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New Employee Cosmetic Training Manual

Estee Lauder New Employee Cosmetic Training Manual

By: Rebecca Rose Solomon

Make-up Model: Samantha Plumlee Instructor: Oren Bruton Class: TECM 2700 Date: November 26, 2013

Table of Contents
INTRODUCTION..................................................................................................................... VII CHAPTER 1:CUSTOMER SERVICE3 WASHING MAKE-UP BRUSHES4 MATERIALS YOU WILL NEED..7 CHAPTER 2: COSMETICS & APPLICATION 11 PRIMERS ..................................................................................................................................... 12 FOUNDATION ............................................................................................................................ 15 BLUSH ......................................................................................................................................... 18 EYES............................................................................................................................................. 19 LIPS .............................................................................................................................................. 23 CHAPTER 3:GLAMOROUS NIGHT OUT LOOK MAKE-UP TUTORIAL ................ 27 CHAPTER:4 TROUBLE SHOOTING .................................................................................... 33 Index..35

Table of Contents

Introduction
The cosmetic industry has shown a vast development in creating new cosmetics for women. Estee Lauder cosmetic tutorial training manual is for new employees. This manual will ensure them that they will be more knowledgeable about the make-up and how to apply it on customers correctly. This cosmetic tutorial training manual will also outline exactly what is expected from them, thus erasing any ambiguous behavior regarding their job performance. At the Estee Lauder store not every staff member are make-up artist and license cosmetologist. Some of the staffs that work on the floor are sales associates trying to sell products. Some of the staff is prospective cosmetologist; they are interested in learning about makeup but may lack the knowledge of some products in the store. This manual will be their guide. This cosmetic tutorial training manual will include a step by step process of learning how to apply proper makeup on the face including the cheeks and lips.

The purposed training manual will allow the new employees to: Learn tips for applying cosmetics Learn the value of great customer service; this will help the employees understand the type of look the customer is trying to achieve. Learn more about the companys products Properly prepare their work station by sanitizing every tool they plan to use on customers. This cosmetic tutorial manual will teach you how to achieve the glamorous night out look The manual will: Contain charts and tables that will show which foundation is the best match for the customer. Help new employees; in particular prospective cosmologists learn the basics they need to excel in their future becoming a license cosmetologist. Help new employees develop their marketing skills as well as their knowledge of the products they will sell. Which will tremendously increase Estee Lauders sales.

Introduction

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Customer Service

Costumer Service
Great customer service is a significant part in product sales. Greet customer and try to engage in conversation with customers, they may need assistance in

Trying to find their correct foundation match Questions about a product Questions about their skin type Application Questions Interested in make-up. They want their make-up done

Always make sure to tell all customers about sales and specials that are available. Estee Lauder are always having sales, offering coupons, and specials. When the customer are interested getting their make-up done, make sure that your station is clean. Before applying any type of make-up on the customer make sure that your hands are washed properly or apply hand sanitizer. Sanitize any product that you are using on your customer. You can sanitize lipsticks by spraying 90% or greater of isopropyl alcohol then removing the top layer by wiping it off with tissue. Always ask customers if they have any allergies or sensitivities. It is a great idea to use latex-free sponges to avoid any potential allergic reactions. Use latex-free sponge to apply all foundation to avoid transferring bacteria with sanitized or dirty make-up brush. You can use a make-up brush if properly sanitized.

Chapter 1: Customer Service

How to properly sanitize or wash make-up foundation and concealer brushes

1. Rinse the bristles of the brushes by placing the bristles of the brushes under lukewarm water. Avoid getting water beneath the metal clasp of the handle that holds the bristles together. If water gets into the brushes it may damage the bristles. Keep rinsing the brushes until you have removed mostly all of the old makeup.

2. Make a clarifying shampoo and water mixture by placing a teaspoon of shampoo in a cup with Add 1/4 cup of warm water. Quickly stir the mixture with a spoon to work up some bubbles.

3. Swirl the brushes into the mixture or you can let them sit for about 3 minutes.

4. Rinse the bristles under lukewarm water until the water that is running is completely clear.

5. Pat the bristles with a clean dish or face towel to remove the excess water. Let them sit to dry.

New Employee Cosmetic Training Manual

Materials You Will Need

Materials You Will Need


Face Cleansing wipes Hand sanitizer 90% or greater Isopropyl alcohol Make-up remover Moisturizer Primer Eye shadow primer Concealer Foundations Liquid Powder Cream

Cosmetic sponge Eye shadow Cotton bud Moisturizers Face brushes Complexion brush Powder foundation brush Liquid foundation brush Concealer brush

Cheek brush Blush brush

Eye brush Eyeliner/Brow brush 7

Chapter 1: Materials You Need

Contours eye shadow brush Blending eye shadow brush

Lip stick Disposable eye shadow applicator False eyelashes False eyelash glue Lip liner pencils Eye liner pencils

New Employee Cosmetic Training Manual

Cosmetics & Application

Chapter 2 will be separated into five main sections which are:

Primers Foundation Blush Eyes Lips

Chapter 2: Cosmetics & Application Primer

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Primer is Primary!
Primers
Primer is used as a base to achieve a flawless make-up for all day wear. This primer is light and delicate, it also mask the appearance of pores, fine lines or wrinkles. Face primer creates long lasting make-up and an even foundation coverage finish. Application Tips: 1. Apply moisturizer on face before applying face primer. 2. Apply to skin by using a cosmetic sponge; smoothly and evenly on face. Make sure to concentrate on areas where you face gets oiliest such as chin, lips and eyelid areas. 3. Let the primer sit for a few minutes to dry.

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New Employee Cosmetic Training Manual

Concealer
Concealer provides full coverage that is long lasting. Concealer effectively covers and conceals dark circles, pigmentation, blemishes and uneven skin tones. Application Tips: 1. Under the eye area, gently apply concealer using concealer brush by patting concealer in a dabbing motion. 2. Apply concealer to other areas of the face you wish to disguise. 3. Set the area with foundation of your choice (powder, cream, liquid) to lock concealer into place and ensure long lasting coverage.

Chapter 2: Cosmetics & Application Primer

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Choose a foundation!
Foundation
The right foundation is the most important step in creating a beautiful make-up finish. If applied correctly it should last throughout the day without any re-touch ups. Select a foundation that best matches your skin type and natural skin tone. You can test the foundation on your jaw line or cheeks. Foundation Coverage Skin Type

Liquid

Full

Normal Oily Combination

Powder Cream

Customizable Light-Medium

All Skin Types Normal Dry Sensitive

Chapter 2: Cosmetics & Application Lips

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Liquid
Recommended for customers with normal or oily skin. Application tips: 1. Pour a small amount of liquid foundation on your back of hand. 2. Sweep cosmetic sponge or foundation brush across the liquid foundation and carefully apply to forehead, center of cheeks and chin. 3. Begin to blend outward toward the edges of the face and all parts of the face with downward strokes. 4. Massage into skin to ensure that the color is fully blended with customers natural skin tone.

Powder
Recommended for customers with all skin types (normal, oily, sensitive, dry etc.) Application tips: 1. Swirl powder brush into powder and tap off excess. 2. Using the foundation powder brush or cosmetic sponge apply on face with a circular motion. 3. Blend evenly into skin for a flawless and shine-free complexion.

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New Employee Cosmetic Training Manual

Cream
Recommended for customers with normal, dry and sensitive skin. Application tips: 1. Using a foundation brush or a cosmetic sponge you can carefully apply the cream foundation to all parts of the face with downward strokes. 2. Blend until the look is even and smooth. 3. Massage into skin to ensure that the color is evenly blended.

Chapter 2: Cosmetics & Application Lips

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Always Blush!
Blush
Blush helps to make a beautiful face glow and look alive Application tips: 1. Apply blush starting at the apples of the cheeks and blend upwards and towards your temple.

Bronzer
Bronzer helps to make your beautiful face glow and look alive. Application tips: 1. Apply bronzer where the sun rays touch the face such as the forehead, cheeks nose and chin.

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New Employee Cosmetic Training Manual

The Eyes Says It All!


Eyes
The eyes are the most intriguing and expressive area of the face. It is one of the most vital points of communication. You can manipulate the eyes in various ways. The color you choose, the way you apply eye shadow, eyeliner, and false eyelashes can dramatically change your appearance. The power of the eyes should not be under estimated, this is why we want our customers eyes to reach its highest potential for every make-up look.

Eye Shadow
Application tips: 1. Before applying any eye shadow, always apply eye shadow primer all over the lid so that the shadows will stick better, easier blend, and long lasting. 2. Using a disposable eye shadow applicator or eye shadow brush, typically when applying eye shadows, you apply the mid tone shade on the eye lid as a base. 3. Apply the darkest shade in the crease to contour eyes. 4. Apply the lightest shade on the brow bone to highlight. 5. Blend carefully using an eye shadow blending brush.

Eye brows
Application tips: 1. Make sure your eye brows are freshly waxed or plucked.

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2. Using an eye brow pencil, gently stoke the pencil along the natural shape of your eyebrow. 3. Using a concealer brush out line your entire eye brow 4. Using the concealer brush, blend the concealer by brushing it outward towards your forehead and eye lid. 5. Carefully set the area with foundation of your choice (powder, cream, liquid) to lock concealer into place and ensure long lasting coverage.

Eye Liner
You can achieve numerous eye shapes and eye liner styles. You can use pencil, pen or gel eye liner.

Eye Liner Pencil


You can create a beautiful soft line that blends easily for a delicate natural effect or a dark line that defines the eyes sharply. Application tips: 1. Apply closest to the lash line working from inner to outer corners using small feather strokes. 2. When you reach the corner of the eye extend the line beyond slightly to get a flirty cat eye look.

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New Employee Cosmetic Training Manual

Liquid eye liner pen


Create a beautiful defined fine line with liquid eye liner. Application tips: 1. Apply closest to the lash line working from inner to outer corners using small feather strokes. 2. When you reach the corner of the eye extend the line beyond slightly to get a flirty cat eye look.

Gel Eye Liner


Eye liner gels are the most versatile eye liner. It is useful for various styles of lines. Application tips: 1. Using the eye brow angled brush, dip into the eye liner gel. 2. Apply closest to the lash line working from inner to outer corners using small feather strokes. 3. When you reach the corner of the eye extend the line beyond slightly to get a flirty cat eye look.

Mascara
Mascara is used to make your natural eye lashes appear bolder, fuller, longer and more defined. Ideally, mascara is the last application step in your eye make-up process. (After eye shadow, eyeliner, and any brow pencil.)

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Application tips: 1. Curl your natural eye lashes prior to applying mascara. 2. Apply mascara by starting at the roots of the eye and wiggle the mascara brush through your eyelashes to the tips.

False Eye Lashes


False Eye lashes are used to give a more dramatic effect to eye make-up. False eye lashes have a variety of styles. You can pick any style depending on the customers request or occasion. There are some that appear more natural than others and some that are extremely noticeable ones you can see a mile away. Application tips: 1. Measure the length of the false lashes so it fits the eye shape. 2. Apply glue on tip of the eyelashes and wait for about 10 seconds before placing it on the lash line. 3. Apply the lash to the base of the lash line (on top of your actual lashes). 4. Apply mascara last so you can blend the natural lashes with the false ones.

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New Employee Cosmetic Training Manual

Lovely Luscious Lips!


Lips
The lips are supposed to always look soft, supple, and hydrated. With the help of lip stick and lip gloss it will achieve those qualities 24/7. The customer can choose any type of lip stick or lip gloss, here are the categories: Matte Cream Shimmer Glossy

Lip liner
Lip liner acts as a barrier between your lips and the soft skin surrounding, lip liner prevents the lipstick from bleeding or smudging. Application tips: 1. Gently trace the outside edges using soft, feathering strokes to outline the lips. Use any color that matches the lipstick color of the customer choice.

Lip stick or Lip gloss


Lip sticks and lip gloss have a variety of vibrant and beautiful colors that leaves the lips looking soft, supple, and hydrated. Application tips: 1. Apply lip stick or lip gloss to the lips

Chapter 2: Cosmetics & Application Lips

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2. Once lip stick is applied gently press a tissue against the lips to seal into the lips, this technique will help the lipstick last longer throughout the day.

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New Employee Cosmetic Training Manual

Glamorous night out makeup tutorial

Glamorous Night out make-up tutorial


In this chapter you will learn how to achieve the Glamorous Night out make-up Look For this look, you will need:

Face Cleansing wipes Estee Lauder Hydrationist maximum moisturizing lotion Estee Lauder Illuminating perfect Primer Estee Lauder pure color (five color eye shadow palette) Eye shadow base primer Estee Lauder double wear: stay-in-place Concealer Estee Lauder double wear: stay-in-place liquid foundation Estee Lauder double wear: stay-in-place powder foundation Cosmetic sponge Powder foundation brush Liquid foundation brush Concealer brush Blush brush Eye shadow brush Brow brush Chapter 3: Glamorous night out Make-up tutorial

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Eyeliner Disposable eye shadow applicator False eyelashes False eyelash glue Estee Lauder double wear mascara Lip liner pencil Estee Lauder Signature Dune Rose lip stick Eye liner pencil

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New Employee Cosmetic Training Manual

How to achieve this look


1. Apply Estee Lauders Hydrationist Maximum Moisture lotion all over the face and neck of customer. 2. Apply primer on skin by using a cosmetic sponge; smooth evenly on face and blend, make sure to concentrate on areas where you face gets oiliest such as chin, lips and eyelid areas. 3. Apply eye shadow primer all over the lid. 4. Using an eye brow pencil, gently stoke the pencil along the natural shape of your eyebrow. 5. Using a concealer brush out line your entire eye brow 6. Using the concealer brush, blend the concealer by brushing it outward towards your forehead and eye lid. 7. Carefully set the area with Estee Lauder double wear: stay-in-place powder foundation to lock concealer into place. 8. Using the disposable eye shadow applicator apply Estee Lauders pure color lavender shade in the crease to contour eyes and the edge of the eye lid. Do not shade in the middle of the eyelid. 9. Using the disposable eye shadow applicator, apply the mid tone shade (winter white) on the eye lid as a base. 10. Using the disposable eye shadow applicator, apply the diamond dust sparkle color on top of the winter white mid tone shade. 11. Apply the customers natural complexion shade on the brow bone to highlight. 12. Using an eye shadow blending brush, blend the colors carefully. 13. Curl the customers natural eye lashes with the eye lash curler. 14. Measure the length of the false lashes so it fits the eye shape. 15. Apply glue on tip of the eyelashes and wait for about 10 seconds before placing it on the lash line. 16. Apply the lash to the base of the lash line (on top of your actual lashes) 17. Apply mascara last so you can blend the natural lashes with the false ones Chapter 3: Glamorous night out Make-up tutorial

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18. Apply closest to the lash line working from inner to outer corners using small feather strokes. 19. When you reach the corner of the eye extend the line beyond slightly to get a flirty cat eye look 20. Apply blush starting at the apples of the cheeks and blend upwards and towards your temple. 21. Apply bronzer where the sun rays touch the face such as the forehead, cheeks nose and chin. 22. Gently trace the outside edges using soft, feathering strokes to outline the lips. Use any color that matches the lipstick color of the customer choice. 23. Using Estee Lauder signature Dune Rose lip stick, apply lip stick to the lips.

And Voila! The Glamorous Night out Make-up Look

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New Employee Cosmetic Training Manual

Troubleshooting

Trouble Shooting
Solving make-up problems is frequently a case of trial and error. Once you have found the techniques that work best for you, before you know it you will be able to fix your simple mistakes in the blink of an eye.

Too Much Concealer or Foundation


Problem: Estee Lauders concealer contains a lot of pigment, thus great coverage does not require applying a heavy layer, and otherwise your face will appear cakey.

Quick Fix: Spot-conceal troubled areas like blemishes rather than your entire face. Dab a bit of concealer on with a concealer brush and gently pat it into the skin on the desired area.

Too Much Blush or Bronzer


Problem: Wearing way too much bronzer or blush.

Quick Fix: All you need for your customer is just enough blushes to add a natural look of high cheek bones to the customers cheeks. Always tap your blush brush to remove excess powder before applying it to the face. Be extremely cautious about applying sparkly bronzers on our entire face. If you applied too much powder, take a tissue, hold it over your customers faced and mist Estee Lauders Facial Spray on the tissue, this instantly moisturizes the face and removes the cakey look, because of the excess powder."

Too Much Eye Shadow


If you apply an eye shadow color too heavily, use a clean shadow brush to diffuse the color.

Too Much Lip stick


Problem: If your lips are chapped or dry, it may make the lipstick to appear clumpy Quick Fix: The best way to avoid lipstick problems is apply primer or lip balm first to nourish the lips and create a smooth base for the lipstick.

Troubleshooting

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Index
A Apply ....................... 15, 21, 22, 24, 25, 26, 27, 35, 36 B Blush ...........................................iii, 11, 15, 21, 32, 39 Bronzer .............................................................. 21, 39 Brow brush ........................................................ 11, 32 C Complexion brush.................................................... 11 Concealer ......................................... 11, 15, 31, 32, 39 cosmetics ........................................... v, 15, 19, 20, 35 cosmetologist .............................................................v cream ................................................................. 16, 23 E Estee Lauder .............................iii, v, 7, 31, 32, 35, 36 eye brow pencil .................................................. 23, 35 eye brows ................................................................. 23 eye liner ....................................................... 23, 24, 25 Eye liner gels ........................................................... 24 Eye liner pencils ................................................ 12, 24 eye shadow .................... 11, 12, 22, 25, 31, 32, 35, 39 Eye shadow base primer .......................................... 31 Eye shadow brush .................................................... 32 eyes .............................................................. 22, 24, 35 F Face brushes ............................................................ 11 False Eye lashes ....................................................... 25 foundation .. iii, v, 7, 11, 15, 16, 17, 19, 20, 23, 31, 32, 35 I isopropyl alcohol .......................................................7 L Lip liner ....................................................... 12, 27, 32 Lip sticks ................................................................. 27 lips ..........................................iii, v, 15, 27, 35, 36, 39 liquid ................................................ 16, 19, 23, 24, 31 Liquid foundation brush .................................... 11, 32 M make-up .................... iii, v, 7, 8, 15, 17, 25, 29, 31, 39 Mascara.................................................................... 25 Matte ........................................................................ 27 moisturizer ............................................................... 15 N natural ............................ 17, 23, 24, 25, 26, 35, 36, 39 new employees ..........................................................v Normal dry sensitive skin .................................. 17 Normal Oily skin .................................................. 17 P powder ................................. 16, 19, 20, 23, 31, 35, 39 Powder foundation brush ................................... 11, 31 Primer .......................................................... 11, 15, 31 products .....................................................................v S sales ....................................................................... v, 7 sales associates ..........................................................v

Index

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Index

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