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Mark Ankcorn, SßN 166871
Ankcorn Lav Iirm, IC
110 LaureI Slreel
San Diego, CA 92101
TeIe¡hone: (619) 238-1811
IacsimiIe: (619) 544-9232
mark+cgIav.com
Allorneys for IIainliff
and lhe cIass
UNITED 5TATE5 DI5TRICT COURT
FOR THE 5OUTHERN DI5TRICT OF CALIFORNIA
LISA CASIY, an individuaI, on
behaIf of herseIf and olhers
simiIarIy silualed,
IIainliff,
v.
23andMe, INC., a cor¡oralion, and
DOIS 1-100,
Defendanls.
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CASI NO.
C!ass Actinn Cnmp!aint Inr
Vin!atinns nI: Ca!. Bus. & PrnI. C.
17200, ct scq., Ca!. Bus. & PrnI. C.
17500, ct scq., Ca!. Civ. C. 1750, ct
scq., Brcach nI Imp!icd
Warrantics, Un|ust Enrichmcnt,
and Misrcprcscntatinn
COMIS NOW lhe IIainliff, Lisa Casey, on behaIf of herseIf and aII
olhers simiIarIy silualed, on informalion and beIief, and for causes of
aclion againsl lhe Defendanl, and each of lhem, com¡Iains and aIIeges as
foIIovs:
NATURE OF THE ACTION
1. This ¡ro¡osed cIass aclion aIIeges lhal 23andMe, Inc.
(´Defendanl¨) faIseIy and misIeadingIy adverlises lheir SaIiva CoIIeclion
Kil/IersonaI Genome Service (´IGS¨) as ¡roviding ´heaIlh re¡orls on
240+ condilions and lrails¨, ´drug res¡onse¨, ´carrier slalus¨, among
olher lhings, vhen lhere is no anaIylicaI or cIinicaI vaIidalion for lhe IGS
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for ils adverlised uses.
2. In addilion, Defendanl uses lhe informalion il coIIecls from
lhe DNA lesls consumers ¡ay lo lake lo generale dalabases and slalislicaI
informalion lhal il lhen markels lo olher sources and lhe scienlific
communily in generaI, even lhough lhe lesl resuIls are meaningIess.
3 Des¡ile Defendanl's faiIure lo receive markeling aulhorizalion
or a¡¡rovaI from lhe Iood and Drug Adminislralion (´IDA¨), Defendanl
has sIovIy increased ils Iisl of indicalions for lhe IGS, and inilialed nev
markeling cam¡aigns, incIuding leIevision adverlisemenls in vioIalion of
lhe IederaI Iood, Drug and Cosmelic Acl (´IDC Acl¨).
PARTIE5
4. Al aII limes herein reIevanl, IIainliff Lisa Casey vas and is a
residenl of San Diego Counly, CaIifornia.
5. Al aII limes herein menlioned, Defendanl 23andMe, Inc., a
DeIavare Cor¡oralion, vas and is a cor¡oralion founded in 2006,
headquarlered in Mounlain Viev, CaIifornia, exisling under lhe Iavs of
lhe Slale of DeIavare and doing business in lhe Slale of CaIifornia and
eIsevhere lhroughoul lhe Uniled Slales of America.
JURI5DICTION AND VENUE
6. This Courl has |urisdiclion over lhe sub|ecl maller ¡resenled
by lhis Com¡Iainl because il is a cIass aclion arising under 28 U.S.C. Ç
1332(d), vhich, under lhe CIass Aclion Iairness Acl of 2005 (´CAIA¨),
Iub. L. No. 109-2, 119 Slal. 4 (2005), vhich ex¡IicilIy ¡rovides for lhe
originaI |urisdiclion of lhe IederaI Courls of any cIass aclion in vhich any
member of lhe ¡Iainliff cIass is a cilizen of a slale differenl from any
Defendanl, and in vhich lhe maller in conlroversy exceeds in lhe
aggregale lhe sum of $5,000,000.00, excIusive of inleresl and cosls.
IIainliff aIIeges lhe amounl in conlroversy here exceeds $5,000,000 among
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lhe ¡ro¡osed nalionvide CIass, beIieved lo number al Ieasl in lhe lens or
hundreds of lhousands, ¡olenliaIIy more, vho are enlilIed lo damages in
lhe amounl of lhe ¡urchase ¡rice of lhe IGS, currenlIy soId by Defendanl
for $99.00.
7. This Courl has ¡ersonaI |urisdiclion over Defendanl because
Defendanl is aulhorized lo do business and reguIarIy conducls business
in CaIifornia, and has markeled, designed, and soId IGS in CaIifornia.
Defendanl conducled business in CaIifornia vilh IIainliff Lisa Casey.
Defendanl lherefore has sufficienl minimum conlacls vilh lhis slale lo
render lhe exercise of |urisdiclion by lhis Courl ¡ermissibIe.
8. Venue is ¡ro¡er under 28 U.S.C. ÇÇ 1391(a-b) because a
subslanliaI ¡arl of lhe evenls or omissions giving rise lo IIainliff's cIaims
occurred in lhis Dislricl.
COMMON FACTUAL ALLEGATION5
9. IGS is a direcl-lo-consumer DNA genelic lesl. Afler a
consumer ¡urchases lhe IGS for $99.00 ¡Ius a¡¡IicabIe laxes, Defendanl
maiIs lo lhe cuslomer a ¡ackel incIuding a saIiva de¡osilory. The
cuslomer s¡ils inlo lhe de¡osilory, lhereby ¡roviding his or her DNA
sam¡Ie, and maiIs lhe ¡ackel back lo Defendanl. Defendanl aIIegedIy
runs a DNA lesl for 240+ condilions and lrails, and maiIs a re¡orl lo lhe
cuslomer regarding lhe risks or famiIy hislory characlerislics such as
coronary hearl disease or rheumaloid arlhrilis. AddilionaIIy, lhe
cuslomer can Iog-in lo Defendanl's vebsile for more fealures.
A. Defendanl Adverlises and Markels IGS as a ReIiabIe HeaIlh Aid
10 To benefil Defendanl's saIes of IGS, Defendanl adverlises and
markels IGS in muIli¡Ie media forms, incIuding inlernel, ¡rinl, and
leIevision.
11. A smaII sam¡Ie of such adverlising and markeling under lhe
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´HeaIlh¨ lab of Defendanl's vebsile shovs re¡resenlalions regarding lhe
vaIue of lhe IGS lo a cuslomer's heaIlh:
ª ´Learn hundreds of lhings aboul your heaIlh. Using
your DNA informalion, 23andMe heI¡s you knov more
aboul your heaIlh so you can lake an aclive roIe in
managing il. Wilh re¡orls on over 240+ heaIlh
condilions and lrails, here are a fev of lhe lhings you'II
Iearn aboul you.¨
ª ´IIan for lhe fulure. Iind oul if your chiIdren are al risk
for inheriled condilions, so you can ¡Ian for lhe heaIlh
of your famiIy.¨
ª ´Living veII slarls vilh knoving your DNA.¨
ª ´HeaIlh looIs - Documenl your famiIy heaIlh hislory,
lrack inheriled condilions, and share lhe knovIedge.¨
ª ´Drug res¡onse - Arm your doclor vilh informalion on
hov you mighl res¡ond lo cerlain medicalions.¨
ª ´ßeIov are a fev exam¡Ies |diabeles, arlhrilis, coronary
hearl disease, breasl cancer, ¡Iavix, Iaclose inloIerancej
vhere ve can heI¡ you Iearn more. And vhen you
knov more, you can make beller IifeslyIe choices, Iook
oul for common condilions and lake sle¡s lovard
miligaling serious diseases.¨
(hll¡s://vvv.23andme.com/heaIlh/ Accessed 11/26/13)
12. Defendanl markels and adverlises s¡ecific exam¡Ies of
diseases and condilions for vhich lhe IGS can aid lhe consumer. Iurlher,
Defendanl cIaims, ´Gel ¡ersonaIized recommendalions. ßased on your
DNA, ve'II ¡rovide s¡ecific heaIlh recommendalions for you.¨
Defendanl offers informalion on a consumer's risk regarding such serious
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diseases as diabeles, coronary hearl disease, and breasl cancer.
(hll¡s://vvv.23andme.com/heaIlh/ Accessed 11/26/13)
13. Defendanl describes lhe IGS service furlher:
´23andMe is a DNA anaIysis service ¡roviding informalion
and looIs for individuaIs lo Iearn aboul and ex¡Iore lheir
DNA. We use lhe IIIumina HumanOmniIx¡ress-24 formal
chi¡...Our chi¡ consisls of a fuIIy cuslom ¡aneI of ¡robes
for deleclive singIe nucIeolide ¡oIymor¡hisms (SNIs)
seIecled by our researchers. The seIeclion vas made lo
maximize lhe number of aclionabIe heaIlh and anceslry
fealures avaiIabIe lo cuslomers as veII as offer fIexibiIily for
fulure research.¨
14. Defendanls re¡resenlalions above are maleriaI lo reasonabIe
consumers.
ß. Defendanl Has Irovided No Su¡¡orl for Such Adverlisemenls
and Markeling lo IDA
15. Defendanl has rea¡ed lhe ¡rofil invoIved in markeling
seemingIy usefuI and reIiabIe IGS heaIlh services vhiIe simuIlaneousIy
faiIing lo ¡rovide ¡roof of lhe vaIidily of such markeling cIaims lo IDA in
vioIalion of lhe IDC Acl.
16. ßeginning in }uIy 2009, IDA vorked diIigenlIy vilh
Defendanl lo lry lo heI¡ Defendanl com¡Iy vilh reguIalory requiremenls
regarding safely and effecliveness and lo oblain markeling aulhorizalion
for lhe IGS device.
17. Then, IDA senl Defendanl a ´Warning Leller¨ on November
22, 2013, ciling concerns over vhelher or nol lhese lesls vork. The IDA
ciled concern aboul lhe ¡ubIic danger invoIved in faIse ¡osilives and faIse
negalives for such serious heaIlh condilions ¡ur¡orledIy lesled by IGS.
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18. The IDA Warning Leller furlher indicaled, among olher
lhings, lhal, ´To dale, 23andMe has faiIed lo ¡rovide adequale
informalion lo su¡¡orl a delerminalion lhal lhe IGS is subslanliaIIy
equivaIenl lo a IegaIIy markeled ¡redicale for any of lhe uses for vhich
you are markeling il, no olher submission for lhe IGS device lhal you are
markeling has been ¡rovided under seclion 510(k) of lhe |IDCj Acl, 21
U.S.C. Ç 360(k).¨
19. Afler more lhan 14 face-lo-face meelings, hundreds of emaiI
messages, and dozens of vrillen communicalions belveen Defendanl and
IDA concerning lhe ¡ubIic heaIlh consequences of inaccurale resuIls from
lhe IGS device, IDA has concIuded, ´...even afler lhese many inleraclions
vilh 23andMe, ve sliII do nol have any assurance lhal lhe firm has
anaIylicaIIy or cIinicaIIy vaIidaled lhe IGS for ils inlended uses...¨
20. Afler IDA ciled s¡ecific exam¡Ies of ¡olenliaI dangers lo
consumers, ils Ieller slales, ´The risk of serious in|ury or dealh is knovn
lo be high vhen ¡alienls are eilher non-com¡Iainl or nol ¡ro¡erIy dosed,
combined vilh lhe risk lhal a direcl-lo-consumer lesl resuIl may be used
by a ¡alienl lo seIf-manage, serious concerns are raised if lesl resuIls are
nol adequaleIy underslood by ¡alienls or if incorrecl lesl resuIls are
re¡orled.¨
21. Thus, Defendanl has markeled and soId IGS lo consumers for
years vilhoul any anaIylicaI or cIinicaI dala lo su¡¡orl lhe device's
efficacy. Des¡ile Iacking dala lo su¡¡orl lheir cIaims, Defendanl made
maleriaI re¡resenlalions lo cuslomers.
C. Ior Years, Defendanl Has IaIseIy, UnfairIy, and MisIeadingIy
Adverlised and Markeled IGS for lhe SoIe ßenefil of Defendanl and lo lhe
Delrimenl of CIass Members
22. Wilhoul cIinicaI dala, Defendanl conlinues lo make heaIlh and
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efficacy cIaims aboul lhe IGS. Wilhoul such cIaims, consumers vouId
Iack incenlive lo ¡urchase lhe ¡roducl. Thus, Defendanl has benefilled,
and conlinues lo benefil, from ils misIeading and unfair adverlising and
markeling.
23. If lhe dala is unknovn or cannol be ¡roduced by researchers,
lhe markeling cIaims are hoIIov and misIeading, crealed vilhoul backing
and vilh lhe aim of draving cuslomers lo ¡urchase lhe ¡roducl.
24. In a }anuary 9, 2013 Ieller, Defendanl slaled lo IDA lhal il vas
´com¡Ieling lhe addilionaI anaIylicaI and cIinicaI vaIidalions for lhe lesls
lhal have been submilled¨ and ´¡Ianning exlensive IabeIing sludies lhal
viII lake severaI monlhs lo com¡Iele.¨ Thus, a fuII 5 years afler lhe
commencemenl of markeling lhe IGS lo consumers, Defendanl cannol
su¡¡orl ils markeling cIaims vilh scienlific vaIidalion. In lhe absence of
vaIidalion, 5 years of markeling cIaims vere unfair, dece¡live, and
misIeading lo lhe consumers vho lrusled Defendanl vilh ¡olenliaIIy Iife-
aIlering heaIlh mallers.
25. Defendanl aIso ¡ubIishes ´research¨ based on lhe lesl resuIls
il com¡Iies from individuaI consumers ¡aying lo have lhe IGS lesl
adminislered, faIseIy cIaiming lhe resuIls ¡rovide meaningfuI slalislicaI
dala and usefuI scienlific resuIls.
26. IIainliff aIIeges lhal, in commilling lhe vrongfuI acls aIIeged
herein, Defendanl, in concerl vilh ils subsidiaries, affiIiales, and/or olher
reIaled enlilies and lheir res¡eclive em¡Ioyees, ¡Ianned, ¡arlici¡aled in
and furlhered a common scheme lo induce members of lhe ¡ubIic lo
¡urchase lhe IGS by means of misIeading, dece¡live and unfair
re¡resenlalions, and lhal Defendanl ¡arlici¡aled in lhe making of such
re¡resenlalions in lhal il disseminaled lhose misre¡resenlalions and/or
caused lhem lo be disseminaled.
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27. Defendanl's misre¡resenlalions and ¡raclices in|ured and
caused IIainliff and CIass members lo Iose money or ¡ro¡erly in lhal lhey
¡urchased an ex¡ensive ¡roducl vilh lhe ex¡eclalion lhal il vas
scienlificaIIy su¡¡orled.
PLAINTIFF'5 FACTUAL ALLEGATION5
28. IIainliff Lisa Casey ¡urchased lhe ¡roducl on Se¡lember 19,
2013, having been ex¡osed lo Defendanl's markeling via radio, ¡rinl
media, and onIine.
29. IIainliff ¡rovided her saIiva sam¡Ie, maiIed lhe IGS lo lhe
indicaled Iocalion, and lhen received an emaiI on Oclober 5, 2013 lhal her
sam¡Ie vas received and senl lo 23andMe's Iaboralory.
30. IIainliff received an emaiI on Oclober 27, 2013 slaling, ´Your
heaIlh resuIls as veII as seIecl anceslry fealures are ready lo reviev. DNA
ReIalives and Anceslry Com¡osilion reIy on addilionaI com¡ulalion, and
you'II receive an emaiI vhen lhose are com¡Iele.¨
31. IIainliff received an emaiI on November 19, 2013 slaling
lhal her com¡Iele anceslry resuIls vere nov avaiIabIe.
CLA55 ACTION ALLEGATION5
32. IIainliff brings lhis cIass-aclion Iavsuil on behaIf of herseIf
and lhe ¡ro¡osed CIass members under RuIe 23(b)(3) of lhe IederaI RuIes
of CiviI Irocedure.
33. IIainliff seeks cerlificalion of lhe foIIoving CIass:
AII ¡ersons in any of lhe 50 Uniled Slales and Dislricl of CoIumbia
vho ¡urchased a 23andMe SaIiva CoIIeclion Kil and IersonaI
Genome Service vilhin lhe CIass Ieriod.
S¡ecificaIIy excIuded from lhe CIass is lhe Defendanl and any
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enlilies in vhich Defendanl has a conlroIIing inleresl, Defendanl's agenls
and em¡Ioyees, lhe |udge lo vhom lhis aclion is assigned, members of lhe
|udge's slaff, and members of lhe |udge's famiIy.
34. !"#$%&'()*+ IIainliff does nol knov lhe exacl number or
idenlilies of CIass members bul beIieves lhal lhe CIass com¡rises lens of
lhousands, if nol miIIions, of consumers nalionvide. As such, CIass
members are so numerous lhal |oinder of aII members is im¡raclicabIe.
35. -&##&./0()* /.1 2%$1&#(./.3$+ WeII-defined, common IegaI
or facluaI queslions affecl aII CIass members. These queslions
¡redominale over queslions lhal mighl affecl individuaI CIass members.
Common queslions incIude, bul are nol Iimiled lo, lhe foIIoving:
A. Whelher Defendanl's adverlising, in any medium, vas
unfair, dece¡live, unlrue, or misIeading,
ß. Whelher Defendanl's arbilralion cIause a¡¡Iies lo CIass
members,
C. Whelher Defendanl soId lhe IGS vilh knovIedge of ils
ineffeclive, incom¡Iele, unreIiabIe, or misIeading resuIls,
D. Whelher Defendanl's Terms of Service vere adequaleIy
discIosed lo CIass members,
I. Whelher Defendanl's Terms of Service conlain
unconscionabIe and/or iIIusory lerms,
I. Whelher Defendanl oblained a¡¡ro¡riale and limeIy
¡remarkel a¡¡rovaI from IDA lo markel lhe IGS,
G. Whelher Defendanl's IGS re¡orl conslilules an
unaulhorized ¡raclice of medicine,
H. Whelher Defendanl's Terms of Service choice of CaIifornia
Iav a¡¡Iies lo CIass members,
I. Whelher Defendanl's ¡romises of ´heaIlh re¡orls´, ´heaIlh
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risks¨ and ´a firsl sle¡ in ¡revenlion¨, among olher ¡romises, vere IikeIy
lo misIead ob|ecliveIy reasonabIe consumers,
}. Whelher CIass members are enlilIed lo reslilulion and olher
equilabIe reIief, and
K. Whelher CIass members are enlilIed lo damages.
36. 4*2(3/0()*+ IIainliff's cIaim is ly¡icaI of CIass members'
cIaims. IIainliff and CIass members suslained simiIar in|ury as a direcl
resuIl of ¡urchasing lhe IGS as a resuIl of dece¡live adverlising and
vilhoul reIiabiIily of resuIls.
37. 51$6"/3*+ IIainliff viII fairIy and adequaleIy re¡resenl and
¡rolecl CIass members' inleresls. IIainliff has no inleresls anlagonislic lo
CIass members. IIainliff has relained counseI vilh ex¡erience
¡roseculing consumer cIass-aclion and com¡Iex Iiligalion cIaims.
38. 7"2$%(&%()*+ A cIass aclion is lhe su¡erior melhod for fairIy
and efficienlIy ad|udicaling lhis conlroversy for lhe foIIoving reasons:
A. CIass members' cIaims are reIaliveIy smaII com¡ared lo
lhe ex¡ense and efforl required lo successfuIIy Iiligale
lheir cIaims individuaIIy. Therefore, il vouId be
im¡raclicabIe for CIass members lo seek individuaI
redress for Defendanl's iIIegaI conducl,
ß. Iven if CIass members couId afford lhe burden of
individuaI Iiligalion, lhe courl syslem vouId be
overvheImed by such a burden. IndividuaI Iiligalion
creales lhe ¡olenliaI for inconsislenl resuIls and deIays
recovery/|udgmenl for lhe ¡arlies invoIved. In conlrasl,
a cIass aclion ¡resenls far fever managemenl difficuIlies
vhiIe ¡roviding lhe benefil of singIe ad|udicalion,
economy of scaIe, and com¡rehensive su¡ervision by a
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singIe courl, and
c. IIainliff anlici¡ales no unusuaI difficuIlies in managing
a cIass aclion in lhis case.
FIR5T CAU5E OF ACTION
Vin!atinn nI Bus. & PrnI. Cndc § 17200, ct scq.
("unIair" and "Iraudu!cnt" prnngs)
(ßy IIainliff and lhe Iro¡osed CIass Againsl Defendanl)
39. IIainliff re-aIIeges and incor¡orales by reference lhe
aIIegalions sel forlh in lhis CIass Aclion Com¡Iainl.
40. This cause of aclion is broughl on behaIf of IIainliff and
members of lhe generaI ¡ubIic ¡ursuanl lo lhe ´unfair¨ and ´frauduIenl¨
¡rongs of CaI. ßus. & Irof. Code ÇÇ 17200 el seq., vhich ¡rovide lhal
´unfair com¡elilion shaII mean and incIude any unIavfuI, unfair or
dece¡live business acl or ¡raclice and unfair, dece¡live, unlrue or
misIeading adverlising and any acl ¡rohibiled by Cha¡ler I (commencing
vilh Seclion 17500) as Iarl 3 of Division 7 of lhe ßusiness and Irofessions
Code.¨
41. As aIIeged above, IIainliff has slanding lo ¡ursue lhis cIaim as
IIainliff has suffered in|ury in facl and has Iosl money or ¡ro¡erly as a
resuIl of Defendanl's aclions as sel forlh herein. S¡ecificaIIy, ¡rior lo lhe
fiIing of lhis aclion, IIainliff ¡urchased lhe IGS lhal unfairIy, unIavfuIIy,
dece¡liveIy, and misIeadingIy re¡resenled il vouId aIIov buyers lo
´|Ijearn hundreds of lhings aboul your heaIlh,¨ ´|¡jIan for lhe fulure,¨
´|fjind oul if your chiIdren are al risk for inheriled condilions, so you can
¡Ian for lhe heaIlh of your famiIy,¨ ´|djocumenl your famiIy heaIlh
hislory, lrack inheriled condilions, and share lhe knovIedge,¨ ´|ajrm
your doclor vilh informalion on hov you mighl res¡ond lo cerlain
medicalions,¨ and Iearn more aboul lhe buyer's susce¡libiIily lo
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condilions Iike diabeles, arlhrilis, coronary hearl disease, breasl cancer,
¡Iavix, and Iaclose inloIerance. In facl, lhe IGS does none of lhose lhings
and lhe resuIls il ¡rovides are nol su¡¡orled by any scienlific evidence.
42. In ils markeling and adverlising, Defendanl makes faIse and
misIeading slalemenls regarding lhe uses and benefils of lhe IGS.
43. The misre¡resenlalions by Defendanl are maleriaI facls and
conslilule an unfair and frauduIenl business ¡raclice vilhin lhe meaning
of ßusiness & Irofessions Code Ç 17200, el seq.
44. Defendanl's business ¡raclices, as aIIeged herein, are unfair
and frauduIenl because: (1) lhe in|ury lo lhe consumer is subslanliaI, (2)
lhe in|ury is nol oulveighed by any counlervaiIing benefils lo consumers
or com¡elilion, and (3) consumers couId nol reasonabIy have avoided lhe
informalion because Defendanl inlenlionaIIy misIead lhe consuming
¡ubIic by means of lhe cIaims made vilh res¡ecl lo lhe IGS as sel forlh
herein.
45. Defendanl's business ¡raclices as aIIeged herein are frauduIenl
because lhey are IikeIy lo deceive cuslomers inlo beIieving lhal lhe
Iroducls have uses and benefils lhal lhey do nol have.
46. In addilion, Defendanl's use of various forms of adverlising
media lo adverlise, caII allenlion lo or give ¡ubIicily lo lhe saIe of goods
or merchandise vhich are nol as re¡resenled in any manner conslilules
unfair com¡elilion, unfair, dece¡live, unlrue or misIeading adverlising,
and an unIavfuI business ¡raclice vilhin lhe meaning of ßusiness &
Irofessions Code Ç 17200, el seq.
47. Defendanl's vrongfuI business ¡raclices consliluled, and
conslilule, a conlinuing course of conducl of unfair com¡elilion because
Defendanl is markeling and seIIing lhe IGS in a manner IikeIy lo deceive
lhe ¡ubIic.
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48. IIainliff and lhe ¡ulalive cIass members vere misIed inlo
¡urchasing lhe Iroducls by Defendanl's dece¡live conducl as aIIeged
above. IIainliff and olher ¡ulalive cIass members vere misIed because lhe
misre¡resenlalions and omissions vere uniform and maleriaI.
49. Iursuanl lo ßusiness & Irofessions Code Ç 17203, IIainliff and
lhe members of lhe CIass seek an order of lhis Courl en|oining Defendanl
from conlinuing lo engage, use, or em¡Ioy ils unfair and frauduIenl
¡raclice of adverlising lhe saIe and use of lhe IGS ¡roducls. Likevise,
IIainliff and lhe members of lhe CIass seek an order requiring Defendanl
lo cease cIaiming lhe IGS can aIIov consumers lo ´|Ijearn hundreds of
lhings aboul your heaIlh,¨ ´|¡jIan for lhe fulure,¨ ´|fjind oul if your
chiIdren are al risk for inheriled condilions, so you can ¡Ian for lhe heaIlh
of your famiIy,¨ ´|djocumenl your famiIy heaIlh hislory, lrack inheriled
condilions, and share lhe knovIedge,¨ ´|ajrm your doclor vilh
informalion on hov you mighl res¡ond lo cerlain medicalions,¨ and Iearn
more aboul lhe buyer's susce¡libiIily lo condilions Iike diabeles, arlhrilis,
coronary hearl disease, breasl cancer, ¡Iavix, and Iaclose inloIerance.
IIainliff aIso requesls an order avarding IIainliff and lhe CIass reslilulion
of lhe money vrongfuIIy acquired by Defendanl by means of
res¡onsibiIily allached lo Defendanl's faIse and misIeading
re¡resenlalions.
50. IIainliff has suffered in|ury in facl and has Iosl money as a
resuIl of Defendanl's faIse and misIeading re¡resenlalions.
5ECOND CAU5E OF ACTION
Vin!atinn nI Bus. & PrnI. Cndc § 17200, ct scq.
("un!awIu!" prnng)
(ßy IIainliff and lhe Iro¡osed CIass Againsl Defendanl)
51. IIainliff re-aIIeges and incor¡orales by reference lhe
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aIIegalions sel forlh in lhis CIass Aclion Com¡Iainl.
52. This cause of aclion is broughl on behaIf of IIainliff and
members of lhe generaI ¡ubIic ¡ursuanl lo lhe ´unIavfuI¨ ¡rong of lhe
CaI. ßus. & Irof. Code ÇÇ 17200 el seq., vhich ¡rovides lhal ´unfair
com¡elilion shaII mean and incIude any unIavfuI, unfair or dece¡live
business acl or ¡raclice and unfair, dece¡live, unlrue or misIeading
adverlising and any acl ¡rohibiled by Cha¡ler I (commencing vilh
Seclion 17500) as Iarl 3 of Division 7 of lhe ßusiness and Irofessions
Code.¨
53. As aIIeged hereinabove, IIainliff has slanding lo ¡ursue lhis
cIaim as IIainliff has suffered in|ury in facl and has Iosl money or
¡ro¡erly as a resuIl of Defendanl's aclions as sel forlh herein. S¡ecificaIIy,
¡rior lo lhe fiIing of lhis aclion, IIainliff ¡urchased lhe IGS lhal unfairIy,
unIavfuIIy, dece¡liveIy, and misIeadingIy re¡resenled il vouId aIIov
buyers lo ´|Ijearn hundreds of lhings aboul your heaIlh,¨ ´|¡jIan for lhe
fulure,¨ ´|fjind oul if your chiIdren are al risk for inheriled condilions, so
you can ¡Ian for lhe heaIlh of your famiIy,¨ ´|djocumenl your famiIy
heaIlh hislory, lrack inheriled condilions, and share lhe knovIedge,¨
´|ajrm your doclor vilh informalion on hov you mighl res¡ond lo cerlain
medicalions,¨ and Iearn more aboul lhe buyer's susce¡libiIily lo
condilions Iike diabeles, arlhrilis, coronary hearl disease, breasl cancer,
¡Iavix, and Iaclose inloIerance. In facl, lhe IGS does none of lhose lhings
and lhe resuIls il ¡rovides are nol su¡¡orled by any scienlific evidence.
54. In ils markeling and adverlising, Defendanl makes faIse and
misIeading slalemenls regarding lhe uses and benefils of lhe IGS
55. The misre¡resenlalions by Defendanl are maleriaI facls and
conslilule an unIavfuI business ¡raclice.
56. Defendanl's business ¡raclices, as aIIeged herein, are unIavfuI
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because: (1) lhey vioIale lhe IederaI Iood Drug and Cosmelic Acl (21
U.S.C. ÇÇ 301, el seq.) and lhe CaIifornia Sherman Lav (HeaIlh & Safely
Code Ç 110100, el seq.), (2) lhey vioIale seclions 1770(a)(5), 1770(a)(7),
1770(a)(9) and 1770(a)(16) of lhe CLRA, CiviI Code Ç 1750, el seq., and (3)
lhey vioIale ßusiness & Irofessions Code Ç 17500.
57. IIainliff and olher ¡ulalive cIass members vere misIed
because lhe misre¡resenlalions and omissions vere uniform and maleriaI.
58. Iursuanl lo ßusiness & Irofessions Code Ç 17203, IIainliff and
lhe members of lhe CIass seek an order of lhis Courl en|oining Defendanl
from conlinuing lo engage, use, or em¡Ioy ils unfair and frauduIenl
¡raclice of adverlising lhe saIe and use of lhe Iroducls. Likevise, IIainliff
and lhe members of lhe CIass seek an order requiring Defendanl lo cease
cIaiming lhe IGS can aIIov consumers lo ´|Ijearn hundreds of lhings
aboul your heaIlh,¨ ´|¡jIan for lhe fulure,¨ ´|fjind oul if your chiIdren are
al risk for inheriled condilions, so you can ¡Ian for lhe heaIlh of your
famiIy,¨ ´|djocumenl your famiIy heaIlh hislory, lrack inheriled
condilions, and share lhe knovIedge,¨ ´|ajrm your doclor vilh
informalion on hov you mighl res¡ond lo cerlain medicalions,¨ and Iearn
more aboul lhe buyer's susce¡libiIily lo condilions Iike diabeles, arlhrilis,
coronary hearl disease, breasl cancer, ¡Iavix, and Iaclose inloIerance.
IIainliff aIso requesls an order avarding IIainliff and lhe CIass reslilulion
of lhe money vrongfuIIy acquired by Defendanl by means of
res¡onsibiIily allached lo Defendanl's faIse and misIeading
re¡resenlalions.
59. IIainliff has suffered in|ury in facl and has Iosl money or
¡ro¡erly as a resuIl of Defendanl's faIse re¡resenlalions.
THIRD CAU5E OF ACTION
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Fa!sc and mis!cading advcrtising in vin!atinn nI
Bus. & prnI. Cndc §§ 17500 ct scq.
(ßy IIainliff and lhe Iro¡osed CIass Againsl Defendanl)
60. IIainliff re-aIIeges and incor¡orales by reference lhe
aIIegalions sel forlh su¡ra in lhis CIass Aclion Com¡Iainl.
61. This cause of aclion is broughl ¡ursuanl lo ßusiness &
Irofessions Code ÇÇ 17500, el seq.
62. ßusiness & Irofessions Code Ç 17500 ¡rovides lhal il is
unIavfuI for any ¡erson or cor¡oralion, or any em¡Ioyee lhereof ´vilh
inlenl direclIy or indireclIy lo dis¡ose of reaI or ¡ersonaI ¡ro¡erly... or lo
induce lhe ¡ubIic lo enler inlo any obIigalion reIaling lherelo, lo make or
disseminale or cause lo be made or disseminaled before lhe ¡ubIic in lhis
slale, or lo make or disseminale or cause lo be made or disseminaled from
lhis slale before lhe ¡ubIic in any slale, in any nevs¡a¡er or olher
¡ubIicalion, or any adverlising device, or by ¡ubIic oulcry or
¡rocIamalion, or in any olher manner or means vhalever, incIuding over
lhe Inlernel, any slalemenl, concerning lhal reaI or ¡ersonaI ¡ro¡erly... or
concerning any circumslance or maller of facl connecled vilh lhe
¡ro¡osed ¡erformance or dis¡osilion lhereof, vhich is unlrue or
misIeading, and vhich is knovn, or vhich by lhe exercise of reasonabIe
care shouId be knovn, lo be unlrue or misIeading...¨
63. In ils adverlising and markeling of lhe IGS, Defendanl makes
faIse and misIeading slalemenls lhal lhe IGS can aIIov consumers lo
´|Ijearn hundreds of lhings aboul your heaIlh,¨ ´|¡jIan for lhe fulure,¨
´|fjind oul if your chiIdren are al risk for inheriled condilions, so you can
¡Ian for lhe heaIlh of your famiIy,¨ ´|djocumenl your famiIy heaIlh
hislory, lrack inheriled condilions, and share lhe knovIedge,¨ ´|ajrm
your doclor vilh informalion on hov you mighl res¡ond lo cerlain
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C!ass Actinn Cnmp!aint
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medicalions,¨ and Iearn more aboul lhe buyer's susce¡libiIily lo
condilions Iike diabeles, arlhrilis, coronary hearl disease, breasl cancer,
¡Iavix, and Iaclose inloIerance.
64. IIainliff ¡urchased lhe IGS lhal unfairIy, unIavfuIIy,
dece¡liveIy, and misIeadingIy re¡resenled il can aIIov consumers lo
´|Ijearn hundreds of lhings aboul your heaIlh,¨ ´|¡jIan for lhe fulure,¨
´|fjind oul if your chiIdren are al risk for inheriled condilions, so you can
¡Ian for lhe heaIlh of your famiIy,¨ ´|djocumenl your famiIy heaIlh
hislory, lrack inheriled condilions, and share lhe knovIedge,¨ ´|ajrm
your doclor vilh informalion on hov you mighl res¡ond lo cerlain
medicalions,¨ and Iearn more aboul lhe buyer's susce¡libiIily lo
condilions Iike diabeles, arlhrilis, coronary hearl disease, breasl cancer,
¡Iavix, and Iaclose inloIerance. In facl, lhe IGS does none of lhose lhings
and lhe resuIls il ¡rovides are nol su¡¡orled by any scienlific evidence.
65. Defendanl engaged in lhe dece¡live conducl aIIeged above,
vhich incIuded dece¡live and unlrue re¡resenlalions regarding lhe IGS
¡roducl, made lo induce lhe ¡ubIic lo ¡urchase lhe ¡roducl.
66. In ils markeling and adverlising, Defendanl makes knovingIy
faIse and misIeading slalemenls regarding lhe ingredienls, characlerislics,
uses and benefils of lhe Iroducls.
67. Defendanl is avare lhal lhe cIaims lhal il makes aboul lhe
Iroducls are faIse and misIeading.
68. In addilion, Defendanl's use of various forms of adverlising
media lo adverlise, caII allenlion lo or give ¡ubIicily lo lhe saIe of goods,
devices, or merchandise vhich are nol as re¡resenled in any manner
conslilules unfair com¡elilion, unfair, dece¡live, unlrue or misIeading
adverlising, and an unIavfuI business ¡raclice vilhin lhe meaning of
ßusiness & Irofessions Code ÇÇ 17500, el seq.
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69. There vere reasonabIy avaiIabIe aIlernalives lo furlher
Defendanl's Iegilimale business inleresls, olher lhan lhe conducl
described herein.
70. IIainliff and lhe ¡ulalive cIass members vere misIed inlo
¡urchasing lhe Iroducls by Defendanl's dece¡live conducl as aIIeged
hereinabove.
71. IIainliff and olher ¡ulalive cIass members vere misIed and lhe
misre¡resenlalions and omissions vere uniform and maleriaI.
72. Iursuanl lo ßusiness & Irofessions Code ÇÇ 17203 and 17535,
IIainliff and lhe members of lhe CIass seek an order of lhis Courl
en|oining Defendanl from conlinuing lo engage, use, or em¡Ioy ils
¡raclice of adverlising lhe saIe and use of lhe Iroducl cIaiming il can
aIIov consumers lo ´|Ijearn hundreds of lhings aboul your heaIlh,¨
´|¡jIan for lhe fulure,¨ ´|fjind oul if your chiIdren are al risk for inheriled
condilions, so you can ¡Ian for lhe heaIlh of your famiIy,¨ ´|djocumenl
your famiIy heaIlh hislory, lrack inheriled condilions, and share lhe
knovIedge,¨ ´|ajrm your doclor vilh informalion on hov you mighl
res¡ond lo cerlain medicalions,¨ and Iearn more aboul lhe buyer's
susce¡libiIily lo condilions Iike diabeles, arlhrilis, coronary hearl disease,
breasl cancer, ¡Iavix, and Iaclose inloIerance. IIainliff aIso requesls an
order avarding IIainliff and lhe CIass reslilulion of lhe money
vrongfuIIy acquired by Defendanl by means of res¡onsibiIily allached lo
Defendanl's faIse and misIeading re¡resenlalions.
73. IIainliff has suffered in|ury in facl and has Iosl money as a
resuIl of Defendanl's faIse re¡resenlalions.
FOURTH CAU5E OF ACTION
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Vin!atinns nI Ca!. Civ. Cndc §§ 1750 ct scq.
(ßy IIainliff and lhe Iro¡osed CIass Againsl Defendanl)
74. IIainliff re-aIIeges and incor¡orales by reference lhe
aIIegalions sel forlh su¡ra in lhis CIass Aclion Com¡Iainl.
75. This cause of aclion is broughl ¡ursuanl lo CaI. Civ. Code ÇÇ
1750 el seq., on behaIf of himseIf and lhe CIass.
76. IIainliff ¡urchased lhe Iroducl lhal unfairIy, unIavfuIIy,
dece¡liveIy, and misIeadingIy re¡resenled il can aIIov consumers lo
´|Ijearn hundreds of lhings aboul your heaIlh,¨ ´|¡jIan for lhe fulure,¨
´|fjind oul if your chiIdren are al risk for inheriled condilions, so you can
¡Ian for lhe heaIlh of your famiIy,¨ ´|djocumenl your famiIy heaIlh
hislory, lrack inheriled condilions, and share lhe knovIedge,¨ ´|ajrm
your doclor vilh informalion on hov you mighl res¡ond lo cerlain
medicalions,¨ and Iearn more aboul lhe buyer's susce¡libiIily lo
condilions Iike diabeles, arlhrilis, coronary hearl disease, breasl cancer,
¡Iavix, and Iaclose inloIerance. In facl, lhe IGS does none of lhose lhings
and lhe resuIls il ¡rovides are nol su¡¡orled by any scienlific evidence.
77. IIainliff is an individuaI vho ¡urchased lhe Iroducl for
¡ersonaI, famiIy or househoId ¡ur¡oses.
78. The ¡urchase of lhe IGS by IIainliff and CIass members vere
and are ´lransaclions¨ vilhin lhe meaning of CiviI Code Ç1761(e).
79. Defendanl's markeling, IabeIing, adverlising and saIes of
lhe IGS, lhal misIeadingIy cIaim IGS can aIIov consumers lo ´|Ijearn
hundreds of lhings aboul your heaIlh,¨ ´|¡jIan for lhe fulure,¨ ´|fjind oul
if your chiIdren are al risk for inheriled condilions, so you can ¡Ian for lhe
heaIlh of your famiIy,¨ ´|djocumenl your famiIy heaIlh hislory, lrack
inheriled condilions, and share lhe knovIedge,¨ ´|ajrm your doclor vilh
informalion on hov you mighl res¡ond lo cerlain medicalions,¨ and Iearn
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more aboul lhe buyer's susce¡libiIily lo condilions Iike diabeles, arlhrilis,
coronary hearl disease, breasl cancer, ¡Iavix, and Iaclose inloIerance
vioIaled lhe CLRA in al Ieasl lhe foIIoving res¡ecls as sel forlh in delaiI
above:
a. In vioIalion of CiviI Code Ç770(a)(5), Defendanl re¡resenled
lhal lhe IGS has characlerislics, ingredienls, uses, and benefils
vhich il does nol have,
b. In vioIalion of CiviI Code Ç1770(a)(7), Defendanl re¡resenled
lhal lhe IGS is of a ¡arlicuIar slandard, quaIily, or grade,
vhich il is nol.
c. In vioIalion of CiviI Code Ç1770(a)(9), Defendanl adverlised
lhe IGS vilh an inlenl nol lo seII lhe IGS as adverlised, and,
d. In vioIalion of CiviI Code Ç1770(a)(16), Defendanl re¡resenled lhal
lhe sub|ecl of lhe saIe of lhe IGS has been su¡¡Iied in
accordance vilh a ¡revious re¡resenlalion vhen il has nol.
80. Defendanl's aclions as described herein vere done vilh
conscious disregard of IIainliff's righls, and Defendanl vas vanlon and
maIicious in ils conceaImenl of same.
81. Defendanl's vrongfuI business ¡raclices consliluled, and
conslilule, a conlinuing course of conducl in vioIalion of lhe CLRA
because Defendanl is sliII re¡resenling lhal lhe IGS has characlerislics
and abiIilies vhich il does nol have, and has lhus in|ured IIainliff and lhe
CIass.
82. IIainliff and CIass members have suffered in|ury in facl and
have Iosl money or ¡ro¡erly as a resuIl of Defendanl's faIse
re¡resenlalions.
83. Iursuanl lo CiviI Code Ç 1782, concurrenlIy vilh lhe
fiIing of lhis Com¡Iainl, IIainliff viII nolify Defendanl in vriling by
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cerlified maiI of lhe aIIeged vioIalions of seclion 1770 and demand lhal lhe
same be correcled. If Defendanl faiIs lo reclify or agree lo reclify lhe
¡robIems associaled vilh lhe aclion delaiIed above vilhin 30 days of lhe
dale of vrillen nolice ¡uruanl lo CiviI Code Ç 1782, IIainliff viII amend
lhis Com¡Iainl lo add cIaims for acluaI, ¡unilive and slalulory damages,
as a¡¡ro¡riale in accordance vilh CiviI Code Ç 1782(a) & (d).
84. IIainliff seeks damages and is enlilIed lo equilabIe reIief in lhe
form of an order requiring Defendanl lo make fuII reslilulion lo
¡urchasers of lhe IGS of aII monies vrongfuIIy oblained as a resuIl of lhe
conducl described above.
85. IIainliff and CIass members seek an order of lhis Courl
en|oining Defendanl from conlinuing lo engage, use, or em¡Ioy ils
¡raclice of adverlising lhe saIe and use of lhe IGS cIaiming il can aIIov
consumers lo ´|Ijearn hundreds of lhings aboul your heaIlh,¨ ´|¡jIan for
lhe fulure,¨ ´|fjind oul if your chiIdren are al risk for inheriled
condilions, so you can ¡Ian for lhe heaIlh of your famiIy,¨ ´|djocumenl
your famiIy heaIlh hislory, lrack inheriled condilions, and share lhe
knovIedge,¨ ´|ajrm your doclor vilh informalion on hov you mighl
res¡ond lo cerlain medicalions,¨ and Iearn more aboul lhe buyer's
susce¡libiIily lo condilions Iike diabeles, arlhrilis, coronary hearl disease,
breasl cancer, ¡Iavix, and Iaclose inloIerance. IIainliff aIso requesls an
order avarding IIainliff and lhe CIass reslilulion of lhe money
vrongfuIIy acquired by Defendanl by means of res¡onsibiIily allached lo
Defendanl's faIse and misIeading re¡resenlalions.
FIFTH CAU5E OF ACTION
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Brcach nI warranty nI mcrchantabi!ity and Iitncss Inr a particu!ar
purpnsc
(ßy IIainliff and lhe Iro¡osed CIass Againsl Defendanl)
86. IIainliff reaIIeges and incor¡orales by reference every
aIIegalion sel forlh in lhe ¡receding ¡aragra¡hs as lhough fuIIy sel forlh
herein.
87. Defendanls deveIo¡ed, designed, lesled, manufaclured,
ins¡ecled, IabeIed, dislribuled, markeled, ¡romoled, soId and olhervise
reIeased inlo lhe slream of commerce lhe IGS, in lhe course of same,
direclIy adverlised or markeled lhe IGS as described herein lo lhe IDA
and consumers, incIuding IIainliff.
88. Defendanls im¡IiedIy varranled lheir IGS device lo be of
merchanlabIe quaIily and fil for lhe common, ordinary, and inlended uses
for vhich lhe ¡roducl vas soId.
89. Defendanls breached lheir im¡Iied varranlies of lhe IGS
¡roducl soId lo IIainliff and CIass members because lhis ¡roducl vas nol
fil for ils common, ordinary, and inlended use.
90. As a direcl, foreseeabIe and ¡roximale resuIl of Defendanl's
breaches of im¡Iied varranlies, ¡Iainliff and CIass members suffered
in|ury and economic Iosses vhen IIainliff and CIass members ¡urchased
IGS in reasonabIe reIiance u¡on lhe im¡Iied varranlies.
5IXTH CAU5E OF ACTION
Un|ust Enrichmcnt
(ßy IIainliff and lhe Iro¡osed CIass Againsl Defendanl)
91. IIainliff reaIIeges and incor¡orales by reference every
aIIegalion sel forlh in lhe ¡receding ¡aragra¡hs as lhough.
92. IIainliff and CIass members bring lhis cIaim in lhe aIlernalive
lo lheir ßreach of Warranly cIaims.
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93. Defendanl knovingIy relained a benefil in lhe form of
subslanliaI revenues and ¡aymenls from IIainliff and CIass members for
IGS al lhe ex¡ense of IIainliff and CIass members from Defendanl's
conducl and misre¡resenlalions regarding lhe reIiabiIily and accuracy of
IGS.
94. IIainliff's and CIass members' delrimenl and Defendanl's
enrichmenl are lraceabIe lo, and resuIled direclIy and ¡roximaleIy from,
lhe conducl chaIIenged in lhis Com¡Iainl.
95. Il vouId be inequilabIe for Defendanl lo relain lhe benefils il
received and conlinues lo receive from IIainliff and CIass members
vilhoul a ¡aymenl lo IIainliff and CIass members.
96. IIainliff and CIass members may have no adequale olher
remedy al Iav.
97. IIainliff and lhe CIass seek disgorgemenl of and/or a
conslruclive lrusl on aII of lhe inequilabIe ¡aymenls and ¡rofils
Defendanl relained from IIainliff and CIass members.
5EVENTH CAU5E OF ACTION
Dcccit by Cnncca!mcnt - Civi! Cndc §§1709, 1710
(ßy IIainliff and lhe Iro¡osed CIass Againsl Defendanl)
98. IIainliff re¡eals and re-aIIeges lhe foregoing ¡aragra¡hs,
incIusive, and incor¡orales lhe same as if sel forlh herein al Ienglh.
99. Defendanl viIIfuIIy deceived ¡Iainliff by conceaIing from lhe
¡Iainliff and lhe generaI ¡ubIic lhe lrue facls concerning lhe IGS vhich
lhe defendanl vas obIigaled lo discIose. As sel forlh above, defendanl
knev in advance of IIainliff and lhe cIass's use of lhe IGS, of lhe Iack of
scienlific vaIidily associaled vilh lhe IGS
100. Defendanl conceaIed and faiIed lo discIose lhe foregoing facls
lo ¡Iainliff and lhe generaI ¡ubIic.
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101. As a resuIl of lhe deceil by conceaImenl by Defendanl,
¡Iainliff and lhe cIass suffered lhe in|uries and damages sel forlh above.
EIGHTH CAU5E OF ACTION
Ncg!igcnt Misrcprcscntatinn
(ßy IIainliff and lhe Iro¡osed CIass Againsl Defendanl)
102. IIainliff re¡eals and re-aIIeges lhe foregoing ¡aragra¡hs,
incIusive, and incor¡orales lhe same as if sel forlh herein al Ienglh.
103. Defendanl made faIse misre¡resenlalions, as ¡reviousIy sel
forlh herein, lo ¡Iainliff and lhe generaI ¡ubIic, incIuding vilhoul
Iimilalion, lhe misre¡resenlalion lhal lhe IGS vas effeclive, scienlificaIIy
vaIid, and couId ¡rovide consumers vilh meaningfuI heaIlh-reIaled
informalion.
104. Defendanl made lhe foregoing re¡resenlalions vilhoul
reasonabIe grounds for beIieving lhem lo be lrue. These re¡resenlalions
vere made direclIy by defendanl and ils aulhorized agenls on lhe IGS
¡ackaging and in ¡ubIicalions and olher vrillen maleriaIs direcled lo lhe
¡ubIic, vilh lhe inlenlion of inducing reIiance and lhe ¡urchase and use
of lhe Iroducls.
105. The foregoing re¡resenlalions by defendanl vas in facl faIse.
The IGS is nol effeclive, scienlificaIIy vaIid, and cannol ¡rovide
consumers vilh meaningfuI heaIlh-reIaled informalion.
106. The foregoing re¡resenlalions by lhe defendanl vere made
vilh lhe inlenlion of inducing reIiance resuIling in lhe ¡urchase and use
of lhe IGS.
107. In reIiance on lhe above misre¡resenlalions by defendanl,
¡Iainliff vas induced lo ¡urchase and lo use lhe IGS. If ¡Iainliff had
knovn of lhe lrue facls and lhe facls conceaIed by defendanl, ¡Iainliff
vouId nol have ¡urchased or used lhe IGS.
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108. IIainliff's reIiance on lhe misre¡resenlalions by defendanl vas
|uslified and reasonabIe in lhal such misre¡resenlalions vere made by
individuaIs and enlilies lhal heId lhemseIves oul as ex¡erls in lhe fieId of
DNA lesling and vere in a ¡osilion lo knov lhe lrue facls.
109. As a resuIl of lhe negIigenl misre¡resenlalions by defendanl,
¡Iainliff suffered lhe in|uries and damages sel forlh above.
WHIRIIORI, ¡Iainliff ¡rays for |udgmenl againsl lhe defendanls,
and each of lhem, as foIIovs:
1. Ior an order cerlifying lhal lhe aclion may be mainlained as a
cIass aclion, cerlifying IIainliff as re¡resenlalive of lhe CIass, and
designaling his allorneys CIass counseI,
2. Ior an avard of equilabIe reIief as foIIovs:(a) In|oining
Defendanl from making any cIaims for lhe Iroducls found lo vioIale lhe
UCL, IAL, or CLRA as sel forlh above, and (b) Requiring Defendanl lo
make fuII reslilulion of aII monies vrongfuIIy oblained as a resuIl of lhe
conducl described in lhis Com¡Iainl,
3. Ior an avard of allorney's fees ¡ursuanl lo, inler aIia, Ç1780(d)
of lhe CLRA and Code of CiviI Irocedure Ç1021.5.
4. Ior acluaI damages in an amounl lo be delermined al lriaI,
5. Ior acluaI, slalulory, and ¡unilive damages as may be
¡rovided for by slalule under lhe Iourlh Cause of Aclion for vioIalions of
lhe CLRA if lhe demanded correclions do nol occur vilhin lhe lhirly (30)
day nolice ¡eriod,
6. Cosls of lhis suil,
7. Ire- and ¡osl-|udgmenl inleresl on any amounls avarded, and
8. Iroviding such furlher reIief as may be |usl and ¡ro¡er.
DEMAND FOR JURY TRIAL
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IIainliff demands a |ury lriaI on aII issues so lriabIe.
DATID: November 27, 2013 ANKCORN LAW IIRM, IC
ßy: s/Mark Ankcorn
MARK ANKCORN
Allorneys for IIainliff
mark+cgIav.com
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