Lane Community College

Small Business Development Center & Employer Training Services LaneSBDC.com

Doggie Doorbell Innovator Follows Creative Spark

The SBDC for me was this source of generous, genuine, and yet practical support. Keith Jin, creator of Pebble SmartDoggie Doorbell
See page 3 for story.
Photo by Nick Wiley

Winter Schedule of Classes, Programs and Workshops

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At the SBDC

Whats New This Term

At Employer Training Services
Developing Advanced Customer Service, page 19 Employer Boot CampTodays Workplace, page 18 Employer Boot CampEmployer Protection, page 18 Employer Boot CampRight People, page 18 Exploring Workplace Spanish, page 18-19 Professional Learning and Development Series, page 19 Successful Supervision, page 20

Building Your Business on eBayBeyond the Basics, page 7 Business Negotiations Series, page 10-11 Choosing Accounting Software, page 9 Grow Your Business Online with Googles Services, page 11 Indianpreneurship, page 13 Notary Seminar Training Workshop, page 10 Payroll Processing, page 9 Prepare for Social, Local and Mobile Internet Marketing, page 12 Reality Accounting for Small Business, page 9 Social Media Marketing, page 12

Call 541.463.6200 or email LCCBizcenter@lanecc.edu to register!

T h e L a n e S B D C c a n a s s i s t yo u i n your planning process with excellent entrepreneurial education for all phases of business development, from starting and developing a business to growing an existing one. Our experienced business professionals provide practical information that you can use in your business the very next day. Customized training for your employees is a service we gladly provide. Take a look at what we have to offer or come see us today. Tina Thomas, Lane SBDC Plan ahead, Winter term starts in January.

Welcome!

Table of Contents Small Business Development Center Employer Training Services

Employee Management Employer Training Services Leadership and Management Medical and Resuscitation 18-19 18-21 19-20 20-21

Business/Entrepreneurial 5-12 Business Management Programs 12-13 Business Workshops at the Library 8 Contractor Certification 8-9 Financial Management 9-10 Key Components of the SBDC 5 Leadership and Management 10-11 Legal Services 6 Marketing and Sales 11-12 Other Business Management 13 Pebble Smart Doggie Doorbell 3-4, 14 Small Business Management 12-13

Other

AgriBusiness 14-15 eDev 6 Farm, Gardens, Food, and Preservation 14-16 Nonprofit Management Institute 17 Registration and Refunds 23 Where Can I Park? 22

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Doggie Doorbell Innovator Follows Creative Spark

by Cecile P. Haworth Keith Jin, creator of Pebble Smart Doggie Doorbell makes it his mission to bring more enjoyment to dog lovers and their dogs. A creative spark, led to his innovative product that eliminates a stressor in dog owners livesdoggies scratching on the door to go in and out. Keith, a Eugene resident and software engineer, solved a problem in his own life, and now solves the same problem for people across the country and beyond. Just over a year ago, with the help of the Lane SBDC (Small Business Development Center) Keith launched Pebble Smart LLC, a pet products business. A few years ago, Keith and his family were struggling with a daily irritant. Their whippet, Pebble, was continually scratching at the door. When talking about his dog, Keith explains, the door problem started driving a wedge in our relationship. It reminded Keith of dog-owning friends, with attitudes of helplessness and resignation,

who started resenting their pets. He didnt want that. The family tried existing pet doorbell productsfirst a cow bell, then a metal bell on a handle. Each one had strengths and weaknesses. One, for example, was easy to train with, but couldnt be heard. The only traditional doorbell, designed for use with the paw, was hard to learn. Keith could not train Pebble to use it. Determined to improve the relationship with the family dog, Keith began experimenting with his own creations, hoping to come up with a doorbell that would work for Pebble. One night, as Keith was sleeping, he had a brainstorm. He woke up with the solution in mind. He built a prototype of his new design and it worked! Pebble easily learned how to use it. The family eliminated a stressor in their lives. They turned concern for the door into opportunities to praise Pebble for being so smart. Immediately, they were experiencing a better relationship with Pebble. Keith and his family wanted to share their innovation and help others turn problems into joyful and bonding experiences. However, the task of bringing the doorbell to market seemed daunting. The practical steps to bring a product to market can be overwhelming, especially for someone new to creating a business. Getting the right helpsomeone who honors your goals and values In late 2010, Keith went online to research vending to national-chain stores. By chance, he saw a link for free businessdevelopment help. It took him to the website for SCORE, a national organization, funded by the Small Business Administration. The all-volunteer organization provides free business-advising locally and partners with the Lane SBDC. Keith met with a couple SCORE counselors, who later referred him on to Frank Plaisted, at the Lane SBDC. Frank is the instructor/advisor of the New Product Development (NPD) Program at the Lane SBDC. He helps entrepreneurs create, evaluate, protect, finance, and develop new products. Keith came to Frank with his product idea. According to Keith, Frank helped him to evaluate his product and advised him on the product design, features and benefits. He helped Keith understand and make decisions regarding manufacturing alternatives, patents, trademarks, trade names and copyrights. With Franks help, Keith devoted over a year to research and design, before perfecting the doorbell. Frank is good at guiding without promoting his own agenda. He puts the client in the center and asks what the client needs. Frank describes how much he enjoyed working with Keith. He always paid close attention, taking detailed notes and then following through and putting it to use. I (Continued on page 4) 3

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never had to tell him the same thing twice. Keith was also very resourceful on his ownthat really helps a lot. He didnt completely rely on me, he went out and did his own research and work. Keith used the SBDC as it is best used, for advising and as a resource. Testing the product and community support Keith spent a year talking to people. He showed the product around stores, dog parks, dogtraining classes and to dog therapists, receiving feedback and encouragement. Keith had a sense, in developing his product, that he was providing a valuable service. He recalls the first time he started seeing eyes light up and hearing laughter as people watched Pebble ring the doorbell. The process and the joy people expressed over Keiths invention helped him to crystalize his core values, which became helpful later when he began to market the product. During the product testing period, Keith sold a dozen prototypes at a local pet shop. That was huge for Keith. Jody Maddox, the

owner of Wags! Dog Emporium, on Coburg road, provided help and encouragement. She gave Keith valuable information on the pet product market and how retail stores purchase products and she continues to sell his Pebble Smart Doggie Doorbell. Keith graciously pays tribute to some of these organizations on the Grateful Links page of his website, PebbleSmart.com. The hurdle was going from the idea and building-samples stages to production. That was so hard Having Frank and the SBDC is valuable, because they walk along this journey with you. Promoting and selling the product During one of Keiths visits to the SBDC, he saw a flyer for Marketing on a Shoestring. The workshop, on Guerrilla Marketing, is presented by nationally-known marketing expert, Bill Sarnoff. Keith attended the workshop and then met with Bill for additional advising. Bill was helpful to Keith, in explaining how the distribution system works and how to work with buyers. Bill gave him the confidence to go out and really market his new product. Keith adds, I remember Bill asked, Do you want to do it small or do it big? I said, Oh I dont know, whateverBill said basically, Aim high; you can shoot for a high goal .... We are going to make you a millionaire. Having someone who is successful in business, experienced, they believe you can do it before you believe you can do it thats pretty special. As Keith perfected his product, Frank reviewed Doggie Doorbell packaging and followed up with Keith on Bills distribution conversations. He helped him address issues like

calculating cost and building pricing structures for different channels of distribution. As one possible distribution option, Frank suggested using an online crowd funding platform, like Kickstarter. Using social media Acting on Franks suggestion, Keith developed an Indiegogo funding campaign around Christmas of 2012. His plan was to use the campaign as an awareness builder, for crowd sourcing as opposed to crowd funding. (Earlier that fall he secured funding and went into production.) The plan was to use Indiegogo to push the product out into the marketplace. Still working as a web development consultant, Keith was able to build and publish his own website. However, Keith was not active in social media at the time, even though everyone had been telling him he needed to be. Keith did not even have a Facebook account. He had to learn how to use social media for the Indiegogo campaign. Keith set up a Facebook page and added Twitter later. The social media links were crucial to the success of the Indiegogo campaign. Keith had a jumpstart on his online community. Contacts from the doggie-doorbell testing and development stage became Facebook Fans. Pebble also had his own personal Facebook profile, with over 1200 dog friends. The spontaneous connection of dogs, who liked Pebble, was a fun surprise for Keith and his family. Creating and posting a video was a requirement for the Indiegogo campaign. Keith produced it and the whole family got involved. The video became a great marketing (Continued on page 14)

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Business Advising and Resources K E Y C O M P O N E N T S O F T H E S B D C

Find assistance with personalized, confidential and no cost business-advising services. Business advising focuses on the essential business skills and information needed to pursue any business goal. Experienced business advisors assist entrepreneurs just starting out and those developing existing business, with critical business decision making, marketing, professional networking and more. The SBDC works closely with business service providers and government agencies, to bring you current information and regulations that could affect your business. Discover helpful information through an extensive business resource library, housed in the Lane SBDC. Also, gain access to the Lane Business Link websitea firststop destination for business in the Lane County area. The site is designed to link your business to the vast array of resources our cities, county and state have to offer. Please see pages 6 for more details.

managementwhere your business is the textbook. Small Business Management and AgriBusiness Management are our signature business management programs. Other business management programs have been developed to reach specific groups such as: Small Business Management for ODOT Contractors, eDev, Indianpreneurship, New Product Development Program, and Start, Run and Grow Your Business. Check out our signature and specialty business management programs on pages 12-13.

Farm and Garden Partnership

The OSU Extension Farms and Gardens Program and the Lane SBDCs AgriBusiness Management Program partner to assist agricultural businesses achieve family and business goals. Focus is given to improve record keeping, management, organization, horticulture capacity, livestock management and food preservation. This partnership offers a variety of agricultural, horticultural, preservation classes and workshops; for business owners and families throughout Lane County. For all garden and food preservation class or workshop information contact the OSU/Lane Extension Service at 783 Grant St., Eugene, call 541.344.5859 or visit extension.oregonstate.edu/lane. Please see pages 14-16 for more information.

Business Training
Investing in continuous business and entrepreneurial training is vital to future business success. At the SBDC you can develop new and practical skills through entrepreneurial classes, workshops and business programs taught by experienced business professionals. This information can be used in business the very next day. To expand your Lane SBDC learning opportunities further, we provide the chance to network with peers in all offerings. Glean information from workshops taught by local, state and federal agency representatives, to keep you on top of industry trends and regulations. Check out this terms offerings on pages 6-12.

Nonprofit Management Institute

The Nonprofit Management Institute provides a full range of professional development programs for nonprofits in Lane County. The Institutes programs and services are designed to help managers, directors and key staff and volunteers develop and improve their governance and management skills to ensure the successful and sustainable operation of their organization. For more information, contact the Nonprofit Management Institute Director, Tim Armstrong at 541.463.6212 or armstrongt@lanecc.edu. Please see page 17 for details.

Business Management Programs

Our signature small business management programs are designed to help business owners increase profitability and reach goals through improved business

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B U S I N E S S A N D E N T R E P R E N E U R I A L
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Business Advising and Resources

Business Advising and Resource Referral
From the idea through conception and growth of a business, find support and resources that will help new and established businesses succeed. Personalized, professional and confidential business advising services are free and are underwritten by grants and Lane Community College. Advisors are available to guide entrepreneurs through the process of developing a business, assist with workshop, class and resource referrals. Call 541.463.6200 to set up your advising appointment and to register for classes: go to bizcenter.org, click login/ register then select the location, EugeneLane Community College, click in the email address box and enter your email address, and finally click continue.

Instructor y Asesor de Negocios Multicultural

Lane SBDC est ltamente comprometido a ayudar a la comunidad hispana y todos aquellos que deseen comenzar o mejorar su negocio. Ofrecemos clases e informacin para ayudarle a obtener exito. Para tener una entrevista comuniquese con Nstor Shnlein, 541.463.6228, asesor e instructor de negcios, o envie un correo electrnico a sohnleinn@lanecc. edu

Multicultural Business Advisor and Instructor

The Lane SBDC is committed to the community and Hispanic entrepreneurs who wish to start their own business or improve an existing business. Classes and individual business advising will provide the information needed to achieve success. Call 541.463.6228 to set up an appointment with Nstor Shnlein, Multicultural business advisor/instructor or email sohnleinn@ lanecc.edu for more information.

Entrepreneurial Development Services (eDev)

eDev is a nonprofit organization offering microbusiness development services to individuals and communities. eDev also offers a $3-to-$1 matching grant to low-income entrepreneurs. Please visit edevonline.org or contact Juli Brode, administrative assistant, at 541.463.6240.

Help for Veterans

Veterans interested in building or growing their businesses can receive free oneon-one business advising. Contact the Lane SBDC at 541.463.6200 to set up an appointment with a business advisor/ instructor.

transactions. Services are provided by third-year law students, under the supervision of a practicing Oregon attorney. Call the Lane SBDC at 541.463.6200 to make an appointment with a business advisor for a referral. Space is limited.

Business Startup and EarlyStage Development

Better, Smarter, Richer Program
eDev has developed a new program based on the book, Better, Smarter, Richer by Jackie Peterson. This program is modeled after the Small Business Management Program with classroom sessions and business advising. If you work as a solopreneurwriter, photographer, web designer, financial planner, massage therapistYOU are the business. Solo businesses grow by developing their mastery in a deep and narrow niche, outsourcing needed support services and collaborating with other professionals. Please visit edevonline.org or contact 541.463.6240 for more information.

Legal Consultation Services

Legal service is offered in collaboration with the University of Oregon and the Lane SBDC. Qualified small and emerging businesses can access free legal services through the Small Business Law Clinic, sponsored by the University of Oregon School of Law. Services include entity formation, shareholder agreements, leases, employment contracts, independent contractor agreements and business

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Business Success Seminar

This one-day seminar will cover the following subjects: preparing a business plan, avoiding legal problems in business, record keeping, website design, guerrilla funding and cold calling. Sign up for a single session or the entire day. Space is limited, to register call SCORE at 541.465.6600. 8 am-4:30 pm, W, Jan 15, Pape Building, 355 Goodpasture Island Rd., Eugene - 6 speakers (8 hrs $54 single seat, $96 two seats, $29.95 single session)

Careers in Business and Franchise Ownership

This workshop is offered to help potential entrepreneurs decide if business and franchise ownership would be a good career choice. The event is hosted by Blair Nicol, of FranNet, a locally known and trusted franchise expert. He will cover the following subjects: why go into business, what should be avoided, latest trends, where to find financing these days, how to find the business or franchise right for you, how to properly research a business or franchise and what resources are available to potential business owners. Preregistration required. 33514 - 1-2:30 pm, W, Jan 22, DCA 312 - Nicol (1.5 hrs no charge) 33529 - 6-8:30 pm, Tu, Jan 14-Mar 11, DCA 312 Penegor (22.5 hrs $249)

SBA Loan Briefing

Are you looking for financing to start or grow your small business? Attend a free SBA loan briefing presented by an SBA loan specialist and learn more about your financing options. This workshop is sponsored by the U.S. Small Business Administration (SBA) and the Lane SBDC. Preregistration required three business days in advance. 33750 - 4:30-5:45 pm, Th, Jan 23, DCA 312 Bossom (1.5 hrs no charge) 33751 - 4:30-5:45 pm, Th, Feb 20, DCA 312 Bossom (1.5 hrs no charge) 33752 - 4:30-5:45 pm, Th, Mar 20, DCA 312 Bossom (1.5 hrs no charge)

First Steps in Business

Starting a business takes creativity, drive, energy, money and lots of hard work, but can have huge rewards. Find out what components make up a successful business, discuss your ideas with the group and rate your entrepreneurial skills. Should you decide to continue, we recommend the Going Into Business Next Steps class to continue with your planning process. 33526 - 6-9 pm, Tu, Jan 7, DCA 312 - Penegor (3 hrs $46)

Writing a Business PlanDemystified

A business plan is the single most important tool you have for successfully starting and operating your business. You need it to obtain financing and to be your business road map. But where do you start? What should it look like? And what are the numbers you should use? This workshop will take the mystery out of writing your business plan by walking you through each section, focusing on critical pieces such as the mission statement, marketing plan and financials. Plus, free expert oneon-one advising is available outside the workshop. Get personalized help or have a professional review your business-plan draft. Whether you are just starting the process, stuck in the middle or just want to be sure you are doing it right, this workshop can help you! Preregistration three business days ahead required. 33756 - 6-7:30 pm, Th, Jan 23, DCA 312 - Plaisted (1.5 hrs no charge) 7

Going Into BusinessNext Steps (GIB)

So now youve searched your soul, done some research and have decided to take the entrepreneurial plunge. GIB is an in-depth class, for those who would like to establish a business. This class gives you all the tools you need to create a sound foundation. Decide on structure and financial setup, record keeping, taxes, planning, marketing and more. Gain insight and develop skills through invaluable peer group discussions. Guest speakers and former students share their expertise to assist you in building your own business model. Followup advising with your instructor is available, to aid in developing your organization.

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33757 - 6-7:30 pm, Th, Feb 20, DCA 312 Plaisted (1.5 hrs no charge) 33758 - 6-7:30 pm, Th, Mar 20, DCA 312 Plaisted (1.5 hrs no charge)

Business Workshops at the Eugene Library

These workshops are sponsored by SCORE, City of Eugene, Eugene Public Library and the Lane SBDC.

to qualify to take the Oregon Construction Contractors Board Examination. There will be approximately four hours of additional homework required to complete the class. The instructor is available to answer questions. Business advising is also available to provide you with resources to start your business. Testing for the state exam is proctored by Prometric and takes place on another date. An additional fee is required to take the exam. 12:30-5 pm, Th and 8 am-4:30 pm, F, DCA 303 Hines (16 hrs $359) 33772 - Jan 9 & 10 33773 - Feb 6 & 7 33774 - Mar 13 & 14

Developing a Profitable Online Business

Do you own a new or early-stage web-based business? Learn how to ramp up revenue and profitability with Michael Stearns of HEROweb Marketing and Design. Register at the workshop. 6-7:30 pm, Th, Jan 9 - Stearns (1.5 hrs no charge)

CCB Renewal
Contractors must complete state mandated continuing education to renew their CCB license. Contact Dan or Sue Hines for class description. Register by contacting Dan or Sue Hines at 1.888.458.0846 or 503.722.2894, moneywiseco.com or dan@moneywiseco.com. 8 am-4:30 pm, DCA 220 - Hines (8 hrs $TBA) Jan 10-F Feb 6-Th Mar 13-Th

Pitfalls of Owning a Food Business

Learn the pitfalls of owning a restaurant, food cart, or home-based food business. Register at the workshop. 6-7:30 pm, Th, Feb 13 - Oregon Dept of Agriculture (1.5 hrs no charge)

Contractors Certification and Industry Training

ContractorsCertification Prep Class, Instructor-Led
Do you want to start a contracting business? You will need to sit for the Oregon Construction Contractors Board exam and pass. In this instructor-led class, prepare to take the examination. Instruction focuses on completing the curriculum required by the state,

Lead-Based Paint Training

The new EPA Lead Renovation, Repair and Painting Rule (RRP Rule) is now in effect. This rule requires renovator certification in lead-safe work practices, for anyone disturbing paint in houses built before 1978. $$Money Wise Contractor Education Co. is offering the required EPA certified renovator course. Lead-Based Paint Training is sponsored by $$Money Wise Contractor Education Company and the Lane SBDC. Register by contacting Dan or Sue Hines at 1.888.458.0846 or 503.722.2894, moneywiseco.com or dan@moneywiseco. com. 8 am-4:30 pm - Hines (8 hrs $179) Jan 9, Th, DCA 312 Feb 7, F, DCA 312 Mar 14, F, DCA 310

Oregon CCB Examination Self-Study Guide

Do you want to start a contracting business? You will need to sit for the exam and pass. Prepare on your own, to take the Oregon Construction Contractors Board Examination, with the Oregon Construction Contractors Reference Manual (10th edition). The 8

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manual includes chapter questions and multiple practice exams. Testing for the state exam is proctored by Prometric and requires an additional fee. The instructor is available to answer questions. Business advising is also available to provide you with resources to start your business. Stop by the Lane SBDC to purchase materials or for information call 541.463.6200. - Hines ($225)

Financial Management
Choosing Accounting Software
Small business accounting software advertisements are everywhere. How do you know which software is right for your business? Learn what questions to ask and how to review your options. Start your own needs-analysis to assist in choosing a software package. Learn what common pitfalls to avoid and how software can save time and money in preparing government paperwork. 33715 - 3-6 pm, Th, Jan 9, DCA 310 - Black (3 hrs no charge)

Payroll Processing
Are you hiring employees for the first time? Would you like to change how your payroll is managed? How do you prepare for and make payroll changes? Learn about processing options for paying employees. See what the calculation of payroll looks like and gain an understanding of where your money goes when you pay employees. 33740 - 3-6 pm, Th, Jan 16 & 23, DCA 310 Black (6 hrs $75)

Reality Accounting for Small Business

The reality is small businesses need to know something about accounting. Save money by better understanding your business finances and helping your tax preparer complete your tax return. Avoid the shoebox or paper sack filing systems. Learn how to make tax return preparation more efficient and less expensive for your small business. Provide timely information to your accountant, the government and financial institutions. 33742 - 3-6 pm, Th, Jan 30, Feb 6 & Feb 13, DCA 310 - Black (9 hrs $119)

ProAdvisor with more than 14 years of QuickBooks experience and over 20 years of accounting and bookkeeping experience. The class begins with an introduction to QuickBooks that covers creating a company file, setting up access and security, managing a chart of accounts, navigating, recording transactions, customizing icon bar and backing up and restoring data files. The class will then provide an overview of basic functions including: paying expenses, creating invoices and receipts, recording deposits, reconciling bank accounts, preparing financial reports and more. Advanced functions will also be covered including: issuing credits and refunds, processing vendor deposits, barters, owner transactions, purchase orders, and customizing forms and reports. Time will be given to payroll functions, general liability reports and taxes. Finally, job costing functions will be covered, including: tracking billable expenses, estimates, progress invoices and other job-related reports. The class uses QuickBooks Premier, but is applicable to other versions. Bring your own USB flash drive for data storage. 33540 - 9 am-noon, M, Jan 6-Feb 10, DCA 220 Reilly (15 hrs $269)

QuickBooks Software Business Payroll

This workshop is comprehensive and covers the basics of processing payroll using QuickBooks software. We will go over wages, deductions and how they affect payroll taxes and how to properly file payroll tax returns. By the end of this workshop, you will be able to properly process payroll and file all necessary returns. You will be able to correctly process a multitude of deductions and distinguish pretax versus net payroll deductions. Bring your own USB flash drive for data storage. 33549 - 9 am-noon, M, Feb 24-Mar 10, DCA 220- Reilly (9 hrs $175) 9

QuickBooks Software for Business Concepts

Learn how to use QuickBooks software, to better manage your business, with this lecture and demonstration overview for a busy small-business office. Instructor Jodi Reilly is a certified QuickBooks

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SBA Loan Briefing

Are you looking for financing to start or grow your small business? Attend a free SBA loan briefing presented by an SBA loan specialist and learn more about your financing options. This workshop is sponsored by the U.S. Small Business Administration (SBA) and the Lane SBDC. Preregistration required three business days in advance. 33750 - 4:30-5:45 pm, Th, Jan 23, DCA 312 Bossom (1.5 hrs no charge) 33751 - 4:30-5:45 pm, Th, Feb 20, DCA 312 - Bossom (1.5 hrs no charge) 33752 - 4:30-5:45 pm, Th, Mar 20, DCA 312 Bossom (1.5 hrs no charge)

33513 - noon-1 pm, W, LCC 11 Rm 122, except when college is closed - Lindly 33755 - 6-8:30 am, F, DCA 108, (Yawn Patrol) except when college is closed - Lindly

New! Business Negotiations Series

Difficult conversations and conflict are part of everyday life, both personal and work. This series teaches strategies for negotiation and conflict resolution. It provides tools and teaches skills for avoiding conflict, shaping outcomes and negotiating agreements. Register to attend the entire series or just an individual module, each module includes two sessions. 33693 - 3-5 pm, W, Jan 8-Mar 12, DCA 312 - Gordon (Series 20 hrs $375, modules 4 hrs $130)

Leadership and Management

See Learning to Lead Series on page 19. Advanced Communications and Leadership Program
Become a skilled spokesperson by joining our Advanced Communications and Leadership (ACL) Program designed to help develop leadership and communication skills. This program is based on the proven Toastmaster business communications curriculum with the addition of a leadership track, coaching and mentoring. Program allows entry at any time. Jim Lindly, Lane SBDC director, states, This is the best professional development opportunity to further your skill set. Contact Jim Lindly, at 541.463.6206 or lindlyj@lanecc.edu to participate and for costs. 33511 - noon-1 pm, M, DCA 316, except when college is closed - Lindly

Business Negotiations, Module 1 Basic Negotiation

Negotiation is a fundamental skill. Any time we need the support or cooperation of another, we must use our negotiation skills. Much of what we do by instinct is wrong. It gets poor results professionally and personally. This module teaches the fundamentals of negotiation and provides a proven tool to help prepare for all negotiations. 33695 - Jan 8 & Jan 15

Business Negotiations, Module 2 Advanced Negotiation

The advanced negotiation module builds on concepts from the basic negotiation module. Learn to find and use power in negotiation, including multiple-party negotiations. Explore issues of reputation, trust and justice, while developing skills for managing difficult and other negotiations. 33696 - Jan 22 & Jan 29

New! Notary SeminarTraining Workshop

Brush up on your notary knowledge and get answers to your questions. Attend this Secretary of State sponsored workshop for current and future notaries public. This seminar is a comprehensive and thorough examination of notary basics: what a notary is, responsibilities and liabilities, how to notarize, notary certificates, and the notary journal. This is your chance to talk to the state agency that regulates notaries. Participate in lively discussions about procedures, practices and notary laws. 33525 - 1-4 pm, W, Feb 12, DCA 303 - Wilson (3 hrs no charge) 10

Business Negotiations, Module 3 Conflict Styles

What type of conflict style do you have? What should you know about the style of others? How could this information impact your professional effectiveness? This module provides a tool for assessing personal conflict styles. It challenges participants to shape their styles to fit situations. Understanding how you and others behave during conflict is critical to personal and professional success. 33697 - Feb 5 & Feb 12

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Business Negotiations, Module 4 Understanding, Preventing and Resolving Conflict

The skill of effectively managing conflict separates great professionals from merely adequate. A variety of individual and organizational traits shape the outcome of conflicts. The results can be costly or an opportunity to thrive. This module will provide useful worksheets to help you understand, prevent and resolve costly conflict. 33698 - Feb 19 & Feb 26

Business Negotiations, Module 5 Difficult Conversations

Some of our most stressful moments involve highly important conversations. These can be difficult conversations because they involve something that we find challenging to talk about. We face a constant dilemma between avoiding and confronting others. In this module you will learn: how to understand what happened, the role of feelings, and what a conversation may mean to yourself and others. Handling difficult conversations well is not an easy skill. We all need tools to meet this challenge. 33699 - Mar 5 & Mar 12

rely on your product or service. Preregistration three business days ahead required. 6-7:30 pm - Plaisted (1.5 hrs no charge) 33723 - Th, Jan 16, DCA 308 33726 - Th, Feb 27, DCA 308 33728 - W, Mar 19, DCA 312

Grow Your Business Online with Googles Services

Google is universally recognized as the number one search engine, but Google is so much more than just a search engine. Google also offers products and services designed to improve search engine visibility and boost customer interaction online. The best part is that many of these tools are free or inexpensive to use. Learn about Google Apps, a cloud-based suite that can work from any device and helps coworkers connect; Google+ Local, a combination of the old Google Places and new Google+ social network; Google+ Local Pages, allows customers to easily connect with a businesss physical location; Google AdWords, the simplest way to advertise online; and Google Analytics, a free website statistics application for analyzing traffic, conversions and sales. 33560 - 6-8 pm, Th, Feb 13, DCA 312 - Wiley (2 hrs $30)

Employer Boot Camp workshops see pages 18-19.

Marketing and Sales

Building Your Business on eBay Beyond the Basics
This workshop provides resources for starting and growing your eBay business. Learn about: creating a business plan, obtaining items to sell, marketing, advanced market research and listing tools. Instruction covers consignment selling, buying and reselling, and drop-ship selling. Get to the next level in eBay selling, with tricks for listing items faster, avoiding pitfalls and making merchandise sell. Instructor Ken Niehaus is an official eBay education specialist trained by eBay, member since 2002, and is a top-rated power seller. 33692 - 6-8 pm, W, Jan 8-Jan 29, DCA 310 Niehaus (8 hrs $99 plus $20 book)

Market ResearchSecrets of the Pros

Market research is possibly the most critical piece of your business planning process. What the professional market researchers dont tell you is that its possibly the most fun. Are you surprised? Dont be! If you ever enjoyed puzzles or the idea of being a private eye, you are going to love market research. Plusunlike your old school examsmarket research is an open book. Come learn about tools, methods, strategies and resources you can use and finish your research in a flash. 33731 - 6-8 pm, Th, Feb 6, DCA 312 - Plaisted (2 hrs $53)

Grassroots Marketing
Budding entrepreneurs searching for effective and lowcost or no-cost marketing ideas will find this workshop a powerful thought starter toward reaching your business real potential. Learn how to create highimpact and low-cost marketing strategies, attract new customers and spread the word on why prospects can

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Social, Local and Mobile Internet Marketing

Increasingly, consumers are using mobile devices like smartphones and tablets, to access social media and web/e-commerce sites and to make purchases. To compete, businesses need an integrated approach to social, local and mobile internet marketing (SoLoMo). Learn how your business can provide a seamless online user experience. This workshop will cover the numerous elements of todays SoLoMo marketing environment, including: why and how to integrate SoLoMo into your business, where to establish your brands online presence locally (Facebook, LinkedIn, Google+ and Yelp), and when to advertise on the major social platforms. Get social, think local and spend on mobile. 33559 - 6-8 pm, Th, Jan 9, DCA 312 - Wiley (2 hrs $30)

B U S I N E S S M A N A G E M E N T P R O G R A M S

The Small Business Management (SBM) Program, with its unique combination of education, coaching and networking makes businesses more successful. Over a threeyear period, a customized curriculum helps individuals identify, prioritize and achieve their business goals. The support and tools provided, result in the business owner working smarter not harder. The programdesigned for business people, not academicsoffers learning through classroom sessions, peer interaction and seasoned-entrepreneur coaching. The coaches are professional consultants, who have delivered proven results for hundreds of businesses in the area. The monthly, one-on-one coaching reinforces the understanding and use of key concepts. Owners can apply skills in their businesses and see immediate results. (Members of the program are getting the equivalent of a personal business coachat half the cost.) Acceptance in the program is based on department consent. Contact Gary Smith, SBM certified instructor/coach at 541.463.6208 or smithge@lanecc.edu to register.

Social Media Marketing

Use social media to market your business. Learn how social media can benefit your business and how to manage people hired to run your social media campaign. This workshop provides an overview, with real-world business examples, for the platforms Facebook, Twitter, YouTube and blogging. Understand how social media marketing (SMM) works, how sites are used for promotion, rules of SMM etiquette, using online directories to find contacts, and creating profiles so sites can find you. It also covers effective management of social media. Learn social media terminology and how to evaluate your companys social media efforts, by measuring its impact. With the tools and information provided, you will feel more confident in directing, and offering suggestions for improvement, to those who create and implement your SMM. 33561 - 6-8 pm, Th, Mar 13, DCA 312 - Wiley (2 hrs $30)

SBM Year OneFoundations

The SBM year one cohort meets twice a month, for nine months during the year. Personalized one-on-one coaching, throughout the year, is also included. SBM Foundations consists of the following three modules: Module 1Marketing, Module 2 Financial and Module 3Operations.

SBM Year TwoSystems

The SBM year two cohort meets for a series of 10 classes, over a nine-month period. Focus on growing your business through understanding, creating and implementing systems within the business. With solid systems and processes in place, owners can choose to work, but dont have to. Class topics include: systems introduction; strategic planning; employee development; process documentation; advertising and public relations; financial analysis; customer relationship management; small business technical trends; leadership and ethics; Touch-Point design workshop; and class customized topics

New Product Development

See New Product Development (NPD) Program on page 13.

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SBM Year ThreeAdvanced Concepts

The SBM year three cohort meets for a series of 10 classes, over a nine-month period. Year three is designed for business owners who have completed years one and two, of the SBM program. Business owners work on mastering earlier concepts, while using new material to fine-tune operations. Class topics include: workplace profiles and facilitation skills; sales management; board of directors; sustainability; job costing; budgeting processes; risk management; exit strategies; and a large number of customized topics that are based on class member interest. Upon completion of year three, qualified business owners will receive a certificate of recognition.

SBM Alumni Program

This continuing education and support program is open only to graduates of the three-year SBM program. Alumni members can drop into any current SBM cohort, get additional one-on-one business coaching, plus attend the several Alumni Only Business Roundtables. This is the best way for SBM graduates to keep their skills fresh, their contacts growing and their business on the right path.

information contact Instructor/Advisor Frank Plaisted, at plaistedf@lanecc.edu. To reserve a spot in the Fall 2014 cohort or to schedule a free advising/information session with Frank, call Lane SBDC at 541.463.6200.

Start, Run and Grow Your Business

Start, Run and Grow Your Business is an interactive online program designed for any businesswhether startup or established. The program helps businesses move forward, while looking at business plans, marketing plans and financial data. It covers all aspects of a successful business, using Palo Alto Software, by Tim Berry and Sabrina Parsons. You will develop a professional business plan with the help of LivePlan, business plan software. One-on-one personal business advising, in person or over the Internet, will assist you through each step. Start, Run and Grow can be started at anytime, anywhere there is Internet access. All the modules are self-paced, so you are in control of your learning. Start, Run and Grow is a nine month program offered in conjunction with Palo Alto Software and the Oregon Broadband Delivery Project. Department consent is required. Contact the Lane SBDC at 541.463.6200 for an intake appointment with Instructor/ Advisor Larry Reed. Jan 6-Mar 22 - Reed (online no charge)

Other Business Management Programs

New! Indianpreneurship Program
New this year, the Lane SBDC will offer assistance to Native Americans who would like to start a business or grow an existing one. Individuals will learn through classroom instruction and receive help through oneon-one advising with the instructor/advisor. See LaneSBDC.com for more program information. To reserve a spot in the Winter 2014 cohort or to schedule a free advising/information session with Marcy Middleton, call Lane SBDC at 541.463.6200. 6-9 pm, Th, Jan-Aug 2014, LCC Building 31 (Longhouse) - Middleton (36 hrs $150 per person)

New Product Development (NPD) Program

Turn your ideas into cash. Start, grow or rescue your business in any economy! New products (goods and services) and market development are the secret to growing a profitable and sustainable business. Join other entrepreneurs and learn proven strategies to develop and protect new products and markets. It also includes nine hours of personalized one-on-one coaching, by the instructor. Join other future and existing business owners to learn, share and network. For more

SBM Participants Are Saying

The classes helped me focus on important aspects of my business that I might have otherwise ignored. Gary has offered thoughtful, helpful guidance throughout. Patricia Marshall, Lumminare Press 13

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tool and is still in use on the website today. Keith is certain that if he had not been required to create it for the campaign, he would not have it now. Like other elements of the campaign, Creating the video was important to our process. It helped with internal organization, made us realize what we needed to do. Another part of the campaign developed out of one of Bills guerrilla marketing tips. He suggested that Keith try to get some free media coverage, with the hope of creating public awareness and future sales. A journalist friend of Keiths helped write a press release. The release was wildly successful. Keith submitted the release to local TV stations; KVAL did a story and it was carried by CBS nationally. Then a dozen other news channels, nationwide, broadcasted the invention story. According to Keith, the press releases fed the success of the campaign. Looking back, Keith says the Indiegogo campaign helped them fine tune all of the elements of their business. The campaign project made us focus on what we wanted to show the customer. It forced us to be concise, simple It forced us to craft our message for our customersto bring more enjoyment to dog lovers and their dogs.

A G R I B U S I N E S S F O O D A N D G A R D E N

This is a partnership with the OSU/Lane Extension Farms and Gardens Program and the Lane SBDC AgriBusiness Management Program.

Master Food Preserver

For information or a mail-in registration form, call 541.344.4885 or 541.344.5859. Register in person at the Extension Office at 783 Grant St., Eugene or online at extension.oregonstate.edu/lane/ foodpreservation

Making Homemade Pasta and Sauces

Learn to make spaghetti, penne, ravioli, tortellini and egg noodles. We will also cover sauces, from basic tomato to seafood. Hands-on learning activities and lunch included. 10 am-2 pm, Sa, Jan 25, Community of Christ Church, 1485 Gilham Rd., Eugene (4 hrs $40)

Dishes in Minutes Using the Amazing Pressure Sauce Pan

Learn to safely use and select a pressure sauce pan to fix quick and nutritious meals. Learn to cook meats, vegetables, dried beans, rice and cheese cake in minutes. Hands-on activities and lunch included. 10 am-1:30 pm, Sa, Mar 1, Community of Christ Church, 1485 Gilham Rd., Eugene (3.5 hrs $40)

Agricultural and Horticultural Programs

AgriBusiness Management (ABM) Program
The AgriBusiness Program provides education for agricultural-business owners, family members and key personnel. Instruction is intended for startups, as well as established small and large operations. The program is designed to meet the specific needs of each operation and includes classroom instruction, plus on-site visits. Among the classes available are: starting and planning new operations, budget development, record keeping and

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financial management. The financial class will explore in detail: record keeping and spreadsheet software, business planning and goal setting, understanding cost of production and financial analysis. Additional instruction will also cover sales, marketing, and use of internet, social media, tax, wage, legal issues, estate and succession planning. Class size is limited so register early! Contact the SBDC at 541.463.6200 for more information or to register. 33477 - 9 am-noon, T, Jan 7-Mar 11, DCA 310 Matoba ($499, $50 for second person, plus $10 registration fee)

Basic Horticulture Certification: Module 1

Earn basic horticultural certification in preparation for a career in agriculture, horticulture, landscaping and greenhouse management. This program provides an introductory foundation of horticultural information and methodologies. It is a great way to explore career paths and build basic knowledge, for those who are interested in advancing their skills in horticultural science and practice. Participants will become familiar with topics such as plant biology; propagation; pest control; soil science; tool safety; food systems; climate and environmental impacts; working with native plants; greenhouse production; and sustainable landscaping and agriculture. Classes meet two hours a week for 10 weeks, in preparation for various growing seasons during the year. Module one is the foundation level. More advanced levels will be offered in future terms. Students can choose to take one or all levels. For those who complete all levels, the Horticulture Certification will be awarded at the conclusion of level three. Class is noncredit, but transcripts will be provided. For further information, contact Maggie Matoba, yasoualoha@ comcast.net or 541.915.0599. 33690 - 3:30-5:30 pm, M, Jan 6-Mar 17, Kalapuya High School-Project Rm, Eugene Matoba (20 hrs $160) 33691 - 2:30-4:30 pm, W, Jan 8-Mar 12, LCC Cottage Grove Campus, Room TBA Matoba (20 hrs $160)

From the Ground Up Farming SmallScale Sheep and Goat Production

Successfully raise sheep and goats. Explore the following topics: infrastructure, health and nutrition, reproduction, fencing and equipment. Class will also cover state and local ordinances and how to select and receive animals. 33721 - Jan 8

From the Ground Up Farming SmallScale Poultry Production

Learn the ins and outs of raising chickens, turkeys and other poultry. This class is designed for those interested in raising poultry for eggs or meat. Dr. Jim Hermes will cover topics including hatching eggs, brooding and raising chicks, poultry nutrition, flock and bird health, breeds of poultry and housing for poultry. 33550 - Feb 12

From the Ground Up Farming Growing Berries and Grapes

This class will cover how to grow berries and grapes, while considering irrigation, soil needs, insects and diseases. Learn about the best berries to grow in the lower Willamette Valley. The instructor will look at blueberries, strawberries, blackberries and gooseberries, as well as currants and grapeswhich are slightly more difficult to grow. 33530 - Mar 12

New! From the Ground Up Farming Classes

The classes are being offered through a cooperative effort between the Lane SBDC AgriBusiness Program and Oregon State University Extension Service. Contact the Lane SBDC at 541.463.6200 for more information or to register. 6-9 pm, W, Jan 8-Mar 12, LCC 17 Rm 310 - Gray (Module $25)

Garden
The Master Gardener office is inside the OSU/Lane Extension building located at 783 Grant St., Eugene. Call the OSU/Lane Extension Service at 541.344.5859 or see extension.oregonstate.edu/lane/gardens for more information and to register. 15

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Master Gardener Daytime Program (mornings)

The public is invited to attend the daytime classes for $25 per half-day session. Payment accepted at the door.
8:30-11:30 am, W, Unitarian Universalist Church, 1685 W. 13th Ave., Eugene Jan 8 - Tree Identification Jan 15 - Small Fruits Jan 22 - Plan Disease Diagnostics Jan 29 - Botany I Anatomy Feb 5 - Botany II Physiology Feb 12 - Fertilizers Feb 19 - Pesticides Feb 26 - Integrated Pest Management Mar 5 - Water Quality and Composting

Master Gardener @ Night Series

Now is the time to register for the Master Gardener evening training class. There are two termsof evening sessionsrequired to become a Master Gardener volunteer. Term one runs January-April 2014 and term two runs September-December 2014. The January 16 class, introduction and program orientation, is mandatory for participation in the program. Pre-registration is required to participate in the full program. To register or for more information, see website: extension.oregonstate. edu/lane/gardens. The public is invited to attend individual classes; register in advance or pay at the door. 6:30-9 pm, Th, Unitarian Universalist Church, 1685 W. 13th Ave., Eugene (Full program $250 per term, Full program w/Volunteer option $150 per term, individual classes $25) Jan 16 Introduction and Program Orientation Jan 23 - Soils Jan 30 - Botany I Anatomy Feb 6 - Botany II Physiology Feb 13 - Starting Plants From Seed Feb 20 - Pruning Feb 27 - Tree Fruits Mar 6 - Growing Great Vegetables Mar 13 - Fertilizers Mar 20 - Home Composting

Master Gardener Daytime Program (afternoons)

The public is invited to attend the daytime classes for $25 per half-day session. Payment accepted at the door. 12:45-3:45 pm, W, Unitarian Universalist Church, 1685 W. 13th Ave., Eugene Jan 8 - Tree Fruits Jan 15 - Soils Jan 22 - Entomology Jan 29 - Pruning Ornamentals Feb 5 - Spiders and Bees Feb 12 - Weeds Feb 19 - Lawns and Adaptive Gardening Feb 26 - Vegetable/Edible Gardening

PNW Pesticide Short Course

This course covers pesticide chemistry, toxicology and policy for people needing public, commercial and consultant pesticide credit course. For program information, contact Ross Penhallegon at ross.penhallegon@oregonstate.edu or Linda Renslow 541.344.5859, or visit OSU/Lane County Extension office at extension.oregonstate.edu/lane/farms. 8 am-5 pm, Tu, Feb 4, and 8 am-12:15 pm, Feb 5, LCC Building 19, Center for Meeting and Learning, Eugene (12 hrs $95, $115 if received after January 25th, no refunds after this date)

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N O N P R O F I T M A N A G E M E N T I N S T I T U T E

The Nonprofit Management Institute professional development workshops are designed to serve those unable to make the time and financial commitment to attend the two-year Nonprofit Business Management Program. It is also designed to introduce nonprofit professionals to the professional development courses offered by the institute. The workshops will concentrate on the key issues of governance; volunteer development and program management; funding and marketing. Contact Tim Armstrong, Nonprofit Institute director at 541.463.6212 or armstrongt@lanecc.edu for more information.

New! Strategies for Getting Grants

Writing a grant application can be a daunting process, but success does not really require the skills of a bestselling author. In this workshop, you will learn how to uncover grant opportunities, figure out what foundations are looking for, make your organization funding ready and develop a grant application kit. 33645 - 5-7 pm, Tu, Mar 11, DCA 310 - Armstrong (2 hrs $30)

Fundraising for Your Nonprofit

Developing a solid base of funding is a challenge most nonprofit organizations face. One key to success is a completed strategic fundraising plan. This workshop shows you how to create a plan based on local demographic data and donation trends, how to use simple and effective forecasting tools, how to identify potential donors, how to reach donors and how to effectively ask for money. 33644 - 5-7, Tu, Feb 11, DCA 310 - Armstrong (2 hrs $30)

What Participants Are Saying About Us

The tools and skills provided through this program will truly help advance our organizations mission and ability to grow! The Nonprofit Management Institutes (beginning and advanced programs) are excellent. I high recommend both nonprofit programs. At every class, I learned things I could immediately put into action to improve our organization. This is an excellent class for an existing nonprofit to get help they specifically need and help in other areas they dont yet know they need.

Starting a Nonprofit
Transforming your ideas into a successful nonprofit organization can be complicated. This workshop will cover, step-by-step, the information you need to start a nonprofit in Oregon. Learn to develop bylaws, recruit board members and apply for 501(c)(3) status. 33643 - 5-7 pm, Tu, Jan 14, DCA 310 - Armstrong (2 hrs $30)

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E M P L O Y E R T R A I N I N G S E R V I C E S
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Employee training and professional development are the most important investments your business will make. Employer Training Services (ETS) assists businesses, organizations and employers with customized employee training. With Employer Training Services facilitating your training needs, youll have access to the most current technology training available to ensure that your workplace is responsive, effective and efficient. In addition, we focus on the following areas: Basic and Advanced Job Skills and Certifications Project, Process and Time Management IT/Computer Training and Certification Customer Service and Leadership Safety, Compliance and Regulatory Training And much more! Our training facilitation provides: flexible hours, customized training to meet the companys cultural needs, and a focus on employer-driven outcomes and deliverables. You dream itwe deliver! Lanes Employer Training Services is cost effective, innovative, led by expert instructors and uses quality curriculum with immediate results. Scheduling is flexible and held at your place or ours. Targeted training can increase performance and a well-trained workforce

can increase the measure of your business success. Classes and workshops are offered in conjunction with the Lane SBDC and other college departments. For more information or an appointment with an ETS team member call the LaneSBDC at 541.463.6200.

Employee Management
Employer Boot CampTodays Workplace
Learn the unwritten rules that face todays employers. How have technology and demographics changed the workforce? How can employers benefit from this knowledge? This workshop will look at generational comparison and common threads to help business owners understand people today. It will also consider technology and its role in the workplace, its effect on workers, and how the employer can benefit. It will also provide an overview of management trends. 33753 - Noon-1:30 pm, W, Jan 15, DCA 312 Marshall (1.5 no charge)

Employer Boot CampEmployer Protection

Nothing is more frustrating than running your business well, only to lose the return on your hard work due to employment-related penalties, fines, claims and lawsuits. Learn the written rules that face todays employers. This workshop will cover compliance basics: payroll, wage and hour, civil rights, workers comp and benefits. We will also review employer risk management and state and federal regulatory updates. Get the facts and protect your business. 33716 - Noon-1:30 pm, W, Feb 19, DCA 312 Carmack (1.5 no charge)

Employer Boot CampRight People

Learn the number one rule about being an employer. Without it, business growth is stifled, costs multiply and profits disappear. This workshop will cover the importance of finding and keeping the right people. It will give you tools to make sure you do the right things to dramatically improve your opportunity for business success. 33748 - Noon-1:30 pm, W, Mar 19, DCA 312 Freeman (1.5 no charge)

Exploring Workplace Spanish

Improve your Spanish communication skills. This class is ideal for professionals seeking to enrich their business interactions with Spanish speaking clientele. Create a more rewarding job experience and open up

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additional business opportunities through improved use of Spanish. This class provides individualized assistance for workplace terms and glimpses into history, culture and customs. 33717 - Noon-2 pm, F, Jan 10-Mar 14, DCA 316 Robles Kieser (20 hrs $369)

Leadership and Management

New! Developing Advanced Customer Service
Are your customers and staff raving about your great customer service? They will be after you take this class! With help, walk through a rigorous self-evaluation of your current customer service offerings. Then, examine your competition and see how they compare. Finally, develop and implement your own company-specific standards and process, ensuring consistent internal and external customer service. Topics discussed will also include hiring, on-boarding, writing scripts, coaching, corrective action and feedback. This class is intended for high level employees who want to build a culture of quality customer service. Companies are encouraged to send a team of employees, who will design and refresh their organizations customer service. Individual students are also welcome. 33703 - 8:30 am-noon, Tu, Feb 4-25, DCA 312 Munro (12 hrs $199)

Learning to Lead Series by AchieveGlobalTM

This nationally recognized leadership series provides practical leadership skills for managers, employees and business owners. In a six-module series managers and potential managers learn practical skills for optimizing employee engagement and focussing on situations that leaders face on a day-to-day basis. Participants will learn and practice the skills that increase productivity, strengthen relationships and build leadership success. The module workbooks, used in class, are included in the cost and allow for review, follow up and on-thejob practice. Learning to Lead Series is offered jointly with AchieveGlobalTM, the Lane SBDC and Employer Training Services. The leadership series is taught by a certified AchieveGlobalTM trainer. An AchieveGlobalTM certificate is given for successful completion. Space is limited. Register for individual modules or the series. See module descriptions at lanesbdc.com/home/lbd/ smartlist_38/leadership.html and scroll down. To register, call 541.463.6200. 8:30 am-12:30 pm, Tu, DCA 303 - Scurto (Module 4 hrs $159, series 24 hrs $629) 33531 - Jan 14-Feb 18, Series

33532 - Jan 14, Module 1The Principles and Qualities of Genuine Leadership 33533 - Jan 21, Module 2Clarifying Performance Expectations 33534 - Jan 28, Module 3Giving Recognition 33535 - Feb 4, Module 4Providing Constructive Feedback 33536 - Feb 11, Module 5Correcting Performance Problems 33537 - Feb 18, Module 6Developing Others

Professional Learning and Development Series

If you are looking for tips, tools and techniques to ignite your skills and engage learners, this is the series for you! Content of this workshop is relevant to trainers, HR professionals, managers and anyone who facilitates training or would like to learn more about training. The three modules of the series are designed to take you through the core elements of organizational learning. Each presenter will share their professional expertise acquired from years of working in the field of training and development. 33569 - 8:30 am-noon F, Jan 10-Mar 14, DCA 312 - TBA (Series 10.5 hrs $129, modules 3.5 hrs $47) 33744 - Jan 10, Module 1: e-Learning in Your Organization 33745 - Feb 14, Module 2: Assessment and ROINever Evaluate 33747 - Mar 14, Module 3: Curriculum Design and Development 19

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Successful Supervision
Good bosses arent born. They are people who have learned how to communicate effectively, manage projects and resolve conflicts. These and other key skills for supervisors will be covered in seven, lively and interactive sessions. Participants will leave every session with tangible, practical skills they can immediately apply at work. New supervisors will gain important foundational skills and experienced supervisors will learn how to go from good to great. Individual employees working toward advancement are also welcome. Class topics are grouped into three categories: self, staff and project management. Self-management will include professional behavior, communication and emotional intelligence. Staff management will include giving feedback and evaluations, running a meeting, conflict management, managing diversity and HR/legal issues. Project management will include project diagraming and supervision, process mapping, process improvement and working in teams. Participants will have the opportunity to meet with the instructor for three hours of one-on-one coaching. 33646 - 8:30 am-noon, F, Feb 7-Mar 21, DCA 319 - Munro (24.5 hrs $315)

Medical and Resuscitation

Advanced Cardiac Life Support (ACLS)
A certification class for health care providers, nursing professionals and paramedics; ACLS is designed to provide American Heart Association (AHA) standards, cardiac knowledge and psychomotor skills associated with the delivery of professional care of the cardiac patient. ACLS addresses the core knowledge necessary to evaluate and manage an adult victim of a cardiovascular emergency or cardiac arrest. Program includes: patient assessment, airway management, electrical and drug therapy. Basic ECG interpretation is helpful and Basic Life Support for HCP card is included at no extra charge. Class structure is lecture and hands-on skill stations, with written examination and satisfactory performance at the evaluation stations mandatory, according to AHA performance criteria. Advance homework and ACLS Provider Manual required! Note: PeaceHealth Employeesall required pre-study materials (books and algorithm cards) must be checked out at the Professional Library at RiverBend. All others: contact Lane SBDC to purchase materials. If books are mailed, there is an additional shipping charge. Current copy of AHA ACLS card must be submitted with registration for the renewal classes. Registration deadline is three business days in advance of each class for EMT Associates and seven days for Education for Life. A $50 late fee will be assessed for late registration and late cancellation. For information and registration, contact Melody Stuart at stuartm@lanecc.edu or call 541.463.6220 or the Lane SBDC at 541.463.6200. If you are a PeaceHealth ONA employee, contact Angela Miller 541.222.2074 or amiller2@peacehealth.org. All other PeaceHealth employees contact your supervisor. Due to American Heart Associations regulations and pricing, the material costs are subject to change. 8 am-5 pm, Jan 6-Mar 22 - EMT Associates and Education for Life ACLS Core Class - Two-day Session (16 hrs $160, plus books) ACLS Refresher Class - First-day Renewal (8 hrs $120, plus books)

Pediatric Advanced Life Support (PALS)

A certification class for health care providers, nursing professionals and paramedics; the PALS class was developed for training of health care providers who may be required to resuscitate children and focuses on assessment of pre-arrest states and prevention of cardiopulmonary arrest in children. Class structure is lecture and hands-on skill stations, with written examination and satisfactory performance at the 20

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evaluation stations mandatory, according to AHA performance criteria. Advance homework and PALS Provider Manual required! Note: PeaceHealth Employeesall required pre-study materials (books and algorithm cards) must be checked out at the Professional Library at RiverBend. All others: contact the Lane SBDC to purchase materials. If books are mailed, there is an additional shipping charge. Current copy of AHA PALS card must be submitted with registration for the renewal class. Registration deadline is three business days in advance of each class for EMT Associates and seven days for Education for Life. A $50 late fee will be assessed for late registration and late cancellation. For information and registration, contact Melody Stuart at stuartm@ lanecc.edu or 541.463.6220 or the Lane SBDC at 541.463.6200. If you are a PeaceHealth ONA employee, contact Angela Miller 541.222.2074 or amiller2@ peacehealth.org. All other PeaceHealth employees contact your supervisor. Due to American Heart Associations regulations and pricing, the material costs are subject to change. 8 am-5 pm, Jan 6-Mar 22 - EMT Associates or Education for Life PALS Core Class - Two-day Session (16 hrs $175, plus books) PALS Refresher Class - First-day Renewal (8 hrs $125, plus books)

org. All other PeaceHealth employees contact your supervisor. Due to American Heart Associations regulations and pricing, the material costs are subject to change. Effective January 2013, CEUs will only be given for the two-day session per ENA. 8 am-5 pm, Jan 6-Mar 22 - EMT Associates TNCC Core Class - Two-day Session (14.42 hrs $280, plus books) TNCC Core Class - First Day Renewal (8 hrs $220, plus books)

Trauma Nurse Core Course (TNCC)

This is a certification class for nursing professionals. ENAs TNCC provides ED and ICU RNs with core knowledge and skills to care for the trauma patient. This class includes airway management, initial assessment helmet removal, multiple trauma interventions, spinal immobilization and splinting. TNCC provider verification is valid for four years. Current RN License required for certification. (14.42 CEUs/Core) Advance homework and Sixth Edition TNCC Provider Manual required! You must be prepared to test over the sixth edition. Since there is no leeway (as with ACLS), you either pass or not. There is no coaching. Note: PeaceHealth Employeesall required pre-study materials (books and algorithm cards) must be checked out at the Professional Library at RiverBend. All others: contact the Lane SBDC to purchase materials. If books are mailed, there is an additional shipping charge. Registration deadline is three business days in advance of each class. A $50 late fee will be assessed for late registration and late cancellation. For information and registration, contact Melody Stuart at stuartm@lanecc. edu or 541.463.6220 or the Lane SBDC at 541.463.6200. If you are a PeaceHealth ONA Employee, contact Angela Miller 541.222.2074 or amiller2@peacehealth.

Need Training for Your Employees?

Call the Lane SBDC at: 541.463.6200 Email: employertraining@ lanecc.edu

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Meet Morgan Munro, Instructor/ Trainer

Morgan Munro joined our staff in 2012, as an instructor and trainer for the SBDC and Employer Training Services. She is a dynamic and informative instructor, receiving rave reviews from students. Her fun and interactive classes encourage honest communication that brings out the best in participants. Students have described her as having an amazing attitude and that she is entertaining and insightful. She is offering two classes winter term: Developing Advanced Customer Service - This class offers help with examining and evaluating current customer service. It helps to develop and implement your own companyspecific standards and process, ensuring great customer service. Successful Supervision - This class provides tools for communicating effectively, managing projects and resolving conflicts. Through interactive sessions, participants learn tangible, practical skills they can immediately apply at work. Morgan also offers customized training through Employer Training Services. Employers can talk with an ETS team member to discuss and set up trainings with Morgan. Some of her training topics are as follows: Communication Time Management Self-Management Groups and Teams Process Improvement Meeting Facilitation Not For Profit Conflict Resolution Morgan has earned an MBA in Strategy and Organization Behavior, from Case Western Reserve University, Weatherhead School of Business in Cleveland, Ohio. In 2003, she received a B.A. in International Relations, with a Minor in Economics. She can be reached at 541.463.6227 or email her at munrom@lanecc.edu

Where Can I Park in Eugene?

City of Eugene Downtown Parking:
Two-hour, free on-street parking between 7th Avenue to 11th Avenue from Lincoln Street to Willamette Street (Monday through Saturday from 7 am to 6 pm) is available. First-hour, free parking during the week and all day free parking on the weekends in the Overpark and Parcade parking garages, except during signed events.

iPhone/iPad: ePark, iPhone app lets you track your location in real time and see available on- and off-street parking managed by the City of Eugene.
Parkmobile, iPhone app lets you pay for parking in many downtown locations using your cell phone.

Android Phones and Tablets:

Parkmobile Android app allows you to pay for parking in many downtown locations using your cell phone.

LTD Bus:

Another alternative is to contribute to Eugenes sustainability initiative by riding an LTD bus into Eugene. We are close to the Downtown Eugene Station. Refer to LTD.org for route information.

Bicycle:

Or, you can ride your bicycle to the Lane Downtown Campus. There are 74 exterior bike parking spots.

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Registration and Other Information

Business Hours
8:30 am - 5 pm, Monday-Friday

It is your responsibility to keep Lane informed of any address change or other changes in your information.

Other Payment Methods

Payments may also be made by check, either through the mail to Lane Community College, PO Box 7100, Springfield, OR 97475-0025 or to the LCC SBDC, 101 W. 10th Avenue, Suite 304, Eugene OR 97401. Please be sure to place your L number on your check. Cash payments are accepted only at Enrollment Services on Main Campus at 4000 East 30th Avenue, Bldg 1, Eugene.

Lane Community College Locations

DCA = Downtown Campus, 101 W. 10th Avenue, Suite 304, Eugene OR 97401 (accross from the Eugene Library) LCC = 4000 E. 30th Avenue, Eugene OR 97405 (Number following LCC is the building number where the class is held.)

College Fees
Upon registration, each student will be assessed a $10 per term general LCC fee.

Registration and Refunds

Contact the Lane SBDC directly at 541.463.6200. Complete the registration form at lanesbdc.com or print form and mail to: LCC Small Business Development Center, 101 W. 10th Avenue, Suite 304, Eugene OR 97401 or fax form to 541.463.6203. Unless otherwise noted, you can go to Lane Community Colleges website at https//mylane.lanecc. edu and use the myLane web page. Enter your L number and pin to register and pay for most classes. Your first pass phrase will be emailed to you. You will need to change the pin for security reasons. Reminder: Lane adds a $10 per term LCC general fee.

Refund Policy
It is your responsibility to withdraw from any class that you do not plan to attend. Classes scheduled for 10 weeks or more must be dropped no later than the end of the first week of class. Any class or workshop scheduled for less than 10 weeks must be dropped a minimum of three business days prior to the first session. There is no guarantee of refund or credit to your account. Your written request will be considered and you will be notified once a decision is made. Refunds are generally given when there is sufficient documentation of medical or extenuating circumstances constituting emergency.

About Your Bill As soon as you have registered for a class, your bill

Disability Resources Statement

If you need support or assistance because of a disability, you may be eligible for academic accommodations through Disability Resources. Reasonable accommodations for persons with disabilities will be made. For more information, contact Disability Resources at 541.463.5150 (voice) or 711 (relay), or stop by Building 1, Room 218 on the LCC campus; or disabilityresources@lanecc.edu at least one week in advance.

is available from the myLane webpage. You will need to enter your student L number and pin to access your account. You may view and pay your bill at https// mylane.lanecc.edu, choose the myMoney menu tab, then view your Student Account Suite. Payment methods accepted online include VISA/MasterCard credit or debit cards, and checking account or savings account withdrawal. If you need your L number you can contact LCC Enrollment Services at 541.463.3100 or the SBDC at 541.463.6200. Payment is due by the 15th of the month following registration. Any past due balance is assessed a monthly 2 percent finance charge. Charges that accrue past 120 days will move to a collections status and a hold is placed on registration and records for any account with an amount due past the opening of the next terms registration. Paper statements are no longer mailed to most students. Questions regarding your account may be directed to Enrollment Services at 541.463.3100.

Disclaimers
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration (SBA). Financed in part with lottery funds awarded by the Oregon Business Development Department (Business Oregon). Lane SBDCs workshops, classes, and advising/coaching services are partially funded by this support. Primary funding for the SBDC is provided by Lane Community College. The SBA, [State of Oregon, and Lane Community College] cannot endorse any products, opinions, or services of any external parties or activities. Lane Community College is an Equal Opportunity/Affirmative Action Institution. 2013-present Lane Community College Small Business Development Center. All rights reserved.

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Small Business Development Center and Employer Training Services Lane Community College Downtown Campus 101 West 10th Ave Ste 304 Eugene OR 97401 RETURN SERVICES REQUESTED

Nonprofit Organization US POSTAGE PAID Eugene, Oregon Permit No. 94

Winter 2014 Schedule of Offerings Strategies for Business Owners and Employers

Business Solutions
for Growing or Starting Your Business through:
Business Management Programs Business Advising and Strategies for Growth Classes and Workshops from Entrepreneurial Topics to New Product Development
Contact 541.463.6200 to make an appointment or to register. Visit us at LaneSBDC.com.

Training Solutions for Employers

Training Answers Here!
Call Employer Training Services at 541.463.6200 or email employertraining@ lanecc.edu to discuss your training needs with an ETS team member.

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