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Session1:-Globalization:-Globalization is as ongoing process that depends and broadens relationship and interdependence among the countries

of the world. Business:-Business is work relating to the production, buying and selling of goods or services. Business is sum activities which must be legal. Global Business:-Consist of all commercial activities that take place across the country. Types of global Company:-1.International:nternational means between or involving different countries. !hey are only e"porting and importing. #" $%uare &harma. 2.Multinational:- ' multinational company has branches or owns companies in many different countries. Companies there have production as well as marketing. #" (ord and B). 3.Global:- $omething that happens in all parts of the world or affects all parts of the world. 'll over the world they try to coordinated product. *n a global scale, ' +$ may well become the leading cause of infant death. #" Cocacola. .Transnational. Basi! "ifferen!e bet#een Global business $ %omesti! business:-,.Conduct - selling procedure changes . $elling procedure remain unaltered. /.0orking environment - mgt practices change to suit local condition . 1o such changes are necessary. 2.3ong distance hence more transaction time . $hort distance, %uick business is possible.4.Currency,interest rates ,ta"ation ,inflation - economy have impact on trade . Currency interest rates ,ta"ation ,inflation - economy have little or no impact on domestic trade. 5.3arge companies en6oy benefits of e"perience curve . t is possible to get this benefit through collaborators. 7.8igh volume cost advantage . Cost advantage by automation, new methods etc. 9.Global standardization . 1o such advantage. :.+ifference in custom cultural factors . no such difference. Session 2&-Management 'rientation of global !ompany:1.(t)no!entrism*International+:#thnocentrism reflects the conviction that ones own culture is superior to that of other countries.$ees similarities in foreign countries. #" $%uare. ,oly!entrism*multinational+:-!he polycentric orientation is the opposite of ethnocentrism. ' polycentric organization or individual tends to believe business units in different countries should act like local companies. #" ;nilever. -egio!entrism:-)anagement views regions as uni%ue - seeks to develop an integrated regional

strategy. #" a ;$ company that focused on the countries included in the )orth 'merican free trade agreement<1afta=.the ;$',Canada )e"ico has a resiocentric orientation. Geo!entrism:' company with a geocentric orientation views the entire world as a potential market - strives to develop integrated world market strategies.'ll over the world they produce same %ualities of products.e" B). $ restraining for!es affe!ting global integration $ global mar/eting: 0or!es:-!echnology:-!echnology is a universal factor that crosses national - cultural bounderies.!here are no cultural boundaries limiting its application.e" $atellite dishes. >egional economic agreements:-' number of multilateral trade agreements have accelerated the pace of global integration. 1afta is already e"panding trade among the ;$' ,Canada,me"ico. )arket needs - 0ants:-!he common elements in human nature provide an underlying basis for the opportunity to create - serve global markets.!he world create is deliberate. #" $oft +rinks. !ransportation communication improvements:today transportation communication system are more easier then past.tourism enables people from many countries to see - e"perience the newest products being sold abroad.#" email,fa",teleconfercing - video confercing. &roducts development cost:-!he pharma industry provides a striking illustration of this driving force.'ccoeding to pharma )anufacturers association the cost of developimg a new drug in ,?97 was @54 million.By ,?:/ the cost had increased to @:9 million.$uch cost must be recoveres in the global marketplace. AualityB-Globe competition has forced all companies to improve %uality. n manufacturing a measure of e"cellence or state of being free from defects,defencies significant variations.%uality can be bad or good. 0orld economic trends:-0ithout economic growth,global enterprises may take business away from domestic ones.geowth has created market opportunities that provide a ma6or incentives for companies to e"pand globally.!he world wide recession of the early ,??Cs created presence in most countries to limit access by foreigners to domestic market. 3everageB-' global company posses the uni%ue opportunity to develop leverage.levarage is simply somr type of advantage that a company

race.nder the umbrella of global peace.&.antage:Cost lea"ers)ip strategy:-!his strategies involves the firm winning market share by appcating to cost.more emphasis on image.they provide low price . 2ig) tou!) positioning:-)arketing of high touchproducts re%uires less emphasis on specialized information .!his is achieved by having the lowest prices in the target market segment or at least the lowest piece while still achieving profitability a high return on investment.stage . .user status.Geog segmentation Calls for dividing the market into different geographic areas.nationalism.transnational corporation:-.Benefit segmentation:-Global Benefit segmentation.benefits.8owever high touch categories are highly involving for consumer. is the act of designing the companys offering .target market lower prices than the competition.!hey must be uni%ue value of product.the global corporation has taken advantage of the e"panding communications technologies to pursue market opportunities .Geographic segmentation:. %ifferentiaton:-when a firms product delevers uni%ue value because of an actual or perceived uni%ueness in a broad market.)arket difference.serve needs .+emographic segmentation:.barriers .attitude are the best starting point for constructing market segmentation. national controls . C)apter 11:-Global mar/et segmentation:.&hycographic segmentation:.nationality . Cost fo!us:-!he final strategy is cost focus.n &hycographic segmentation. 4.n demographic segmentation.#" 3B).social class.!hey are few customer.Conscious or price sensitive customer.$uch product are fre%uently purchased on the basis of concrete product . .loyality status.Behaviour segmenttation:-)any marketers believe that behavioral variables-o. 2ig) 3Te!) positioning:-&ersonal computers .e a".its similsr to differentiation strategy. focuses on the numerator of the value e%uation the B in DEB.automobiles are e" of product categories in which high tech positioning has proven effective.religion.stereo e%uipment . 5.usage rate .en6oys the virtue of the fact that it conducts more than one country.when a firm lower cost position enables it to offer a narrow.wants on a global scale. management myopia .it is said to have a differentiation advantage.buyers are divided into different groups on the basis of lifestyle or personality or values. !he global. Generi! strategies for !ompetiti.!he market size is small.organizational culture.image to occupy a distinctive place in the mind of the target .. -estraining for!es:-Culture. the market is divided into groups on the basis of variables such as age. 0o!use" "ifferentiation:-(ocus differentiation depends on target the segments . /.