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Major competitors of Siemens Healthcare are GE Healthcare. Germany. and the change to Siemens Healthcare is part of a reorganization underway in 2008. President and Chief Executive Officer (CEO) of Siemens Healthcare USA. co-founded by Ernst Werner von Siemens. internally within Siemens known as "Med") is a supplier to the healthcare industry. the company was known as Shared Medical Systems Corporation and traded on the New York Stock Exhange as "SMS". Siemens Healthcare USA. Inc. The company dates its early beginnings to 24 May 1877 to a small family business in Erlangen. Toshiba.S. Washington. Currently. division.000 at GE Healthcare and 33. Globally it has 49.. is a Delaware corporation. The Ultrasound Group is located in Issaquah.. with headquarters in Malvern. Pennsylvania. formerly Siemens Medical Systems. its U.997 billion US-$ for GE).2 billion US-$ sales in 2007 (16.introduction Siemens Healthcare (formerly Siemens Medical Solutions.000 at Philips Healthcare) and 17. Inc. Prior to being acquired by Siemens in 2000. The name Siemens Medical Solutions was adopted in 2001. and is headquartered in Erlangen. Carestream Health and SAP Healthcare . most of them in Germany (comparing to 46. Philips.000 employees. is Hermann Requardt.

Siemens offer products and services designed for efficient delivery of patient test results used for diagnosing medical conditions. Built on a rich history of innovation from Diagnostic Products Corporation. urinalysis. . routine chemistry. streamline workflow and enhance the operational efficiency of clinical laboratories. They also have dedicated professionals that are committed to meet the needs of our customers by providing high-quality products and highly-responsive service and support. blood gas monitoring and molecular testing. microbiology. monitoring patient therapy and providing quality health care.primary area of business Siemens Healthcare! Diagnostics is the largest clinical diagnostics company in the world. hemostasis. Their broad portfolio of innovative products include a variety of diagnostic systems—integrated chemistry. hematology. immunoassay. Siemens offer comprehensive solutions designed to improve clinical outcomes. diabetes. Bayer HealthCare Diagnostics and Dade Behring. automation. serving a critical role in the health care continuum.

Different products by siemens in integrated healthcare solutions .

Brief product categories Infrastructure and IT -Building Technologies -Communication and IT Infrastructure -Diagnostics IT -Green+ Hospitals -Hospital IT -Integrated Care -Medical Imaging Hearing Instruments -BestSound Hearing Aids Laboratory diagnostics -Core laboratory -Diagnostics IT Medical Imaging -Angiograpgy -Computed Tomography -Fluroscopy -Magnetic Resonance -Mammography -Medical Imaging IT -Molecular Imaging -Radiography -Surgical C.arms and Navigation -Ultrasound -Disease States and Conditions -Molecular Diagnostics -Point of Care Equipment .

Therapy System Electrophysiology -Particle Therapy Accessories and OEM Equipment -Healthcare Lighting -Medical Imaging Accessories Catalog -OEM Equipment Refurbished Systems -Laboratory Diagnostics -Medical Imaging and Therapy Systems Healthcare Services -Financial Services -Healthcare Consulting -Hearing Instruments Services -Laboratory Diagnostic Services -Medical Imaging and Therapy Services -Public Private Partnership -Turnkey Solutions -Radiation Oncology -Urology Systems .

Organization Description .

Global Presence .

efficient and cost-effective manner. . The Solution Siemens Medical looked to the advantages of collaboration technologies to address its communications needs.Collaborative tools used (the chapter includes objectives as well) 1. Siemens Medical Solutions conducts recurring training sessions for its staff to stay up to speed on the latest software developments and imaging advancements. e-mail and instant messaging—also found that professionals around the world see their collaborative efforts as highly productive and believe that collaboration through communications technologies can provide a competitive advantage. The study— which defined collaboration as an interaction between culture and technology such as audio and net conferencing. Siemens Medical needed a way to communicate software upgrades and technology changes to its clients in a fast. according to “Meetings Around the World: The Impact of Collaboration on Business Performance. it was very difficult from a time. It was clear that Siemens Medical needed a more streamlined. With a diverse global workforce. In addition to training its staff. organized approach to communicate to a global employee and client base. Collaboration is a key driver of business performance. location and cost perspective to get employees—located everywhere from London to Frankfurt to Kansas City— to a central training location.Siemens Medical Solutions Deploys Verizon Business Conferencing Solutions Key Business Challenges In the fast-moving world of healthcare technology and imaging.” a study conducted in 2006 by Frost & Sullivan and sponsored by Verizon Business and Microsoft Corp.

available on its website. through its expansive global network. Leveraging the expansive Verizon Business global IP network and international call centers.To meet its goals. low cost and easy billing. Using Verizon Business"s web conferencing services. Verizon Business. the communications link between various global business units that carries all of the company"s business-critical applications as well as voice-over-IP (VoIP). without the costs associated with business travel. Siemens benefits from flexible and efficient voice and data communications. Siemens Medical identified several key criteria a conferencing and collaboration solution would need to meet. operator-assisted calls for larger audiences and recording capabilities. SAP and e-mail applications. Verizon Private IP supports the Siemens corporate network. flexibility. For those unable to attend live. By unifying its enterprise locations on a single communications infrastructure. anywhere. Verizon Business provides Siemens Medical with an all-in-one offering. Verizon Business Conferencing Solutions met the criteria. is a leading provider of conferencing and collaboration services. Additionally. and audioconferencing. encrypted and access-code-protected environment. The web conferences take place in a secure. impromptu meetings to global corporate events. with instructions and responses to frequently asked questions. combining connection and service fees. and all it takes for Siemens Medical employees and clients to participate in the courses is a PC with an Internet browser and a phone. ease of use. Verizon Business also provides fully managed MPLS Services to Siemens business units around the world. virtually anytime. known as Verizon Net Conference. including scalability. and helping them improve response time and productivity. Siemens is able to collaborate more quickly and manage its conferencing structure more efficiently. while taking advantage of advanced administrative features such as Event Registration. enabling organizations to conveniently and effectively collaborate. In addition. . costeffective means of collaborating around the world with conference calls routed through local access points. Verizon Business audio conferencing provides Siemens Medical with the ability to handle everything from small.allowing participants to ask questions and interact directly with instructors. In addition to providing Siemens Medical with Verizon Business Conferencing Solutions. Siemens Medical is able to train employees and clients on new software upgrades. Siemens Medical is able to provide a recorded Net Replay. Siemens Medical receives a high-quality.

which in the biotech/ medical field is unacceptable. While doing so. it produces erroneous data. Solution Automation Anywhere"s experts provided an end-to-end solution. repetitive in nature and error-prone. The software provides a plethora of settings that can be adjusted manually for every type of report or analysis required. errors could only be identified once the report was generated requiring statisticians to re-work the entire analysis. Reduction of Human error through integrated Automation anywhere Challenge Reducing human error arising out of manual. Siemens Healthcare was looking for a way to eliminate potential manual errors and reduce costs. by nature requires detailed. This data is analyzed and used in diagnostics solutions that provide more effective ways to assist in the diagnosis. MxPro provides the ability to analyze this raw data. Setting up of analysis parameters was time-consuming. For example. if the lower and upper range data was not consistent between different runs. . Also. Siemens" Biostatisticians are able to gather data. repetitive and time consuming setting up of parameters by biostatisticians. Issue Siemens Healthcare collects time sensitive and detailed data on DNA and other genetic material using a software (MxPro) that is integrated with a QPCR (Quantitative polymerase chain reaction) instrument. Using the Visualizer and other tools in Automation Anywhere. multiple option reports. certain analysis required specifying an amplification based threshold manually. setting up parameters to automate Siemens" entire analysis process. Genetic analysis. Moreover. there would be an increased cost of both human resource and time in rectifying settings and reanalyzing data. generate reports automatically and transfer them to Excel for analysis.2. monitoring and management of disease.

Biostatisticians using the automated tasks could easily “see” the task step by step using the powerful Visualize tool in Automation Anywhere. Automation Anywhere experts helped them define the required parameters and provided an end-to-end solution.Siemens decided to automate the running of these reports in an effort to reduce the time consumed and decrease the re-analysis of data occurring as a result of manual error. All data collected from the instrument was stored in a data file. The entire task required data from 28 screens. Solutions Siemens chose Automation Anywhere to automate the process of setting up analysis parameters. Their requirements were that the software be easy to use. experts automated the entry of specifications and made 7 different types of reports. The master task would take data from the data file one entry at a time. Using Automation Anywhere " s SMART Automation Technology. In summary Siemens Healthcare needed a solution to deal with erroneous results. Working from a higher level. manual errors. . easy to edit and most importantly reliable as that was the key reason to implement such a solution. The results are then transferred to Excel and certain other reports are generated on the data collectively. Automation Anywhere experts first mapped out the complete requirements. increased time consumption and costs in order to be more effective. It allowed for quick editing if required and troubleshooting data-driven problems if and when they arose. analyze it and transfer the results to Excel. Each file is taken and analyzed with a certain set of parameters to be decided by the statisticians. over 250 keystrokes and 15 mouse clicks. over 90 controls.

000 CSEs worldwide. up-to-date and accurate product information is crucial. It"s not unusual for one CSE to work on magnetic resonance. it translates 15. Differences in the format and content of the supporting technical information across their product offerings made it challenging to find specific user operation or maintenance information quickly and easily.To address its various geographies.Siemens Medical Solutions Streamlines Product Information for Customer Service using Astoria Software The Challenge Global markets demand high quality information Siemens Medical Solutions sought assistance to improve its product documentation and customer service operations. a wide range of internal and external globalization services. . and distributing this information in print and thousands of CD"s. Siemens Medical Solutions had five critical challenges to address: Reduce the time necessary to find correct product technical information for CSEs and end-user customers. and the efforts of its 4.To support this level of content development.000 individual product manuals — each year publishing 2. Even with this internal infrastructure. publishing in up to 18 languages. nuclear medicine.000documents per year.localization and distribution. Siemens Medical Solutions utilizes 220 technical authors.200 technical documents. Improve access to critical product technical information for over 4. across product lines. over 100. Siemens Medical Solutions has delivered over 190. computed tomography.000 customer service engineers (CSEs). management.3. The company"s army of CSEs service all of the company"s products in the field.000 printed pages. and ultrasound — so consistent. Many healthcare customers use multiple Siemens Medical Solutions products at a single site.

a systems integrator specializing in print and publishing systems. TANNER. Product information was delivered in a variety of ways. To achieve this. The cost of maintaining the existing content management system spiraled upward in the face of these issues and drove the need for change. they would need to more quickly deliver high-quality product and service information to their global customers and CSEs. Reduce costs of product information production and delivery. Because Siemens Medical Solutions products typically have long life cycles. Siemens Medical Solutions" goal was two-pronged: to make sure customers knew how to use their products properly and effectively. localization. Compliance is a growing requirement with new regulations regularly emerging from European and US agencies. Initially. The Solution Common platform for global delivery of consistent content Working together to meet Siemens Medical Solutions" needs. and delivery of product technical information for faster time-to-market. These factors had a direct impact on infrastructure and costs. Astoria Software. which are bulky and difficult to keep current.Meet applicable regulatory standards worldwide. Streamline content update. though most of it was through printed manuals. The writing staff had expanded to accommodate manual development for up to 120 countries. SDL International and TANNER AG provided a complete global information management solution. healthcare organizations strapped with financial burdens have become increasingly wary of any inefficiencies and unexpected costs. there are frequent customer demands for updated maintenance and repair information. while increasing accuracy. assessed the situation for Siemens Medical Solutions and designed an overall architecture and information management process that: . Additionally. and enable its CSEs to quickly repair the equipment.

TANNER integrated these technologies into a single XML-based architecture that spanned the Siemens Medical Solutions global information supply chain. SDL is the world"s leading provider of global information management solutions and helps multinational organizations improve the quality and accelerate the delivery of multi-lingual content to global markets. SDL established a cache of approved localizations. Siemens Medical Solutions used the Astoria XML Content Management Platform to facilitate easier content creation and updates. an industry information standard for rapid communication across disparate documents and formats. Astoria"s rich XML content management solutions manage business-critical information for organizations with products that have long lifecycles that require frequent product information updates. SDL TRADOS Translation Memory was used to manage the consistent development and delivery of global content with local nuances. and reuse it throughout other documents.-Separated content from layout and structure -Provided a functional extension to globalization capabilities -Enabled content component reuse on a global basis -Empowered the non-publishing professionals to easily author. . which prevented duplicate localization efforts. tracked content. Siemens Medical Solutions used SDL statistics and reporting to monitor localization operations that were outsourced as well as those performed in house. Astoria is integrated with Adobe FrameMaker to provide a standard layout across all documents and publishing formats. contribute and assemble information based on key topics -Established output-independent processes for publishing to a wide range of media The result was a common software platform built upon eXtensible Markup Language (XML). within the Astoria repository. while maximizing content accuracy. initiated review and approval workflows as the content was developed. The core of this platform were products from Astoria Software and SDL. To improve operations. The system managed. update. SDL MultiTerm Terminology Management also provided a framework of terms in the source and destination languages that confirmed accurate and appropriate words and phrases to describe particular medical products. stored. Astoria manages content components at the smallest element level delivering flexibility to easily manage.

2.Verizon Business Conferencing Solutions Results and Next Steps By using Verizon Business Conferencing Solutions. edit or create their reporting requirements. Better leverage of state-of –the-art instruments and analysis software. 5. 3. Biostatistians are able to easily monitor.”said Paul Dow. Solution Implementation Education Services Specialist for Siemens Medical Solutions.Automation Anywhere Siemens Healthcare realizes several benefits by automating their reports and analysis processes using Automation Anywhere: 1. Negligent manual intervention. 2. and limit the expense and downtime associated with business travel. 6. “This service gets high-quality information out to our people in a timely fashion. significantly reducing the time and cost necessary for traveling. Siemens Medical is able to make its communications more dynamic and productive. Cost and resource savings due to better efficiencies.Impact Analysis 1. keep employees and clients current on the latest imaging technologies and software upgrades. and allowing us to concentrate on our core business—and our customers. Reduce time taken in generating reports. 7. Quick deployment of automated solutions. Siemens continues to use Automation Anywhere on an on-going basis. Accurate report generation. 4. .

Siemens Medical Solutions expects to save US $1. In this way. CSEs had better access to service documentation in the local language. They responded faster to customer requirements and medical device service issues on a real-time basis.13 million per year (# 900. Improved operational efficiency. and ranged from documents to components to localization units to individual terms. Attained worldwide consistency and accuracy in local language documentation. more proficient in overall usage. Astoria and SDL created a continuum of approved content — passages and terms for the source and all target languages — that was available for reuse globally.200 documents annually in up to 22 languages. viewed the latest updates. Siemens Medical Solutions migrated its paper manuals to a variety of digital media. reducing its printed manuals by 90%. Together. This improvement was largely due to the accuracy and precision of the information that was localized with regional nuance. 70% of the old system has been replaced . as evidenced by improvements in mean time to repair and first time fix rate. and often conducted first level of troubleshooting.000) when the system is fully implemented. required less product training and were more eager to read materials. CD and other media. To date. delivered to the web. Going digital and standardizing on XML enabled the company to move from one publication issued every six months to a schedule of weekly updates. Reduced costs and resource usage.3. Customers were more knowledgeable about the medical products.Astoria Software Global information management dramatically improves customer satisfaction and service The new information management and publishing system from Astoria and SDL enabled Siemens Medical Solutions to achieve new milestones: Improved customer service and satisfaction. Siemens Medical Solutions now delivers over 2. Content reuse yielded savings of 30% on localization. the new architecture ensured that globalized content accurately conveyed the information and messages as originally intended. Overall.

we discuss three different situations under separate departments in which they had implemented collaborative solutions to streamline business activities and thereby achieve operational efficiency. In this particular report. after implementing customized tools in areas like communication. Siemens. As a company Siemens had a variety of needs in their daily business operations where they had an option of integrating highly customized collaborative solutions. diagnosis and customer service have reported a considerable increase in their operational and cost efficiency. .Conclusion The Company that we"ve selected is Siemens Healthcare International.