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Coach and used for any gram port same has gh Dec. children ridden great fun mind of throu the e, when can be the by utimarriage split their WG Life A bicycl s be on e that will teach the game ed a UF/For ó of vehicl ON — small d alway fun of riding caus the and basics WILT rating shoul LL HOERA _áâÉ= p~ÑÉí the Fire drills exhila DARRE between and lizing s. ver, safety their kids Volunteer at the is an Center ÇÉÇ= íÜÉ= Howe ~ííÉå ton Spa mage uctory pro- d to show Wilton Senior Oct. 3 scrim child. senator ~åÇ= tçäÑ= ts readythis end, the Safety Day Wilton rated its coThe Balls en Club introdbeen aroun memThe an paren a To Éå= bää~= e ,was ng, some d Bike Gard ns have They are celeb ersary. ÅÜáäÇê the ÅíK=P first bike. t hoste 300 peopl n, Hardi seHoffm nds the 15 David & Éåí=l n. bers of rtmen Houing Fire Preve of gram years.for kids to begin ÜÉê= Öê~åÇ é~êíã 30th anniv ant Chief Bike for Frie Depa Fire Statio ting nearlyfirm Marti Fire 7 = ~åÇ= Park áêÉ=aÉ mittee. attrac ed law on hand. sponClifton t 1st Assist the upcom to stressgood and theaderosseras great wayslove for theledge Wilton gathering m~í= t~äëÜ áäíçå=c n Com a See Page e’s tives m-bas firm rtmen a lead-in to trying í=íÜÉ=t be a The Kay bonds plus an building gain know that a~ó=~ by Latha representaevents the , we’re Republica Committe t as m would ize Fire Depa and ored had utive an.co area ht this our unity orial Wilton event is mean department game mental skills prospons tti, who of many The localber Exec onfor n, like with commmem unity improve fire We thoug @saratogi nts the command etiof funda re them ey & Mazzo is one al Regio says the .. “At the to ride accide our strong the Day comp kids in not have next week. five mem sent McD MILLER/emiller an attorn bicycle so importhe Capit e Safety tion Week Week advocate k bank in will prepato more letter and and enrich “It helps aA ion all over Bruschini, s of what ntion this is ERIC gress Committe-Wilton) sors. do things an said. their bikes, Park. leagues before Oct. cree Preve for the week, Bob effect event like final d.” the get a better an on f Hoffm r “We nights,” saidwe see the Kelley an tive tary ed kickof ald (R,C before the reêáìãK egiste for kids, to be safe get injure oring but also in either lemen day attend Pre-r spons village’s ipate for free taxi “Every its great they needer and to not en that ride it, June 5Çáíçstrongly for É=^ì ny ed a comp State Police is why partic tion fee childr to properlyeveryday. some 2 15 to the firm. , which ORTS get what e mann porta ees receiv staff from ìåÇ=i~â in Alba stand firm of e tam. The that the and how safe unsaf by us edge Pag vote É=oç progr can cause FF REP oga Trans from in an all attend and he an hopes bicycle that keep fire deparuDay, properly fitted Sarat with staff a knowl a s the Hoffm By STA tant.” =gêK≤=~í=íÜ event also that thethe comm marriage The n for questing Safety be was g Club, ff, along ciatio for the heroe from the en At Bike t, which and ÇÉêä~åÇ could appre childr n to help y Sheri traditionalon the bill.letter away the road, oga Cyclin here ciatio ng area a idators Clifton “no” bike helme Sarat oga Count appre É=áå=tçå the they took ct for squads are the G, Sarat law firm. vote as showi e, and “I think signed , a respe lance Troop rk and the The liqu ders in =çÑ=±^äáÅ blican things bicycl and were e safety and ambu ain a stor e tests with an five who town Repu BriBor ed, such Netwo department , bicycl Ñçêã~åÅÉ includ of and maint s. Road police lete rman at the toda y, a inqu ire criwere the fire activities ment, e repairroad, comp care ÜÉáê=éÉê not an manc e Chai rman bicycl ion is an perfor Other the rly take ÜÉ~êëÉ=í situat many longPar k prope offered free rules of have their Committe Vice Chai e told h, se Chairier thishow to ed. en the en could said theirone, with ãÄÉêë=êÉ anic who al the disea an TelesRitter, Vice Secreemp loye omer earl mech to show childr childr also provid Linda í=ãÉ unusu ers of `~ë Web site, d imp end e wheredrinks were rs.” Robert d White, ntion most cases term suffer to find what offere ing cust n the the Preve and cle cours Davi McNabb, and like gling literate docto whe obsta Free food cured v, states man strug trol and e mimic all of rd. . cdc.go se can be otics, “Lym wee k, se can CH tiqued calls ing of tions was www. tary Linda Stacy Cliffo disea of antibi e disea ses,” Linda E FREN closhing “Lym of MARI of Lyme the use ent disea iand teac y, loca Treasurer ntage may gh ol ing store’s I By ANN For WG Life 40 differ perce throu se ruar the e’s exper small the disea that said. at scho t in Feb ced. book the coupl a local but a toms here,” ng with being to ng ts with symp “Bu announ for the Deali living in She said them have patien after “I love ver said. do somethi day by day ON — ted ue to has led . 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These kidses any es. I’m the same are simila often sho ppe k stor 28 thro Jr.” inclu this wee ses. said. of peopl ences but instea that is Sig went to suseras disea For Balls are seek o to.” and many s place rash bites. 4 Shaver a great show and um, July to talk toms eye” of other ugh 10 pound Police on ifying theinfor- k that Page love boo Nook,” she s.” three tick ther Ferl captitoms total of 54 ident I thin ng.” least see LYME, Auditori in Wonderl e six thro symp ed with r and began a put my book tance gh at ne with Please into the E — Heaand” is a ted and call be feeli Sig lost ed throu ections on “Alice the docto treatment.worse,” said holding cus tom er, t 30 grad of s is the pect. Anyo asked to ht 2 so exci they mig ND LAK Wonderl is weeks then he got year periodrs and suffer ent co-inf se. Linda “I love ROU was ol ve not cast of abou Lesson, differ disea mer Star 4 ce in mation es 8583. 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Don’t miss this affluent and loyal audience!

Leaderboard aTf .................................. $15.00 CPm LreC aTf .................................................. $15.00 CPm in banner video ..................................... $18.00 CPm Other rates and packages also available!

guaranteed position 15% additional Charge, $25 minimum all display advertising is placed “run of paper”. every effort will be made to comply with position requests (including separating multiple ads or competitors) by the advertiser. acceptance of the order does not imply a guarantee Color (add color and increase response to your ad) Quarter Page and above ...................................................$100 Less than Quarter Page .......................................................$50 adVertising deadline Two business days in advance at 4pm

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For $1,000 and above contract advertisers Package buys

SALES FREQUENCY
all Capital Package ads must be published within 6 days and be the same ad for the duration of the package PaCkages reTaiL COLUmn inCh raTes all 6 Products ..................................................................................................................................................... $50.00 any Three days in a daily ................................................................................................................................. $30 daily and any weekly ......................................................................................................................................... $16 monday or Tuesday and any Other day ...................................................................................................... $21 any Two weekly newspapers ......................................................................................................................... $10 daily PLUs any Two weeklies .......................................................................................................................... $20

get big resuLts at big savings!

paper naMe ballston spa Life Community news The saratogian wilton-gansevoort Life greenbush Life The record

FreQuenCy weekly/sunday weekly/friday daily weekly/saturday weekly/Thursday daily

CoVerage area print audienCe ballston spa 16,567 Clifton Park, malta 84,457 saratoga springs/saratoga County 75,401 wilton gansevoort 13,253 east greenbush 6,812 Troy and surrounding towns 97,001

online 8,261 297,038 242,029

CoMBined 16,567 92,808 372,439 13,253 6,812 339,030

totals

293,491

547,328

840,819

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Online Advertising
Peelbacks (Homepage)
$

250

Wallpaper (clickable)
$

250
Sliding Billboard
(Homepage, News & Sports)

Takeover
$

600

250 $ 150 $ 75
$

M-F Weekend Sports M-F, Weekend

Vibrant Toolbar
$

250

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Premium Positions
sponsor “sound-off” , “5 W’s” , “police Blotter” or “sunday Comics”
sponsorship includes: prominent logo in print and continuous placement on corresponding page on our websites.

$

350

for only

*

/month

*$350 requires 6 month committment

Open $500 per month 3 month - $400 per month 6 month - $350 per month

in the middle of the masthead! 3 or 6 month Commitment must run once a week. all rates also include a peelback on saratogian.com or Troyrecord.com

Front page 6 MONTH 3 MONTH 0PEN Headline! $ $ $ 2x3 ad on the front of the paper
per run per run

199 299 399
per run

$

495
Saratogian
|

Half page underneath the Weather

$

295
Record

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reader demographics - Weeklies
average household income College educated homeowners households with children (under 17) men / women median age $84,665 55% 85% 62% 55% / 45% 42.4 $85,083 71% 87% 46% 42% / 58% 50.9

when Capital region cities and towns are ranked by their median incomes, Clifton Park is the area’s wealthiest community, while the area’s largest cities have the lowest median incomes. mEdiAN hoUSEhoLd iNComE $87,215 $71,157 $70206 $69,614 $67,170 $66,003 $65,556 $64,706 $65,690 $61,424 $60,931 $49,453 $41,180 $40,039 $39,902 $38,642 $37,865 $37.328

RANk bY iNComE

CitY oR towN

reader demographics - daily
average household income College educated homeowners households with children (under 17) men / women median age

reader demographics - Weeklies
average household income College educated homeowners households with children (under 17) men / women median age $67,871 91% 80% 20% 45% / 55% 46.1 $50,721 44% 66% 38% 57% / 43% 47.9

Clifton Park Wilton North Greenbush East Greenbush Colonie Brunswick Malta Halfmoon Ballston Waterford Saratoga Springs Schuylerville Cohoes Mechanicville Watervliet Albany Troy Schenectady

note: data averages from 2005 to 2009 with 2009 dollar value source: U.s. Census bureau

reader demographics - daily
average household income College educated homeowners households with children (under 17) men / women median age

How do we stack up to the competition?

There is a 7.4% duplication in daily readers between The record and Times Union. The record has 25,283 readers who do not receive the Times Union There’s a 6.3% duplication in sunday readers between The record and Times Union. The record has 16,380 readers who do not receive the Times Union.
Source: Scarborough 2009-2010 R2

from scarborough research, the audience ratings measurement service for the newspaper industry, reveals adults who have visited a newspaper site in the past 30 days are 31% more likely than all web-using adults to be employed in professional/ managerial positions; 38% more likely to have annual household incomes of $250k+, 33% more likely to live in homes valued at $1m+ and 48% more likely to hold a postgraduate degree.

a new sTUdY

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Modular ad units siZe CHart
modular ad units on the pages of The saratogian and The record newspapers will help make your advertisement stand out and achieve better results. Utilizing logical page portion - full, half, quarter, eighth, etc. - instead of inches will make planning and buying print advertising easier. an added benefit - complicated rate cards are history - pricing is now provided for each advertising unit. Our intention is to provide similar standardized advertising units found in other media like magazines, online, television and radio. in addition, your advertisements will easily fit other newspapers that have adopted this strategy.

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