Visual and Creative Thinking

What we learned from Peter Pan and Willy Wonka
Kelsey Ruger, Pop Labs

There is no life I know to compare with pure imagination. Living there, you'll be free if you truly wish to be.
Willy Wonka

creativity: \cre·a·tiv·i·ty\ n. the ability to use imagination to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods.

visual thinking: \vis·u·al thin·king\ adj. the practice of using pictures to solve problems, think through issues, and communicate clearly.

Life in the fast lane: In an increasingly fast paced world we don’t make time for creative activities. .

produce new ideas and communicate at this pace.Keeping up with the competition: It’s getting harder to innovate. .

What About Creativity? This can be overwhelming for many professionals because many of the “standard” we put in place actually limit creative ability and competitiveness. .

Wake-up latent childhood abilities As children our world is dominated by stories. pictures and imagination .

Visual and creative thinking techniques can help reawaken natural visual and creative skills in adults .

nurturing creative and visual thinking in your organization • Learning and removing the myths that prevent creativity • Start using visual and creative thinking .

.You Don’t Have To Be An Artist Visual thinking and creativity aren’t really about drawing.First . Drawing isn’t what makes it a creative activity.

The Myths of Innovation Scott Burken .2007 .

The Myths of Creativity .

MYTH 1: creativity always comes from an epiphany .

MYTH 2: there is always a clear path to creativity .

MYTH 3: creativity is the result of the lone innovator .

.MYTH 4: creativity always results in greatness well great ideas anyway...

MYTH 5: I’m not creative .

MYTH 6: being creative is a waste of time .

.MYTH 7: creativity is not for adults or people with serious careers.

A Beautiful Mind Understanding Why These Myths Exist .

form habits and develop skills.Beliefs are powerful: The beliefs we have about how the world works often have very emotional origins. . These emotions can change how we make decisions.

our need for consistency is stronger than just about any other intrinsic need we have. even when this behavior is unrewarding to them otherwise. People will behave in a manner that is consistent with their previously existing self-concept. Prescott Leaky .

Do you have any sacred cows? Sometimes an idea loses it’s meaning over time. but isn’t abandoned because of the investment in it’s past. . These ideals are often so immune to criticism that those who challenge them are ignored or marginalized.

How do you overcome the power of the creative myths? File Number: 4471239 .

Are you smarter than a 5th grader? .

” Pablo Picaso .The chief enemy of creativity is "good" sense.

. while to them make-believe and true were exactly the same thing.The difference between Peter and the boys at this time was that he knew it was make-believe.

Overcoming the Myths of Creativity .

Visual Thinking: Using images to solve problems and communicate .

it’s part of our history • Written language originated from drawing and sketching .• 80% of the brain is dedicated to visual processing • Visual processing is not new.

Tips for starting visual thinking .

Visual Thinking Tip 1: Create an environment for creativity .

Visual Thinking Tip 2: Start the habit of drawing .

and Margaret J. Nusa Maal.Visual Thinking Tip 3: Create a personal visual library Text Text From “Mapping Inner Space” by Nancy Margulies. Wheatley .

Wheatley Visual Thinking Tip 4: Create a personal metaphor library .From “Mapping Inner Space” by Nancy Margulies. and Margaret J. Nusa Maal.

Visual Thinking Tip 5: Take creative and visual thinking breaks .

Visual Thinking Tip 6: Practice Creativity .

Visual Thinking Tip 7: Read more fiction literature .

What do you intend to learn .Visual Thinking Tip 8: Start a visual thinking school • Schedule it .It’s not just drawing. not just brainstorming • Set objectives .Set aside dedicated time • Be holistic .

Getting Started: A Basic Visual Thinking Toolkit • Vertical Lines • Horizontal Lines • Circles • Spirals • Wavy Lines • Jagged Lines • Star (success) • Diamond (Decision) • Spiral (Change in Direction) • Circle (harmony) • Direction (arrow) • Straight • Triangle (Relationship) .

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com .Kelsey Ruger kruger@poplabs.com www.com www.themoleskin.poplabs.

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