ADAPTATION IN GENERAL BUSINESS Adaptation is the “adjustment to environmental conditions.

”Adaptation entails a process of knowledge acquisition and experience that enables the firms to evaluate the risks and opportunities. Adaptation occurs at two levels:  MACRO - that represents the adaptation of the firm to its external environment  MICRO - that represents the internal adaptation of the firm’s processes, tasks, routines, structures INTERNATIONAL ENVIRONMENTAL ADAPATION BY MULTINATIONAL BUSINESS Multinational companies (companies that compete in more than one country), in their aim to develop their business practices, increase profitability and overcome any problems related with the saturation of existing markets, expand their operations to overseas markets. The MNCs are exposed to a multitude of international environment from which they depend for essential resources, clients, financial resources, and broad wealth of inputs. Moreover, MNCs operating in foreign environments face a liability of foreignnes, that accrues from the lack of knowledge and insufficient adaptation to the environment. As such, the MNCs face a set of constraints that differ from those of purely domestic firms. Firms ‘success is depend on the environment surrounding it and how well the firm deal with that environment or change that environment. When firms enter in international business it face different environmental aspects of different countries like rules defined by the political , social, legal and economic institution etc. In order to become successful MNCs must comply with the rules, norms and behaviours set forth by the institution of that place where it operate. Environmental changes and specifically how firms respond to these changes, causes variation. Firms are selected in or out, depending (at least partly) on their pool of capabilities and resources that permits them to perform given the environment. Only those best fitted should survive, being retained – it is likely that the best performers develop a set of new resources and capabilities that renders them an idiosyncratic competitive position To adapt to the International Business Environment , the multinational corporations need to engage in:  Systematic collection of information on all environmental dimensions and the economic agents in the local markets.  Processing this information to enhance environment knowledge.  Identification of the more vulnerable internal areas and external opportunities towards a better environmental fit.  Implementation of the “best practices” more adjusted to the identified environment .

Each International Business Environment dimension is likely to have a somewhat diverse impact on the MNC’s adaptive strategies . Each dimension imposes a different set of opportunities, threats, challenges, and constraints. For example, if cultural diversity is considered a threat when operating in a foreign IBE, the MNC is likely to prefer having a high content of local citizens in their organization chart, occupying executive roles. But, if the political risk proves to be dominant, a set of alliances and interlocking directorates with public officials may hedge against potential hazards. Similarly, if the income profiles of the countries are significantly diverse the adequate strategy may be to adapt the product to fit into the local habits and incomes or positioning the product in a specific market segment. The exchange rate threat may be best overcome through the internal practice of transfer prices and local (or external) supplies. Thus the IBE dimensions are not static; they co-evolve to embed the simultaneous evolution of firms and exogenous environments (local and international).

innovative products. PepsiCo then attained Tropicana and Gatorade when they merged with the Quaker Oats Company. To make themselves a sustainable company. they have put a focus on the environment and benefiting society with their business. The challenge for the Public Relations people is that if something negative were to effect PepsiCo it would put a damper on all of the products that the company makes. PepsiCo is extremely well known in the world as a leading source of food and beverage products with immense revenue. PepsiCo International and Quaker Foods North America. The company is focused on being the premier producer in supplying the world with convienient foods. They offer a wide variety a food options as well. PepsiCo stands out as a company because of its sustainable advantage. including local variations in the different countries of operation. Recently. PepsiCo entered India in 1989 by a joint venture (JV) with the Punjab-government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. The company also tries to benefit the community. PepsiCo released information of their plan to drive sustainable water practices and improve rural water in Africa. including healthy options. fruit juices (Tropicana). It offers over 80 products worldwide. this paper narrows its evaluation to environmental management of PepsiCo’s beverage products in India. The iconic beverages such as Pepsi. PepsiCo.PepsiCo serves 200 countries and is a world leader in providing food and beverage products. Tropicana and Gatorade. Pepsi-Cola. Its brands consist of Frito-Lay North America. and Mirinda fall under the soft drinks (carbonated) segment. The company’s beverage portfolio in India consists of carbonated and non-carbonated drinks and packaged mineral water. 7 Up. China. Quaker. Therefore. the PR people would have a lot of crisis management in their hands. Pepsi ultimately bought out its partners. Inc. however the company was only founded in 1965 when Pepsi-Cola merged with Frito-Lay. Public Relations people have great opportunities to improve the company's reputation because of the size and financial stability of the company. PepsiCo’s non-carbonated segment broadly consists of sports drinks (Gatorade). is an American Fortune 500 company headquartered in Purchase. Mountain Dew. and powerful market skills. It includes widely known brands. Some of PepsiCo's brands are over 100 years old. 2004). New York. In 1994. becoming a fully owned subsidiary and ending the joint venture (Kaye. Founded in Chicago. A complete profile of PepsiCo’s products is presented in Figure2. The combined retail sales average about $92 billion. PepsiCo Beverages North America. PepsiCo owns five different food and beverage brands: FritoLay. and hydrating .India and Brazil.Given the wide range of products under PepsiCo’s food and beverage brands.

2010). and over the years its presence has got bigger—especially in the carbonated drinks (soft drinks) sector. the sales from non-alcoholic beverage sector made up 72% of its total sales worldwide. 2010). As seen in figure 3. In 2003. The group has built on its expansive beverage business to support the operations at its 43 bottling plants in India (Pepsi Foods. PepsiCo enjoys a 13% market share of the Indian beverage industry. during 2007-08. PepsiCo has invested more than $1 billion US in its Indian subsidiary (Pepsi Foods. India was one of the top five markets for growth in the soft drinks sector.beverages such as Aquafina drinking water. PRODUCTS OF PEPSICO Foods        Cheetos Kurkure Lay's Lehar Namkeen Quaker Oats Uncle Chipps Aliva Beverages          Pepsi 7UP Aquafina Gatorade Mountain Dew Nimbooz Slice Tropicana Tropicana Twister ENVIRONMENTAL ADAPTATION BY PEPSI IN INDIA POLITICAL ADAPTATION – .

schools and hospitals. If you come into the country. New Delhi’s Center for Science and the Environment tested samples of both products and reported. Eventually. an environmental group in India claimed that both Coke and Pepsi had high levels of pesticide residue in their products.The company had been trying for some time to enter the Indian market . you have to remember that the same fate awaits you as Coca-Cola. After sometime to deal with this situation Pepsi began a public relations offensive that claimed.A New Internationalist Magazine Article. “each sample has enough poison to cause… cancer. In research it is found that the sample was 24 times above the general standard finalized by the bureau of india. making the people doubt the brands even more." George Fernandes The General Secretary – Janta Dal (.without much success. the New York office of the President of the multi-billion cola company PepsiCo received a letter from India. Pepsi attempted to ease the people’s minds by staying quiet until all their research had been properly administered and interpreted. “Pepsi is one of the safest beverages you can drink today. “I learned that you are coming here.” and said that there were pesticides in Pepsi but it was the same amount that could be found in any other product produced in India. the Indians started to stage protests against the companies that resulted in partial bans across the nation.   . both companies’ products were banned from being sold in government offices. Local politicians began to immediately attack their brands. damage to the nervous and reproductive systems… and disruption of the immune system. commenting on Pepsi's struggle to enter India. I am the one that threw Coca -Cola out. in August 1988)   Pepsi make its proposal attractive to the Indian government through their Objectives –  Focus on food & agro-processing  Only 25% investment for Soft drink  Bring advanced food processing technology  Boost image of Made in India to Foreign Market In August 2003. and we are soon going to come back into the government. In 1988. The General Secretary of one of the country's leading political parties. Janata Dal.The letter was written by George Fernandes (Fernandes). When PEPSI CO enterd india it had to follow many rules and regulation of government of India llike they changed their name from pepsi cola to lehar pepsi because it is a foreign brand and they have to change the name of their different brand.

Pepsi ‘s willingness to do exactly as india wanted has proving to be very beneficial for the company Pepsi is now also involved in countertrade in india . an NGO that supports the "Mid-day meal" program launched by Government of India feeding over 1. pepsico introduced lass water intensive citrus plantation for farmers as an alternative to pady and set up two fruit processing plants in the region. After successful trials with direct seeding in pepsi co’s R&D fields. saving more than 7 billion litres of water . In consultation with local govt. Pepsi take advantage of Indian cultural festivals to promote their product. in 20 locations. They team up with zee alpha. there is also a 70% reduction of green house emission.Partner in training and provide alternate livelihood options for Tsunami affected communities in Andhra Pradesh and Tamil Nadu. CULTURAL ADAPTATION –  At the time of navratri pepsi has sponsored big . popular dance competition called garba dances to boost their sales. especially the one day series. Project Healing Touch Partner in Mission Vijay – Programme to provide ex-servicemen with sustainable livelihoods PepsiCo India – Akshay Patra Partnership PepsiCo India has partnered with Akshaya Patra.a popular T. C ricket is very popular in india pepsi take advantage of it. which has helped them to develop their business in india . the company has developed a direct seeding machine for its farmers.4 million underprivileged students every day of the school year.V channel amongst the gujarati. It has run very successful campaigns with cricket. In 2010 pepsico expanded direct seeding and applied it to approximately 10000 acres.puddling. to broadcast the navratri festival. standing water. transplanting.   SOCIAL ADAPTATION In India a region that faces severe water shortages . It joined with Godrej an Indian company . across 9 states in India It extended it contracts farming initiatives to groundnuts in the year 2000      . an agriculture process called DIRECT SEEEDLING of rice introduced by pepsico helps growers avoid three water intensive steps. CAP Foundation.

ENVIRONMENT ADAPTATION  A larger part of its sustainability efforts involves reducing the negative effects resulting from the production and consumption of its product. company has to restructure their sales and marketing campaigns greatly. Also with diminishing profits they had to undergo downsizing internally and rethinking upon how to penetrate the market. Pepsi co involved in several water conservative efforts through out its business operation like rain water harvesting inintiative in its manufacturing location such as roof water harvesting and recharge ponds. ECONOMIC ADAPTATION  Pepsi generate employment opportunities 8000 people were working for the Company. As the recent conomic downturn has pagued the economy. .

South Africa. that life may be more enjoyable and rewarding for the people who use our products (Unilever Company Website.).000 people in 316 companies by the time of writing (Unilever Financial Report. “It was toward make cleanliness commonplace. Sweden. Since it was founded. Germany. William Hesketh Lever. Unilever is one of the world’s leading suppliers of fast moving consumer goods across Foods and Home and Personal Care categories. personal and household care. USA. which encompasses some of the world’s leading brands such as Rexona. Unilever has launched about 900 different brands. contributes to its success in the global market. and Czech Republic and operated its own production factory in 158 strategic locations in those countries. The Unilever Group manufactures a wide range of consumer products including packaged food. Canada. weight management products. Turkey. Argentina. 2008)”. Netherlands. Spain. Several key facts of Unilever Group can be shown in the Table1 below. The diversity of Unilever’s cosmetics and toiletries portfolio. For competing in foreign market. The company also owns a number of successful regional brands such as . Italy. Founded in 1930 and based in United Kingdom. Unilever’s portfolio includes some of the world’s best known and m ost loved brands. to foster health and contribute to personal attractiveness. Brazil.In the 1890s. It splits its business activities into two divisions. wrote down his ideas for Sunlight Soap – his revolutionary new product that helped popularize cleanliness and hygiene in Victorian England. founder of Lever Bros and later Lord Leverhulme. China. Russia. its largest in terms of revenue generation. Dove and Axe/Lynx/Ego. The group operates worldwide and employs 174. to lessen work for women. Unilever established new business in several countries. Unilever owned 316 subsidiaries worldwide and until 2008. such as United Kingdom. Foods and Home & Personal Care: the cosmetics and toiletries business comes under the Personal Care subdivision.

Fair & Lovely. with a share of 7%. and personal care with brands that help people feel good. comprising about 4. which holds 52.000 redistribution stockists. Close-up. it has been recognised as a Golden Super Star Trading House by the Government of India. Hindustan unilever limitedIt is a subsidiary of unilever. branded staples. HUL is also one of the country's largest exporters. It is a mission HUL shares with its parent company. hygiene. Surf Excel. Rin. Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company. HUL's brands . The mission that inspires HUL's over 15. with Western Europe.10% of the equity. is to "add vitality to life.Lifebuoy.000 Lifebuoy. Lakme. Unilever ranked third in the global cosmetics and toiletries market in 2006.675 individual shareholders and financial institutions. Wheel. coffee. Kissan. covering 6. personal products." HUL meets everyday needs for nutrition. tea. Pond's.13718 crores. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of nearly Rs. Brooke Bond. The rest of the shareholding is distributed among 360. Lux. Latin America and Asia-Pacific as its key markets. ice cream and culinary products. ENVIRONMENTAL ADAPTATION BY UNILEVER IN INDIA POLITICAL ADAPTATION- . They are manufactured over 40 factories across India. Pepsodent. Knorr-Annapurna. detergents.300 managers. Unilever. Kwality Wall's – are household names across the country and span many categories .3 million retail outlets reaching the entire urban population. Sunsilk. The company has a strong global presence.soaps. The operations involve over 2. and about 250 million rural consumers. HUL's distribution network. including over 1. Clinic. look good and get more out of life. In recent years Unilever has increasingly turned to focus on strengthening its position in the mass market.000 suppliers and associates. touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages.

also encouraged the appointment of Indian national as managers . Indian lemon grass oil for perfume. and one from turpentine.  Unilever like other foreign companies was challenged by the enactment of the FERA legislation under which all companies not engaged in non technology industry had to bring their shareholding down to 49% from 1974. had began to encourage unilever to allow a local shareholding in business .an agreement was negotiated with the govt under which a foreign company was permitted to hold 51% of the equity with the condition that it had to exported 10% of its production. Hindustan lever then set about to satisfy the govt that It meet these criteria and the company began to expand its export from india. that it contribute to the economy. it helps it to getting import license to import capital equipment and so on  Unilever also accepted low dividend remittances for years which is imposed by Indian government. the latter facilitating the recruitment of excellent staff. In chemicals. The R and D program enhanced the company’s reputation with the Indian government and the Indian professional classes.  There was a surge of demands for local equity participation. five from citronella.  Further because of government pressure unilever raised the local shareholding by 1965 to 14%. CULTURAL ADAPTATION . By the mid-1950 the Indian govt.  Government has control over import of raw material and also have control over import of capital equipment. over imports unilever found substitute of their raw material which was imported by them like use of unconventional oils for soapmaking reduced imports of tallow.  The Indian govt. new processes were developed relying on Indian turpentine.  Due to control of Indian govt.Unilever appointed the first “locals” to managerial position in India . vanaspati and personal products business were reorganized into Hindustan lever with 10% of equity sold o the public.  By the end of the 1970s Hindustan Lever had developed four chemicals from lemon grass. In order to diversified their business in India unilever convinced the govt.  Due to government influence in 1956 the separate 1949 a managemen training scheme was started. Javanese citronella. In 1961 an Indian national PL TANDON was appointed chairman. After long and complex negotiations .

The concept was to lure the millions of potential India. For them. Hindustan unilever . For example. HUL develops detergent bars for people who wash their clothes manually .RIN for aspiring class and wheel for poorer   Unilever developed a low cost toothbrush the pepsodent fighter which retails at a price equilvalent to just euro 20. professional guidance. with correspondingly lower prices. and toothpaste to be used with fingers instead of toothbrush. Unilever launch a quick mix for gulab jamun which was later to become a standard feature of Indian restaurants in Britain. In India gulab jamun is a famous sweet which is made by mawa. The sachet concept has become marketing lore in india and it is estimated that about 70 percent of the volume of shampoos sold is packed in sachet  SOCIO –ECONOMIC ADAPTATION Unilever factory depend on increasing the milk availability in the etah district. After six weeks supervisors told the Thomas about the number of problems facing the villagers in lack of finance. T. lack of essential inputs such as fertilizers and lack of warehousing and marketing facilities.Thomas. ECONOMIC ADAPTATIONHUL launch different product according to the society of india. Unilever Indian subsidiary. so western shampoos that do not remove the oil have not sold well unilever reformulated its shampoo for india and ditched the conditioner. reviewed the situation and sent five supervisors from the factory and assigned them to different villages within the district. The outcome was a development program aimed at improving the prosperity level of the Etah district farmers through their own efforts by providing them with animal    . In 1976 the chairman of Hindustan Lever. the smaller packets. The supervisors were all agricultural graduates who had been trained within the company in the milk procurement operation and they were familiar with the local environment. HUL introduce skin lightning cream because Indians girls are more conscious about our fairness . who may not have had ready cash for a higher – priced and larger shampoo bottle.    Indian women after oil their hair before washing it. was reputedly the first to use sachets to sell single use packs of its shampoos.made a sound purchasing position.

and rural development.a skin lightning cream and a unique shampoo and hair oil. Through Shakti. thereby improving their livelihood and the standard of living in rural communities. HUL has also responded in case of national calamities / adversities and contributes through various welfare measures. It also developed and patented a low cost device which makes water as safe as boiled water. They traines farmer about crop rotation. most recent being the village built by HUL in earthquake affected Gujarat.000 villages. Farmers were helped to get loans. Use advance technology to coat one side of a soapbar with plastic-VIM. besides removing pesticides. given the acute water shortage in most of india where laundry consumes 20% of household water.000 plus villages and directly reaching to 150 million rural consumers. and relief & rehabilitation after the Tsunami caused devastation in South India. Shakti aims to have 100. HUL is creating micro-enterprise opportunities for rural women.husbandry skills. and creating access to relevant information through the iShakti community portal.000 Shakti entrepreneurs covering 500. So it takes to longer to wear down. care for the destitute and HIV-positive. touching the lives of over 600 million people. the company embarked on an ambitious programme. fertilizers dosage. and toothpaste to be used with fingers instead of toothbrush. In 2001. and water management. By the end of 2010. women empowerment. seed selection. The program now covers 15 states in India and has over 45. It is also involved in education and rehabilitation of special or underprivileged children.    SOCIAL ADAPTATION   HUL believes that an organisation's worth is also in the service it renders to the community.  . Shakti. Product innovation of HUL include detergent bars for people who wash their clothes manually . HUL is focusing on health & hygiene education.000 women entrepreneurs in its fold. reaching out to 100. Shakti also includes health and hygiene education through the Shakti Vani Programme. TECHNOLOGICAL ADAPTATION  HUL developed a proprietory technology in detergents which reduces water consumption by 50% a significant benefit.

6 million people in approximately 43890 villages of 8 states. Nestlé S. dairy products. It is the largest food company in the world measured by revenues. It has already touched 84.000 people in over 150 countries and have 461 factories or operations in 86 countries. is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey.A. ice cream. The programme endeavours to induce adoption of hygienic practices among rural Indians and aims to bring down the incidence of diarrhoea. Nestlé sales for 2011 were almost CHF 83. confectionary. breakfast cereals. coffee. Nestlé’s products include baby food. Switzerland. bottled water. the world’s . The vision is to make a billion Indians feel safe and secure. pet foods and snacks.7 billion. HUL is also running a rural health programme – Lifebuoy Swasthya Chetana. Nestlé employ around 330. It is one of the main shareholders of L’Oreal.

The Nestlé Corporate Business Principles are at the basis of the company’s culture. Their mission is they strive to bring consumers foods that are safe. Nestlé is strongly committed to Research and Development (R&D) to improve products and develop new foods with specific health benefits (Nestlé. importing and selling finished products in the Indian market.1 in the Fortune Global 500 as the world’s most profitable corporation. Nestlé vision is to meet the various needs of the consumer everyday by marketing and selling foods of a consistently high quality. NESTLE INDIA Nestlé's relationship with India dates back to 1912. expanding its offerings beyond its early condensed milk and infant formula products. to recipes and packaging materials. for their consumers. Nestlé history begins back in 1866. 2012). of high quality and provide optimal nutrient to meet physiological needs. The company grew significantly during the First World War and again following the Second World War. a combination of cow’s milk. Their objectives are to deliver the very best quality in everything they do. Nestlé believes that not only possible to create long-term value for their shareholders if their behaviour strategies and operations also create value for the communities where they operate. To meet the needs and desires of today’s and tomorrow’s consumers. whea t flour and sugar. a German pharmacist. . launched his Farine lactee. Switzerland. developed over 140 years. choices of suppliers and transport. for their business partners and of course. Nestlé founder by Henri Nestlé. which reflects the ideas of fairness. from primary produce. merged with Nestlé after a couple of decades as fierce competitors to form the Nestlé and Anglo-Swiss Milk Company. Switzerland. Nestlé helps provide selections for all individual taste and lifestyle preferences. tasty. Nestlé was listed No. In Vevey. founded by Americans Charles and George Page. when it began trading as The Nestlé AngloSwiss Condensed Milk Company (Export) Limited.largest cosmetics company. The Anglo-Swiss Condensed Milk Company. honesty and long-term thinking. convenient and nutritious foods to improve health and well-being of consumers of all ages all over the world. saving the life of a neighbour’s when the first European condensed milk factory was opened in Cham. Nutrition has been the cornerstone of the company ever since. by the Anglo-Swiss Condensed Milk Company. Nestlé purpose is to offer safe. In 2011. In 1905.

which provides nutritional benefits such as vitamins. Munch and Pure Life. 51% subsidiary of Nestle SA. Nestlé responded to India's aspirations by forming a company in India and set up its first factory in 1961 at Moga.     CULTURE ADAPTATION In Indian value system. Punjab. “health is wealth” and it is a synonym of wellness in ithe food. ENVIRONMENTAL ADAPTATION BY NESTLE IN INDIA POLITICAL ADAPTATION After India's independence in 1947. milk products and noodles. Nestle India’s operations were restricted to importing and trading of condensed milk and infant food. infant foods. Nestle’s leading brands include Cerelac. Nescafe. Butter and Curd and also ventured into the mineral water segment in 2001. According nestle ‘s business principle. NESTLE india got positive feedback from consumers by launching magi vegetable atta noodles. the company issued shares to the Indian public to rreduce its foreign holdings to 40%.Nestle India Ltd. It means of eating food from whole grains. Nestum. It has a broad based presence in the foods sector with leading market shares in instant coffee. Maggie. Kitkat. In 1978. . mineral and fibres.nestle continues its commitment to follow and respect all applicable local laws in each of its subsidiary. The company has launched Dairy Products like UHT Milk. the economic policies of the Indian Government emphasised the need for local production. confectioneries and other semi processed food products during the last few years. is among the leading branded food player in the country. For almost two decades there was no new additions of manufacturing facilities due to restrictive policy environment after establishment of moga factory and another factory in Tamil nadu. where the Government wanted Nestlé to develop the milk economy. It has also strengthened its presence in chocolates.

we bring together Nestlé’s pledge to sustainable coffee farming.they acknowledged Indian definition of health and to match itself with that in their new variant nestle offered whole wheat and vegetable that give nutrition equivalent to three rotis Across most of the world. Of course. The product sold in india. nestle continued to launch variants that would appeal to local and regional tastes. The dairy industry is an important factor in rural economies. T hrough the NESCAFÉ encourage local production and provide assistance for cultivation and dairy farm management. contribute investment and make a difference to people’s quality of life. its work with Indian dairy farmers continues to grow through sustainable relationships of shared value.3 million kgs of milk per day during the flush season. In india it has become the generic word for instant noodles. with over 110. Nestle milk collection area has expanded over the years and today covers 30. nestle ‘s magi is known best as a soups and sauces brand. Obesity and Cholesterol (NDOC) Foundation to study the specifics and patterns of diabetes prevalence in the country. They worked on same platform . safeguard incomes. We work at both a farm and community level to improve yields. It was introduced in 1982 with a masala flavoring and over the next 25 years.000 square kilometers. but the natural production condition exist.000 farmers in India selling milk to Nestlé. collecting only 511 kgs of milk on first day. production and consumption under one leaf.815 milk collection centres in villages across the country to facilitate its considerable daily milk collection. Nestlé’s approach to rural development aims at ensuring thriving farmers and thriving communities while respecting natural capital. Today Moga factory collects over 1. In those cases where the required agricultureal raw materials are not exist. though beans little resemblance to the ramen of east india. Nestle India is allying with National Diabetes. Dr       . They have also constructed 2. and the masala variant continues to be maggi’s best seller  SOCIAL ADAPTATION Nestle dairy development heritage in India began humbly in Moga on 15 November 1961. they were’t all equally successful.

Evaluation of individual plant performance wih regard to operations which have an impact on the environment. Nestle research centre provides the scientific support needed to prevent and solve environmental problems. Nestle saw that in moga many schools had not a clean drinking water facility. In R&D of nestle studies are carried out to find new ways of using industrial residues to create value added by product. In distribution energy efficient and pollution controlled methods are encourage wherever possible. Fortis Hospitals will lead the research. To help improve access to safe drinking water. Director.       . most appropriate and safe use of agro-chemicals  use the least energy. lack of clean drinking water was a key concern for the community. ENVIRONMENT ADAPTATION – Nestle helps in plant growing and livestock husbandry methods which:  preserve and improve natural soil productivity and economize and protect water resources  allow the lowest. Nestlé continues to partner with institutions with expertise in the field of water research and outreach across the country to develop awareness regarding water conservation and sustainability. Many village schools were only equipped with hand pumps which provided poor quality water to their students. Nestlé began constructing clean drinking water facilities in schools around all of its factories to benefit the surrounding communities. department of diabetes and metabolic diseases.Anoop Misra.

In 1940 the restaurant was renamed as Mcdonald’s Famous Barbeque.The idea of mcdonald’s was introduced by two brothers Mac (Maurice) and Dick (Richard) Mcdonald in California.Ray kroc a seller of Multimixer milkshake visited mcdonald and he liked the idea of mcdonald.Mcdonald as of now has 210 stores in india.1965 mcdonald corporation went public.Mcdonald India is 50-50 partnership between Mcdonald USA corporation and Two Indians (Amit Jatia Hardcastle Restaurant ltd Mumbai and Vikram Bakshi Cannaught plaza restaurant Delhi). Mcdonalds corporation was build in those times and as a result kroc started expanding their business by opening franchises for is the world leading brand in fast food. .Mcdonald introduced first Kosher Mcdonald in Jurusalam and Halal mcdonalds in india(1995 and 1996 respectively).they start their business in india’s capital New mcdonald’s has more than 33000 outlets and is operating in 125 1980 mcdonalds was facing very big competition from its rival Burger King and Wendy but mcdonald with its innovation was experiencing boost in its sales.In 1940 both brothers came to a conclusion that most of their profit comes from selling hamburger so they made their menu very simple by selling only 1954 a turning point came in mcdonald’s brother early and mid ninties mcdonalds was having decline in their sales and as a result they start improving their 1968 mcdonal open its 1000th restaurant.1974 mcdonalds started their business in UK and Newzealand.soft drinks French fries and apple pie.taste was improved and some new menu items were introduced.they choose a busy residential area Vasant Vihar.their father Patrick Mcdonald in 1937 was having a hot dog cottage called as Airdrome restaurant near the airport.1960 mcdonald’s advertising campaign “look for the golden arches” gave mcdonald’s sale a big boost. Mcdonald started their business in india in 1996.mcdonald start creating healthy image and invested heavily on refurbishment in 2000’s.Mcdonald is the world famous fast food restaurant.

such as “ keep your city clean” to promote environmental consciousness. To deal with political environment of india mc donalds gave this responsibility to its two local managing director bakshi and jatia. managers etc. Mc donalds introduce happy price menu for 20rs. energy saving equipment and waterless urinals. ENVIRONMENT ADAPTATION  Mc donalds has instituted a special fund to support GREEN movement in delhi. which is affordable by Indian consumer. cooks. Mc donalds has put up pro. and more than 85% of packaging is made from renewable resources    SOCIAL ADAPTATION- . Government officials is very pleasing because of employment generation by mc donalds in india. and recycle used cooking oil into biodiesel to fuel more than half of delivery trucks.   ECONOMIC ADAPTATION    Mc donalds restaurant in india employs more than 100 people in all kinds of positioncashier. In Mumbai.ENVIRONMENTAL ADAPTATION BY MC DONALDS IN INDIA POLITICAL ADAPTAION Mc donalds managers were well aware of the fact that political activists can create trouble for foreign based food chains as it happened with KFC in Bangalore in January 1996. Mc donalds took a series of politically correct strategies to deal with the inintial challenges of the Indian market. it sponsor various community related activities like.environment advertisement like “ we love green” Mc-D use low energy LED light bulbs. They also recycle the cardboard boxes used in more than 89% of their restaurants. Every expansion of mc donalds bring additional income and employment opportunities to india’s agriculture work force.

mac.veggie etc. by a separate workforce. The company ensured that suppliers respected the beliefs of its future customers. chicken. they has sponsored several sports related activities like Olympic day run.000 restaurants in 120 countries (155 in India). They also take part in pulse polio program. stuck to eggless mayonnaise and sauces. It celebrates from 14 to 20 nov in restaurant of india. managing director and joint venture partner. the chain has opened more than 30. in some cases. All food is cooked in vegetable oil. and the mayonnaise and other sauces do not contain egg (considered a non-vegetarian food).      To increase awareness for an active and healthy lifestyle . CULTURAL ADAPTATION  A significant number of Indians are vegetarian by choice or for religious reasons. It involves in many community related programs like mc donalds spotlight which is an annual interschool performing arts competition They has been participating in world children day on nov. Even its trademark chicken dishes were given a local flavor with the use of Indian spices and cooking techniques. beef. no-pork menu." says Vikram Bakshi. "Physical separation of vegetarian and non-vegetarian products is maintained right from the farm to the customer. "We understand Indian culture because we were born in it. Mc donalds in Mumbai is known as the blue dot initiative that support education programs for the girl child. mc. Since india has already ben celebrated children’s day on nov spicy paneer. 20. McDonald's India (North and East). Working on its first no-beef. Vegetarian products are prepared with dedicated equipment and utensils and. India’s majority hindus rever cows as sacred and 150 million of Indian muslims do not eat pork. Therefore the iconic all-beef Big Mac has been replaced by the mutton and chicken Maharaja Mac in India. McDonald's took note of that as far back as 1990. six years before it opened its first restaurant in India. McDonald's. So they link these two days in india and create world children week. They working towards improving the status of girl child in india.    ."  In the last 50 years. when it began establishing local supplier partners. 75% menu available in mc donalds in india is indianized like aloo tikkie burger. adapting its menu and operations to complement existing eating-out options.

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