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Social + TBL According to Norman and McDonald (2004) companies have a duty to increase or improve their social bottom

line - their net positive social influence. Festivals contributed to a social multiplier through increased understanding of organisational activity and skills development in project management, leadership, public and private collaboration (Dunstan, 1999; Roberts, 1999). The festivals provide service clubs, community special interest groups, local government and businesses with opportunities to raise funds. Some fundraising involves new money visitors contribute to the common good. This facilitates investment in infrastructure for residents (Derrett, 2005). In example of Glastonbury, the event is biggest single regular donor to Greenpeace, and a supporter of many organisations (Julies bicycle, 2012). The Festival also generates employment of local people, fundraising for neighbour towns and villages; the environmentally conscious management of the site and it offers a base for campaigning parties such as WaterAid and Make Poverty History (Dann, 2002, p.105). It allows these charities to raise money and further enhance social contribution by supporting parties who are assisted by charities. Social performance addresses interactions between an organization and its community. It includes such issues as: employee relations, health and safety of workers, etc. (Goel, 2007). Tourism literature states that often companies (and events in our case) which concentrate on social development obtain benefits though attracting and retaining employees (Milne, 2005). Indeed Brown et al. (2009) claim that by social development, most businesses, benefit from an attempt to capitalise the value of the employees, which generates wealth for shareholders (Brown et al., 2006). In turn it provides financial benefit for stakeholder group such as employees and local community (Gelder and Ribonson, 2009). Indeed Glastonbury works together with recruitment agencies and provides employment for teams and individuals. Glasonbury is a great source for part-time jobs and jobs which allows working on big projects. Glastonbury provides jobs not only to a one field of specialist but seek multiple specialist such as administrators, engineering, labourers, sales, warehouse jobs, etc (Simplejobs, 2011) to do jobs. The event can influence growth in socialisation, endorsing and retaining culture, improve prosperity of the community and obtaining credit and support from different publics (reference). In addition, the festival is a sharing possession in community, residing in the

environment, sustaining culture with different tools which are naturally available, satisfying needs of who? (Dann, 2002, p.105). Culture and leisure supports and feed off one another (Trewin, 2001:273) allowing festivals to add meaning, memories and tradition to the locals way of life (Derrett, 2006). In case of Glastonbury, Anthony Daniels states there is weird mixture of earnestness and hedonism in the festival. Once can feel a spiritual longing in the atmosphere and the wish for meaning and purpose (Dann, 2002, p.105). The festival is long-lived product of counter-culture of 70s. While there were/are other festival across Europe and the UK, Glastonbury is established as logical embodiment of influence the town utilise over English spirit, Glastonbury is a developed, big, professional, rave-culture event (Dann, 2002, p.105). Additionally, Glastonbury Festival inspires and intensify youth culture globally in different forms such as pop, dance, folk music, jazz, fringe theatre, drama, mime, circus, cinema, poetry and creative art and design which includes painting, sculpture and art of textile (Glastonbury, 2011). (Condense part on employment, make more research for the last part + write about - points) Brown, D., Dillard, J. and Marshal, R.S. (2006) Triple bottom line: A business Metaphor for a social construct. Cerdanyola: Autonomous University of Barcelona, Faculty of Economical Science. Work document number: 06/2.http://www.recercat.net/bitstream/handle/2072/2223/UABDT062.pdf;jsessionid=8AFE3B1FB14FEA9B399BF512F77436F3.recercat1?sequence=1 Dann M.S. (2002) The tourism as the metaphor of the social world. Cabi publishing: Oxon. Derrett R. (2005) Why do regional community cultural festivals survive? Southern Cross University, Lismore NSW. http://epubs.scu.edu.au/cgi/viewcontent.cgi?article=1221&context=tourism_pubs Dunstan G. (1994) Becoming coastwise: The path of festival and cultural tourism. Landscape and Lifestyle choices for Northern Rivers of NSW. Southern Cross University, Lismore NSW. Gelder, G and Robinson P. (2009) A critical comparative study of visitor motivations for attending music festivals: A case study of Glastonbury and V-Festival, Event Management, Vol. 3, pp. 181 196. http://www.ingentaconnect.com/content/cog/em/2009/00000013/00000003/art00004

Goel, P. (2007) Triple Bottom Line Reporting: An Analytical Approach for Corporate Sustainability Journal of Finance, Accounting and Management, 1(1), pp. 27-42http://gsmi-

jfam.com/Documents/V1%20N1%20JFAM%20P03%20-Puneeta%20Goel%20Triple%20Bottom%20Line%20Reporting.pdf Glastonburyfestival (2012) Glastonbury Festival of contemporary performing arts. Available at: http://www.glastonburyfestivals.co.uk/_assets/pdf/educational-resources/12Introduction.pdf (Accessed: 7 March 2012). Julies bicycle (2012) Glastonbury. Available at: http://www.juliesbicycle.com/resources/case-studies/festivals/glastonbury (Accessed: 1 April 2012). Milne, M.J. (2005) Playing with magic lanterns: The New Zeland business council for corporate triple bottom line reporting, University of Otago: Dunedin.http://otago.ourarchive.ac.nz/bitstream/handle/10523/1556/PLAYING_WITH_MA GIC_LANTERNS.pdf?sequence=3 Norman, W. and MacDonald, C. (2004) Getting to the Bottom of Triple Bottom Line, Business Ethics Quartely, 14 (2), pp.243-262. Simplejobs (2011) Glastonbury jobs. Available at: http://www.simplerecruitmentltd.co.uk/towns/glastonbury-jobs (Accessed: 29th March 2012).

http://otago.ourarchive.ac.nz/bitstream/handle/10523/1556/PLAYING_WITH_MAGIC_LANTERNS.pd f?sequence=3 http://docserver.ingentaconnect.com/deliver/connect/cog/15442721/v9n1/s8.pdf?expires=133345 5504&id=68097682&titleid=10171&accname=University+of+Surrey&checksum=8A201C44C513B617 5749828E8721DDE1 http://www.recercat.net/bitstream/handle/2072/2223/UABDT062.pdf;jsessionid=8AFE3B1FB14FEA9B399BF512F77436F3.recercat1?sequence=1