1. A. B. C. D. 2.

What should an advertiser use to organize ad groups? Common themes Maximum cost-per-click (CPC) Number of words per keyword Location targeting You’re managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how you’re able to effectively invest. What is it? Choose the most closely related answer. Whether you’re payment method is credit or debit The number of tracking codes installed on your website The value of traffic available for keywords your targeting (x) The number of websites on the internet Which method would be recommended to an advertiser who is trying to increase the Quality Score of a low performing keyword? Repeat the keyword as many times as possible in the ad text Delete the keyword and add the keyword to the campaign again Increase the daily budget for the campaign in which the which the keyword is located (x) Modify the ad associated with that keyword to with that keyword to direct to a highly relevant landing page ( x ) Which is a benefit of manager Defined Spend (MDS)? Control over managed account budgets for My clients Center (MCC) account-users (X) Advanced permission control for billing preferences in multi-user accounts Payment flexibility for accounts currently on prepay billing Automatic bidding adjustments for Conversion Optimizer users If you’re campaign is opted into show ads on Google Display Network, and your display Network ads have a lower CTR than your existing search ads, how will this impact the quality score of your search campaign? Your quality score will be adjusted to reflect the average CTR of both your search and display network campaign performance

a. b. c. d. 3.

a. b. c. d. 4. a. b. c. d. 5.



Your ad performance on display Network does not affect your rank for search ads, so a lower CTR on the Display Network doesn’t affect the Quality Score of your ads for search. (X) Your daily budget will be adjusted to account for the drop in CTR and increase in the CPCs needed to maintain the existing Ad rank of your search campaigns. None of these options are correct How often does the AdWords system run an action to decide which ads to show on Google search page? Every time a user enters a search query (X) Once every two hours for a given keyword Once every24 hours for a given keyword Every time a new advertiser adds a keyword to an account (-x; maybe) Suppose you’ve created an ad group to advertise gourmet chocolate and it includes keywords like “dark chocolate” and “gourmet chocolate bars.” If you opted this particular campaign into Google disp lay Network, what type of targeting would automatically be used to determine where your ads might show? Remarketing would be used to automatically target users who had previously visited sites related to your keywords. Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign (X) Managed placements would be used to target specific sites you had selected as being important to your client (maybe) Topic targeting would be used to target all pages about chocolate, regardless of whether your exact keywords appear on the page. According to ad policies, which types of words, phrases, or characters can not be included in AdWords text ad? Ads can’t use call-to-action phrases such as “click here”, or “see this site.” (maybe) Ads can not contain words that are not directly related to the keyword that the ad is targeting Ads can’t use exclamation points (!) or question marks (?) All of the above (X) When resetting a password in AdWords what should a user keep in mind?


d. 6. a. b. c. d. 7.





8. a. b. c. d. 9.

b. b. an advertiser may obtain the information needed to : a. Online campaigns generate clicks. Higher bids generally result in more conversions at higher average CPA (X) Lower bids generally result in more conversions at lower average CPA Lower bids generally result in lower conversion s at lower average CPA (X) Higher bids generally result in few conversions at higher average CPA 11. a. and radio typically requires a predetermined budget. By monitoring ad campaign performance. (X) The New password is now required to access all other Google products with the affected Google Account login (maybe) 10. (X) Budget cannot be applied to online campaigns due to the constant changes in traffic d. c. b. c. 12. b. print . Advertising on TV. The user will need to enable 2 factor authentication in order to access their account from any location The new password will work for AdWords and the old password will work for other Google products The password will need to be reset separately on other Google products that share the Google Account log-in. What impact on conversions would you generally expect from lowering and rising bids? Assume daily budget is not and will not be reached (select all that apply). d. c. d. It can be strategic to capture all traffic without predetermined budget as long as ROI is positive. Create additional AdWords accounts for low-performing keywords (maybe) Create duplicate ad groups with identical keywords and different ad variations Compare campaigns performance to that of individual competitors Determine if campaigns care meeting overall marketing and conversion goals (X) 13. Which would help to eliminate irrelevant impressions? a.a. c. What key difference enables some online advertising campaigns to invest with more flexibility without a predetermined budget in mind? a. An advertiser wants to increase click through rate (CTR). whereas other channels generate exposure (maybe) AdWords budget can only be set once annually and require a fixed commitment Online campaigns are highly measurable and can often automate a positive ROI. b. d. Assign unique keywords URL’s to each keyword Evaluate the site design for improvements .

c. they would work together to: a. c. c. An advertisers looking to drive conversions is using manual cost per click (CPC) bidding. d. d. b. A keyword with a very low click through rate (CTR) will usually receive a. An advertiser created a new ad group in a campaign that is set to run on all sites across the Google Display Network. (X) 15. The quality score of the keyword (maybe) The cost of the bid (X) The bids of the next closest competitor . If both keywords and placements are added to the ad group. How can the AdWords average daily budget help when starting out? a.c. Impact the time of day that the ads are eligible to show (maybe) Determine the target return on investment (ROI) for a given ad group Impact search results and cost-per-click (CPC) on the Google Network Restrict the ads to specific sites and show them only when the content of a site’s page is relevant to the keywords. Add negative keywords to the ad group (X) Add more relevant keywords to the ad group 14. b. You’re starting a new campaign with the goals of achieving positive ROI and extending to all profitable traffic. A low quality score on the Google Search Network (maybe) More impressions on Google Display Network Low average cost per click (CPC) on Google search (X) Impressions only on the Google search Network 16. d. b. c. d. b. Which factor should be most important for this advertiser when keyword bids are decided? a. It can help limit your cost and exposure while profitability is achieved (maybe) It can limit exposure to only the geographical areas you support It can help direct traffic to different landing pages to discover which performs best It can help aim for a desired average position during testing (X) 17.

the account manager should consider that Standard Access users can: a. c. c. a new account manager at Bob’s agency will be working with three specific accounts underneath a My Client Center (MCC) account. d. d.(X) 21. Before making this change. registration. c. Use data from the Display network auction to revise the cost of your search ad Automatically reduce your cost per click bid on Google Display network (X) Send notification that your bids should be adjusted (maybe) . b. Amy. b. They register a conversion using Conversions Tracking Their ads appear on the Google search page Users click on their ads (X) The users completes a purchase 20.we may: a. Which is the best way for Bob to limit her access to only those accounts? a. Advertisers on Google search accrue cost in AdWords when: a.maybe See average cost per click (CPC) cost (yes) Invite others to access the account (no) Change the access levels of the other users (no) 19. b. and then move the three accounts into that MCC. With the Smart Pricing feature in Display.d. d. The profit derived from the from a paid click (I think its this one) 18.such as an online sale. if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result. Grant Amy access to that sub-MCC only. b. Grouping similar keywords together in an ad group will: a. Create a new MCC account linked to the original MCC account. Allow an advertiser to use only broad match keywords Ensure that the ads and keywords in that ad group are approved (maybe) Allow an advertiser to create ads relevant to those keywords (X) Keep an advertiser’s average cost per click (CPC) within a narrow range 22. A My client Center (MCC) account manager wants to grant Standard Access to a linked client. phone call or sign up. c. Delete the account (X).

Inactive but scheduled to begin at a future date 24. You add the keywords “Hawaii” to all of your ad groups. When sitelinks are set at both the campaign and the ad group level.d. What would be the most effective way to optimize your campaign and measure the impact of an optimization? a. so that your ad will stop serving on searches that are not specific to Hawaii. Manage your keywords performance at the ad group level Included negative keywords to refine your placement Included plurals. and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii. b. b. misspellings and other variations of your keywords (X) Include location targeting to narrow the reach of your ads 25. Automatically adjust your daily budget to serve less ads on Google Display Network pages 23. . b. d. c. This means that you don’t have to : a. You delete all of the keywords that have not been performing well. b. c. You’ve been targeting the entire USA in your scuba diving equipment ad campaign. d. Sitelinks from both the campaign and the ad group Sitelinks at the ad group level (X) Sitelinks with the highest ad rank Sitelinks related to the query searched (maybe) 27. but you know that much of the scuba equipment that is sold is to customers in Hawaii. it is: a. can that be done at the group level?) Break up keywords and ads into related themes (X) 26. When a campaign is showing as “Pending” with Adwords. c. which will be displayed? a. It is beneficial to create multiple ad groups in order to: a. d. Opt specific ad groups into various Google networks Pause specific keywords if they’re not performing well Set different budgets for each ad group (maybe. On display network all keywords are considered broad match only.

Someone using the Google Russian search domain (google. d. Only +1’s from your Google+ page are showing in the count that is visible on your ad Only +1’s from your ads are calculated. Every 24 hours Every 48 hours Every time someone does a search that triggers your ad (X) None of the above 31. (X) You adjust your ads scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in. With social extensions. which targeting option should be refined? a. b. An online retail company is based in the United States but ships to customers all over the world. c. 28. how are +1’s calculated for your ad and Google+ page? a. All +1’s from Google+ Page are also applied to your Adwords ads Any +1 on your ad is displayed as a part of your display campaign but has no bearing on your quality score or Ad Rank. b. c. b. your Google+ page is considered a separate campaign (X)-no Any +1 on your ad applies to your Google+ Page as well. The user may see ads targeted to: a. Russian speakers in Czech Republic English speakers in the united states Russian speakers in Germany English speakers in Russia (X) 29. Quality Score on Google search is evaluated a. Demographic targeting Language targeting (maybe) Regional targeting (X) . c. You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state. d. If this company wants to serve Spanish language ads to Spanish-Speaking users.ru) changes the language to English on the “preferences” page. and adjust your budget.c. d. c. d. 30. b.

c. c. The keywords in the ad group will have a lower quality score (X) The keywords in the ad group will be paused. The entire campaign will be paused. If an advertiser improves the quality score of a keyword. b. Popularity of the website being advertised Historic average position of each ad Maximum cost per click (CPC) multiplied by quality score (X) How much an advertiser is willing to spend each day (maybe) 33. d. b. Which best describes keyword contextual targeting? a. this keyword may: a. d. Sport equipment . If your ad group contained the broad match type keyword “tennis shoes. What is the impact of poor landing page quality on the ad group? a. Themes of selected placements determine related websites where ads will appear Themes of keywords are matched to relevant content on websites where ads will appear.d.(maybe) Ads are targeted only to websites related to specific businesses. d. d. b. Ads are targeted to groups of websites based on their site categories (X) 36. Which formula represents how Ad Rank is determined on Google search? a. Ad scheduling 32. a. Earn the ad a higher average position (X) Receive fewer impressions on the search network Automatically reset match type to broad Be more likely to appear in bold when displayed in an ad (maybe) 34. The ads in the ad group will be disapproved due to a low quality score (maybe) 35. c. b. c.” which of the following keywords searches would your ad be eligible to appear on? Select all that apply.

d. b. b. A purple flowers seeds (maybe)-yes Purple flowrs (X)-maybe Purple flowers (X) Flower gardens 40. d. As of May 2012. Location extensions can: a. b. b. Standard (X) Accelerated Scheduled . c. c. c. a. the ad would be eligible to serve for which of the following keyword searches? Select all that apply. Help show product information in a visual manner within your ad unit Help exclude locations where you do not have available stores Help nearby consumers find or call your nearest store front (X) Help reduce your CPC bid depending on the location of a user 38. if the keyword ‘purple flowers’ was running within your campaign as an exact match. d. c. d. Determine exact competitors bids on keywords Find new keywords for ad campaigns (X) Determine if ads are showing for a particular search (maybe) Find duplicate keywords in ad campaigns 39. c. Running shoes (X) Buy tennis shoes (X) Tennis clothing (X) 37. The keyword tool is used to: a. Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day? a.b.

Generate as many clicks as possible within an advertiser’s target budget (X) Generate as many conversion as possible within an advertiser’s target budget Achieve the target average CPC specified by the advertisers Achieve the target ad position specified by the advertiser. c. d.d. Network distribution preference and a set of keywords (maybe) A unique email address. (maybe) 44. based on your ad scheduling setting (maybe) Every time you change your CPC’s within your account Every time someone does a search that triggers your ad (X) 45. d. The main goal of automatic cost per click (CPC) bidding is to : a. b. c. b. Which is a benefit of online advertising with Google AdWorks? a. cost per click (CPC) bids and match types 42. b. Advertisers can pay to place their websites in the natural search results 43. Extended reach to search partners--yeah Better positions in natural search results . b. Quality Score and Ad Rank are calculated: a. Which is a benefit of search advertising with Google AdWords? a. b. and billing information (X) A daily budget and set of keywords and placement (campaign I think) Location targeting. c. Ads are displayed to users who are searching for a particular product or service (X) Ads can be include up to 50 characters for the first three lines of ad text Advertisers can identify the internet protocol (IP) address of users who are searching for products. d. Which AdWords setting are specified at the account level? a. Every time your ad is eligible to serve on a Display network page A few times a day. a password. Optimized 41. d. c.

c. c. d. Want fast results? Fast. c. Which is a benefit of AdWords for search marketing? a. d. easy. c. b. the AdWords system refers to that user’s a. Collect contact information automatically from potential customers Increase position in organic results Understand how customers navigate websites (maybe) Acquire potential qualified customers (X) 47. To determine which ad language to target to users.click here (X) Free shipping 50. Home country’s language Operating system language Chrome browser setting Google interface language setting (X) 49. Which are the required components of an ad group running on social Networks? . c. In the case of placement targeting ads on the Google Display Network. b. d. b. d. d. b. Ability to view competitors’ bid for keywords Ability to pay for specific placement in top ad positions (X) 46. the quality score of calculating Ad Rank is based on: a. effective Best deals. The quality of your image-yes by relevancy The maximum CPC of the keyword that triggered an ad Your daily budget The quality of your landing page (X) 48. Which line of ad text would be disapproved based on Google’s advertising policies? a.

some of which convert to a deal(X) Improve comedy group promoting a mysterious video with no immediate way to interact . ad scheduling Text ad. as opposed to branding. keywords.a. The advertiser should delete keywords form the search campaign if the keywords: a. d. daily budget. An advertiser is focused primarily on direct response. c. Which is a best practice for creating effective ad text? a. Customer-branded merchandiser tracking inquires. Contain more than two words in the phrase Generate many impressions and few conversions (X) Generate many clicks and conversion Contain words that are duplicated in a display campaign 53. How do managed placements on the Display Network work? a. promotion and exclusives (X) Use a home page for every URL Use multiple exclamations points to grab attention 52. keywords. b. Your agency won four new clients. b. Use the same ad text for every ad in the ad group Included price. d. b. c. Default bid. c. b. Three have potential to track conversions and may consider an unlimited budget if ROI is positive. d. Advertisers can guarantee placement on prominent and popular sites Keywords are used to place ads next to content that matches the ad Appropriate sites are automatically chosen for the advertise by the Google AdWords system Advertisers manually select the desired sites on which their ads may appear (X) 54. d. position preference. placements Frequency capping. Which three? a. b. network targeting (Maybe) 51. c. default bid (X) Placements.

b. A primary benefit of location targeting is that advertisers can: a. b. What best describes Enhanced Cost per click (ECPC)? . d. c. b. c. Network security company tracking free trails some of which convert to a purchase (X) Retail e-commerce selling luxury hats and tracking transactions (X) 55. d.c. d. Chose to target a specific Google domain Target specific users who have already visited their site Target any combination of counties. Automatic cost per click (CPC) (X) Cost per thousand impressions (CPM) Cost per acquisition (CPA) Manual cost per click (CPC) 56. d. Daily budget End dates Geographic targeting (X) Placement-yes 58. c. d. The advertiser wants to spend very little time setting and managing individual keyword bids. c. Fewer sites targeted at once Accelerated ad delivery Missed potential ad impressions Higher average cost per clicks (CPS’s) (X) 59. Which happens as a result of search campaign consistently meeting its daily budget? a. An advertiser creates a new search campaign with the goal of driving traffic to a new website. Which is the best bidding option for this advertiser? a. b. Which can be controlled at the ad-group level of an AdWords account? a. territories and regions (X) Choose to only target websites based in a specific region or territory 57.

but only during spec ific time periods Ads will never show when a user searches on the advertiser’s keywords 63.S domain) and has set Spanish as a preferred Google interface language. c. which campaign language setting should as advertiser use? . the AdWords system converts the CPC ads bid to: a. b. if your ad serve option is set to “optimize” and there are multiple variations of your text ads within the same ad group. b. AdWords will: a. What happens when an advertiser sets a daily budget lower than the recommended amount. d. a CPM (maybe) a CPM conversion an effective CPM an effective CPM conversion (X) 61. d. Ads will show when a user searches on the advertisers keywords. c. In order for cost per click (CPC) ads and cost per thousand (CPM) ads to compete with each other in the same auction on the Google Display Network. In order to target this particular user. but the ad’s rank will be reduced Ads will not show every time a user searches on the advertiser’s keyword (X) Ads will show each time a user searches on the advertiser’s words. c. ECPC is the discount applied to your max CPC to determine actual CPC ECPC is a quality score boost for advertisers using ad extensions ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion (X) ECPC is a separate bid set for ad groups using Conversion Optimizer d. d. A bilingual users searches on Google. b. 60.com (the Google U. c.a. using the “standard” delivery method? a. automatically try to show the best performing ads more often (X) automatically server the ad with the highest maximum CPC the most often automatically lower your bids according to your CPA goal Automatically increase your quality score based on the average CTR of the ad group 62. b.

a. d. c. b. ads. and budget ideas that can help improve your campaign performance (X) Find account opportunities tools that help your manage your daily budget Create and edit campaign. b. (x) 65. Which best describes the “optimize” ad rotation setting in AdWords? a. b. bid. A common theme (X) . keywords and campaigns setting 66. In order to accomplish this. The “optimize” ad rotation setting allows the AdWords system to automatically show the better performing ads more often. An advertiser wants to allocate additional budget to advertising a new product line. The number of relevant Display Network placements The amount of impressions served The click through rate (CTR) of their ads (X) Their campaign daily budget recommendations 67.a. d. Negative keywords can help advertisers refine the targeting of their ads and potentially increase: a. b. See an overview of how your campaign is performing Find keywords. A campaign with a separate daily budget specific to product line (maybe) And ad group specific to the product line with a higher daily budget (X) An ad group specific to the product line with targeted ad text Additional text ads that specifically feature the product line 68. Bilingual Portuguese Spanish(X) English 64. The opportunities tab with AdWords can be used to: a. c. c. d. the advertiser should create. d. c. What should an advertiser use to organize ad groups? a.

d. c. b. Create a compelling ad text (X) Choose effective CPC bids (maybe) Choose effective language targeting Secure an effective daily budget 71. Maximum cost per click Number of words per keyword Location targeting 69. A lower CPA does not necessarily indicate a higher profit.b. b. A Lower CPA may be due to changes in the network distribution (maybe) A lower CPA may be due to additions in negative keywords A lower CPA may also have lower sales volume reducing overall profits (X) A lower CPA may be due to changes in CPC bidding 72. When setting up an Adwords account choose your currency and permanent time zone carefully because: a. b. c. c. A My Client Center (MCC) account functions primary as: a. A bid management system for AdWords clients managed by resellers and agencies A dashboard that allows clients view-only access to AdWords reports An umbrella account that allows for access to individual accounts with a single log-in(X) A separate AdWords account with its own keywords and campaigns 70. A time zone and currency will impact ad position By default ads are only served in the same time zone as indicated in your account Ads are only served in counties using the same currency as your account These cannot be changed once you’ve set up your account . Why? a. c. d. b. d. d. c. It is important to identify special offers like “free shipping” before building an AdWords campaign in order to : a. d.

Competitors’ cost per clicks (CPC’s) Target market Website load time (maybe) Payment options available (X) 75. b. What type of bidding method is used to manage image ads on the Google Display Network? a. c. d. d. d.73. c. c. b. c. d. Amount an advertiser is required to pay to achieve top ad position Most an advertiser is willing to pay for each click on an ad (X) Actual amount an advertiser pays for each click on an ad Amount an advertiser must pay to outbid competitors 74. c. Which is an example of a consideration an advertiser should make when estab lishing AdWords advertising goals’ a. Which is one characteristic of the “Accelerated” delivery method? a. b. b. Adding placements to an ad group a. b. Ads are shown as frequently as possible until the budget is exhausted (X) Ads are shown when users search relevant variations of keywords in the campaign Ads are only shown when there is a higher likely hood that users will click on them Ads are shown above the search results as well as on the right of the search results 76. Does not affect the quality score for search (maybe) Negatively affects the quality score for search Improves the quality score for search (X) Improves the quality score on Google (maybe) 77. CPA CPM and/or CPC (maybe) CPC only . The maximum cost per click (CPC) bid is the a.

d. b. Keyword level Ad group level (X) Campaign level Account level 80.com? . d. An advertiser who decided to edit the location targeting of an ad can do this at the: a.d. d. Impressions (X) Transactions Placements Conversions (maybe) 82. How can this be done? a. c. Your ad is live on Google search and want to continue to check it over time to see if it is still running. b. Why is it advised that you use the Ad preview and diagnostic tool instead of doing searches to find your ad on Google. b. You can use the Contextual targeting tool to: a. Enable a bid adjustment to bid less aggressively on mobile devices Enable a bid adjustment to bid more aggressively on mobile devices Create a dedicated campaign for each mobile device targeted (X) Use the same bid across all devices 81. d. CPM only (X) 78. c. c. Which potential factors does Google use to calculate a search campaign’s recommended daily budget? a. Jim’s restaurant is launching a new campaign and would like to greater exposure on mobile devices to attract users on the go. See which images and text ads within your campaign are performing best on the specific website you are targeting Manage CPC bids for contextual campaigns with your account Run a report to determine which keywords are most likely to convert based on the past 30-days of your campaign See potential webpages where your ad can appear based on your keyword (X) 79. b. c.

By performing searches that trigger your ad. c. d. what is the maximum CPC you would need to pay to show your ad. Your text included the phrase “you friend has a crush on oyu. Why could your ad be disapproved according to AdWords policies? a. $1 $0. which may impact your organic search ranking (maybe) None of these options are correct b. you are inflating the amount of predicted impressions on the search keywords. If you’ve set a maximum CPC bid of $1 for your ads and if the next most competitive bid is only $0. “see more!” Ads can not contain exclamation points (!) Ads can not contain that amount of characters Ads can not stimulate email inbox notifications or fake “friend/crush” request (X) 85. b. d. b. d. you’ll automatically be charged for the impressions and may use all of your daily budget too quickly By performing searches that trigger your ad. Which form of AdWords video advertising would be most appropriate? . Ad experiments (X) Placement and performance report Keyword aggregator (maybe) List suggestor 84.51 (X) 86. c.50 for the same ad position. When optimizing your campaign you can get ideas for negative keywords and placements exclusions list through which AdWords tool? a. 83.a. c.01 $0. c. Ads can not contain the phrase. You are focused on reaching viewers with video content and are looking to pay only when a user views your ad (CPV) model. d.5 $1. see more!”. b. you’ll rack up impressions without click. which can lower your click though rate and prevent your ad from appearing as often as it should (X) By performing searches that trigger your ad. assuming your ad is similar in all other aspects? a.

c. An advertiser wants to achieve the top position in paid search results. b. Manage your daily budget according to which keywords are a priority Control specific sites that your ad will be targeted to on the Google Display Network Organize your ads by a common theme. A benefit of My Client Center (MCC) is the: a. b. d. Identical keywords compete against each other and the better performing keywords triggers your ad Identical keywords are not allowed in AdWords and you ads will be disapproved (maybe) Identical keywords will compete against each other and because both ads may serve it may increase your CPC (X) None of these options are correct 90. c. b. c. Ad group should be used to: a. Which recommendation would improve the likelihood of top ad position? a. Higher quality score typically leads to: a. A faster delivery of daily budget Lower cost and better ad positions (X) Higher cost and lower ad positions Less overall impressions 91. such as the type of products or services your wan to advertise. d. Ability to edit campaigns setting for multiple account from a single location (X) 89. d. Why should you avoid adding duplicate keywords across ad groups? a. b. c. (X) Control delivery of your ads so that they appear only to users in a specific geographic location 88. Decrease cost per click and decrease daily budget . CPM video ad format True View video formats (X) YouTube homepage ads Click to play video ad format (maybe) 87.a. d.

c. d. An advertiser adds negative keywords to an ad group within a search campaign. Which is a factor that Google uses to target ads to users based on physical location? a. c. d. Decrease cost per click and increase daily budget Improve quality score and increase cost per click (X) Improve quality score and decrease cost per click 92. By adding managed places to a Display Network campaign you can show your ad: a. games.b. Which formula does Google use to rank keyword targeted ads on Google search? a. c. d. This means that the ad will not show if the negative keywords: a. Also appear in the ad text Appear in the user’s search query (X) Have a maximum cost per click bid Appear in another campaign within the account 93. RSS feeds and mobile sites and apps that your selected On webpages where the Smart Pricing feature determines there that ad is likely delivery ROI b. . d. b. c. daily budget/ quality score Maximum cost per click bid x quality score (X) Maximum cost per click bid only Maximum cost per click bid x quality score/ daily budget 95. only videos. b. On webpages where a contextual targeting algorithm identified that is a match between your keywords and a publishers content On specific webpages. b. c. Maximum cost per click bid. Operating system Telephone number Language preference Internet protocol (IP) address (X) 94.

d. On Google owned and operated propertied such as Gmail and Google news that have relevant content for your keywords (X) .

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