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Customer Growth Services

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Want to deliver the right message


to the right customer, at the right time, through the right channel?

Its noisy out there, and consumers are bombarded with information about hundreds of
products everywhere they turn. Meanwhile, sales leaders struggle to understand the state of their revenue generation engine, inefciently invest in their sales activities, and fail at leveraging data analytics to turn interactions into new customers. Give TeleTech your sales goal, and well generate more revenue at a faster pace than your company can on its own. TeleTechs Customer Growth Services grows revenue via a scalable, technology-rich sales and marketing engine. This holistic system deploys quickly and spans strategy, outcomes, and everything in between. Its not just a highly evolved and integrated technologynor is it simply a team of specially-trained sales professionals. This is a complete, strategic sales development capability for smarter marketing decisions and awless sales execution.

Our Approach:

A Partnership Focused on Success


TeleTech doesnt use a one-size-ts-all sales solution. It congures its analytical technology and process platform into solutions, partnering with clients on facts and shared outcomes. Phase one is a Revenue Performance Assessment, a jointly designed partnership analysis that includes a three-week initiative to establish a baseline of your sales operations. Using these benchmarks, TeleTechs experts will work with you to dene a customer acquisition and retention solution that will ignite sales and revenue growth.

PHASE 1

PHASE 2

PHASE 3

PHASE 4

Revenue Performance Assessment


Establish a baseline of current sales operations

New Sales Strategy Development 


Develop a strategy and solution based on needs assessment

Program Implementation
Execute a unique customer engagement plan

Continuous Improvement
Apply analytics, rene strategy, and optimize programs

Net Promoter Score is a trademark of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.

Customer Growth: How We Do It


Technology Smarter than Einstein
TeleTechs adaptive Engagement EngineTM is a technology-enabled, intelligence system that rst analyzes patterns in customer behavior and then delivers relevant sales offers across preferred channels. This technology uses data analytics to provide personalized experiences and validate customized offers that evolve as customer behaviors change. The result: the right message at the right time, driving increases in sales and loyalty.

Customer Acquisition

Customer Growth and Retention

Multichannel Customer Engagement g g


Voice Video SMS/Text Chat E-mail Social Cobrowsing Internet

Target Offer
Observe the base and set triggers

Analyze
Search for behavior patterns

Adaptive t Engagement g Engine


TM

Roll Out
Act in real time with the right engagements

Validate
Confirm performance

Customer Custom mer m e Data Sources So


Customer History Transactions Product Usage Marketing

Acquire: We incorporate sales strategy, marketing execution, and customer data analytics
into a comprehensive customer acquisition solution that helps sales leaders generate, nurture, and secure new customers. Through research-based programs and integrated multichannel campaigns, we use just the right amount of human contact so prospects are motivated to act.

Grow: TeleTech uses segmentation and growth strategies to engage customers in an ongoing
conversation that increases customer lifetime value, brand advocacy, and Net Promoter ScoresTM. From on-boarding and loyalty plans to trigger-based revenue generation programs, we design and execute initiatives that deliver what matters mostmore revenue.

An online advertising giant

Retain: TeleTech transforms customer data into action plans and


designs a research-based roadmap for customer retention. Using analytical tools and customer relationship management technologies, we proactively identify at-risk customers and design and deliver churn reduction, win-back, loyalty, and engagement programs.

touched one million local advertisers, and

acquired more than


100,000 customers in 12 months.

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Customer TeleTechs Four Steps to Customer Experience Excellence

Exceptional customer experiences create sustainable economic value. But, customer C E OF TO THE CUS experience excellence is only achieved through a transformational journey which requires companies to master four capabilities:

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Design a strategy for superior customer experiences

Design

Enable seamless service interactions anytime, anywhere Manage the customer experience to increase loyalty and advocacy Grow revenue via a data-fueled sales and marketing engine that
engages customers

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Point solutions cant deliver customer experience transformation. TeleTech offers an integrated portfolio of customer experience management solutions that are uniquely designed to help companies become experts in all four of these areas. Learn more at TeleTech.com