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Allison Gamboa 11/27/2012 English 111 Spencer Taylor Documented Argument

iPads vs. Other Tablets

There are numerous types of tablets on the market that run on different operating systems such as Android, Apple, and Microsoft. Tablets have been around for 20 years, but first became popular when Apple debuted its iPad in 2010. According to several studies, Apples iPad is the top selling tablet on the market when compared to other tablets. So, what is so great about Apples iPad, and are there better tablets out there? It could be because it is user friendly, because of Apples large symbol in the electronic world, or for several other reasons. Apple seems to have the better tablets currently on the market. Apples products are the best selling products on the market because of Apples large symbol, and for the fact that it has been around for decades. It started when the first Apple Computer 1 was created by Steve Jobs and Steve Wozniak on April 1st, 1976, and its symbol has been expanding ever since. Apple has been around for 36 years, and since then it has been creating new inventions to keep consumers and the public amused, including the Mac lap tops, iPhones, iPods, and iPads. It is continuing to expand its range of products. Consumers buy Apple products because of their large image. They enjoy Apple products, and know that they are excellent devices because many other customers are loyal to Apple. Apple has the largest music database currently on the market. Based on the latest data, Apples iTunes is the second largest music retailer; falling short behind Wal-mart. According to Mark Harris, a guide for, the iTunes store was first launched on April 28, 2003, and since then has sold over 10 billion songs, and has had over 15 billion apps downloaded. Apples

global launches have continued throughout the world over the years, making the iTunes store the most widespread digital music service in the world (Harris). It has been around for almost ten years, and is still at the top for music retailers, and countless loyal Apple customers continue to buy and download their music and apps from it. The dimensions and sizes of all tablets vary greatly, and the iPad is among the larger tablets. There are two main categories for a tablet; one category is the 9 to 10 inch screens, and the other is 7 to 8 inch screens. The 3rd generation iPads display is 9.7 inches in height, 7.31 inches in width, 0.37 inches in depth, and weighs 1.44 pounds. Microsofts Surface has a display screen of 10.81 inches, is 6.77 inches in width, is .37 inches in depth, and weighs 1.50 pounds. The Samsung Galaxy Tab 7.7 is 10.1 inches, and Googles Nexus 7 is much smaller than the iPad with its display being 7.0 inches, 7.8 inches in width, and has a depth of .4 inches, and weighs .7 pounds. Amazons Kindle Fires display is 7.0 inches, 7.5 inches in height, 4.7 inches in width, .45 inches in depth, and weighs just under a pound (Consumer Reports). Several consumers desire larger tablets, because they are able to do more with a larger picture. They can surf the web, play games, and take photos with superior images and web pages. Larger tablets are essentially like a portable laptop, without the keyboard, but with nearly the same display size, which is convenient when completing tasks. The iPad is considered to have one of the longest lasting batteries of tablets. Its battery life is about 11 hours, which is slightly longer than most tablets. Microsofts Surface claims to last 8 hours, Samsung Galaxys Tab 7.7 has a battery life of 8.3 hours, Toshibas Excite 7.7 has a batter life of 9.3 hours, and Amazons Kindle Fire has a battery life of 7.6 hours. Just outdoing Apples iPad, Samsungs Galaxy Tab 2 has a battery life of 12.4 hours (Consumer Reports). But the iPad is still at the top when compared to other tablets. It is obvious that the longer the battery

life is the happier the consumer is. A long battery allows customers to do whatever they need to do without having to worry that they will run out of time to complete their duties. Another feature the iPad has against competitors is that it is more versatile when it comes to storage options, which is great for consumers that are in need of something with a lot of storage, or are only in need a small amount of storage. It is available in 16 gigabyte, 32 gigabyte, and even 64 gigabyte. The majority of other manufacturers producing tablets only offer two different sets of gigabytes. The Surface comes in 32 or 64 gig, the Galaxy Tab 2 10.1 only comes in 16 gig, and the Iconia Tab A700 only offers 24 gig (PC World). By offering several storage options, the consumer can acquire just what they need, depending on what they will be using their tablet for. The iPad has the highest display resolution on the market, which is certainly an advantage. Its display resolution is 2048 by 1536 pixels. Both the Galaxy Tab 2 10.1 and the Toshiba Excite 10 have 1280 by 800 pixels, the Transformer Pad Infinity TF700 and the Iconia Tab A700 both have 1920 by 1200 pixels (PC World). Buyers look for the utmost screen resolution so they are able to watch movies, video clips, surf the web, and read as clear and bright as possible. The iPad is also among the few tablets that have a fingerprint-resistant screen. The Leveno IdeaTab S2109, the Toshiba Excite 10, and the Samsung Galaxy Tab do not offer a fingerprint-resistant screen (Consumer Reports). Without the figure-resistant screen, fingerprints will be shown all over after using the tablet. Many consumers look for fingerprint-resistant screens because they want their screen to be as clear as possible, without having to worry about finger prints smudging and clogging up their screen.

The iPad scores low in the category of expandable storage options. It does not include any exterior slots for a USB plug-in or a slot for a memory-card reader. Other comparable tablets include spaces for a USB port and include a memory-card reader slot, which puts them at an advantage. The Surface, Galaxy Tab 2 10.1, and Iconia Tab A700 include Micro SD slots and USB ports (PC World). Although the iPad does not include expandable storage options, one can purchase the merchandise to be able to use a Micro SD card and a USB port if they need to, but at a higher cost than initially being included in the tablet. The iPads front camera is below average in megapixels when compared to its competitors. Its front camera comes in a VGA format, which means Video Graphics Array, and is equivalent to 0.3 megapixels. It has far less megapixels when compared to other tablets. Many other tablets front cameras do take pictures with a higher resolution than VGA, such as the Excite 10 takes pictures in 2 megapixels, the Iconia Tab A700 has 5 megapixels, and the Transformer Pad Infinity TF700 has 2 megapixels (PC World). It depends if the consumer will actually use their front camera though. Numerous consumers use tablets to video chat with family and friends, so they look for a front camera with high megapixels that way their camera quality is clear. The iPads back camera is in medium megapixel range when compared to the competition. Its back camera is 5 megapixels, whereas the Galaxy Tab 2 10.1 has 3 megapixels, the Transformer Pad Infinity TF700 has 8 megapixels, and the Excite 10 and the Iconia Tab A700 share the same amount as pixels as the iPad, both having 5 megapixels (PC World). It is not the lowest definition of megapixels, though, and it gets the job done. The majority of consumers want to stay up to date with their electronics, wanting the most advanced camera with the highest megapixels, for a better quality of pictures and videos.

Unfortunately, the iPad is among the highest priced tablets on the market. The average cost of the 3rd generation iPad is about $630, as it includes 4G data plan. The average cost of other tablets including the data plan is about $530 or less, which include the same (and in some cases more) features and specifications. Although the iPad is the priciest tablet, it is also available without the 4G speed. Without the 4G data plan, the price drops significantly. The iPad without the data plan costs $500, which is about the same price as its competitors. With Wi-Fi only ability, the Samsung Galaxy Note 10.1 is $500, the Acer Iconia Tab A700 is $450, and the Lenovo IdeaTab S2110 is $400 (Consumer Reports). In the end, the data is not anticipated for everyone. Some may just need the Wi-Fi capability, which in turn saves them $130. All tablets include Wi-Fi, but few offer a data plan to be able to use the internet on the go. The newest iPad is up to date with the highest speed available; its 3rd generation iPad comes with 4G speed, which is the fastest speed to date. Depending on the model, other tablets include 4G such as the Motorola Droid Xyboard 10.1, and the Samsung Galaxy Tab 10.1 (Consumer Reports). A number of tablets only come with Wi-Fi and 3G, which is slower data than 4G, so the iPad along with few other tablets include the new fast speed, which is a plus. One would want the highest speed available, because faster is always better; meaning one can surf the web and complete tasks in a less amount of time than it takes another to complete using 3G data or only being able to use internet where Wi-Fi is available. Various accessories are available for the majority of the tablets, and the iPad has the most accessories. Accessories for the iPad include countless diverse cases, from rubber to leather material, some are attachable, some protect the whole tablet, etc. Apple also makes dock chargers, stands, app enabled devices to connect to the iPad, multiple sizes of speakers, and even printers that hook up to the iPad. The Microsoft Surface has two different types of portable

keyboards, a type cover and a touch cover, a VGA and HD adapter, and sleeve covers made from different materials. The Motorola Droid Xyboard 10.1s accessories include HD docks, camera connection kits, VGA travel adapter, and high speed cables. Nearly all tablets have their accessories, but Apples iPad has a wider quantity of accessories available. Although the iPad does have more accessories than other tablets, price comes into consideration as well. The equivalent of the product pricing differs for each tablet. Apples products are usually more expensive than other products of the same quality. Whereas Apples iPads Lightning Digital AV Adapter is $49.99, Microsofts Surface HD Digital AV Adapter and Samsungs Galaxy Tab 10.1 HDTV Adapter is $39.99. They are devices where whatever is shown on the tablet, is shown on a TV or laptop device. They are the same product; but Apples is slightly more expensive. Even though plenty of Apples products are much more expensive than its competitors, some are not. Another accessory that is available for several tablets is a keyboard case. It connects to the tablet and acts as a regular keyboard, making the tablet a smaller, lighter portable laptop. Whereas Microsofts Surface Type Cover case and the Droid Xyboard 10.1s Portfolio with Wireless Keyboard are $129.99, Apples Logitech Ultrathin Keyboard Cover for the iPad is only $99.95. Each tablet has an app store consumers use to download their music and applications. The iPad has Apple iTunes, a number of tablets use the Android Market, and the Surface has its Microsoft store. Apples iTunes has the most apps available out of any of the app markets. The total amount of active apps it has is 723,750, which is plenty more than its competitors. The Android Market has over 650,000 apps available, and Microsoft only has a little over 3,000 apps, because it recently released its first tablet.

Tablets keep evolving into slimmer and sleeker designs, with updated and faster processors. There are different updates to each tablet, but the iPad is among the few tablets that keeps innovating and inventing a newer tablet every six months. It is often upsetting to consumers to have recently purchased the newest generation iPad, when the next generation will be out within the next year. It is hard to stay up to date with Apple, because they are always reinventing their products. One downfall Apple has when compared to the Android Market is the approval of applications. The Android Market allows anyone to create and publish apps, while Apple has to approve of all the apps. This is geared more towards programmers than consumers, but this tactic provides an incentive for programmers to move to the Android development, and could potentially lead to an increased amount of Android apps in the future (Lampton). The majority of tablets only come in their original size. They are usually updated and innovated, but tablets are only available in one size, such as 9 to 10 inches or 7 to 8 inches. Apple has stepped above and beyond, creating the new iPad Mini, which contains all the same features as the original iPads, in a smaller and more convenient size. The iPad mini is among the smaller tablets, its height is 7.87 inches, width is 5.3 inches, depth is 0.28 inches, and weighs 0.68 pounds. It is comparable to the tablets that range from 7 to 8 inches. According to the December 2012 edition of Consumer Reports, in the category of 9 to 10 inch screens, the iPads overall score is an 85; the highest overall score out of 55 tablet models tested. The second highest scoring tablet is the Samsung Galaxy Note 10.1 with a score of 83, and Apples 2nd generation iPad is in third, with a score of 81. The fourth and fifth rankings are the Asus Eee Pad Transformer Prime TF201 with 82, and the Samsung Galaxy Tab 2 10.1 with

an 81 (Consumer Reports). Apples iPad is ranked first and third in the top five highest standing tablets on the market. Overall, whether consumers want an iPad, Android, or Microsoft tablets they want to consider what is most important to them. They may compare the different hardware, the price, or the software. Charles Lampton states that if the consumer wants the better software, they will probably want to choose the iPad, because it is more likely to have the apps that the buyer needs. On the other hand, if price is what matters, the Android and Microsoft tablets complete the same tasks as the iPad, at a lower price. Apple does not allow Flash Player, which is large software that allows consumers to watch and stream videos and movies. According to Adobe, Flash Player enables a high performance on mobile screens and enables a richer and more immersive user experience. A plethora of videos online only play using the Flash player, and because Apple does not accept it, consumers are reduced to using YouTube to view movies and videos. According to Pat Lindle, an owner of a metal decking business in Georgia, Apples iPad is more of a one size fits all type device, geared towards anyone who wants to be able to easily use a tablet. Android tablets are more customizable, much like desktop computers. Consumers may want a tablet that they are able to completely customize, but with more freedom, the more a tablet is able to become bugged up with viruses (Lindle). Apples iPad contains numerous restrictions when compared to Android tablets, but they do not get viruses. In the end, all dimensions, specifications, and features vary on all tablets. No tablet is the same, and Apple is the most advanced on the market. It continues to one up its competitors by creating and innovating newer and more up to date devices. Although the iPad lacks in some specifics, the features it does have are superior to that of the other tablets. In general, when

buying a tablet it really depends on what exactly the consumer is looking for, and what they are going to be using their tablet for. Its a personal preference, and the consumers must do the research to find which tablet is more suitable for their lifestyle.

Reference Citations
Perenson, Melissa J. Surface Tablet: Your Next Windows PC? PC World September 2012: 7983. Print. Tablets: Rating Tablets. Consumer Reports December 2012: 27-29. Print. Sanford, Glen. Company History: 1976-198. Apple-History, 2004. Web. 20 November 2012. Harris, Mark. iTunes Store History The History of the iTunes Store., 2011. Web. 21 November 2012. Lampton, Christopher. iPads vs. Android Tablets. How Stuff Works, Aug. 8, 2011. Web. 21 November, 2012. Lindle, Pat. Ipad Vs. Android: Which Tablet is Better? Technically Easy, Aug. 31, 2011. Web. 21 November 2012.