SIP REPORT ON COMPARITIVE ANALYSIS OF REAL ESTATE PROJECTS IN NOIDA

Submitted in partial fulfillment of requirement of Bachelor of Business Administration (B.B.A) General

BBA IV Semester (Morning) Batch 2011-2014

Submitted to: Ms. Palak Gupta Assistant Professor

Submitted by: Sahil Kumar Gupta 06514101711

JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL KALKAJI, NEW DELHI

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ACKNOWLEDGEMENT
It is a pleasure to record my thanks and gratitude to persons and organizations whose generous help and support enabled me to complete this project within the stipulated time period. My special thanks are due to Mr. Ashish Singh (Assistant Manager, Sales & Marketing Dept.) Unitech Ltd., Noida for his active help and support in making me understand Real Estate Industry. I also thank other managers and superiors of company for providing me their help and cooperation at each stage. I am heartily thankful to Ms. Palak Gupta my faculty guide at JIMS, KALKAJI, who guided me at each step during my training period and without whom preparation of this report would not have been possible. Last but not the least; I would like to thank the ever helpful team at Unitech Ltd. for their warmth and support that has enabled me to successfully complete this project. This report is the culmination of the synchronized effort of all the above mentioned that had faith and confidence in me. I am greatly indebted to all those persons who have helped me in some way or other in the completion of the project.

SAHIL KUMAR GUPTA 06514101711 BBA (2011-14)

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DECLARATION
I, SAHIL KUMAR GUPTA student of Bachelor of Business Administration from Jagannath International Management School, GGSIP University hereby declare that I have completed Summer Internship project on Comparative Analysis of Real Estate Projects in Noida as part of the course requirement.

I further declare that the information presented in this project is true and original to the best of my knowledge.

Ms. Palak Gupta (Assistant Professor)

Sahil Kumar Gupta (06514101711)

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TABLE OF CONTENTS
DESCRIPTION
LIST OF FIGURES EXECUTIVE SUMMARY INTRODUCTION Real Estate Industry Overview. Residential Real Estate. Commercial Real Estate Organized Retail Real Estate... Hospitality Sector Real Estate.. OBJECTIVES LITERATURE REVIEW Integrated residences are the new real estate mantra. Online real estate market to grow 50-100% in India. Slowdown in real estate: Time for home buyers to go bargain hunting but exercise due diligence before buying... COMPANY PROFILE History... Presence of Unitech in India. Vision, Mission and Philosophy Milestones Achievements and awards NOIDA About the City. Key developments in Noida.. RESIDENTIAL PROJECTS OF UNITECH MAJOR REAL ESTATE COMPANIES IN NOIDA DEVELOPERS PROJECTS TO BE STUDIED IN NOIDA MAHAGUNS PROJECTS Moderne... 35 24 26 29 33 34 19 20 21 22 23 16 13 15 4 6 8 10 11 12

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 Marvella Specifications.. AMRAPALIS PROJECTS Silicon City... Titanium... Specifications.. SUPERTECHS PROJECTS Cape Town.. North Eye. Specifications.. JAYPEES PROJECTS Kosmos Kasablanca.. Specifications.. UNITECHS PROJECTS Unihomes 3. Exquisite.. UGCC Burgundy. Specification COMPARATIVE SHEET RESEARCH METHDOLOGY DATA ANALYSIS FINDINGS AND INFERENCES LIMITATIONS RECOMMENDATION AND SUGGESTION CONCLUSION APPENDIX Questionnaire.. Master Plan for Noida 2021.. BIBLIOGRAPHY

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47 47 48 48 51 54 56 70 73 74 76 77 81 82

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LIST OF FIGURES

S.NO.
1 2 3 4 5 6 7 8 9 10 11 12 13 14

TITLE
Why do you have bought the apartment from that particular company? Why do you have purchased apartment? From where have you purchased your apartment? Why have you purchased from that? When you decided to purchase your property, which of the following factors you consider the most important? When you purchased your current property, which of the following influenced you the most? When you purchased your property, from where did you obtain information regarding the property? Compared to villas what do you think are the demerits of apartments? What are you expectations from upcoming projects? Which type of property you are looking for? Where are you planning to shift /invest? Which purpose are you buying for? What are your requirements? Reason for choosing group housing?

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EXECUTIVE SUMMARY
Objective:

Brief about current residential projects of Unitech in Noida. To compare and analyze real estate projects from various developers in Noida.

To find out the perception of people regarding apartments/flats in Noida.

Research methodology:
Primary research: Telephonic & Personal Interviews by using Questionnaire. Secondary research: Reports, Websites, Newspapers & Journals. Sample Size: 100 Respondents. Data Analysis: Using Pie chart & graphical tools was done on both primary and secondary.

Findings:

All developer firms are offering residential spaces mostly in form of apartment/ flats & penthouses. Most of the companies are offering down payment and flexi payment discount. Supertechs project North Eye is charging the maximum basic compensation price of Rs. 9900 per sq. ft. Most of the people prefer apartments situated at a good location and then the low price charged by the company. Majority of people purchased apartment directly from the company or dealers/brokers. Most of the people obtained information regarding the property from the internet and advertisements. Most of the people are expecting better construction quality, less tower density and more greenery in upcoming projects.

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Suggestions:
Unitech should carry special promotional strategy, so that awareness about its offerings among people can be increased. Unitech should consider its product for internet advertising and internet marketing through different property websites like bookmyflat.com, magickbricks.com, 99acres.com, etc. Unitech should provide timely possession of residential spaces to its customers so that people can rely on its brand name. Unitech should anticipate the need of customers and value their product and services by providing them quality fixture and fittings. Unitech should maintain their construction quality and should come up with more and more projects on the best location in Noida.

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INTRODUCTION
Real Estate Industry Overview
Historically, the real estate sector in India was unorganized and characterized by various factors that impeded organized dealing, such as the absence of a centralized title registry providing title guarantee, lack of uniformity in local laws and their application, non-availability of bank financing, high interest rates and transfer taxes, and lack of transparency in transaction values. In recent years however, the real estate sector in India has exhibited a trend towards greater organization and transparency, accompanied by various regulatory reforms. These reforms include: Government of India support for the repeal of the Urban Land Ceiling Act, with nine state governments having already repealed the Act. Modifications in the Rent Control Act to provide greater protection to home owners desiring to rent out their properties; Rationalization of property taxes in a number of states. The proposed computerization of land records.

The trend towards greater organization and transparency has contributed to the development of reliable indicators of value for organized investment in the real estate sector by domestic and international financial institutions, and greater availability of financing for real estate developers. Regulatory changes permitting foreign investment are expected to further increase investment in the Indian real estate sector. The nature of demand is also changing, with heightened consumer expectations that are influenced by higher disposable incomes, increased globalization and the introduction of new real estate products and services. These trends have benefited from the substantial recent growth in the Indian economy, which has stimulated demand for land and developed real estate across our business lines. Demand for residential, commercial and retail real estate is rising throughout India, accompanied by increased demand for hotel accommodation and improved infrastructure. The real estate sector in India assumed greater prominence with the liberalization of the economy, as the consequent increase in business [9]

opportunities and labor migration led to rising demand for commercial and housing space. At present, the real estate and construction sectors are playing a crucial role in the overall development of Indias core infrastructure. The real estate industrys growth is linked to developments in the retail, hospitality and entertainment (hotels, resorts, cinema theatres) industries, economic services (hospitals, schools) and information technology (IT)enabled services (like call centers) etc and vice versa.

The Indian real estate sector has traditionally been dominated by a number of small regional players with relatively low levels of expertise and/or financial resources. Historically, the sector has not benefited from institutional capital; instead, it has traditionally tapped high net-worth individuals and other informal sources of financing, which has led to low levels of transparency. This scenario underwent a change with in line with the sectors growth, and as of today, the real estate industrys dynamics reflect consumers expectations of higher quality with Indias increasing integration with the global economy.

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Residential real estate

Residential real estate industry has witnessed stupendous growth in the past few years owing to the following reasons:
Continuous growth in population. Migration towards urban areas. Ample job opportunities in service sectors. Growing income levels. Rise in nuclear families. Easy availability of finance.

Demand for houses increased considerably whilst supply of houses could not keep pace with demand thereby leading to a steep rise in residential capital values especially in urban areas. In spite of the stupendous growth witnessed in the past 10 years, substantial housing shortage is still prevalent in India. CRISIL Research expects housing shortage to decrease due to the governments thrust on improving rural housing by providing houses to the homeless under various development schemes and by enabling slum redevelopment programs in urban areas under Jawaharlal Nehru National Urban Renewal Mission (JNNURM). However, housing shortage in urban areas will continue to rise owing to migration towards urban areas and increasing trend of nuclear families. Housing shortage in urban areas is estimated at 19.3 million units at the end of 2008, up from 15.1 million units at the start of 2005. Housing shortage in urban areas is likely to touch a walloping 21.7 million units by the end of 2014. Rural areas, on the other hand, will witness a reduction in housing shortage due to migration and conversion of kutcha houses into pucca houses. The governments continuous focus on improving the housing situation, especially for population below poverty line, under schemes like Indira Awaas Yojna, Rajeev Gandhi Aawaas Yojna, Two Million Housing Programme, is expected to reduce housing shortage in rural areas. Rural housing shortage is expected to decline to 53.8 million units by 2013-14 from 59.4 million units at the end of 2008.

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The year 2012 saw macro-economic factors weighing down the growth of residential capital values across the 10 major cities in India (namely Mumbai, NCR, Bangalore, Chandigarh, Kolkata, Chennai, Hyderabad, Pune,

Ahmedabad and Kochi). High interest rates coupled with sticky inflation continued to exert pressure on demand as potential buyers chose to remain in a wait-and watch mode. As a result, the number of transactions across these cities either remained stable or declined from the 2011 levels. Average capital values in the 10 cities grew at a marginal rate of 3-5 per cent in 2012 on a y-oy basis. The growth, however, was seen primarily in the latter half of the year. As far as residential supply in the 10 major cities is concerned, nearly 2.1 billion sq ft is planned of which CRISIL Research expects nearly 67 per cent or around 1.4 billion sq ft to come up by 2015. Mumbai and NCR alone are expected to account for nearly 55 per cent of the estimated supply.

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Commercial Real estate

The commercial office space in India has evolved significantly in the past 10 years due to change in business environment. The growth of commercial real estate has been driven largely by service sectors, especially IT-ITeS. Previously commercial properties were concentrated towards CBD (Central Business District) areas in large cities. However, with the emergence of ITITeS, which had huge office space requirement, commercial development started moving towards city suburbs. It resulted in multifold development of city outskirts and suburbs like Gurgaon near New Delhi, Bandra and Malad in Mumbai, and the Electronic city in Bengaluru. In addition, over the last 10 years, locations such as Bengaluru, Gurgaon, Hyderabad, Chennai, Kolkata and Pune have established themselves as emerging destinations for commercial development, which are competing with traditional business destinations such as Mumbai and Delhi. Tax sops on the profits of IT-ITeS companies also led to stupendous development of IT Parks and SEZs. Demand for office space is directly linked to addition in number of employees, which in turn is dependent on economic growth. When economy slows down, companies hold their expansion plans leading to lower demand for office space. The demand for commercial real estate was on an upswing between 2005 and early 2008, driven by exceptionally high employee additions in the IT/ITeS sector. The strong demand from domestic IT/ITeS companies and captives of large global players was a result of increased business, primarily from the US and European markets. A healthy domestic economy coupled with aggressive corporate expansion plans led to strong demand from sectors such as Banking, Financial Services and Insurance (BFSI) and media and entertainment. Furthermore, limited supply of quality office space led to a sharp increase in lease rentals for commercial office space in most micromarkets, with an average increase of 108 per cent between 2005 and early 2008, according to CRISIL Research. During the economic slowdown of 2008-09, demand for commercial office space especially from the IT/ITeS and BFSI sectors plummeted leading to a sharp correction in lease rentals. Between the first half of 2008 and the second half of 2009, average lease rentals corrected by almost 25-30 per [13]

cent. The subsequent period has been a rather sideward movement in average lease rentals in the 10 major cities barring a few micro-markets which have witnessed either an uptrend or a downtrend. During this period, demand gained momentum briefly in the first half of 2011, but the existing vacancy levels prevented any major appreciation in lease rentals. A lean demand scenario has also adversely impacted the execution of many projects. Currently, lease rentals in almost 90 per cent of the micro-markets in the 10 major cities are nearly 25-30 per cent below their peak levels seen in the first half of 2008. Of the total supply of 445 million sq ft planned across 10 major cities CRISIL Research expects around 167 million sq ft of office space to come up during 2013-2015. Of the likely supply additions, NCR, Bangalore and Pune will together account for nearly 53 per cent. In relation to supply, demand is expected to be at about 66 million sq ft during the 2013-2015 periods.

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Organized retail real estate

The retail industry in India has witnessed a slowdown in the past year after increasing at a CAGR of 28 per cent in the 2005-08 periods. The industry is expected to increase at a CAGR of 14 per cent in the short term and 19 per cent over the next 5 years. In the past few years, Indias organized retail industry has posted high growth rates given improvement in key driving factors namely, lavish lifestyles, high disposable incomes and a propensity to spend. Indias retail market was mainly unorganized until early 2000. In the post 2008-09 eras, the organized retail real estate segment has struggled to gain attraction due to prevailing oversupply. In the period since the first half of 2010, lease rentals have remained flat in most micro-markets across the 10 major cities in India due to high vacancy levels. Rentals have not breached the peak levels seen during the first half of 2008 in any of the micro-markets across the 10 major cities. The total planned supply of retail space across the 10 major cities is estimated at about 67 million sq ft, of which CRISIL Research expects around 38 million sq ft to come up during the 2013-2015 period. In number terms, CRISIL Research expects about 80 malls to come up by 2015, of which 15 malls are expected to come up in NCR.

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Hospitality sector real estate

Indias hospitality industry has enjoyed robust growth over the past few years buoyed by a benign economic and political environment. Increase in domestic, business and leisure travel has benefited hotels in India. Rising incomes, higher weekend trips and increased access to travel-related information over the Internet have propelled growth in hospitality. Premium segment hotels are more prominent in major business destinations in India and are dominant in popular tourist destinations like Goa, which attracts a lot of foreign clientele. The average occupancy rates of hotels in the premium segment dipped to 61 per cent in 2012-13 from 64 per cent in 2011-12. The net impact of a demand slowdown coincide the huge supply additions. While incremental supply in 2012-2013 is around 4750 rooms, incremental demand limited to 1200 rooms. This mismatch precipitates a fall in the industrys revenue per available room. Both large and small business destinations including NCR, Bangalore, Chennai, Kolkata and Ahmedabad will see a sharp dip in revenue per available rooms. Among leisure destinations, Jaipur and Kerala will see the fall in revenue per available rooms.

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OBJECTIVES
Brief about current residential projects of Unitech in Noida. To compare and analyze real estate projects from various developers in Noida. To find out the perception of people in Noida.

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LITERATURE REVIEW
Article: Integrated residences are the new real estate mantra: Anil Pharande, Pharande Spaces
By: Anil Pharande, Aug 3, 2013

When you are setting out to purchase the home you always dreamed of and saved for, you obviously want something more than just an anonymous set of walls in a congested city centre. There is a lot more to the perfect home than good construction, layout and fittings - a residential property needs supporting social and physical infrastructure to become a suitable home. In Pune, integrated townships have been seen as the answer to these requirements. However, land constraints, zoning laws and the budgetary considerations that govern property buyers in many areas, often do not make the integrated township model feasible. A more practical and feasible alternative is integrated residential projects.

What are integrated residential projects? Like integrated townships, this compact and serviceable model offers home buyers everything they need for a comfortable and healthy lifestyle. Such projects have schools, shopping and entertainment facilities, healthcare and easy access to public transport. Also, they are a boon to people who wish to live in a non-urban environment while attending to their jobs in the workplace catchments of the city. Residential real estate investors, on their part, can capitalize on the higher demand and therefore, the higher ROI (returns on investment) that such properties offer. The higher investment potential of homes in integrated residential projects stems from the fact that they are selfsufficient and self-sustaining. A direct outcome of this is that the resale value of such properties is as good as immune to market volatility. Due to the diversified nature of such projects, they represent very low risk to property investors.

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Challenges for developers Builders who cater to the demand for integrated residential projects face quite a few challenges. After all, they have to provide the advantages of integrated townships while having to forego the considerable incentives that the Indian government offers for the development of larger townships. Therefore, the initial capital required is extremely steep - right from land acquisition to the providing of physical and social infrastructure. One of the areas where the integrated residential has been successfully implemented is Pune's sister city the Pimpri Chinch wad Municipal Corporation. One of the primary reasons for the success of the integrated residential projects in the PCMC areas of Pradhikaran and Ravet, is the fact that these are located very close to vital workplace hubs such as the MIDC and Hinjewadi, Pune's software hub. This, coupled with the advantages of having 'everything inside', has contributed to the demand for homes in such projects.

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Article: Online real estate market to grow 50-100% in India: Analysts.

By: PTI, Jul 08, 2013

With a rising number of property portals entering the market, the online real estate business is expected to improve gradually as these websites bring transparency by providing high quality information about projects, believe industry experts. Property portals are increasingly becoming a tool for research on buying, selling and leasing residential or commercial properties in many parts of the country, as the amount of information listed on these sites is increasing. Currently, the size of the property portal market is around Rs 250 crore going by the top line of some of the listed portals in the country. This market is expected to grow at a CAGR of 50-100% in the coming years, mainly on the back of increased focus on this medium of communication by buyers as well as developers. This model also helps decision-making faster for buyers. "By increasing the quality and quantity of information available to end-users, we attempt to bring in greater transparency to the entire gamut of buying/selling properties. It is our constant endeavor to increase the amount of information listed about a particular property and to avoid spam or incorrect listings," Magicbricks.com business head Sudhir Pai told PTI. According to experts tracking the realty sector, sites such as and

Magicbricks.com,

99acres.com,

Makaan.com,

IndiaProperty.com

CommonFloor.com are fast becoming the choice of consumers looking for renting a property, as well as for developers. "The online real estate market is yet to reach an inflection point as seen in the travel or e-commerce sector. However, with the penetration of internet more and more consumers in the urban areas have started using this medium as the first point of search for all their real estate needs," HomeShikari.com chief executive P Sunder said.

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Article: Slowdown in real estate: Time for home buyers to go bargain hunting but exercise due diligence before buying.
By: Sanjay Kumar Singh, Jun 24, 2013

A slowdown in the real estate sector can spell opportunity for the prepared. Delhi-based publishers, Umraopati Ray, 30, and his wife Priyanka Saxena, also 30, own an apartment at Paschim Vihar. As the slowdown in the National Capital Region (NCR) intensified, the young couple went hunting for good deals. Recently, their efforts were rewarded when they managed to buy a flat at Vasant Vihar a price 15% lower than the peak rate witnessed in the area in the past.

Pan-India slowdown Real estate markets across the country are currently witnessing a downturn. In Mumbai, it has lasted for about a year now. Down south, it began about six months ago. The Delhi/NCR market was the last to be impacted by the slowdown, but here, too, the signs have been apparent over the past three months. While developers have not slashed their prices overtly, the slowdown is visible in the drastic fall in the number of transactions. According to a Gurgaon-based broker, this figure has dwindled to 30% of last year's level. The speculators who had booked a large number of properties in the hope of exiting profitably in a rising market are now jettisoning surplus holdings, often at a discount. In the primary market (where you buy from a developer), the slowdown is evident in the large number of subvention schemes and discounts (ranging from 5-20%) being offered by cash-strapped developers. Another marker signaling a downturn is the widening gap between prices in the primary and the secondary markets (where you purchase from another buyer). The downturn is most pronounced in the markets where speculation over the past couple of years had driven the prices high, though the infrastructure is not yet in place. The Dwarka Expressway area in the NCR, where the highway providing connectivity to the region has not seen much progress over the last year or so, is a prime example. [21]

Prices are also correcting more steeply in projects where barely 20-30% payment has been made and possession is a couple of years away. Says Rajan Ahuja, executive director, Realty & Verticals, a Gurgaon-based real estate consultancy: "In such projects, buyers have begun to feel the pinch. If these get delayed amid the slowdown, there could be a lot of exits and prices could see a further correction."

What's causing the slowdown? The fall in the real estate market is only mirroring the slowdown within the economy at large. According to Anshul Jain, chief executive officer, DTZ India, "The weak economy has affected the demand for residential units. Inflationary pressures and lack of increments have left the buyers with no surpluses." India's real estate sector, much like other sectors, is subject to cyclical downturns. Says Sanjay Dutt, executive managing director, South Asia, Cushman & Wakefield: "A lot of projects have been launched, so inventory levels are running high. Prices have also gone up a lot. Meanwhile, the sentiment is not so bullish." A negative feedback loop has set in. With quick gains becoming hard to come by, new investors are staying away from the market. Real estate consultants blame the current slowdown on the speculative excesses in the past. Says Ahuja: "In markets like Dwarka Expressway, speculative buying and selling had pushed the prices to unsustainably high levels. A period of price correction was bound to follow."

Opportunity for buyers In the popular imagination, the word 'slowdown' carries negative connotations. However, it spells opportunity for buyers who had found the prices moving beyond their grasp when the markets were rising. Those who had deferred the decision to buy may now go in for the kill, as the young couple Rai and Saxena has done.

As Dutt says, "This is a good time to buy, especially in projects and locations that would have been difficult to secure in good times." Vishal Dhawan, chief [22]

financial planner at Mumbai-based financial planning firm, Plan Ahead Wealth Advisors, says you are likely to get good deals in the secondary market, since the individuals who had invested in multiple apartments and are in desperate need of cash, will readily sell at a discount. Jain of DTZ believes that the current slowdown will continue until a new government is in place after the general election in May 2014. Hence, buyers have time on their side. Sanjay Sharma, managing director, Qubrex, a Gurgaon-based real estate consultancy, advises patience. "This will gradually turn into a buyer's market. Make an offer and bide your time. Even if it takes three to four months to strike a deal, be patient," he says.

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COMPANY PROFILE

History
Established in 1972, Unitech is today a leading real estate developer in India. Known for the quality of its products, it is the first developer to have been certified ISO 9001:2000 in North India and offers the most diversified product mix comprising residential, commercial/IT parks, retail, hotels, amusement parks and SEZs. The well-recognized brand was yet again conferred with the title of "Super brand" by Super brands India in 2009. The Company is also the recipient of the CW Architect and Builders Award, 2008 for being one of India's Top Ten Builders. Unitech has long partnered with internationally acclaimed architects and design consultants including SOM (USA), BDP (UK), Maunsell AECOM (HK), MEA Systra (France), Callison Inc. (USA), FORREC (Canada), SWA and HOK (USA) for various projects. It has an enviable clientele for commercial projects including Fidelity, McKinsey, Bank of America, Ford Motors, Nike, EDS, Hewitt, Amdocs, Ernst & Young, Reebok, Keane, Seagrams, Perfetti, Exxon Mobil and AT Kearney. Unitech Scrip is one of the most liquid stocks in the Indian stock markets and was the first real estate company to be part of the National Stock Exchange's NIFTY 50 Index. The company has over 600,000 shareholders. Recently the Company has ventured into the infrastructure business by launching Unitech Infra, thus leveraging its decades of experience and expertise in real estate.

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Presence of Unitech in India

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Vision
To be Indias leading Real Estate company with a Pan -India Footprint, and be the company of first choice amongst our customers to address their needs across all realty verticals.

Mission
To satisfy every customers need for a better experience through quality construction and employee contentment. Unitech has a well-managed architectural and engineering team that has closely partnered and worked with internationally acclaimed architects and many others, to achieve both aesthetic and efficient designs. We are a customer oriented company and we believe in putting in our best foot forward in our journey to the pinnacle.

Philosophy
A toddler learns his A,B,Cs from a school. He grows up to be a top notch executive working in a cyber park. He buys a house to flaunt his independence. He unwinds in a hotel and catches up with his friends in a clubhouse. He shops in a mall and takes his family to the nearby theme park. And finally, satisfied, he hangs up his shoes in his private villa. A common success story. Except that, Unitech had been a part of his journey all along. They say its a small world We at Unitech believe we are the reason beh ind it. We have laid the building blocks for millions of lives and humbly we continue to do so. We are proud to have made the world a better place to be in.

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Milestones
Unitech entered civil engineering in 1974 with its sights firmly set on the future. And that's where our vision is fixed today. Building upon experience and expertise Unitech is constantly looking for ways to improve all our lives. From power transmission lines and highways to theme parks, from steel plants to residential developments, from indoor stadiums to hotels our work is often pioneering and always challenging. Our enviable track record proves our ability to deliver. To view our achievements and see how we have grown click on the arrows.

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Achievements
Unitech is known for the quality of its products and is the first real estate developer to have been certified ISO 9001:2000 certificate in North India. The Unitech brand is well recognized in India and was once again conferred with the title of Super brand by Super brand India in 2010. The Company is the recipient of the CW Architect and Builders Award, 2008 for being one of Indias Top Ten builders. Unitech scrip is one of the most liquid stocks in the Indian stock markets and was the first real estate company to be part of NSEs Nifty 50 index.

Awards
Unitechs The Great India Place in Noida has received the ISCF (Indian Shopping Center Forum) award for the best design on the year 2008. Unitechs retail properties The Great India Place, Noida and Metro walk, Rohini received the Cityscape awards Seal of Distinction in the year 2009 for Real Estate in Asia. Unitech has been felicitated as Power Brand of India at the Power Brand Mega Edition Launch & Award Ceremony 2010-2011 at Intercontinental Eros, Nehru Place, New Delhi in February, 2011. Unihomes first campaign called MERA HAI was launched in June 2009. This TVC topped the charts on the attributes of ad diagnostics with 89 points while it scored a whopping 100% on the likeability index. It scored a 94% on employment, 81% on believability and 80% on claim giving it a tally of 89.

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NOIDA
About the City
New Okhla Industrial Development Authority comes under the government of Uttar Pradesh and lies in the Gautam Buddha Nagar District. Noida was formed on April 19, 1976 and this is celebrated every year as the NOIDA day. It was during the emergency period when Sanjay Gandhi took the initiative to form the city under the UP Industrial Area Development Act. Noida is one of the most modern cities of India with world class amenities and infrastructure. The state legislative seat of Noida falls under NOIDA-Dadri "Vidhan Sabha" region and the Parliamentary seat falls under the Khurja Parliamentary seat. Noida is well connected with Delhi and over 50% of the total population travels to Delhi for official purposes. Connectivity to Delhi has improved with the construction of flyovers, roads and bridges. Over bridge over the river Yamuna connects to Delhi in no time and the toll road would hardly take 20 minutes to reach a location in South Delhi. The city is now the most preferred destination for corporate and MNCs looking for an office space or commercial buildings to set up their corporate offices. Noida is home to many big international as well as national companies like Agreeya Solutions, Global Logic, EXL, Birlasoft, Impetus, STMicroelectronics, MtronPTI, Fiserv, Adobe Systems, TCS, , CSC, HCL, ATC Labs , Interra and Xansa. Some of the main reasons behind the existence of these companies in Noida are the proximity of the city to Delhi and good infrastructure. Another big specialty of Noida is the "Film City", located in sector 16A where you will find offices of major news channels, film studios and other institutes.

The Municipal Corporation of Noida with its unique infrastructure has been providing numerous and matchless facilities. The success of the municipal corporation of Noida can be seen in:

Smooth and wide roads Well developed land Uninterrupted power supply [29]

Clean and safe drinking water Unfailing telephony Impressive residential complexes

The variety of Noida residential property ranges from flats/apartments, independent houses, luxury bungalows, condominiums, villas to penthouses. In order to excel over others, each of the real estate developers involves their best expertise to come up with innovative projects and villas.

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Key developments in Noida

NoidaGreater Noida Expressway

The Noida-Greater Noida Expressway is a six-lane highway connecting Noida, Uttar Pradesh, an industrial suburb of Delhi to Greater Noida, a new suburb. This expressway is under expansion to Taj Economic zone, International Airport and Aviation Hub proposed to be constructed along the Yamuna Expressway (Taj Expressway). Yamuna Expressway was formally inaugurated on 9 August 2012 by Chief Minister Akhilesh Yadav. The expressway is 24.53 km (15.24 mi) long, built at a cost of 400 crores to relieve the National Highway 2 which was already congested and ran through the heart of cities like Faridabad, Ballabhgarh and Palwal.

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Delhi Noida Direct Flyway (DND)

The Delhi Noida Direct Flyway (DND Flyway) is an eight-lane 9.2 km access controlled tolled expressway which connects Delhi to Noida, an industrial suburb area. It was built and is maintained by The Noida Toll Bridge Company Ltd. The acronym DND stands for "Delhi-Noida Direct". The project, built by the Noida Toll Bridge Company Ltd. (NTBCL) was developed under a Build-Own-Operate-Transfer (BOOT) model. The Noida Toll Bridge Company promoted by the Infrastructure Leasing and Financial Services (IL&FS). The project included the construction of a flyover at Ashram Chowk which after being constructed by the NTBCL would be handed over to the Public Works Department for maintenance. The other major part of the project was the construction of a 552.5 meter bridge over the Yamuna River. This bridge, which was estimated to cost 4.08 billion (US$69.0 million) was expected to be completed by 29 May 2001. The construction was however completed earlier than expected and the expressway was opened to public on 7 February 2001. The NTBCL in July 2006 started the construction of an extension to link Mayur Vihar directly to the DND Flyway. The work is by now complete and the Mayur Vihar Link Road was opened to traffic in both directions with effect from 19 January 2008.

[32]

Yamuna Expressway

Yamuna Expressway, the dream project of former chief minister Mayawati, formerly known as Taj Expressway, is a 6-lane (extendable to 8 lanes), 165 km long, controlled-access expressway, connecting Greater Noida

with Agra in the Indian state of Uttar Pradesh. It is India's longest six-lane controlled-access expressway stretch. The total project cost was

Rs.12839 crore (US$2.2 billion). The expressway was scheduled to be open by December 2011 by then chief Minister Mayawati. But assembly polls, followed by regime change and a bureaucratic shake-up delayed the inauguration. The Yamuna Expressway was formally inaugurated on 9 August 2012 by Chief Minister Akhilesh Yadav, about two years of delay from its original target completion date. The expressway starts from Greater Noida and ends on NH 2 (India) towards Kanpur and Agra. The Expressway was developed in three phases: Phase I: Expressway Stretch between Greater Noida & proposed Taj International Aviation Hub (near village Jewar on the southern tip of Dist. Gautam Budh Nagar). Phase II: Expressway Stretch between proposed Taj International Aviation Hub and an intermediate destination between proposed Taj International Aviation Hub & Agra. Phase III: Expressway Stretch between intermediate destination & Agra. [33]

RESIDENTIAL PROJECTS OF UNITECH

The following are the current residential projects of Unitech in Noida. 1. The Residences A home that knows your time and money are equally precious. Now hospitals, schools, shopping plazas, theatre, all within a radius of 5 km. Part of 70+ acre Unitech development. Choice of 2, 3 & 4 bedroom apartments. Sizes ranging from 1140 to 1980 sq. ft. Modern clubhouse with large swimming pool. Power back-up for individual apartments. Split ACs in living and master room. Secured and gated community.

2. Unihomes 3 Unihomes 3 is strategically located with a premium wide independent access road and green belt on 2 Sides. Unit type: 2 and 3 BR Apartments. Located at Sector-117, Noida. Sizes available: 899-1192 sq. ft. Located just 200 meters from the FNG expressway, Unihomes enjoys excellent connectivity to Ghaziabad and Delhi through NH-24. 15 minutes drive from the commercial and retail developments of Sector-18. The nearest metro station in Sector-32 is only 7 km, away, giving you an easy access to the entire NCR. Gated community and round the clock security. Grocery and convenience store. Sewage treatment plant. Basic medical facility. Fire safety provisions. [34]

3. Uniworld Gardens Nestled in the vicinity of 13 acres of natural bliss, the apartments make a statement of magnificence. Standing 14 storey high, Uniworld Gardens offers choice of 1, 2 and 3 bedroom apartments & each home to allow superior ventilation & let in the flow of fresh breeze and bright sunshine. Located near the FNG, Gardens enjoys excellent connectivity to Ghaziabad and Delhi through NH-24. Just 15 minutes drive from the commercial and retail developments of sector-18 & 10 minutes drive from the offices of Sector-62. The nearest metro station in Sector-32 is only 7 km, away, giving you an easy access to the entire NCR. Multipurpose meditation hall for meditation, yoga and gatherings. Kids splash pool. Gymnasium and swimming pool. Manicured games.

4. Unihomes phase II The area has premium health centers, commercial & shopping complexes, education facility & much more in the vicinity. Unit type 1, 2and 3 BR Apartments. Sizes available: 460-990 sq. ft. Located near the FNG expressway, Unihomes 2 enjoys excellent connectivity to Ghaziabad and Delhi through NH-24. 15 minutes drive from the commercial and retail developments of Sector-18 and 10 minutes drive from the offices of Sector-62. The nearest metro station in Sector-32 is only 7 km, away, giving you an easy access to the entire NCR. Gated community and round the clock security. Fire safety provisions and sewage treatment plant. Grocery and convenience store.

[35]

5. Unihomes phase II (G & H) Unihomes are strategically located with premium wide Independent access roads. The area has premium health centre, commercial & shopping complexes, education facility & much more in the vicinity. Unit type: 1, 2 and 3 BR Apartments. Sizes available: 939-1290 sq. ft. Located near the FNG expressway, Unihomes 2 enjoys excellent connectivity to Ghaziabad and Delhi through NH-24. Also, it just 15 minutes drive from the commercial and retail developments of Sector-18 and 10 minutes drive from the offices of Sector-62. The nearest metro station in Sector-32 is only 7 km, away, giving you an easy access to the entire NCR. Gated community and round the clock security. Basic medical facility by leading hospitals. Food bazaar by Big bazaar. Shuttle bus to public transport hub. ATM within campus, Bank nearby. Games room & multipurpose hall.

6. Exquisite Exquisite, Noida is surrounded by parks on 2 sides, thus truly placing your home in the lap of nature. Located in Sector 117, Noida, your apartment would be a stones throw away from FNG (Faridabad - Noida - Ghaziabad) Expressway and enjoys an excellent connectivity to Delhi through NH-24. A mere 15 minute drive would connect you to the throbbing commercial hub of sector 18 and a 10 minute drive to offices situated in developed sector 62. The nearest metro station in sector 32 is just 4 km away, giving you an easy access to the entire NCR.

[36]

 Premium health centre, commercial and shopping complexes & renowned schools are all within the vicinity. Video door phone. CCTV surveillance of complex periphery & tower entrance. Solar Energy for limited areas. Wireless internet connectivity. Party lawn with barbecue counter & outdoor music. Spa & Sauna. Multipurpose hall (yoga / aerobics).

7. UGCC Amber 7 exquisitely designed towers with panoramic views of the golf course. Spacious living in 3 bedroom apartments in sizes ranging from 2230-3799 sq. ft. Entrance lobby, art, waiting lounge. A state-of-the-art clubhouse with a fully equipped gymnasium. A multi-purpose hall and more 3 large swimming pools with overhead water feature cabanas and outdoor seating.

8. UGCC Burgundy

Ultra spacious luxury apartments that truly reflect your success and achievements as a global citizen. Location at Sector-96, Noida. Iconic towers up to 43 storeys tall, designed by Callison Inc., USA. Luxurious 4 bedroom apartments in 4465 5575 sq ft sizes. All apartments with expansive views of the golf course. High-speed elevators with glass facade overlooking the golf course. Exotic sky gardens on select floor lobbies. 24 hours concierge services at your beck and call. New age systems for complete security.

[37]

MAJOR REAL ESTATE COMPANIES IN NOIDA

[38]

DEVELOPERS PROJECTS TO BE STUDIED IN NOIDA

The projects which were studied with respect to Unitech Ltd. were of the following real estate developers: Mahagun Amarpali Supertech Jaypee

The comparative analysis is done among these developers projects in Noida.

[39]

MAHAGUNS PROJECTS

Moderne
With a series of path-breaking benchmark projects "Mahagun Moderne" is an attempt to Redefine Exuberance". Location at Sector-78, Noida. The project is being developed on 25 acres with total residential area of 13 acres and 12 acres of total green area. The project would be a mix of High Rise and Low Rise apartments constituting of 3BHK, 4BHK and 5BHK. It also has the concept of Independent flooring and Duplexes for 4BHK and 5BHK in Low Rise apartments. Sizes available from 1850 Sq Ft to 4100 Sq Ft. Leander Paes Tennis Academy, In house music & dance academy along with crche/playschools is another plus. Mahagun Moderne is a true reflection of the genius of internationally noted architect Hafeez Hafeez Contractor.

Marvella
Marvella is a specially crafted luxurious apartments. Sizes available from 5600 Sq Ft to 6000 Sq Ft. Located at Sector- 78, Noida. Project conceived and designed by Architect Hafeez Hafeez Contract. High Ceilings with Ultra Luxurious Interiors. Air Conditioning by Energy Efficient VRV System. [40]

 Home Automation & Lighting Control System. Breathtaking views from the Infinity Pool. Rejuvenate your senses at the independent recreational facility 'The CLUB'- Sky Lounge.

Specifications
LIVING ROOM Morderne Floors Walls Ceiling Imported Marbles Acrylic Emulsion Paint on POP pinning Acrylic Emulsion Paint with limited false ceiling BEDROOMS Floors Walls Ceiling Wooden Flooring Acrylic Emulsion Paint on POP pinning Acrylic Emulsion Paint with limited POP ceiling TOILETS Walls Floors Ceiling Fixture s Fittings Combination of Tiles, Acrylic Emulsion Paint Anti-skid Tiles Bison Board False ceiling and Acrylic Emulsion Paint Glass shower-partition, Towel rail, Soap dish English WC & Health Faucet, Wash Basin BALCONY Floors Ceiling Stone/Anti-skid Ceramic Tiles Exterior Paint DOORS Internal 8 high polished hard wood frame with laminated flush doors [41] 8 high polished hard wood frame with laminated flush doors Stone/Anti-skid Ceramic Tiles Exterior Paint Combination of Tiles, Acrylic Emulsion Paint Anti-skid Tiles Acrylic Emulsion Paint Glass shower-partition & Glass enclosure for WC in master toilet Single lever CP fittings of Kohler or equivalent Wooden flooring, Perlato Royal/Dyna marbles One concept wall with wallpaper Acrylic Emulsion Paint on POP punning with limited false ceiling Marvella Perlato Royal/Dyna or equivalent marbles Plastic paint on POP punning Plastic paint with limited false ceiling

Externa l/Windo ws

Powder coated aluminum doors/windows, windows of UPVC in all rooms LIFT LOBBY Combination of marbles/Granite Combination of marbles/Granite and Textured Paint Passenger Elevators OTHERS

Powder coated aluminum doors/windows, windows of UPVC in all rooms Combination of marbles/Granite Combination of marbles/Granite High speed Passenger Elevators and service lift Modular Switches, Copper wiring with MCBs 100% DG Power back-up CCTV at entrance lobby at Ground Floor

Floors Walls Lift

Electric als Power Backup Securit y System

Modular Switches, Copper wiring with MCBs 100% DG Power back-up CCTV at entrance lobby at Ground Floor

[42]

AMRAPALIS PROJECTS

Silicon City
Silicon city reflects the aesthetic amalgamation of technology and nature in creating dream homes. Location at Sector-76, Noida. Group Housing Spread over an Area of 1,75,000 Sq. M. 75% (Approx) Open Area. Green Club with Sports, Health, Leisure and Entertainment Facilities. Use of Bee Energy Star Labeled Equipments. Multi-Utility Sports Hall, Medical Facility. 2 Km (Approx.) from Metro Station and 3 Km (Approx.) from Fortis Hospital. Tot-Lot Areas, Amphitheatre, Rain Water Harvesting and Water Recycling Plant. Pick and Drop Facility from Nearest Metro Station. High Performance Window Glazing. Energy Efficient Lighting System and Controls. Evaporative Cooling in summer.

Titanium
Amrapali Titanium Low Rise Independent Floors offer a host of luxurious features and amenities. Located at Sector-119, Noida. Amrapali Titanium enjoys wide open spaces and a fresh, green, natural environment.

[43]

 Ground + 2 Floors only - with lift, offering exclusive living option in a gated community away from the densely populated group housing blocks. Specially designed Golf Putting Area with beautiful landscaping, exclusively for the residents of Amrapali Titanium. Rooftop splash pool accessible to all floors in the block with specially designed sitting. Converting the area into a fun and party zone. Recreation zone with a bar, gym, and home theatre in the basement. Indoor games table tennis, billiards and squash. Lifestyle swimming pool with a Jacuzzi and separate toddlers po ol. Set-Back areas treated to make effectively useful spaces that are a visual treat as well.

Specifications
LIVING ROOM Silicon City Floors Walls Ceiling Vitrified Tiles Finished walls with OBD in pleasing colors POP with OBD BEDROOMS Floors Vitrified Tiles Finished walls with OBD in pleasing colors POP with OBD KITCHEN Floors Anti skid Vitrified/ Ceramic Tiles 2' dado above working top & 5' from floor level on remaining walls by ceramic tiles [44] Anti skid Vitrified Tiles Vitrified Tiles & wooden laminating in Master Bedroom Plastic Paint with one wall having texture paint Designer POP Titanium Indo Italian Marble Plastic Paint with one wall having texture paint Designer POP

Walls Ceiling

Walls

Designer Ceramic tiles with border

Counter Fittings/Fixtures

Granite platform SS sinks & RO unit TOILETS

Granite Stone Geyser water supply & Chimney, SS sinks & RO unit

Walls Floors Ceiling Fittings/Fixtures

Ceramic Tiles up to Door level Anti skid Vitrified/ Ceramic Tiles POP with OBD CP fittings and mirrors, white sanitary ware with EWC BALCONY

Designer Ceramic tiles with border Anti skid Vitrified/ Ceramic Tiles Designer POP ISI fittings Standard chinaware

Floors Ceiling

Anti skid Vitrified/ Ceramic Tiles Texture Paint DOORS

Ceramic Tiles Designer POP

Internal

Hard wood frame with skin molded door shutter Powder coated/ anodized glazed aluminum/ UPVC LIFT LOBBY

Skin doors Fly mesh in oil external windows

External/Windows

Floors Walls Lift

Combination of marbles/granite Cladding up to 3' and texture paint above Kone lift OTHER

Combination of marbles/stone Granite tiles cladding & Texture paint above Kone lift

Electricals

Branded switches, Copper wiring with MCB's

Branded switches, Copper wiring with MCB's

[45]

SUPERTECHS PROJECTS

Cape Town
Cape Town has been envisioned as a complete, self-contained campus area built around the best of the facilities where every home is designed to the most demanding standards. A world-class leisure and residential community spread out over approx 50 sprawling acres located at Sector-74, Noida. Variants of well planned (2, 3, 4 bedroom) apartments and penthouse towers, Luxury Villas spread over a green area. 82% open landscaped area. 100 Acre adjoining city greens. Extensive sports facilities (including basketball, volleyball, badminton, tennis etc.) Swimming pool, Health Club, Medical Centre, Ayurvedic Massage Centre. A well equipped beauty salon run by professionals to give you the very best. A club house with luxury elements that will help you be you when you need the break.

North Eye
North Eye is a 66 floor tower with a height of 255 meters provides unprecedented levels of luxury, comforts, and services. Located at Sector-74, Noida. High-end shopping: East wing. [46]

 West wing features a crche, a play school and a primary school. Fully loaded studio apartments. Gym for fitness activities like aerobics, kick boxing, weight training, or some personalized modules. Pool Tables, indoor lounge for reading or relaxation. Dance/Yoga room. Steam, sauna and spa room for complete rejuvenation. Cigar rooms for responsible smoking. Air conditioned apartments with energy efficient.

Specifications
LIVING ROOM Cape Town Floors Walls Ceiling Vitrified Tiles Oil Bound Distemper Oil Bound Distemper BEDROOMS Floors Walls Ceiling Vitrified Tiles Oil Bound Distemper Oil Bound Distemper KITCHEN Floors Vitrified Tiles Italian marbles Ceramic tiles till 600 mm above counter, rest plastic emulsion paint High quality granite /imported/Indian marble High grade wooden flooring Plastic Paint with one wall having texture paint Designer POP North Eye Mix of Italian/Spanish marbles Plastic Emulsion Paint with POP punning or texture paint Designer POP

Walls

Ceramic tiles of 7" heights

Counter

Granite platform

[47]

Fittings/Fixtures

Stain steel Sink with C.P.Fittings Full Modular Kitchen with RO System TOILETS

Modular woodwork and fitting & Chimney, SS sinks & RO unit

Walls Floors Ceiling Fittings/Fixtures

Ceramic tiles of 7" heights Ceramic Tiles Oil Bound Distemper Washbasin WC & C.P. Fittings BALCONY

Blend of granite /imported tiles Italian marbles/ Designer tiles False Ceiling Chinaware, C.P. fittings, WC & washbasin

Floors Ceiling

Ceramic Tiles Permanent paint Finish DOORS

Marble/Granite/ Terrazzo tiles Permanent paint Finish

Internal External/Windows

Flush Shutter with Wooden Frame Powder Coated Aluminum With Double Rebate LIFT LOBBY

Seasoned hardwood frame with European style molded shutter

Floors Walls Lift

Kota Stone/Vitrified Tiles Oil Bound Distemper High speed passenger elevators OTHER Copper wiring and PVC Concealed conduit, modular switches and protective M.C.B's

Composite stone flooring Granite wall cladding High speed passenger elevators

Electricals

Modular switches, Copper wiring and protective M.C.B's

[48]

JAYPEES PROJECTS

Kosmos
Jaypee Greens KOSMOS, a modern residential gated community with expansive landscaped greens, water bodies and Zen gardens is an element of the array of residence at Wish Town, Noida. Located at Sector-134, Noida. Wish Town Kosmos is a separate gated community in itself spread over 40 acres, at Jaypee Greens Noida. The residences are high apartment towers offering a mix of 2, 3 BHK options with areas ranging from 800 sq. ft. to 1200 sq. ft. Jaypee Greens Kosmos will comprise all the modern amenities & facilities of a secure township that assures enormous comfort to life. Multiple Clubhouses with swimming pools, gymnasiums etc. Children Play areas. Educational facilities and medical Centre. Tennis & Badminton Courts. Close proximity to the Noida- Greater Noida Expressway.

Kasablanca
Jaypee Greens KASABLANCA Towers, a limited edition super luxury high-rise apartments located amidst the 18 hole golf course and is next to Boomerang-The Club. Located at Sector-128, Noida. Only 4BHK apartments with area of 3550 sq. ft. Each residence at Kasablanca is open on three sides. Surrounded by exquisite landscaped greens. [49]

 Advanced VRF technology air conditioning. Eco-friendly solar powered water heating system. Extensive outdoor sports facility.

Specifications
LIVING ROOM Kosmos Floors Walls Ceiling Tiles/ Laminated floor/ mosaic Oil Bound Distemper Oil Bound Distemper BEDROOMS Floors Walls Ceiling Tiles/ Laminated floor/ mosaic Oil Bound Distemper Oil Bound Distemper KITCHEN Floors Walls Vitrified Tiles Ceramic tiles of 2'-7" above counter Stone Marble/high quality designer tile 2' high dado in decorative tile above counter Granite counter with back splash of designer tiles SS Chimney, SS sinks, Designer modular kitchen, RO system Teak wood/ Hard wood Combination of stone/ Texture paint POP with cornice Kasablanca Italian/ Imported marbles Combination of stone/ Texture paint POP with cornice

Counter

Fittings/Fixtures

Sink

TOILETS Walls Floors Tiles in cladding up to 7' Vitrified Tiles Stone/ high quality tiles High quality ceramic/ vitrified designer tiles

[50]

Ceiling Fittings/Fixtures

Oil Bound Distemper All provided of standard company make BALCONY

POP/ False ceiling Premium fittings and fixtures

Floors Ceiling

Ceramic Tiles/ vitrified Mosaic tiles Oil Bound Distemper DOORS

External Grade Deck floor/ Vitrified tiles Plastic emulsion paint

Internal

Enamel painted flush doors

Teak wood solid doors Powder coated / anodized aluminum frames

Windows-pre-engineered External/Windows steel frame with wooden shutters doors LIFT LOBBY Floors Walls Lift Ceramic/ Mosaic tiles/ Marbles/ Kota stones Oil Bound Distemper High speed passenger elevators OTHER Cooper wiring and PVC Concealed conduit, modular switches and protective M.C.B's

Composite stone flooring Marble/ high quality designer tile High standard lifts

Electricals

Electrical wiring in concealed conduits with modular switches and power back-up

[51]

UNITECHS PROJECTS

Unihomes 3
A desirable and contemporary place within the reach of your hard earned money. Located at Sector-113, Noida. 2 & 3 BR Apartments with sizes 899-1192 sq ft. Unihomes enjoys excellent connectivity to Ghaziabad and Delhi through NH-24. The nearest metro station in Sector-32 is only 7 km, away, giving you an easy access to the entire NCR. Unihomes 3, is strategically located with a premium wide independent access road and green belt on 2 Sides. Fire safety provisions. Grocery and convenience store. Sewage treatment plant.

Exquisite
Exquisite, Noida is surrounded by parks on 2 sides, thus truly placing your home in the lap of nature. Located at Sector 117, Noida.

[52]

 A mere 15 minute drive would connect you to the throbbing commercial hub of sector 18 and a 10 minute drive to offices situated in developed sector 62. Enjoys an excellent connectivity to Delhi through NH-24. The nearest metro station in sector 32 is just 4 km away, giving you an easy access to the entire NCR. Premium health centre. Commercial and shopping complexes & renowned schools are all within the vicinity. Exquisite gem is safe under the constant eye of the outstanding security systems.

UGCC Burgundy
Ultra spacious luxury apartments that truly reflect your success and achievements as a global citizen. Location at Sector-96, Noida. Iconic towers up to 43 storey tall, designed by Callison Inc., USA. Luxurious 4 bedroom apartments in 4465 5575 sq ft sizes. All apartments with expansive views of the golf course. High-speed elevators with glass facade overlooking the golf course. Exotic sky gardens on select floor lobbies. 24 hours concierge services at your beck and call. New age systems for complete security. Fully equipped gym and multipurpose hall for Meditation, Yoga & Gatherings. Kid's splash pool and Kid's play area.

Specification
LIVING ROOM Exquisite Floors Imported marbles Unihomes 3 Vitrified tiles Burgundy Marble

[53]

Walls Ceiling

Acrylic emulsion paint on POP punning Oil Bound Distemper

Plastered and Acrylic painted by OBD emulsion paint Oil Bound Distemper Oil Bound Distemper Laminated wooden flooring

BEDROOMS Floors Laminated wooden floor Acrylic emulsion paint on POP punning Oil Bound Distemper KITCHEN Floors anti- skid Tiles Ceramic tiles ceramic tiles up to 2' height from counter top in counter area, rest with OBD Granite counter Ceramic tiles / Marbles Ceramic tiles till 600 mm above counter area, rest painted with acrylic emulsion Granite counter stainless steel sink and drain board Vitrified tiles

Walls Ceiling

Plastered and Acrylic painted by OBD emulsion paint Oil Bound Distemper Oil Bound Distemper

Walls

Acrylic emulsion paint on POP punning,

Counter

Granite counter premium brander CP fittings TOILETS

Fittings/Fixtures

SS sinks

Walls Floors Ceiling

Acrylic emulsion paint on POP punning, anti- skid Tiles Oil Bound Distemper premium brander white sanitary fixtures and CP fittings

Ceramic tiles up to 7' height Ceramic tiles Oil Bound Distemper white sanitary fixtures and CP fittings

Ceramic tiles up to ceiling Ceramic tiles / Marbles Oil Bound Distemper white sanitary fixtures, single lever CP fittings, bath tub in master bath

Fittings/Fixtures

[54]

BALCONY Floors Ceiling anti- skid Tiles with MS railing Oil Bound Distemper DOORS seasoned hardwood frame with European style molded shutters Seasoned hardwood frame with European style molded shutter Powder coated / anodized aluminum glazing Granite / marble / vitrified tiles Marble / granite / vitrified cladding and acrylic emulsion High speed passenger elevators Ceramic tiles Oil Bound Distemper Ceramic tiles Oil Bound Distemper

Internal

Painted doors with hardwood frame

External/Windows

Anodized/powder coated aluminum frame LIFT LOBBY

Floors

Marbles/ granite flooring

Combination of paint and stone/ tiles

Walls

Oil Bound Distemper

Oil Bound Distemper

Lift

High speed passenger elevators OTHER

3 passenger elevators in each tower

Electricals

Cooper wiring and PVC Concealed conduit, modular switches and protective M.C.B's

Copper wiring in concealed conduits with modular switches and power back-up

Copper electrical wiring in concealed conduits with provision for light points and modular switches

[55]

COMPARATIVE SHEET
BUILDER PROJECT LOCATION TOTAL TOWERS TOTAL APP TICKET SIZE Mahagun Marvella Moderne Sector 78 Sector 78 1 50 5600-6000 sq. ft. 5600 5825 5860 6000 17 2600 1290-1690 sq. ft. 1290 1650 1690 Amrapali Titanium Silicon city Sector 119 Sector 76 18 174 2662-4656 sq. ft. 2662 3504 3807 4656 44 6300 1035-2410 sq. ft. 1035 1180 1420 1545 1835 2410

PRICING BCP PLC GF Park facing 1st floor Corner flat Discount D.P. DISC FLEXI DISC LR PARKING IFMSD POWER BACK CLUB EXTRA launch date Possession time 2011 Jun-14 2010 14-Mar-14 2011 Jun-14 2010 Dec-13 7150 No PLC 200/ sq ft 300/ sq ft No PLC 5750 Inclusive of all charges and discounts 1,59,72,000 to 2,10,24,000 300/ sq ft 200/sq ft 300/ sq ft 100/ sq ft Inclusive of all charges and discounts 57,68,055 to 1,39,85,230

18% 10% 75/sq ft 400000 80/sq ft 25/ sq ft 200000

8.20% No Discount NA 400000 NA 1-10 KVARs. 20000 NA

[56]

BUILDER PROJECT LOCATION TOTAL TOWERS TOTAL APP TICKET SIZE

Supertech North eye Cape town Sector 74 Sector 74 1 800 520-3350 sq ft 520 1675 2510 3350 37 2500 930-2385 sq. ft. 930 1082 1150 1295 1505 1625 1945 2385 4797 250/ sq ft 50/ sq ft 200/ sq ft 50/ sq ft

Jaypee Kosmos Kasablanca Sector 134 Sector 128 80 5000 850-1310 sq ft. 850 1150 1200 1280 1310 3 198 3550 sq ft

PRICING BCP PLC GF Park facing 1st floor Corner flat Discount D.P. DISC FLEXI DISC LR PARKING IFMSD POWER BACK CLUB EXTRA launch date Possession time 2011 Dec-14 2010 Apr-14 2010 Dec-13 2012 Dec-15 9900 No PLC No PLC No PLC No PLC 4500 No PLC No PLC No PLC No PLC 9450 No PLC No PLC No PLC No PLC

12% 6% 150/sq ft 400000 100/sq ft 20000/ Kw 200000

10% 5% 150/sq ft 400000 50/ sq. ft. 20000(1kw mandatory) 100000

15% No Discount 50/sq ft 200000 100/sq ft 40/sq ft 100000

No Discount No Discount 50/sq ft 400000 200/sq ft 40/sq ft 600000

[57]

BUILDER PROJECT LOCATION TOTAL TOWERS TOTAL APP TICKET SIZE Unihomes 3 Sector 113 17 238 805-1192 sq ft 805 899 1168 1192

Unitech Exquisite Sector 117 6 336 2205-2450 sq ft 2205 2335 2415 2450

UGCC Burgundy Sector 96 6 386 4465-5575 sq ft 4465 5575

PRICING BCP PLC GF Park facing 1st floor Corner flat Discount D.P. DISC FLEXI DISC LR PARKING IFMSD POWER BACK CLUB EXTRA launch date Possession time 2010 May-16 2012 Jun-16 2011 Jul-17 10% 4% 95/ sq ft 400000 50/sq. ft 40/sq ft 100000 14% 7% 95/ sq ft 400000 75/ sq ft 40/sq ft 200000 14% 7% 132/ sq ft 400000 at the time offer 45/ sq ft Not Decided 4695 4545 75/sq ft 60/sq ft 60/ sq ft No PLC 100/ sq ft 150/ sq ft 150/ sq ft 75/ sq ft No PLC No PLC 350/ sq ft 350/sq ft 4995 9795

[58]

RESEARCH METHDOLOGY
Steps
Understanding the objectives and requirements of the project clearly. Prepared a questionnaire keeping in mind the objectives to be achieved. Searched for occupied housing complexes and under-construction housing complexes located in Noida. Conducted survey with the help of a questionnaire. Analyzed the data collected, through tables and charts in MS Excel. Drafted the report.

Limitations
Study was restricted to Noida. Study was restricted to residential projects of Noida.

Type of Data Collected

The research methodology adopted here is Exploratory Data is collected both through primary sources and secondary sources as well. i. Primary Data collectiona. Through direct interaction with real estate developers b. Through direct interaction with customers ii. Secondary Data collectiona. Through brochures of projects b. Journals & Magazines c. Company websites d. Internet sites on Property Analysis and interpretation of data Findings and conclusions.

[59]

Research Instruments

Questionnaire Personally interacted with people.

Sample Size
Developers: Five major real estate companies in Noida. Customers: Sample size taken is 100.

Area Covered
Noida

Statistical Presentation Tools Used

Pie Charts Bar Graphs

[60]

DATA ANALYSIS
Figure 1

Why do you have bought the apartment from that particular company?

6%
22% Brand reputation construction quality 35% 13% low price location others 24%

Findings: 35 per cent purchased apartments from that company because of good location. 24 per cent purchased apartments from that company because of low price. Approximately 22 per cent people thinks that Brand reputation was the main reason for purchasing apartments from that company. 13 per cent people purchased that apartment because of good construction quality. 6 per cent for other reasons.

[61]

Figure 2

Why do you have purchased apartment?

Others Future purpose Social status Investment Residential purpose 0% 5% 10% 15% 4% 8%

18%

31% 39% 20% 25% 30% 35% 40% 45%

Findings: 39 per cent of people have purchased the apartments from that company for residential purpose. 31 per cent have purchased apartment from that company for the purpose of investments. 18 per cent have purchased for other purposes like for giving gifts. 8 per cent thinks social status was the reason for purchasing apartment from that company. 4 per cent purchased the apartment for future purpose.

[62]

Figure 3

From where have you purchased your apartment? 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Dealers/ brokers Direct from the company Resale Others 2% 28% 29%

41%

Findings: 41 per cent purchased apartment directly from company. 29 per cent purchased from some resale market. 28 per cent purchased apartment from a dealer/broker. 2 per cent purchased from other sources.

[63]

Figure 4

Why have you purchased from that?

50% 45% 40% 35% 30% 25% 20% 15% 10% 15% 5% 0% Price Range of project Past experience Refrence Others 9% 21% 12% 43%

Findings: 43 per cent people purchased from that source because of appropriate price. 21 per cent purchased from that source because of reference. 15 per cent purchased from that source because of good past experience. 12 per cent purchased from that source because of other reasons. 9 per cent purchased from that source because of range of projects offered by that source.

[64]

Figure 5

When you decided to purchase your property, which of the following factors you consider the most important?

11% Location 33% 18% Density Price

Possession time
Others 6%

32%

Findings: 33 per cent people consider location as the most important factor for purchasing a property. 32 per cent people consider price as the most important factor for purchasing a property. While 18 per cent people think that the possession time of apartments matters most for purchasing it from that company. 11 per cent consider other factors for purchasing a property. Only 6 per cent are concerned about density.

[65]

Figure 6

When you purchased your current property, which of the following influenced you the most?

7% 28% 31% Spouse Friends/ relatives Sales personnel Self decision 19% 15% Others

Findings: 31 per cent people are not influenced by anyone. Its their decision to buy that property. 28 per cent people are influenced by their spouse. 19 per cent people are influenced by their friends and relative. 15 per cent people are influenced by the sales personnel. Only 7 per cent are influenced by other factors.

[66]

Figure 7

When you purchased your property, from where did you obtain information regarding the property?

Others

19

Advertisements

27

Internet

32

Company Visit 0 5

22 10 15 20 25 30 35

Findings: 32 per cent people obtain information from internet. 27 per cent gather information from advertisements on television, radio, newspaper etc. 22 per cent people obtain information from directly from the company. 19 per cent people obtain information from other sources like from friends, relatives etc.

[67]

Figure 8

Compared to villas what do you think are the demerits of apartments?

Others Scope of further construction Privacy Density Size Individual terrace 0

4 22

19
12 20 21 5 10 15 20 25

Findings: 22 per cent people thinks that villas are better than apartments because there is a scope of further construction in villas where as in apartment there is no futher scope of construction. 21 per cent people thinks that villas are better than apartments because villas have individual terrace and aparments do not have. 20 per cent people thinks that villas are better than apartments because villas are greater in size than apartments. 12 per cent thinks that villas have less density than apartments And 4 per cent have other reasons that villas are better than apartments.

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Figure 9

What are you expectations from upcoming projects?

11% 6% 27% More greenery Less density Construction quality Children's activity area 32% 24% Others

Findings: 32 per cent people are expecting better construction quality in upcoming projects. 27 per cent people want more greenery in upcoming projects. 24 per cent people want an apartments with less density. 11 per cent people expect other things like more tight security, less price, etc. 6 per cent people are expecting more childrens activity area.

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Figure 10

Which type of property you are looking for? 80 70 60 50 40 30 20 10 0 31 69

Privete housing complex

Government housing complex

Findings:

69 per cent people are looking for private housing complex because or more facilities. 31 per cent are looking for government housing facilities because of their low price.

[70]

Figure 11

Where are you planning to shift /invest

10% 22% 20%

Noida Greater Noida Expressway Noida Extension Others 48%

Findings: In Noida 48% of total respondents feels to invest / shift at greater noida expressway projects .Greater Noida Expressway is having connectivity with Delhi, Noida, Greater Noida, Agra etc. Now main development of Noida is in that areas only like MNCs offices, schools, college, etc. already being opened near to that area only. The main developers in express highway are Jaypee, Unitech, Supertech etc. In Noida 22% of total respondents feels to invest / shift to sectors like 44,50,51,60,76,77,78, 79 etc. In these sectors there are many upcoming projects by different developers like Supertech, Amrapali, Mahagun etc. After Noida & Greater Noida Express Highway, 20% of total respondents feel to invest at Noida Extension, because B.S.P. rate as compare to noida and express highway projects are very less. 10% of total respondents feel to invest / shift to other places.

[71]

Figure 12

Which purpose are you buying for?

5 Residential purpose Investment 42 53

Others

Findings: 53 per cent people are buying apartment for residential purpose. 42 per cent people are buying to invest. And 5 per cent are buying for other purposes such as for social status, future purposes, etc.

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Figure 13

What are your requirements?

Less possession time

Less density Good return in future Greenery Facilities Spacious 9

21

29

15
14 12

Findings: 29 per cent people are looking for good return in future. 21 per cent people are looking for projects with less possession time. 15 per cent people are looking for a good greenery lushed area. 14 per cent people are looking for good facilities like club houses, gymnasiums, spa, golf course, etc. 12 per cent people are looking for spacious apartments with big rooms, kitchens, bathroom, etc. Only 9 per cent people are looking for less dense apartments which have fewer towers and hence less number of apartments.

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Figure 14

Reason for choosing group housing

12%

9%

Need for more spaces Need for better location

17%

19%

Need for better facilities Need for healthy environment

16% 27%

Want for appealing construction Increase in status of living

Findings: 27 per cent people choose group housing because they needed better facility. 19 per cent people choose group housing because of better location. 17 per cent people choose group housing because of appealing construction environment. 16 per cent people choose group housing because they needed healthier environment. 12 per cent people choose group housing because of increased status of living. 9 per cent people choose group housing because of need for more space.

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FINDINGS AND INFERENCES

The demand in the residential space has increased. So, a good number of developers are coming up with these projects. Most of the projects are coming on the Noida-Greater Noida express highway, providing good connectivity with Delhi and Greater Noida as well. All developer firms are offering residential spaces mostly in form of apartment/ flats & penthouses. The sizes of the flats being offered are different with all developers. The maximum size of apartment offered amongst the five real estate companies project is 6000 sq. ft. from Mahaguns Project Marvella while Unitechs project UGCC Burgundy comes next with maximum area of 5575 sq. ft. Amrapalis Silicon city includes maximum number of towers i.e. 44. And the number of apartments is approximately 6300. Most of the companies are offering down payment and flexi payment discount. Most of the companies are charging Rs. 400000 for covered area car parking. Most of the companies are providing possession of flats at the mid of 2014. Supertechs project North Eye is charging the maximum basic compensation price of Rs. 9900 per sq. ft., which is followed by Unitechs project UGCC Burgundy with Rs. 9795 per sq. ft. Most of the developer firms do good promotional activities for their products in Digital & print media as well, and also do internet advertising which is the need of the hour. [75]

 All developers are well known established names, and are taking services of best people for architecture and design as it is very much important for creating competitive advantage over other developers. Most of the people prefer apartments situated at a good location and then the low price charged by the company. Approximately 22 per cent people think brand reputation as the reason of purchasing an apartment. Most of the people in Noida have purchased apartment for either residential purpose or for investment. Majority of people purchased apartment directly from the company or dealers/brokers. Approximately 29 per cent people purchased apartment from resale market. Majority of people purchase from their respective source because of the appropriate price and the references. In purchasing any property, majority of people are influenced by their spouse or it was their self decision. Approximately 15 per cent people are influenced by the sales personnel. Most of the people obtained information regarding the property from the internet and advertisements. 19 per cent people obtain information from other sources like from friends, relatives etc. Most of the people of Noida think scope of construction, individual terrace; size and privacy are the main demerits of apartments in comparison of villas. Most of the people are expecting better construction quality, less tower density and more greenery in upcoming projects. [76]

 Most of the new property buyers are looking for private housing complex. Most of the people are planning to invest/shift in Greater Noida Expressway while 22 per cent are planning to shift/invest in Noida. Most of the new buyers are looking for good return in future and the less possession time. Majority of respondents choose group housing because they need better facilities.
Location, healthy and appealing construction was also some of main

reasons for choosing group housing.

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LIMITATIONS
It was difficult to go deeper in research due to time, geographic and monetary constraints. The study was restricted to only Noida. This project is primarily focused on segment of residential projects offered by real estate developers in Noida. Respondents may not provide full or accurate information during the study.

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RECOMMENDATION AND SUGGESTION

Unitech should carry special promotional strategy, so that awareness about its offerings among people can be increased. In this time of cut throat competition other firms do a heavy advertising of their products in digital & print media as well. So, Unitech can consider advertising of its products by placing advertisements in digital media and print media as well. Hoardings at prime locations of city are another way of doing promotion which can be beneficial for the firm. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope. So, Unitech should consider its product for internet advertising and internet marketing through different property websites like bookmyflat.com, magickbricks.com, 99acres.com, etc. Unitech should provide timely possession of residential spaces to its customers so that people can rely on its brand name. Jaypee and ATS is the only developer offering independent villas at present in Noida. So, Unitech can also offer independent villas in its future projects. In this era of service marketing, providing value to clients is very much necessary. Unitech should anticipate the need of customers and value their product and services by providing them quality fixture and fittings. Unitech should maintain their construction quality and should come up with more and more projects on the best location in Noida as location and construction quality are major factor for purchasing an apartment. Unitech should also maintain their brand reputation so as to get more and more customers.

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 The people are purchasing apartments not just for residential purpose but also considering as the good investment option. So company should make decision after considering these things. Unitech should train their sales personnel so that they can persuade the customers to purchase apartments from Unitech.

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CONCLUSION
The real estate industry in India is yet in a promising stage. The sector happens to be the second largest employer after agriculture and is expected to grow at the rate of 30 per cent over the next decade. A growing migrant population due to increasing job opportunities, together with healthy infrastructure development, is underpinning demand in the regions residential real estate market. The demand in the residential space has increased. So, a good number of developers are coming up with these projects. Most of the projects are coming on the Noida-Greater Noida express highway, providing good connectivity with Delhi and Greater Noida as well. Most of the new buyers are looking for good return in future and the less possession time. Majority of respondents choose group housing because they need better facilities. Location, healthy and appealing construction was also some of main reasons for choosing group housing. Most of the people obtained information regarding the property from the internet and advertisements. Sites such as Magicbricks.com, 99acres.com, Makaan.com, IndiaProperty.com and CommonFloor.com are fast becoming the choice of consumers looking for renting a property, as well as for developers. Unitech is known for the quality of its products and is the first real estate developer to have been certified ISO 9001:2000 certificate in North India. Unitech have maintained their construction quality and because of their strategic pricing they have made their projects a great success.

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APPENDIX
Questionnaire
Name : ............................................. .............................................

Contact No. :

Presently staying/ owning any apartment/ flat (if not then refer to Q. 11). Which companys apartment do you own?

Q.1.

a. Unitech b. Jaypee c. Mahagun d. Amrapali e. Supertech f. Others

Q.2.

Why do you have bought the apartment from that particular company (refer Q1)?

a. Brand reputation b. Construction quality c. Low price d. Location e. Others

Q.3.

Why do you have purchased apartment?

a. For residential purpose b. Investment c. Social status d. Future purpose e. Others [82]

Q.4.

From where have you purchased your apartment?

a. Dealer/ broker b. Direct from the company c. Resale d. Others

Q.5.

Why have you purchased from that (refer Q4)?

a. Price b. Range of projects c. Past experience d. Reference e. Others

Q.6.

When you decided to purchase your property, which of the following factors you consider the most important?

a. Location b. Density c. Price d. Possession time e. Others

Q.7.

When you purchased your current property, which of the following influenced you the most?

a. Spouse b. Friends/ relatives c. Sales personnel d. Self decision e. Others

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Q.8.

When you purchased your property, where did you obtain information regarding the property?

a. Company Visit b. Internet c. Advertisements d. Others

Q.9.

Compared to villas what do you think are the demerits of apartments?

a. Individual terrace b. Size c. Density d. Privacy e. Scope of further construction

f.

Others

Q.10. What are you expectations from upcoming projects? a. More greenery b. Less density c. Construction quality d. Children activity area e. Others

Q.11. Which type of property you are looking for? a. Private Housing Complex b. Government Housing Complex

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Q.12. Where are you planning to shift /invest? a. Noida b. Greater Noida Expressway c. Noida Extension d. Others

Q.13. Which purpose are you buying for? a. For residential purpose b. Investment c. Others

Q.14. What are your requirements? a. Spacious b. Facilities c. Greenery d. Good return in future e. Less density f. Less possession time

Q.15. Which of the following is the reason for choosing group housing? a. Need for more space b. Need for better location c. Need for better facilities d. Need for healthy environment e. Want for appealing construction f. Increase in status of living

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BIBLIOGRAPHY
Articles
http://articles.economictimes.indiatimes.com/2013-0803/news/41034416_1_integrated-townships-pharande-spaces-anilpharande http://articles.timesofindia.indiatimes.com/2013-0708/internet/40442721_1_property-portals-estate-market-sudhir-pai http://articles.economictimes.indiatimes.com/2013-0624/news/40166820_1_slowdown-real-estate-sector-dtz-india

Books
Malhotra, Naresh, Marketing Research, 5th edition, Pearson education, 2008.

Websites
http://www.ibef.org/download/Real-Estate-March-220313.pdf http://www.unitechgroup.com/ http://www.amrapali.in/ http://www.jaypeegreens.com/ http://www.mahagunindia.com/ http://www.supertechlimited.com/

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