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the

#iThinkOutsideMyBox

project

A global community painting salon, created and curated by David Everitt-Carlson Contact: Email: David.E.Carlson !mail.com "h: #$#.%##.##&'

The #iThinkOutsideMyBox project is a !lo(al community art initiative that com(ines a !allery and paintin! studio to rede)ine the concept o) *pu(lic art+ , here, the public actually makes the art. Created and curated (y David Everitt,Carlson , at nearly -''' paintin!s. the #iThinkOutsideMyBox project is no/ the /orld0s lar!est collection o) pu(licly hand,painted /ork and the most success)ul community en!a!ement activity on 1e/ 2ork City0s 3i!h 4ine park..

Box 6tudio

7allery

Each painter. ran!in! !reatly (oth in a!e and artistic a(ility. is !iven a &+x&+ s5uare o) repurposed card(oard. acrylic paint. a (rush and a(solutely no instruction , a )ormula that has (een most success)ul in producin! (oth a hi!h 5uality and 5uantity o) /ork.

8pon completion. painters can choose to either take their paintin! home or leave it )or the pu(lic !allery 9 the !reat majority leave it )or the !allery 9 at /hich point. the /orks are photo!raphed. uploaded. retouched and catalo!ued )or the online collection /hich no/ num(ers nearly -''' individual /orks iThinkOutsideMyBox.(lo!spot.com. This provides a virtual social media li(rary inter)ace to the project as a /hole.

The Gallery

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Ori!inally created as an activist vehicle supportin! Occupy Dall 6treet. #iThinkOutsideMyBox /as )eatured in the Dall 6treet :ournal. 1e/ 2ork Times. 3u))in!ton "ost. Daily 1e/s. 7othamist. Ba!1e/s1otes and hundreds o) (lo!s. television. and radio )eatures in %'??. < man. /ho looked like he could (e /orkin! on Dall 6treet. sittin! in a (ox that said *A think outside my (ox+ /as a temptin! photo,op in a sea o) perceived hippies and theatrical activists. <nd e5uatin! the Occupy a!enda /ith outside the box thinking !ave the movement a )or/ard,thinkin!. pro(lem,solvin!. pro,active pu(lic )ace 9 all throu!h the media o) paint. (rushes. card(oard and ener!y. <lmost overni!ht (the photo above, ran in the W ! the morning a"ter it #as taken$ #iThinkOutsideMyBox (ecame an invitation )or the /orld to rediscover their ri!ht to )reedom o) expression.
H I S T O R Y:

2et. amidst all the media attention )or Occupy itsel). the most common response to #iThinkOutsideMyBox /as. *3ey. that looks like )un. can A paint tooE+. <nd so a concept /as (orn. and a studio to paint outside o) it as /ell. 6ince 1ovem(er. %'??. #iThinkOutsideMyBox has played host to painters in 8nion 65uare. Foley 65uare. Dashin!ton 65uare. Thompkins 65uare. and Central "ark 9 alon! /ith stops in 6taten Asland. Brooklyn. "hiladelphia and Dashin!ton D.C. )or the second inau!uration o) the "resident. until settlin! on The 3i!h 4ine "ark at %% nd 6t. in Chelsea in the )all o) %'?%.
N E X T S T E P S:

Today #iThinkOutsideMyBox has evolved into a !lo(al community sel),expressionist activity /ith around -''' paintin!s and painters )rom over -' countries. Dedicated to innovative thinkin!. )reedom o) expression and socially responsi(le desi!n. the project has (een reco!ni@ed (y the 6mithsonian0s Cooper,3e/itt 1ational Museum o) Desi!n. The 1ational 7allery o) <rt. and the "asos "eace Museum. An the sprin! o) %'?& David (e!an preparations to (rin! the concept into non,pro)it status as a B'?;c=&. Currently supported (y visitor donations alone (none o" the #ork #ill ever be sold$. #iThinkOutsideMyBox is currently applyin! )or !rants. residencies and museum sponsorships to meet its !ro/in! manpo/er and )inancial needs.
C U R R E N T L Y:

3avin! (een reco!ni@ed )or its artistic and social merit (y Fractured <tlas. an arts support alliance. #iThinkOutsideMyBox is no/ a(le to make contri(utions tax deducti(le throu!h this respected )iscal sponsor /hilst a/aitin! B'?;c=& certi)ication.

“This is a brilliant, innovative, fun-for-the-whole-family ongoing event.” , Gisitin! "ro)essor

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<pplications )or the #iThinkOutsideMyBox concept are as varied as the idea itsel). Family )riendly. it easily adapts to children0s or all,a!es activities. For events. the salon arrives in one rollin! cart and can (e con)i!ured in a variety o) modular )orms. The standard !allery and studio )its inside a #0 (y ?%0 ;# s5. Metre= )ootprint and can display up to ?''' paintin!s. /ith room )or #,?' people creatin! on,site. 6etup and strike time take rou!hly ? hr. each and the area is al/ays le)t cleaner than it /as )ound.

3avin! (een created in a pu(lic park. the activity can (e executed at shoppin! malls. tourist destinations or private social events. Andoor or outdoor venues are accepta(le. /eather permittin!. Contact )or proposals and re)erences.
R E T A I L / P U B L I C S P A C E / S O C I A L E V E N T S :

Championed (y teachers #iThinkOutsideMyBox has served the 1e/ 2ork City Department o) Education0s campus o) 1E6THm. a school )or !i)ted students. and re!ularly hosts !roups )rom I,?% city/ide. The project has (een reco!ni@ed (y art therapists )rom <ustralia to Bellevue 3ospital in 12C. <s an interactive theatre piece it is uni5ue and involvin!. Contact )or proposals and re)erences.
E D U C A T I O N / A R T T H E R A P Y / T H E A T R E:

On %? :uly. %'?%. &% pieces o) David0s personal /ork /ere )eatured at 1e/ 2ork City0s Munch 7allery. The project has also (een reco!ni@ed (y the 6mithsonian0s Cooper,3e/itt 1ational Museum o) Desi!n in 12C )or socially responsi(le desi!n and the 1ational 7allery o) <rt in Dashin!ton D.C. Contact )or more in)ormation and re)erences.
M U S E U M S / C U L T U R A L E X H I B I T S / F E S T I V A L S:

in :une o) %'?&. the 5uestion. *Can you do that in "o/erpointE+ /as asked and the ans/er /as *yes+ 9 or more appropriately. live theatre /ith "o/erpoint /as adapted to )it the needs o) top creative personnel at McCann Dorld/ide. <merica0s lar!est !lo(al advertisin! a!ency net/ork. David has also lectured on creativity at Colum(ia 8niversity and consults re!ularly on creativity in a (usiness context. Contact )or proposals. presentations. media appearances and re)erences.
C O R P O R A T E / C R E A T I V E M O T I V A T I O N: "Thank you for doing what you are doing – the experien es you are reating" 9 Gisitin! 7randmother

Bookin! )ees ran!e )rom J day rates )or the (asic set,up to discounted rates )or lon!er term corporate or school creative trainin! pro!rams. "u(lic space or retail environments can (ook #iThinkOutsideMyBox at no )ee. provided donations to the e))ort can (e collected )rom the !eneral pu(lic. <s each assi!nment is uni5ue. )ee structures need to (e as /ell. and expenses can al/ays (e made tax deducti(le throu!h Fractured <tlas.
T E R M S: A B O U T T H E F O U N D E R

< native 1e/ 2orker and international communications pro)essional /ith a de!ree in Corporate Communications and minors in :ournalism and Fine <rts. David Everitt,Carlson has (een active in theatre. per)ormance art. )ine art. journalism and advertisin!. 3is corporate /ork includes multiple C4AOs. 1e/ 2ork <rt Directors 6ho/. One 6ho/ 1e/ 2ork. 4ondon <dvertisin! Festival and Anternational Film Festival a/ards. Dith senior communications mana!ement responsi(ilities in the 86. <sia and Europe )or multi,national clients. 6ony. 1intendo. McDonald0s. Iello!!0s. "rocter K 7am(le. British <merican To(acco. 6amsun!. 47. 3yundai and the Iorean Ministry o) Finance. An ?>>L. Everitt,Carlson )ounded CarlsonCreative. Anc.. Iorea0s )irst ?''M )orei!n, invested advertisin! a!ency. Deavin! his seemin!ly disparate talents into a sin!le project /as never a projected plan. rather. he sees #iThinkOutsideMyBox as havin! !ro/n like a /eed underneath his )eet , in response to society0s increasin! need )or healthy sel) expression. *1ever (e)ore have A had a jo( /here people thank me every day )or /hat A am doin! 9 there0s !ot to (e somethin! in that :=+. he says. David0s complete pro)ile can (e )ound on 4inkedAn. or at iThinkOutsideMyBox.(lo!spot.com.
"!hat a great idea. "t#s so $ew %ork" 9 Anternational Tourists K 1e/ 2orkers alike

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Email: David.E.Carlson

!mail.com

"h: #$#.%##.##&'