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Acquisition
An acquisition is the purchase of one business or company by another company or other business entity. Consolidation occurs when two companies combine together to form a new enterprise altogether, and neither of the previous companies survives independently. Acquisitions are divided into "private" and "public" acquisitions, depending on whether the acquiree or merging company (also termed a target) is or is not listed on public stock markets. An additional dimension or categorization consists of whether an acquisition is friendly or hostile. Achieving acquisition success has proven to be very difficult, while various studies have shown that 50% of acquisitions were unsuccessful. The acquisition process is very complex, with many dimensions influencing its outcome. Whether a purchase is perceived as being a "friendly" one or a "hostile" depends significantly on how the proposed acquisition is communicated to and perceived by the target company's board of directors, employees and shareholders. It is normal for M&A deal communications to take place in a so-called 'confidentiality bubble' wherein the flow of information is restricted pursuant to confidentiality agreements. In the case of a friendly transaction, the companies cooperate in negotiations; in the case of a hostile deal, the board and/or management of the target is unwilling to be bought or the target's board has no prior knowledge of the offer. Hostile acquisitions can, and often do, ultimately become "friendly", as the acquirer secures endorsement of the transaction from the board of the acquiree company. This usually requires an improvement in the terms of the offer and/or through negotiation. "Acquisition" usually refers to a purchase of a smaller firm by a larger one. Sometimes, however, a smaller firm will acquire management control of a larger and/or longer-established company and retain the name of the latter for the post-acquisition combined entity. This is known as a reverse takeover. Another type of acquisition is the reverse merger, a form of transaction that enables a private company to be publicly listed in a relatively short time frame. A reverse merger occurs when a privately held company (often one that has strong prospects and is eager to raise financing) buys a publicly listed shell company, usually one with no business and limited assets. There are also a variety of structures used in securing control over the assets of a company, which have different tax and regulatory implications:

The buyer buys the shares, and therefore control, of the target company being purchased. Ownership control of the company in turn conveys effective control over the assets of the company, but since the company is acquired intact as a going concern, this form of transaction carries with it all of the liabilities accrued by that business over its past and all of the risks that company faces in its commercial environment. The buyer buys the assets of the target company. The cash the target receives from the selloff is paid back to its shareholders by dividend or through liquidation. This type of transaction leaves the target company as an empty shell, if the buyer buys out the entire assets. A buyer often structures the transaction as an asset purchase to "cherry-pick" the assets that it wants and leave out the assets and liabilities that it does not. This can be

2. Based on the content analysis of seven interviews authors concluded five following components for their grounded model of acquisition: 1. As per knowledge-based views. 3. A disadvantage of this structure is the tax that many jurisdictions.Page 2 of 11 particularly important where foreseeable liabilities may include future. particularly outside the United States. Management of executives from acquired firm is critical in terms of promotions and pay incentives to utilize their talent and value their expertise. Increase in acquisitions in our global business environment has pushed us to evaluate the key stake holders of acquisition very carefully before implementation. generating a second company separately listed on a stock exchange. Improper documentation and changing implicit knowledge makes it difficult to share information during acquisition. If all assets are acquired. Transfer of technologies and capabilities are most difficult task to manage because of complications of acquisition implementation. Stock acquisition . Strategic management of all these resources is a very important factor for a successful acquisition. Retention is only possible when resources are exchanged and managed without affecting their independence. both to the buyer and to the seller's shareholders. employee benefits or terminations. unquantified damage awards such as those that could arise from litigation over defective products. For acquired firm symbolic and cultural independence which is the base of technology and capabilities are more important than administrative independence. or environmental damage. Preservation of tacit knowledge. 5. employees and literature are always delicate during and after acquisition. Asset and Stock Deals A business combination can be effected as either an asset acquisition or a stock acquisition. impose on transfers of the individual assets. firms can generate greater values through the retention of knowledge-based resources which they generate and integrate. It is imperative for the acquirer to understand this relationship and apply it to its advantage. The risk of losing implicit knowledge is always associated with the fast pace acquisition. Asset acquisition The acquirer buys some or all of the target's assets/liabilities directly from the seller. Extracting technological benefits during and after acquisition is ever challenging issue because of organizational differences. the target is liquidated. "spin-off" and "spin-out" are sometimes used to indicate a situation where one company splits into two. Detailed knowledge exchange and integrations are difficult when the acquired firm is large and high performing. The terms "demerger". 4. whereas stock transactions can frequently be structured as like-kind exchanges or other arrangements that are tax-free or tax-neutral.

In an asset sale. the type of acquisition will determine who pays taxes on the transaction and the amount of taxes to be paid based on the tax rate applicable to the seller. avoiding unwanted assets and liabilities for which it does not want to assume responsibility. From a legal point of view. acquisition. etc. A buyer may use either cash or stock (or a combination thereof) as consideration for the assets or stock of the target. The asset purchase agreement between the buyer and seller will list or describe and assign values to each asset (or liability) to be acquired. Asset Acquisitions In an asset sale. such as government contracts. Stock Acquisitions In a stock purchase. a merger happens when two firms agree to go forward as a single new company rather than remain separately owned and operated. may be difficult to transfer without the consent of business partners or regulators. statutory merger or statutory consolidation. the seller is a corporate entity. individually identified assets and liabilities of the seller are sold to the acquirer. Any goodwill created in a stock acquisition is not tax-deductible.Page 3 of 11 The acquirer buys the target's stock of from the selling shareholders. Determining the fair value of each asset (or liability) acquired can be mechanically complex and expensive. Do not confuse the type of acquisition with the form of consideration. including every asset from office supplies to goodwill. the purchase is called an acquisition. The acquirer can choose ("cherry pick") which specific assets and liabilities it wants to purchase. tedious valuations are costly and title transfer taxes must be paid on each asset transferred. no tedious valuation of the seller's individual assets and liabilities is required and the transaction is mechanically simple. Note that in a stock sale. The acquirer does not receive a stepped-up tax basis in the acquired net assets but. When one company takes over another and clearly establishes itself as the new owner. some assets. Also. the sellers are the target's shareholders (which may be a corporate entity). This paragraph does not make a clear distinction between the legal concept of a merger (with the resulting corporate mechanics. the buyer "swallows" the business and the buyer's stock continues to be traded. which have nothing to do with the resulting power grab as between the management of the target and the acquirer) and the business point of view of a "merger". the target company ceases to exist. This kind of action is more . which can be achieved independently of the corporate mechanics through various means such as "triangular merger". So. In the pure sense of the term. a carryover basis. statutory merger. the terms merger and acquisition mean slightly different things. rather. As such. all of the assets and liabilities of the seller are sold upon transfer of the seller's stock to the acquirer. Distinction between mergers and acquisitions Although often used synonymously.

relative valuation (comparable company & comparable transactions). in the 1999 merger of Glaxo Wellcome and SmithKline Beecham. both firms ceased to exist when they merged. While these reports generally get more detailed and expensive as the size of a company increases. deal makers and top managers try to make the takeover more palatable. Usually. and a new company. A purchase deal will also be called a merger when both CEOs agree that joining together is in the best interest of both of their companies. The information in the balance sheet or income statement is obtained by one of three accounting measures: a Notice to Reader. a Review Engagement or an Audit. actual mergers of equals don't happen very often. But when the deal is unfriendly (that is. more detailed ways of expressing the value of a business. when the target company does not want to be purchased) it is always regarded as an acquisition. as well as possibly others that are not mentioned above. regardless of size. by describing the deal euphemistically as a merger. was created. therefore.Page 4 of 11 precisely referred to as a "merger of equals". one company will buy another and. historical earnings valuation. There are other. . as part of the deal's terms. Business valuation The five most common ways to valuate a business are      asset valuation. this is not always the case as there are many complicated industries which require more attention to detail. even if it is technically an acquisition. Being bought out often carries negative connotations. in order to obtain a more accurate value. Accurate business valuation is one of the most important aspects of M&A as valuations like these will have a major impact on the price that a business will be sold for. GlaxoSmithKline.For example. Both companies' stocks are surrendered and new company stock is issued in its place. simply allow the acquired firm to proclaim that the action is a merger of equals. In practice. An example of this would be the takeover of Chrysler by Daimler-Benz in 1999 which was widely referred to as a merger at the time. discounted cash flow (DCF) valuation Professionals who valuate businesses generally do not use just one of these methods but a combination of some of them. The firms are often of about the same size. future maintainable earnings valuation. Most often this information is expressed in a Letter of Opinion of Value (LOV) when the business is being valuated for interest's sake. however.

may decrease debt rating and increase cost of debt. with a share deal the buyer’s capital structure might be affected and the control of the buyer modified. in a pure stock for stock transaction (financed from the issuance of new shares). in a pure cash deal (financed from the company’s current account). Transaction costs include underwriting or closing costs of 1% to 3% of the face value. Thus. The form of payment and financing options are tightly linked. economic dilution must prevail towards accounting dilution when making the choice. For example. there are three main financing options:    Cash on hand: it consumes financial slack (excess cash or unused debt capacity) and may decrease debt rating. Transaction costs include fees for preparation of a proxy statement. Then. Which method of financing to choose? There are some elements to think about when choosing the form of payment. It consumes financial slack. . shareholders of the acquiring company might prevent such capital increase at the general meeting of shareholders. Various methods of financing an M&A deal exist: Cash Payment by cash. With pure cash deals. Stock Payment in the form of the acquiring company's stock.g. liquidity ratios might decrease. an extraordinary shareholder meeting and registration. may improve debt rating and reduce cost of debt. a cash offer preempts competitors better than securities. Such transactions are usually termed acquisitions rather than mergers because the shareholders of the target company are removed from the picture and the target comes under the (indirect) control of the bidder's shareholders. Issue of stock: it increases financial slack. There are no major transaction costs. there is no doubt on the real value of the bid (without considering an eventual earnout). ROA). the acquiring firm should consider other potential bidders and think strategically. the balance sheet of the buyer will be modified and the decision maker should take into account the effects on the reported financial results. When submitting an offer.Page 5 of 11 Financing M&A Mergers are generally differentiated from acquisitions partly by the way in which they are financed and partly by the relative size of the companies. On the other hand. Third. The form of payment might be decisive for the seller. The risk is removed with a cash transaction. However. If the buyer pays cash. Taxes are a second element to consider and should be evaluated with the counsel of competent tax and accounting advisers. If the issuance of shares is necessary. the company might show lower profitability ratios (e. issued to the shareholders of the acquired company at a given ratio proportional to the valuation of the latter. The contingency of the share payment is indeed removed.

. Increased revenue or market share: This assumes that the buyer will be absorbing a major competitor and thus increase its market power (by capturing increased market share) to set prices. Transaction costs must also be considered but tend to have a greater impact on the payment decision for larger transactions." To perform these services in the US. a bank buying a stock broker could then sell its banking products to the stock broker's customers. who only provide M&A advice (and not financing). Synergy: For example. Cross-selling: For example.g. Another example are purchasing economies due to increased order size and associated bulk-buying discounts. rules are in place to limit the ability of profitable companies to "shop" for loss making companies. Specialist M&A advisory firms Although at present the majority of M&A advice is provided by full-service investment banks. Motives behind M&A The dominant rationale used to explain M&A activity is that acquiring firms seek improved financial performance. Taxation: A profitable company can buy a loss maker to use the target's loss as their advantage by reducing their tax liability. while the broker can sign up the bank's customers for brokerage accounts. recent years have seen a rise in the prominence of specialist M&A advisers. assisting businesses often referred to as "companies in transition. In the United States and many other countries. In general. the financing possibilities are:   Issue of stock (same effects and transaction costs as described above). e. The following motives are considered to improve financial performance:       Economy of scale: This refers to the fact that the combined company can often reduce its fixed costs by removing duplicate departments or operations. Or. managerial economies such as the increased opportunity of managerial specialization. lowering the costs of the company relative to the same revenue stream. limiting the tax motive of an acquiring company. a manufacturer can acquire and sell complementary products. More information on M&A advisory firms is provided at corporate advisory. Shares in treasury: it increases financial slack (if they don’t have to be repurchased on the market). Finally. and subject to SEC (FINRA) regulation. thus increasing profit margins. stock will create financial flexibility. Transaction costs include brokerage fees if shares are repurchased in the market otherwise there are no major costs. of different types of products. paying cash or with shares is a way to signal value to the other party. such as increasing or decreasing the scope of marketing and distribution.Page 6 of 11 If the buyer pays with stock.: buyers tend to offer stock when they believe their shares are overvalued and cash when undervalued. Economy of scope: This refers to the efficiencies primarily associated with demand-side changes. an advisor must be a licensed broker dealer. may improve debt rating and reduce cost of debt. These companies are sometimes referred to as Transition companies.

Empire-building: Managers have larger companies to manage and hence more power. which over the long term smoothens the stock price of a company. Resource transfer: resources are unevenly distributed across firms (Barney.) Manager's hubris: manager's overconfidence about expected synergies from M&A which results in overpayment for the target company. The target private company simply dissolves and little legal issues are involved. There are several reasons for this to occur. thereby acquiring its talent (if that is its main asset and appeal). on average and across the most commonly studied variables. One reason is to internalise an externality problem. certain executive management teams had their payout based on the total amount of profit of the company. giving conservative investors more confidence in investing in the company. However. acquiring firms' financial performance does not positively change as a function of their acquisition activity. Therefore. Hiring: some companies use acquisitions as an alternative to the normal hiring process.Page 7 of 11      Geographical or other diversification: This is designed to smooth the earnings results of a company. which would give the team a perverse incentive to buy companies to increase the total profit while decreasing the profit per share (which hurts the owners of the company. A common example of such an externality is double marginalization. since it is possible for individual shareholders to achieve the same hedge by diversifying their portfolios at a much lower cost than those associated with a merger. the shareholders).[citation needed] Absorption of similar businesses under single management: similar portfolio invested by two different mutual funds (Ahsan Raza Khan. instead of the profit per share. 1991) and the interaction of target and acquiring firm resources can create value through either overcoming information asymmetry or by combining scarce resources. Manager's compensation: In the past. Vertical integration: Vertical integration occurs when an upstream and downstream firm merge (or one acquires the other).</ref> However. A merger that creates a vertically integrated firm can be profitable. 2009) namely united money market fund and united growth and income fund. In this case. the vertically integrated firm can collect one deadweight loss by setting the downstream firm's output to the competitive level. Following a merger. additional motives for merger and acquisition that may not add shareholder value include:     Diversification: While this may hedge a company against a downturn in an individual industry it fails to deliver value. This is especially common when the target is a small private company or is in the startup phase. caused the management to absorb united money market fund into united growth and income fund.. the acquiring company simply hires the staff of the target private company. Peter Lynch memorably termed this "diworseification". Double marginalization occurs when both the upstream and downstream firms have monopoly power and each firm reduces output from the competitive level to the monopoly level. Effects on management . (In his book One Up on Wall Street. creating two deadweight losses. This increases profits and consumer surplus. this does not always deliver value to shareholders (see below).

The vertical buying is aimed at reducing overhead cost of operations and economy of scale. Organizations should move rapidly to re-recruit key managers.Page 8 of 11 Merger & Acquisitions (M&A) term explains the corporate strategy which determines the financial and long term effects of combination of two companies to create synergies or divide the existing company to gain competitive ground for independent units. beginning with what to call the company after the transaction and going down into detail about what to do about overlapping and competing product brands. then such turnover is to be expected. increased market share. The study found that target companies lose 21 percent of their executives each year for at least 10 years following an acquisition – more than double the turnover experienced in non-merged firms. there can only be one CEO. CFO.A vertical merger represents the buying of supplier of a business. in other words. If the businesses of the acquired and acquiring companies overlap. M&A research and statistics for acquired organizations Given that the cost of replacing an executive can run over 100% of his or her annual salary. This means that synergy can obtained through many forms including such as. Brand considerations Mergers and acquisitions often create brand problems. . The example of horizontal merger would be if a health cares system buys another health care system. The example of conglomerate M&A with relevance to above scenario would be if health care system buys a restaurant chain. cost savings and exploring new market opportunities. any investment of time and energy in re-recruitment will likely pay for itself many times over if it helps a business retain just a handful of key players that would have otherwise left.Conglomerate M&A is the third form of M&A process which deals the merger between two irrelevant companies. .A horizontal merger is usually between two companies in the same business sector. The objective may be diversification of capital investment. It’s much easier to succeed with a team of quality players that you select deliberately rather than try to win a game with those who randomly show up to play. . In the same example as above if a health care system buys the ambulance services from their service suppliers is an example of vertical buying. Different Types of M&A The M&A process itself is a multifaceted which depends upon the type of merging companies. Decisions about what brand equity to write off are not . A study published in the July/August 2008 issue of the Journal of Business Strategy suggests that mergers and acquisitions destroy leadership continuity in target companies’ top management teams for at least a decade following a deal. et cetera at a time.

The strongest name becomes the company name and the weaker one is demoted to a divisional brand or product brand. the United brand will continue forward. Private Equity. 4. And. Ego can drive choice just as well as rational factors such as brand value and costs involved with changing brands. corporate marriages involved more diverse companies. the company lost the considerable value of both Yellow Freight and Roadway Corp. given the ability for the right brand choices to drive preference and earn a price premium. Not every merger with a new name is successful. Brand decision-makers essentially can choose from four different approaches to dealing with naming issues. Keep one name and discontinue the other. Merger waves The economic history has been divided into Merger Waves based on the merger activities in the business world as: Period Name Facet 1897–1904 First Wave Horizontal mergers 1916–1929 Second Wave Vertical mergers 1965–1969 Third Wave Diversified conglomerate mergers 1981–1989 Fourth Wave Congeneric mergers. the future success of a merger or acquisition depends on making wise brand choices. which became Verizon Communications. The factors influencing brand decisions in a merger or acquisition transaction can range from political to tactical. Keep one name and demote the other. The detailed decisions about the brand portfolio are covered under the topic brand architecture. An example is Caterpillar Inc. while Continental is retired. as in the case of PricewaterhouseCoopers. each with specific pros and cons: 1. In the merger of United Airlines and Continental Airlines. Corporate Raiding 1992–2000 Fifth Wave Cross-border mergers 2003–2008 Sixth Wave Shareholder Activism. keeping the Bucyrus International name. By consolidating into YRC Worldwide. Sometimes this was done . Discard both legacy names and adopt a totally new one. Keep both names and use them together. LBO Deal objectives in more recent merger waves During the third merger wave (1965–1989). The classic example is the merger of Bell Atlantic with GTE. which has since changed its brand name to "PwC". This can create a unwieldy name. Acquirers more frequently bought into different industries.Page 9 of 11 inconsequential. Beyond the bigger issue of what to call the company after the transaction comes the ongoing detailed choices about what divisional. Some companies try to please everyone and keep the value of both brands by using them together.[ 3. Hostile takeovers. product and service brands to keep. The strongest legacy brand with the best prospects for the future lives on. 2.

the vast majority of cross-border actions have unsuccessful anies seek to expand their global footprint and become more agile at creating highperforming businesses and cultures across national boundaries. Integrating it usually takes more finesse and expertise than integrating machinery. worth a total of approximately $298 billion. such as the $29 billion dollar merger of Swiss drug makers Sandoz and Ciba-Geigy (now Novartis). or culture. Numerous empirical studies show high failure rates of M&A deals. results from mergers and acquisitions (M&A) are often disappointing. Even mergers of companies with headquarters in the same country are very much of this type and require MAIC custodial services (cross-border Mergers). inventory and other tangibles. on average. Paul Graham recognized this in his 2005 essay "Hiring is Obsolete".Page 10 of 11 to smooth out cyclical bumps. Starting in the fourth merger wave (1992–1998) and continuing today. market share. name brand. M&A failure Despite the goal of performance improvement. methodologies. A book by Thomas Straub (2007) "Reasons for frequent failure in Mergers and Acquisitions"develops a comprehensive research framework that . like this. people and relationships. large M&A deals cause the domestic currency of the target corporation to appreciate by 1% relative to the acquirers. firms that complement and strengthen an acquirer’s capacity to serve customers. or close to it. it was found that. and fluid. Some are more interested in acquiring thoughts. Many companies are being bought for their patents. In 1997 alone. there were over 2333 cross-border transactions. the hope being that it would hedge an investment portfolio. is very perishable. Studies are mostly focused on individual determinants. when Boeing acquires McDonnell Douglas. Due to the complicated nature of cross-border M&A. Graham was probably the first to identify the trend in which large companies such as Google. and that traditional hiring practices do not follow the principles of free market because they depend a lot upon credentials and university degrees. After all. licenses. The rise of globalization has exponentially increased the necessity for MAIC Trust accounts and securities clearing services for Like-Kind Exchanges for cross-border M&A. This is just as true for other supposedly "single country" mergers. methods. Buyers aren’t necessarily hungry for the target companies’ hard assets. the two American companies must integrate operations in dozens of countries around the world. in which he theorizes that the free market is better at identifying talent. real estate. fragile. companies are more likely to acquire in the same business. Soft capital. customer base. research staffs. Yahoo or Microsoft were choosing to acquire startups instead of hiring new recruits. Cross-border M&A In a study conducted in 2000 by Lehman Brothers. to diversify.

production operation similarity. Terapia SA Natsteel Thomson SA Teleglobe Romania Singapore France Canada . Here are the top 10 acquisitions made by Indian companies worldwide: Target Company Country targeted Deal value ($ ml) 12. For the dimension strategic management. Turnover contributes to M&A failures. The first important step towards this objective is the development of a common frame of reference that spans conflicting theoretical assumptions from different perspectives. On this basis.000 5. the six strategic variables: market similarity. absolute performance and finally relative performance. Reddy’s Labs Suzlon Energy HPCL Ranbaxy Labs Tata Steel Videocon VSNL Industry Steel Steel Electronics Corus Group plc UK Novelis Daewoo Electronics Corp. For the dimension organizational behavior. production operation complementarities. and purchasing power were identified having an important impact on M&A performance.Page 11 of 11 bridges different perspectives and promotes a modern understanding of factors underlying M&A performance. relative size. Betapharm Hansen Group Canada Korea Germany Belgium 597 565 500 324 293 290 239 Pharmaceutical Energy Oil and Gas Pharmaceutical Steel Electronics Telecom Kenya Petroleum Kenya Refinery Ltd. bidding process. and cultural differences were found to be important.982 729 Acquirer Tata Steel Hindalco Videocon Dr. Finally. a comprehensive framework is proposed with which to understand the origins of M&A performance better and address the problem of fragmentation by integrating the most important competing perspectives in respect of studies on M&A Furthermore according to the existing literature relevant determinants of firm performance are derived from each dimension of the model. and due diligence. market complementarities. Three different ways in order to best measure post M&A performance are recognized: Synergy realization. relevant determinants of M&A performance from the financial field were acquisition premium. market power. The turnover in target companies is double the turnover experienced in non-merged firms for the ten years following the merger. the variables acquisition experience.