TABLE OF CONTENTS
 CERTIFICATE  DECLARATION  ACKNOWLEDGEMENT  PREFACE  EXECUTIVE SUMMARY  INTRODUCTION    NOKIA SAMSUNG INDIA SONY ERICSON

 RESEARCH METHODOLOGY  FINDINGS & ANALYSIS  SUGGESTION & RECOMMENDATIONS  CONCLUSION  BIBLIOGRAPHY

EXECUTIVE SUMMARY
Though mobiles have become an integral part of the society for various reasons including safety, connectivity, fun, etc a lot of people still use it as a sign of status. Therefore mobiles could be marketed and sold for various segments meaning thereby that even though the telecom industry is on a high there is still a lot of scope. Any mobile manufacturer on studying a report of this kind should be able to relate to his ideas of targeting the right population for the right handset. There is a good scope for new entrants in this circle as the service provided by the existing players are not up to the mark and subscribers want to try out new ones provided they stand up to the customers expectations. MMS and

Bluetooth functions are fast becoming popular with the mobile users. In fact these are becoming a criterion for choosing a mobile handset

This work has not been submitted to any other university or institute for award of any degree or diploma and is the whole sole property of NOIDA INTERNATIONAL UNIVERSITY. Greater Noida. DIKSHA GANGULY (faculty NIU). Any unauthorized use of this project report is strictly prohibited. HIMANSHU TANEJA . approval of the concern authority is mandatory. For further use.DECLARATION I hereby declare that the report on “ANALYSIS OF CURRENT MARKET SCENARIO OF THE MOBILE MARKET WITH SPECIAL REFERENCE TO NOKIA AND Samsung’s an authentic work carried out by me under worthy guidance of Mrs.

Not only this. Definetely. it is fast declining with much of the gray market catering to the lower income group of the population such as taxi drivers and plumbers. With rapid consumerism sweeping the country. a vast untapped market of nearly 70 % of India's population (India's rural sector) coupled with one of the world's cheapest mobile call charge rates here in India which. But. It is quite common for people here in India to buy a standard duplicate Nokia phone charger for just Rs. At least five mobile handset companies have announced plans to set up manufacturing bases herein India. Further tax benefits are expected as the market matures more. RNCOS's market research . Hence.71) Mobile Handset Replacement cycles average between 24 to 36 months. Industry observers are of the view that market within the Q1 (first quarter of) 2006 could well become a global hub for mobile handset manufacturers. A once flourishing handset “gray” market is on the decline now in India. ($0. due to a reduction in duties and taxes. the margins would come down for handset resellers as these handsets are locally manufactured here in India. and a Special Additional Duty (SAD) of 4% was abolished at the same time. 30/. the market also thrives for duplicate spares for mobile phones and also for any electronic parts for that matter. With an eye on the impending growth opportunities. is still expected to further go down. repairing devices is preferred to replacing them. The gray market in India is huge. But. mobile handset resellers will not have much to lose.INTRODUCTION INDIAN MOBILE MARKET India is one of the largest and fastest growing mobile handset markets in the world.here in India. India has emerged as the second largest mobile handset market. Gray market accounts for over 60% of the handset market in India. A customs tariff was lowered in January'2004 from 10% to 5%. poised for explosive growth by 20010.

view the market to be at its nascent stage. In addition. Opportunities are largely looming for mobile bigwigs like. as estimated in May. to 45 million in June 2009. representing a growth of 3. and advanced models that provide better services. Elcoteq. now. they are fighting over spectrum. Recent records show that Indian GSM cellular user base has grown from 43 million. witnessing large and propitious foreign investors flooding the market eyeing for large chunks. phone vendors would prefer to source the lowest-cost phones available and these come from contract manufacturers elsewhere in Asia. Industry sources. Dominated largely by Nokia with a total market share of 59%. BenQ.8. estimates that the total market value worth Rs. and Alcatel quibbled over licenses. recent changes imbibed in the government policies that price mobile handsets at a lower end with flexible custom-duty for new entrants are startling the market with multiple models largely aimed to higher and middle-income groups. quoting the experts’ view. With statistics .50% in the month under review. though.report “India Mobile Handset Market (2008)” analyzes the current market scenario and the technological developments driving the demand graph. Not surprisingly. followed by Samsung (13%) and Motorola (7%) respectively. The report. The report investigates and assesses the growth factors contributing to mobile handset market and includes wide coverage of important issues and policies concerning development of Indian mobile telecommunication industry. The market research report "Indian Mobile Handset Market (2009)" published by RNCOS examines ongoing market trends responsible for the escalating demand for mobile handsets and value-added services in India.05billion (US $2billion) as of 2008/09 will surge to approximately 35 crore (350 million) subscribers by 2010 nationwide. The study further reveals that Indian mobile subscribers are willing to pay for upgrades. Indian mobile handset market is currently catering to 45 million subscribers (June 2008). valuebased services. many large EMS (Electronic Manufacturing Services) companies are seriously considering setting up their handset facilities in India.

. the report covers the key aspects of the scenario in the Indian market for the mobile industry. usage patterns. This market research report also gives a complete analysis of India’s mobile market for in-depth insights into mobile subscriber’s base. and mobile subscriber predictions for 2010. mobile tariffs. and potential for value added services. leading players and manufacturers’ profiles. Special emphasis is given to emerging trends in the market.including current market share data.

In the late 1980s. by divesting its information technology and basic industry operations. as well as the French consumer electronics company Oceanic. Nokia also purchased the Swiss cable machinery company Maillefer. In 1989. Salora. Nokia has concentrated on its core business. and in 1912 Finnish Cable Works began operations. Televa and Luxor of Sweden. Since the beginning of the 1990's. Gradually. . the year 1898 witnessed the foundation of Finnish Rubber Works Ltd. Nokia became the largest Scandinavian information technology company through the acquisition of Ericsson's data systems division. Finally in 1967 the three companies were merged to form Nokia Corporation. telecommunications. At the beginning of the 1980s. Nokia acquired the consumer electronics operations and part of the component business of the German Standard Elektrik Lorenz. Elsewhere. In 1987. Nokia strengthened its position in the telecommunications and consumer electronics markets through the acquisitions of Mobira. In 1987. the ownership of these two companies and Nokia began to shift into hands of just a few owners. Nokia conducted a significant expansion of its cable industry into Continental Europe by acquiring the Dutch cable company NKF.NOKIA The roots of Nokia go back to the year 1865 with the establishment of a forest industry enterprise in South-Western Finland by mining engineer Fredrik Idestam.

HANDSETS Nokia N-Gage™ QD Game Deck Nokia N90 New release Nokia N70 Nokia 9500 Communicator Nokia 9300 New release Nokia 8800 New release .

Nokia 810 Nokia 7710 Nokia 7610 Nokia 7370 Nokia 7360 Nokia 7270 .

Nokia 7260 Nokia 6681 New release Nokia 6680 Nokia 6670 Nokia 6630 Nokia 6610i .

Nokia 6600 Nokia 6585 Nokia 6270 Nokia 6265 Nokia 6260 Nokia 6255 New release .

Nokia 6235 Nokia 6230i Nokia 6230 Nokia 6225 Nokia 6170 Nokia 6155 .

Nokia 6111 New release Nokia 6101 New release Nokia 6100 Nokia 6060 New release Nokia 6030 New release Nokia 6021 .

Nokia 6020 Nokia 3250 New release Nokia 3230 New release Nokia 3220 .

Employing approximately 123. Uttar Pradesh. digital media and digital convergence technologies. the company consists of five main business units: Digital Appliance Business. Colour Monitors and more recently. Home Appliance. Refrigerators in the country. It is the world's largest producer of color monitors. It has been operating in India since 1995.. In the year 2004.. Digital Media Business.000 people in 93 offices in 48 countries. The Company set up a Software Technology Park for Digital Visual Display Products at Noida in the year 2002. In its tenure of over 10 years in the country. Samsung India has been made the Regional Headquarters for Samsung operations in South West Asia. Airconditioners.SAMSUNG INDIA Digital technology leader. Samsung India Electronics Ltd. Washing machines. Semiconductor Business and Telecommunication Network Business. LCD Business. is a global leader in semiconductor. . telecommunication. Ltd. a subsidiary of the US$55. memory chips and TFT-LCDs. Samsung India has set up manufacturing facilities for Colour Televisions. Samsung Electronics Co.2 billion recognized as one of the fastest growing brands. colorTVs. Samsung Electronics is a leading provider of high tech Consumer Electronics. All the facilities are located at its Manufacturing Complex at Noida. Microwave Ovens. IT and Telecom Products in the country.

61 1.58 3.61 1.12 4.47 4.00 13.81 4.54 0.79 13.45 2.66 0.59 .REVENUE BY BUSINESS Growth Business 2Q07 1Q08 2Q09 YoY (%) (9) (10) (28) (14) (10) (9) (19) 13 (9) QoQ (%) (7) (9) 1 12 (8) (8) (3) 27 (2) Semiconductor Memory System LSI LCD Telecommunication Network Mobile Phone Digital Media Digital Appliance Total Revenue 4.62 2.90 4.45 1.56 1.84 4.89 14.48 3.17 3.98 4.46 4.94 4.19 1.99 0.22 0.57 0.

799 GSM SGH-C200 Rs 5.SAMSUNG HANDSETS GSM SGH-C100 Rs 5.990 GSM SGH-C110 Rs 4.900 .349 GSM SGH-D410 Rs 18.999 SGH-C230 Rs 6.

900 GSM SGH-E810 Rs 18.549 GSM SGH-X460 Rs 7.GSM SGH-D500 Rs 21.399 GSM SGH-E330 Rs 9.999 .649 GSM SGH-X480 Rs 6.899 GSM SGH-E700 Rs 14.

was established in October 2001. a 50:50 joint venture of Sony Corporation and Ericsson AB.SONY ERICSSON Sony Ericsson. the press release archive and the photo library with images of mobile phones and accessories . Sony Ericsson's press resources section contains recent press releases. HANDSETS P990i Coming soon J220i Coming soon J230i Coming soon W900i W550i J210i Z520i W800i K508i K600i J300i K750i . Their mission is to establish Sony Ericsson as the most attractive and innovative global brand in the mobile handset industry.

. cost-effective and flexible communication. Seamless mobility harnesses the power of technology convergence and enables smarter. Seamless mobility means you can reach the people. Mobile Devices and Networks. things and information you need in your home. embedded systems and wireless networks. Today. auto.3 billion in 2008. workplace and all spaces in between. Motorola had sales of US $31. faster. Motorola is comprised of four businesses: Connected Home Solutions.Z800i K300i T290i J200i S700i K500i P910i K700i T630 T230 Z600 T610 MOTOROLA Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband. Government & Enterprise Mobility Solutions.

with more than 65 years of experience in meeting the mission-critical requirements of public safety. navigation and advanced safety features for automobiles. multi-band communications products and technologies. wireless broadband and wireline access technologies. entertained and connected. It also designs. manufactures. Mobile Devices designs. integrated end-to-end system for the delivery of broadband services that keeps consumers informed. with recognized leadership in integrating core networks through . Its technology enables network operators and retailers to create and execute on new business opportunities by providing innovative products and services to the home. manufactures and sells automotive and industrial electronics systems and telematics systems that enable automated roadside assistance. portable energy storage products and systems. Government and Enterprise Mobility Solutions A leading provider of integrated radio communications and information solutions. Mobile Devices Offers market-changing icons of personal technology .Connected Home Solutions Provides a scalable. Networks Delivers proven capabilities in cellular. A leader in multi-mode.transforming the device formerly known as the cell phone into a universal remote control for life. servers and software solutions and related software and accessory products. sells and services wireless subscriber and server equipment for cellular systems. government and enterprise customers worldwide.

wireless IP. integration. .. It has already started manufacturing of GSM phones in its plant at Pune. The company has achieved a turnover of Rs 6500 crore in 2004 and aims to touch a turnover of 10 Billion US Dollars by 2010 and commands an enviable position in the GSM mobile phone market. a wholly owned subsidiary of LG Electronics. wireless softswitch and IP multimedia subsystems. South Korea was established in January. LG MOBILES LG Electronics India Pvt. Ltd. The Networks group is advancing seamless mobility with innovative technology solutions. 1997 after clearance from the Foreign Investment Promotion Board (FIPB). applications and management. as well as a billion dollar services business with an expanded portfolio delivering support.

Ghaziabad and New Delhi o To study the buying behaviors of the customers.MOBILES.RESEARCH METHODOLOGY Research is the systematic and objective search for the analysis of the information relevant to the identification and solution of any problem in the field of channel The objective behind this project was to get a deep insight into the answers to the questions “what are the brand preferences of the consumers and what they expect from mobile handsets providers and study of current mobile market” . The object of the survey was the mobile users of various mobile companies. o To understand the various sales promotional schemes being offered by various mobile handsets providers. . RESEARCH OBJECTIVES MAIN OBJECTIVE o Analysis of current market scenario of mobile market with special reference to NOKIA and SAMSUNG IND. o To understand the price sensitivity of the market in respect to the telecom services. SUB OBJECTIVES o To study the satisfaction level of cellular users in Noida. o To identify the key buying factors which are used in hiring the telecom services.

It is overall operational pattern or framework of the project that stimulates what information is to be collected. This is because it is marked by the prior formulation of specific research questions. The management was “to gauge the behavior of consumer in respect of mobile market.” 2. 4. The three types of design used are exploratory. The source of primary data was the user of various mobile companies. The Research Design The research design followed for this research was: 1. Research Design: It is the specification of the methods and procedures for acquiring he information needed. Research Method: the method involved getting the questionnaires filled by consumers and then analyzing the data with the help of SPSS software. The primary source of the data is the users of various mobile handset users. descriptive and causal for this research the descriptive design was used. 3.Methodology Used The data was collected through both the primary as well as secondary sources. It has a preplanned and structure design. It was decided that the users of various mobile companies would be used as the primary source of data. from which source and by what procedure. For descriptive study proposed data analysis and project output are critical aspects. Problem Formulation: This refers to transferring of the management problem into a research problem. Thus the data . The sources of secondary data are the websites and company catalogues. Selection of data collection techniques: For this research the data was to be collected was of primary as well as secondary nature.

collection was done through a survey by using questionnaire technique. The questionnaire was first pre tested and later making certain necessary changes in modified it. making inferences relevant to the research relationship studied and drawing conclusions about these relationships. Methodology. 8. 6. This consisted of an interview and questionnaire. Analysis and interpretation: Data which has been obtained are seldom useful to anyone. a balance has to be stuck between the two. Therefore these attributes are conflicting. Interpretations involve taking the result of analysis. The questionnaire is main source for the collection of data. 7. For this survey cluster and stratified sampling was used. Research report: The culmination of the research process is research report. Steps in Sampling Design . The questionnaire contained the questions relating hiring and uses of different mobile handsets. the breaking down of constituent parts and the manipulating of the data and to obtain answer to the research questions. Sample Design: A sample chosen has to be representative of the population. The sample size was more than 300 users and 50 retailers. 5. if it is not analyzed and interpreted in order. The two critical attribute of report are completeness and conciseness. On presenting the research report one should understand it and able to take decision on recommendations and conclusions of research. Data collection: At this stage the data is actually colleted according to the decided technique of data collection. report and recommendations for course of action are presented.

the users of various mobile companies. That is optimum or neither be excessively large. In this research. one must consider the question of the specific population parameters which are of interests. 2. Time and Budgetary Constraints: Cost and time consideration from practical point of view. 4. the time constraint was that it has to be done in 45days with a restricted budget. Size of Sample: This refers to the number of items to be selected from universe to constitute the sample. Universe can be infinite or finite. 6. to be studied. Source list: It is known as “sampling frame” from which sample is to be drawn. . Type of Universe: The first step in developing any sample design is to clearly define the set of objects. have major impact upon decision relating to not only size but also to the type of sample.e. nor to small. In this case present clients “database and prospective clients” database was used as source list to pick the required sample. Ghaziabad and New Delhi.1. 5. 3. It contains names of all items of a universe. Parameters of interests: In determining the sampling design. Sampling unit in case of this research study were the present and prospective consumers of Noida. In this research study the parameters of interest were the behavior of different mobile users with respect to the facilities provided to them in handsets. Sampling Unit: A decision has to be taken concerning a sampling unit before selecting sample. technically called the Universe. In the research the universe taken was the finite i.

The sources of secondary data in this project were the websites of various mobile providers. newspapers. Since the research is of descriptive type in witch data is collected through direct communication with respondents. In this research study probability or random sampling is used. he must decide about the technique to be used in selecting the item for the sample. then we can obtain primary data either through observation or through direct communication with the respondents in one form or another or through personal interview. Tools for data collection The task of the data collection begins after research problem has been defined and research design/plan chalked out. the researcher must decide the type of sample he will use i. Sampling procedure: Finally. catalogues of various mobiles. .. b) Secondary Data: Secondary data means data that are already available i.e. 1. magazines etc.7. Sample survey is carried out during this project.e. they refer to the data which have already been collected by someone else. In fact the technique or procedure stands for the sample design itself. the researcher should keep in mind two types of data primary and secondary. Sources of Data: a) Primary Data: We collect primary data during the course of experiments in an experimental research but in case do research of the descriptive type and perform surveys. While deciding about the method of the data collection to be used for study. The survey was performed through a structured questionnaire.

b) Method of Interaction with the population: Personal visit method is used for this research project. Research tool used: Questionnaire was used to collect the data from the users of various mobile handsets. Thus the scope of study is limited in terms of no. Method adopted in research: The survey method was used for this research project. a) Method of population Selection: The population for this survey was selected with the help of cluster and stratified random techniques. These respondents were approached and requested to give their opinion on the mobile handsets providers by answering in the questionnaire. In cluster.2. The respondents were the users of various mobiles. The survey cannot be termed 100% accurate due to lack of time and cost and only 300 users and 50 retailers and whole sellers had been studied. 3. we divided the three cities area wise then we applied stratified. Limitations of the research This research was subjected to following limitation: 1. . A general survey was conducted to gather the required data. of respondent.

. 4. 3.2. The lack of candidness of respondent towards answering the questionnaire in few cases may have reduced the accuracy of survey to some extent. Despite the unbiased opinion and efforts the possibility of technical exceptions cannot be ruled out. The statistical analysis with various automated tools might have computational errors.

.   A lot of people use mobiles as a status symbol. Handset Dimensions (w×h×d) and excellent Build Quality are the perfect consideration in Nokia & Samsung Mobiles when buying a cell phone.FINDINGS AND ANALYSIS Findings and analysis  Mostly people are attracted towards Nokia and Samsung mobiles due to good reputation and low initial investment in color and flip handsets.  Ergonomics is very helpful to understand the interface in these mobiles and it also makes customers.   More than 40% users use Nokia handsets. One feature that most of the users probably prefer more than anything else is light weight of these handsets.

5 7. LG.5 9. others hold 9.8 9. Motorola. Panasonic.5% market share respectively.5 7.0 5.0 92.3 24.Analysis Of Individual Questions Q1) Which brand of mobile phone do you use? Frequency Valid NOKIA SAMSUNG LG PANASONIC MOTOROLA SONY ERICSSON ANY OTHER Total 161 99 38 12 22 38 30 400 Percent 40.0 5.5 3.3 24. 7.5 9. 9.5 77.0 Valid Percent 40. Sony Ericsson. .0 Cumulative Percent 40.5 100.5%. Next comes Samsung with 24.0 74.5 100.5%. which is again a significant market share.5%.0%.5 83.3% market share.8%.5 100. 3.5 3. 5.3 65.8 9.0 Which brand of mobile phone do you use? NOKIA SAMSUNG LG PANASONIC MOTOROLA SONY ERICSSON ANY OTHER The research study shows Nokia to be the current market leader in GSM section with a whopping 40.

8 13.5 12. Sales executive of the showroom.5% of the respondents were influenced by their friends and relatives to purchase that handset. 13. Other factors such as gifts could account for only 3.3% respectively.5 83.3 3.0 27.5 12.3 3.Q2) Who was the main influencer while purchasing the mobile phone? Frequency 172 110 51 53 14 400 Percent 43. television could influence only 12.8%.0 Valid Percent 43.0 Valid Own decision Friends and relatives sales executive of the showroom Television/Print ads any other Total Who was the main influencer while purchasing the mobile phone? Own decision Friends and relatives sales executive of the showroom Television/Print ads any other 43% of the respondents said that it was their own decision to purchase their handset.5 100. while 27.0 Cumulative Percent 43. .3 96.0 27.5 100.8 13.5% of the sales.0 70.5 100.

3 63.3 89.0 98.8 4.0 75.8 5.5 1.0 Valid Percent 30.5 17.3 13.3 % of them rated Nokia to be their least preferred brand Rank the following brands in order of your preference _SAMSUNG Frequency Valid highest higher high neutral low least Total 121 134 50 71 18 6 400 Percent 30.0 .3 1.5 4.5 12.5 100.5 4.0 Cumulative Percent 30.8 100.5 17.3 33.5 100.0 31.3 94.8 4.3 1.5 100.8 5.0 Cumulative Percent 44.8 76.3 33.3 100.Q3) Rank the following brands in order of your preference _NOKIA Frequency Valid highest higher high neutral low least Total 176 125 55 21 6 17 400 Percent 44.0 31.0 Rank the following brands in order of your preference _NOKIA highest higher high neutral low least 44% of the respondents opted for Nokia to be their most preferred brand while 4.5 12.3 95.0 Valid Percent 44.5 1.3 100.0 94.3 13.

5 20.Rank the following brands in order of your preference _SAMSUNG highest higher high neutral low least 30% of the respondents opted for Samsung to be their most preferred brand while 1.0 14.0 100.0 100.5 35.8 20.5 % of them rated Samsung to be their least preferred brand.3 6.8 20.5 66.0 Cumulative Percent 3.0 14.0 .3 9.5 20.0 86. Rank the following brands in order of your preference _LG Frequency Valid highest higher high neutral low least Total 13 26 143 82 80 56 400 Percent 3.0 Valid Percent 3.3 6.0 100.5 35.8 45.

3 3.3% of the respondents opted for LG to be their most preferred brand while 14% of them rated it be their least preferred brand.3 100.0 Frequency Valid highest higher high neutral low least Total 9 14 27 96 109 145 400 Percent 2.5 6.5 63.8 12.8 24.3 100.0 Valid Percent 2.5 36.3 5.3 36.0 .5 6.3 36.3 3.0 27.Rank the following brands in order of your preference _LG highest higher high neutral low least 3.8 100.8 24. Rank the following brands in order of your preference _PANASONIC Cumulative Percent 2.0 27.

0 .3 100.3 8.8 100.3 100.3 16.5 12.8 24.3 78.5 54.3 8.5 12.8 24. Rank the following brands in order of your preference _MOTOROLA Frequency Valid highest higher high neutral low least Total 33 34 51 99 98 85 400 Percent 8.3% of the respondents opted for Panasonic to be their most preferred brand while 36.8 24.Rank the following brands in order of your preference _PANASONIC highest higher high neutral low least 2.0 Cumulative Percent 8.8 29.3% of them rated it to be their least preferred brand.5 21.8 24.5 21.0 Valid Percent 8.

0 Valid Percent 11.5 17.0 54.8 17.5 23.Rank the following brands in order of your preference _MOTOROLA highest higher high neutral low least 8.3 100. Rank the following brands in order of your preference _SONY ERICSSON Frequency Valid highest higher high neutral low least Total 46 71 71 30 93 89 400 Percent 11.8 7.3% of the respondents opted for Motorola to be their most preferred brand while 21.0 Cumulative Percent 11.3% of them rated it to be their least preferred brand.5 17.5 77.3 100.3 22.8 17.8 7.0 .8 100.3 47.5 29.3 22.5 23.

5 5.3 100. Q4) What is your main reason for having a mobile phone? _Just making and receiving calls Frequency Valid least likely somewhat likely more likely very likely most likely Total 8 10 22 87 273 400 Percent 2.8 68.0 2.0 4.5 10.0 Valid Percent 2.0 31.0 .5 21.0 Cumulative Percent 2.5 21.5% of the respondents opted for Sony Ericsson to be their most preferred brand while 22.8 100.0 2.8 68.3 100.3% of them rated it to be their least preferred brand.Rank the following brands in order of your preference _SONY ERICSSON highest higher high neutral low least 11.5 5.

3 100.3% of the respondents says that making and receiving calls is the main reason for them for having a mobile phone while a mere 2% of the respondents voted it to be least likely.0 10.0 37.8 62.8 100. What is your main reason for having a mobile phone?_It's a status symbol Frequency Valid least likely somewhat likely more likely very likely most likely Total 72 28 43 108 149 400 Percent 18.3 100.0 37.0 7.8 27.0 7.0 25.0 .0 10.0 Cumulative Percent 18.What is your main reason for having a mobile phone?_Just making and receiving calls least likely somewhat likely more likely very likely most likely A whopping 68.0 Valid Percent 18.8 27.0 35.

fm. The rest of them are somewhat confused and their responses are shown by the above table and pie chart.0 8.5 18. etc.0 8.0 18.0 Valid Percent 11.0 Cumulative Percent 11.0 18.3% of the respondents while 18% of them do not consider it as a status symbol.5 100.5 100.5 37.0 44.5 100.0 44.What is your main reason for having a mobile phone?_It's a status symbol least likely somewhat likely more likely very likely most likely Having a mobile phone is a status symbol for almost 37.5 55.5 18. What is your main reason for having a mobile phone? _Inclined towards sms and other features like camera. Frequency Valid least likely somewhat likely more likely very likely most likely Total 44 34 72 72 178 400 Percent 11.0 .0 19.

0 .8 8.0 51. What is your main reason for having a mobile phone?_A combination of all or some of the above reasons Frequency Valid least likely somewhat likely more likely very likely most likely Total 23 12 40 120 205 400 Percent 5.8 18.0 10.8 48. least likely somewhat likely more likely very likely most likely 44. etc..8 3..0 30.3 100.0 Cumulative Percent 5. while 11% of them are least affected by such features.0 30.0 10. camera.0 Valid Percent 5.3 100.8 3.0 51.5% of the respondents also say that the reason for their keeping the mobile that they are inclined towards sms. radio.8 100.What is your main reason for having a mobile phone?_Inclined towards sms and other .

fm. while 5.76 400 1672 4. Descriptive Statistics N What is your main reason for having a mobile phone?_Just making and receiving calls What is your main reason for having a mobile phone?_It's a status symbol What is your main reason for having a mobile phone?_Inclined towards sms and other features like camera.18 400 .52 400 1434 3. etc. What is your main reason for having a mobile phone?_A combination of all or some of the above reasons Valid N (list wise) Sum Mean 400 1807 4.What is your main reason for having a mobile phone?_A combination of all or some of the above reasons least likely somewhat likely more likely very likely most likely 51% of the respondents say that a combination of all or some of the above mentioned factors is their reason to have the mobile phone.58 400 1506 3.8% of them are not affected by such factors.

fm. Similarly.0 Cumulative Percent .58 thereby exposing the naked psyche of the Indian Consumers.The above table shows the means of responses for all the four options. etc could score only 3.3 15.0 Valid Percent .8 4.8 55.8 55.18 mean thus showing the inclination of the consumers towards all the above reasons. A combination of all the above reasons scores a good 4.8 100.3 28.52 on a scale of 1-5 ( 5-most likely). Thus Just making and receiving calls scores 4. Then mobile phone being a status symbol could score only a mean of 3.3 100.5 44.0 Rate the following factors on the basis of your level of satisfaction and experience with your moblie regarding the following items_Overall Quality very unsatisfied unsatisfied neutral satisfied very satisfied .5 10.76 thus showing that its not the main reason of having a mobile. Q5) Rate the following factors on the basis of your level of satisfaction and experience with your mobile regarding the following items_ Overall Quality Frequency Valid very unsatisfied unsatisfied neutral satisfied very satisfied Total 3 18 41 115 223 400 Percent . having a mobile for other features as sms. camera.5 10.3 28.8 4.8 5. thereby showing that it is one the most important reason to own a handset.8 100.

0 Rate the following factors on the basis of your level of satisfaction and experience with your moblie regarding the following items_Utility Value unsatisfied neutral satisfied very satisfied The research study shows that 59% of the respondents are very satisfied with the utility value of their mobile phones.0 Valid Percent 5. 28.3 4.0 100.5 59.3 31.3 9.8% are just satisfied while a mere 0.0 100. 31. Rate the following factors on the basis of your level of satisfaction and experience with your mobile regarding the following items_Utility Value Frequency Valid unsatisfie d neutral satisfied very satisfied Total 21 17 126 236 400 Percent 5.5 41.5 59.8% are very unsatisfied with it.The research study shows that 55.3 31. .5% are just satisfied while a mere 5.8% of the respondents are very satisfied with the overall quality of their mobile phones.0 100.3% are unsatisfied with it.3 4.0 Cumulative Percent 5.

There is a significant 1.0 Cumulative Percent .3% of the respondents are very satisfied with the usage experience of their mobile phones. 31% are just satisfied while a mere 0.8 6.5 100.0 55.3 43. .8% are very unsatisfied with it.5% of the respondents who have opted for Not Applicable in this case.3 98.0 12.3 5.8 7.5 100.3 1.5 100.0 Rate the following factors on the basis of your level of satisfaction and experience with your moblie regarding the following items_Usage Experience very unsatisfied unsatisfied neutral satisfied very satisfied NA The research study shows that 55.8 6.3 31.3 5.0 Valid Percent .3 1.3 31.Rate the following factors on the basis of your level of satisfaction and experience with your mobile regarding the following items_Usage Experience Frequency Valid very unsatisfied unsatisfied neutral satisfied very satisfied NA Total 3 25 21 124 221 6 400 Percent .0 55.

5 30.5% of the respondents are very satisfied with the after sales service of their mobile phones.8 14.5 42.5 3.0 Rate the following factors on the basis of your level of satisfaction and experience with your moblie regarding the following items_After Sales Service very unsatisfied unsatisfied neutral satisfied very satisfied NA The research study shows that 42.5 3.0 Valid Percent .5 27.5 3.0 Cumulative Percent .3 11. Here also 27.5 100.5 27.3 11. 14.8% are either unsatisfied or very unsatisfied with it.8 14.Rate the following factors on the basis of your level of satisfaction and experience with your mobile regarding the following items_After Sales Service Frequency Valid very unsatisfied unsatisfied neutral satisfied very satisfied NA Total 2 13 47 58 170 110 400 Percent .8 15.0 72.5 100. .5 42.5% have opted for NA which means they have never availed after sales service.5% are just satisfied while a 3.5 100.

0 4.3 14.0 4.3 and 8% of the respondents who are very unsatisfied and unsatisfied with it. .0 Cumulative Percent 1. So the level of satisfaction of the mobile users is very appreciating. 43% of the respondents are extremely satisfied and 43% very satisfied with their mobile phones.0 100. But there is still 1.Q6)Overall how satisfied are you with your handset Frequency Valid very unsatisfied unsatisfied neutral Very satisfied Extremely satisfied Total 5 32 19 172 172 400 Percent 1.0 Overall how satisfied are you with your handset very unsatisfied unsatisfied neutral Very satisfied Extremely satisfied Overall.0 100.3 8.0 43.0 57.3 9.0 43.8 43.8 43.3 8.0 Valid Percent 1. thereby signifying the good quality of mobile phones available in the market.0 100.

0 100.0 Frequency Valid definitely Probably Probably Not Definitely Not Total 94 129 81 96 400 Percent 23. Also there is 32.0 100. thus presenting a major growth opportunity for the mobile phone manufacturing companies.5 55.5 32.3 20.3% of them who are not so sure for buying a newer handset.3 24.5% of the respondents are definitely going to buy a new handset in the near future.8 76.0 100.3 20.0 How likely are you to buy a new handset definitely Probably Probably Not Definitely Not 23. .0 Valid Percent 23.Q7) How likely are you to buy a new handset Cumulative Percent 23.5 32. but some efforts on the side of mobile companies can turn them into definitely buying a newer handset.3 24.

competitions or promotions. competitions or promotions? Strongly Agree Agree Neutral Disagree Strongly Disagree 42.5% of the respondents agree that their decision to purchase a specific handset gets influenced when the company comes out with contests.5 100. . So the mobile companies should need to focus more on this aspect and try to take advantage of the naked psyche of the consumers.Q8) Does your purchase decision for a specific handset get affected when the company comes out with contests.0 81.0 Does your purchase decision for a specific handset get affected when the company comes out with contests.0 42.5 100.5 18.0 21.5 17.5 100.5 21.0 21.5 64. competitions or promotions? Frequency Valid Strongly Agree Agree Neutral Disagree Strongly Disagree Total 84 86 86 70 74 400 Percent 21.5 18. Also there is 36% of them who are not affected when companies comes out with such schemes.0 Valid Percent 21.5 17.0 Cumulative Percent 21.5 21.

0 Cumulative Percent 25.0 39.0 100. 39% prefers from exclusive showrooms. .Q9 Where do you prefer to purchase a new mobile from? Frequency Valid Shopping Malls Small Retail Shops Exclusive Showrooms Grey Markets Total 100 32 156 112 400 Percent 25.0 8.0 8.0 Valid Percent 25.0 28.0 39.0 28.0 72.0 33. Also there are a significant 28% of them who will be buying it from grey markets thus telling about their liking for unbilled mobiles.0 Where do you prefer to purchase a new mobile from? Shopping Malls Small Reatil Shops Exclusive Showrooms Grey Markets The research study shows that 25% of the respondents prefer to buy a newer handset from a shopping mall.0 100.0 100.

0 Frequency Valid Very Easy Easy Somewhat Easy Neutral Somewhat Difficult Difficult Total 308 66 14 7 4 1 400 Percent 77. . Only 1.8 1.8 99.0 98.0 Rate the following attributes of your preferred new mobile instrument on a scale 1-7 as per their Significance to you_Ease of usage Very Easy Easy Somewhat Easy Neutral Somewhat Difficult Difficult 77% of the respondents want their preferred new mobile to be very easy to use.8 1.Q10) Rate the following attributes of your preferred new mobile instrument on a scale 1-7 as per their significance to you_Ease of usage Cumulative Percent 77.0 16.0 .5 1.0 16.5 97.5 1.5 3.3% of them have opted for difficult or somewhat difficult to use mobile phones.3 100.3 100.8 100.5 3.0 Valid Percent 77.0 . This shows their negative attitude towards difficult to use gadgets.0 93.

8% of the respondents want their preferred new mobile to be very inexpensive.3 2.3 5.5 78.5 10.8 7.5 10.0 Rate the following attributes of your preferred new mobile instrument on a scale 1-7 as per their significance to you_Inexpensive/Expensive Very Inexpensive Inexpensive Somewhat Inexpensive Neutral Somewhat Expensive Expensive Very Expensive 78.5 100.8 5.5 100.0 10.6 91. the Indian consumers are very price sensitive and are still not willing to spend much on such products.8 5.3 2.8 84.3 5.9 94.8 7. Only 1. inexpensive or somewhat inexpensive.3% of the respondents would prefer expensive or very inexpensive mobiles.0 10.0 Valid Percent 58. Only 8. .0 Cumulative Percent 58.Rate the following attributes of your preferred new mobile instrument on a scale 1-7 as per their significance to you_Inexpensive/Expensive Frequency Valid Very Inexpensive Inexpensive Somewhat Inexpensive Neutral Somewhat Expensive Expensive Very Expensive Total 234 40 41 23 29 11 22 400 Percent 58.5 68. Thus.3% of them have opted for difficult or somewhat difficult to use mobile phones.5 100.

.0 1.0 Valid Percent 1.0 1.0 Cumulative Percent 1.3 100. This preference for crude crude handsets can not be explained.5 2.8 5. Amazingly.5 1.Rate the following attributes of your preferred new mobile instrument on a scale 1-7 as per their significance to you_Crude/Sleek Looks Frequency Valid Very Crude Crude Somewhat Crude Neutral Somewhat Sleek Sleek Very Sleek Total 6 4 5 8 65 59 253 400 Percent 1. sleek gadgets.1% of the respondents want their preferred new mobile to be sleek/very sleek in looks. there is 3.0 36.8 63.0 Rate the following attributes of your preferred new mobile instrument on a scale 1-7 as per their significance to you_Crude/Sleek Looks Very Crude Crude Somewhat Crude Neutral Somewhat Sleek Sleek Very Sleek 78.8% of them opting for crude/ very crude or somewhat crude mobile phones.0 16.3 2.5 3.3 14.0 16.8 100.3 2.3 14.8 22. This shows their preference for cool.5 1.3 100.8 63.

0 17. This shows their negative attitude towards difficult to use gadgets. the Indian consumers have a strong liking for multifunctional mobile phones.0 65.3 100.3 . .0 2.0 65.Rate the following attributes of your preferred new mobile instrument on a scale 1-7 as per their significance to you_Single/Multi Functionality Frequency Valid Very Single Functional Single Functional Somewhat Single Functional Neutral Somewhat Multi Functional Multi Functional Very Multi Functional Total 8 1 2 20 40 68 261 400 Percent 2.0 Rate the following attributes of your preferred new mobile instrument on a scale 1-7 as per their significance to you_Single/Multi Functionality Very Single Functional Single Functional Somewhat Single Functional Neutral Somewhat Multi Functional Multi Functional Very Multi Functional A whopping 82% of the respondents want their preferred new mobile to be very multifunctional/ multifunctional in use.0 Cumulative Percent 2.8 34.0 .8% of them have opted for very single functional/ somewhat single functional to use mobile phones.3 2.8 7.5 5.0 10. Thus.5 5.3 100.8 100.0 .0 10.8 17.0 17. Only 2.0 Valid Percent 2.3 .

color display is of least importance.5 2.3 1.5 2.5 16.0 Cumulative Percent 32.8 73.3 97.3 2.5 93.8 40.5 16.3 89.5 100.3 4.5 100. .3 4.8 95.5 100.3 2.5%.0 Rate the following features in a handset as per their importance to you_Color Display highest higher high neutral low lower least 32.Q12) Rate the following features in a handset as per their importance to you_Color Display Frequency Valid highest higher High neutral Low Lower Least Total 131 162 65 17 6 9 10 400 Percent 32.8% of the respondents have rated the feature of color display as of highest importance while for 2.0 Valid Percent 32.8 40.3 1.

5 37. .3 10.Rate the following features in a handset as per their importance to you_FM Radio Frequency Valid highest higher high neutral low lower least Total 32 58 149 58 29 43 31 400 Percent 8. FM is of least importance.8 100.0 Cumulative Percent 8.3 14.3 100.5 59.5 37.8%.5 7.3 10.5 92.0 14.0 22.0 14.3 81.8 7.5 7.0 Valid Percent 8.8 74.8 100.3 14.0 Rate the following features in a handset as per their importance to you_FM Radio highest higher high neutral low lower least 8% of the respondents have rated the feature FM Radio of as highest importance while for 7.8 7.

3 14.8 14.3 32.3 14.8 2.0 4. it is of least importance.0 32.0 100.0 Valid Percent 20.0 79.Rate the following features in a handset as per their importance to you_Infrared/ Bluetooth Frequency Valid highest higher high neutral low lower least Total 80 51 57 129 56 19 8 400 Percent 20. .0 12.0 Cumulative Percent 20.8 2.3 32.0 100.8 47.0 4.3 93.3 98.8 14.0 Rate the following features in a handset as per their importance to you_Infrared/ Bluetooth highest higher high neutral low lower least 20% of the respondents have rated the feature of Infrared/ Bluetooth as of highest importance while for 2%.0 100.0 12.

8 1.8 14.5 89.8 75.3 8. .8 98.8 14.5 16. it is of least importance.5 47.0 12.5 100.5 16.3 27.5 100.5 100.5% of the respondents have rated the feature of camera/ video recording as of highest importance while for 1.0 Valid Percent 19..0 12.3 27.0 Cumulative Percent 19.3 8.Rate the following features in a handset as per their importance to you_Camera/ Video Recording Frequency Valid highest higher high neutral low lower least Total 78 64 49 111 57 35 6 400 Percent 19.0 Rate the following features in a handset as per their importance to you_Camera/ Video .8 1..5 35.5%. highest higher high neutral low lower least 19.

0 Rate the following features in a handset as per their importance to you_Memory Card highest higher high neutral low lower least 2.0 Valid Percent 2.3% of the respondents have rated the feature a memory card as highest importance while for 4.5 15.3 5.5 47.8 95.8 100.0 13. .0 Cumulative Percent 2.5 11.3 20.8%.Rate the following features in a handset as per their importance to you_Memory Card Frequency Valid highest higher high neutral low lower least Total 9 20 54 46 190 62 19 400 Percent 2.5 4.5 11.3 100.5 4.8 32.8 100.3 79. is of least importance.3 7.5 15.0 13.3 5.5 47.

0 6.Rate the following features in a handset as per their importance to you_MP3 Frequency Valid highest higher high neutral low lower least Total 32 26 14 29 34 200 65 400 Percent 8.5 50.0 14.5 3.3%.5 7.0 6.8 100.5 50.0 Valid Percent 8. .5 18.0 25.5 7.3 8.0 Rate the following features in a handset as per their importance to you_MP3 highest higher high neutral low lower least 8% of the respondents have rated the feature of Mp3 player as of highest importance while for 16.5 3.3 8.8 83.0 Cumulative Percent 8.3 100.3 33.3 100.0 16.0 16. it is of least importance.

0 26.0 100.5 64.0 20.0 6. Games are of least importance.8 3.5 9.5 9.3 12.0 100.0 Valid Percent 8.0 4.0 4.3% of the respondents have rated the feature of Games as of highest importance while for 64%.3 17.3 4.0 Rate the following features in a handset as per their importance to you_Games highest higher high neutral low lower least 8.0 Cumulative Percent 8.3 4.Rate the following features in a handset as per their importance to you_Games Frequency Valid highest higher high neutral low lower least Total 33 16 19 12 26 38 256 400 Percent 8.0 100.5 64.8 3.0 6. .5 36.

0 4.0 5.8% of the respondents say that they are most likely to get up to date information about newer handsets from their friends/ family.0 Where are you most likely to get up to date information about newer handsets being launched in the markets Television Newspapers Family/ Friends Mobile Shops Radio Magazines Internet A majority of 35.5 67.3 86.8 19.3 91.5 4.5 4. .0 Valid Percent 18.8 100.0 4. newspapers and mobile phone shops respectively.0 5. 13.3 35. magazines or internet.Where are you most likely to get up to date information about newer handsets being launched in the markets Frequency Valid Television Newspaper s Family/ Friends Mobile Shops Radio Magazines Internet Total 73 53 143 76 20 18 17 400 Percent 18.3 31.3 13.8 19.3% and 19% of the respondents say that they are most likely to get up to date information about newer handsets from television.3 95. 18. So word of moth still remains the biggest advertiser for the mobile phone companies. Only a small fraction says that that they are most likely to get up to date information about newer handsets from radio.0 Cumulative Percent 18.3 35.3 100.3 13.3 100.3%.

8 10.3 37.5 37.3 1.3 21.0 Cumulative Percent 9.3 100.8 10.3 5.0 Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 200 131 41 5 23 400 Percent 50.5 7.0 94.0 Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 37 61 148 69 85 400 Percent 9.8 100.0 82.0 27.3 1.3 15.0 Cumulative Percent 50.5 9.0 100.8 100.0 17.0 32.3 37.3 100.0 32.0 .0 Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 6 31 43 212 108 400 Percent 1.0 27.0 100.8 100.0 Cumulative Percent 1.3 19.0 73.8 53.5 61. 5-least)_Price_Nokia Valid Percent 50.0 Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 138 149 78 24 11 400 Percent 34.8 10.8 100.0 Rank the following brands on the the following factors(1-highest.0 Rank the following brands on the the following factors(1-highest.3 24.5 78.0 100. 5-least)_Price_Samsung Valid Percent 34.5 37.0 Cumulative Percent 34.8 10.3 97.3 20.3 19.5 6.5 6.8 53.0 17.3 100.0 2.5 71.Q14) Rank the following brands on the the following factors(1-highest.3 100.0 2.3 5.8 100. 5-least)_Price_LG Valid Percent 9.3 21.0 Rank the following brands on the the following factors(1-highest.3 15. 5-least)_Price_Panasonic Valid Percent 1.8 93.8 91.5 7.

8 100. 50% of the respondents have voted Nokia as the highest in terms of price.0 Cumulative Percent 5.5% for Panasonic and 5.5 22.5 13.0 35. 5-least)_Price_Motorola Valid Percent 5.0 Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 22 30 91 88 169 400 Percent 5. 1.5 7. 34.8 22.3 100.0 Rank the following brands on the the following factors(1-highest. 5least)_Price_Nokia HIGHES T HIGHER MEDIUM LOWER LEAST Rank the following brands on the the following factors(1-highest.8 57.3 100. while 9.Rank the following brands on the the following factors(1-highest.5 7.3% of them opted for LG.5% for Motorola. . 5least)_Price_Samsung HIGHES T HIGHER MEDIUM LOWER LEAST Thus according to the above five tables and the charts.0 42.8 22.5% said that Samsung is highest in terms of price.0 42.5 22.

3 83.5 100.8 14.8 12.0 Cumulative Percent 53.0 Percent 32.0 Valid Percent 1.0 18.8 31.0 67.0 Rank the following brands on the the following factors(1-highest.0 15.0 Rank the following brands on the the following factors(1-highest.8 75.8 14.8 12.3 23.5 8.0 16.0 100. 5-least)_Quality_LG Valid Percent 8.3 33.0 100. 5-least)_Quality_Nokia Valid Percent 53.Rank the following brands on the the following factors(1-highest.3 33.5 8.0 100.0 15.0 7.3 35.0 18.0 100.0 Percent 1.8 21.0 100.8 21.8 9.3 2.0 100.0 15.3 58.0 Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 32 61 141 92 74 400 Percent 8.0 100. 5-least)_Quality_Samsung Frequen cy Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 128 143 48 73 8 400 Cumulative Percent 32.0 18.0 Rank the following brands on the the following factors(1-highest.8 9. 5-least)_Quality Panasonic Frequen cy Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 4 63 57 132 144 400 Cumulative Percent 1.0 35.0 15.3 23.0 7.0 Cumulative Percent 8.5 81.0 35.0 Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 215 86 32 31 36 400 Percent 53.8 98.0 18.3 91.0 100.0 Valid Percent 32.3 35.0 64.0 .0 23.8 79.5 100.0 36.3 2.5 100.0 100.0 36.

.3 18.0 Valid Percent 5.8 47.8 34.3 100.Rank the following brands on the the following factors (1-highest. 32% said that Samsung is highest in terms of Quality.0 65.0 Percent 5.3 11. 1% for Panasonic and 5.5 30.3 18.3 100.0 Rank the following brands on the the following factors(1-highest. 5least)_Quality_Nokia HIGHEST HIGHER MEDIUM LOWER LEAST Rank the following brands on the the following factors(1-highest. while 8 of them opted for LG.8 34.3 11.8% of the respondents have voted Nokia as the highest in terms of Quality. 5-least)_Quality Motorola Frequenc y Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 21 46 121 75 137 400 Cumulative Percent 5.3% for Motorola. 5least)_Quality_Nokia HIGHEST HIGHER MEDIUM LOWER LEAST Thus according to the above five tables and the charts.8 100.3 16. 53.5 30.

3 23.8 100.0 4.5 27.0 Rank the following brands on the the following factors(1-highest.0 Cumulative Percent 2.0 100.0 100.3 73.0 5.0 100.0 14.5 22. 5-least)_Brand Name_Panasonic Valid Percent 2.5 22.3 49.3 63.8 100.0 Cumulative Percent 64.8 27.0 3.0 81.0 14.8 8.8 18.5 9.0 4.3 23.3 29.0 .0 Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 258 78 36 16 12 400 Percent 64. 5-least)_Brand Name_Samsung Valid Percent 19.5 84.0 Cumulative Percent 9.0 100.0 Rank the following brands on the the following factors(1-highest.3 43.0 Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 11 34 72 175 108 400 Percent 2.Rank the following brands on the the following factors(1-highest.0 95.0 26. 5-least)_Brand Name_LG Valid Percent 9.0 100.5 27.0 Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 77 175 72 56 20 400 Percent 19.8 8.0 93.0 100.5 18.0 43.0 Cumulative Percent 19.3 100.0 100.0 17.5 19.3 43.5 19.8 18.0 Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 36 69 94 110 91 400 Percent 9. 5-least)_Brand Name_Nokia Valid Percent 64.5 9.0 97.0 100.0 43.0 3.8 11.0 100.0 5.0 Rank the following brands on the the following factors(1-highest.8 77.8 27.5 18.0 17.

Rank the following brands on the the following factors(1-highest, 5-least)_Brand Name_Motorola Frequency Valid HIGHE ST HIGHE R MEDIU M LOWER LEAST Total 17 46 129 42 166 400 Percent 4.3 11.5 32.3 10.5 41.5 100.0 Valid Percent 4.3 11.5 32.3 10.5 41.5 100.0 Cumulative Percent 4.3 15.8 48.0 58.5 100.0

Rank the following brands on the the following factors(1-highest, 5-least) _Brand Name_Nokia
HIGHEST HIGHER MEDIUM LOWER LEAST

Rank the following brands on the the following factors(1-highest, 5-least)_Brand Name_Samsung
HIGHEST HIGHER MEDIUM LOWER LEAST

Thus according to the above five tables and the charts, 64.5% of the respondents have voted Nokia as the highest in terms of Brand Name, while 9 of them opted for LG. 19.3% said that Samsung is highest in terms of Brand Name, 2.8% for Panasonic and 4.3% for Motorola.

Rank the following brands on the the following factors(1-highest, 5-least)_Availability_Nokia Valid Percent 58.5 20.8 9.8 3.5 7.5 100.0 Cumulative Percent 58.5 79.3 89.0 92.5 100.0

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 234 83 39 14 30 400

Percent 58.5 20.8 9.8 3.5 7.5 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Availability_LG Valid Percent 10.3 24.3 25.0 27.3 13.3 100.0 Cumulative Percent 10.3 34.5 59.5 86.8 100.0

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 41 97 100 109 53 400

Percent 10.3 24.3 25.0 27.3 13.3 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Availability_Samsung Valid Percent 22.8 43.3 17.0 10.0 7.0 100.0 Cumulative Percent 22.8 66.0 83.0 93.0 100.0

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 91 173 68 40 28 400

Percent 22.8 43.3 17.0 10.0 7.0 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Availability_Panasonic

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 19 32 78 118 153 400

Percent 4.8 8.0 19.5 29.5 38.3 100.0

Valid Percent 4.8 8.0 19.5 29.5 38.3 100.0

Cumulative Percent 4.8 12.8 32.3 61.8 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Availability_Motorola Valid Percent 3.8 6.0 30.3 28.0 32.0 100.0 Cumulative Percent 3.8 9.8 40.0 68.0 100.0

Frequency Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 15 24 121 112 128 400

Percent 3.8 6.0 30.3 28.0 32.0 100.0

Rank the following brands on the the following factors(1-highest, 5-least) _Availability_Nokia
HIGHEST HIGHER MEDIUM LOWER LEAST

Rank the following brands on the the following factors(1-highest, 5-least) _Availability_Samsung
HIGHEST HIGHER MEDIUM LOWER LEAST

Thus according to the above five tables and the charts, 58.5% of the respondents have voted Nokia as the highest in terms of Availability, while 10.3% of them opted for LG. 22.8% said that Samsung is highest in terms of Availability, 4.8% for Panasonic and 3.8% for Motorola.

5 86.0 100.8 100.0 100.0 Rank the following brands on the the following factors(1-highest.0 5.0 5.8 89.5 20.0 Percent 31.5 22.3 26.5 76.0 25.3 26.0 100.0 95.3 6.5 20.Rank the following brands on the the following factors(1-highest. 5-least)_Variety_Nokia Frequen cy Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 218 89 49 24 20 400 Cumulative Percent 54.0 Percent 54.3 12.3 4.5 12.0 100.0 43.0 74.0 .3 9.5 12. 5-least)_Variety_Samsung Frequen cy Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 124 174 49 37 16 400 Cumulative Percent 31.8 100.0 100.3 100.5 22.5 27.0 Valid Percent 54.3 9.8 79.3 6.0 43.3 12.0 Percent 7.8 96. 5-least)_Variety_LG Frequen cy Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 30 80 101 106 83 400 Cumulative Percent 7.0 100.3 4.0 25.5 52.0 Valid Percent 7.0 Valid Percent 31.5 20.5 20.0 Rank the following brands on the the following factors(1-highest.

Rank the following brands on the the following factors(1-highest, 5-least)_Variety_Panasonic Frequen cy Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 8 31 85 160 116 400 Cumulative Percent 2.0 9.8 31.0 71.0 100.0

Percent 2.0 7.8 21.3 40.0 29.0 100.0

Valid Percent 2.0 7.8 21.3 40.0 29.0 100.0

Rank the following brands on the the following factors(1-highest, 5-least)_Variety_Motorola Frequen cy Valid HIGHEST HIGHER MEDIUM LOWER LEAST Total 13 27 117 76 167 400 Cumulative Percent 3.3 10.0 39.3 58.3 100.0

Percent 3.3 6.8 29.3 19.0 41.8 100.0

Valid Percent 3.3 6.8 29.3 19.0 41.8 100.0

Rank the following brands on the the following factors(1-highest, 5-least) _Variety_Nokia
HIGHEST HIGHER MEDIUM LOWER LEAST

Rank the following brands on the the following factors(1-highest, 5-least) _Variety_Samsung
HIGHEST HIGHER MEDIUM LOWER LEAST

Thus according to the above five tables and the charts, 54.5% of the respondents have voted Nokia as the highest in terms of Variety, while 7.5% of them opted for LG. 31.0% said that Samsung is highest in terms of Variety, 2.0% for Panasonic and 3.3% for Motorola.

Q15) Please rate the following pairs of mobile phones as to how similar they are._NOKIA-LG
Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 16 42 40 101 66 104 31 400 Percent 4.0 10.5 10.0 25.3 16.5 26.0 7.8 100.0 Valid Percent 4.0 10.5 10.0 25.3 16.5 26.0 7.8 100.0 Cumulative Percent 4.0 14.5 24.5 49.8 66.3 92.3 100.0

Please rate the following pairs of mobile phones as to how similar they are_NOKIA-LG
Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different

4%, 10.5% and 10.0% of the respondents have rated Nokia-LG to be very similar, somewhat similar, similar brands respectively, while 16.5%, 26.0% and 7.8% of them have rated Nokia-LG to be different, somewhat different, very different brands respectively.

Please rate the following pairs of mobile phones as to how similar they are _NOKIA-MOTOROLA
Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 30 22 40 44 163 73 28 400 Percent 7.5 5.5 10.0 11.0 40.8 18.3 7.0 100.0 Valid Percent 7.5 5.5 10.0 11.0 40.8 18.3 7.0 100.0 Cumulative Percent 7.5 13.0 23.0 34.0 74.8 93.0 100.0

Please rate the following pairs of mobile phones as to how similar they are_Nokia-Motorola
Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different

7.5%, 13.0% and 23.0% of the respondents have rated Nokia-Motorola to be very similar, somewhat similar, similar brands respectively, while 40.8%, 18.3% and 7.0% of them have rated Nokia-Motorola to be different, somewhat different, very different brands respectively.

0 6.3 100.8 100.3 37.3 33.3 17.0 20.5 71. 25.3 3.5 25.3%. 14. somewhat similar.3 3. somewhat different.0%. 3.8% of them have rated Nokia-Samsung to be different.3 33. similar brands respectively.0 96.0 Please rate the following pairs of mobile phones as to how similar they are_NOKIA-SAMSUNG Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different 3.5 25.0 Cumulative Percent 3.0 6.3 17.Please rate the following pairs of mobile phones as to how similar they are NOKIA-SAMSUNG Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 12 44 25 69 134 101 15 400 Percent 3. very different brands respectively .0 11.0 11.8 100.0 Valid Percent 3.5%.0% and 20.0 14. while 33.3% of the respondents have rated Nokia-Samsung to be very similar.

3 20.0 30.3% and 7. similar brands respectively.8 16.0% of the respondents have rated NOKIA-PANASONIC to be very similar.8% and 9.0 Cumulative Percent .8 25.0 100. while 25.Please rate the following pairs of mobile phones as to how similar they are_NOKIA-PANASONIC Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 2 43 36 123 103 65 28 400 Percent .8 9. 16.3 7.0 Valid Percent . 10.5 10. somewhat similar.5%. very different brands respectively.0 100.8 93.3 51.5 10. .0 100.8 25.3 7.8%. somewhat different.0 76.8 9.0 30.0% of them have rated NOKIA-PANASONIC to be different.8 16.5 11.0 Please rate the following pairs of mobile phones as to how similar they are_NOKIA-PANASONIC Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different 0.

somewhat different.0 Cumulative Percent 6.0 9.8 13.8 7.3 41.5 36.5 100.5% and 5.3%.0 94.0 9.5 18.5 5. 7.0 Valid Percent 6.5 100.3 16.8 7. .5 36.Please rate the following pairs of mobile phones as to how similar they are _SAMSUNG-LG Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 27 28 38 74 145 66 22 400 Percent 6. very different brands respectively. somewhat similar.0% and 9.0 Please rate the following pairs of mobile phones as to how similar they are_SAMSUNG-LG Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different 6. 16.5 5.8%.5% of them have rated SAMSUNG-LG to be different.8 78. while 36.5% of the respondents have rated SAMSUNG-LG to be very similar.3 16.5 18.5 100. similar brands respectively.8 23.

similar brands respectively.8%. somewhat similar.3 100.0 Please rate the following pairs of mobile phones as to how similar they are_SAMSUNG-MOTOROLA Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different 1.5 24.5 7.3 12.0 Cumulative Percent 1.5 24.0 25.3 92. while 25.0 Valid Percent 1.3% and 12. 24. somewhat different.Please rate the following pairs of mobile phones as to how similar they are_SAMSUNG-MOTOROLA Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 7 33 51 80 102 98 29 400 Percent 1.8 100.5%.3 12. 8.8 8.3% of them have rated SAMSUNG.8% of the respondents have rated SAMSUNG-MOTOROLA to be very similar.8 42.MOTOROLA to be different.8 20.0 22.5 7. .3 100.5% and 7.0 25.8 68.8 10.8 20. very different brands respectively.8 8.

.0% of the respondents have rated SAMSUNG-PANASONIC to be very similar.3 10. while 27.3 7.8 27. very different brands respectively. 7.8 15.0 18.0 100.5 91.0 Cumulative Percent 2. somewhat different.8 27. similar brands respectively.0 18.3 7.8 19.8 19.5 9.0 Valid Percent 2.0 43.8 15.8%.0 100. 19.5% and 9.8% and 15.Please rate the following pairs of mobile phones as to how similar they are_SAMSUNG-PANASONIC Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 9 31 60 75 111 78 36 400 Percent 2.0 25.3%.8 71.PANASONIC to be different.5 9. somewhat similar.0 100.0% of them have rated SAMSUNG.0 Please rate the following pairs of mobile phones as to how similar they are_SAMSUNG-PANASONIC Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different 2.

3 8.8% and 14. somewhat different.0 Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 5 35 56 54 113 110 27 400 Percent 1.5 6.0 13. 27.MOTOROLA to be different. similar brands respectively.0% of the respondents have rated LG-MOTOROLA to be very similar.5 6. .3 27.8 14.8 100.8 93.3 27.3 8.5 28.3%.0 37. somewhat similar. 8.3 10.0 Please rate the following pairs of mobile phones as to how similar they are_LG-MOTOROLA Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different 1.5% and 6.8% of them have rated LG SAMSUNG. while 28.5 65.0 24.5 28.3% .Please rate the following pairs of mobile phones as to how similar they are_LGMOTOROLA Cumulative Percent 1.8 100.3 100.0 13.0 Valid Percent 1. very different brands respectively.8 14.

very different brands respectively.3 67. .0 10.5% of the respondents have rated LG-PANASONIC to be very similar.0%.5 19.0 7.0% and 7.0% and 14.0 14.0 10. 10.0 Cumulative Percent 3.5 19.0%.5 47. 25.0 Please rate the following pairs of mobile phones as to how similar they are_LG-PANASONIC Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different 3.3 92.0 25.0 Valid Percent 3. while 20. somewhat different.8 20. similar brands respectively.0 13.8 100.8 100.0 7. somewhat similar.0 25.0 27.Please rate the following pairs of mobile phones as to how similar they are_LGPANASONIC Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 12 40 58 79 80 100 31 400 Percent 3.3 100.8 20.0 14.8% of them have rated LG-PANASONIC to be different.

5 11. while 29.5 29.0% and 15.0% of them have rated PANASONIC-MOTOROLA to be different.0 15.3 74.5 6. very different brands respectively . Circle the appropriate number_PANASONIC-MOTOROLA Frequency Valid Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different Total 22 24 61 74 118 73 28 400 Percent 5.3 18. somewhat similar.0 100.8 45.5 18. Very Similar Somewhat Similar Similar Neutral Different Somewhat Different Very Different 5.0 100.5 29.0 Please rate the following pairs of mobile phones as to how similar they are_PANASONIC-MOTOROLA. somewhat different.0 15.3% of the respondents have rated PANASONICMOTOROLA to be very similar. 18.3 7. similar brands respectively.0 Cumulative Percent 5.8 93.5%.5 26.0 Valid Percent 5.3 18.3 7.0 100.5%. 6.3% and 7.Please rate the following pairs of mobile phones as to how similar they are.5 18.5 6.

8 6.Age Frequency Valid 15-25 26-35 36-50 above 50 Total 161 110 103 26 400 Percent 40. .5 100.3% of them belonged to the age limit of 15-25 yrs. 25.0 Cumulative Percent 40.0 Valid Percent 40.3 27.8 6.0 Age 15-25 26-35 36-50 above 50 The age distribution of the various respondents is as follows: 40.8% belonged to 36-50 age limit while 6.5 25.5 25.5% of them belonged to age limit 2635 yrs.5% of them were above fifty years of age.3 67.5 100.5 100.3 27. 27.8 93.

3% of the respondents of the research study were males while the remaining 39.8 100.3 100.8 100.3 39.7% were females.3 39.0 Gender MALE FEMALE 60.0 Valid Percent 60.Gender Frequency Valid MALE FEMAL E Total 241 159 400 Percent 60. .0 Cumulative Percent 60.

8 100.8 23.8 23.3 100. 26.3 87.0 12.8% were housewives.5 26.5% of them belonged to the service class.Occupation Frequency Valid Service Business/Self Employed Student Housewife Total 150 107 92 51 400 Percent 37.0% of the respondents were those who are still studying and the rest 12.5 26. Household Income Level .0 12.8 100. 23.8% of them were into business or self employed.0 Valid Percent 37.0 Occupation Service Business/S elf Employed Student Housewife The occupation distribution of the various respondents is as follows: 37.5 64.0 Cumulative Percent 37.

0 of the respondents are such whose house holds income is less than below 2 lacs.8 62. while 35. .3% of them were those whose household incomes are above 4 lacs.3 100.8 62.0 37.Frequency Valid Below 2 Lacs 2-4 Lacs Above 4 Lacs Total 8 143 249 400 Percent 2.3 100.8% of them have household incomes between 2-4 lacs.0 35.8 100.0 Household Income Level Below 2 Lacs 2-4 Lacs Above 4 Lacs Only 2.0 Cumulative Percent 2.0 Valid Percent 2.0 35. A whopping 62.

A larger sample size might produce better results Response for the brands other than the ones mentioned above the response is not good. .Some important cross tabulation WHERE DID YOU PICK IT UP FROM? Bar Chart 80 Where do you prefer to purchase a new mobile from? Shopping Malls Small Reatil Shops Exclusive Showrooms Grey Markets 60 Count 40 20 0 NOKIA SAMSUNG LG MOTOROLA ANY OTHER PANASONIC SONY ERICSSON Which brand of mobile phone do you use?     Maximum purchase of nokia phones is done from exclusive showrooms and minimum from small retail shops Maximum sales of Samsung phones is from exclusive showrooms and grey markets Motorola is sold in malls though the response for it is weak in the survey so it is difficult to comment on the sales.

THE AGE GROUP TO TARGET!! Bar Chart 70 Age 15-25 26-35 60 36-50 above 50 50 Count 40 30 20 10 0 NOKIA SAMSUNG LG MOTOROLA ANY OTHER PANASONIC SONY ERICSSON Which brand of mobile phone do you use?     Sony Ericsson is sold the maximum in the age group above 50 Nokia is the leader in terms of sales for the first 3 sets of age groups closely followed by Samsung. Panasonic has almost zero market for people below the age group of 36 and above that of 50 . LG is sold maximum in the age group of 26-35.

MAN OR WOMAN? BIG QUESTION! Bar Chart 120 Gender MALE FEMALE 100 80 Count 60 40 20 0 NOKIA SAMSUNG LG MOTOROLA ANY OTHER PANASONIC SONY ERICSSON Which brand of mobile phone do you use?       Nokia is more popular with the males Samsung is more popular with the females due to their compact sizes and flip phones. Motorola has very low market share for females. Panasonic is more popular with the females . But with the launch of Moto Razor pink and grey their share with women might increase LG is popular amongst the males more than the females The other brands such as Bird and BenQ are more popular with the females but by a slight margin.

WHOM TO TARGET? Bar Chart 70 Occupation Service Business/Self Employed Student Housewife 60 50 Count 40 30 20 10 0 NOKIA SAMSUNG LG MOTOROLA ANY OTHER PANASONIC SONY ERICSSON Which brand of mobile phone do you use?  Nokia remains a favorite across all occupations however Sony Ericsson enjoys an almost equal share in the business/ self employed category. .

Motorola.00 80 Count 60 40 20 0 NOKIA SAMSUNG LG MOTOROLA ANY OTHER PANASONIC SONY ERICSSON Which brand of mobile phone do you use?    Nokia sells the most across the various household income groups owing to the wide variety of their products. Every brand sells more in the income group which is higher Panasonic.WHICH INCOME GROUP TO TARGET?? Bar Chart 120 Household Income Level Below 2 Lacs 2-4 Lacs 100 Above 4 Lacs 4. Sony Ericsson and other brands do not sell in the households where the annual income is below 2 lacs .

Motorola and Panasonic do not have any unsatisfied customers There are more unsatisfied than satisfied customers with the mobile brands other than the ones mentioned.IS IT WORTH IT?? Bar Chart 80 Overall how satisfied are you with your handset very unsatisfied unsatisfied neutral Very satisfied Extremely satisfied 60 Count 40 20 0 NOKIA SAMSUNG LG MOTOROLA ANY OTHER PANASONIC SONY ERICSSON Which brand of mobile phone do you use?    Nokia and Samsung mobile owners have very high satisfaction levels. .

PROMOTIONS Bar Chart 40 30 Does your purchase decision for a specific handset get affected when the company comes out with contests... SCHEMES..ANYTHING. ANYTHING AT ALL. competitions or promotions? Strongly Agree Agree Neutral Disagree Strongly Disagree 20 Count 10 0 Definitely Probably Probably Not Definitely Not How likely are you to buy a new handset   Coming out with promotions and schemes enhances the chances of sale of the product as a lot of people say their choice is affected if a scheme comes out. People who disagree with the above statement do not plan to buy a new phone so the opinion might not matter from the sales and marketing point of view .

Few people purchase from small retail shops A lot of people disagreed on purchases from shopping malls .WHERE WILL YOU BUY IT FROM? Bar Chart 70 How likely are you to buy a new handset definitely Probably Probably Not 60 50 Definitely Not 40 Count 30 20 10 0 Shopping Malls Small Retail Shops Exclusive Showrooms Grey Markets Where do you prefer to purchase a new mobile from?    Exclusive showrooms are the most preferred place for the purchase of cell phones.

WHERE TO ADVERTIZE? Bar Chart 40 How likely are you to buy a new handset definitely Probably 30 Probably Not Definitely Not 20 Count 10 0 Television Family/ Friends Radio Internet Newspapers Mobile Shops Magazines Where are you most likely to get up to date information about newer handsets being launched in the markets   Television and news papers are the best options for advertising. Word of mouth is the main factor that people consider while enquiring about new phones WHY THE MOBILES? WHY? .

Bar Chart 120 Age 15-25 26-35 36-50 above 50 100 80 Count 60 40 20 0 least likely somewhat likely more likely very likely most likely What is your main reason for having a moblie phone?_Just making and receiving calls  Mostly people across all age groups use mobiles to make and receive calls .

Bar Chart 80 Age 15-25 26-35 36-50 above 50 60 Count 40 20 0 least likely somewhat likely more likely very likely most likely What is your main reason for having a moblie phone?_It's a status symbol   People across the 15-25 use a phone mainly because it is a sign of status symbol for them. Age groups 36-50 are the least likely to use a phone just for a status symbol .

. etc.   The advanced features in a phone are used mainly by youngsters Very few respondents don’t use these features.Bar Chart 80 Age 15-25 26-35 36-50 above 50 60 Count 40 20 0 least likely somewhat likely more likely very likely most likely What is your main reason for having a moblie phone?_Inclined towards sms and other features like camera. fm.

.Bar Chart 100 Age 15-25 26-35 36-50 80 above 50 Count 60 40 20 0 least likely somewhat likely more likely very likely most likely What is your main reason for having a moblie phone?_A combination of all or some of the above reasons   The advanced features in a phone are used mainly by youngsters Very few respondents don’t use these features.

subscribers want that the network coverage should extend up to shopping malls in addition to the small markets and roads.  New Delhi. It commands high respect and favorable image amongst the mobile users. Noida and Ghaziabad is highly competitive and price sensitive market as majority of respondents want maximum services provided by company in low priced handsets.  As the circle comprises of mainly high standard areas with many big shopping malls.  There is a good scope for new entrants in this circle as the service provided by the existing players are not up to the mark and subscribers want to try out new ones provided they stand up to the customers expectations.  Numbers of color mobile users far out number B/W mobile users. In fact these are becoming a criterion for choosing a mobile handset.  MMS and Bluetooth functions are fast becoming popular with the mobile users.  Majority of respondents perceives Samsung as the best color mobile provider. And among the color mobile users majority of them are camera mobile users. .CONCLUSIONS  Mobile has become an important part of people’s life and it is no more a luxury.

. marketing strategy should be more focused on this age group. Samsung needs to take extra efforts for promptness in customer education to win and retain users. Samsung should come up with these relevant services from time to time differentiate its product and to generate additional revenue. Noida and Ghaziabad is a highly competitive and price sensitive market. Hence to succeed in this market it need to reposition itself as the premium brand. hence a suitable marketing strategy. needs to be formulated taking into consideration the advertising and price factor.RECOMMENDATIONS Some recommendations and additional enhancements are following:  New Delhi.  Since customer education about new launchings and facilities provided in handsets is the major problem faced by most of the mobile users.  One of the drawbacks of Samsung brand in this market could be its common flavor not metro flavor.  Bluetooth and other connectivity services are fast emerging as an important area of mobile service. which is having better shopping malls and markets. Samsung should give high priority to customer service and satisfaction as your satisfied customers do the best advertisement. Therefore.  As the numbers of mobile users are relatively young.  Samsung needs to prune up its advertising campaign to increase its visibility further as one of its competitors’ visibility is high.

competitions or promotions? Q9 Where do you prefer to purchase a new mobile from? Q10 Rate the following attributes of your preferred new mobile instrument on a scale 1-7 as per their significance to you_Ease of usage .QUESTIONNARE Q1) Which brand of mobile phone do you use? Q2) Who was the main influencer while purchasing the mobile phone? Q3) Rank the following brands in order of your preference _NOKIA Q4) What is your main reason for having a mobile phone? _Just making and receiving calls Q5) Rate the following factors on the basis of your level of satisfaction and experience with your mobile regarding the following items_ Overall Quality Q6) Overall how satisfied are you with your handset Q7) How likely are you to buy a new handset Q8) Does your purchase decision for a specific handset get affected when the company comes out with contests.

org 3.in.google.com 6.com 4.com 2. Issue 3. www. www.BIBLIOGRAPHY Reference Book1) Research Methodology 2) Marketing Management 3) Principles of Marketing By C.com website used1.nokia.motorola. www.com 5.com .samsungmobile. www. Volume 1.R Kothari By Philip Kotler By Kotler and Armstrong 4) Intelligent computing CHIP.lgindia. www. 2004 published at www.samsung.chip-india. www.

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