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AUGUST 30, 2010

Compass Guide to WCM, Q3 2010
Evaluation of Day Software

By: Tony White

and further agree that Ars Logica shall not be liable under any circumstances for any result of their. Readers assume all responsibility and liability for their usage of this report. or anyone else’s.Technologists 3 3 4 5 6 7 8 9 11 12 All content copyrighted by Ars Logica. and Ars Logica makes no warranties. All statements and analysis are based on Ars Logica’s experience and opinion. usage of this report. express or implied. . All information is provided on an “As Is” basis.Business Users Report Card Evaluation Criteria .TABLE OF CONtENtS Ars Logica Position Notes & Resources Vendor Overview Vendor History & Key Recent Developments Profile of the Ideal Customer Key Product Strengths Key Product Limitations Vendor / Product Report Cards Report Card Evaluation Criteria . You agree to honor the Ars Logica copyright by not distributing this report without Ars Logica’s express written permission. relating thereto. You are permitted to use this report solely for your own personal use or your organization’s internal use.

including Day Software. Customer Interviews Ars Logica interviewed users of every product covered in the Compass Guide. Day has long been a technological visionary in the WCM market. 2010 ArS LOGicA pOSitiON Founded in 1993. But lack of attention to business users’ requirements until 2008 caused Day considerable trouble. and hands-on product testing. Implementation Monitoring Since the 1990s. headquarters in Boston. implementation monitoring. Massachusetts. Hands-On Product Testing Ars Logica conducted hands-on product testing in January 2010 at Day’s U. No Vendor Influence Ars Logica retains complete editorial control over the Compass Guides and receives no funding in their production.3 Product Evaluation By: Tony White Date: August 30.S.Day CQ 5. Day has begun to compete successfully against its market-leading peers. After introducing elegant new user interfaces. of which it was a pioneer. Ars Logica founder Tony White has kept close tabs on ongoing WCM implementations. NOtES & RESOurcES Compass Guide Vendor Questionnaire Some company and product information contained in this report was collected via Ars Logica’s 172-item Vendor Questionnaire. Subsequent product updates supplement these results. Since the mid-90s the vendor has experienced extreme loyalty from IT departments under pressure to produce and maintain technically flexible Java enterprise architectures. Vendor responses were always independently verified through customer interviews. Some of this knowledge is represented in the Compass Guide reports. . From the outset. Ars Logica’s comprehensive knowledge base. Day instinctively understood the need for Systems-Oriented Architectures (SOA).

000 Technology Platform: Java. market. SDL Tridion Media & Entertainment. and Boston. Transportation.3 Next version release date: Q1 2011 Market segment: Enterprise Average Sales Price (License Only): $250. and its November 2008 launch of dramatically improved user interfaces has proven successful among non-technical business users.Compass Guide to Web Content Management Day Software CQ 5. Financial Services Key Vertical Industries: Manufacturing. but we believe that recent sales success has drawn that era to a close. Logica.S. OSGi Key Strengths: Leader in development of Java standards. Critical Mass.3 Product Evaluation Day Software Vendor Overview Day Software is CMS vendor with headquarters in Basel. Switzerland. Company Profile Year Founded: 1993 Headquarters: Basel. Day has not always demonstrated consistent commitment to the U. online marketing capabilities North American market (historically). or retail Key Limitations: Wavering commitment to Highest-Value Use Case: Global deployment of 4 Copyright © 2010 Ars Logica. Massachusetts. Product Profile Product Name: CQ5 Version: 5. Crown Partners Top Competitors: Interwoven (Autonomy). whose products have been at the technical forefront of Java development since the early 1990s. The company’s commitment to the Java Community Process is evident in its heavy involvement in the establishment of industry standards such as JSR 283 and 286.5 million Product Types Offered: WCM Commercial or Open Source: Commercial Strategic Implementation Partners: Acquity Group. Boston. brand management. All Rights Reserved. FatWire. . MRM Global. flexible architecture. Massachusetts Employees (or FTE equivalents): 150+ Geographies: Global Revenue: 36. Switzerland. recent success overextending key personnel and causing delays large Web presence with a focus on user interactivity. Sapient. Day’s particular strength in enterprise application integration has been of particular importance to IT departments over the years.3 million CHF / $31.

In 2006. [This statement does not account for Adobe Systems’ recent agreement to acquire Day Software. who by then were controlling the purse strings for most IT purchases. the company’s early architectural vision and sustained dedication to Java development make the distinction both meaningful and rare. the best technology is not always applied to the market’s most pressing business problems.3 Product Evaluation Vendor History & Product Evolution Founded in Basel.).  . the product has been excellent for more than a decade. but it seems as though Day has now recalibrated. the company finally decided to invest in a complete metamorphosis of its user interfaces. The reasons are two-fold: (1) the new user interfaces. and in late 2008. Technically. From Q1 2009 to Q1 2010. it took Day just over 12 months to market the platform effectively. Ars Logica has witnessed a change from a near absence a year earlier in enterprise-level competitive sales situations to presence in something approaching 30 percent of the deals where the product would be a potential fit.] From an analyst’s point of view. that even with what were in early 2009 among the best interfaces for non-technical users on the market. to achieve sustained organic growth. We expect Day to continue to gain market share for the rest of 2010 and into 2011. The company had been so thoroughly steeped in its IT-only view of the world. At least 12 wasted months for sure. This was true in Day’s case to an unusual degree. the only reason Day did not compete more effectively against other market leaders was the inertia behind the market’s perception of CQ as too complicated for business users. All Rights Reserved. But Ars Logica is happy to see that closer alignment between CQ 5. et al. Key Recent Developments [As this report was in final editorial review. its usability for non-technical users went from lackluster to good.] A dubious distinction. but from a technical point of view. and in November 2008. its marketing and sales teams could still not transition to selling to business buyers. the result suddenly made the CQ platform relevant and interesting to business users. Changing that much negative momentum never is. An old story by now. From November 2008. Day Software is now the senior-most pure-play WCM vendor in the market.3’s technical prowess and the quality of its user interfaces is finally being rewarded by enterprise WCM buyers. Since Q1 2010. the most significant change at Day Software is the dramatic increase in how often the vendor appears on CMS buyers’ shortlists. To be sure. reversing this trend has not been an easy task for Day. Adobe Systems announced its plans to acquire Day Software. to be acquired. depending on one’s goals (to make the best technical product. Copyright © 2010 Ars Logica. Switzerland in 1993. and (2) more seasoned marketing and sales management with an understanding of how the North American market works.Compass Guide to Web Content Management Day Software CQ 5.

The cost of the product will also prevent some customers from considering CQ 5. All Rights Reserved. If.. CQ 5.3.Compass Guide to Web Content Management Day Software CQ 5. and most of these are medium-sized to large companies with enteprise-wide implementation requirements and a firm commitment to Java as a development language. Such integration necessitates abundant Java development skills. These capabilities have gotten even better over time.. Although not a bad value. CQ 5. and now represent the ne plus ultra of architectural flexibility.000 bring the price of a typical CQ 5. Day Will Not Be a Good Fit.3’s extreme integration capabilities do not make the product an impossibility for such companies. • Medium-sized to Large Companies with Enterprise-Wide WCM Integration Plans Because of its price and technical sophistication. • IT Departments Seeking Extreme Architectural Flexibility and Best Overall Technical Ratings The foundation upon which CQ 5. but Comminiqué’s APIs and SDK provide a development platform that is among the best on the market. Obviously. enterprises with loyalties to .  Copyright © 2010 Ars Logica. open source) would probably do better to consider other options. • Companies with Complex WCM Requirements and Abundant Java Development Resources The technical flexibility of the product make it ideal for companies with especially complex or unique integration requirements.3 deployment to approximately half a million dollars.3 is built has in its lineage a “Content Bus” whose application integration capabilities alone caused companies to buy the platform. Consequently. the ideal buyer of CQ was an IT department under pressure from business units to supply a highly scalable WCM platform while simultaneously integrating it with myriad other enterprise applications.3 Product Evaluation Profiling the Ideal Buyer Until the beginning of 2009. a median sales price of $250. non-technical decision makers are accounting for an increasingly large percentage of the vendor’s sales. business units have begun to welcome the new look-and-feel and the smooth integration between the WCM and DAM modules of the product.NET and PHP (and to a more limited extent. but a substantial pool of Java developers will be required under any circumstances.3 is best suited primarily to medium-sized and large companies looking to implement and integrate a WCM platform with a wide range of enterprise applications. While these IT departments are still primary targets for Day Software.000 and implementation costs of another $250. .

in brief organizes discrete features and functions within applications into services that can be combined.S. It has been a major contributor to several Java standards such as JSR 283 and 286.3 Product Evaluation Key Product Strengths Due largely to the technical flexibility of the product. but it has since done so very strongly.3. integrated. Inc. Going back more than 10 years. And second. partners. most diverse. All Rights Reserved. In this regard. Vendor Questionnaire Copyright © 2010 Ars Logica. it was ahead of the market. Consequently. 7 . Source of Information: Product testing (January 2010). Although there are other vendors whose platforms are purely Java-based. Only in 2010 did CQ5 really start selling to CMS selection committees headed by business units. CQ has long been a favorite CMS platform among IT departments. KEY STRENGTHS Superb technical flexibility Highest overall rating on the “Report Card for Technologists” (see Page 10) Well-integrated WCM and DAM modules Industry leader in development of Java standards KEY LIMITATIONS Relatively poor performance in competitive sales situations until recently Historical lack of commitment to U. ” which. about ten years before they gained widespread acceptance in the marketplace. Ars Logica can think of only one other (Magnolia Software) whose commitment to Java development in general is as strong as Day’s. Day has been a pioneer in “Services-Oriented Architecture” or “SOA. market Micro-management of the company sometimes hampers relationships with customers. FiGurE 1 Day CQ 5. Day began building Communiqué (now “CQ”) largely in accordance with these principles in the early-to-mid 1990s. Day itself has taken an application development approach that prizes flexibility above all else. Since its founding in 1993. First. and analysts Source: Ars Logica.Compass Guide to Web Content Management Day Software CQ 5. Day did not get proper acknowledgement for its technical vision. it did not develop provide business users sufficient ease-of-use until late 2008. Day’s customers have for a long time benefitted from one of the largest. Day has been more involved than any other CMS vendor in the Java Community Process. customer interviews. for two reasons. vendor-specific Java development networks in existence. and reused throughout the enterprise. Key Product Strengths and Limitations Below are several key product strengths and limitations that potential buyers should keep in mind when assembling vendor shortlists.

All Rights Reserved.and usually good -. Commercial” category (see the Product and Company profile sections on Page 4). and ease of administration categories. as in 2000. Ars Logica hopes that this unfortunate era for Day Software is over. we are cautiously optimistic that it is. Secondly. Ars Logica believes that micro-management at Day from the highest levels of the company has hampered relationships with customers. partners. we think it is worth pointing out that Day’s overall score on the “Report Card for Technologists” is higher than any other vendor in the “Enterprise.Day has begun to do quite well in the U. Lastly. We believe that this has largely been due to a lack of understanding by Swiss management of North American sales and marketing realities. some still worry about Day Software’s long-term commitment to the North American market. Ars Logica has seen numerous examples of promises made and broken by managers and executives hamstrung by after-the-fact managerial oversight. Prior to 2008. Day established its U. and analysts. This is unusual -. . Finally.3 Product Evaluation Aside from strictly architectural and Java-related details. Ars Logica now sees Day frequently competing against other market leaders. there was significant cause for concern. Day has done the most seamless job we have seen of integrating WCM with DAM. it comes as no surprise that this reputation would limit the vendor’s sales performance until just recently. and in short order fell on very hard times. Given Day’s lack of attention to the usability requirements of non-technical users until the end of 2008.along with the revamping of the product -. But with recent investments in its sales and marketing organizations -. Key Product Limitations Until the beginning of 2010. When companies purchase both modules. and Ars Logica’s research suggests that Q2 2010 witnessed dramatically improved sales performance due to heightened market awareness of the product’s improved usability. Day’s reputation as a product too complex for business users significantly impeded its ability to compete in large enterprise deals -. Only now is Day reaping the benefits of the overhaul of CQ 5.Compass Guide to Web Content Management Day Software CQ 5. presence in Newport.S. This results from excellent performance in the flexibility category and very strong showings in the scalability.  Copyright © 2010 Ars Logica.for an integrated WCM-DAM product. California. development tools. however.S. Although such corporate cultural issues always prove difficult subjects.3’s front end. We will give an update on this topic in the next release of the Compass Guide. it isn’t really necessary for their business users to know that they are switching back and forth between the two. In light of recent and dramatic improvements. Ars Logica believes that this should now be of no further concern.not least because purchase-decision authority within enterprises has shifted from IT departments to business units.

Product Viability 8 7. Vendor Questionnaire Copyright © 2010 Ars Logica.7 7. All Rights Reserved. FiGurE 2 Day Software Report Card for the Business User Figure 2 shows Ars Logica’s rating of Day CQ 5. the only reliable way to assure the best product fit for a particular client is to spend anywhere from several weeks to several months assessing the client’s specific needs and analyzing product capabilities line by line.3 in four categories of critical importance to business users. Still. Multi-channel. In using these ratings.5 7.0 6 4 2 0 Source of Information: Product testing (January 2010). functions. For this reason. Ars Logica is frequently asked to rate products in categories such as those in Figures 2 and 3.3 Product Evaluation Vendor/Product Report Cards The features. as do the customer requirements they are intended to satisfy. and technical underpinnings of WCM products vary wildly.5 7. Multi-lingual Market Presence. Usability 10 Marketing & Sales Tools Multi-site. For example.  . customer interviews. please take care not to compare products in different market segments (see the Product Profile section of Page 4).Compass Guide to Web Content Management Day Software CQ 5. a Scalability score of 9 for an “Enterprise” product does not equate to the same score for an “Entry Level” product. Refer to Page 11 for an explanation of the evaluation criteria.

. customer interviews. All Rights Reserved.Compass Guide to Web Content Management Day Software CQ 5. Refer to Page 12 for an explanation of the evaluation criteria.1 6 4 2 0 Source of Information: Product testing (January 2010).3 in four categories of critical importance to technologists.3 Product Evaluation FiGurE 3 Day Software Report Card for Technologists Figure 3 shows Ars Logica’s rating of Day CQ 5.9 8 8. Vendor Questionnaire COLOR KEY SOLIDS GRADIENTS 10 Copyright © 2010 Ars Logica. Scalability 10 Flexibility Development Tools Ease of Administration 8.9 7.1 7.

and create. Multi-Lingual Capabilities This category assesses a product’s ability to support multiple sites. Criteria for Business Users • Usability Usability refers to the relative ease of learning and using a WCM application. and so on. deliver content to multiple channels on multiple devices. enterprises are relying on marketing and sales tools within WCM applications to improve sales conversion rates. All Rights Reserved. minimal number of steps to complete a task). and/or translate content into multiple languages. and are meant to be used as a means of quickly comparing products within the same market segment -. store. and documented high user adoption rates among a vendor’s customers. draw customers back to their Web sites. streamlined task completion (i. factors contributing to high scores in this category include intuitive and consistent user interfaces. analyze online behavioral patterns.not as a substitute for painstaking requirements and product matching. • Market Presence. This category rates the presence and quality of such tools.3 Product Evaluation Report Card Evaluation Criteria In the process of analyzing WCM solutions. For non-technical business users. Ars Logica has established a set of evaluation criteria. • Multi-Site.e.Compass Guide to Web Content Management Day Software CQ 5. Product Viability category rates both a vendor’s overall market presence relative to competitors and its dedication to the continued development of its WCM products. Scores in these categories represent averages of a large number of detailed criteria. contextual editing capabilities. present. Product Viability The Market Presence. an explanation of why will be included. Multi-Channel. integration with the desktop. If these two factors are not aligned with each other. disseminate. which at the highest level can be separated into four categories for non-technical business users and four categories for technologists. increase average transaction amounts. 11 . Copyright © 2010 Ars Logica. • Marketing & Sales Tools Increasingly. Scores in this category represent an average of a product’s capabilities in all three of these broad functional areas.

ease of system management. HTML/XML editors. Roughly speaking. document management systems. where higher scores reflect less work. query efficiency. higher scores also indicate better coordination of application components due to more methodical system design. PDF generators.Compass Guide to Web Content Management Day Software CQ 5. including operating systems. load balancing. CRM. caching efficiency.3 Product Evaluation Criteria for Technologists • Scalability Scalability refers to the ability of a product to function well as system demands increase. and mass content deployment capabilities. . and so forth. 12 Copyright © 2010 Ars Logica. and any other software that enables or eases the production. portals. • Development Tools This category describes the quality of a product’s integrated development environment (IDE). bandwidth consumption. Factors contributing to scalability are database size. directories. e. other ad hoc tools are also included. databases. and other enterprise applications such as ERP . • Ease of Administration Some WCM products require significantly more work to administer (sometimes 5-10 times more) than others.g. formatting and dissemination of content. search. All Rights Reserved. the technologies that the IDE incorporates. Although this category refers primarily to development frameworks (Eclipse. such as page templates. This category rates the relative resource intensity required to keep the system running smoothly. and overall ease of customized application development. development tools. • Flexibility Flexibility denotes a product’s ability to integrate easily with existing enterprise infrastructure. WYSIWYG editors. Web servers.).

943. and strategic requirements to potential WCM solutions and identifies the software vendors whose products best satisfy these requirements. Ars Logica maps clients’ functional. search.4575 75 Arlington Street Suite 500 Boston. records management. ensuring that we always understand the actual state of vendors’ offerings as well as their forward-looking strategic directions. To address clients’ content management-related questions and problems that arise throughout the year. Custom Engagements Ars Logica’s expertise in WCM and related technologies such as digital asset management. assessing technology requirements. We also assist vendors in developing strategic roadmaps. and we and present our view of the WCM market at industry conferences and end-user events. . technological. subscription-based services provide guidance by phone or email within 24 hours on a wide range of issues. MA 02116 www. gives us the open-ended ability to help clients on a wide range of projects. marketing campaign management. crafting Web strategies. selecting and assembling software solutions.5611 Fax: +1 617 . and portals. Contact Tel: +1 617 . Ars Logica offers unlimited direct analyst access through its Analyst Anytime advisory services. We also receive frequent briefings from these vendors and have in-depth conversations and consulting engagements with their customers. including: building the internal business cases.SErvicES Advisory Services Ars Logica is a vendor-neutral analyst firm helping companies evaluate their WCM requirements and select appropriate WCM software. and running corporate educational seminars. The number of inquiries submitted throughout the year is not limited. These Software and Technology Selection In our Software and Technology Selection engagements. We maintain a continuously updated comprehensive matrix of the feature-functionality of most WCM vendors’ products and solutions. analyzing software products and vendors.226.arslogica.