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Fall-2013 Master of Business Administration - MBA Semester 4 QM0016–Managing Quality in the Organizaton-4 Credits (Book ID: B1349) Assignment (60 Marks) Note: Answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Each Question carries 10 marks 6 X 10=60. Q1. A leader cannot be effective unless he possesses certain qualities. Explain the roles, responsibilities and qualities of an effective leader. Differentiate between Transformational and Transactional Leadership. Answer. A leader sets the example and if they are respected that example becomes the norm for the team. A leader who demands punctuality and regularly arrives late destroys their own leadership potential.  Lead by Example This is one of the most important leadership skills. If you demonstrate a strong work ethic, your staff will follow. As an executive, you have a responsibility manage and guide the staff, to inspire

Q2. Explain the following: a) Cognitive dissonance theory b) PDCA Cycle Answer. (a) Cognitive dissonance is the discomfort experienced when simultaneously holding two or more conflicting cognitions: ideas, beliefs, values or emotional reactions. In a state of dissonance, people may sometimes feel "disequilibrium": frustration, hunger, dread, guilt, anger, embarrassment, anxiety, etc. The phrase was coined by Leon Festinger in his 1956 book when Prophecy Fails, which chronicled the followers of a UFO cult as reality, clashed with their fervent belief in an impending apocalypse.

Q3. Strategic quality planning is an integral part of every quality management activity. Explain the strategic quality planning process. Answer. In order to understand the concept of strategic management, first we need to understand the literal meaning of the word “strategy”. The definition is mentioned below: 1. The science and art of using all the forces of a nation to execute approved plans as effectively as possible during peace or war. The science and art of military command as applied to the overall planning and conduct of large-scale combat operations.

Q4. Describe the Quality functions and guidelines for quality systems. Answer. Quality function deployment (QFD) is a “method to transform user demands into design quality, to deploy the functions forming quality, and to deploy methods for achieving the design quality into subsystems and component parts, and ultimately to specific elements of the manufacturing process.”, as described Q5. Motivation is a process of making a person to constantly think towards a goal and encourage him to be focused in order to meet the target. Discuss the types of motivation and the techniques used to motivate the employees. Explain Maslow’s hierarchy of needs. Answer. Types of Motivation: Incentive A form of motivation that involves rewards, both monetary and nonmonetary is often called incentive motivation. Many people are driven by the knowledge that they will be rewarded in some manner for achieving a certain target or goal. Bonuses and promotions are good examples Q6. Describe the need for changing organizational culture for Total Quality. Explain the elements of Total Quality Culture. Answer. A quality culture typology An organization that is committed to TQM has a culture based on commitment to customer satisfaction through continuous improvement. Such a culture canary between organizations but nevertheless

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