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Country Profile August 2009
For information and analysis on the global media industry, visit G2Mi.com.
ABOUT THE AUTHOR
This report is published by Heernet Ventures Limited. The company provides research, analysis and advisory services to the global media industry and operates the media industry research website, G2Mi.com. For further details on Heernet Ventures, please visit the company website, heernet.com.
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Table of Contents
COUNTRY PROFILE MEDIA MARKET CHARACTERISTICS ADVERTISING ANALYSIS SECTOR PROFILES TELEVISION Adspend analysis Audience share analysis Pay TV market RADIO Audience share analysis NEWSPAPERS Circulation analysis ONLINE MEDIA Subscriber analysis Adspend analysis Audience analysis MAGAZINES Circulation analysis OUTDOOR ADVERTISING TELECOMS ENVIRONMENT COMPANY PROFILES GRUPO TELEVISA Overview Key Developments Activities Financials Key Transactions Management Ownership TV AZTECA Overview Key Developments Activities Financials Management Ownership GRUPO RADIO CENTRO Overview Key Developments Activities Financials Management
Table of Figures
FIGURE 1) KEY MACROECONOMIC DATA FIGURE 2) GROWTH IN WORKING POPULATION FIGURE 3) MAP FIGURE 4) GDP GROWTH FIGURE 5) FDI TRENDS (1996 – 08) FIGURE 6) FDI BY COUNTRY (2008) FIGURE 7) % HOUSEHOLDS WITH KEY MEDIA SERVICES (2008) FIGURE 8) % REACH OF KEY MEDIA SERVICES (2008) FIGURE 9) ADVERTISING GROWTH (1996 - 08) FIGURE 10) FIGURE 11) FIGURE 12) FIGURE 13) FIGURE 14) FIGURE 15) FIGURE 16) FIGURE 17) FIGURE 18) FIGURE 19) FIGURE 20) FIGURE 21) FIGURE 22) FIGURE 23) FIGURE 24) FIGURE 25) FIGURE 26) FIGURE 27) FIGURE 28) FIGURE 29) FIGURE 30) FIGURE 31) FIGURE 32) FIGURE 33) FIGURE 34) FIGURE 35) FIGURE 36) FIGURE 37) FIGURE 38) FIGURE 39) FIGURE 40) FIGURE 41) FIGURE 42) FIGURE 43) FIGURE 44) FIGURE 45) FIGURE 46) FIGURE 47) FIGURE 48) FIGURE 49) FIGURE 50) ADSPEND DATA BY MEDIA TYPE (2004 - 08) ADVERTISING, GROWTH AND SEGMENTATION ANALYSIS (2008) TOP ADVERTISING CATEGORIES (2007) TELEVISION, ADSPEND GROWTH (2004-08) TELEVISION, LEADING TELEVISION CHANNELS TELEVISION, AUDIENCE SHARE OF LEADING BROADCASTERS (2004 – 08) TELEVISION, AUDIENCE SHARE OF LEADING CHANNELS (2004 – 08) TELEVISION, MARKET STRUCTURE (2008) TELEVISION, PAY TV - % PENETRATION (2001 - 08) TELEVISION, PAY TV SUBSCRIBER ANALYSIS (2000 – 09) TELEVISION, CABLE TELEVISION PLAYERS TELEVISION, CABLE TV PENETRATION TELEVISION, PAY TV SUBSCRIBER ANALYSIS (BY REGION, 2006 – 08) TELEVISION, PAYTV SUBSCRIBER DATA (1998 - 09) RADIO, ADSPEND GROWTH (2004 – 08) RADIO, CHANNELS BY BROADCASTER (2008) RADIO, CHANNELS BY REGION RADIO, AUDIENCE SHARE (2008) RADIO, AUDIENCE SHARE DATA (2000 - 08) NEWSPAPERS, ADSPEND GROWTH (2004 - 08) NEWSPAPERS, LEADING PAPERS BY CIRCULATION ONLINE MEDIA, INTERNET SUBSCRIBERS ANALYSIS (2000 – 08) ONLINE MEDIA, INTERNET USER ANALYSIS (2000 – 08) ONLINE MEDIA, ADSPEND ANALYSIS (2005 – 08) ONLINE MEDIA, TOP ADVERTISING CATEGORIES (2008) ONLINE MEDIA, LEADING WEBSITES (MARCH 2009) MAGAZINES, MAJOR PLAYERS MAGAZINES, ADSPEND GROWTH (2004 - 08) MAGAZINES, LEADING 20 TITLES (BY CIRCULATION, 2008) MAGAZINES, LEADING MENS TITLES (BY CIRCULATION, 2008) MAGAZINES, LEADING WOMENS TITLES (BY CIRCULATION, 2008) OUTDOOR ADVERTISING, KEY PLAYERS TELECOMS, MOBILE USERS (2000 – 09) TELECOMS, MOBILE PENETRATION GROWTH (1996 – 08) TELECOMS, MOBILE PENETRATION BY REGION TELECOMS, MOBILE TELECOMS REVENUES (2000 – 08) TELECOMS, MOBILE PENETRATION BY REGION (2000 – 08) GRUPO TELEVISA, SUMMARY FINANCIALS GROUP TELEVISA, KEY ACTIVITIES GRUPO TELEVISA, MEDIA PENETRATION DATA (2004 – 08) GRUPO TELEVISA, PRIME-TIME SHARE BY CHANNEL (2006 – 08)
FIGURE 51) FIGURE 52) FIGURE 53) FIGURE 54) FIGURE 55) FIGURE 56) FIGURE 57) FIGURE 58) FIGURE 59) FIGURE 60) FIGURE 61) FIGURE 62) FIGURE 63) FIGURE 64) FIGURE 65) FIGURE 66) FIGURE 67) FIGURE 68) FIGURE 69) FIGURE 70) FIGURE 71) FIGURE 72) FIGURE 73) FIGURE 74) FIGURE 75) FIGURE 76)
GRUPO TELEVISA, SKY SUBSCRIBER GROWTH (2003 – 08) GRUPO TELEVISA, CABLE AND TELECOM SUBSCRIBERS (DECEMBER 2008) GRUPO TELEVISA, SUMMARY FINANCIALS (2006 – 08) GRUPO TELEVISA, REVENUE SEGMENTATION ANALYSIS BY ACTIVITY (2004 – 08) GRUPO TELEVISA, REVENUE SEGMENTATION ANALYSIS BY REGION (2004 – 08) GRUPO TELEVISA, KEY MANAGEMENT GRUPO TELEVISA, TOP 10 SHAREHOLDERS TV AZTECA, KEY SUBSIDIARIES TV AZTECA, SUMMARY FINANCIALS TV AZTECA, LEADING CHANNELS TV AZTECA, AUDIENCE SHARE (2008 – 09) TV AZTECA, KEY ACTIVITIES DATA (2006 – 08) TV AZTECA, PROGRAMMES BROADCAST BY GENRE TV AZTECA, TELENOVELA PRODUCTION AND PROGRAMMING HOURS AZTECA AMERICA, NET REVENUE GROWTH (2004 – 08) AZTECA AMERICA, PENETRATION DATA TV AZTECA, SUMMARY FINANCIALS TV AZTECA, REVENUE SEGMENTATION (H1 2009) TV AZTECA, KEY MANAGEMENT TV AZTECA, SHAREHOLDING PATTERN GRUPO RADIO CENTRO, SUMMARY FINANCIALS GRUPO RADIO CENTRO, LEADING RADIO CHANNELS (2008) GRUPO RADIO CENTRO, AUDIENCE SHARE BY CHANNEL (2007 – 08) GRUPO RADIO CENTRO, KEY FINANCIALS (2004 – 08) GRUPO RADIO CENTRO, QUARTERLY FINANCIALS (2008 – 09) GRUPO RADIO CENTRO, KEY MANAGEMENT
The Mexican media industry is one of the most attractive media markets in the world.
strong economic growth, large and growing urban population and high literacy rates, Mexican is one of the most exciting destinations for investment in the media segment. This report provides a comprehensive overview of the Mexican media market covering the market size and structure of each of the major segments (television, radio, newspapers, magazines, outdoor advertising, online media). It also includes detailed profiles of leading Mexican companies such as Azteca, Televisa and Radio Centro. The report is 56 pages in length and has 76 tables and charts.
Introduction Heernet Venture’s Country Profiles provide a comprehensive assessment of a country’s media industry. The profiles are an essential tool for media industry professionals and advisors seeking an up to date overview of the size, structure and competitive environment of a country’s media industry. Contents The profiles contain: an economic and demographic country overview; historic and current adspend analysis by media; descriptions of the key industry segments such as television, newspapers, radio, magazines and online media. For each industry segment, there is market size and structure data including information on reach and usage for leading players and products. Industry Expertise As a specialist media research and advisory firm, Heernet Ventures publishes media industry research which is comprehensive, up to date and insightful. In addition to its industry reports and research, the company also operates the Global Media Market Intelligence website (G2Mi.com) which carries a wide range of information and analysis on the global media industry. Reasons to buy These profiles are ideal for customers seeking a comprehensive overview of the media industry in a particular country. They provide the customer with complete country analysis in a single report. Current customers include leading media companies, investment banks, consulting firms and private equity firms. Customers include JP Morgan, Citibank, ChrysCapital, Egmont, Sony Corporation, Guardian Media Group, Dentsu, Eniro, Bain & Vo., KPMG, Morgan Stanley and Apax Partners.
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We publish a wide range of reports and market data on the global media industry. Details on the f publications can be viewed at our online research shop (shop.g2mi.com). In addition to our publications, we can undertake bespoke research and consulting assignments for clients. Our client base includes leading media companies, private equity firms and investment banks.
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