘Erin Brockovich’
of ophthalmology,” Dr. Hipsley says.
“I was an outsider who came from a
diferent profession with a totally new
idea that wasn’t readily accepted. But
I was convinced and passionate, and
had a lot of luck in connecting with
the right people.”
Ace Vision Group’s only product,
LaserACE, is her brainchild. LaserACE
alters the biomechanical properties
of scleral tissue with a matrix of
micro-excisions in an efort to restore
elastic mobility and improve lens
deformation, efectively treating
presbyopia by restoring the eye’s
natural accommodative ability.
Dr. Hipsley credits passion to
being a necessary factor to her
success, but says there are also
other characteristics that are just as
“You have to be open-minded to
why others are unable to accept new
ideas, learn from the criticism, and
then really have your facts solid and
be driven toward communicating your
message successfully,” Dr. Hipsley
adds. “There are times that you want
to be right, but have to realize that
being right isn’t going to interest your
audience as much as connecting your
message clearly to your audience in
ways that they can relate to. If you
can’t recognize this and take a step
back, you will not make it through
your journey.”
In addition, you must build the
right team with the same drive,
commitment, and passion.
“Opportunities will open up
in surprising ways if you are
not intimidated by asking
for help,” she says. “Having a
team of people [who] can do
things better than you also
keeps you humble. Everybody
on this planet has a different
gift, and you have one, too.
It’s the right combination of
these unique gifts that leads
to successful endeavors.”
Having a mentor or several has also
been essential to Dr. Hipsley’s journey,
and OWL was a pleasant bonus for her
in the feld of ophthalmology.
“OWL is an amazing source of
inspiration and support, and now that
I have experienced it, I am shocked
that all professions don’t have this
kind of support network,” she says.
OWL distinguished itself by being
very well thought out and always
providing its members with inspiration,
motivation, and tools to succeed, Dr.
Hipsley explains. Continued on page 9
Who Are Your
As tempting as it may
be, try not to extend
or accept invitations to
connect with people you
do not know or trust.
Take the time to read
their profles.
If they work in the
same industry and have
LinkedIn connections
that you want to know,
take a chance and invite
or accept, but always
add a personal note with
If you have nothing in
common with the person
sending the invitation,
and you do not want
to become part of a
multilevel marketing
business, feel free to
However, always do so
with a kind, short refusal
like: “Thanks for the
invitation. I’m limiting
my LinkedIn connections
to people directly or
indirectly in my industry.
I sincerely wish you the
best of luck.”
Ellen Troyer, MT MA
Why I Love LinkedIn

By Ellen Troyer, MT MA
LinkedIn is a serious social media tool focused on business networking – and it’s not
going away. The good news for women of a certain age: Most of us have a fairly large
business/professional network to tap into when we fnally decide to bite the bullet and
start using LinkedIn. Here are eight epiphanies that might help you love LinkedIn:
1. Brand yourself by writing a great profile
Wayne Breitbarth, author of The Power Formula for LinkedIn Success, strongly
recommends that this is the place to put our resumes on steroids, including interesting
personal information and a headshot in appropriate business attire. Don’t be afraid
to let readers know some personal details so they can see how accomplished,
passionate, and charmingly unique you are. A beefed-up profle shows younger
business/professional contacts that we are not dinosaurs. Younger people appreciate
experience and contacts, but they also need to see that we are keeping up with
current trends. All of our profles are competing with other profles, so stress the
enthusiasm, expertise, personality, and other assets that you or your company bring
to the table, which hopefully, your competitors may not have.
2. Google yourself
Include everything that others are seeing, if it is business appropriate. Remember,
your profle is keyword searchable so a beefy profle has a far better chance of being
3. Include your current company website in your LinkedIn profile
Trust me, your boss will see it and make a mental team player note. If you dislike your
boss and the company you are working for, you may want to skip adding this website.
However, should you fnd a new job that suits you better, a potential new employer
is also making mental team player notes about your attitude toward your present or
past employer.
4. Join LinkedIn groups
Develop an immediate presence by asking challenging and even provocative questions
about the group subject. This is a great way for newbies to develop dialogue. I belong
to a number of nutrition science, ophthalmology, optometry, health and wellness,
nutrition business, science and advocacy, women in business, writers, art, music
and fy-fshing groups. In my case, LinkedIn groups have been a great place to fnd
potential business partners and employees, as well as a place to connect with some
outrageously creative science, marketing, and development folks. By far, the most
impressive job application I ever received was from a man, John, who responded to a
LinkedIn ad I placed in one of my groups for a national sales manager with ophthalmic
experience. We few him out to Colorado for a 2-day interview and it was major
“Like” on his side and ours. He arrived with a beautiful 12-page printed-and-bound
proposal, based on what he had learned about our company online, and he was right
on target for the most part. Unfortunately, a new venture-funded company ofered
him a management position salary at more than three times what we were ofering.
John still keeps in touch and makes interesting and usually productive management
suggestions. The take-away: There are some outstanding women and men who are
both looking for and ofering jobs on LinkedIn, and this is an opportunity to introduce
yourself and include them in your network. I love this easily accessible opportunity and
I’m sure you will, too. Continued on page 8
5. Give and get recommendations
Write genuine recommendations for your contacts
so they will be reminded to write genuine
recommendations for you. They matter and are also
keyword searchable.
6. If at all possible, spend some time
every day on LinkedIn
The LinkedIn morning articles include great
information written by respected leaders that you
might not fnd in most business magazines. Once
you feel confdent in the space, I suggest you start
posting your own, or interesting articles written by
others, at least once a week (don’t forget to credit
other writers). Again, don’t forget to post articles or
comments presented as questions in the groups you
join. Some LinkedIn members in these groups will
love them, and some may completely disagree with
your position and the fact that you dared question,
but that’s okay. It’s far better to be seen than to lurk
in the shadows.
7. Make your LinkedIn time count
As of now, LinkedIn analytics are not fully developed,
so develop marketing contact databases and use
them. Remember that you are not allowed to take
company databases with you from job to job, but
your LinkedIn contacts may remain yours. This is still
a legal gray area. Regarding this subject, feminine
intuition is important and usually helps us make good
decisions, particularly when our decision-making
process also incorporates supporting data.
8. Spot industry trends and keep an eye
on your competitors
Lisa Barone, vice president of strategy at OverIt,
a web development/marketing/social media
frm, suggests: “By keeping an eye on who your
competitors are connecting with on LinkedIn, and
the projects they talk about, you can learn a lot about
what they’re working on and where their focus may
be.” A gentle reminder: This goes both ways, so
carefully consider information that you share about
your own or company projects in LinkedIn groups.
More and more women are transforming themselves
and the world by using LinkedIn to brand themselves
and their much-needed business and professional
abilities. n
Ellen Troyer, MT MA, is chief executive ofcer/chief research ofcer
of Biosyntrx.
While OWL’s membership includes ophthalmic women
leaders in every sense, there’s also plenty of room for
ophthalmic women with leadership potential.
Consider sponsoring membership for the
women on your staff, and encouraging them
to take advantage of the many leadership
development resources and opportunities:
• Calendar of online programs and on demand
• One-on-one mentoring and coaching program
• Exposure to the “bigger picture” of ophthalmology
through OWL publications and educational sessions
• Access to some of ophthalmology’s brightest stars
through the OWL network
• Local chapters (where available)
• Professional development sessions and networking
receptions at major industry meetings
• Opportunities for recognition and visibility
• Volunteer assignments to put leadership skills into
For women who don’t travel to major industry meetings,
OWL’s new Virtual Membership is a cost-efective way to
take advantage of a number of exciting OWL resources.
Visit to learn more.






continued from page 6
“I am a huge advocate
of OWL, especially
internationally, where
women often have to combat
an added layer of isolation
from strong women peers,”
she adds.
After 10 years of grassroots
scientifc and clinical
research, Dr. Hipsley and her
team are just now launching
their frst single-arm,
multicenter, IRB-approved
trial to determine the long-
term stability of the laser
presbyopia treatment.
If Dr. Hipsley had to select
one fundamental foundation
for success, she states:
“Focusing on what I am
grateful for each day – and as
a whole – is the power tool
that gets me out of the fear
and challenges of the long
journey ahead.
“Every day I open my email,
and I gets lots of great news
and some bad news,” she
adds. “If I focus on one great
email, and make it the best
thing to have happened that
day, it reignites my passion
when everything else is
attempting to drain it and
provides that emotional
balance that is absolutely
necessary to be successful
in accomplishing any life
Dr. Hipsley is now the
founder and president of Ace
Vision Group. n
Adrianne Resek is a medical writer
based in Mesa, AZ.
OWL Inspires at WIO Meeting
Molly, Diane, Marsha, and Ellen following their panel discussion at the WIO
Summer Symposium
OWL members Diane M. Houtman, OD, FAAO, MBA, Marsha D. Link, PhD, and
Ellen Troyer, MT MA, and executive director Molly Schar represented OWL at this
year’s Women in Ophthalmology (WIO) Summer Symposium. The annual meeting
drew hundreds of women to beautiful Snowmass, CO, in early August.
The theme of the group’s hour-long session was “brave intentions.” They ofered
three steps for career planning:
Get clear on your goals What does success mean to you? What do you
want that you don’t have? What are your dreams? What is your “true north?”
Your values will drive your plan, which may change over time as your priorities
evolve. Once you have set your goals, develop an action plan for each one. But
don’t put blinders on, cautioned the group. Be fexible enough to allow for new

Send the right message Once you know where you want to go and how you
may get there, look for ways to communicate your value to people who may be
able to help you. Share your story, and don’t be afraid to put yourself out there
and be vulnerable. Develop an elevator speech so you can represent yourself with
clarity and passion.

Make good connections Be proactive in building a network that works for
you. In today’s business world, that means being prepared to give before you get.
Identify ways you can help others meet their goals to build relationships that will
bear fruit for you later. Take on stretch assignments or volunteer to make new
contacts and increase your visibility. And don’t forget social media – it can be a
great tool for deepening relationships with those in your network. n
Here are the apps the OWL community is raving about this autumn.
Te Kindle and iBook App
By loading books, journals, or documents onto my iPad I am able to read,
make notes, and conquer the mountain of materials that might require
another suitcase on trips. Also, the Navigator application on my cell
phone allows me to explore and manage new geographies like a local.
– Cynthia L. Barratt, OCuSOFT Inc.
Having a long commute between home and ofce challenges me to
multitask to learn, grow, and enrich myself – even in trafc. This app
fnds the most interesting scientifc and psychological research, and
creates amazing audio documentaries organized around a single theme.
When you are not behind the wheel, the interactive features allow for
downloading of content, videos, and even a forum to submit ideas.
– Katherine Wiseman, DevicePharm
Nike Training Club
This gem is a digital personal trainer that makes “I don’t have time to
exercise” a thing of the past. Imagine getting lean, toned, and strong
with workouts that range from 15 to 45 minutes whether at home or on
the road. Also, each workout corresponds with rewards/fuel points that
unlock things such as bonus workouts with celebrity trainers and Olympic
athletes like Gabby Douglas.
– Joanna Chmiel, MBA, Kraf Eye Institute
Gate Guru
With the constant motion of being with clients nationally, this integrated
application gives fight status, accurate time projections for clearing
security, airport amenities, and even weather for when I arrive. Combined
with the Delta Airlines app, I have a pocket full of power and information
to navigate my travel days with every advantage possible.
– Linley Law, MBA, American Optical Services
Next Issue
For a fat rate of $14.99 per month you get access to more than 100
magazines you may already have subscriptions to, such as Architectural
Digest, Fortune, New Yorker, Oprah, People, Time, Vanity Fair, and
Wired. Talk about an entire newsstand at our fngertips. The cool 30-
day complimentary pass is a great way to discover their magazine
– Bonnie Navarre, MBA, Abbott Medical Optics n
Have an app you love and want to share? Let us know at
Compiled by Bonnie Navarre, MBA, Abbott Medical Optics.
OWL Executive Director
Molly Schar
Sheryl Stevenson
Graphic Design
Jody Christensen-Crocetta, C
Jan Beiting
Marsha D. Link, PhD
Brad McCorkle
Bonnie Navarre, MBA
Adrianne Resek
Ellen Troyer, MT MA
Katherine Wiseman

Career Path:
Put Down the Phone
and Get Some Rest
By Brad McCorkle
When I awoke at 1:30 this morning, I thought of reaching for my iPhone, which, like for
many Americans, rests on the bedside table each night. Then I remembered my charge
to write a post about the virtues of rest from the compulsion to be connected 24/7 to
practically everything – especially the ofce.
I began to debate myself. What am I going to accomplish by looking at e-mail at 1:30 a.m.?
Maybe there’s something important out there in cyberspace that needs my attention.
Okay, even if there is, what am I going to do about it now? Still, I felt strangely compelled to look
– knowing that looking can only get me stirred and interfere with the rest I need in order to be
productive tomorrow. Ah, heck, I gotta get some sleep.
In his piece, “What happened to downtime?” Scott Belsky, Adobe’s vice president of community, puts
it this way: “Our insatiable need to tune into information – at the expense of savoring our downtime
– is a form of work [something he calls ‘insecurity work’] that we do to reassure ourselves.”
Belsky makes the case that our connectivity ultimately interferes with the sacred spaces that we
need for creative thinking. With the advent of “opportunity” to be connected everywhere – even
the shower – being intentional about creating and protecting disconnected space is essential for
our productivity and survival. Unfortunately, some of us work for employers that require us, at
least indirectly, to be connected practically 24/7. Balancing these expectations with your need for
downtime is tricky.
It all starts, like most things, with communication. Approaching your employer from the
perspective of what is ultimately going to make you the most healthy and productive employee
is going to be more efective than a diatribe about “worker rights to a sacred space.”
A study in the Journal of Epidemiology – which compared people who worked more than 55
hours a week with those who worked 35 to 40 hours per week – found that “fuid intelligence,
which is associated with problem solving, short-term memory, and creativity, was signifcantly
lower in the group that worked more than 55-plus hours. If short-term memory and logic are
indeed hindered, as indicated in the study, this will adversely afect productivity, and work
quality, leading to more mistakes on the job.”
So, do what I did at 1:30 this morning. Put down the iPhone and get some rest. Your body, and
your boss, will thank you later. n
1. Belsky S. What happened to downtime? The extinction of deep
thinking and sacred space.
2. Janati M. A nation overworked: Abandoning happiness and
health for paychecks.
Brad McCorkle is founder of Local Eye Site. B

OWL Member Meetings in New Orleans
OWL Ofce – Convention Center Room 204
No cost for OWL members. Some restrictions apply.
Seating is limited and advance registration is required at
Executive Roundtable: VISION … Is the Art of Seeing
Things Invisible • Sun., Nov. 17 – 7 to 8 am
In this breakfast session, we’ll explore second
generation gender bias and the lack of successful
executive role models, as well as challenges women face
in our industry and how we can be part of the solution.
Corporate Culture Confdential: Navigating Big Changes
• Sunday, Nov. 17 – 9 to 10 am
This session will explore how you can prepare
for change before it happens, ideas for handling
organization changes when they occur, and whether
to “lean in” or “lean out” based on your individual
circumstances. Sponsored by Ziemer Ophthalmology
Taking Charge: Overcoming Communication Hurdles •
Sunday, Nov. 17 – 3 to 4 pm
This session will focus on techniques that infuence
people and enable you to communicate more efectively
in group settings, as well as how to stay cool and handle
difcult people and situations. Sponsored by Glaukos
Is Mentoring for Me? The Benefts to Both Sides of a
Mentoring Relationship • Mon., Nov. 18 – 7 to 8 am
Moderated by Marguerite McDonald, MD, this session
will explore the positive outcomes from being mentored
or being a mentor, as well as how to become part
of OWL’s innovative member-to-member Mentoring
Program. Sponsored by WaveTec
• November 14, Sheraton New Orleans
• The Ophthalmology Innovation Summit (OIS)
unites leaders in the development of ophthalmic
products, drugs and devices. OWL is pleased to
be an OIS@AAO Supporting Organization.
OWL Team for Run for Vision
• Join fellow OWL members for good company
during this year’s Run for Vision on Sunday,
November 17 in New Orleans.
• Visit for more info.
Monday, November 18 5:30 - 7 pm
New Orleans Downtown Marriott
at the Convention Center
Join Ophthalmic Women Leaders (OWL) and Women in
Ophthalmology (WIO) for the OWL/WIO Joint Reception
celebrating the OWL 10 year anniversary and featuring
the presentation of the prestigious WIO Suzanne
Veronneau-Troutman Award, a silent auction, the popular
OWLtini and an unparalleled networking opportunity.
OWL Annual Auction
Support the leadership development and advancement
of women across ophthalmology!
Bid early and often (online catalog at
Online bidding will be available prior to our LIVE
AUCTION EVENT during the OWL/WIO Reception on
Monday, November 18 in New Orleans.
Can’t make it to the event? Select “absentee bidding” to
have one of our auction volunteers bid on your
behalf. Just indicate your top bid and we’ll do the rest.
Thank you for supporting the work of the Ophthalmic
Women Leaders (OWL) and for participating in our
annual fundraising auction! And very special thanks to
our item donors!
Free for OWL and WIO members; $25 for non-members.
Visit for details and to register.
Sponsored by Lumenis |
OWLtini Sponsor: Pascale Communications, LLC |
Board of Directors
Jan Beiting • President
Principal, Wordsmith Consulting
Laurie Brown • Membership Chair
Administrator, Drs. Fine, Hofman & Sims, LLC

Tamara Evans • Programs Chair
Marketing Vice President, Ceatus Media
Annamarie Hastings • Member at Large
Manager of Global Programs,
American Academy of Ophthalmology
Marsha D. Link, PhD
Vice President/President-Elect
Founder & Principal, Link Consulting
Beth Marsh • Development Chair
Vice President of Business & Corporate
Development, Aciex Therapeutics, Inc.
Georgette Pascale • Secretary
President & CEO, Pascale Communications, LLC
Jane Rady • Member at Large
Divisional Vice President, Business Development,
Abbott Medical Optics, Inc.
Heather Ready • Treasurer
Director of Commercialization, Canada & Latin
America, AcuFocus
Audrey Talley Rostov, MD • Member at Large
Cornea, Cataract & Refractive Surgeon,
Northwest Eye Surgeons
Julie Speed • Member at Large
Director of Marketing, IOLs & Refractive, Alcon
Laboratories, Inc.
Sheryl Stevenson • Publications Chair
Content Channel Director, Ophthalmology Times
Ellen Troyer, MT MA • Member at Large
CEO / Chief Research Ofcer, Biosyntrx
Committee Members and Volunteers
Regina Boore, Progressive Surgical Solutions
Sherri Boston, Allergan
Katie Cannady, Market Scope, LLC
Isabella Crawford, TearScience Inc.
Michelle Dalton, Dalton & Associates
Christina del Villar, Medical Marketing & Practice
Amy Easterly, Lumenis
Michael Elofer, Pascale Communications, LLC
Barbara Fant, Clinical Research Consultants, Inc.
Doral Fredericks, Pharmacos Biopharmaceutical
Jamie Hall, Pascale Communications, LLC
Kathryn Hatch, Talamo Hatch Laser Eye Consultants
Diana Hatsis, Chiltern International
Diane Houtman, Advanced Vision Research
Amy Jacobs, Sandbox Strategic
Tracy Kennif, Eye & LASIK Center
Jennifer King, Solomon Eye Physicians & Associates
Jessica Lai, Vmax Vision
Susan Lee, Allergan
Natalie Loyacano, VitreoRetinal Eye Center
Tomi Luan, Bausch + Lomb
Terri Malone, Johnson & Johnson
Brad McCorkle, Local Eye Site
Cheryl McKinnon, Coopervision
Yari Mitchell, AcuFocus
Susan Moreira, Beaver-Visitec International
Bonnie Navarre, Abbott Medical Optics
Rebecca Novack-Hussain, Ophthalmology Times
Allison Potter, Pascale Communications, LLC
Christina Psalms, SightLife
Adrianne Resek, Self-Employed
Janet Richardson, Abbott Medical Optics
Erin Schallhorn, Alcon
Megan Sweeney, Sequenom, Inc.
Nhu Te, SLACK Incorporated
Kathleen Terlizzese, TBI/Tissue Banks International
Shelley Thunen, Endrologix
Ashley Tuan, Nexis Vision
Maureen Waddle, BSM Consulting
Tina Williams, WaveTec Vision
Katherine Wiseman, DevicePharm
Advisory Board
Tara H. Capalbo
Mary D’Ardis
Adrienne Graves, PhD
Jaci M. Lindstrom
James V. Mazzo
Marguerite B. McDonald, MD
Susan Orr, OD
Joan-Marie Stiglich, ELS
Molly Schar
Executive Director
Gail Noren
Membership Coordinator
De Ann Jones
Fiscal Manager
Get Involved
OWL members lead and
participate in dozens of
programs every year.
Consider donating your time,
ofering your expertise and/
or becoming a sponsor or
fnancial donor. Together, we
can support unprecedented
advancement of women
throughout ophthalmology.
Contact us:
2325 15th St. NW #215
Washington, DC 20009
OWL Sponsorship
OWL programs are supported by industry partners and individual donors. Their support means that OWL is able to provide an expanding menu of
programs in the spirit of our core principles of leadership, advancement and community. We thank our fnancial supporters for their leadership
and for the critical role they play in our organization.
GRAND SPONSOR Major Sponsors Supporting Sponsor
Contributing Sponsors Beaver-Visitec International • Biosyntrx • Nicox
Program & Event Sponsors Ceatus Media Group, LLC • Lindstrom Family Foundation • Link Consulting
Lumenis • OCuSOFT • Pascale Communications, LLC • SightLife • Ziemer Ophthalmology
If you are interested in learning more about supporting OWL, please email support or call 415-751-2401.
OWL Leadership