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Ford EcoSport can give other SUVs a run for their money
Last updated on: April 26, 2013 15:25 IST

F

ord India, which has seen sales of premium hatchback

Figo waver in recent months, is set to fire a fresh salvo in the domestic passenger vehicle market with the launch of the EcoSport in June this year. A compact sports utility vehicle (SUV) under four metres in length (which enables it to avail of excise duty of 12 per cent applicable on compact cars), the EcoSport is expected to be priced aggressively and throw a serious challenge not only to competitors in the entry-level utility vehicle segment but also to makers of premium hatches and compact sedans which have mid-range products positioned in the Rs 600,000 - Rs 10 lakh price bracket. Click NEXT to read more...

Ford EcoSport can give other SUVs a run for their money
Last updated on: April 26, 2013 15:25 IST

Ford India declined to specify the price points of the
EcoSport, adding it will be revealed closer to launch. Industry sources, however, informed that the SUV is expected to carry a tag of around Rs 600,000 - 900,000. The base variant of the product is significantly lower than Renault Duster, which with prices starting upwards of Rs 787,000 (ex-showroom, Delhi) has expanded significantly the consumer base for compact SUVs in the past one year. Renault sold 39,188 units of the Duster since its launch in July last year, which translate into average monthly sales of a robust 4,354 units. Click NEXT to read more...

Ford EcoSport can give other SUVs a run for their money
Last updated on: April 26, 2013 15:25 IST

EcoSport's pricing is closer to the high-end variants of compact sedan Maruti Suzuki Dzire (priced at Rs 750,000), and of premium
hatchbacks such Volkswagen Polo (Rs 736,000) and Hyundai i20 (tagged at Rs 779,000). "EcoSport addresses the white space with its competition-differentiating attributes like kinetic design language, first-in-segment SYNC voice enabled interactive technology feature, the 1.0L 125 PS Ecoboost engine that is 20 per cent more fuel efficient than a traditional 1.6L engine, spacious interiors and urban road requirements such as ground clearance (200 mm) and turning radius that define its on-road capability. We have a great product in the EcoSport and, therefore, we will not limit its draw to any specific customer base", says Vinay Piparsania, executive director (marketing, sales and service), Ford India. Click NEXT to read more...

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7/24/2013 7:54 AM

Piparsania says the vehicle has been designed and developed to differentiate him from others in his social circle. The vehicle will also be available in 1.Ford EcoSport can give other SUVs a run for their money . premium. While it is true there is considerable anticipation about the product among consumers wanting to upgrade to an SUV from a sedan. 2 of 5 7/24/2013 7:54 AM .5-litre petrol engine with automatic transmission. Ford India has invested $142 million at its Chennai facility to support the manufacturing of the EcoSport. Frost & Sullivan says. so the likelihood of the product succeeding is good.rediff. Piparsania says.com http://www.Rediff. Click NEXT to read more.com/business/slide-show/slide-show-1-auto-fords-eco. the EcoSport is likely to draw in first-time buyers as well. and technology feature-rich.. Ford EcoSport can give other SUVs a run for their money Last updated on: April 26. sporty. The vehicle is suited for his kind of urban lifestyle enabling him to get away from the city. who own passenger vehicles and at the same time support his daily personal and professional needs. "The EcoSport is a new product coming into the market with new technology. the company plans to localise the product aggressively to keep prices competitive... Click NEXT to read more. He aspires to own a vehicle that is modern.. 2013 15:25 IST EcoSport's target customer is a young male professional working in a multi-national. senior director (automotive practice). Ford EcoSport can give other SUVs a run for their money Last updated on: April 26." Ford Ecosport is powered by a one-litre ecoboost petrol engine...5-litre diesel engine and 1. married with a child and lives with parents. 2013 15:25 IST V G Ramakrishnan.

industry experts see the urban SUV segment growing and keeping the consumer mood upbeat...Rediff. Ford India. Ford EcoSport can give other SUVs a run for their money Last updated on: April 26. The EcoSport will be launched in the largely untapped sub 4 metre compact UV market in India. Southeast Asia and South Africa. Australia. president and managing director. 2013 15:25 IST W hile Singh declined to specify the proportion of production of the EcoSport which Ford India has earmarked for exports. Click NEXT to read more. Though the Indian automotive industry is facing challenging times.com/business/slide-show/slide-show-1-auto-fords-eco. Joginder Singh... industry sources indicated that over 40 per cent of scheduled annual production of 150.Ford EcoSport can give other SUVs a run for their money ." Click NEXT to read more. Ford EcoSport can give other SUVs a run for their money Last updated on: April 26. "The European equation works well with the EcoSport.com http://www.000 units is being planned for sales in overseas markets. 3 of 5 7/24/2013 7:54 AM .rediff. says." To achieve economies of scale and manufacture the vehicle cost-effectively. We already export the Figo to 38 countries globally from India.. Ford India has firmed up a blue-print to export the EcoSport to countries in Europe. and would look at a similar scale for the SUV. 2013 15:25 IST "EcoSport is an important product for us and we will localize it in India that to help us offer our customers competitive pricing and the desired cost of ownership..

Ten years ago utility vehicles were looked upon as mini trucks.. while sales of utility vehicle increased by a robust 52 per cent to 553. 4 of 5 7/24/2013 7:54 AM .Ford EcoSport can give other SUVs a run for their money .8 per cent the previous year). Today more people are buying utility vehicles as they are macho. Affordability has improved as has the preference for larger vehicles. 2013 15:25 IST A closer look at the sales number released by industry body Society of Indian Automobile Manufacturers reveals some interesting trends. The in-road has largely been made at the expense of compact cars whose market share in the PV category has fallen to 52. "There is a distinct change in the behavioural patterns of Indian consumers. Society of Indian Automobile Manufacturers (SIAM) says.8 per cent.Rediff. can be used for weekend trips. the share of UVs in total passenger vehicle sales in the domestic market increased to 20." In fact in the last financial year.719 units. Click NEXT to read more. Ford EcoSport can give other SUVs a run for their money Last updated on: April 26.com/business/slide-show/slide-show-1-auto-fords-eco.419.. president..660 units to overtake volume sales of sedans at 454.com http://www.60 per cent (from 13. sales of compact cars declined by around 10 per cent to 1.. 2013 15:25 IST S Sandilya. Click NEXT to read more. Last fiscal.rediff.9 per cent from the earlier 59.805 units in the same period. Ford EcoSport can give other SUVs a run for their money Last updated on: April 26...

com http://www. Renault Duster and M& M Quanto introduced in the Rs 6-12 lakh price bracket. Source: 5 of 5 7/24/2013 7:54 AM ..rediff. "If new models come in at attractive price points..Rediff. added Sandilya.com/business/slide-show/slide-show-1-auto-fords-eco. Ford EcoSport can give other SUVs a run for their money Last updated on: April 26. there would be a further shift in demand for compact utility vehicles". 2013 15:25 IST W hat is also significant is that. even the demand boom for utility vehicles has come from new models at the entry-level such as Maruti Ertiga.Ford EcoSport can give other SUVs a run for their money .