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Dixon is the largest indian electronics manufacturing services (ems) provider in india focused on consumer electronics, home appliances

and lighting electronics products. Established two decades ago, the company has demonstrated rapid growth and is recognised for low cost manufacturing capabilities, proven design expertise and established high quality customer base.

Dixon is one of the few indian ems player with full scale capabilities in product design, global procurement, turnkey manufacturing, repairs and maintenance; strong back-end supported by erp system. Dixons iso certified facilities are globally competitive in terms of cost of production and significant backward integration strength in magnetics, power supplies, plastic injection moulding & sheet metal stamping making it globally competitive in terms of cost of production.

With five state-of-the-art iso 9001 certified manufacturing plants spread across noida and dehradun, dixon continues to charge forward achieving excellence in manufacturing affordable and durable electronics as well as mechanical and electro-mechanical assemblies, subassemblies and components. Recipient of many industry awards for r&d capabilities and recognized as r&d house by the government dixons strong engineering team has developed low cost, global quality products such as colour television, dvd players, washing machines, induction cooktop, set top box, cfl ballast & led drivers.

Dixon has established relationship and track record with consumer electronics majors like lg electronics (largest ems provider) and philips electronics india (sole ems provider) as a preferred contract manufacturer and other principals like panasonic, toshiba india, landis+gyr group for lcd, led tvs and energy meters to name few.

Dixon employees have a strong customer focus ensuring the attention needed to handle clients outsourcing needs. The mechanical and electronic design groups help client with product design or modification needs enabling an effective and timely response and flexible facility provides for simultaneous outputs for many products in a time frame that meets clients requirements.

Dixons management team is extensively engaged with both industry and government leaders in india & can leverage these relationships to assist oem in navigating the often complex goverment policies in india for our mutual benefit.

Dixon a story of continuous investments in relationships, technologies and processes!

History unveiled

Year 1993

Started assembly operations for consumer electronics products such as ctv and vcr. Focus on high quality oem relationships such as lg and phillips. Nimble operator with ability to rapidly establish assembly plants locations with tax advantaged.

Year 2000- 2008

Developed capabilities in pcb and final assembly for complex products. Added assembly operations for new products such as dvds, cfl bulbs and stbs. Acquired new customers such as kaon media, godrej, videocon & onida. Multi-location operational footprint.

Year 2008 2010

Developed low cost odm solutions for several products including ctv, dvd and cfl bulbs Iinvested in my box technologies with a vision to shape it into a research and development company. The company bagged its first project of manufacturing digital set top boxes for dth.

To offer optimum level of cost-advantage to its customers, dixon invested in dixon bhurji india pvt ltd for sheet metal and plastic moulding services, adopting backward integration as a core approach. Year 2010 onwards

Entered new electronics product categories such as lcd/led tvs, energy meters and power inverters

Entered consumer appliances category with washing machine and induction cook top Entered led lighting manufacturing Developed capabilities in magnetics and power supplies. Launched next generation of stb odm products for leading cable and satellite tv operators in india Entered into strategic relationship with mncs such as panasonic, toshiba and landis gyr.

Awarded the 'best ems provider for the year 2011' by efy and electronics bazaar!

Vision, mission & values "to emerge as the largest and most cost effective complete solution provider for consumer electronics, appliances, lighting electronics, set top boxes & energy meters for the domestic and international market."

Ever since its inception, dixon is driven by its vision. The group, has carved a firm place for itself at the forefront of electronic manufacturing and contractual manufacturing industry in india. Clearly defined missions, have helped dixon retain its clients for electronics manufacturing services in india and globally. Some of them include industry giants like toshiba, panasonic, philips, godrej, lendis gyr, videocon, havells, godrej, dishtv, walmart and akai among others

Our missions include :

Customer first - strengthen customer partnerships by providing products and services of the greatest value through innovation and excellence.

Respect for the individual- emphasise associate dignity, equality and individual growth. Quality - execute with excellence; drive to six-sigma capability in all key processes; exceed customer expectations.

Supplier partnerships - emphasize communication, training, measurement and recognition. Business ethics - conduct business with uncompromising integrity. Social responsibility - be an asset to the community.

We at dixon are also driven by our strictly adhered values, which are :

Quality (six sigma focus)- offering products and services that speak volumes of quality Trust (nurturing relationships) - laying the foundation of a trust-based and long-time relationship with each and every customer.

Passion (to innovate and excel) - the constant desire to come up with something bigger and better every time.

Management Management team @ dixon For a successful enterprise, it is the "management team" which bears the torch and leads the team on the path of innovation, excellence and success. Dixon is no exception! Dixon technologies, one of the leading players in engineering and mechanical manufacturing services, has been driven by its knowledgeable, talented and experienced management team which has helped the organization attain newer heights of achievement.

Its management team consists of-

Mr. Sunil vachani (chairman & managing director) Dixons co- founder credited with pioneering electronics...

Mr. Atul lall (deputy managing director) Dixons co-founder with 29 years of experience mainly in...

Dixon is also guided and supported by various functional heads, who are the pillars of strength for the company. They are -

Pankaj sharma (chief operating officer)

Vineet mishra (vice president: operations)

Gopal jagwan (c.f.o.)

U k chadha (vice president: design & development)

Suneel singh (vice president: quality & process)

Kailash sharma (general manager: stores)

Mr. Rajeev lonial (associate vice president)

Mr. Bharat bhushan chalana (sr. General manager)


Dixon acquired a major stake in bhurji india pvt. Ltd. In the year 2008 and channelized its operations with focus on sheet metal and plastic injection moulding services, thereby making it a world-class facility for sheet metal and engineering components in india.

Dixon bhurji injection-moulding department has an advanced knowledge of moulding, process control, trouble-shooting and polymer selection and uses modern machines to produce moulding of the highest standard. Dixon bhurji offers full service in plastic injection moulding with highly trained tool designers and experienced plastic moulders using a broad range of computerised state of the art injection moulding machines.

Dixon bhurji also offers complete metal stamping processes and machining to meet metal forming requirements. All metal embossing and stamping is carried out by fully trained and qualified professionals so you can be sure youre getting the best product at the best price. Sheet metal stamping technology now supports a variety of industries such as electronics, plastics, lighting, consumer and industrial parts and products.

Mybox technologies Dixon entered in an association with mybox in the year 2009 with a mission of making it a leading set top box brand. Dixon- my box pioneered the design and manufacturing of stbs in

india by indigenously developing international quality stb products and accruing technical licenses from nds and conax.

Dixon and mybox has been complimenting each other and has been instrumental in laying the foundation for successful partnership with expertise in manufacturing stbs for both digital cable & satellite tv markets.

My box is concentrating in design & development with strong product development infrastructure in place & dixon on manufacturing with state-of-the-art facilities to manufacture 3 mm+ stbs annually.

My box has supplied 1+ mm stbs for both cable and satellite tv markets and have key clients includes tier 1 cable and satellite operators including dish tv, incable, siti cable and hathway cable in india.

Dixon appliances private ltd. Dixon appliances ltd. Was established in 2009 with the motive of making it india's leading home appliances manufacturing firm. True to its commitment, the firm today stands proud as india's leading home appliances manufacturer such as washing machines, room heaters. Dixon appliances have a strong customer base with leading brands such as havells, godrej, haier, beltek & weston.

Strong product development infrastructure in place

Partners & alliances Lg consumer electronics

lg is a south korean multinational electronics firm and one of world's leading brand operating in consumer electronics, chemical industry and telecommunication services. Lg is known for manufacturing world class tv sets, music systems, radios and a range of kitchen and home appliances.

Dixon's association with lg began in 1993 when lg chose dixon as its first ems partner in india to manufacture tv sets and tv chassis for its european market.

Dixon added another feather to its cap when lg again chose dixon as its ems partner for domestic appliances category.

Set top boxes

dish tv is a leading indian company that provides direct-to-home satellite television. A division of zee network enterprise, dish tv india is ranked #437 and #5 in the list of media companies in the fortune india 500 roster of india's largest corporations in 2011.

Dixon started its glorious association with dish tv in the year 2010 when it started manufacturing digital set top boxes for the direct-to-home satellite television provider.

Philips consumer electronics & lighting fixtures

philips is dutch multinational firm with a strong market hold in india and hugely popular for its consumer electronics goods such as tv sets, music systems, car entertainment systems and an array of other domestic and personal healthcare appliances with strong focus on lighting industry.

Dixon associated with philips in 1994 when it started manufacturing consumer electronics appliances and relationship grew further with start of lighting products production in 2008.

Toshiba lcd television sets

toshiba is a japanese multinational electronics, electrical equipment and it corporation. It is a diversified manufacturer of electrical products, spanning information and communications equipment, internet-based solutions and services and electronic components.

Dixon began its alliance with toshiba in 2011 when it started manufacturing lcd television sets for the brand, and hence embarked upon a journey of a successful association.