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North Markets 13, 17, 31 32, 34, 38 45, 62 33 49, 81

South Markets 27, 5, 5, 61 11, 28 1, 2, 16 25, 59, 87 30, 47, 52, 86

West Markets 21 18, 56 37, 54 55, 63 41

15, 20, 24 35, 64, 85

4, 7, 19 34, 35

3, 23 6, 39

Planning/Recap

Planning/Recap

Gold Key

Stage Party Planning/Dot Com Mobility

Stage Holiday Baking
Big Bets

Holiday Meal
Tech/New Releases
Apparel/Jewelry

Gift Giving/Adult Beverage

Consumables/Health & Wellness

TEO/Home

Seasonal & Home

Planning/Recap
Back to Business/Tax

Stage

ISB/Stock Up/Win with Mom Get Game Get Fit Innovations

Get Healthy

 Performance for the Month | Quarter Financials  Importance of Golden Quarter  Market Insights  Marketing – 6 Events • Instant Savings Book – 10/30-11/27 • Holiday Catalog – 11/13 • HTOS – 11/22-11/27 • VIP – 11/24 • Black Friday – 11/29-12/1 • Social Media/Credit 11/4-11/11 Floor Layout • Holiday Baking • Big Bets • Holiday Meal • Gold Key • Consumables/Health & Wellness • TEO/Home • Planning/Recap  Merchandise • Clean/Prep the Home • Decorate Home • Baking • Party/Entertaining • Holiday Meal/Leftovers • Clean Up • Shopping/Gifts  Wrap Up

Oct 30 – Nov. 27
• $4,300 in savings – book mailed to all members • FSI (National Newspaper Ad) Nov. 10 • National Radio • SamsClub.com experience / mobile app • Email • Digital marketing & social media support

In Home Nov. 13
• 9.8M members • Seasonal decor, entertaining, electronics, home, apparel, toys and jewelry gifting • SamsClub.com experience (Launches Nov. 1) • Email • Digital marketing, mobile app & social media (Facebook, Pinterest, videos)

Extended Event Dates: Nov. 22 - 27
• FSI (National Newspaper Ad) Nov. 20 • National Radio • Sampling demos & signage • SamsClub.com • Email • PR, digital marketing, mobile app, & social media support

Sunday Night, Nov. 24, 7-9 pm
• 8M Plus and select members mailed invitation • SamsClub.com item details page • In Club signage & event night handout • Email invitation
One Night Only at Sam’s Club ®
November 24, 7-9 p.m.

Nov. 29
• SamsClub.com Black Friday Preview Nov. 5 • FSI (National Newspaper Ad) Nov. 28 • National Radio • Email • In-club handout • SamsClub.com Black Friday shopping begins Thanksgiving Day • PR, digital marketing & social media support

Beauty Bonus Pod
• Neutrogena Towelettes, Neutrogena Rainbath, Lubriderm Lotion and RoC • Each item includes a bonus item • Each item has a minimum value of 25% compared to competitors • Last year Pod was $395K in incremental sales, • This year will be even stronger with longer transitions & ISB

Olay Micro-Sculpting Cream Tester Pallet
• Adds excitement by engaging members with a trial sample during shopping experience • Removes barriers to purchasing bulk beauty products • Do not throw away the pallet after the first transition • You will not receive a second pallet for the transition in December • 16% value to competition • New lower retail of $37.88 (previously over $40)

Casabella Microfiber Floor Duster
• Exclusive Sam’s Club item in Janitorial • One Time Buy through December

Upgrade of Member’s Mark Liquid Laundry
• Formulation will perform better than Tide • Works as well in cold water as hot • Cold water washing is the single largest sustainable action a homeowner can take • Member’s Mark packaging refresh coincides with formulation upgrade

Holiday Air Care
• Seasonal scents arrive in October • Ensure proper rotation of flow-in seasonal variants • One Time Buy includes Glade Holiday Candles and Glade Seasonal Auto Spray

Baby
• Pull Ups & Goodnites $4 off, Limit 2 • Buy Pampers Diapers, get $5 off Similac Baby Formula • Boogie Wipes $1.50 off, Limit 99

Holiday Seasonal Paper
• Sam’s Club exclusive designs • Coordinating paper plates, napkins, and cups • Red/green dinner napkins • Red/green plastic plates with new reindeer design

1067 Paper Dispenser Program
• Each club to give away 10 free dispensers to current or potential business members • Supplier has agreed to reimburse the clubs for up to 10 dispensers every month • Goal is to drive the member to purchase our business paper towels • In previous test, dispensers were given away with a purchase of any of our business towels o Results: +5.2% increase in sales in the paper towel industrial sub cat

Vanity Fair 3-Ply One Time Buy
• Premium 3-ply napkin great for catering or special holidays ( on feature 11/19-11/27)

Member’s Mark Bath Tissue 45 Roll
• 9 more rolls with no price increase to Members

Fall Holiday Bake Season
• Baking Sheet Pans, Parchment Paper, Aluminum Foil • Food storage with Ziploc Bags and Glad Food Wrap

Cough/Cold Season
• Kleenex Anti Viral (Seasonal SKU) • Feature next to seasonally relevant items, such as cough/cold in OTC, hand sanitizer in HBA, & disinfecting wipes or Lysol spray in Laundry

Charmin Ultra Strong and Soft
• Bonus Packs—25% more sheets • Everyday skus—Charmin Blue product improvement • New pillow embossing creates a softer feel ( on feature 11/19-11/27) • Charmin Red product improvement o New updated embossing creates stronger sheets ( on feature 11/29-12/10) o New packaging graphics create “billboard” effect on all 4 sides of pallet

Cold & Cough Features
• Mucinex Max SE/DM • Airborne/Airborne Gummies (SEASONAL) • Emergen-C/Emergen-C Immunity (SEASONAL) • Breath Right Strips

Other Seasonal Cold & Cough Items:
• Zicam Rapid Melts, Mucinex Fast Max Liquid, Delsym

Optical Plus Benefit
• Buy a year supply of contact lenses and get $40 off a complete pair of eye glasses • YTD over 8,500 redemptions • Upgraded over 2,987 Members to a Plus Membership just at the Optical register

Optical All Benefit
• Buy a complete pair of eyeglasses, receive $40 off your complete second pair of eyeglasses • YTD over 60,000 redemptions

Immunizations
• All pharmacies have an immunizing pharmacist available to service patients 18 and above • Focus on driving awareness during the peak of flu shot season in October/November • Immunizations available: Influenza, Pneumonia, Shingles, Varicella (Chicken Pox), Hepatitis (A, B and a combo), HPV (Human papillomavirus), MMR (Measles, Mumps and Rubella), Meningococcal, Tdap (Tetanus, Diphtheria, and Whooping Cough)

Zeiss Wipes
• On Register Feature 11/19/13 – 11/27/13 • Average 20-30% lift in sales when featured • Great impulse item that drives repurchase

ISB Book
• Top SKU’s in Beverages Highlighted. • Coke Cans—First time ever in ISB • Regional Spring Water 48/8oz.

Adult Beverage Instant Savings
• Adult Beverage Instant Savings Events November (CA/NV/NM/AK/AZ/FL) • Adult Beverage Savings Events (IL/TX/SC/WI/LA) • November ISB: Serta, Goodyear, Brita, Ninja, Rubbermaid • Cat 15 Cuisinart Single Serve – Kcup Coffee Maker: 50% below MSRP

VIP Event
• Key major electronics will all be represented in our VIP offerings again this year • We must execute accessories better this year to maximize our opportunity • Will have representation of new gaming systems included in event

TV & Mobile prices during VIP & Black Friday
• Expect the Merchants to focus on the major brand for the major events • Accessories value and attachment rate will be key to profitability

ISB
• 2 exclusive TV’s to Sam’s Club o Magnavox 46” o Hisense 55”

• TSM to provide Wireless Training for Big events and Big Phones Launches • TSM to ensure all Holiday Wave Training Complete for all TEO associates before Holidays • Plan for Strategic Stocking • Cat 14/15 have 54% Sales lift between Oct to Nov and 76% lift between Nov to Dec • Utilize Displays in Housewares, Appliances and Furniture – Minimum 20% lift

Prepare the Holiday Meal
• Category 14: New Cake Boss Bakeware, Wolfgang Puck Garnishing Set, Glasslock Food Storage, Fireside Soup Bowls • Category 15: Ronco Rotisserie, CrockPot Hook Up, Whirlpool Refrigerator, Waring Turkey Fryer, Sharp Microwaves

Prep the Home for Guests
• Category 60: Sam’s #1 Retailer of Serta Mattresses • November ISB $75 off Glenrose Queen/King • Category 21: Winter Seasonal Throws o Average Club will have 8 pallets: New! $14.98 Cuddly Cabin Throw AIM Item • Category 17: New furniture items: more treasure hunt accent furniture

Prepare the car for Holiday Travel:
• TBC BFGoodrich Instant Savings 9/27 – 11/03 with Back of 1st feature display • TBC Goodyear Instant Savings Book Offer 10/30 – 12/01 with Back of 1st feature display • TBC Michelin Instant savings 11/12 – 12/24 with back of 1st feature display

VIP | Black Friday—TV’s, Mobile Phones, Tablets, Computers
• Mobile sales in November > December in 2011: not in 2012: 70% of November sales in last 7 Days • TV Sales in November = December 2011 and 2012: 65 % of November in last 7 Days • Tablet Sales in November < December in 2012: 52% of November in last 7 Days • Computer Sales in November = December: 57 % of November in last 7 days

New Releases bring excitement and freshness
• Man of Steel: On Instant Savings launch week for $16.98 DVD/$19.98 Blue Ray • Call of Duty: 2nd largest release of the year • Diary of a Wimpy Kid 8: Largest book release of the qtr. 40% savings to the marketplace • XBOX One: Qty will be on allocation. Avg. club will receive 20 units • PlayStation 4: Qty is very limited. Avg OH TBD

Category 97
• Headlight Renewal National Rollout: $1M Sales and $600,000 profit in Q4

Baking Pod
• November 1st through December 24th • Pallet Driven – No Low Steel • Merchandise 8 pallet pod on grocery side of Club • Clubs without grocery pods place items on end-caps together

Baking Pod Items Include:
• 2LB Shelled Walnuts 567377/601923/8396 • 2LBPecan Halves 593408/74869/174343/10032 • 3LB Whole Almonds 405862 • 10 LB Sugar 537672/57934/16258/29282 • 10 LB Gold Medal Flour 497326 • McCormick 16 oz Vanilla 61741 • 72 oz Nestle Toll House Morsels 169643 • 8 pack Carnation Evaporated Milk 362181

Baking End-Cap Items Include:
• Hershey’s Ultimate Brownie 284991 • Brown Sugar 924101 • Powdered Sugar 924108 • Ghirardelli Melting Wafers 279596 • Betty Crocker Sugar Cookie 299784

Ghirardelli Candy Making Kit#279596
•New Stand-Up Bag • Exclusive to the Club Channel • $7.48 Retail; 14.5% Margin

Krusteaz Pumpkin Bread #754025
• Retail: $6.78; Margin: 15% • $375 PCPW • In-Club: Wk 34 • All Clubs

Key Items Peanut Oil 35lb #86040 / 985354
• $1,200 PWPC • Price Point $10.00 Cheaper than Last Year: $39.98 • Feature Dates: Nov 1st – 27th

LouAna 3 Gallon # 724240
• $900 PWPC • Feature Dates: Nov 1st – 27th

Vegetable Oil #12930 / 57049
• $1,500 PWPC • All Clubs will carry the Wesson or Crisco Brand.

Pam Cooking Spray # 26928
• $700 PWPC • Costco has moved to Private Label in most regions

Ambrosia Apples
• One of the fastest growing apples in the apple category • Has the potential to follow the Honeycrisp in popularity • Sam’s has 20% share on Ambrosia vs. 4.3% total apple category • Top clubs average over 1,500 PWPC

Apple/Cider Pod ( Honeycrisp, Ambrosia, Gala, and Cider)
• Demoing new varieties the entire month • Over 4,700 PWPC • Variety specific cider helps drive differentiation

Panetonne
• A slightly sweet Italian bread that has raisins and currents • $5.99—40% reduction in our retail vs. LY • Bought it up 50% to recover all the dollars based off the higher retail LY • On transition space the entire time it is in the clubs—Do not merchandise in bakery

Large size Pumpkin Spice Bar cake
• Real cream cheese icing atop moist, rich pumpkin flavored cake • This item will be sold in the refrigerated case as crème pies have moved to freezer

Daily Chef Pumpkin Cheesecake
• Retail $11.98 ($14.98 LY w/ Cheesecake Factory) • $1.5M Week 39-48, $300 PWPC • In Clubs October 20

Daily Chef French Silk Pie
• Retail $10.48 • $1M Week 39-48, 300 PWPC • In Clubs October 20

Country Crock 5lb
• November ISB @ $1.25 off (limit 1) • $3.3M during ISB event

Fully Cooked Bacon #272086$1700 PWPC
• Feature in Cooler & Pallet Drive on Endcap or Feature

Coke Aluminum Bottles ($19.98 retail / 10% margin)
• $3MM Opportunity over 8 weeks (4-5 pallets a Club): 1 SKU TY versus 2 LY

Sister Schubert Rolls
• $1.00 Off; Limit 1

Ferrero Rocher #263210
• 37% of annual sales are during this month • Great item for club choice

Yard O Beef #13960
• 37% of annual sales are during this month • Great item for club choice

M&M Peanut #58966 & M&M Plain 58959
• Great for holiday bowls and parties • Consider this item as a club choice promotion

Aggressive Market Pricing Early Month
• Thanksgiving is only one meal, huge opportunity early month • Member’s Mark Boneless Skinless Chicken Breast - $1.98lb • Boneless Pork Loins & Pork Ribs- great early November Price • Ham Steaks and Bacon Endcap Presentation and new lower pricing • Breakfast Sausage – $6.98 retail /larger pack size than other retailers; 10% Comp Value • Hams- Boneless Spiral $2.98lb

Aged Cheddar Cheese #732717
• Outstanding value at $5.88 TY ($6.88 LY) • $1.6M in Nov/Dec; $300 PWPC • In Club Dates: Weeks 40-49

Lil Smokies #10681
• $6.98 Retail (Everyday Retail: $7.98)— 30% Value to Retail • Pricing Effective Weeks 39-52 • $5M Oct-Jan Timeframe; $500 PWPC • Expanding to all clubs October through Super Bowl

Philadelphia Cream Cheese 6pk-8oz ea
• $4M Week 40-49 • $750 PWPC

November ISB Casa Italian Meatballs
• $2.00 Off; Limit 2 •$13M Week 39-48; $2,000 PWPC

General Tso’s Chicken
• $2.00 Off, Limit 1

Jimmy Dean Pancake & Sausage Sandwich
• $2. 00 Off, Limit 1

Creamers | Toppings
• Creamers will participate in Coffeepalooza demo event in November • Aerosol Topping in the Pie Demo Event—11/14-11/17

Pie Event November 14th-17th
• Allows members to sample all of our flavors of pies prior to the peak selling period • Event has been moved even closer to the holiday this year

Value Added/Seasoned items: You have to see these!!!
• Club Made- requires production planning • Primarily weekend , in/out offerings o Seasoned Ribeye Roast o Seasoned Lamb Leg o Seasoned Lamb Rack o Seasoned Pork Roast

Anti-Biotic Free (ABF) Poultry: New on-trend offering
• Whole Fryers • Boneless Skinless Chicken Breast

Boneless Pork Loins – Great meal solution in bulk
• Feeds 4; four times for under $20 • Superior Specs, 1/8 trim • Resulting in user friendly product

Soup Program
• Soup program is worth $60 MM from September thru March • Key Items: o Marie Calendar’s soup $560 PWPC o Progresso Soup items $875 PWPC o Campbell’s Soup items deliver $1,600 PWPC

Green Bean Casserole
• Del Monte Green Beans $900 PWPC KVI $8.28 • French Fried Onion $800 PWPC KVI $5.98 • Cream of Mushroom Soup $600 PWPC (Nov ISB) KVI $7.14 • Swanson Chicken Broth 12 pk can $380 PWPC (Nov ISB) KVI $8.84 • Demos: Holiday Taste of Sam’s • Feature Dates: Nov 1 – 27th

Dinner
• Sales: $2100 PWPC – for the items listed below: • 571180 Del-Monte Corn • 963288 Ocean Spray Cranberry Sauce • 314154 Idahoan Instant Mashed Potatoes • 15108 Pepperidge Farms Stuffing

Cracker Barrel Cheese #767275
• $7.98 Retail • $275 PWPC • In Club Dates Wks 37-48

Crescent Rolls #207253
• $6.98 Retail • $525 PWPC • ISB: $1.50; Limit 3 • In Club Wk 37

Cinnamon Rolls, #265238
• $6.48 Retail • $375 PWPC • In Club Wk 37

Pie Crusts, #932271
• $6.98 Retail • $250 PWPC • In Club: Wk 33

Demos
• Hot Fudge Brownie Cookie 11/24 • Cookie Event • Holiday Taste of Sam’s o Bacon Wrapped Smokies with Brown Sugar o Seasonal Dough Items • Black Friday Event o Muller Greek Cup Demo • Creamers will participate in Coffeepalooza demo event in November • Aerosol Topping in the Pie Demo Event—11/14-11/17 •Wine Pairing Demos throughout the Holiday season

Caramel Apple Blossom
• $11.98 Retail, $300 PWPC • $2.4M Week 33-48

Bacon Wrapped Fillet
•$12.98 Retail, $300 PWPC

Bacon Wrapped Shrimp
• $12.98 Retail, $600 PWPC

Bacon Wrapped Scallops
• $16.98 Retail, $510 PWPC

Carver Select Ham—New Item
• Premium offering, highest available in market • Tied in with Butterball Turkey Breast/Cat 72 • Natural form (not pressed & formed); boneless carving ham • Features a sweet & tangy red currant glaze • Slowly smoked using real apple wood for rich, naturally sweet, smoky flavor

Bacon
• 20% bigger, thicker slices than any other retailer • Zip lock; Smoked with real hickory

Ham steaks
• Center-cut, bone-in ham steak, 25% Less Sodium • Individually wrapped

Breakfast sausage
•Patties on trend for key breakfast meals.

New Rotational HMS Items
• Utilization of fresh Club ingredients • Items targeted for an 8 week rotation • Items that sell through faster may be brought back for another rotation at a later date

Specialty Deli Cheese and Meat End Cap Program
• Strategy behind program and selection process for the 355 Clubs with the end cap • Rotational item flow • Variety of items for end cap • Features for Clubs without the Specialty end cap

November End Cap Flips
• There will be 2 end cap flips for November • Beginning of November End Caps: 11/4 through 11/17 • November/Thanksgiving End Caps: 11/18 through 12/1 • One time buy Items for November/Thanksgiving end caps • Replenishment flow of one time buy items • Marketing Support: Catalogs, FSI’s, Demo’s, Events • ISB Coupon Items: Sadler’s Mesquite Brisket & Pasta Prima Pasta (all items) • ISB New Item Feature: St Nectaire Fondue, Butterball All Natural Oven Roasted Turkey

Imported Cheese Tray
• Key seasonally relevant entertaining item • Proprietary item to Sam’s Club • Highest quality imported cheeses • Merchandising end cap support and marketing support

Butterball Deep Fried Turkey
• Leveraging brand recognition of Butterball • Exclusive items developed for Sam’s Club – No other Retailer or Clubs can carry • Completely developed from pre-cooked turkey we have carried in the past • Whole lobe turkey breast • Natural shape for a beautiful presentation • All natural product, Gluten free • Dedicated end cap merchandising space and marketing support

Sadler’s Mesquite Brisket & Pasta Prima Pasta
• ISB Coupon Items • 150% lift for $2.3M opportunity

Memphis Dry Rub Mad Wings
• Sam’s Club Exclusive • $14.98 Retail • $2.7M Week 39-48, $500 PWPC • In Club Dates: Weeks 39-48

Country Ribbon Corn Dog & Mini Corn Dog
• Sam’s Club Exclusives • $9.98 Retail on both SKU’s • In Club Date: Week 28

Ready to Bake Hot Fudge Brownie Cookie
• Sam’s Club Exclusive ; All Clubs • $6.78 Retail; $1.3M in Oct/Nov •$300 PWPC • In Club Dates: Weeks 37-46

Zone Yogurt Test
• Tie in with The Zone Bars in OTC/HBA • 16g Grams of Protein per Cup •Retail $6.55

Marie Callender’s 5LB Original Cornbread Mix
• 295 Club Test • $5.48 Retail; 17.3% Margin • 45% value to Mass • 5% value to Club Channel

Uncle Ben’s Ready Rice • Retail: $8.98; Margin: 13.3% • $ PWPC: $450 • In-Club: Wk 31 • Club Count: 500 Idahoan Instant Mashed Variety • Retail: $9.88; Margin: 15% • $ PWPC: $400 • In-Club: Wk 33 • Club Count: 548 Idahoan Steakhouse Scalloped Potatoes • Retail: $7.48; Margin: 13.0% • $ PWPC: $350 • In-Club: Wk 34 • Club Count: 356 Omaggio Extra Virgin Olive Oil 750 ml • Retail: $5.98, Margin: 15.0% • $ PWPC: $400 • In-Club: Wk 40 • Club Count: 395 Oberto Steak • Brand new great tasting item • Item will be demoed in all clubs

President Brie
• 28.2oz quality price & leadership • Key seasonally relevant item • Dedicated end cap merchandising space and marketing support • Will be the industry price leader this year • Top imported cheese item for the month • Buy-in partnership with Supplier to optimize costing leveraging the Euro

Turkey’s
• $12 mil/$9,800 PWPC • Bought up 25% in tonnage • Regional Brands (Members Mark, Butterball, Honeysuckle)

Member’s Mark Boneless Skinless Chicken Breasts
• $14 mil/$5,800 PWPC

Castle Wood Boneless Spiral Ham • $7.8M - $3,300PWPC
• Carver Select ham - $2.0M - $1,000 PWPC

Bakery Rolls
• 2 pallets King’s Hawaiian and 2 pallets cluster baked Category 77 rolls • Use production planning tool on the WIRE to maximize sales

Mesquite 2.5lb brisket
•$2.3M, PWPC $760 • 100% lift for $2.14M opportunity

Pastas
• Italian Sausage Ravioli $560K, PWPC $180 • 5 Cheese Tortellini $730K, PWPC $235 • Shrimp & Lobster Ravioli $720K, PWPC $230 • Mushroom Ravioli $330K, $110 PWPC • HMS Waldorf Salad *New Recipe, $460K, PWPC $200

Michael Angelo's Parmesan Crusted Stuffed Chicken Breast
• Retail $13.98 • Front Door Feature 09/09 – 10/20 • $1M Weeks 28-45, $275 PWPC • In All Clubs October 12

Cooked Jumbo Shrimp
• $2,540 PWPC, Margin: 16% • In Club All Year • Great for Entertaining

Snow Crab Clusters
• $648 PWPC • Margin: 18.15% • In Club All Year

Daily Chef Butter Quarters
• $15M November-December • $2,800 PWPC

Egg Nog—$1.8M Wks 40-49
• Will hit select clubs (approx 500 clubs) the first week of November • Suppliers will give credit for product that is 5 days out from the code date • Leftover product will be picked up from the clubs on Jan 2

Wine Pallet Merchandise SKU’s
• 26% of the year in November/December • Beviamo Moscato D’Asti Control Label Wine (20%+ Margin) $700+ PWPC during Holiday • Black Box Cabernet Premium Box Wine (3L = 4 bottles equivalent) • Apothic Dark Red Blend OTB • Chateau St Michele Chardonnay

New Items Beverage
• Monster Ultra Red 12 Pack (Follow up to Monster Zero Ultra and Ultra Blue) • Member’s Mark / Ocean Spray Cranapple (Private Label/Cobranded)

Fine Wine Island:
• Fine Wine Sales Double in November and December • Highlighting quality wine over $10 and 90+ Rated on Fine Wine End • Premium Sparkling on Fine Wine End

3 PODS of Wine For Holiday features
• Many 90+ Points • Great wine brands (14 Hands/Joel Gott/La Crema/Trimbach/La Marca/Apothic/…) • Good wines from $7.98-$9.98 • Better Wines from $11.98-$12.98 • Best Wines $13.98-$17.98

Wine Pairing opportunities with Fresh Items throughout Holiday
• Veo Cabernet –Red Meat • Zeal Savignon Blanc –Fish • Falkenburg Spatelese – Cakes • Black Box Cabernet – Cheese

Nestle Variety Pack # 996658
• $2.00 Price Reductions • Will be on promotion the entire quarter • Ensure this item is considered as a club choice feature

Mars Variety Pack 582568
• $2.00 Price Reductions • Will be on promotion the entire quarter

Nestle Crunch #1067—12113
• 15 Units will be distributed to all clubs, Action • 100% distribution to members is the expectation

Cigarette Carton Change
• Register receipt will now show the # of cigarette cartons sold at the bottom • Utilize this feature to speed up the check out process and improve shrinkage

Hershey C-Store Rebate
• 50 Sell Sheets will be distributed to each club this month • Ensure they are distributed out to members during Gold Key Hours with 1067 items

Seasonal buys for Automotive
• Antifreeze/windshield Wash— Product being sent to clubs by zones • Items will be front loaded being replenished according to sales • Item #959877-6/1 gal Peak -20º Windshield Wash - #722385-2/1 gal Peak 50/50 • Antifreeze - #601973 – 6/1 gal Full Strength Peak Antifreeze

Electronic Cigarettes – New Sales

Electronic Cigarettes
• Place fixture in a visible areas to lets members know when have them • This is a growing trend expected to be over $10B in sales within the next couple of years • Pull cards to be brought to register and product retrieved from Tobacco Area

Sale Prof

Place fixture to let the me have Electron

Rice and 35lb Oils
• Bulk Rice = $70MM Annually • Business Oil = $110MM Annually • 114408 Jasmine Rice $PWPC: $1,000 • 426959 Long Grain Rice $PWPC: $600 • 469584 Bakers & Chefs Soy/Salad Oil $PWPC: $500 • 469353 Bakers & Chefs Clear Frying Oil $PWPC: $1,700

A growing t expected to b in Sales with of years.

Pull cards to the register a retrieved from Service pick cage.
Sam’s Club Confidential

#10 Vegetables and #10 Fruit
• #10 Cans - $75MM Annually • 39040 Del-Monte #10 Sliced Peaches: 17% Value to Restaurant Depot • 39034 Del-Monte #10 Fruit Cocktail: 19% Value to Restaurant Depot • 39006 Del-Monte #10 Green Beans: 42% Value to Restaurant Depot • 283046 Del-Monte #10 Corn: 37% Value to Restaurant Depot • Major Value & Quality difference to Restaurant Depot

 December is the most important sales month of the year! • $5 billion in sales  Thanksgiving calendar flip means more days before Thanksgiving • Fewer between Thanksgiving & Christmas  December Key Marketing: • Cyber Week • Party Planning Taste of Sam’s/Open House • Friends & Family Weekend • Last Minute Gift FSI  December Key Merchandising themes: • Cyber Week • Great Gifts o Kids, Pets, Beauty, Optical, Apparel & Accessories, Diamonds, Kitchen, Parties/Hosting, Gifts for Him, Seasonal Food  Preparing the Home • Home & Outdoor Décor Entertaining • Beer, Wine, Spirits, New Sweets, Nuts, Appetizers, Center of the Plate  Technology •Big screen TVs, Movies, Books, Extreme Value Gift Cards, Video Games, Kids, Cameras, Wireless  December Newness • New Seasonal and Home items • New 12/26 Front-of-Club layout

Nov. 30 – Dec. 8
• SamsClub.com-only special savings • Email • Digital marketing & social media

New Event - Dec. 6 – Dec. 8
• FSI (National Newspaper Ad) Dec. 4 • National Radio (pending) • Sampling demos & signage • Email • SamsClub.com • PR, digital marketing, mobile app, & social media support

New Event – Dec. 13 – Dec. 15
• Invitation buck slips and posters for all Sam’s Club locations • Email • Social media support

Dec. 15 – Dec. 24
• FSI (National Newspaper Ad) Dec. 15 • Email • SamsClub.com • Digital marketing & social media support

• All Samsung tablets are unique bundles to Sam's Club • Monster Tablet & Headphone bundle (400 Clubs) • T Mobile No Contract - $5/mo Member Benefit

• Mobility teams are committed to price leadership through the holidays

• New Smartphone Trade-in program – up to $300 off next purchase • SquareTrade warranty expansion • Continue live tablet demo units

• Samsung Galaxy Note III and Galaxy Gear • Samsung Galaxy Tab III 7” • ASUS HD7 tablet • Jabra Solemate Bluetooth Speaker

• Kicks off on Saturday , Nov30th thru Dec 6th • Free Shipping on all Cyber Week items (not site wide) • Cyber Monday planned to be the biggest sales day of the year

• Free shipping on most Electronics and hot gifts • Expanded assortment not found in clubs • Last minute gifting event planned for Monday , Dec. 16th

Clementine’s
• Number one item in the Produce department in December • Over 4,500 PWPC • 100% all US fruit vs. some retailers carrying Spanish fruit • Demos scheduled throughout the month • Enrobed Bite Sized Cheesecake $14.98 • Dessert Shots $13.99 • Crème Brulee Bar Cake $13.98

Whole Beef Tenderloin
• $11 mil/$4,500 PWPC – Christmas Week • Distro’s in WKs 46, 47, and 48

Ribeye Roasts and Whole Ribeye Cryovac
• $11 mil/$4,800 PWPC – Christmas Week • Presentation - Loops one inch apart – Knots on the bottom side of roast • Distro’s in WKs 46,47, and 48

New Zealand Lamb Leg and Rack of Lamb
• $2.8 mil/$1,800 PWPC • Bought up 20% in tonnage

Lobster Tails and EZ Peel Shrimp
• $8.5 mil/$3,500 PW

Presidents Brie
• $775K, PWPC $310 - QUALITY & PRICE LEADSERHIP • Key seasonally relevant item • Dedicated end cap merchandising space and marketing support • Will be the industry price leader this year • Top imported cheese item for the month • Buy-in partnership with Supplier to optimize costing leveraging the Euro

Great Midwest Shingle Cheese tray
• $1.6M, PWPC $650

Butterball All Natural Oven Roasted Turkey
• $840K, PWPC $335

Butterball Deep Fried Turkey
• $850K, PWPC $340 – QUALITY & DIFFERENTIATION • Leveraging brand recognition of Butterball • Exclusive items developed for Sam’s Club – No other Retailer or Clubs can carry • Completely developed from pre-cooked turkey we have carried in the past • Flavors included are chocolate marble, strawberry and turtle—24ct is $14.98

Crème Brulee bar cake
• Sam’s Club Exclusive formulation

Castle Wood boneless Spiral ham
•$11.7M - $4,800PWPC

Carver Select Ham
• $3.0M - $1,300 PWPC

Breakfast
• $9.5M - $3,900PWPC

Marinated Meats
• $5.0 M - $2,000PWPC

Casa Italian Meatballs
• $14.98 Retail (after the November ISB promotion ends) • Demos (December Party Planning Event)

Nuts Q4 Sales: $70MM Q4 Profit: $10MM
• 623413 - Deluxe Mixed Nuts $1,800 PWPC • 620667 - Fancy Cashews $2,000 PWPC • 772464 - Pistachios in Shell $2,000 PWPC • 2599 - Mixed Nuts w/Peanuts $700 PWPC • 239333 - Cashew Halves & Pieces $700 PWPC • 559225 - Pistachio Lovers $400 PWPC

Crackers Q4 Sales: $26MM Q4 Profit: $3MM
• 793731- Multigrain Crackers $1,000 PWPC • 105119 - Toasted Medley $600 PWPC • 690301 – Ritz Crackers $600 PWPC • 723947 - Entertaining Crackers $500 PWPC

Daily Chef Butter Quarters
• $15M November-December • $2,800 PWPC

Breakfast Sausage
• $6.98 retail and larger pack size than other retailers; 10% Comp Value

Hams- Boneless Spiral
• $2.98lb

Jonathan T. 3 Cheese Arancini Bites
• Sam’s Club Exclusive • $9.98 for a 46-50 Count

Philadelphia Cream Cheese 6pk-8oz

Carver Select ham
• Natural form (not pressed & formed); boneless carving ham • Easy to carve from end-to-end with no waste • Features a sweet & tangy red currant glaze

Marinated Pork Loins
• Culinary-inspired flavor profiles • Balsamic Herb Pork Loin Filet • Rubbed with consumer-tested, unique seasonings

Asiago – Romano Peppercorn Pork Loin
• Maintains tenderness and juiciness • Hand-selected premium pork • Bold blend of peppercorns and real Asiago and Romano cheeses

Honey Dijon & Smoked Bacon
• Infused for extra flavorful pork • A perfect pairing of sweet honey Dijon mustard & applewood smoked bacon • Perfect for holiday entertaining or an everyday meal

Bacon
• 20% bigger, thicker slices than any other retailer, Zip lock • Smoked with real hickory

Ham steaks
• Center-cut, bone-in ham steak • 25% Less Sodium, Individually wrapped

Paramount Reserve Lump Crab Meat• Great for Parties • All Natural, No Preservatives

Jumbo Lobster Tails
• Premium Warm Water Tails

Premium Beef
• Boneless Prime Rib and Beef Tenderloin Roasts- workmanship is key

Member’s Mark Premium Beef
• Upper Choice program • Better flavor, tenderness, juiciness results in a better overall eating performance • Our beef is also grain-fed for superior marbling texture, taste and eye appeal

New Zealand Lamb Legs – Premium Lamb Program
• All Natural Grass Fed Lamb • Netted for easy roasting and carving • Two case allocation for Christmas only – Week 47

Bakery
•Enrobed Bite Sized Cheesecake $14.98 • Dessert Shots $13.99 • Crème Brulee Bar Cake $13.98

New rotational HMS items
• Fresh Club ingredient Strategy • Utilization of fresh Club ingredients • Items targeted for an 8 week rotation • Items that sell through faster may be brought back for another rotation at a later date

Specialty Deli Cheese and Meat End Cap Program
• Strategy behind program and selection process for the 355 Clubs with the end cap • Rotational item flow • Variety of items for end cap • Features for Clubs without the Specialty end cap

December End Cap Flips
• There will be 2 end cap flips for December • Strategy for end cap items and required execution changes • Beginning of December End Caps: 12/1 through 12/15 • December/Christmas End Caps: 12/16 through 1/5 • One time buy Items for December/Christmas end caps • Replenishment flow of one time buy items • Marketing Support: Catalogs, FSI’s, Demo’s, Events

Jonathan T. Artisan Crepe Canapes
• Sam’s Club Exclusive • $10,98 Retail for a 30 Count • In Club Dates: Week 39-48

Jonathan T. Phyllo Wrapped Asparagus
• Sam’s Club Exclusive • $11.98 Retail for a 30 Count • In Club Dates: Week 39-48

Lobster OR Shrimp Crostini
• Sam’s Club Exclusives • $11.88/$9.98 Retails

Mama Mellace S’mores Snack Mix 32oz
• Retail: $8.58; Margin: 13.5% • PWPC: $500 • Clubs: 589 • In Club: Wk 38

Dark Chocolate Pretzel Crisps
• Retail: $6.38 • Margin: 13.5% • PWPC: $500

High Volume Items
• Ensure high volume seasonal items are staged on the floor in the cooler for easy stocking • Examples of items you might consider staging: o Butters o Half and Half o Whipping Cream o Country Crock o Organic Milk o Simply OJ

Seasonal Dough Layout/Sell Through/Transition Items
• As Pie Crust Sells Out, Expand on Crescent Rolls • Additional Pie Crust Inventory will NOT be Available

Kraft Shredded Cheese Packaging
• Gusseted Bags

Daily Chef Franks in a Blanket
• New and Improved Formulation • $9,98 Retail • $900 PWPC • In Club Dates Week 39-48

Daily Chef Spanakopita
• New and Improved Formulation • $9.98 Retail • $300 PWPC • In Club Dates Week 39-48

Cake Event
• December 12th & 13th and December 20th & 21st • Cheesecake Event December 20-23rd • Both events allow us to capitalize on a peak period of demand and • Production planning on cakes in advance

Giftable Beauty Items
• Cosmetic Brush Set retails at $24.98 and is exclusive to Sam’s Club • Covergirl Mascara and Eyeliner has a 35% value to competition • Nicole by OPI Gel Manicure gift set retails at $69.98 o Has enough product to complete 20 in-home manicures o That would cost over $700 at the salon • EOS lip balm retails at $8.88 and makes a great stocking stuffer • Norelco Electric Razor Holiday Packs • Sensotouch 2D o Includes bonus shave items o $30 off everyday price during ISB o 46% value to competition— Retails at $99.98 o Highest sales during 2 weeks prior to Christmas • Sensotouch 3D o Includes 4 bonus shave items o $30 off every day price during ISB o Retails at $149.98—32% value to competition • Sonicare EasyClean o Pack comes with 2 chargers, 2 handles, and 2 travel cases o 33% value to competition

Table Games
• $9M sales opportunity this fall and the peak month in sales is December • With the new ESPN brand and great values, these will be the perfect Christmas gift!

Kitchen and Entertaining Gifts
• Stainless Beverage Tub, Metal Tray, Glass 4 in 1 Cake Dome, Porterhouse Steak knives • Wine: 4pk Waterford Wine Glasses, Wine Opener, Wine Chiller, 38 Bottle Wine Cooler • Small Electrics Brands: Dash Blender, Shark Sonic Duo Floorcare, Ninja Kitchen System,

Guy’s Gifts
• Stanley Fat Max 450A Jump Starter • Snap-on Multi-Tool and Flashlight Set • Keter Tool Chest System • Ultra Heavy Duty Rolling Workbench and Tall Storage Cabinet

Betsy Farms Chicken Jerky
• Retail $14.86—Exclusive brand to Sam’s Club • Great item to fill the chicken jerky hole left by Waggin Train removal

Tidy Cats Light Weight Litter
• Innovative gives you the same performance at half the weight • 40 lbs. of product only weighs 18 lbs. • Pallets will ship with a lift test—Members can see the difference from conventional clumping litter vs. new light weight litter • We are one of the select retailers that will be launching before January 2014 • Terrific sustainability story as we can ship twice as much on a single truck

Stacked Stone Elevated Feeder/ 2pk Chalice Feeder
• 149 clubs will receive the 2pk small Chalice Feeder for small dogs or cats • Comp value on the 2pk Chalice is 50% • 452 clubs will receive the Stacked Stone Elevated Feeder

Zany Bunch 4 pack Dog Toy
• Special pack exclusive to Sam’s Club • Featured in November Holiday Catalog • Comp value on the pack is 46%--Retails at $14.48

Pup-Peroni Variety Pack
• Special pack exclusively developed with Member insights for Sam’s Club • 4 different Pup-Peroni flavors in one box

Circular Day Bed
• Orthopedic foam insert • Removable cover is washable • Comp value is 70%

Serveware and Entertaining Gifts
• New Colors in KitchenAid Stand Mixer • Expect new arrival 12/15 of Last minute gifts that are also relevant to January/February • Ensure all Kitchen Electrics are pulled together for gift giving destination to maximize sales during the key last 2 weeks of the month.

Yummy Gift Giving
• Category 51 has lots of great food brands at great values • New items from Godiva, Ghirardelli, and Starbucks

Simply Right Exceed Grain Free
• Ultra Premium formulation • Salmon 1st ingredient, Grain Free, no meat by products • No artificial flavors, colors or preservatives, Gluten free • 30 lb. bag retail $35.98 • Item will launch in approximately 300 clubs week 35 • Will be expanded to more early next year

Back to Business Focus
• Member’s Mark Commercial replaces Proforce with the same formulations. • Sampling Program will continue • Order additional quantities through the Merchandise Replenishment Form • Provide samples on every FNP/CNP order

Quilted Northern
• New manufacturing process makes the production of paper more efficient & sustainable • Clean Stretch technology- less tear, better experience for the Member • On feature 12/11-12/24

Adult Beverage Instant Savings Event
• Adult Beverage Instant Savings Events November (CA/NV/NM/AK/AZ/FL) • Adult Beverage Savings Events (IL/TX/SC/WI/LA)

8 Pallet display of Spirits Value Added Packs
• Free Gifts with Spirits items • Pallet Drive Club programs – 10 VAPS on view at FMM = Examples across States

Christmas Meal and Family Gatherings Wine POD ($10+)
• JLohr Cabernet 750ml • Korbel Champagne • Kendall Jackson Chardonnay • Joel Gott Sauv Blanc 750ml

Holiday Celebrations wine POD = $10.98 - $44.98
• Louis Martini Sonoma Cabernet • Moet Imperial Champagne • Don Miguel Malbec • Sonoma Cutrer

Beer Gift POD
• Stella Artois with Glass • Ommegang Gift Set • Sam Adams 750ML Gift Set • Boulevard 750ml Gift set

Beer Holiday variety packs
• Sam Adams 24pk • Blue Moon Variety • Shiner Cheer • Great Lake Christmas Ale

Adult Beverage Demos throughout December with Fresh Drive Adult Beverage
• Largest month of the year for Wine and Spirits • Beer second biggest dollar volume week of the year is Christmas week

Sparkling Wine/Juice Sales
• 40% of Year in December for Sparkling/Champagne • 40% of year in December for Martinelli’s/Welch’s Sparkling

Spirit Gift Sets
• Crown Royal 1.75ML VAP with Flavor samplers • Patron Variety Gift Pack (Anjeo/XO Café/Glasses) • Baileys 750ml with Glasses • Jack Daniels 750ml Tin Gift

Outdoor Patio Seating
• Early preview of Outdoor Patio Seating and giftable items for all clubs • Great items to get in front of the member that shows newness • Short selling timeframe require clubs to put product front and center of the seasonal

Seasonal Flip
• There will be a category 18 and 51 flip • The season will begin with 18 in the front followed by 51 and 7 • Weekend after Thanksgiving, 51 will flip to the front followed by 18 then 7 • Allows for a fresh look and represents how merchandise will sell throughout the season • Category 18 will sell down and 51 will drive sales • Toy layout is set with 2 bays of steel on each side of the run this season so that items that require a display can be shown on top and the remainder of the runs will be pallet driven

Poinsettias
• $10 Million program that takes place over a 4 week period • Ideal presentation is to display plants on the racks that they arrive on • Display 2-3 plant with the sleeves down in order to show the beauty of the plant • During the month of December category 51 will drive sales with subcategories such as Cookies, Gift Baskets, and Christmas Candy.

Trim a Package
• Will be large volume for category 18 in the month of December • Major change this year is that all Trim a Package is pallet driven for a full solution

Shatterproof Ornaments
• Shatterproof ornaments have been given a total facelift with a new look and new styles • This 82 count configuration is a WOW item • Shatter sales records with this $6.5 Million dollar item

Infrared Heater
• $19 Million dollar item will drive sales in Q4

Vtech InnoTab 3S tablet bundle
• $3.1M sales opportunity with plenty of replenishment inventory to drive features

Table Games
• $9M sales opportunity this fall and the peak month in sales is December • With the new ESPN brand and great values, these will be the perfect Christmas gift!

Christmas Trees
• All 3 sizes of trees (7’, 9’, 12’) will come with Quick Set Technology—one plug and done!

Lasko Heater
• New technology Bladeless Heater by Air Logic • Great item around the house as it is touch safe and shows compared to similar items • Expanded assortment of ride-ons and remote control that are ALL exclusive items

Waterford Wine Glasses
• 4 for $19.98 Best Quality at a substantial Value

Cuddly Cabin Throw
•$14.98 is $5 better value than last year’s item

Member’s Mark Paper Towels
• Continue to feature & drive sales with MM Paper Towels • December is the highest sales volume month for basic consumables • Ensure basics are featured

Extreme Value Gift Cards
• Perfect last minute gifts—we will have a great variety • Important to merchandise in permanent location per floor plan

New Releases
• Bring excitement and freshness to the club • Movies o Wolverine: December 3 o Fast and Furious 6: December 10 o Despicable Me 2: December 10 o DVD will be $16.98 and Blue Ray will be $19.98 release week • Books o Tom Clancy’s Command Authority: December 3

Camera Bundles
• Make great gifts and provide significant value for our member • We are especially excited about these three: o #107246 Fuji S8200 Long zoom bundle o 40x optical zoom; 16.2MP CMOS; o 8GB SD card; camera case o All clubs; camera bar o #150861 Nikon P520 long zoom bundle o 42x optical zoom; 18.1 MP o CMOS; GPS; o 8GB SD card; camera case o 1st high end Nikon long zoom bundle with Sam’s o All clubs, camera bar o #TBD Nikon D7100 DSLR Bundle o 24 MP; wireless adapter; 18-140mm lens o 550-300mm lens; 32GB SD card and

TV’s
• Will have 7 focus TV’s that cover the sizes our member want at competitive prices • We will have great supply on these TV’s

Accessory Pallets
• Starting December 26th, members will be cashing in their Christmas Gift Cards • We will support this with pallets

Photo Greeting Card
• $8,000,000 Sales and $5,000,000 AIGP Opportunity in December

Carters Children’s Holiday Layette
• Mom recognizes and loves the Carter’s brand • Items are seasonally relevant and have a limited selling window • Ensure the item is out for sale so mom can pick one up before the holiday season ends

New Denim Fixture
• Two 8’ short steel fixtures back to back • Side 1 – 8’ of Members Mark jeans • Side 2 – 4’ of Levi jeans, 4’ of Nautica jeans

Free Ring Sizing
• Within 10 Days of purchase • Costco does not size (up to $100 savings to the market)

Special Order Book
• Fine Jewelry and Diamonds will launch a special order book in November with an e expanded assortment of gifts for Holiday. • Special Order may include opposite gold color, ring size options, center stone options, and one-of-a-kind items

100 % Member Satisfaction Return Policy
• Mall Jewelers offer up to 100 days for returns • Costco returns are same as Sam’s but they verify one-of-a-kind items

Jewelry Schedules
• Work MNS plans—Staffing hours must be filled with expanded hours for the holiday • Trained and knowledgeable associates who understand special orders and IGI certification, diamond quality and free ring sizing. • Backup associates should have the secondary job code for jewelry

Emily Rose Holiday Tutu Set
• Big hit with Mom • Will have Halloween and Thanksgiving Tutu in select clubs. • Going to finish big with the Holiday Tutus in all clubs • Ensure item is out for sale and featured on front of your Kids’ hanging fixture

Reebok pullover hoodie and fleece lined pant
• Men’s active wear has the largest increase planned over LY driven by performance • Pullover hoody’s in various brands and our Reebok fleece lined pant

Jewelry | Accessories
• Cat66: #586918 Pearl Set $149, comp value $275 • Cat66: #TBD Swarovski Necklace Pallet – 250 clubs will have a pallet on 11-1. • Cat68: Cold Weather Accessories $9M opportunity in Q4 • New brands—Nike, NorthFace, and Isotoner along with kids cold weather accessories

Anne Klein Notch Collar PJ
• $17.98 represents a 65% value to department stores • Micro fleece PJ is super soft and comfy • Great self-purchase for “the night before Christmas”

Sheepskin Boot
•$39.98. • Comped Costco’s price with a higher quality boot • No leather piecing at top

Sterling Silver Sets Category 66
• Offers the member 30%-40% savings to the industry • Great gift idea: “2 pieces for the price of 1”.

Silver and Diamond Category 67 .07CTTW Initial Pendants
• Personalization is a hot trend in the industry • We have it covered at only $99, comp value $140 • Clubs will receive 12-26 of the letters of the alphabet • $3.5M opportunity in Q4

Watch Category 68
• Subcategory sales up 24% ytd, • $16M opportunity in Q4 driven by brands like Invicta, Citizen, Michael Kors, and Tag

Hot and Tropical:
• Heavy weight items will be reduced in hot and tropical zones and a specific assortment will be sent these zones throughout the fall season • Reduced outerwear sent to tropical zones and minimal sent to the hot zones o Faux leather jacket and soft shell only • Increased presence of Active Wear, Branded Basics and reduce Outerwear, Loungewear

Key items represent 40-60% comp values
• Cat95: Kenneth Cole Riding Boot – Name brand in a trend right style $39.98 • Cat 33 Ladies’: Free Country Soft Shell Jacket $29.98 • Cat 33 Ladies’: Tangerine Active Pants / Jacket $19.98 each • Cat 23 Men’s: Reebok Performance Hoody $16.98 • Cat 22 Kid’s Character Hoodies $19.98 – exciting new items with mask or cape Focus on big brands at amazing discounts compared to department store sale prices

Fine Jewelry | Diamonds | Accessories
• #155663 3.00CTTW Diamond Fashion Ring $2499 • Appraisal value $3955; $600K opportunity in Q4 • Eddie Bauer, Christian Siriano, Reebok, Levis, Fila, Isaac Mizrahi • Category 33: Eddie Bauer Embroidered Sherpa Hoodie – National name brand at just

 Financials  Insights  January Key Marketing • Instant Savings – 1/2 – 1/26 • Health Screening – 1/11 • Stock up – 1/15-1/27 • Get Game – 1/26-2/2  Business – Business Member and Tax Time focus  Instant Savings Book/Stock Up/Win with Mom  Get Healthy  Get Fit Get Game

Jan. 2 - Jan. 26
• Book mailed to all members (starting mid-December)) • FSI (National Newspaper Ad) Jan. 2 • National Radio • SamsClub.com experience/mobile app • Email • Digital marketing & social media support

Sat. Jan. 11
• Health Living Made Simple Magazine Ad • Email • Social media support

Jan. 15 – Jan. 27
• FSI (National Newspaper Ad) Jan. 15 • National Radio • Email • Digital Marketing & Social Media Support

Jan. 26 – Feb. 2
• FSI (National Newspaper Ad) Jan. 26 • National Radio • Email • SamsClub.com experience • Digital Marketing & social media support

King Size
• Great for C-Sores which look to purchase during January to start the year off great! • Have the new layout set correctly

Variety Packs
• 386438 50 Ct. Frito Variety Pack o Great item for Superbowl o Number one item in the category o Great item for club choice • 373400 30 Ct. Frito Variety Pack o Great item for Superbowl o Top 5 item in the category o Great item for club choice

Business Items
• 460290 B&C Cheese Sauce $825 / 34929 Ricos $1,164 PWPC • 933069 Jalapenos 64oz - $250 PWPC • 925457 B&C Mayo $543 PWPC • 925464 B&C Ranch Salad Dressing $447 PCPW • 47993 Ketchup Packets – Hunts $220 PWPC • 898935 Sweet Baby Rays BBQ (Gallon) $326 PWPC • 6628 Franks Hot Sauce (Gallon) $250 PWPC

Competition
• Understand who your competition is o Wholesale Competition by dub on Tobacco page of Wire • Learn how to read an invoice • Use Comp system for categories other than category 45 • Scansend receipts/invoices to SCPrice@wal-mart.com o Fax cat 45 specific invoices to 866-981-9176

Solutions
• We’ll feature both tax software and business tax forms. • We’ll have the best value on tax solutions for the business and advantage member • All tax software will be $10 off in the Jan ISB

Variety Packs
• 996658 Nestle Variety Pack $2.00 Price Reductions o Will be on promotion the entire quarter o Ensure this item is considered as a club choice feature • 582568 Mars Variety Pack $2.00 Price Reductions o Will be on promotion the entire quarter o Ensure this item is considered as a club choice feature • Special pricing for truckload purchases for various motor oils • Listing of specific items will be listed on the “Hot Items” section of the Truckload Home page located on the wire beginning week 48

Cigarette Promotion
• Are member buying their cigarette promotions from you? •Members buy more from us when they buy cigarette promotional cartons. • Are your members on the Philip Morris, RJR and Lorillard ship list? o If not, Why? o Where are they currently getting them? o Do you make the process easy and quick for the members? • Partner with your local rep.

Golf Carts and Batteries
• Sam’s Club is the # 1 Retailer of Golf Cart Batteries • We are gaining share in Marine and Lawn Care • Switch out features to these seasonally relevant batters at the end of January

TBC Services
• Drive Year End Profit with TBC services • Balance and Rotation/ Wiper Blades/ Headlight Renewal • Members return for no charge services they span and additional $105 in the box while waiting • No one walks to Sam’s – typical member has 2.5 cars in family – this is your sales opportunity

1067 Items
• 1067 – 9949 Charms Blow Pops 15 units o Will be distributed to all clubs, o Action 100% distribution to members is the expectation • 1067 - 2444 Reese’s PB 15 units o Will be distributed to all clubs, o Action 100% distribution to members is the expectation

Truckload Quantity
• Additional savings for our Business Members, Purchase items by the Truckload • Mixed Truckload Program is available for members who can’t purchase full truckloads

Non-Club Items
• Purchase product by the Truckload on Items we do not carry in club!!! • Example of items not carried but sold in Truckloads: • Check the Hot Items Section for further details • Log on to the WIRE for the entire listing of Truckload items • Follow this Path to locate: Knowledge Center > Business Support > Category/Area Pages > Truck Loads

Truckload Brochures
• Schools-Hotel/Motel-Wholesalers • Great sales tool for your Business Member-shows items and club products that are available for their business. Attach your business card and leave brochures/contact information with your members. • Truckload Champion: Assign associate for your club • TL Champions should utilize Truckload Page on WIRE for communication with Club Support • Dotcom Truckload Page-Prospective members have the ability to learn about Truckloads from our new web site.

Target Members
• Schools: New Semester-Copy Paper Bids • Hotel/Motel: Remodels-LG TV’s and Serta Mattresses • Wholesalers: Basic Items-Water, Gatorade, Monster Drinks, Scott Bath Tissue • Save 5% to 10% from club pricing when members purchasing truckload quantities • Log on to the WIRE for the Hot Item Section o Follow this Path to locate: Knowledge Center > Business Support > Category/Area Pages > Truck Loads > Price Lists

January ISB
• Totino’s Pizza Rolls & Bold Rolls—$8.98 Current Retail, $2.00 Off • DiGiorno 3Pk Rising Crust Pizza—$4.00 Off

Cottonelle Bath Tissue
• Bonus pack will ship in early January • 9 more rolls, 10% more sheets than Cottonelle 36 pack

January ISB
• Shark, Keurig, Dyson, Ziploc, Rubbermaid, Filtrete • Aggressive MD strategy to ensure Club is new and fresh post-Holiday

ISB Book
• Items focused on Super Bowl Party and Health and Wellness • Monster 24 Packs • Capri Sun • Smart Water • Propel • Coke Multipack PET

Back to Basics
• Filling the pantry back up following the holiday demands • Basics items – trash bags, Ziploc Food Bags, bath tissue • Families are stocking up to send kids back to school • Playoff into Super Bowl Season •Members stocking up on supplies: plates, cups, cutlery & napkins

Member’s Mark Undershirt launch:
• Thick, soft, durable and extra length to stay tucked in all day long • Uncompromising on quality and 10% comp value to Costco • All clubs will be in stock with pallets by 1/1

‘The Limited’ Brand
• ‘The Limited’ will be available in 5 item styles: • Denim Jacket (will launch in December) at a 73% comp value of $21.98 • Launching in January will be: o ‘The Limited’ Blazer – at a 65% comp value of $34.98 o ‘The Limited’ Striped Cardigan – at a 60% comp value of $19.98 o ‘The Limited’ Ankle Pant – at a 65% comp value of $24.98

Fine Jewelry/Diamonds/Accessories
•#565395 2.00CTTW Diamond Bridal set $2,999 • Appraisal value $4,460. $650K opportunity in Q4

Member’s Mark Free & Clear Laundry
• One Time Buy • Formulation superior to national brand (All Free & Clear) • New Member’s Mark graphics with 100% money back guarantee • 11/29 – 12/10 feature

Member’s Mark Vanilla Fabric Softener
• One Time Buy • High sensorial version of everyday item • New Member’s Mark graphics with 100% money back guarantee • 11/29 – 12/10 feature

Member’s Mark Disinfecting Wipes upgrade
• Revised formula with quicker kill times • Improved substrate

Kleenex Cool Touch Mixed Bundle
• Seasonal sku • Contains: Kleenex rectangle box, upright, and Cool Touch skus • On feature 12/26 – 12/31

Vanity Fair 3-Ply One Time Buy
• Premium 3-ply napkin great for catering or special holidays • On feature 12/11-12/24

Preferred Member Experience

MM Facial Tissue
• Great quality tissue at a lower retail • Higher sheet count per box vs. Kleenex rectangle box (184 vs. 160) • Seasonally appropriate prints are chosen by our Members • On feature 1/15-1/27

January Stock up
• Feature key back to business items together: copy paper, ink, printer and shredder. • Organization will be a big bet for stock up: Bankers Box, storage totes, file cabinets,

Spring Seasonal
• All clubs will be in stock with select Seasonal spring items in January. • Zone’s 1 & 2 will be ready for early warm weather on 1-15 with the full spring set of all seasonal categories

ISB’s
• Turkey Bacon $1.25 • Yoplait Light $2.00 • Yogurt Event January (Exact date TBD) Big Bets

ISB Event
• Huggies Diapers, Pull Ups & Goodnites $6 off, Limit 2 • PediaSure Shakes $7 off, Limit 1 • Buy Pampers Diapers & Wipes, get $10 off, Limit 1

Beach Towels
• Beach Towels will set earlier Dec 26 • Cat 11 Storage and Organization peak: New Items and ISB offers

Pampers Newborn Gift Pack
• Over $45 in Value for $27.98 • This pack replaces the current Newborn item and leads the run • Includes a Sam’s Club Membership message on the exterior box • Pack Includes: Swaddlers Newborn Diapers, Swaddlers Size 1 Diapers, Sensitive Wipes Tub, Diapee & Wipees Fabric Case & Wipes Case, Informational Insert about Sam’s Club & Pampers, and Dreft Samples

Preferred Member Experience

Simply Right Diapers
• All clubs moving from corrugate to poly wrap • Increased pack size to deliver more value & better cost • Transition in all clubs in September

Pampers Diaper Innovation Launch
• Baby Care’s biggest launch in 2013 • Sam’s Clubs size of prize: +$12M • Transition begins early September for the Pampers Diapers , Wipes, and Luvs • Innovation on softness, dryness, and fit • Remember, Costco doesn’t carry Pampers

Simply Right Diapers Size 6
• All Clubs will receive Size 6 in September • 100ct for $21.48 • Addition will retain Simply Right moms and bridge gap before potty training begins

Expansion of the Extra Value Drug List
• New generics will be added to cover new disease states at unbeatable prices

Rayban Sunglass Pallet
• Great gifting item • Tremendous value to market • Limited club distribution— 200 Clubs • Exciting new pallet that will build awareness

Greek Yogurt Bars
• New upsized 18ct at $14.98 • Exclusive pack for Sam’s Club • Mixed berry & apple honey flavors

Extra Inventory
• Simply Right- Fish Oil, Glucosamine Chondroitin, Krill Oil, Omeprazole • Diet/Nutrition- Ensure, EAS, Slimfast, Sensa • Multi Vitamins- Centrum, Vitafusion, Lil’ Critters • Tylenol • Nicorette/Nicoderm • Benefiber

Silk Almond Milk
• Health and Wellness Play • $7.98 • $500 PWPC

Dole Mixed Fruit w/Mango
• New Bag in a Bag Convenience • Front Door January Feature • $10.78 Retail • $950 PWPC • $2.3M in 4 Weeks

First Features
• During Health & Wellness transition will be heavy in OTC Jan 2nd-14th • All items featured in January will have matching pallet skirts

Annual expiration for insurance benefits and FSA
• Insurance benefits expire January 1st • Members that haven’t used all of their benefits will be looking to do so • Our Optical Center can service their needs while providing a tremendous value

Health Screening Events
• Will continue to occur January – October following the below monthly themes: • October: Women’s Health • November/December: Cold/Flu • January: New Year, New You • February: Heart Health • March: Allergy • April: Oral Health

Healthy Living Made Simply Magazine
• Largest Health and Wellness magazine in the US • Will continue to follow Health Screening Events themes

Lean Cuisine 6Pk -- #654667
• Front Door January Feature • $11.28 • $350 PWPC

Morningstar Farms Chipotle Black Bean Burger
• Front Door January Feature • $11.68 Retail • $250 PWPC

Garlic Pepper Salmon
• $209 PWPC • Margin: 21.75% • Front Door From January 5th Through End of Lent • Sustainably Caught

Yogurt
• $19.5M Opportunity in January • $7,690 PWPC

Jimmy Dean Canadian Bacon, Egg White, & Cheese Delights
• Incremental Better-for-you Item • Front Door January Feature • $11.98 Retail • $750 PWPC

Box Tops
• Sales: $15.4 MM Last Year (all categories) • 43 MM Box Tops disbursed • Returned over $6 MM back to local schools over the past 3 years

First Feature
• • • • • • • • • • • 466008 Honey Nut Cheerios 593426 Lucky Charms 436344 Cinnamon Toast Crunch 190708 Nature Valley Greek Yogurt Bars 303782 Nature Valley Chewy Trail Mix 709208 Nature Valley Fiber One Oats & Chocolate 303166 Nature Valley Oats and Honey 303120 Nature Valley Sweet and Salty Granola Bars 416296 Progresso Light Chicken and Beef Combo 145780 Progresso Chicken Noodle 284991 Hershey’s Ultimate Brownie

Pod/Endcaps

Canned Protein
• 557606 DC Chicken Breast ($6 MM for the month of January) o $2,100 PCPW on feature o All natural – only 3 ingredients: Chicken, Water and Salt • Tuna ($6 MM for month of January which includes 30% unit lift for Chunk Light and a 17% unit for Solid White) o 350851 Starkist Chunk Light Tuna $1,200 PWPC o 452161 Starkist Solid White Tuna $700 PWPC o 533009 Bumble Bee Chunk Light $1,200 PWPC o 533021 Bumble Bee Solid White $1,000 PWPC • 131789 DC Artichoke Hearts $250 PWPC

Sam’s Club Exclusive
• • • • • • • Premium baby Artichoke Hearts from Peru – Superior quality to Costco 230486 Daily Chef Granola $300 PWPC SAM’s Club exclusive 190708 Nature Valley Greek Yogurt Bars $400 PWPC SAM’s Club first to market 197638 / 285050 Organic Extra Virgin Coconut Oil $700 PWPC Margin: 18.7%

Fruit Cups
•Feature Dates: Jan 2nd – Jan 26th •Key Items: o 900908 Dole Mandarin Orange Bowls $800 PWPC o 923496 Dole Red Grapefruit Bowls $700 PWPC o 457610 Del Monte Mixed Fruit/Peach Cups $600 PWPC o 406365 Del Monte Cherry Mixed Fruit Cups $500 PWPC

Navels
• DSD’s kick off in January • Over $6,000 PWPC • Demos scheduled throughout the month

Stonyfield Yobaby
• Whole Milk Yogurt • Variety Pack • Partner with “win with Mom” campaign

Dannon/McCarty Farms Creamy Yogurt
• 18pk-6oz Cups • $6.98 Retail • Sam’s Club Exclusive Partnership • Milk supplied exclusively from McCarty Family Farms located in Northern Kansas • Better pricing for members: $6.99 = 17% value to leading core item • Better consumer story with McCarty Farms messaging • Fresh and exciting product in a cube pack

Protein Drinks
• We have a 10.5% market share in this category and growing! • Items to drive will include: • Muscletech Chocolate/Vanilla Powder • EAS Carb Control Chocolate • Premier Chocolate RTD • Slimfast Chocolate RTD

Garcinia Cambogia
• Newest diet pill • On a split pallet with Raspberry Ketone • Items to drive will include: o Green Coffee Bean- new 120ct o Raspberry Ketone o Garcinia Cambogia

o Sensa

Innovative New Healthy Housewares
• Greek Yogurt Maker, Nutripro Juicer, Kalorik Digital Food Scale Bowl

Bakery
• Berry/Angel food cake pod • Raspberries, Blueberries, Blackberries, and Strawberries • With Angel food cake offer solution for our member • Over 12,500 PWPC

Fresh
• First pick strawberries will be at peak of flavor and size • Perfect opportunity to drive member loyalty • New Year brings resolutions and motivations of healthy living • Every item in exercise will be brand new for 2014 • January is the peak month for exercise • Feature items on pods or endcaps to drive sales

Oxytrol Bladder Relief Patch
• For relief of overactive bladder • 1st RX to HBA launch in the history of Sam’s Club • Retails at $35.98 • As a prescription, the cost is over $600 • 24% value to competition

Adidas Defender Duffel
• $24.98, comp value $35 • New brand in Accessories • Bright pop colors for men, women and kids

TV’s
• January represents a $70 million dollar opportunity in TV’s • Super Bowl is a great time to sell televisions. • TV’s 55” and over will drive $30 million or 42% of the $70 million total in January • Two main marketing vehicles to help drive awareness on our big screen assortment: o January ISB which will feature an LG 55” o Super Bowl Mailer—hits home on 1/26/14 and will reach over 23 million members • TV brand focus will be on Samsung, Vizio and Sharp with the following items in all clubs: o Samsung 75” o Sharp 70” o Vizio 70” o Samsung 55” o Vizio 50” • We are planning to have feature quantities on all of these items • Don’t forget to sell attachments o Home Audio items, Blu-Ray players, HDMI cables and mounts

Key Categories: Water, Soft Drinks, Beer Condiments
• Salsa: 306561 Pace $363 PWPC, 22185 On the Border $348 PWPC • 336296 Heinz Picnic Pack $250 PWPC • 707820 Hidden Valley Ranch $840 PWPC • 281710 Heinz 2/44oz Ketchup $950 PWPC • 303859 Sweet Baby Rays BBQ $350 PWPC • COTC Mayo $544 PWPC

Snacks
• • • • • • Chex Mix Original $450 PWPC New larger 40oz Size Better Merchandising – from cases to layers 644385 Pretzel Crisps $500 PWPC TBD Item Number R.W. Garcia 3-Seed Veggie Dippers 28oz $400 PWPC Retail: $5.98, Margin: 13.7%

In Club: Wk 42
• 80643 Cheez-It Crackers $700 PWPC • Choose Any 2 January Sales: $37MM Profit: 4.5MM $7,000 PWPC • Nuts January Sales: $22.5MM Profit: $3.2MM • 623413 Deluxe Mixed Nuts $900 PWPC • 620667 Fancy Cashews $900 PWPC • 772464 Pistachios in Shell $2,000 PWPC • 2599 Mixed Nuts w/Peanuts $700 PWPC • 239333 Cashew Halves & Pieces $700 PWPC • 559225 Pistachio Lovers $400 PWPC

Cities with teams in Playoffs/Bowl Games see a 30% lift on Beverages pre game.

Furniture Event: December 26 – Jan 31st
• December 26 condense Center Section Seasonal to set Furniture Event across the front • 8 key Home Décor and Furniture accent pieces (Impulse Treasure Hunt)

Tyson Buffalo Wings
• $16.98 • $1,500 PWPC • $3.5M in 4 Weeks

Beer POD ready for Football
• Modelo • Dos Equis • Heineken • Corona

Beer POD Innovation in Beer
• Redd’s Apple Ale • Angry Orchard • AB Cider Innovation

Pretzel Coated Cheese Sticks
• $6.98 Retail • $400 PWPC • $1M in 4 Weeks • In Club Dates: Week 50-Week 1

Garlic Parmesan Boneless Mad Wings
• $11.98 Retail • $800 PWPC • $2M in 4 Weeks • In Club Dates: Week 50-Week 1