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No prior training is required.

Europe’s leading 20 day NLP

Practitioner programme. Certification matches and

The ITS Official 20-Day adheres to international standards.

NLP Certification Training

“It sounds like a cliché but this training has changed my life. I came largely for professional reasons, and have
experienced a personal exploration and development I would not have believed 5 months ago. What I have spent
weeks, months or years working on in the past has changed beyond recognition. If I believed in miracles, this would
be one. And I do believe in miracles. Ian’s integrity, sensitivity and humanity are something remarkable.”
Jane Aspden - University Lecturer

What is NLP? When you take the ITS 20-day certification Project-based learning
Neuro-Linguistic Programming is the study of human excellence. It was created in training, you will learn: Some of the best learning can be
the 1970s as a way of identifying how people were able to excel in various fields • How to build and maintain rapport - the key to successful achieved by applying the training to
- business, therapy, sports, communication and many others. By discovering how relationships. something that is of particular
the minds of great achievers were working, the creators of NLP - and the many importance to you personally. As part
pioneers that have followed, have uncovered many of the ‘structures’ of human • How to master advanced communications and influencing
of your Practitioner training you get to
excellence. By learning and duplicating these structures in your own life, you will skills.
create your own NLP project. This
be able to significantly increase your personal and professional effectiveness. • How to achieve clarity on precisely what you want in the key enables you to integrate further what
NLP is often described as a set of tools that shows you how to run your mind. This areas of our life. you have learnt and make the material
is certainly one of its benefits. We live in a world of amazing technological your own. The projects can give great
• How to gather specific, high quality information from personal satisfaction. They can also be
innovations, yet many of us know very little about how we, as human beings, work.
people and how to use it to achieve your outcomes. financially very rewarding both for
By becoming a Practitioner of NLP you will gain in-depth and profound knowledge
about how you and others work. This will give you greater control over your own • How to increase the range of what you are able to see, individuals and for sponsoring
life and greater influence in your interactions with others. hear and feel so you know more about what’s going on. organisations.

• How to use metaphor effectively, as all great ‘The project has linked every
Personal and professional technique to me; it has enabled me
communicators do.
One of the reasons that the ITS Practitioner Training attracts such a wide group of to take this magic and use it for me
people, is the many applications of NLP. Our training is designed to enhance both • How to generate practical, well-formed outcomes and how and mine in my life immediately.
your personal and professional life. to achieve them. It has made the training work.’
NLP is well known for its many change techniques - enabling you to successfully • How to design interventions to move a person or an Ann Hunter, Management Consultant
generate change and overcome any fears and obstacles that may be standing in organisation from where they are to where they need to be.
your way. By becoming a Practitioner you will become proficient in helping Some examples of the
• How to create the right context for successful individual
yourself and others resolve such issues and design a future that is both benefits of projects
compelling and achievable.
and organisational change.
‘I created a central management
But the personal applications of NLP are only half the story. Many participants • How to change unwanted behaviours. training programme for a national
tell us that some of the most significant benefits are in the professional arena, company’s 500 managers, using
• How to determine what is important to yourself and others.
from increased skills in communications, managing, influencing and team work, NLP to develop coaching and
to entrepreneurial skills and increased effectiveness for small business owners • How to see what is going on inside others. counselling skills, project
and the self-employed. management, assertiveness
• How to talk another person’s language. training and stress management.’
Many delegates considering career changes have also found their NLP skills
invaluable in making effective decisions about their future, and increasing their • How to create your own personal state of excellence. Jennifer Hill - Training Services
abilities in key areas. • How to communicate clearly and effectively.
‘I integrated NLP techniques into
What happens • How to make meetings work.
the treatment of substance misuse
This 20-day NLP training is divided into modules of four days. • How to mediate and negotiate more successfully. to provide a more effective form
To ensure you get the most from the training, there will be a lively variety of of care.’
• How to recognise and use powerful language patterns.
learning formats: large group presentations, special ‘how to’ demonstrations, Jean Nash - Community Nurse
small group exercises, step-by-step individual coaching, diagnostic sessions, • How to develop your behavioural flexibility and creativity.
practical skill-building work, tasks and discussion, and plenty of opportunity ‘I devised a post-graduate training
• How to be more at peace with yourself. programme for medical staff in
to have your questions answered as you go along.
communications skills.’
To ensure optimum supervised practice we have a team of qualified assistants In addition
and build practice sessions into each module. Between modules there are Dr John Dale Phillips - General
• You will learn how to use many specific change techniques Practitioner
optional skill-building tasks.
‘I used NLP to help my son to
Official certification in NLP Make this the year you take your personal become a good speller and to
Certification is optional in this programme. However, if you are interested in and professional life to new levels of generally increase his ability to
certified training you may wish to know that our certification is a worldwide learn. (In 5 weeks his grades went
recognised bona fide NLP qualification. excellence - the year you become
from C’s and D’s to A’s and B’s and
an official Certified Practitioner of have remained there.)’
Gail Mariner - Mother
Neuro-Linguistic Programming.

Special payment plan -

£295.00 per month (after deposit)

To reserve your place on the next Practitioner training

please fill in the enclosed form or call ITS on +44 (0)1268 777125
A five-month learning experience 20 reasons for the ITS 20-day

NLP Practitioner Certification 1 Change that lasts

You may have been to courses in the past which
left you feeling great at the time but soon
‘wore off.’ The real pay-off from a good training
is that you are able to do things differently after
your training - even when with others who haven’t
been on it. This is one of the areas where ITS
excels. The learning is in the doing both in the
training and between modules. That is why our
20-day certification is spread over 5 months.
course details The ITS difference How you will benefit
Venue from becoming an NLP 2 Time to learn
When you choose the ITS Practitioner Training - you Practitioner While the training consists of 20 days, the
Novotel, London
also get more than just NLP. We incorporate three Certification programme actually represents a
Dates • You will have mastered many 5-month learning experience. This is a vital point.
Spring 2007 further leading-edge fields of knowledge within In many ways the spaces between the 5 modules
of the cutting-edge skills being
the course - Coaching, Systems Thinking and are as important as the modules themselves. It is
used by individuals and during this time that you will integrate the
8 - 11 February 2007 advanced Accelerated Learning.
businesses to increase their material you have learnt into your everyday life.
22 - 25 March 2007 Like a good meal, the time comes when you want
19 - 22 April 2007 The Coaching Perspective effectiveness and impact. to stop eating, and have time to digest. So our
17 - 20 May 2007 5-month training offers you a depth of learning
Your trainer, Ian McDermott, is pre-eminent in the field of NLP • You will know how to overcome that is simply not possible with shorter courses.
14 - 17 June 2007 Coaching. He is co-author of the definitive book on NLP coaching, personal issues from the past
Cost ‘The NLP Coach’ and co-creator of ‘The NLP Coaching Certification
that may have been holding you 3 Time to practice
£2295 (plus VAT) Training’ which is the international benchmark training in the field. Much is made of the speed and power of many
back. You will also be able to aspects of NLP - and quite rightly so. You will
Unique Course Features Being able to effectively Coach yourself and others is an increasingly
pass these skills on to family, learn material quickly - and instantly be able to
important life skill. We are all Coaches some of the time - potentially put the material into action in your personal and
• An integrated vision - Ian McDermott even in informal conversations with family, friends and colleagues.
friends and colleagues.
professional life. At the same time, you should be
gives the whole training, providing vital Because NLP offers such a powerful array of tools for change and • You will learn some of the most aware that, as with any other field of learning,
continuity and assurance of quality. No development, your ITS Practitioner Certification training will equip real proficiency requires practice. Our
powerful communication skills 5-month training is designed to ensure you
stand-ins. No substitutes. you for life with foundation skills for effective Coaching.
available. become really proficient - ITS Practitioners are
• Project-based learning - Ensures generally recognised as having the best command
you integrate NLP into your life, both
Systems Thinking • You will discover how to set of the material.
personally and professionally. Learning NLP is one thing - but what you want is to be able to and achieve goals.
implement it effectively in your life both personally and in the work 4 Where professionals train
• Optimum format - We deliberately favour
situation. You are part of larger systems like your family and the • You will learn to master your For many, the ITS Practitioner training is where
modules of 4 days. These segments mind - so that you are in control they meet and make the right connections. We
field you work in. To make the most of the NLP you will master on
give in-depth experience fast but like the fact that there are people who first met
this training, you need to be able to use it in these larger systems. of your life rather than being on the course and are now happily married. And
allow sufficient time in between to
digest and integrate. Ian McDermott, is an internationally acknowledged authority on at the mercy of events. we’re proud that we have made it possible for
many delegates to join together in starting up
applying NLP in systems. He is co-author of ‘The Art of Systems
• Outstanding support material - Fully • You will have a highly effective new businesses that are now flourishing. While
Thinking.’ Understanding how you can use NLP in these systems we can’t promise you wedded bliss or a business
comprehensive, specially written
will dramatically increase your effectiveness, save you time and
set of skills for handling stress.
empire, we can promise you some remarkable
course manual, by one of the leading introductions because this is where the
help you achieve your goals. • You will gain an understanding
authors in the field. professionals train.
Advanced Accelerated Learning of related fields such as
Mind/Body Health and 5 More time to pay
NLP allows us to model excellence - to find out how somebody This 5-month training means you can spread your
Become a Certified Practitioner Systems Thinking.
does something superbly - and then replicate it. Nowhere is this payments over a longer period and you can use
of NLP for just £295.00 per more true than with learning. Your brain has an infinite capacity to • You will discover how NLP can our easy payment plan to spread the cost.
month (after initial deposit). learn - and to learn quickly and easily. The entire ITS NLP make a significant impact 6 More enjoyment
International Teaching Seminars is Certification Training is 20 days of Accelerated Learning, so the on organisations. We believe that your NLP Certification Training will
committed to making it as easy as material covered spans years of developments in NLP. be one of the most significant learning experiences
possible for you to become an NLP This course will not just enable you to learn NLP easily and effectively. • You will be a more effective of your life. Above all, we hope that you will enjoy
Practitioner. We therefore offer a special It will show you HOW you learn. In a changing world, this is a vital learner - enabling you to master and treasure the experience. A shorter course
would not just cut back on the learnings. It would
payment plan which lets you spread the skill. Ian McDermott is famous for superbly demonstrating the the skills vital for progressing reduce the enjoyment of the training too. This is
payment over seven months, at £295.00 actual how to’s. And if you have children - you’ll then know how your career in the years ahead. another reason that our 5-month format is so
per month after an initial deposit. to help them become more effective learners too. popular and successful.
Please see the enclosed form or call • You will be able to influence
the ITS office for more information. A Truly International Training your children more effectively. 7 Tap into an ongoing network
When you join the ITS NLP Practitioner Programme,
Because of the pre-eminent reputation of ITS for quality and
• You will be better equipped to you are not just attending a training, you have the
excellence people come from all over Europe - and beyond! - to be opportunity to become part of a community, in
part of this outstanding programme.
negotiate and handle meetings.
the sense that you will be with a group of people
New low cost flights have made travelling to London to learn with • By understanding modelling, who you really get to know and who provide a
Ian McDermott even easier. Our training venue is ideally located for supportive network for each other. This network
the cornerstone of NLP, you often results in new business opportunities and
Heathrow and all the London airports. It’s five minutes from the tube
will be able to duplicate other wonderful lifetime friendships.
and easy to access from mainline train stations. Please contact our
people’s excellence in any field
office team if you would like assistance. 8 Be at the leading edge
that you choose. Ian McDermott is famous for his how-to
demonstrations of NLP and Coaching. Learn from
the man who has over 20 years experience, has
co-authored some of the most widely read and
highly respected books in the field. See Ian in
action and learn the how-tos direct.

9 Accelerated learning
Many people ask how we are able to pack so
much material into 20 days. The answer is with
If you are considering taking an NLP Practitioner Accelerated Learning. You will use the very latest
training, you should be aware that there is no ‘law’ learning techniques and will probably surprise
Take your NLP Practitioner with ITS - The World Leader in NLP Coaching
governing who can offer a training. Anyone can put on yourself at the amount you have absorbed easily
a training of any length, and label it ‘Practitioner.’ ITS is the only NLP training organization in the world - and the first training organization of any type in after the five months training.
Europe - to receive formal ICF accreditation for its Coaching Certification Training.
To overcome this, minimum standards have been set 10 Know what you’re doing
up to govern UK trainings. Some organisations choose NLP contains some quick, simple change processes
The International Coach Federation (ICF) is the largest non-profit professional association in the world with
to abide by these standards - others do not. You are which you will learn quickly and easily. However,
more than 5000 members and 179 chapters in 30 countries. It is the world’s premier Coaching body. ICF
free to choose, but you may want to know that your these alone will not make you an NLP Practitioner.
only recognizes a handful of organisations worldwide for their Coaching training. You need to know when to do what, plus what
ITS Practitioner Certification is recognised
works and what doesn’t. If you’re going to be any
internationally as representing the highest level of Taking the ITS Practitioner training will ensure you become familiar with the coaching dimension of NLP. It good at actually using NLP you’ve got to know
NLP expertise. It’s just one more reason for you to can also be your first step to achieving full accreditation as an ICF recognized ‘Professional Certified Coach’. what you’re doing. Techniques need to be backed
choose our 20-day training. up with real understanding - and that is what our
5-month learning experience offers you.

To reserve your place on the next Practitioner training please fill in the enclosed
form or book online at or call ITS on +44 (0)1268 777125
“Ian is somebody who has been able to distil a potentially

y training Your trainer complex subject into a compelling learning experience. Ian has
achieved this through a supreme demonstration of empathy

11 The Coaching Perspective

Ian McDermott is not only an internationally
recognised NLP Trainer, he is also one of the
world's leading NLP Coaches. For more than
Ian McDermott with individuals and the group.” Graeme King - Accountant

20 years Ian has been Coaching individuals and

executives and his experience in this arena will be
invaluable for you. All of us are Coaches some of
the time, with family, friends and work colleagues.
It is also a wonderful gift to be able to Coach
yourself effectively. The unique Coaching
perspective of the ITS NLP Practitioner training After many requests for NLP “with an Your Practitioner The following
will equip you with the skills and experience to be English accent” he has made a number of Training checklist are just some of
highly effective at assisting yourself and others audiotape and CD sets including: ‘An
When you take your NLP Practitioner the books
achieve fulfilment and success. Introduction to NLP: Psychological Skills co-authored by
training, you want to take it with the
12 The best pedigree for Understanding and Influencing
very best. Here is a checklist that you Ian McDermott.
Ths ITS NLP Practitioner Certification Programme People’, ‘NLP, Health and Well-being,’
may find useful.
has been in place for many years. We are (both with Joseph O’Connor,) ‘Freedom
constantly building on the programme and from the Past’, ‘What is NLP?’, ‘Tools for
incorporating the latest developments. Over these Transformation’ and the acclaimed
years Ian McDermott has trained thousands of
distance learning pack, ‘The Professional
✓ Does the organisation have a proven
Practitioners. It is because of the results they track record? Can it show you how people
have achieved that we know how well this 20-day Development Programme’. have taken the training and made specific
training works. Every year Ian leads two ITS NLP and measurable improvements to their
Practitioner Certification trainings, the ITS personal and working lives?
13 Family benefits
NLP Master Practitioner Certification and
Many Practitioners tell us that, while they became
NLP Practitioners to further their own professional the NLP Coaching Certification Programme.
✓ Does the training address the work of
all of the leading pioneers and innovators
and personal lives, the material they mastered has Ian McDermott, international trainer, He annually commits to a number of short
of NLP - not just one or two?
also made a significant difference to their family. coach and consultant is one of the world’s public courses such as the one day
Whether it be a particular technique like coaching
children in NLP memory strategies or just passing
foremost exponents of NLP and Coaching. ‘Essential NLP’ and the two day ‘Essential ✓ Is the organisation offering you a training
He was recently named one of Britain’s Coaching Skills.’ You can also see Ian at known to give priority to supporting
on accelerated learning skills, parents find NLP
Top 10 Coaches and described as ‘the one of the regular Open Evenings he hosts delegates, with customer service, not just
invaluable in equipping children with the life skills
they need in our changing world. Meanwhile the Coaches Coach’(Independent on most months in Central London. before and during but after the training
communication skills you will learn can only Sunday). He is the NLP Trainer and Coach as well?
enhance your relationships with parents and your
In recent years, Ian McDermott has
of choice for more than 100 of Britain’s
top organisations. As well as training
pioneered the integration of two different ✓ Does the training offer a balance
disciplines NLP and Coaching. ‘The UK NLP between the personal and professional
14 Tracking learning thousands of NLP Practitioners, Master applications of NLP?
Coaching Certification Programme’ is
Between each module you will be able to put Practitioners and NLP Coaches, in his role
the result. Developed by Ian together with
what you have learnt into action. To then come as Director of Training for International
Jan Elfline, this advanced programme
✓ Do you trust the trainer? Slick tricks won’t
back and build on the progress you have made, Teaching Seminars (ITS), Ian coaches do it - your personal credibility is what will
and to get answers to any questions that your
offers certification as an NLP Coach and an
many FTSE and Fortune 500 clients. A make the difference. (We show you how.)
experiences may have raised, is a powerful and established pathway to full ICF recognition
important aspect of this programme.
best-selling author and certified NLP
trainer since 1988, Ian is also a registered
as a Professional Certified Coach. ✓ Has the training organisation been
ICF -International Coach Federation - is the established in the UK for a minimum of
15 Re-establish balance UKCP psychotherapist. He was made an
world’s leading coaching body. There are ten years? Does it have a dedicated
The format is 5 modules, each 4 days long, International NLP Diplomat in recognition team with over a decade’s experience of
only a handful of organizations recognized
spread over a long weekend. For many people, of his contribution to the field. working with individuals and businesses
by ICF worldwide as offering an Accredited
this means they are achieving a balance, investing
He is the co-author of Coach Training Program. in the UK?
10 days of their own time and 10 days of their
some of the most widely ITS is one of these.
employer’s time. This is particularly appropriate,
as the ITS programme is specifically designed to read and respected
✓ Is your trainer recognised not just as one
Ian’s pioneering work and of the world’s best NLP trainers and
improve and bring balance to both your personal books in the field,
and professional life. highly popular style have consultants, but also an experienced
including, Way of NLP coach who knows how to empower
also made him a regular
16 Time to master the field (Thorsons), Practical people? And do you have a guarantee that
contributor to the media.
The amount of material generated in the field of NLP for Managers Ian McDermott being interviewed about he will be the one to deliver the training?
NLP on ITV breakfast television
He has appeared on BBC
NLP over the last 25 years is staggering. You just (Gower), NLP and
Television, ITV, Sky TV,
cannot do justice to this material in a training that Health(Thorsons), The Art of Systems
Channel 5 and World Wide Television News
✓ Has the training been specifically
is less than 20 days. Thinking (Thorsons), NLP and the New designed for the British market and
and made numerous radio appearances on
Manager (Orion), Manage Yourself, a UK audience?
17 Personal and professional BBC and commercial radio.
People come on the training for many different
Manage Your Life (Piatkus), Brief NLP
Therapy (Sage), NLP First Directions He is a sought after presenter and enjoys
✓ Is the training spread over several
reasons, both personal and professional. Some months, to give you the most effective
focus very much on the enormous variety of skills (Thorsons), NLP Coach (Piatkus) and speaking to a wide range of organisations
learning experience possible?
that they learn during the programme. For others Your Inner Coach (Piatkus). He has also from Ashridge Management College, or the
this can be a programme about making important
personal changes. Once again, the training has been
co-authored two popular personal the Traditional Acupuncture ✓ Are you able to spread the cost of the
development books, Develop Your Society, Marriage Care or the Institute of course over several months?
structured so that you can take the time necessary
Leadership Qualities (Time-Life) and Advanced Legal Studies.
for you to focus on the applications of NLP that
are important to you - in all areas of your life. Take Control of Your Life (Time-Life). Your questions answered
Whether it be as a trainer, coach,
His books have been translated into If there is anything else you need to know
consultant or author and broadcaster, at
18 Learn to make learning easy 15 languages. before reserving your place for the
the heart of Ian McDermott’s popularity
You will find that over the 5 months, learning will Practitioner Training, please call the ITS
become virtually effortless as your brain tunes in Through ITS Executive Coaching Ian and and success is what one course participant
office on +44 (0)1268 777125. We will
to a new way of thinking and a new way of his colleagues work personally with key called “the refreshing combination of his
be happy to answer your questions.
learning. You’ll know how to learn more easily for senior players focusing on strategic issues, deep understanding and expertise in
the rest of your life. creativity and innovation. His work is also NLP, an entertaining and inspiring style,
featured in the recent BBC video for the and a real sense of caring and
19 New career pathways
Open University MBA programme course commitment for those he works with”.
The ITS Practitioner Training is recognised as
pre-eminent in the field and stands alone. B822 ‘Creativity, Innovation and Change’.
However, it can also be the beginning of a very
rewarding programme of professional
What the participants say about Ian McDermott
development. With
ITS you have a well established career path that ‘Above all, a teacher with that rare quality - total respect for the intelligence and integrity of his audience.’
can take you from Practitioner through to Master Shaun D’Arcy, Copywriter
Practitioner to becoming a fully accredited NLP
Coach. For some people this can be a career in ‘The most outstanding communicator I have ever met, with a depth and wealth of knowledge that was of immense benefit.’
itself. For others the skills they acquire give them Melba– Linda Schertler, Director, Language School
new credibility and opportunities in their present
work. 'Excellent! I have learnt a lot from watching his style of training - especially as he breaks a lot of the rules I was taught about
presentation and training.’ Diane Thompson, Training Manager, Interflora.
20 The best training experience
Many people find that becoming an NLP ‘Ian’s lightness of touch enabled people to deal with very serious issues’. Pat Ridley, Computing & Electronics Services
Practitioner is one of the most significant
‘Inspiring, Humourous, totally focused. Ian has managed to become an inspirational role model for me, without ever approaching
experiences of their lives. For that reason, when
you choose your trainer, you want to choose the the status of guru. I think that is an extremley fine tightrope to walk and i congratulate him for it.’ Robert Thirtle
best - someone you can really learn from,
someone you can trust. We hope that you will
choose to train with ITS. We are proud of the fact To reserve your place on the next Practitioner training please fill in the enclosed
that we are leading the field in the quality training form or book online at or call ITS on +44 (0)1268 777125
of NLP Practitioners in Britain, and we look
forward to welcoming you soon.
What “On a scale of 1-10 it’s a 12!” “It has been absolutely fantastic. I have
participants Matthew Harbour, Sportswear Dealer learnt such a lot and everything I have
have said “I am free to be me and be honest and learnt I can use every day of my life.
developing the practical applications of NLP
about this open to myself and others. I am This must be the most rewarding, INTERNATIONAL TEACHING SEMINARS

speechless at the extent of change and
growth.” interesting, fascinating course I have
Samantha Edmonds,
ever done.”
Actress Teacher/Mum
Nicola Kidman-Suessbier, Teacher & Consultant

“Undoubtedly the best training I have “My level of communication skills is

now 100 times greater.”
seen or experienced. Exceptionally well
Harish Devda, Management Consultant
structured and delivered.”
John Donnelly, Consultant/Marketer
“Life changing - enabled me to move

“I finished the training knowing that i beyond things which have been issues

was not only capable of using NLP, but literally all my life, to achieve things

was already using what i had learnt I didn’t know were possible.”
Alan Arnett, Consultant
quite automatically. I still keep being
pleasantly suprised to notice that i am “Inspirational teaching. It has opened
utilising yet another piece of NLP up a whole range of possibilities for The NLP Practitioner
without thinking about it..” me.” Tim Hewitt, Business Development
Virginia Gage, Video producer Programme

“The training has been extraordinary -

“The opportunity to develop both your
the training itself has modelled the with
skills and yourself simultaneously. The
content. Strange that this is so unusual! Ian McDermott
structure over several months means
This congruence has enabled me to be
you can split the training between your
an extraordinarily effective learner. .”
employer’s time and your own.”
Bill Goodyear Maggie Harte, Management Developmen
Manager - London Fire Brigade

“Simply fantastic! It went much further

“I have a greater understanding of who
than I had anticipated. The interaction
I am. I have an amazing toolkit to
with so many people who have become
empower me and I feel incredibly Spring 2007
good friends made it very special. It has
enriched and open to infinite • Head Office
helped me see myself and develop in
possibilities. Brilliant.” Telephone +44 (0)1268 777125
many ways.” Fax +44 (0)1268 777976
Deborah Moore, Manager
Chris Wilson, Production Director Email

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