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Study & Evaluation Scheme

of

Bachelor of Business Administration
[Applicable w.e.f. Academic Session 2011-12 till revised]

TEERTHANKER MAHAVEER UNIVERSITY
N.H.-24, Delhi Road, Moradabad, Uttar Pradesh-244001 Website: www.tmu.ac.in
BBA Revised Syllabus Applicable w.e.f. Academic Session 2011-12 Page 1

TEERTHANKER MAHAVEER UNIVERSITY
(Established under Govt. of U. P. Act No. 30, 2008)

Delhi Road, Baga rpur, Mora dabad (U.P)

Study & Evaluation Scheme of Bachelor of Business Administration SUMMARY
Programme Duration Medium Minimum Required Attendance Credits Maximum Credits Minimum Credits required for the degree Assessment : BBA : Three year full time (Six Semesters) : English : 75 % : : 158 : 150 : Internal 30 External 70 Total 100

Internal Evaluation (Theory Papers)

Class Class Class Assignment Other Total Test Test Test (s) Activity I II III (including Best two out of the attendance three 10 10 10 5 5 30

Evaluation of Practical/Dissertations & Project Reports Duration of Examination

: :

Internal 50 External 3 hrs.

External 50

Total 100 Internal 1 ½ hrs

To qualify the course a student is required to secure a minimum of 40 % marks in aggregate including the semester end examination and teachers continuous evaluation.(i.e. both internal and external). A candidate who secures less than 40% of marks in a course shall be deemed to have failed in that course. The student should have at least 50% marks in aggregate to clear the semester. In case a student has secured more than 40% in each course, but less than 50% overall in a semester , he/she shall re-appear in courses where the marks are less than 50% to achieve the required aggregate percentage (of 50%) in the semester. Question Paper Structure 1. The question paper shall consist of eight questions. Out of which first question shall be of short answer type (not exceeding 50 words) and will be compulsory. Question No. 1 shall contain 8 parts representing all units of the syllabus and students shall have to answer any five (weightage 4 marks each). 2. Out of the remaining seven questions, student shall be required to attempt any five questions. There will be minimum one and maximum two questions from each unit of the syllabus. The weightage of Question No. 2 to 8 shall be 10 marks each. BBA Revised Syllabus Applicable w.e.f. Academic Session 2011-12 Page 2

Study & Evaluation Scheme Programme: B.B.A.
Semester I
S. No. 1 2 3 4 5 6 7 Course Code BBA101 BBA102 BBA103 BBA104 BBA105 BBA106 BBA151 Subject Business & Management Quantitative Techniques-I Managerial Economics Fundamentals of Accounting Organizational Behaviour Foundation English -I Comprehensive Viva-Voce Total Periods L T P 4 3 2 4 3 2 4 2 2 20 4 2 Semester II S. No. 1 2 3 4 5 6 7 8 Course Code BBA201 BBA202 BBA203 BBA204 BBA205 BBA206 BBA251 BBA252 Subject Business Environment Business Law Cost Accounting Computer Fundamentals Quantitative Techniques-II Foundation English -II Computer Fundamentals(P) Comprehensive Viva-Voce Total Periods L T P 4 4 3 2 3 3 2 2 2 4 19 4 6 Semester III S. No. 1 2 3 4 5 6 7 Course Code BBA301 BBA302 BBA303 BBA304 BBA305 BBA306 BBA351 Subject Environmental Studies Human Resource Management Marketing Management Operations Research Management Accounting Professional Writing Comprehensive Viva-Voce Total Periods L T P 4 4 4 3 2 3 2 2 2 20 4 2 Credits 4 4 4 4 4 3 4 27 Evaluation Scheme Internal External Total 30 70 100 30 70 100 30 70 100 30 70 100 30 70 100 30 70 100 50 50 100 230 470 700 Credits 4 4 4 3 4 3 2 4 28 Evaluation Scheme Internal External Total 30 70 100 30 70 100 30 70 100 30 70 100 30 70 100 30 70 100 50 50 100 50 50 100 280 520 800 Credit 4 4 4 4 4 3 4 27 Evaluation Scheme Internal External Total 30 70 100 30 70 100 30 70 100 30 70 100 30 70 100 30 70 100 50 50 100 230 470 700

Semester IV S. No. 1 2 3 4 5 6 7 Course Code BBA401 BBA402 BBA403 BBA404 BBA405 BBA406 BBA451 Subject Business Values & Ethics Management Information System Financial Management Business Research Company Law Technical Communication Term Paper Total L 3 4 Periods T P 2 2 2 2 Credits 3 4 4 4 4 3 4 26 Evaluation Scheme Internal External Total 30 70 100 30 70 100 30 30 30 30 50 230 70 70 70 70 50 470 100 100 100 100 100 700

3 4 4 2 20

BBA Revised Syllabus Applicable w.e.f. Academic Session 2011-12

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Semester V S. No. 1 2 3 4 5 6 7 Course Code BBA501 BBA502 BBA503 Subject Entrepreneurship Development Materials & Production Management Corporate Tax Specialization Paper -I Specialization Paper -II Business Communication Market Survey Report Total L 4 3 Periods T P 2 2 4 2 2 Credits 4 4 4 4 4 3 4 27 Evaluation Scheme Internal External Total 30 70 100 30 70 100 30 30 30 30 50 230 70 70 70 70 50 470 100 100 100 100 100 700

BBA504 BBA551

3 4 4 2 20

Specialization Papers S. No. Paper – I Human Resource BBH1 Performance Management BBH2 Human Resource Development Finance BBF1 Indian Financial System BBF2 Security Analysis & Investment Management Semester VI S. No. 1 2 3 4 5 6 Course Code BBA601 BBA602 BBA603 BBA651 BBA652 Subject Indian Economy Strategic Management Specialization Paper -III Communication Technique Dissertation Report Comprehensive Viva-Voce Total Periods L T P 4 4 4 2 2 14 2 Credits 4 4 4 3 4 4 23 Evaluation Scheme Internal External Total 30 70 100 30 70 100 30 70 100 30 70 100 50 50 100 50 50 100 220 380 600 International Business BBI1 International Business Management BBI2 International Marketing Marketing BBM1 Consumer Behaviour BBM2 Service Marketing

Paper – II

Specialization Papers S. No. Paper – III Human Resource BBH3 Industrial Law Finance BBF3 Banking & Insurance International Business BBI3 Export Import Policy & Documentation Marketing BBM3 Rural Marketing

Note: L – Lecture 1L = 1Hr

T- Tutorial 1T= 1Hr

P- Practical 1P= 1 Hr

C-Credits 1C = 1Hr of Theory Paper 2 Hr of Practical/Tutorial

BBA Revised Syllabus Applicable w.e.f. Academic Session 2011-12

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BBA- Semester I BUSINESS & MANAGEMENT
Course Code: BBA101 L-4, T-0, P-0, C-4

Objective: The basic objective of this course is to provide fundamental knowledge about business management & organization. Unit-wise Course Contents: 1. Concepts of Business & Management: Definition, Characteristics and Objectives of Business Organization, Evolution of Business Organization; Forms of Business Organization (Sole proprietary, Partnership, Joint Stock Companies & Co- operatives) , Large scale & Small scale Industry. (8 Hours) 2. Evolution of Management Thought: Introduction: Concept, Nature, Scope and Significance of Management, Evolution of Management thought, Contribution of Taylor, Weber and Fayol to Management. Management - As an Art and Science, Management Skills, Role of managers and Importance of management. (8 Hours) 3. Functions of Management–I: Planning, Decision Making. Organizing: Concept, Organization Theories, Forms of Organizational Structure, Combining Jobs-Departmentation - Functional, Project Matrix & Network., Delegation & Decentralization of Authority, Dynamics of Group Behavior, Responsibility & Power. (8 Hours) 4. Functions of Management – II: Staffing: Concept, System Approach, Manpower Planning, Job Design, Recruitment & Selection .Motivation: Concept, Motivation and Performance, Theories of Motivation (Maslow, Herzberg, Mc George). (8 Hours) 5. Understanding Leadership for Management: Leadership: Concept, Core of LeadershipInfluence, Functions of Leaders, Leadership Style, Managerial Grid, Situational Leadership Control- Concept & Process, characteristics of leaders, functions of leaders. (8 Hours) Text Books: 1. Stoner, Freeman & Gilbert Jr, Management, Prentice Hall of India. 2. Koontz, Principles of Management, Tata Mc Graw Hill, 2008. 3. Robbins & Coulter, Management, Prentice Hall of India. Reference Books: 1. Robbins S.P. & Decenzo David A., Fundamentals of Management: Essential Concepts and Applications, Pearson Education, 5th, Edition. 2. Hillier Frederick S. & Hillier Mark S., Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets, Tata McGraw-Hill, 2008. * Latest editions of all the suggested books are recommended.

BBA Revised Syllabus Applicable w.e.f. Academic Session 2011-12

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Vikas Publishers. The straight line : Equation of straight line Equation of line parallel to the axis . perpendicular form. Inter-section of Sets. Use of set theory in business. Addition. Essential Quantitative Methods for Business Management and Finance. An Introduction to Quantitative Methods. Permutation & Combination. Coordinates: Definition. (8 Hours) 3. length of perpendicular . Identity Matrix. Ratio and Proportion: Mathematical Series. Geometric & Harmonic. (8 Hours) Text Books: 1. Mathematics for Management. intercepts form .f. Quantitative Analysis for Management. slope of line . Pearson. 2000.e. (8 Hours) 5.Arithmetic. Prentice-Hall. 2. angle between two lines. Academic Session 2011-12 Page 6 . Union of Sets. (8 Hours) 2. BBA Revised Syllabus Applicable w. Singleton Set. Distance between two points. (8 Hours) 4.Semester I QUANTITATIVE TECHNIQUES-I Course Code: BBA102 L-3. Simple Interest & Compound Interest. linear equation comparison of coefficients . Bisectors of angles. 2001. Subtractions & Multiplication of Matrix.. Matrix: Introduction: Square Matrix. line through given points. Equal Set. Row Matrix. Unit-wise Course Contents: 1. T-2. Subset. * Latest editions of all the suggested books are recommended. New Delhi. Infinite Set. P-0. Percentage. equation line through two given points. Levin Rubin. Column Matrix. Gupta C B. Solution to a system of equation by the adjoint Matrix method & Guassian Elimination Method. area of triangles. Null Set. 2. finite Set. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about business mathematics. Diagonal Matrix. Cartesian coordinate system. 1995. Palgrave. Render & Stair Jr. Inverse of Matrix: Rank of Matrix. Set-Theory: Notation of Sets. condition for concurrence of the three lines . Use of Matrix in Business. Reference Books: 1. Earshot L. Universal Set.

shape and interrelationship. Elasticity of demand – meaning. New Delhi. & Gupta. Chand . Mehta P. Koutsoyiannis. types and its measurement. T-0. 2007 2.Semester I MANAGERIAL ECONOMICS Course Code: BBA103 L-4. law of returns to scale. BBA Revised Syllabus Applicable w. Chaturvedi. Supply function – meaning and its determinants. Business Economics. market equilibrium. Macmillan Press Ltd. Consumer Behaviour: Utility analysis and indifference curve analysis. 3. Consumer’s equilibrium under utility and Indifference curve approaches.e. (8 Hours) Text Books: 1. law of supply. Fundamental economic concept – scarcity of resources. Managerial Economic. law of demand. opportunity cost. micro v/s macro economics. incremental principle. Managerial Economics. Modern Micro Economics. Cost analysis. (8 Hours) 5. (8 Hours) 3. production possibility curve. A. monopolistic competition. S. short run and long run cost functions – their nature. short run and long run price – output decisions under perfect competition. Demand and Supply Analysis: Demand function meaning. types and determinants. P L. Production and Cost Analysis: Production – factors of production. 2. monopoly and oligopoly.2002 * Latest editions of all the suggested books are recommended. law of variable proportions. economies and diseconomies of scale. Brijwasi Publishers. Chand . 2006 3. D D. Salvator. C-4 Objective: The objective of this course is to develop basic understanding about the economic concepts. scope and relevance of managerial economics is business decisions. application of elasticity concept in business. fixed and variable inputs. time value of money. New Delhi.f. Market Structures and Price Determination: Different market structures and their characteristics.. S L. Managerial Economics. D N. Demand forecasting – its significance and techniques. Academic Session 2011-12 Page 7 . Mehta. P-0. S. Dominick. kinds of costs. Unit-wise Course Contents: 1. (8 Hours) 2. (2006) Reference Books: 1. New Delhi. 2007. Dwivedi. McGraw – Hill Book Company.. Introduction: Nature. (8 Hours) 4. Managerial Economics. L. tools and techniques for their affiliation business decisions. Vikas Publishing House.

Accounting for management. Reserve and provision. 2.f. Vikas publications. Kalyani Publishers.K.e. Corporate Accounting. Subsidiary Books: Recording of transactions in Subsidiary Books of Accounts. Importance and Limitations of Accounting. Robert Anthony & Hawkins. Advanced Accounting. Preparation of Final Accounts: Preparation of final accounts with adjustments (including manufacturing account). Jain S. Academic Session 2011-12 Page 8 . Accounting . (8 Hours) 4. Users of Accounting information. * Latest editions of all the suggested books are recommended. 1987. Preparation of Journal.L.. (8 Hours) 5.P. 1995. Valuation of Stock: Accounting for Negotiable Instruments. 2. P-0. BBA Revised Syllabus Applicable w. & Maheshwari S. Depreciation Accounting. Accounting Principles.. S K Bhattacharya & John Dearden. Irwin London. T-2. 1995. Vikas Publications.N. Ledger and Trial balance.Meaning and Concepts: Difference between accounting and book keeping. Richard D. & Narang K. (8 Hours) 3. Maheshwari S. Unit-wise Course Contents: 1. Accounting Test and Cases.Semester I FUNDAMENTALS OF ACCOUNTING Course Code: BBA104 L-3. Reference Books: 1. Conventions and Concepts. Accounting Errors and Rectification: Preparation of Bank Reconciliation Statement (8 Hours) Text Books: 1. (8 Hours) 2. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about Financial Accounting.

2. 1998.Definition and Classification of Groups. T-0. Organizational Behavior. Tata McGraw Hill. Types of Group structure.e. Reference Books: 1. Impact of Global and culture diversity on OB. New Delhi.P. Davis Keith. Behavioral Process in Organizations. 1981. Understanding Organizational Behavior: Introduction -Nature and Scope of OB. New Delhi. Teams Vs Groups. (8 Hours) 4. Organizational Behavior McGraw Hill. Organizational effectiveness. Pearson Publication 3. Pearson Education. Behavior in Organizations. Conflict and Conflict Management styles. Factors of motivation for employees (8 Hours) 3. * Latest editions of all the suggested books are recommended.Semester I ORGANIZATIONAL BEHAVIOUR Course Code: BBA105 L-4. New Delhi. organizational change – a factor of organizational development. 2004. Leadership. Oxford University press. Pareek Udai. and Prevailing Leadership style in Indian Organization. Chandran J. Robbins. Theory X and Theory Y . (8 Hours) Text Books: 1. S. Vikas Publishing House.. Organizational culture. Organization Goals. Luthans. Resistance to change. 2. Learning. Group Dynamics: Group Behavior . Vrooms Expectancy theory.f. (8 Hours) 5. Group decision making.Transaction Analysis. Models of OB. Hierarchy of needs theory. Perception and its role in individual decision making. Psychological Elements of Organizational Behaviour: Individual Behavior. Fred. Motivation Hygiene theory. C-4 Objective: The basic objective of this course is to provide knowledge about the organization behavior. Unit-wise Course Contents: 1.. The Johari Window.. 3. Personality. Motivation. Human Behavior at Works: Organizational Behavior. Quality of work life. Academic Session 2011-12 Page 9 . BBA Revised Syllabus Applicable w. Interpersonal Relationship & Leadership: Interpersonal Relationship . Organization Behavior. Organizational Change Management: Management of Change-Change and Organizational development. 10th ed. P-0. Its Theories. S. Power and Politics in Organization. Inter group problems in organizational group dynamics. 2003. New Delhi. (8 Hours) 2. Green Berg. Challenges and Opportunity for OB. Approaches to managing Organizational change.

Noun. Martin & Wren . (10 Hours) Unit III Communication: Meaning & importance of communication. New Delhi.P. Predicate. (10 Hours) Unit IV Requisites of Sentence writing: Fragmented sentences. 3. BBA Revised Syllabus Applicable w. Delhi. Academic Session 2011-12 Page 10 .A Workbook for 1 st year Students. S. New Delhi. Technical Communication-Principles & Practice – O. Compound words. (10 Hours) Text Books: 1. Homophones and Homonyms. Delhi. Squinting construction.FOUNDATION ENGLISH . * Latest editions of all the suggested books are recommended. Adverb. W. How to Build Better Vocabulary – Bloomsbury Publication.I Course code: BBA106 (Common with EHM101/BPH105/BED105/BAL101/AR107/BHM101/BFS106/BCA106/ BCH106/BFA103) L T P C 2 0 2 3 Course Contents: Unit I Functional Grammar: Patterns & Parts of speech Subject. Interjection.Word Power made easy. Reference Books: 1. expletives. Developing Communication Skills – Macmillan India Ltd. Antonyms. (10 Hours) Unit II Vocabulary: Word formation. Conjunction. Channels of communication. Prefix. 2. Garbled sentences.R. Verb. Language as a tool of communication. London.Macmillan India. Parallel Comparison. Loose & periodic sentences. Lewis Norman .U. A good sentence. Better Your English.. Suffix. Rambling sentences.Chand & Co. Loaded sentences. Verb phrases.Goyal. NOTE: This syllabus has been designed to improve the oral and written communication skills of students.e. 2. Rosen Blum M. Pronoun. 3. The faculty members should put emphasis on practical (oral) activities for generating students’ interest in language learning. Publication & Distributors Delhi. Conversion. Adjective. Barriers to effective communication.High School English Grammar & Composition. 2007. Synonyms. Mohan Krishna & Banerji Meera. How to look up a dictionary.f. Raman Meenakshi & Sharma Sangeeta.

BBA Revised Syllabus Applicable w. 3. This is also to see the articulation of what is being learnt by them and see their relevance in the practical field. C-4 Objective: The objective of this paper is to judge the understanding as well as application of the knowledge gained by the students by the end of the first semester of the course. Academic Session 2011-12 Page 11 .e. The internal marks will be awarded by conducting the presentation of the students in the class on any topic of first semester syllabus in the front of a panel of at least three faculty members who will be appointed by the Director / Principal of the College. The Total marks of viva are 100. Guidelines: 1. The comprehensive viva voce is scheduled at the end of I Semester.f. P-0. The external marks will be awarded by the external examiner to be appointed by the examination division.Semester I COMPREHENSIVE VIVA VOCE Course Code: BBA151 L-0. 4. T-0. 2.

e. Unit-wise Course Contents: 1. Vikas Publishers. Monetary Policy. 2002.as a source of technology. Merits & Demerits). Business. Academic Session 2011-12 Page 12 . GATT and WTOObjectives. Function and Principles of Globalization. C-4 Objective: The basic objective of this course is to provide knowledge about the Indian business environment.Capitalism (Features. Economic Policy and Business: Industrial Policy in India . Business Environment..f. Palgrave. 2. Collaboration and Joint Venture.A. S Chand. Barriers. IRD Act 1851. P-0. (8 Hours) 4.Semester II BUSINESS ENVIRONMENT Course Code: BBA201 L-4. Excel Books. & Steiner G. MNC. Macmillan. Consumer Protection Act 1986. Economic Environment of Business. * Latest editions of all the suggested books are recommended. (8 Hours) 2. Interaction Matrix. Economic Environment of Business. Merits and Demerits) Public Sector and Private Sector with their changing roles. Business Environment. Merits and Demerits) and Socialism (Features. Process of Environmental Scanning. Types of Economic Environment: Economic System. 2003. FERA & FEMA. The International Business Environment. Social Responsibility of Business. 2000. MRTP. T-0. Morrison J. Factors affecting Business Environment. Government and Business: Role of government in regulation and development of business. 2. Ghosh. Excel Books. Consumerism. Industrial Sickness. Government and Society. (8 Hours) 3. Economic Environment after Globalization: The New Economic Policy. 2004. (8 Hours) Text Books: 1. (8 Hours) 5. Significance. Bedi Suresh. Adhikari M. Arguments (For & Against). Basic Concepts of Business Environment: Concept. Agarwal R. Its historical perspective. Fiscal policy. 3. Mixed Economy (Features. BBA Revised Syllabus Applicable w. George A. 2004. 3. Reference Books: 1.

New Age International Publisher. Gulshan J. Formation of contract .. Vikas Publication. Academic Session 2011-12 Page 13 . 3. 2. Partnership deed registration of firms and consequences of non registration.Goods. Features. Pledge contract. Condition and Warranty. Business Law. Offer & Acceptance. Consequences and Remedies of contract termination. Dissolution of partnership. P-0.C. Auction sale. Ownership of goods and transfer. Rights of unpaid sellers. Lien. Bailment. Delivery. Gulshan J. Contingent Contract: Implied.. Price. Negotiable Instruments: Definition. Capacity of Parties. Mutual and Third parties relation of partnership. Guaranteed contract. Recognition And Endorsement of Negotiable Instruments (8 Hours) Text Books: 1. Business Law. 7th Edition. (8 Hours) 5.e. Agency contract. Indian Contract Act: Definition and Essentials.. New Age International Publisher. Kuchhal M. Quasi contract. Company Law. Feature. Principles of Mercantile Law. Relevant Acts * Latest editions of all the suggested books are recommended. Indemnity Contract. Eastern Book Company. 2. Unit-wise Course Contents: 1. T-0. Contents of sales contract. BBA Revised Syllabus Applicable w. (8 Hours) 3. Performance of sales contract.Definition. Performance of Contracts. Indian Partnership Act: Definition and Nature of Partnership. C-4 Objective: The basic objective of this course is to provide knowledge about the Business Laws.J. (8 Hours) 4. Termination of contract. Sales of Goods Act: Sales contract. (8 Hours) 2.J. Avtar Singh. Reference Books: 1. Types. Contracts agreements. Free consent.f. Consideration.Semester II BUSINESS LAW Course Code: BBA202 L-4.

2002. Khan & Jain. Costing Methods: Single Unit Costing. * Latest editions of all the suggested books are recommended. Operating costing. 3. Advanced Management Accounting. 12th edition. BBA Revised Syllabus Applicable w. service costing. process costing.f.M. Bhattacharyya S. Taxman.e. various types of Budgets and their preparation. & Dearden J. K. Accounting for Overheads: Allocation. batch and contract costing. Budgeting: Meaning. Pandey I. Vikas Publications. (8 Hours) Text Books: 1. P-0. Reference Books: 1. Job. 3rd Ed. Ravi . Vikas Publications. (8 Hours) 3. nature and scope Cost Concepts and Classifications. Introduction to Management Accounting Pearson. Management Accounting. Cost Accounting: Meaning. apportionment and absorption (8 Hours) 4. 2004. Unit-wise Course Contents: 1. T-2. (8 Hours) 5. 2006. Management Accounting. 2.. Kishor M. (8 Hours) 2. Horngren et al. Academic Session 2011-12 Page 14 . Tata McGraw-Hill. Accounting for Material and Labor: Accounting for material and labor in manufacturing and service sector.Semester II COST ACCOUNTING Course Code: BBA203 L-3. 1987. C-4 Objective: The basic objective of this course is to provide knowledge about the cost accounting. Accounting for Management. reconciliation of cost and financial accounts. Significance. Elements of Cost and preparation of cost sheet. 2. and Limitations of budgetary control. Distinction between Financial and Cost Accounting.

N. output technologies. formatting. MS-Word: Preparation of document. use of various tools & Tables. drawing objects in the presentation. Computer Applications in Management. New Age. Kakkar D. Handling operators and formulas. use of various tools. Academic Session 2011-12 Page 15 . (8 Hours) 2. Pearson Education. Galgotia. 1st Edition. (8 Hours) Text Books: 1. Computer Hardware and Number System: Computer Fundamentals.. MS-Excel: Preparation of spread sheet. Vikas Publications. Compilers & Interpreters.f. (8 Hours) 3.. Operating system (basic concepts). Basandra S. Computer History Computer Classification. BBA Revised Syllabus Applicable w. & Leon M. Leon.Semester II COMPUTER FUNDAMENTALS Course Code: BBA204 L-3. (8 Hours) 5. Vikas Publications. Reference Books: 1. 2. Application of information technology in business. Number system. Leon A. 2. Unit-wise Course Contents: 1. Cyganski. editing. P-0. Goyal R.K.e. Computer Software: Application and system software. Computers Today.. Anatomy of computer system. MS-PowerPoint: Preparation and formatting of presentations. (8 Hours) 4.. Fundamentals of Information Technology. 3. Information Technology: Inside and Outside. T-0. C-3 Objective: The basic objective of this course is to provide fundamental knowledge about basic computers. Introduction to Computers. Computer languages & their classification. * Latest editions of all the suggested books are recommended. Memory & storage devices . Input technologies.

Multiplication Law.Tata McGraw-Hill 2. Types of correlation. 1998.. Statistics for Business and Economics. * Latest editions of all the suggested books are recommended. Essential Quantitative Methods for Business Management and Finance. Statistics for Management . BBA Revised Syllabus Applicable w. Sampling and Non. P-0. Procedure of testing the Hypothesis. Z –test. Probability Distribution. T-2. Mean deviation. (Mean. Probability: Basic concepts. Prentice-Hall. Pearson. T-test. Karl Pearson coefficient of Correlation. Kurtosis. Render & Stair Jr. Levin Rubin.sampling errors. 3. C-4 Objective: The basic objective of this course is to provide knowledge about the business statistics. Binomial Distribution. 2000. Introduction to Statistics: Concepts . 2001. Scope . 1995.e. An Introduction to Statistical Methods. Gupta C B. Dispersion: Range.S. Skewness. Regression: Introduction. Sampling: Sample and census. Primary & Secondary Classification & Tabulation. Conditional Probability. 4. Standard deviation. Type of Data . Significance & Limitations. 3. Business Statistics. Vikas Publications. Poisson distribution. 2. Unit-wise Course Contents: 1. Earshot L. Sharma J. Correlation: Significance of Correlation.. Geometric & Harmonic mean.Semester II QUANTITATIVE TECHNIQUES-II Course Code: BBA205 L-3.f. Reference Books: 1. Addition Law. Application & Limitation. Beri. Scatter Diagram method.K. Chi-square test and their applications. Statistics for Management. (8 Hours) 3. Pearson Education. Academic Session 2011-12 Page 16 . New Delhi. Type II Type. Regression lines and Regression coefficient – their properties and applications. Palgrave. Chandran J. (8 Hours) 4. (8 Hours) Text Books: 1. Quantitative Analysis for Management.I Errors. Measures of Central Tendency: Meaning. Vikas Publications. mathematical statistical and axiomatic approach. Mode). Median. Normal distributions and their applications. (8 Hours) 2. Methods of sampling. (8 Hours) 5. Graphical & Diagrammatic representation. Frequency Distribution .

2. * Latest editions of all the suggested books are recommended. Forms of Technical Communication. Chand & Co. New Delhi. Noun clause. 3. BBA Revised Syllabus Applicable w. Scope & Significance. Delhi. Origin and Development.S. NOTE: This syllabus has been designed to improve the oral and written communication skills of students. Objective Style vs. Academic Session 2011-12 Page 17 . Literary Composition.. Horn A. Better Your English.U.II Course code: BBA206 (Common with EHM201/BPH206/BCA206/BHM201/AR207/BCH206/BFA203) L T P C 2 0 2 3 Unit I Functional Grammar: Articles. Phrases. Words often confused & misused. 4. Effective Technical Communication – O.A Workbook for 1 st year Students. New Delhi.Macmillan India. Wren & Martin. Sentences: Simple. Guide to Patterns & Usage in English – O. Transformation.U.Semester-II FOUNDATION ENGLISH .U. Salient features. Tenses: Functions. (10 Hours) Text-Books: 1. Transformation of sentences: simple to complex & vice versa.P.. (10 Hours) Unit III The Structure of sentences/ clauses: Adverb clause. Difference between Technical Communication & General writing. Multiple and complex. Spelling rules. Mitra Barum K.P. High School English Grammar & Composition – S. Preposition. (10 Hours) Unit IV Technical Communication: Nature. Spotting errors and correction of sentences. 2007. Technical Communication-Principles & Practice – O. Raman Meenakshi & Sharma Sangeeta. The faculty members should put emphasis on practical (oral) activities for generating students’ interest in language learning. New Delhi. Double.f.Requisites of Technical written Communication: One word substitution. 2006. Synthesis. simple to compound & vice-versa. Reference Books: 1. New Delhi. (10 Hours) Unit II Pre. Adjective clause.e.P. Interrogative to assertive & to negative & vice-versa.

f. T-0. Academic Session 2011-12 Page 18 . editing. use of various tools. MS-Excel: Preparation of spread sheet. Handling operators and formulas. MS-PowerPoint: Preparation and formatting of presentations. P-4. formatting. drawing objects in the presentation. use of various tools & Tables. BBA Revised Syllabus Applicable w.Semester II COMPUTER FUNDAMENTALS (PRACTICAL) Course Code: BBA251 L-0. MS-Word: Preparation of document. 2.e. C-4 1. 3.

The external marks will be awarded by the external examiner to be appointed by examination division. Academic Session 2011-12 Page 19 . P-0. 2. T-0. This is also to see the articulation of what is being learnt by them and see their relevance in the practical field. The internal marks will be awarded by conducting the presentation of the students in the class on any topic of 2nd semester syllabus in the front of a panel of at least three faculty members who will be appointed by Director / Principal of the college. The Total marks of viva are 100.f.e. 4. 3. C-4 Objective: The objective of this paper is to judge the understanding as well as application of the knowledge gained by the students by the end of the second semester of the course. The comprehensive viva voce is scheduled at the end of II Semester. BBA Revised Syllabus Applicable w.Semester II COMPREHENSIVE VIVA VOCE Course Code: BBA252 L-0. Guidelines: 1.

T.. Bharucha Erach. Hazardous Waste Incineration.C. Nidi Publ. Definition and Scope of Ecology. (8 Hours) 2. 2001 3. Pollution Control: Habitat and Population: Uncontrolled population growth and its impact. Hydro Electric. Industrial waste Management Practices. Eco System Interaction between living and non living components. Environmental Pollution Management: Environmental Pollution and Global Issues: Air. (8 Hours) 5.e. Fossil fuel. E & Hepworth. Solid waste management.Conventional sources of energy-Solar. Clanderson Press Oxford (TB) 3. Cooper. Role of Government.. Environment for Technology. Cunningham.C. Initiatives by NGOs and educational institutions. T. Ahmedabad Reference Books 1.S. McGraw Hill Inc. Noise and radiation pollution. Benny Joseph . Biomass and Biogas. BBA Revised Syllabus Applicable w. Handling and Management of hazardous wastes. Problems of housing and essential services. Marine Pollution . water and soil pollution-Sources and Consequences.. Agarwal.Semester III ENVIRONMENTAL STUDIES Course Code: BBA301 L-4. (8 Hours) 4. K. Ltd. Harnessing Non Conventional Sources of Energy: Harnessing Resources: Conventional and Non. Environment Biology. Mapin Publishing Pvt. McGraw Hill Inc M. W. T-0. Food Webs). Wind. Need and Objectives.f.P. Women education. Green house effect. Urbanization. The Biodiversity of India. 2001 * Latest editions of all the suggested books are recommended. Introduction to Environmental Studies: Introduction: Meaning. (8 Hours) 3. Nuclear.sources and consequences. Structure and Function. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about environmental studies. Unit-wise Course Contents: 1. Global Warming. Tata McGraw Hill. Need of Environment Education: Environment Education and Protection: Meaning. Ltd. Brunner R. 2005 2. Liquid and Gaseous pollutants. Clark R. P-0. Energy flow through ecosystem (Food Chain. 2. Control measures. Academic Session 2011-12 Page 20 . Ozone layer depletion and its effect.H. Environmental Studies. Gorhani. (8 Hours) Text Books 1. Solid. EMA 1986. Hazardous Waste Incineration. Bikaner. 1989..

2. 3. Pearson Education. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about Human resources management. Dessler. 2004. Activities. * Latest editions of all the suggested books are recommended. Scope of HRM. Unit-wise Course Contents: 1. Historical development of HRM in India. HR and PM.K. Sun India Publication. Gomez-Mejia et al. Aswathappa. Concept of HRM. Human Resource Management: Theory and Practice. Palgrave. Factors. Incentive. Reference Books: 1. 3. Man power requirement. Bratton J. 2003. Industrial Relations: Discipline and Grievance handling. (8 Hours) 3. HRM Vs PM. Human Resource Management. Procedure of Placement and Selection.e. Singh A. Tata McGraw-Hill. 2. BBA Revised Syllabus Applicable w. 2003. & Puneet Mohan.R. Objectives. (8 Hours) Text Books: 1. basic features of jobs considering for compensation. Academic Session 2011-12 Page 21 . Need of HRM. Introduction to HRM: HRM & HRD. Process. P-0. Human Resource Management. Managing Human Resources.f. Function of HRM. Human Resource Management. Human Resource Planning: Objectives. Compensation Management: Employee Compensation -Wage policy. Human Resource Management and Development. Recruitment and Selection: Issues.. Wage determination. Process. Tata McGraw-Hill. Duggal B. T-0. Ivansevich.Semester III HUMAN RESOURCE MANAGEMENT Course Code: BBA302 L-4. (8 Hours) 4. & Gold J. (8 Hours) 5. (8 Hours) 2.. Prentice-Hall. Factor affecting wage and salary.

BBA Revised Syllabus Applicable w. Philip and Armstrong. Marketing Management. Pricing Strategies. New York.f. Victor P. Stanton William J.Mix Decisions: Product Decisions. 11th Ed. Pearson Education Asia. 2. Product Life cycle: Stages and Strategies for Different Stages of PLC. Czinkota. Marketing Vs Selling. 2003.Delhi 10th ed. “Marketing Management: Analysis. Introduction: Definition. New Delhi 2004. Implementations and Control”. “Fundamentals of Marketing ”. Neelamegham. 4. Unit-wise Course Contents: 1. (8 Hours) Text Books: 1. New Delhi. * Latest editions of all the suggested books are recommended.. Demands.. Academic Session 2011-12 Page 22 . (8 Hours) 4. Importance and Scope of Marketing. Marketing Management: A Strategic Planning Approach. N. Consumer. P-0. Marketing Management. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about marketing management.. New Product Planning and Development Process. Market Segmentation: Segmenting the Market. New Delhi. Reference Books: 1. Graw.. Planning. Kotler. T-0. Failure of New Products. 3. (8 Hours) 5. Wants.Semester III MARKETING MANAGEMENT Course Code: BBA303 L-4. Policies Methods of Setting Price. McGraw Hill. New Product Development-Concept and Necessity for Development. Branding and Packaging Decisions. Promotion and Distribution Decisions. 3. Marketing . Bull.Needs. Pricing Decisions: Pricing Objectives. Markets and Marketers.R. Tata McGraw Hill. Pearson Education. Vikas Publications. Benefits/Purpose and Limitations of Market Segmentations. “Principles of Marketing”.e. Customer. Kotler. S. Pearson Education. New Delhi 2004. Core marketing concepts. Indian Cases in Marketing. Product-Mix. (8 Hours) 3. Philip. McGraw Hill. Saxena Rajana. 2. of 1994. Market Segmentation Procedure. Elements of Marketing . New Delhi 2004. (8 Hours) 2. M.

3. (8 Hours) 4. T-2. Academic Session 2011-12 Page 23 . Reference Books: 1. n jobs through three machines. Transportation: Initial basic feasible solution methods optimality test– stepping stone. Vikas Publications 2. (8 Hours) 3. Pearson Education. (8 Hours) 5. P-0.e. Management Science/ Operations Research. Assignment Problems – Hungarian method. pure and mixed strategy.B. Quantitative Techniques. Game Theory: characteristics.f..D. * Latest editions of all the suggested books are recommended.An Introduction. graphical method and simplex method of solving LPP. Two person Zero sum game. Models in OR. Kothari. mathematical formulation. 1996. Prentice-Hall. Scope. Introduction: Nature: Definition. Degeneracy and maximization case. 2 jobs with K machines. Peter C. 2003. Sharma J. Operations Research . OR & managerial Decision making. (8 Hours) Text Books: 1. 2. Johnsons rule for n jobs through two machines.. Unit-wise Course Contents: 1. Dominance and graphical method of solving game.Semester III OPERATIONS RESEARCH Course Code: BBA304 L-3. Vikas Publications. Quantitative Techniques. (8 Hours) 2. BBA Revised Syllabus Applicable w. Tata McGraw-Hill. Job Sequence: Introduction. Vikas Publications 3. Linear Programming: Introduction. & Balasubramanyam S. MODI method. Taha Hamdy. Bell. Nature & Characteristics. Vohra N. Quantitative Techniques in Management. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about operations research. Operations Research. Methodology. OR techniques. Akhilesh K.K.

advantages and limitations. & Dearden J. Vikas publications. Introduction to Management Accounting. Unit-wise Course Contents: 1.Semester III MANAGEMENT ACCOUNTING Code: BBA305 L-3. Techniques of Financial Analysis (Comparative analysis. Introduction to Management Accounting: meaning. nature. Pearson.e. M. Common size statement. Management Accounting .f. Horngren et al.K. Pandey I. T-2.. Vikas Publications. Bhattacharyya S. Advantages and limitations of standard costing. Academic Session 2011-12 Page 24 . Difference between cost accounting and managerial accounting. (8 Hours) 2. Concept of Standard Costing: Standard cost and estimated costs. Labor variance and Overhead variance (8 Hours) 5. Break Even Point P/V ratio. Advantages and limitations of marginal costing. scope. P-0. * Latest editions of all the suggested books are recommended. (8 Hours) 3. BBA Revised Syllabus Applicable w. Financial Analysis: Meaning. Relationship of Management Accounting with other disciplines. Management Accounting. Taxmann. Calculation of Material variance. 3. Khan & Jain. 2002. Marginal Costing: Concept. 2004. 2. Advanced Management Accounting. Reference Books: 1. objectives and limitations. Difference between absorption costing and managerial costing. Responsibility Accounting: Concept of Responsibility accounting and Types of Responsibility Center (8 Hours) Text Books: 1. 1987. 2006. CVP analysis. Tata McGraw-Hill. 2. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about management accounting. Trend analysis) (8 Hours) 4. Accounting for Management.. Kishor Ravi M..

Writing a précis. NOTE: This syllabus has been designed to improve the oral and written communication skills of students. Coherence & Unity. (10 Hours) Unit II Requisites of Paragraph writing: Structure of Paragraph. Syntax.e.f. Chronological orders.U. Reading comprehension. New Delhi. Deductive order. Spatial order.Semester-III PROFESSIONAL WRITING Course code: BBA306 (Common with EHM301/BCA305/BHM301/AR307/BCH306/BFA303) L 2 Course Contents: Unit I Functional Grammar: Active and passive voice. T 0 P 2 C 3 (10 Hours) Unit IV Comprehension skills: Role of listening. (10 Hours) Text Books: 1. 2. experiments. Concord. Conditional sentences. Factual description of objects. * Latest editions of all the suggested books are recommended. (10 Hours) Unit III Précis Writing: Techniques of Précis writing. Ruther Ford A. Mohan Krishna & Banerji Meera. Inductive order. 2007. Expository writing. New Delhi.P. Development of paragraph. and Argumentative writing. Improving comprehension skills. References Books: 1. Basic Communication Skills – Pearson Education. Developing Communication Skills – Macmillan India Ltd. Technical Communication-Principles & Practice – O. Common errors. process. Linear. Academic Session 2011-12 Page 25 . Delhi. BBA Revised Syllabus Applicable w. Raman Meenakshi & Sharma Sangeeta.. The faculty members should put emphasis on practical (oral) activities for generating students’ interest in language learning. Reasons for poor comprehension.

T-0. P-0. 2. Academic Session 2011-12 Page 26 .e. The internal marks will be awarded by conducting the presentation of the students in the class on any topic of 3 rd semester syllabus in the front of a panel of at least three faculty members who will be appointed by the Director / Principal of the College. 3. 4. BBA Revised Syllabus Applicable w. Guidelines: 1.f. The Total marks of viva are 100.Semester III COMPREHENSIVE VIVA VOCE Course Code: BBA 351 L-0. The comprehensive viva voce is scheduled at the end of III Semester. The external marks will be awarded by the external examiner who will be appointed by the examination division. C-4 Objective: The objective of this course is to judge the understanding as well as application of the knowledge gained by the students by the end of the third semester of the course. This is also to see the articulation of what is being learnt by them and see their relevance in the practical field.

Competitive Strategy. 2002. Supply Chain Management. (Geeta.K. New Age International Publishers. Business Ethics and Managerial Values.e. Ethical Issues in the Era of Profit Making: Ethics impact in Business: Ethical Issues in Capitalism and market systems.. Corporate Restructuring. Corporate Governance & Business Ethics. (8 Hours) Text Books: 1. Bhatia S. Promotional Strategies. McMillan. Bible and Quran). (8 Hours) 4. Unit-wise Course Contents: 1. Mahabharata. Iyer S. Hartman Laura P & Abha Chatterjee. Code of Corporate Practices. Oxford University Press. Value & Business: Values impact in Business: Indian Value System and Values. * Latest editions of all the suggested books are recommended. (8 Hours) 2. Observance of Ethical Values In Competitive Environment: Global industrial competition.Semester IV BUSINESS VALUE & ETHICS Course Code: BBA 401 L-3. Deep & Deep Publications Pvt. Business Ethics. 6th Ed. Business Ethics – Concepts and Cases Prentice Hall. Ramayana. Horizontal Organisation. Benchmarking. T-0. Ltd. 3. 2007. (8 Hours) 5. Introduction to Ethical Code of Business Behaviour: Corporate Governance: Issues. Mathur U. Managing for Value. Social Responsibility of Corporate sector.. Tata McGraw Hill. Upanishads. Velasquez. Corporate Governance. Need of corporate governance code. 2. Reference Books: 1. (8 Hours) 3. Vedas. C-3 Objective: The basic objective of this course is to provide fundamental knowledge about business values & ethics. Teaching from scriptures and tradition. Total Quality Management. Value Additions & Brand Building: Brand Building.S.f.C. Economic Reforms & Development. P-0. 2000. The Indian Scenario. 3. Diversification. Reed Darryl. Academic Session 2011-12 Page 27 . 2. BBA Revised Syllabus Applicable w. Mergers and Acquisitions..

Pearson. An Information System for Modern Management 2001. 2. (8 Hours) Text Books: 1. Mudrick R. Simon Model (8 Hours) 3. & Laudon J. Laudon K. Management Information Systems: Managing the Digital Firm. Unit-wise Course Contents: 1.f.e. Tata McGraw-Hill. * Latest editions of all the suggested books are recommended. T-0 P-0.A tool for management process (8 Hours) 2.P. MIS. Types of MIS: Success and failure of MIS.G.. Oz E. Management Information System .. Process of MIS Management. Academic Session 2011-12 Page 28 . Oxford University Press. 2. Planning and Decision making: Tools of Planning MIS Business Planning. Galgotia Publishers. O’Brien J. MIS & the role of DSS. different types of MIS & their applications. Transaction Processing System (TPS).C. BBA Revised Syllabus Applicable w. Role of MIS. Management Information System. EMS & ERP. Decision Support system (DSS): Concept and Philosophy..Semester IV MANAGEMENT INFORMATION SYSTEM Course Code: BBA 402 L-4. Jaiswal Mahadeo. Management Information System. DSS: Deterministic Systems. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about management information system. Decision making concept. Information and System: Information concepts. (8 Hours) 5. Tata McGraw-Hill. Benefits of ERP. 3.S. 2003. Knowledge based expert System (KBES). Artificial Intelligence (AI) System. Reference Books: 1. 3. Jawedkar W. Enterprise Management System (EMS). Management Information System. MIS & system concepts (8 Hours) 4. Enterprise Resource Planning(ERP) System.. Vikas publications. Introduction to Management Information System (MIS): Concept & definition.

Oskar Publications * Latest editions of all the suggested books are recommended.f.. Tata McGraw-Hill. and Time value of Money. C-4 Objective: The basic objective of this course is to provide fundamental knowledge of financial management. Estimation of working capital needs. P-0. Prasanna Chandra. Pandey I. Vikas Publications. Investment Decision: Importance. 2. Management of Inventory. Capital Structure Theories: Approaches of capital structure. Smith K. Management of Working Capital. Academic Session 2011-12 Page 29 . Receivable and Cash Management. Fundamentals of Financial Management. Khan & Jain. Agarwal J. Cost of Different Sources of Raising Capital: Weighted average cost of capital. (8 Hours) 3. Overview of Financial Management: Meaning and Scope. Determinants. Determinants of Dividend policy and dividend models. Need. (8 Hours) 5. Profit maximization Vs Wealth maximization. T-2.Walter. Working Capital: Meaning.e. Financial Management. (8 Hours) 2. 2007..M. Gordon and MM. West Pub.D. (8 Hours) 4.. Working Capital Management. 2007. Co. BBA Revised Syllabus Applicable w. Financial Management. 3. Unit-wise Course Contents: 1. (8 Hours) Text Books: 1. Techniques of Capital Budgeting and their application. Reference Books: 1. 2.Semester IV FINANCIAL MANAGEMENT Course Code: BBA403 L-3. 2004. Tata McGraw-Hill. V.

New Age International Publishers. Panneer Selvam . 3. Academic Session 2011-12 Page 30 . 2. Unit-wise Course Contents: 1. (8 Hours) 3.C. Tata McGraw Hill. Collection of Data: Concept of Sample. * Latest editions of all the suggested books are recommended. 2007. Report Preparation: Types and Layout of Research Report. Cooper and Schindler.e. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about business research. Analysis of Data: Coding. Research Design : Various Methods of Research Design. Problems and Precautions to the Researchers. Research Methodology . Tata McGraw Hill. (8 Hours) Text Books: 1. Various Methods of Collection and Data. Reference Books: 1. Introduction: Concept of Research and Its Application. P-0. (8 Hours) 2. 2. Gravetter.f. Types of Business Problems. Process of Research: Steps Involved in Research Process. Business Research Methods. Precautions in Preparing the Research Report. Research Method for Behavioral Sciences. Types of Data: Secondary and Primary. 2004. Various Kinds of Charts and Diagrams Used in Data Analysis. (8 Hours) 4. Editing and Tabulation of Data. Research Methodology Methods & Techniques. Various Types of Sampling Techniques. Types of Research. T-0. Pearson Education. Cengage Learning. Determination and Selection of Sample Member. Saunders.Semester IV BUSINESS RESEARCH Course Code: BBA404 L-4. Research Methods for Business students. BBA Revised Syllabus Applicable w.R. Edition 2008. Beri G. 9th Edition. 3. 2nd Edition. (8 Hours) 5. Marketing Research .. Sample Size and Sampling Procedure. Kothari C. Prentice Hall of India.

Kapoor N. Debenture. Sultan Chand Publications. Management of Company: Directors. Indian Company law. Lifting of corporate veil. executive and non-executive directors. (8 Hours) 5. Principle of majority rule and protection of minorities at common law and under statute. Meeting. Memorandum of Association.. Share capital. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about company law.e. A Book of Company law. A Text Book of Company law. BBA Revised Syllabus Applicable w. Winding up.. (8 Hours) 4. Issues Related To Shares of Company: Prospectus. SEBI guidelines on allotment.. (8 Hours) Text Books: 1. Galgotia Publishing Company.S.D. Capital Management: Borrowing Powers. Singh.Issue. Sultan Chand Publications. Characteristics. Academic Session 2011-12 Page 31 . Article of Association. Transfer and Transmission of Shares.Definition. Introduction: Company.f. 2. formation of company. Formation of Company: Types of company. Reference Books: 3. duties. Elements of Mercantile Law. remuneration. * Latest editions of all the suggested books are recommended. forfeiture and surrender of shares & allotment.P.D. P.Semester IV COMPANY LAW Course Code: BBA405 L-4. T-0. Sultan Chand Publications. P-0. Appointment and tenure. (8 Hours) 2. (8 Hours) 3. Gogna. Harpal. Unit-wise Course Contents: 1. Kapoor N. 4.

Effective Technical Communication – O. New Delhi.P.P. Tele. Thesis and Dissertation writing: Project Report.. written & Verbal communication. Types of Business letters. Mohan Krishna & Banerji Meera. Mishra Sunita & Muraliksishra C.e.U.U.communication. 2007. (10 Hours) Text Books: 1. Business Communication. 3.Semester-IV TECHNICAL COMMUNICATION Course code: BBA406 (Common with EHM401/BPH406/BCA406/BHM401/BCH406/BFA403) L T P C 2 0 2 3 Course Contents: Unit I Communication: Objectives of Communication. Delhi. Technical Communication-Principles & Practice – O. New Delhi.. Types of communication. 2006. Formal and informal communication (The grapevine). Raman Meenakshi & Sharma Sangeeta. Mitra Barum K. New Delhi. NOTE: This syllabus has been designed to improve the oral and written communication skills of students. electronic communication process. 2. Reference Books: 1. * Latest editions of all the suggested books are recommended. Thesis & Dissertation writing Structure of Thesis writing. Tele-conferencing and Video-conferencing. BBA Revised Syllabus Applicable w. (10 Hours) Unit IV Modern Technology and Communication: Globalization of Business. Academic Session 2011-12 Page 32 . Internet. Chabbra T N. Developing Communication Skills – Macmillan India Ltd. (10 Hours) Unit II Business communication: Importance of written business correspondence. 2. New Delhi. Official letters. Sun India Pub. Different types of commercial correspondence & their drafting. upward and downward communication.f. Need for Communication. The faculty members should put emphasis on practical (oral) activities for generating students’ interest in language learning. (10 Hours) Unit III Project. Communication Skills for Engineers – Pearson Education. General principles and essentials of good commercial correspondence. Role of Information Technology.

2. Academic Session 2011-12 Page 33 . P-0.e. The paper will be evaluated by internal and external examiner. C-4 Objective: The objective of this course is to judge the understanding as well as application of the knowledge gained by the students by the end of the fourth semester of the course. BBA Revised Syllabus Applicable w. The term paper will be related to the contemporary business issue and the topic will be given by the college. The external marks will be awarded by the external examiner to be appointed by the examination division.Semester IV TERM PAPER Course Code: BBA451 L-0. 4.f. 3. It will carry total of 100 marks divided into written paper of 50 marks by external examiner and presentation of 50 marks in front of a panel of at least three faculty members appointed by Director/ Principal of the college. The presentation of the term paper is scheduled at the end of IV Semester. T-0. Guidelines: 1.

1998.I: Creativity & entrepreneurial Plan. Infrastructural network. Jonne & Ceserani. Ethical Organisation. Academic Session 2011-12 Page 34 . Holt. Project design. Unit-wise Course Contents: 1. Screening. Financial & Technical. Transformation of idea into reality. 2. Identification of project.II: Project Planning: Projects and Classification. Entrepreneurial Development program. Entrepreneurship. IPP. 2002. Entrepreneur & Entrepreneurship: Importance & Role of Entrepreneur in Indian Economy: Theories of entrepreneurship. Plant layout. Understanding Enterprise: Entrepreneurship and Small Business. Other Issues In Entrepreneurship: Family & Non-family entrepreneurs. Reference Books: 1. Significance and role of environment. Problems faced by entrepreneurs. 2003. Process Entrepreneurship Development. T-0. Project identification. Creative performance. Role of professionals. (8 Hours) 2. Problems of Entrepreneurial Development program.f. Entrepreneurship: New Venture Creation. Process Entrepreneurship Development. Search of business idea. BBA Revised Syllabus Applicable w. Idea generation. Role of BIFR and its rival. Professionalism Vs Family entrepreneurs.Semester V ENTREPRENEURSHIP DEVELOPMENT Course Code: BBA501 L-4. Prentice-Hall. 3. Network analysis. Creativity in Organisations. (8 Hours) Text books: 1. Feasibility Analysis: Economic. Role of Woman entrepreneurs. Environmental analysis. Sick Industries: Reasons. 1998. Wheeler.e. Traits of entrepreneurship. 1999. Couger C. Business Ethics. P-0. 5th edition. Bridge S et al. 2001. (8 Hours) 3. Velasquez. Innovation & Creativity. 2001. Crest. 4. 2. Entrepreneur v/s professional managers. 3. Palgrave. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about entrepreneurship development. Jacob Nina. Creativity and Innovation. 1999. Marketing. Kitson Alan. 4. Dollinger M J.Concepts and Cases. Palgrave. (8 Hours) 4. (8 Hours) 5. Factors of Entrepreneurial Development: Entrepreneurial Development: Role and Significance of entrepreneurial development. Prentice-Hall. Prentice-Hall. Project appraisal. * Latest editions of all the suggested books are recommended.

Operations Management. Reference Books: 1. Johnston R et al. Aggregate planning. (8 Hours) 5.. Materials Management: Materials Management: Materials Handling. 3. Production and Operations Management. Production and Operations Management. R J. McGregor D. Line balancing. McGraw-Hill. Facilities location. purchases management. Everett E. (8 Hours) 4. Prentice-Hall. Scope and Major decision areas of production management. Facility layout. Cases in Operations Management. 3. Production and Operations Management . Planning and control in Mass Production. Shop Floor and Batch Production. Pre-requisites and procedures. 2. 2004 * Latest editions of all the suggested books are recommended. 2. 1960. Morton. Total Quality Management.f. Nature. Six. Material Requirement Planning Meaning. Production Planning and Control: Capacity Planning.Semester V MATERIALS AND PRODUCTION MANAGEMENT Course Code: BBA502 L-3. Productivity measures. T-2. Production and Operations Management. BBA Revised Syllabus Applicable w. Statistical Quality Control.Objectives. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about production and operations management. Method Study & Work Measurement: Work Study. P-0. Pitman. Maintenance Management. Tata McGraw-Hill. Vikas Publications. (8 Hours) 2. Concept of JIT.e. Unit-wise Course Contents: 1. Store management and Inventory Management. Chary. Academic Session 2011-12 Page 35 . Method Study.Sigma. production system. Haleem A. Galgotia Books. 1993. Adam Jr. Introduction: Meaning. (8 Hours) 3. Time Study. Quality Assurance: Acceptance Sampling. (8 Hours) Text Books: 1. 2000. Importance.

Computation of VAT. Revision and Rectification. P-0. Direct Taxes. Law & Practice. Taxman. 3. Lal and Vashist.f. Registration Procedure for Service Tax. Santaram R. 1997. Course Contents: Unit I Introduction: Meaning. Pearson Reference Books 1. Academic Session 2011-12 Page 36 . * Latest editions of all the suggested books are recommended. ST-2.e. Taxmann 2. Taxable Services in India. Service Tax Code Number. T-2. Service Tax Penalties. filing of returns. Rates of Service Tax. Singhania V. Appeals. Vishwa Prakashan. Evolution of VAT. Classification of Service Tax. Appeals.. Advantages and Misuse of VAT. (8 Hours) Unit V Service Tax: Meaning and Definition of Service Tax. Review. 2011. Valuation of assets.K. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about corporate tax. Direct Taxes.. BBA Revised Syllabus Applicable w. (8 Hours) Unit III Wealth Tax: Wealth Tax on closely held companies. Direct Tax Law and Practice. Assessment.K. Terminology of indirect tax. Variants of VAT. Scope and Nature of corporate Tax.Semester V CORPORATE TAX Course Code: BBA503 L-3. carry forward and set off of losses. Taxman. and Singhania K. 2. Appeal of VAT. Treatment of losses and unabsorbed items. (8 Hours) Unit II Corporate Income Tax: Tax concession and incentive for corporate companies. ST-3a (8 Hours) Suggested Readings 1. Prasad Bhagwati. Tax Planning by Reports. Income Tax Law & Practice. (8 Hours) Unit IV Value Added Tax (VAT): Meaning and Definition of VAT. Service Tax Credits. ST-3. Form St-1. Capital Goods. Methods of calculating VAT. difference between direct and indirect tax. Tax planning for depreciation. advantages and disadvantages of corporate tax.. Incidence & Rate of Tax. 1978. Exempted Goods. Singhania V.

Market Segments. Search and Evaluation. Engel – Kollat – Blackwell model (8 Hours) 5. Reasons for Studying Consumer Behavior.Semester V Specialization: Marketing Paper-I CONSUMER BEHAVIOUR Course Code: BBM1 L-4. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about consumer behavior. Howard & Seth model . 5th edition. (8 Hours) 4. Purchasing Processes. Prentice-Hall. (8 Hours) Text Books: 1. (8 Hours) 2. Schiffman & Kanuk. Advertising Management. 1995. Social Class and Reference Group Influences. 2. Perception. sociological model . Desmond J. Learning. Services Marketing . 2003. Consumer Behaviour: Memory. Consumer Behaviour. (8 Hours) 3.e. Nicosia model . Prentice-Hall. 2. Loudon D L. Families. Organization Buying Behaviour: Consumerism. Consumer Behaviour. Consumer Behaviour.f. 4th edition 1993. 2004. Consumer Behaviour Models: Economic models . P-0. Rama Mohana Raok . Understanding Consumer. Course Contents: 1. Tata McGraw-Hill. Beliefs. Reference Books: 1. Motivation. 3. BBA Revised Syllabus Applicable w. Vikas publications. Psychoanalytical model. Batra. Pearson Education 3. Post-Purchase Behavior. Attitude Formation and Change Consumer Decision Making Process: Problem Recognition. Blackwell et al. T-0. Personal Influences and Diffusions of Innovations. * Latest editions of all the suggested books are recommended. Myers and Aaker. Consuming Behaviour. and Involvement. Academic Session 2011-12 Page 37 . Introduction: Defining Consumer Behavior. Environmental Influences on Consumer Behaviour: Cultural. Palgrave.

3. Services Promotions.Semester V Specialization: Marketing Paper-II SERVICE MARKETING Course Code: BBM2 L-4. Technology and Strategy. Baron S & Harris K. Pearson Education. (8 Hours) Text Books: 1. (8 Hours) 3. Services Marketing .e. 1999. Developing the Service Product/ Intangible Product. Understanding Customer Expectations and Zone of Tolerance. Services Distributions. Apte Govind. Marketing System: Service Quality. Pearson Education. (8 Hours) 2. Services Marketing: People. Service Marketing Mix: Augmented Marketing Mix. 2. Zeithaml. Lovelock. Palgrave. 2. Reference Books: 1.f. (8 Hours) 4. 2001. Tata McGraw-Hill. Characteristics of Services Classification of Services. (8 Hours) 5. Course Contents: 1. Paradigms in Services Marketing Service. * Latest editions of all the suggested books are recommended. Service Product Planning: Service Pricing Strategy. P-0. T-0. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about services marketing. Rama Mohana Raok. 2003. Introduction: Difference between Product and Services Marketing. Services Marketing. Academic Session 2011-12 Page 38 . Services in Global Perspective: International Marketing of Services Recent Trends. Segmentation and Zone of Tolerance. Targeting and Positioning of Services. BBA Revised Syllabus Applicable w. Services Marketing. Oxford University Press. Services Marketing: Text and Cases.

Financial Institutions and Markets.. working and strategies for commercial viability of NBFCs (8 Hours) 5.e. (8 Hours) 4. Leasing: Meaning. Course Contents: 1. Gurusamy R. (8 Hours) Text Books 1. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about Indian financial system.. Fabozzi. Financial System and Markets: Constituents and functioning. & Nigam Divya. 2. Constituents.M. NBFCs: Their status and Types. (8 Hours) 2.Semester V Specialization: Finance Paper-I INDIAN FINANCIAL SYSTEM Course Code: BBF1 L-4. 3. Regulation of money and credit. Banking sector reforms. Role and functions of RBI. Concept of Forfeiting and factoring. Management of Commercial Banks: Banking Industry in India.R. Securitization in India. R. Legal Aspects. Academic Session 2011-12 Page 39 . (8 Hours) 3. and Scope of securitization. Bhole L. Machiraju H. Financial evaluation. 3rd Ed. Tata Mc Graw Hill. Financial Services.Y.. Tata McGraw-Hill. Determination of commercial interest rates: fixed and floating. 2003. * Latest editions of all the suggested books are recommended. P-0. Himalaya. Nature. Thomson. 2. Types. Khan M. BBA Revised Syllabus Applicable w. Foundations of Financial Markets and Institutions.M. Securitization of Auto loans and housing loans..f. Reference Books 1. 3. Financial Services & Markets. Pearson Education. Vikas Publishers. Indian Financial System. Management of Financial Institutions. Securitization: Concept. 2004. 2007. Srivastava. 2004. T-0.

2008. Nature and Scope of Investment: Approaches to investment. (8 Hours) 4. Prentice-Hall. * Latest editions of all the suggested books are recommended. structure. (8 Hours) 2. Systematic and unsystematic. Risk and Return: Concept of Risk and Types. CAPM and Arbitrage pricing theory. Beta as a measure of risk. Investment Analysis and Portfolio Management Tata McGraw-Hill.. Pandian P. (8 Hours) 3. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about security analysis & Investment Management. functioning and limitations.e. Meaning. Portfolio Analysis and Selection: Concept of Portfolio. Finding alternatives and revision of portfolio.f. Unit-wise Course Contents: 1. Security Analysis and Portfolio Management. (8 Hours) 5. Stock Exchange and New Issue Markets: Their nature. Portfolio Management Performance Evaluation of Existing Portfolio: Sharpe and Treynor measure. 2. 6th edition. Academic Session 2011-12 Page 40 . Pearson Education. Measures of risk and return. 1996. Investment Analysis and Portfolio Management. Company and Industry Analysis. (8 Hours) Text Books: 1. T-0. Preference shares and Equity Shares. Reference Books: 1. Valuation of Securities: Bonds.Semester V Specialization: Finance Paper-II SECURITY ANALYSIS AND INVESTMENT MANAGEMENT Course Code: BBF2 L-4. Fischer and Jordan. Chandra P. P-0. Ranganatham. Portfolio risk and return. BBA Revised Syllabus Applicable w. 2. Vikas Publications. Security Analysis and Portfolio Management.

International Trade . P-0. Unit-wise Course Contents: 1. Joint Ventures. disadvantages Role of MNC’s in developing countries. International Business. Strategies. International Trade: Theories of International Trade. BBA Revised Syllabus Applicable w. Reference Books: 1. Balance of Trade and Balance of Payments: Constituents of Capital Account and Current Account. Tata McGraw-Hill. Taggart. 2003 4. 2003. Growth of International Business: Globalization. Daniels. Bartlett & Ghoshal’s Model of TNCs. Role of Subsidiaries. Hill C W.Absolute Advantage Theory. Pearson Education.. Foreign Institutional Investment. Prentice-Hall. political. (8 Hours) Text Books: 1. International Business Competitive Strategies: Porter’s model. Role of World business Bodies like IMF. 2004. International Business. International Organization and Control: Organizational structures. Organizational Control. Tata McGraw-Hill. International Business. Hecksher-Ohlin Theory. Deresky H. (8 Hours) 4. 3. Multinational companies. Control procedures. etc. Environment of international business: economic. disadvantages.. Comparative Cost Theory. Aswathappa. Location of decision-making. Benefits & Costs. Academic Session 2011-12 Page 41 . Vernon’s Theory of International Product Life Cycle. (8 Hours) 3. International Business. The Essence of International Business. 2002. Prentice-Hall.Semester V Specialization: International Business Paper-I INTERNATIONAL BUSINESS MANAGEMENT Course Code: BBI1 L-4. 2. Reasons and remedies for Adverse Balance of Payment. 2004. advantages. its Effects.f. World Bank. 3. International Business. C-4 Objective: The basic objective of this course is to provide the knowledge of international business management to the students. Opportunity Cost Theory. Convertibility of Capital Account. Varma M L. legal and cultural environment (8 Hours) 2. PHI. 2002. Paul J.e. 2. (8 Hours) 5. * Latest editions of all the suggested books are recommended. advantages. Foreign Direct investment. T-0.Vikas Publications.

their Roles and Functions. Selection and Management of Overseas Agents. 2002. Vern and Sarathy Ravi. International Product and Pricing Strategies: Product Designing: Product Standardization Vs. (8 Hours) 2. (8 Hours) 3. Terpstra. Price Quotations and Terms of Sale. Important Grouping in the World. Chicago. Pearson Education. International Marketing: Meaning. Onkvisit. Cateora. Marketing Research for Identifying Opportunities in International Markets. T-0. Joint Venture M & A. Contract Manufacturing. International Marketing: Analysis and Strategy. Pricing for International Markets: Factors Affecting International Price Determination. C-4 Objectives: The course aims at making students understand the concept and techniques of international marketing and train them to develop and implement plans and marketing strategies for entering into international markets and managing overseas operations. New Product Development. Planning for Trade Fairs and Exhibitions. International Marketing Orientation: E. 2. 2005. Segmentation and Positioning. New Delhi. (8 Hours) Text Books: 1. Global Marketing Management. 2001. (8 Hours) 4.e. Global Marketing Management. 2004.Hill. Tata McGraw. International Market Entry Strategies: Exporting. Keegan Warren J.f. Philip R. Trade Blocks. Kotabe Masaaki & Helsen Kristiaan. Legal Dimensions in International Marketing (Role of WTO). International Marketing Environment. (8 Hours) 5. Managing International Distribution and Promotion: Distribution Channel Strategy – International Distribution Channels. John Wiley & Sons Asia. and Graham John L. Reference Books: 1. * Latest editions of all the suggested books are recommended. Managing Product Line. International Trade Product Life Cycle. International Marketing. International Promotion Mix – Advertising and other Modes of Communication. Emerging Trends in International Marketing: Regionalism v/s Multilaterism. P-0.Semester V Specialization: International Business Paper-II INTERNATIONAL MARKETING Course Code: BBI2 L-4. Nature and Importance.G. The Dryden Press. 2. Prentice Hall. 2000. Strategic Alliances. Screening and Selection of Markets. 3. Academic Session 2011-12 Page 42 .R. International Marketing.P. Setting-up of Wholly Owned Subsidiaries Aboard.. Unit-wise Course Contents: 1. International Market. John J. BBA Revised Syllabus Applicable w. – Approach: An overview of the International Marketing management Process. International Distribution Logistics. licensing. Sak & Shaw. Adaptation.

K. PrenticeHall. 3. Pondicherry 2. Academic Session 2011-12 Page 43 . Publications. Living Wages and Productivity. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about performance management. Dyer.Issues and Alternatives.Dimensions.. Henderson. T-0. (8 Hours) 3. Addison-Wesley Publishing Company.Concept . Performance Management: Quality Performance Management . Chakravarthy. Indian Insights. Potential development. BBA Revised Syllabus Applicable w. Employees potential.I.Indian and Western Thought in a Market era. Employee Profile & Organization Effectiveness: Organizational Structure and Employee. Employee Productivity & Compensation: Industrial Restructuring . * Latest editions of all the suggested books are recommended. Allied Publishers. TataMcGraw Hill Publishing Co. Sri Aurobindo Society. Managerial Effectiveness And Quality Of Work Life. Management. Suri G. Features of Facilitating Organisations for Performance. William G. 2. Quality Circle. The Flowering of Management. Drucker Peter. (8 Hours) 4.C. (8 Hours) 2. Unit-wise Course Contents: 1. Features. Richard. Performance and Potential: Quality Performance Management .f.Reward System and Employee Productivity. Process. 3. Pre-requisites for their Efficiency.C. Team Building . Malik Pravir. Ltd. P-0. (8 Hours) Text Books: 1. S. Work Place Management: Work Place and Its Improvement through 5S . & Mmga R. Reference Books: 1.Modern Management Techniques (such as KAIZEN) and Management of Employee Performance. National Productivity Council.e.Semester V Specialization: HUMAN RESOURCE Paper-I PERFORMANCE MANAGEMENT Course Code: BBH1 L-4. Compensation Management In A Knowledge Based World. (8 Hours) 5.

3. Prentice-Hall. Blank. & Lippitt G. Reference Books: 1. BBA Revised Syllabus Applicable w. Attention versus involvement. 2. Mc Graw-Hill. 1982.Administrators.Role of Development offices . Designers and Instructors . T-0. P-0. Elements For Wages & Salary Decisions: Components of Wage and Salary packages Methods of wage fixation. Vikas Publishing House. (8 Hours) Text Books: 1. French & Bell. Differences between Training and Development .. Consultants.Of the job training. (8 Hours) 4. Handbook For Developing Competency Based Training Programmes. McGraw-Hill. Instructor behaviour.f. Importance of teaching Techniques. Academic Session 2011-12 Page 44 .Management Development Programs (8 Hours) 5..e. Taylor B. Fringe benefits. Instruction technology. Understanding Development Needs: Need for development – Methods of Development. 2. Management Development and Training Handbook. New Jersey. Learning & Teaching: Learning Objectives . Wage and Salary administration in India. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about human resource development.Semester V Specialization: HUMAN RESOURCE Paper-II HUMAN RESOURCE DEVELOPMENT Course Code: BBH2 L-4.K. * Latest editions of all the suggested books are recommended.Determining training needs (8 Hours) 3. Vikas Publishing House. Training Techniques: Methods of training . (8 Hours) 2. Gautham Vinayshil & Batra S. Unit-wise Course Contents: 1. Organisation Development System. Surviving Tomorrow Turnaround Strategies in Organizational Design and Development. Key Players In Training & Development: Need for Training and Development . Methods of learning. other monetary allowances.On the job training . Shaw Rajiv. Organisational Development. William E.Domains of learning.

Business Communication Strategies – Tata. Reference Books: 1.f.e. New Delhi. (10 Hours) Text Books: 1. BBA Revised Syllabus Applicable w. New Delhi. 2007. Resumes. Components of commercial correspondence. Mishra Sunita & Muraliksishra C. 2. electronic communication process. Common hurdles in negotiation. Some truths about negotiation. Impact of Technological advancement on Business communication.. Technical Communication-Principles & Practice – O.Semester-V BUSINESS COMMUNICATION Course code: BBA504 (Common with BCA508/BCH506/BCH506) L 2 T 0 P 2 C 3 Course Contents: Unit I Business Communication: Importance of written business correspondence.U. Business Correspondence of Report Writing – TMH. (10 Hours) Unit III Other Forms of Technical Communication: application. Monippally Matthukutty M. Raman Meenakshi & Sharma Sangeeta. Different types of commercial correspondence & their drafting.. NOTE: This syllabus has been designed to improve the oral and written communication skills of students. Academic Session 2011-12 Page 45 . candidate’s preparation. Bio-Data Making.C. New Delhi.P. (10 Hours) Unit II Employment communication: Interview. Mohan K. Types of interview.. Writing Job (10 Hours) Unit IV Negotiating: The Art of Negotiation. Communication Skills for Engineers – Pearson Education. 2. & Sharma R. Negotiating cultural diversities. * Latest editions of all the suggested books are recommended. The faculty members should put emphasis on practical (oral) activities for generating students’ interest in language learning. Essentials of good commercial correspondence. New Delhi. Official letters.Mc Graw Hill Publications Company.

6. The external marks will be awarded by the external examiner to be appointed by the examination division. 5. During the course of training.Questionnaires BBA Revised Syllabus Applicable w. The guidelines of report will be provided before the end of the fourth semester classes. the college will assign a problem/project to the student. The objective is to equip the student with the knowledge and actual functioning of the market problems faced by them for exploring feasible solutions and suggestions Guidelines: 1. The average size of Report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. The student. P-0. 4. which will form part of fifth semester examination. The report should ordinarily be based on primary data. Relevant tables and bibliography should support it. The format of the report is given below: • Objective of the Research Undertaken • Literature Review • Research Methodology • Results and Analysis • Conclusions • References • Annexure. Academic Session 2011-12 Page 46 . 3. At the end of second year examination. 2. C-4 Objective: By the Market survey report the student is expected to learn about the market and analyze and suggest solutions of a live problem. T-0.f. every student of BBA will prepare the market survey report.Semester V MARKET SURVEY REPORT Course Code: BBA551 L-0. after the completion of survey will submit a report to the College/Institute. It will carry total of 100 marks divided into written report of 50 marks by external examiner and presentation of 50 marks in front of a panel of at least three faculty members appointed by Director/ Principal of the college. The report will be typed in A-4 size paper. It should reflect in depth study of micro problem. The report will be evaluated by internal and external examiner. Three neatly typed and soft bound (paperback) copies of the report will be submitted to the College/Institute.e.

(8 Hours) Text Book: 1. Small Scale Industry. Role of small Industries in Indian Economy.Semester VI INDIAN ECONOMY Course Code: BBA601 L-4. P-0.. Unit-wise Course Contents: 1. Chand & Company Ltd. Factor affecting Economic Development. Co-operative Sector. Poverty & Unemployment in India. (8 Hours) 3. Planning Commission. Indian Economy.Y.e. Dutt Ruddar Sundaram. (8 Hours) 4. Sugar. Characterstics. Programmes & Policy. Indian Financial System. Private Sector. Cotton). Resources in India-(Natural & Infrastructural). Puri & Mishra. Himalaya Publishing House. Land Reforms-Need & Scope . Problems and prospects of large scale industries (Iron & Steel.f. Need & Importance. Economic Policy And Industrial Sector: Economic planning-Objectives. Indian Agricultural Sector: Problems and prospects of Indian Agriculture. (8 Hours) 5. Tata McGraw-Hill. Financial Institution In India: Role of commercial bank and Financial Institutions. Current Five Year Plan. Population Policy in India. BBA Revised Syllabus Applicable w. T-0. Reference Books: 1. Population & Employment Control Policy in India: Human Resource Development. Indian Economy. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about Indian economy. Public Sector & Joint Sector. * Latest editions of all the suggested books are recommended. Characteristic of Indian Economy. Green Revolution. Development during Plan Period. Economic Growth and Development. Khan M. SSI Policy. Position. 2. S. Introduction to Indian Economy: Meaning of Economy. (8 Hours) 2. Academic Session 2011-12 Page 47 .

E-Commerce Business Model and Strategies Internet Strategies for Traditional Business . Reference Books: 1. 2. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about strategic management. E-commerce: New Business Models and strategies for Internet Economy . 2004. 2002. (8 Hours) Text Books: 1. 2.Types of strategies . Strategy formulation .Social responsibilities .D.Mc Kinsey's 7s Framework.Corporate Portfolio Analysis SWOT Analysis . & Hunger J.Semester VI STRATEGIC MANAGEMENT Course Code: BBA602 L-4. 3.Shaping characteristics of E-Commerce Environment .Porter's Five Forces Model of competition . Johnson and Scholars. (8 Hours) 2. & Whelan T L.Defining strategy. 2003. Strategy Implementation: Issues in implementation . BBA Revised Syllabus Applicable w.Characteristics of strategic management .. Whelan T. Essentials of Strategic Management Prentice-Hall. Prentice-Hall. Unit-wise Course Contents: 1. Building and Sustaining Competitive Advantage.Values – Power .Functional plans and policies Financial. Tata McGrawHill. Academic Session 2011-12 Page 48 . Pearson Education.Organization Structure . (8 Hours) 3. & Lei D.Functional issues ..Leadership style .Operations Control and Strategic Control . mission and purpose .Environmental appraisal .Stakeholders in business Vision. Strategy Evaluation And Control: Importance .Strategic Advantage Profile .f. Hunger J. Marketing. 2000 * Latest editions of all the suggested books are recommended.Matching structure and strategy .L. Strategic Management: Concepts and Cases. Vikas Publishing House.Behavioral issues . T-0.Corporate culture .D.Analyzing variances . Introduction to Strategic Management: Concept of strategic management . Concepts in Strategic Management and Business Policy.A.Symptoms of malfunctioning of strategy Organization anarchies . Operations and Personnel plans and policies (8 Hours) 4. Strategic Management.Key success factors in E-Commerce.e. Strategic Analysis and Choice: Environmental Threat and Opportunity Profile (ETOP) Organizational Capability Profile . Pitts R.Ethics . Thompson A and Strickland A J.Guidelines for crafting successful business strategies.Role of organizational systems in strategy evaluation (8 Hours) 5. Exploring Corporate Strategy: Text and Cases.Measurement of Corporate performance . P-0.

Vikas Publishing House. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about rural marketing. Occupation pattern. literacy level. Factors affecting Consumer Behavior. Reeder. rural credit institutions. Unit-wise Course Contents: 1. infrastructure facilities. Classification of rural market. T-0. Researching Rural market. location of rural population. Prentice-Hall * Latest editions of all the suggested books are recommended. land use pattern.Reference frame. Rural vs. Planning. Targeting and Positioning Product Strategy. Industrial Marketing: Analysis. Kashyap Pradeep & Siddhartha Raut. (8 Hours) 3. Rural Marketing Strategies: Segmenting.P. Characteristics of Rural consumer: Stages of the Life cycle. land distribution.e. Swamy Gopal T. Marketing Mix Challenges. Rural Marketing. Income generation. P-0..f. development programs. Agriculture Goods. Components of rural market. Introduction: Definition. (8 Hours) 5. Biztantra 2. Developing Product Strategy. (8 Hours) 2. Product Concepts Classification: Five Levels Products. Problems in rural marketing. irrigation. expenditure pattern. Research design. (8 Hours) 4. Sanitizing rural market. Rural Marketing. (8 Hours) Text Books: 1. Academic Session 2011-12 Page 49 . Robert R. Urban markets. Classification of Products Rural Product Categories – (Fast moving Consumer goods. Consumer Durables. Reference Books: 1. and Control. Services) Formulating Product Planning. Rural marketing environment: Population. BBA Revised Syllabus Applicable w. Scope of rural marketing. Concepts. Consumer behaviour.Semester VI Specialization: Marketing Paper-III RURAL MARKETING Course Code: BBM3 L-4. rural retail outlets.

New York. New Century Publications. * Latest editions of all the suggested books are recommended.C. P-0. Mishra M. Universal Banking. New Delhi. New Delhi.Semester VI Specialization: FINANCE Paper-III BANKING & INSURANCE Course Code: BBF3 L-4. New Age Publication. John Wiley & Sons. Srivastava Shashank. Organized Financial System. Overview of Indian Banking System: Concept of financial intermediation. (8 Hours) 4. (8 Hours) 5. Classification of Insurance Business. Emerging Trends in Banking: Financial sector reforms. Cooperatives banks. Insurance Principle & Practice. (8 Hours) Text Books: 1. Branch licensing Policy. Monetary Policy: Objectives. Insurance Management. Non-banking Financial Intermediaries. Consolidation of Indian banks: Bancassurance in India. Role of Insurance in Economic Development and Insurers' Obligations towards Rural and Social Sectors. Meaning and Scope of Insurance: Historical perspective. Interest Rate Policy and its implication. Vaughan & Vaughan. 2.f. Reference Books 1.. New Age International Publishers. BBA Revised Syllabus Applicable w. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about banking and insurance. Kakkar. Delhi. Micro Financing. 3. 2. T-0. Ganguly Anand. Commercial banks. Monetary supply and control of inflation. New Delhi. Unit-wise Course Contents: 1..N. Fundamentals of risk & Insurance. Indian Insurance Industry Transition & Prospects. foreign banks. Academic Session 2011-12 Page 50 . (8 Hours) 2. (8 Hours) 3. Sultan Chand & Company Ltd. Srivastava D. Bisen. Insurance & Risk Management. Basel II norms and its impact on Indian banking Sector.e..

Ministry of Commerce. (8 Hours) 3.L. Pearson Education. Registrations with RBI. 2. Hand Book of Export Import Policy 2002-2007 . Registration with Appropriate EPC’ /CB’s. Special Financial Facilities.C. Govt.f. Varshney R. Additional Commercial Documents. (8 Hours) 2. T-0. Bhattacharya B. Registration with Licensing Authorities. and Statutory Documents for Export’s Country.Semester VI Specialization: INTERNATIONAL BUSINESS Paper-III EXPORT IMPORT – POLICY & DOCUMENTATION Course Code: BBI3 L-4. form of Ownership. Introduction to Export Management: Introduction. Chand..e. Reference Books 1. BBA Revised Syllabus Applicable w. (8 Hours) 5. S. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about export import documentation. Benefits arising from Export. General Registrations. Cherunilam F. of India. International Marketing Management. Export Finance and Pricing: Pre-shipment Finance. Defining Export Documentation: Main Commercial Documents. P-0. International Trade and Export Management. E. Himalaya Publishing. India. Export Import Bank of India. (8 Hours) Text Books 1.C. Statutory Documents for Imports Country and Documents for Claiming Export Benefits. New Delhi. Export Prospect for Small Firms.G. Academic Session 2011-12 Page 51 . Post-shipment Finance. 2. Formalities of registration and Export Documentation: Naming the Enterprise. Concepts of Distribution Channels: International Channels Distribution. Definition of Export. Export Pricing. Keegan J Warren. Unit-wise Course Contents: 1. Opening a Bank Account.. 2007. (8 Hours) 4. Importance of Exports to India. * Latest editions of all the suggested books are recommended. Global Marketing Management.

(8 Hours) 4. Working Hours . Amusement or Entertainment – Leave with pay and payment of wages. Industrial Relations and Labour Laws. wages . Licensing of Contractors – Welfare and Health of Contract Labour – Registers and other Records to be maintained. Consumer protection Act. Other Acts: Payment of bonus Act. The Bombay Shops and Establishments Act. 2003 * Latest editions of all the suggested books are recommended. Mamoria. 2. (8 Hours) 5. The Industrial Disputes Act. 2000. Minimum Wages Act.f. Powers and Duties of Authorities – Strikes and Lock outs–Lay off and Retrenchment – Special Provisions. 1970: Advisory Boards – Registration of Establishments.Annual Leave with. C-4 Objective: The basic objective of this course is to provide fundamental knowledge about Industrial law.. Industrial Relations. Workman and Industrial Dispute Authorities under the Act – Procedure. Himalayan Publication. Maintenance of Registers. Trade Unions. 1948: Approval. Retrenchment and Closure in certain establishments. Mamoria C.Registers and Records. Provident fund Act. (8 Hours) 2. and Labour Legislation. 2002. Reference Books: 1. Academic Session 2011-12 Page 52 . Gankar.. Payment of Wages Act. Inspecting Staff. Pearson Education. Health – Welfare. Establishments – Residential Hotels. Licensing and Registration. T-0. Srivastava S. Vikas Publictions.Semester VI Specialization: HUMAN RESOURCE Paper-III INDUSTRIAL LAW Course Code: BBH3 L-4. (8 Hours) 3. Records and Annual Report. Industrial Relations. 1948: Registration of Establishments –Shops and Commercial. BBA Revised Syllabus Applicable w. The Factories Act. Health and Safety. Monappa A. P-0. Restaurants and Eating Houses: Theatres or other places of Public. (8 Hours) Text Books: 1. Sinha. 2.C.e. relating to Layoff. Tata McGraw-Hill. Unit-wise Course Contents: 1. Dynamics of Industrial Relations . The Contract Labour (Regulation and Abolition) Act. 1947: Definitions of Industry..Periodical Returns.B.

Dealing with subordinates. Organizing contents. Art of public speaking. Listening with a purpose. (10 Hours) Unit III Listening Skills: The Listening process.Semester-VI COMMUNICATION TECHNIQUE Course code: BBA603 (Common with EHM601/BPH606/BCA604/BCH606/BHM601) L 2 T 0 P 2 C 3 Course Contents: Unit I Oral Communication: Principles of effective oral communication. * Latest editions of all the suggested books are recommended.e. Persuasive communication.f. (10 Hours) Unit II Presentation Strategies: Purpose. Raman Meenakshi & Sharma Sangeeta. NOTE: This syllabus has been designed to improve the oral and written communication skills of students.P. Telephonic conversation. BBA Revised Syllabus Applicable w. Dealing with the boss. Body Language. Technical Communication-Principles & Practice – O. New Delhi. The faculty members should put emphasis on practical (oral) activities for generating students’ interest in language learning. (10 Hours) Text Book: 1. How to run a meeting. 2007. Hearing & listening. Barriers to listening. New Delhi. Mitra Barum K.U. Audio. Job interview being interviewed by the media. Using visual aids. Features.P. 2.Visual aids. Types of listening. Preparing outlines. Academic Session 2011-12 Page 53 . Vitals of communication. Ruther Ford A.. (10 Hours) Unit IV Speaking Skills: Improving voice & speech. Voice dynamics. Effective Technical Communication – O.. New Delhi. Reference Books: 1. Audience & Locale. Basic Communication Skills – Pearson Education. 2006. Interpersonal communication.U.

the average size of report ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. It will carry total of 100 marks divided into written report of 50 marks by external examiner and presentation of 50 marks in front of a panel of at least three faculty members appointed by Director/ Principal of the college.Semester VI DISSERTATION (BASED ON MARKET SURVEY) Course Code: BBA651 L-0. The report will be typed in A-4 size paper. every student of BBA will undergo for a market survey for any manufacturing. Guidelines: 1. 2. The report will be evaluated by internal and external examiner. The report should ordinarily be based on primary data. Three neatly typed and soft bound (paperback) copies of the report will be submitted to the College/Institute. At the end of fifth semester examination. C-4 Objective: The objective is to equip the student with the knowledge of actual functioning of the market and organization and problems faced by them for exploring feasible solutions and suggestions. after the completion of survey will submit a report to the College/Institute. P-0. if any BBA Revised Syllabus Applicable w. The format of the report is given below: • Objective of the Research Undertaken • Literature Review • Research Methodology • Results and Analysis • Conclusions • References • Appendices – to include questionnaire. The external marks will be awarded by the external examiner to be appointed by the examination division. 3. During the course of market survey project. 4. T-0. The student. Academic Session 2011-12 Page 54 .f. which will form part of sixth semester examination. The report prepared by the student will be known as market based dissertation. 6. Project-In charge will assign a problem/project to the student. service or financial organization.e. It should reflect in depth study of micro problem. 5.

C-4 Objective: The objective of this paper is to judge the understanding as well as application of the knowledge gained by the students by the end of the third year of the course. Guidelines: 1.f. Academic Session 2011-12 Page 55 . The Total marks of viva are 100. The comprehensive viva voce is scheduled to be held at the end of VI Semester in third year 2. P-0. T-0.Semester VI COMPREHENSIVE VIVA VOCE Course Code: BBA652 L-0. The internal marks will be awarded by conducting the presentation of the students in the front of a panel of at least three faculty members who will be appointed by Director/Principal of the college. 3. The external marks will be awarded by the external examiner who will be appointed by the examination division. This is also to see the articulation of what is being learnt by them and see their relevance in the practical field. 4.e. BBA Revised Syllabus Applicable w.