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Mehran (Ron) Dabbagh, MBA

San Jose, CA 95118 | H: (408) 613-2325 | C: (650) 208-0237 ron4mri@gmail.com | www.linkedin.com/in/rondabbagh/

Profile: Senior Marketing Director


Combining strategic marketing, business acumen, product innovation, sales enablement, predictive modeling, entrepreneurial mindset, and creative problem solving to transform vision into profitable reality. Go-to-market Strategy Business & Marketing Planning Product Strategy & Launch B2B & B2C
Seasoned, strategic marketing expert with 15+ years of achievements in product marketing, demand generation, strategic innovation, business planning, and sales. Successfully brought to market 20+ innovative products (Enterprise, SME). Thought leader in marketing automation and business collaboration with experience at industry leaders, including Oracle, ICG, and MFS Communications. Marketed 8 Oracle CRM products in record time of <1 year, achieving outstanding 110% of bonus plan. Deep marketing knowledge with 10+ years of experience marketing to enterprise market (CRM, ERP, BI, RMS, and consulting). Effective evangelist and product champion of innovative solutions with exceptional communication and presentation skills honed through years of communicating with clients, stakeholders, investors, engineers, executives as well as teaching MBA classes. Leverage strategic approach, attention to detail, eye for quality, and market foresight to meet market demands and drive profits.

"Ron is a very rich resource when it comes to marketing and product management/lifecycle. He knows how to design and execute a successful marketing and product strategy. I would highly and strongly recommend Ron to anyone faced with the dilemma of where to go with their products/services. Ron is also a strategist that can help a company plan its future." (CEO, AdQey)
Marketing Strategy Development Strategic Business Planning Revenue Acceleration Strategies Enterprise Marketing Management Executive Presentations Team Leadership & Training Core Competencies Include Market Analysis & Customer Segmentation Market Research & Industry Foresight Brand Development & Awareness Customer-focused Content Development Push Marketing & New Media Marketing Sales Enablement, Tools & Partnering Software Product Marketing (SaaS, Cloud) Technology Product Differentiation Competitive Analysis & Consumer Insight Strategic Innovation & Competitive Edge Customer Acquisition Acceleration Predictive Modeling & Sales Prospecting

Career Highlight
VICE PRESIDENT OF MARKETING MIR, Corp. 7/20129/2013 Recruited to transform and elevate MIR consulting firm to the next level. Managed 4 direct reports and consultant teams. Rebranded and positioned MIR as a boutique, full-service management and IT consulting firm, creating new business model, growth strategies, and products/services that generated significant value for customers and the organization. Reengineered vision to capitalize on opportunities. Crafted and promoted clear business proposition for investors and the market. Implemented strategic business plan using balanced scorecard methodology. Developed marketing, customer solution delivery, and staff development. Embedded strategic innovation at the business model level, creating a paradigm shift to drive competitive advantage. Acquired and retained profitable clients (top brands) to achieve preferential advantage over foreign/domestic consulting firms. Advised senior executives in business strategy, strategic innovation, and new market opportunity generation. BUSINESS & MARKETING CONSULTANT software and consulting companies 5/20107/2012

Sourced, captured, and consulted for large enterprise software companies, including System Group and Chargoon. Chargoon: Directed highly successful first-ever push-model, telemarketing campaign for Chargoon, which sold 10+ large accounts in less than 3 months. Gained Board-level buy-in to change marketing focus. Trained and developed 3 staff members to assume product management, product marketing, and field operations roles. Produced 10+ pieces of marketing collateral. System Group, Acting Director of Product Marketing: Spearheaded successful re-launch of enterprise class retail management solution (RMS), which catapulted product to among the top 3 in the market. Developed detailed marketing plan (550 slides) highlighting market and competitive analysis, modification requirements, market opportunity, product management, marketing shortcomings, product repositioning, and re-launch campaign. System Group: Developed and led a 10-session marketing and sales training program, which drove approximately $5M+ in sales in <6 months. Re-trained 40+ agents in solution selling and target account selling, garnering 93% satisfaction ratings (average was 68%) and enthusiastic praise for conducting the best training they have ever had in their lives. VICE PRESIDENT OF MARKETING & FOUNDER MarketRemedy, Inc., Cupertino, CA 9/20013/2010

Masterminded this cloud-based marketing automation firm specializing in Intelligent Sales Prospecting solutions. Provided marketing consultations offering productized marketing solutions across the entire product lifecycle. Evangelized products and led a team of top-notch marketing experts (10) in delivering packaged solutions. Spearheaded marketing automation software development. Launched firm and steered strategy and growth. Successfully raised $1M in Angel funding during economic downturn.

Merhan (Ron) Dabbagh, MBA

C: (650) 208-0237 | ron4mri@gmail.com | Page 2

Trimble Navigation Corp.: Launched TrimTrac solution in <10 weeks (vs. usual 6 months) at significant cost savings to the client after they adopted recommendations to improve product. Built new market for a whole new category of solutions. Designed and optimized digital and traditional media campaigns (factor of 200%-400%) for top-name brands, including Hilton, Wyndham Resorts, Washington Mutual, and Novastar Mortgage. Pioneered proprietary SaaS-based marketing automation solution, "CloseBiz," using artificial intelligence and predictive modeling to help marketing organizations identify, profile, and score right prospects with greater accuracy for improved campaign ROI. Solution was the application of big data and designed as an add-on to Salesforce.com CRM solution. Authored 70-page patent, Intelligent Sales Prospecting, explaining innovative method for market segmentation and prospect scoring to improve campaign planning and execution. DIRECTOR OF PRODUCT MARKETING Kintana, Inc., Sunnyvale, CA 1/20019/2001

Directed out-bound marketing activities for a suite of enterprise applications for IT automation for this software vendor. Directed launch of IT governance products and managed outbound marketing efforts. Developed market insight to refine product definition, positioning, and messaging. Worked with field marketing, campaign, creative, and online teams to conceive and develop innovative integrated marketing campaigns that drove demand and secured top-name clients. Developed the most successful sales tool consisting of a whitepaper on how Kintana products could be used to help large manufacturers implement Six Sigma in the IT, resulting in penetrating Fortune 500 industry leaders, including global brands Ford Motor Company and Dupont. Voted as the best collateral and sales enablement piece. Facilitated $1M+ in sales by orchestrating highly successful sales seminar, which was lauded by attendees and participants (including the senior partner from Arthur Andersen Consulting) as one of the best seminars that they had participated in. DIRECTOR OF MARKETING PhysicianAccess, Inc., San Jose, CA 1/200012/2000

Established Marketing Department and built the market for this pioneering, early stage healthcare SaaS provider. Assume role of Acting VP Sales and trained a product trainer in sales and partnered with her to generate 50 new customers in 6 months despite faulty business model. Achieved stellar performance review of 100% for sales enablement, training, and revenue generation. (Company later re-launched business on a new model, licensing to large OEM providers.) SENIOR PRODUCT MARKETING MANAGER Oracle, Corp., Redwood City, CA 1/19991/2000

Spearheaded CRM product marketing. Led, motivated, and collaborated with cross-impact launch team in matrix setting. Launched the communication vertical (6 products) that later became the model for other verticals. Built new market for these products and established Oracle as the leader in the industry vertical. Led launch of 2 CRM integration products to enable SAP R/3 users to seamlessly integrate Oracle CRM into their ERP solution, resulting in signing some of the largest SAP clients. Earned an exceptional 110% bonus plan as the first to launch two product lines (8 products) and capture sales in the in record time of <1 year. Prior Career SENIOR PRODUCT MANAGER, Netcom / ICG Communications, Inc., 1998 Managed development of xDSL product line. PRODUCT MANAGER, Internex Information Services, 19961998 Developed and launched ISP, Infrastructure, and hosting solutions. Invented and launched the first managed server (Solaris, NT), positioning company as a leader in the market. Pioneered the first end-to-end monitoring solution (WebMeasure), which generated high demand; filed patent. VICE PRESIDENT OF MARKETING & FOUNDER, Globalist Internet Technologies, 1995-1996 Pioneered and sold hosting, Web development, and eMarketing solutions. ACCOUNT MANAGER, Centex Telemanagement / MFS Communications, Inc., 1994-1995 Sold Telemanagement solutions to SME customers.

Education | Certification | Development


MBA, Entrepreneurship & Graduate Certificate in International Business & Comparative Management Loyola Marymount University, Hilton School of Business, Los Angeles, CA BA, Information Technology & Marketing (double major) Webster University, Geneva, Switzerland SIEBEL SYSTEMS CERTIFIED: Target Account Selling Entrepreneurial and Management Training for Start-up CEOs Solution Selling Methodologies for Selling to C-level Executives Telemanagement Consulting International Business Comparative Management Systems