At Rashid’s school, everyone loves the milk break.

In fact, 45 million children worldwide enjoy school milk, with a little help from us and our customers. With the milk cartons we provide, the school feeding programmes help protect against malnutrition and improve education to create stronger, healthier communities. As the industry leader, Tetra Pak works to protect what’s good. Learn more about us at www.tetrapak.com/ffdo Tetra Pak is the world’s leading food processing and packaging solutions company.

Tetra Pak, and PROTECTS WHAT S GOOD are trademarks belonging to the Tetra Pak Group. www.tetrapak.com

I n n o v a t i o n i n e v e r y b o t t l e.

Big ideas build brands. At O-I, we’re in the business of bottling big ideas. With consumer-preferred glass packaging, you make a statement about your brand. Our unique designs can tell your story in a way that moves people, as well as your product. Large or small, we can help. Flexibility and innovation come standard with every project. Light up your brand with O-I glass. www.o-i.com
© 2009 Owens-Illinois, Inc.

Contents

8 / 09

VOLUME 7 3 / IS SU E 7

16 COVER STORY:

Consumers will pay more for some packaging in a recession Certain benefits of packaging—such as reducing product waste and keeping product fresh—have even more value to consumers when money is tight.

ANNUAL CONSUMER INSIGHTS

CUSTO ME R S
10 Retailer Perspective
Recycling goes promotional and opens a new vista of retail opportunity

14

Packager News
Brands and organics show faint signs of rebound

20

Machinery Technology
Machine-vision systems can help ensure that labels and other materials are always matched to the right product.

24

Machinery Matters
The snake is flexible and adapts. The seer sees into the future. Which kind of company are you?

/ by ROY

W hITE

22

Materials Technology
The need for cost control and faster time to market is driving refinements in package design workflow tools.

38

Data Watch
Green claims meet consumer skepticism

/ by JO h N

h ENRY

SU PPL IERS
30 Pack Expo Show Stoppers
A look at what some of the industry’s top suppliers are going to be exhibiting at Pack Expo, Oct. 5-7 in Las Vegas

CO LLE AG U ES
12 New Packages
Resealable cans can still stack... Snickers wrap allows consumers to reseal...Shrink sleeve holds fish cans

26

Supplier Close-Up
Reusable dunnage means disposing of problems

27

Supplier Close-Up
Servos help Evergreen fill customer needs.

28

Supplier News
Entrepreneurs hope market warms to self-heat device

EDITORIAL ExCELLENCE WINNER
Awarded by the American Society of Business Publication Editors (ASBPE) Oct. 2007 “Food packager of the Year: Heinz north america,” Bronze award, individual/organization profile. May 2006 “How does kellogg do it?”, gold award, individual/organization profile. July 2005 “Top 200 packagers,” Silver award, original research. May 2003 “Unit dose packaging,” Silver award, Special Section. Dec. 2002 “nanocomposites,” Bronze award, Technical article.

IN EV ERY ISSU E
8 34 38 Editor’s Note Classifieds Ad Index

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FOOD & BEVERAGE PACKAGING Volume 73, Issue 7 (ISSN 1941-8531) is published 11 times annually, monthly, except June/July combined, by BNP Media II, L.L.C., 2401 W. Big Beaver Rd., Suite 700, Troy, MI 48084-3333. Telephone: (248) 362-3700, Fax: (248) 362-0317. No charge for subscriptions to qualified individuals. Annual rate for subscriptions to nonqualified individuals in the U.S.A.: $161.00 USD. Annual rate for subscriptions to nonqualified individuals in Canada: $198.00 USD (includes GST & postage); all other countries: $211.00 (int’l mail) payable in U.S. funds. Printed in the U.S.A. Copyright 2009, by BNP Media II, L.L.C. All rights reserved. The contents of this publication may not be reproduced in whole or in part without the consent of the publisher. The publisher is not responsible for product claims and representations. Periodicals Postage Paid at Troy, MI and at additional mailing offices. POSTMASTER: Send address changes to: FOOD & BEVERAGE PACKAGING, P.O. Box 1080, Skokie, IL 60076. CANADA POST: Publications Mail Agreement #40612608. GST account: 131263923. Send returns (Canada) to Bleuchip International, P .O.Box 25542, London, ON, N6C 6B2. ChANGE OF ADDRESS: Send old address label along with new address to FOOD & BEVERAGE PACKAGING, P.O. Box 1080, Skokie, IL 60076. FOR SINGLE COPIES OR BACK ISSUES: Contact Gisele Manelli at (847) 405-4061 or manellig@bnpmedia.com.

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Ink Jet. Laser. Thermal Transfer. Labelers. Track & Trace. Supplies. Parts & Service.

What does world-class uptime look like to you?

Count on Videojet to deliver it.
It’s time to change the way you see productivity. Videojet® printers offer a complete range of marking and coding solutions — giving you the peace of mind you’ve been looking for. Our best-in-class printers are engineered to deliver longer uptime between regular maintenance. Higher-quality marks for any substrate or application. More efficient use of consumables. And features that require less operator interaction. With the industry’s largest, most responsive service network, you can count on dependable support. It’s time to realize your potential and see what world-class uptime looks like. Visit www.videojet.com or call 866-871-3226.
©2009 Videojet Technologies Inc.

OnlineFeatures!
www.foodandbeveragepackaging.com/fbfan

W W W. F O O DAN D B E V E R AG E PAC K AG I N G . C O M
■ “Uncontained”—the blog from your Food & Beverage Packaging editors— tackles timely topics, such as whether or not the leading edge is really the bleeding edge (“Sara Lee knows the secret”) and filling the personnel pipeline for technical jobs (“Held back by geek phobia”). Agree? Disagree? Comments invited! ■ Our Food Packaging Insights electronic newsletter adds perspective to the Top Developments and New Packages in the food markets. Catch up on the latest in our online archives and sign up for free! ■ Quickly scan New Packages for design ideas and to see what your competitors are doing. ■ Learn best practices and successful strategies from our Packaging Leaders. ■ Download free White Papers on critical issues, such as “Direct Drive Technology

Bookmark us!

Trends and their Impact on Gear Drive Business” and “Shorten time to market for ready meals in retort pouches.” ■ Looking for a supplier? Quickly search our online Buyer’s Guide for companies that sell containers, materials, machinery, equipment, supplies and services. ■ Keep track of upcoming industry trade shows, conferences and other events with our Calendar of Events. ■ Compare your operations against critical Performance Benchmarking data in the 2008 Packaging Machinery Design Gallery.

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Editor’sNote

packaging but the one sure is more learn

I’ve learned

’ve been covering packaging, one way or another, for 16 years, but this is something different. This is my first issue as chief editor of Food & Beverage Packaging magazine, a publication I’m proud to have worked for going on seven years now. I’d like to introduce myself and give you a little idea of where I’m coming from. When I walked into the offices of what was then Cahners Publishing in 1992, in response to a newspaper job posting (remember those?), I had no idea that packaging was so complex. Since then, I’ve spoken with more brand owners, suppliers, consultants and others connected to the packaging field than I can count. I’ve toured more than a hundred plants, visited dozens of trade shows, attended dozens of conferences (some of which I’ve moderated), written yards and yards of copy—and, hopefully, enlightened a few people. Along the way, I’ve developed some general opinions: • Over the last decade or so, packaging has really come into its own as a point-of-sale device. But there’s more to be done. The extreme proliferation of advertising media—who even dreamed of viral marketing and social a lot media a few years ago?—makes packaging in my , more, not less, important, in my opinion. • One of the best uses of the new media, thing for and new communications technology in that there’s always general, is to get faster and more compreto . hensive consumer feedback. This is good way to help gauge new package designs, and it’s a great way to keep from going too far down the wrong path. (See: Tropicana orange juice carton redesign.) • Sustainability is something I’m a little skeptical about, having seen enthusiasm for environmental concerns wax and wane. The sustainability initiative with the best chance to succeed is usually reduction. It’s visible and it almost always saves money. If it can be wedded to improved functionality (see: Kraft salad dressing bottles), you have a potential grand slam on your hands. I’ve learned a lot about packaging in my career, but the one thing I know for sure is that there’s always more to learn. I’d love to hear from you. I’d also like to give a shout-out to my predecessor, Lisa McTigue Pierce. I’ve known Lisa since our salad days at Cahners, and she has been a mentor, a terrific boss and a dear friend. F&BP

I

Unwrapping YoUr new editor

EDITORIAL
PAn DEmETRAkAkEs Editor-in-Chief pand@bnpmedia.com mICHAEL EsCOBEDO Senior Art Director BILL AnTkOwIAk Art Director

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LIsT REnTAL

about career I know

Postal contact: ROB LIskA at 800-223-2194 x.726 or robert.liska@edithroman.com Email contact: sHAwn kInGsTOn at 800-409-4443 x.828 or shawn.kingston@epostdirect.com

CORPORATE DIRECTORs
TImOTHy A. FAusCH Publishing JOHn R. sCHREI Publishing CHRIsTInE A. BALOGA Audience Development sTEVE m. BEyER Custom Media RITA m. FOumIA Corporate Strategy sCOTT kEsLER Information Technology VInCEnT m. mICOnI Production LIsA L. PAuLus Finance mICHAEL T. POwELL Creative mICHELE wEsTOn-ROwE Marketing nIkkI smITH Directories mARLEnE J. wITTHOFT Human Resources sCOTT wOLTERs Conferences & Events sARAH CORP Clear Seas Research BnP mEDIA HELPs PEOPLE suCCEED In BusInEss wITH suPERIOR InFORmATIOn For Volume Reprints Contact DEB sOLTEsz Reprints Sales Representative Phone: 248-786-1596 Fax: 248-786-1405 E-mail: solteszd@bnpmedia.com How to contact

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E d i t o r- i n - C h i e f pand@bnpmedia.com

mail: 155 Pfingsten Rd., Suite 205 Deerfield IL 60015 Phone: (847) 405-4000 Fax: (847) 405-4100 web: www.foodandbeveragepackaging.com

Food&Beveragepackaging

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BECAUSEFOOD SAFETY IS ALL IMPORTANT. BECAUSESUPPLIERS NEED TO BE RELIABLE PARTNERS. BECAUSEREDUCING DOWNTIME IS GOOD FOR THE BOTTOM LINE. BECAUSE YOU WILL FIND IT ALL AT PACK EXPO AND PROCESS EXPO.

Attend PACK EXPO and PROCESS EXPO for creative business solutions and the latest packaging and processing innovations. No other industry event this year will deliver as much access and value. Come find everything you need to cut costs and increase efficiency right down the line.

C O - L O C AT E D W I T H :

Register today! www.packexpo.com

RetailerPerspective

A NEW VISTA OF RETAIL OPPORTUNITY

RECYCLING GOES PROMOTIONAL AND OPENS

R

by Roy Wh it e

ecycling. For many retailers in those states that have bottle deposit laws, recycling may seem like a necessary function. It’s important to be in compliance. But this long-standing paradigm may in fact be changing—changing fast and very much for the better. Retailers, as well as reverse vending platform suppliers, are now looking at recycling as a business-building opportunity that has by and large lain untapped and ignored for a long time. The new paradigm views bottle recycling as an extension of the front end, with a host of advertising, promotional, marketing, image-reinforcing, selling and couponing options to take advantage of. Indeed, some see it as such a major opportunity that it overshadows the purely com-

Using reverse vending machines in stores to encourage packaging recycling offers myriad benefits to retailers, brand owners, consumers and the earth.

pliance aspects of bottle recycling. “Retailers have not really capitalized on the opportunities presented by an automated recapture system for bottle recycling up to this point,” says Warren Stoll, vice president, sales and marketing for Tomra North America, a reverse vending platform supplier. “But they are now starting to take this idea very seriously and are seeking to implement programs which will allow them to benefit from bottle recycling opportunities.” The promotional functions that can turn recycling into a business builder are straightforward. Reverse vending platforms provide the consumer with receipts for cash or discounts at checkout; and that hasn’t changed. Added to this, however, are some really open-ended options. For example, the reverse vending platforms can also be platforms for billboard quality advertising. They are interactive with consumers and can dispense coupons, not only for branded products but also for private label. They can give out prize tickets and incentives. They can provide video. The messages can be product-oriented—or imagebuilding, such as one that demonstrates to customers the retailer’s commitment to going green. And, this opens a whole new area in which to partner with manufacturers. Perhaps the most potent aspect of reverse vending marketing is that, unlike the front end, consumers hit the recycling site at beginning of the shopping trip, not its end. Moreover, they hit it just prior, likely seconds prior, to entering the store’s traffic pattern. This, to say the least, increases the probability that promotions, advertising and messaging at the recycling site will be acted upon as the shopping trip unfolds in the aisles. Several market developments are prompting this new interest in recycling as a lucrative business-building model for retailers. One is that consumer behavior is favorable for developing a recycling-based sales and promotional program: Consumers buy 52% more on a shopping trip when they recycle beforehand,

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Photo courtesy of tomra North america

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according to an independent survey. Another is that, of the 11 states that currently have bottle recycling laws, two—Connecticut and New York—have passed legislation to include water bottles, hitherto not included. Since these two populous and important states have taken this step, it is probable that other states may follow, especially since recycling provides state governments with revenue streams, and states, in these challenging economic times, are seeking ways to increase revenues. But more importantly, inclusion of water bottles in recycling programs will considerably increase the volume of recycling. It’s a huge market. Some 8.6 billion gallons of bottled water were consumed in the United States alone in 2008, and major shelf allocations are given to bottled water in most supermarkets. This increase in bottles to be recycled will give reclamation sites higher levels of traffic and exposure than they have ever experienced. In addition, going green is gathering a great deal of momentum for retailers as they seek to satisfy consumer needs. Recycling certainly fits that mold, and more and more consumers, according to Tomra North America, who have containers to return will seek out

Several market developments are prompting this new interest in recycling as a lucrative businessbuilding model for retailers.
the best recycling solution. A final development is the availability of reverse vending platforms that are designed to incorporate promotional and media functions, as well as recycle used soda and water bottles. Packaging—specifically new, pristine product packaging on the shelves—has always been an enormously powerful marketing tool in addition to its purely functional role. Now, it looks like old, discarded packaging has in its own right and in a real sense become an effective promotion force. Retailers that take advantage of this stand to benefit. F&BP Roy White is a vice president of The Food Institute and has devoted his career to serving the mass market retail and consumer packaged goods (CPG) manufacturing industries. Contact Roy at 201-791-5570 or rwhite@foodinstitute.com.

FRESH APPROACH
with The Shelf Life People.
You look at freshness from every angle to deliver quality products to your customers. We focus on gable top lling technologies that help preserve maximum shelf life of low- and high-acid beverages such as milk, organic, specialty dairy products, liquid egg products and still beverages. With proven features such as controlled environment, a carton treatment system, automatic sanitization and hygienic lling, it’s no surprise that the majority of ESL® (Extended Shelf Life) and ELL® (Extended Long Life) products in North America are lled on Evergreen equipment.* Want to apply our fresh approach to your next product? Call us today . . . because we’re The Shelf Life People.
*Resealable SPOUT-PAK® option available.

Take a

Visit us at WWFE Booth #S4514

©2009 Evergreen Packaging Inc. All Rights Reserved. ESL, ELL and SPOUT-PAK are registered trademarks of Evergreen Packaging Inc.

Cedar Rapids, Iowa • 319-399-3200 • www.evergreenpackaging.com

FBP08094Ever.indd 1

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NewPackages
INNOVATIONS / TRENDS / MARKETING
A two-piece Snickers bar can be resealed thanks to special film.

SNICKERS WRAP ALLOWS

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CONSUMERS TO RESEAL
new twist—literally—on wrapping allows consumers to enjoy half of their Snickers bar now, half later, in secure packaging. Snickers, the iconic candy bar from Mars, comes in a 3.29-ounce two-piece size with an innovative memory film twist wrap design. Consumers can eat one of the bar’s two pieces and simply twist the wrapping closed to secure the second piece. The suggested retail price is $1.29.

A

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Monster energy drink can be resealed by turning a plastic disk.

RESEALABLE CANS
CAN STILL STACK

M

onster energy drink from Hansen Natural Corp. has been introduced to the U.S. with a reclosable top. Monster Import comes in 550-milliliter aluminum cans, filled in Holland and shipped to the United States. The top is a resealable end supplied by Ball Corp. The flat plastic disk rotates to open or seal off the can’s aperture. Unlike other devices for resealing metal cans, the disk, trade-named Ball Resealable End, allows cans to be stacked. Cans featuring the Ball Resealable End were introduced last year in Europe, and attracted attention from Monster execs at a Spanish trade show.
Ball Corp. 303-469-3131; www.ball.com

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4/22/09 7:42:01 AM

SMALL FORMULA BOTTLE
MIMICS ITS BIG BROTHER
2.5-ounce version of an existing nutritional beverage from Hormel Health Labs is in a polyethylene terephthalate (PET) bottle from Amcor PET Packaging. Hormel, a division of Diamond Crystal, wanted a small version of Healthy Shot, its high-protein supplement, for elderly and other protein-deficient patients who have trouble consuming a full beverage serving. The 2.5-ounce version features bottom ribs to accommodate the vacuum caused by hot filling, while leaving a smooth surface above to show shrink labeling to maximum advantage.
Amcor PET Packaging 734-302-2272; www.amcor.com

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Small version of protein supplement bottle can still be hot-filled.

SHRINK SLEEVE
HOLDS FISH CANS
shrink sleeve unitizes four cans of salmon so effectively that it looks like a single large can. The five-ounce cans of Bumble Bee Atlantic Salmon come in a club store four-pack, unitized by a shrink sleeve from Printpack. The sleeve is made from polylactic acid (PLA), a corn-derived polymer, and is gravure-printed in seven colors. The PLA, from Earthfirst, allows Bumble Bee to put an “EcoFriendly Package” seal on the label.
Printpack Inc. 800-241-9985; www.printpack.com

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Shrink-sleeve labeling makes four small cans of salmon look like a single can.

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PackagerNews
BUSINESS / TRENDS / PEOPLE
Stores like Family dollar are becoming alternatives for food shoppers.

8/09

Brands, organics show faint signs of reBound
‹‹
Photo courtesy of family Dollar

i

t’s a truism that the economy has left many consumers with much less money. But the impact on food retailing is less clear, especially when it has to do with items on different points of the value spectrum.

Certain predictable behaviors have come true, an executive for The Nielsen Co. told an audience of retailers at an industry event in New York in late June. These include organic products falling to an anemic 1% year-over-year growth rate (the record was 24%), and private label sales rising 5.3%, while branded products fell 4.4%. Consumers also seem to be switching to alternative retail outlets, with dollar stores coming on strong. Family Dollar Stores has added 200 food items to their inventory, while Dollar Tree Inc. is installing freezers and coolers. Nielsen reported that consumers made an average 13 trips to dollar stores in 2008, up from 11 in 2001, while supermarket trips declined from 72 to 59 in that period. However, the long-term outlook for these value adjustments is less clear. While organic and other premium items are down, at least one major grocer in the United Kingdom is seeing signs of hope. Tesco reports that its store-brand line of premium products, called Finest, are back up to

B R IEF S

of chicken products in part by agreeing to donate $2.3 million in product to food banks in illinois. the suit, filed in Madison county in 2001, alleged that tyson engaged in deceptive practices by using immersing chicken in water, causing it to gain water weight. salty-snack processor Shearer’s Foods broke ground on the first phase of a new production facility in Massillon, ohio. the 63,936-squarefoot facility will turn out 17 million pounds of tortilla chips a year and will cut energy consumption by 20% over shearer’s current manufacturing lines. Naked Juice has announced that it has become the first nationally distributed
august

brand to transition to a 100% postconsumer recycled polyethylene terephthalate (Pet) bottle. naked Juice expects to have its entire product line transitioned to 100% post-consumer recycled bottles by 2010.

Dennis Lanning, senior vice president of global business development for Rich Products Corp., received the 2009 international dairy-deli-Bakery association’s President’s award at dairy-deli-Bake ’09. Foster Farms has reached an agreement to purchase the fernando’s and el extremo foodservice brands from ConAgra Foods for an undisclosed sum. a manufacturing facility in compton, calif., was included in the sale. Campbell Soup Co. has launched the “help grow Your soup” program. the program offers free packs of seeds with the purchase of one can of soup, and donates seeds to

British supermarket chain Sainsbury’s will do without paperboard cartons for its store-brand ready-to-eat cereals, the company announced recently. all sainsbury’s rte cereals will come in flexible packaging, an initiative that is being phased in starting with sainsbury’s rice Pops. Tyson Foods has settled a classaction lawsuit over water treatment

the 100% Recycled Paperboard Alliance has announced that 18 brand owners, a record number, have signed up in the first six months of 2009. these companies, which include Harland Check, Nestlé Purina Petcare and Snyder’s of Hanover, have signed an agreement for the right to display the rPa-100% symbol on their packaging.

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3% growth in several categories, while organic produce sales are up 52% since last November. As for private label, it has price working in its favor, a situation that’s not likely to change. Overall grocery prices edged up a fraction of a percent in the 12-week period ending May 16, compared with a 4.7% decline in private label prices, a Nielsen report says. A recent poll conducted by GfK Custom Research North America for the Private Label Manufacturers Association reports that 91% of shoppers say they will keep buying store brand products after the recession ends. But all things may not be equal in the private label/branded struggle. A study by ICOM, a unit of marketing services company Epsilon Targeting, suggests that consumers are more reluctant to switch from national brands to private label when it comes to products for children and pets. The six-month survey of 1,530 U.S. consumers said that only 12% bought private-label child-care products, and only 23% bought private-label pet-care products. The study suggested that perceived risk may be holding consumers back from the switch. F&BP

CORRECTION our Supplier close-up on page 48 of our June/July mistakenly identified, in the photo caption, a piece of equipment as a Lasetec coding machine from industrial dynamics/filtec. The equipment is in fact an FT-50 fill level inspector. Food & Beverage Packaging regrets the error.

Featuring...

Simple, over-the-top secondary packaging for a clean look Packaging that shows off your labels, bottles, and capsdon’t hide your brand! High-quality, sturdy handles reflect your high-quality product/brand Unique, modern, sleek packaging design Handle colors accentuate your brand or product colors Handles that can bundle quantity and configuration for any retail requirement Designs that highlight appearance and conveniencea value-added product 100% recyclable, low-waste packaging to support your sustainability goals Automated Application Equipment for a highly efficient,

plant gardens in urban communities and schools nationwide in support of the National FFA Organization (formerly known as the Future Farmers of America). PepsiCo has opened its first overseas “green” plant in Chongqing, China. The facility is designed to use 22% less water and 23% less energy than the average PepsiCo plant in China. Nestlé has opened its second Nestlé Nespresso Production and Distribution Centre in Avenches, Switzerland. The new 4.3 millionsquare-foot facility will produce up to 4.8 billion Nespresso capsules per year, a capacity which may double over the next three years.

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ConsumerInsights

annual

CONSUMERS WILL PAY MORE

FOR SOME PACKAGING IN A RECESSION
Certain benefits of packaging—such as reducing product waste and keeping product fresh—have even more value to consumers when money is tight. / by MONA DOYLE , Contributing Writer
n June 2009, we reran a June 2008 web-based survey of consumers’ willingness to “pay a little more for” specific packaging attributes. Both surveys asked 1,000+ respondents to select as many of 30 listed attributes, benefits and features that they thought were worth paying a little more for. The biggest question we wanted the survey to answer was whether consumers would still pay more for packaging improvements at a time when they are cutting corners, cutting back, trading down and cutting out. Would more 2009 respondents say they would not pay for any attributes?
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Would most people still say that there were packaging attributes they would pay more for? The answer to both questions is yes. More respondents said they would not or could not pay any more this year. But in spite of the recession, 73% said they would pay more for one or more attributes—only 4% less than the 77% who said they would pay more in 2008. For most shoppers, packaging that meets real needs is worth paying more for in spite of, and in some cases because of, their efforts to save money. Reduced advertising and broadcast media power, partly attributable to the recession, is one factor in

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percenT wHo wiLL paY More For SpeciFic packaging aTTriBUTeS, 2008 verSUS 2009
(in order of importance)
2009 ToTaL wiLL paY More 2008 ToTaL wiLL paY More

FeMaLeS verSUS MaLeS: wiLLingneSS To paY More in 2009
(in order of difference of 5% or more)
More women than men are willing to pay more for packaging that works for them or the environment. The biggest difference between the sexes was in willingness to pay more for reusability, which reflects most women’s role of homemaker in chief. But the percentage that said they wouldn’t pay more for any feature was the same for both sexes. There is an interesting gap between men’s and women’s appreciation of slide zippers. More women will pay more for them.
FeMaLe paY More 2009 MaLe paY More 2009

aT TriBUTe

diFFerence

Base reusable Made in U.S. Stays fresh longer resealable More eco friendly refillable Less packaging not for any More recyclable (lower number*) Less plastic easier to open easier to store Time saving easily microwavable Fit in fridge or freezer door easier to pour Handle to carry and pour Multipacks More spill proof Slide zipper press-to-close zipper clearer labeling easy-grip cap Lighter weight Made for on-the-go Fit in purse or briefcase Made of glass Made of paperboard More tube packaging designer colors or shapes Made of metal
*refers to plastic resin number on package

1,123 41% 39% 35% 34% 32% 30% 28% 27% 26% 23% 22% 21% 20% 19% 18% 17% 16% 15% 14% 13% 12% 12% 12% 12% 11% 8% 5% 5% 4% 2% 2%

1,017 38% 41% 34% 30% 30% 20% 23% 24% 18% 20% 17% 17% 19% 13% 10% 9% 11% 8% 13% 10% 9% 6% 9% 10% 6% 7% 6% 2% 3%

+3 -2 +1 +4 +2 +10 +4 +2 +5 +2 +4 +3 = +5 +7 +7 +4 +6 = +2 +3 +6 +3 +1 +2 -2 -1 = -1

aTTriBUTe

diFFerence

Base reusable resealable easier to open Stays fresh longer More eco friendly easier to store easily microwavable Slide zipper

569 45% 34% 23% 38% 35% 23% 22% 15%

554 35% 27% 16% 32% 29% 18% 17% 10%

10 7 7 6 6 5 5 5

FeMaLeS: wiLLingneSS To paY More, 2009 versus 2008
(in order of change of 5% or more)
The large increase in the percent of women willing to pay more for less plastic is probably attributable to widespread negative publicity about bottled water. The lower response to “Made in U.S.” is attributable to their perception that buying anything made in the U.S. has become impossible. The increased interest in “easier to store” is based on storage difficulties associated with large sizes and with pouches “which don’t stay put.”
FeMaLe paY More 2009 FeMaLe paY More 2008

SUrveY MeTHodoLogY
Harris interactive Quick Queries were fielded in June 2008 and June 2009. Both queries asked this question: “at a time when the cost for everything is going up, for which of the packaging improvements listed below would you be willing to pay a little more? please select all packaging improvements that would lead you to select products that cost a little more.” a list of 30 attributers, benefits and features was shown with the question. The lists were the same with two exceptions: “fit in cup holder” and “one-handed use” were dropped in 2009, while “less packaging” and “stand-up tube” packages were added.

aTTriBUTe

cHange

Base Less plastic easier to store Stays fresh longer Time saving not for any easily microwavable Made in US

569 25% 23% 38% 22% 23% 22% 38%

560 14% 15% 32% 18% 18% 17% 43%

11 8 6 6 5 5 -5

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ConsumerInsights
consumers’ continuing recognition of the importance of packaging. In more and more cases, the package is their only picture of the product. Many see some packaging attributes adding value to products, a way of reducing waste and cutting cost rather than adding cost. At the same time, more than 25% this year said they see less packaging as something worth paying more for. More parents of young children see multipacks as worth paying for—they may be wasteful in terms of packaging, but they provide controlled portions and less product waste. Those attributes seem more important this year than last year. “Made in U.S.” slipped from first place—except among the unemployed. “Reusable” took first place this year— probably because it suggests a combination of savings, eco-friendliness and the reusable bags that more and more shoppers are carrying into, as well as out of, the supermarket. The actual percentage (45%) of women who said they would pay more for reusable packaging was unchanged from 2008. What did change was the percentage of men who said they would pay more for reusable packaging— that increased from 29% in 2008 to 35% in 2009—while the percentage of women who would pay more for “made in the U.S.” dropped from 43% in 2008 to 38% in 2009. Many shoppers find upgrades in packaging adding to their comfort level with store brands. With many more meals being fixed at home, more appreciate packaging that makes their housekeeping and food prep easier. Parents of young children want

annual

MaLeS: WiLLingneSS To paY More, 2009 versus 2008
(in order of change of 5% or more)
in 2009, more male respondents said they were willing to pay for refillable, reusable and more eco-friendly packages. This may reflect that more men than women are working fewer hours or out of work, doing the grocery shopping and studying ways of cutting costs. (as reported by Bob Herbert in The New York Times on June 27, 2009, “Men accounted for nearly 80% of the loss in employment in this recession.”)
MaLe paY More 2009 MaLe paY More 2008

aTTriBUTe

cHange

Base refillable reusable More eco friendly easier to open not for any

554 28% 35% 29% 21% 23%

462 20% 29% 23% 16% 29%

8 6 6 5 -6

HoUSeHoLdS WiTH and WiTHoUT cHiLdren: WiLLingneSS To paY More For packaging aTTriBUTeS in 2009
(in order of differences of 5% or more)
There are big differences between what attributes households with and without children are willing to pay more for. The difference in multipacks reflects what we are hearing from parents, which is that multipacks of small packages make sense for kids because they mean less product waste even if they mean more packaging waste.
HaS cHiLd paY More 2009 no cHiLd paY More 2009

HoUSeHoLdS WiTH cHiLdren: WiLLingneSS To paY More For packaging aTTriBUTeS, 2008 verSUS 2009
(in order of differences of 5% or more)
The large increase (12%) in “Stays fresh longer” reflects the search for value, which is especially intense in households with children. The increases in resealable (7%), reusable (6%) and refillable (6%) reflect the increasing importance of finding value and reducing waste. “All those pouches of goodies don’t stay closed and make a mess.” “Yogurts don’t reclose anymore, and sometimes they dry out.” Besides drying out, some users aren’t fully comfortable with putting partially opened cups of yogurt back in the fridge.
HaS cHiLd paY More 2009 HaS cHiLd paY More 2008

aTTriBUTe

diFFerence aTTriBUTe

Base Multipacks reusable refillable Stays fresh longer Made for on-the-go More recyclable (lower number) Less plastic easier to open

325 25% 49% 38% 43% 17% 30% 20% 16%

832 11% 37% 27% 32% 8% 25% 25% 24%

14 12 11 11 9 5 -5 -8

cHange

Base Stays fresh longer Multipacks resealable reusable refillable More recyclable (lower number)

325 43% 25% 38% 49% 38% 30%

302 31% 16% 29% 43% 32% 24%

12 9 7 6 6 6

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For most shoppers, packaging that meets real needs is worth paying more for in spite of, and in some cases because of, their efforts to save money.
packages that fit on the refrigerator doors that they “open and close 100 times a day.” Many would pay more for refillable packages. Thirty percent said they would pay more for refillable packages this year—that is half again as many as last year—and represents the largest increase from 2008 to 2009. Among middle aged women (45-54), more than 40% said they would pay more for refillable packages this year. Refillable packaging opportunities in food and beverage aren’t as obvious as they are in household and personal care, but opportunities exist and are worth exploring for cereal, snacks, cookies, bars, juices, milk and more.
Key take-aways are:

ceive to be more expensive. • More shoppers say that refillable packages, which resonate as eco-friendly and a long term way to save, are worth paying more for. • More consumers see the value in handles and other things that make bottles work better. Almost all the packaging attributes listed got higher responses this year, suggesting that more shoppers are seeing value in packaging that responds to their needs. F&BP Mona Doyle is the chief executive officer of The Consumer Network Inc., a firm that regularly takes the pulse of consumers on packaging issues. She also publishes The Shopper Report newsletter. Contact her at 215-235-2400 or Mona@ConsumerNetwork.org.

• Some shoppers are using packaging as part of their national versus store brand decision making. • More women are willing to pay more for packaging attributes than men. • Mothers of young children are willing to pay more for more attributes than other women. • Except for “Made in U.S.,” all of the attributes that 25% or more said they would pay more for were important to more respondents this year than they were in 2008. • All but one of the attributes related to greenness or sustainability had higher response rates this year— the exception was “Made of glass,” which many per-

ageS oF cHiLdren: WiLLingneSS To paY More For packaging aTTriBUTeS, 2008 verSUS 2009
(in order of differences of 5% or more)
Households that include teenagers (who routinely eat the most and the most often) will pay more for reusable packages. parents of small children will pay more for packages that are reusable, that fit on the freezer door, that keeps products fresh longer, that are made in the U.S. or are refillable. The high response to “Made in the U.S.” is attributable to widely publicized problems with children’s products made in china. More parents of young children will pay more for most packaging attributes than parents of older children. conversely, fewer parents of young children said they would not pay more for any packaging attributes than parents of older children, especially teenagers. resealable packaging appears to become more important, or more worth paying for, as children get older. But that does not include zippers, which fewer parents of teenagers are willing to pay for. it’s easy to understand why more parents of young children will pay more for on-the-go and more spill-proof packages.
HaS cHiLdren Under 6 HaS cHiLdren 6-12 HaS cHiLdren 13-17

HoUSeHoLdS WiTHoUT cHiLdren: WiLLingneSS To paY More For packaging aTTriBUTeS, 2008 verSUS 2009
(in order of differences of 5% or more)
once again, the higher value placed on “Less plastic” appears to be the result of negative publicity about water bottles.
no cHiLd paY More 2009 no cHiLd paY More 2008

aTTriBUTe

aT TriBUTe

cHange

Base Less plastic resealable More spill-proof refillable easier to store Made in U.S.

832 25% 37% 13% 27% 20% 40%

746 15% 30% 6% 22% 15% 44%

10 7 7 5 5 -8

Base reusable Stays fresh longer Made in U.S. Multipacks easier to store Fit in fridge or freezer door easily microwavable Will not pay more for any Slide zipper press-to-close zipper

131 49% 49% 43% 30% 27% 25% 23% 20% 15% 15%

146 45% 39% 38% 24% 26% 16% 16% 22% 11% 16%

131 55% 43% 32% 24% 21% 14% 25% 29% 6% 7%

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MachineryTechnology
InspectIon

LabeL accuracy stops unpLeasant surprises
Machine-vision systems can help ensure that labels and other materials are always matched to the right product. / by pan Demetrakakes , Editor-In-Chief

o

ne of the most basic functions of a package is to say what’s inside. It’s important to make sure your packages are telling the truth. Mislabeled consumer products can have consequences ranging from annoyance to injury or worse, in the case of allergens. As speeds increase and automation removes human eyes from the packaging line, accurate labeling can be more of a challenge than ever. Mislabeling is one of the most common reasons for FDA food recalls. But automation can hold the key to insuring that the right label, film or carton gets matched up with the right product. Machine vision systems can constitute a vital component in this aspect of quality control. Matching the proper amount of functionality with the application means that end users can get needed protection for the lowest possible price. Verification applications vary widely in their degree of complexity. In some cases, labels or packaging differ greatly from one stock-keeping unit (SKU) to the next; in other cases, they differ only by small yet crucial elements like an allergen declaration. Other applications involve matching labels to prefilled cans or other packages, which often means reading ink jet codes. This degree of difficulty is one of the key elements in determining how much functionality a vision system needs. “We have seen over the last several years, and even more recently, a very strong interest in those types of [verification] applications,” says John Agapakis, director of business development for Microscan, a supplier of inspection equipment and software. At its core, comparing two blocks of text and graphics involves two of the most basic functions of machine vision: optical character recognition (OCR) and optical character verification (OCV). John Lewis,

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verifying that the right label goes on the right package is a task increasingly trusted to machine vision.
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PhoTo courTesy of cognex corP.

market development manager for Cognex, explains that OCR is a sort of sub-application of OCV. OCR is “reading what’s printed on the label,” Lewis says. “The machine vision system finds the label and the image, looks for characters and sees the order they’re printed in, and it just reports what it sees....[OCV] is one step further. Once it sees what’s on the label, it compares it with what should be printed on the label.” Various factors in an application can increase the difficulty of OCR and OCV One of the biggest is distortion. . “Distortion can result from a variety of causes, such as the printing process itself, the type of surface you’re printing on, whether it’s a metal can lid, or a plastic bottle that’s curved, or some type of flexible film,” Lewis says. “All these types of materials that are printed on can cause skew distortion or other types of distortion during the printing process.” As distortion increases, the machine-vision system needs extra computing power to accommodate it, sometimes with special tools. One example of these is Cognex’s OCV Max, a software tool that is designed for extra distortion tolerance in applications where characters might have natural flaws. Sometimes characters are hard to read because they’re simply not well defined. This is especially liable to happen with ink jet or laser codes that bear product identifying information, as well as dates and lot codes. Applications like this are common in canned foods, especially in operations that supply private label goods. These operations often can products unlabeled, as “bright stock,” with labels applied as orders come in. The only way to be sure of what’s in the unlabeled can is to read the coding accurately. “In one instance, we had a customer mislabel clam chowder as cream of potato soup, and they’re very similar, but shellfish is a major allergen,” Lewis says. “There could have been major repercussions to that.” Reading characters coded directly on packaging by ink jet and laser printing is more complicated than reading conventional printing on labels or paper. This can get worse if cans go by the printhead too fast. The difference between, say, an “8” and a “B” can come down to a couple of dots, Agapakis says. There are “very, very small differences in placement of a couple of dots between the ‘8’ and the ‘B’ that still the vision system will identify, if properly trained,” Agapakis says. Another common verification application is matching discrete elements of packaging together, most often bodies and lids. Again, the biggest factor is how much variation there is in packaging for the various SKUs. Lewis recounts how an ice-cream packager in New Zealand needed help matching lids to tubs. They had been using a bar code reader, but a redesign removed

Photo courtesy of cognex corP.

the bar codes from the lids. An InSight system from Cognex was installed that checked lids by looking at When canned goods the shape of the product name. are packaged as “bright “They don’t even really read the lid,” Lewis says. stock,” machine vision “They actually just use pattern matching to look for can be a good way to match labels with graphics or design elements on the lid and see if they markings on the cans. match. It may say vanilla on the side and on the lid, but the vision system doesn’t know it’s V-A-N-I-L-LA. It’s just looking for the shape of that word.” Looking for shapes is quicker than reading alphanumeric characters. “OCV can be very tricky depending on different distortions in the printing,” Lewis says. “It’s a more complex application than matching a pattern in many cases.” Typically, in OCV the system has to be shown , multiple images of each letter as it might appear in various forms of distortion. “It’s a very tedious process to train on images of different letters. With pattern matching, it’s a much easier process, so a lot of people, rather than train on OCV will just match patterns.” At , a demo at last year’s Pack Expo, Cognex showed how its equipment could be used to pattern-recognize variations in the names of different kinds of canned tomatoes—“diced,” “stewed,” “Italian,” and so on. This is a factor packagers may wish to consider during package design, especially for high-speed packaging lines. “Most of the applications out there now, in order to maintain anything resembling a decent production line speed, are searching for something that can be applied in the label design that is large enough to read at a fairly FOr MOrE InFOrMatIOn good speed going by,” says Mark Traxler, senior marketThe following companies contributed to ing communications specialthe research of this article: ist for Omron Electronics. Cognex Corp. Label verification is a 877-264-6391; www.cognex.com crucial aspect of food safety. Microscan With the right preparation of 603-577-5865; www.microscan.com both labels and equipment, Omron Electronics verification can be done au866-88-OMRON; ww.oeiweb.omron.com tomatically, at high speeds, with great accuracy. F&BP
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Pac k ag e d e s i g n

Streamlining the deSign workflow
The need for cost control and faster time to market is driving refinements in package design workflow tools. / by kate bertrand connolly , Contributing Writer
package designs to stakeholders and obtain approvals. Now, using the web-enabled system, participants in all phases of the workflow can easily view the status of current package design projects on demand. The workflow visibility also improves decision making and makes it possible to plan, execute and deliver projects on time.
speeding up workflow

Sophisticated software can yield a realistic onscreen mockup of a package design as it evolves.

F

or food and beverage companies—global entities, in particular—demand is growing for tools that reduce waste in the package design workflow, from concept to finished package. “What people are looking for is speed to market, increased quality, transparency and visibility, so everyone can see what is going on,” explains Kent St. Vrain, vice president of sales and marketing at Paxonix, a division of MeadWestvaco. Beam Global Spirits & Wine Inc. recently implemented Paxonix’s PaxPro solution, a global, web-enabled brand and packaging asset management system, to automate package development. The company chose the system to save time, improve efficiencies and reduce the cost of new product introductions across all product lines. The PaxPro system manages package design-related digital assets and specifications and ensures compliance to internal and external regulations. It also provides complete visibility into all assets, at all times, in a central, secure web-based environment. This real-time visibility is a significant time saver. Prior to implementing the new system, Beam relied on e-mail and phone calls to exchange design information, route
august

Tasks that can add time to the design workflow include making package mockups and, down the line, reworking the package design to better meet branding and marketing objectives. A software product from EskoArtwork, called Visualizer, addresses both issues. “There are some things you just can’t make mock up that will simulate the package accurately,” says Susie Stitzel, solution manager for design life cycle management at EskoArtwork. For example, it’s difficult to prototype printed beverage cans, packages made with holographic substrates and paperboard packaging decorated with blind embossing, foil hot stamping and fluorescent inks. The Visualizer software enables designers to create an ultra-realistic on-screen mockup for any package or label. Mockups can be shared immediately via email or the Internet, so less time is needed to move through the design and production workflow. And because the mockups accurately portray how the package will look, including their appearance under various lighting conditions, rework is greatly reduced. Another part of the design workflow that generates rework is poor color management. Producing the desired colors on a package can be tricky, particularly when printing food packaging materials, because characteristics such as grease resistance affect how inks look on a substrate. Faulty color management can be a “major disruptor” in the package design workflow and create a “major cost” for the brand owner, says Iain Pike, business leader for color management at Sun Chemical North American Packaging. He adds that the cost to solve a problem goes up exponentially at each phase of the workflow. It may only

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PhoTo courTesy of esko graPhics

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cost a few hundred dollars to correct a color matching problem in the package concept phase vs. hundreds of thousands of dollars at the production stage. Sun Chemical’s SmartColour software products tackle the problem with color palettes that faithfully present what a color will look like when printed using flexo, litho or gravure on a specific paperboard or flexible substrate. Designers can preview the at-press results of the chosen substrate and printing technology early in the workflow to prevent expensive mistakes later on.
Look, no hands

and their colleagues spin the package around or zoom in on certain areas, right side up. The software solves “that particular problem of trying to translate between flat and 3-D,” Stitzel explains. F&BP Kate Bertrand Connolly, a freelance writer based in the San Francisco Bay area, specializes in packaging, business and technology. Reach her at kate.connolly@sbcglobal.net.

Changes to package text also create rework. To avoid that, EskoArtwork’s Dynamic Content software eliminates the manual updating of text. This is a time consuming process that is prone to errors, such as when essential text changes don’t make it into the design file or are typed incorrectly. Such mistakes cause rework, delays and, if FDA-regulated package text is inaccurate, the potential for a product recall. The Dynamic Content software dynamically links text content—housed in a database the brand owner controls— with any Adobe Illustrator artwork file. Thus package design is separated from text editing and approvals. “The design is free-flowing but the [text] content is locked,” EskoArtwork’s Stitzel says. Another Adobe Illustrator plug-in from EskoArtwork, called Studio, speeds up the front-end of the design workflow by making it easy to translate between flat package designs and finished packages. The software opens an onscreen window that presents a three-dimensional (3-D) view of how the package will look when the two-dimensional design takes shape. The 3-D model dynamically updates as the design is changed. The interactive model lets designers

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The following companies contributed to the research of this article: EskoArtwork 937-454-1721; www.esko.com Paxonix 866-729-6649; www.paxonix.com Sun Chemical 704-587-8338; www.sunchemical.com

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MachineryMatters

The Snake and The Seer
he snake is flexible and adapts to any shape as necessary. The seer sees into the future. Which kind of company are you? Flexibility and forecasting negate each other to some degree. A plant with perfect flexibility would have little need for forecasting. The packaging line would be able to produce products one at a time to order. With perfect forecasting, flexibility would be less important as everything would be planned ahead. In the real world of food and beverage packaging, neither perfect flexibility nor perfect forecasting will ever be possible. Forecasting will always be imprecise. The farther into the future the forecast, the more imprecise it will be. Even the best short-term

T

b y jo hn h enry, CPP

The market demand must be met. If you don’t meet it, your competitor will.
forecast will be disrupted by unpredictable events that will wreak havoc with production schedules. It doesn’t matter if the reason is the weather or Wal-Mart, the market demand must be met. If you don’t meet it, your competitor will. Inventory, both raw material and finished goods, is one way to compensate for these disruptions. This does allow unforeseen changes to be met but at a cost. Typically the cost of inventory in the food and beverage industry will be in the range of 30% per year. This covers capital costs, handling, warehouse costs, shrinkage and obsolescence, among other

things. That 30% goes on year after year after year. The only way to reduce it significantly is to reduce inventory levels. Instead of using inventory to remove the effects of uncertainty, reduce the uncertainty by focusing on flexibility. All else being equal, the more flexible company will beat the less flexible company every time. They will do so because they are better able to delight their customers. They will do so because shorter forecasts will be more accurate. The key to improving flexibility is to reduce the total manufacturing cycle time from customer order to shipment. The first step in reducing cycle time is to measure it and all its components. Some of these components will be productive time—such as entering the production order into the system. Other components will be nonproductive—such as waiting for the entered order to begin the next step or picking materials in the warehouse. Line changeover is frequently a big non-productive loss that can usually be reduced significantly. Put the complete cycle up on a wall either on a whiteboard or a long sheet of paper. Identify times and activities as productive or non-productive. (Some prefer to use “value added” and “non-value added.) Then start asking “why?” Why do these non-productive events exist and why do they take so long? Once identified, begin reducing or eliminating the non-productive times. It will take time and effort. It will involve changing the way things have always been done. It may take some people out of their comfort zone. The end result, greater profitability and growth, will be more than worth the effort. So get started now and the next time someone calls you a snake, take it as a compliment. F&BP John Henry, Certified Packaging Professional (CPP), is renowned as the Changeover Wizard. His company, at www.changeover .com, offers workshops and other services to reduce changeover time. Contact John at johnhenry@changeover .com or 787-550-9650.

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NORTH NORTH AMERICA’S LEADING CONFERENCE ON THE CURRENT AND FUTURE ECONOMIC REALITIES OF SUSTAINABLE PACKAGING OPERATIONS
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Reusable dunnage means disposing of pRoblems
Plastic slipsheets and other dunnage from Corbi Plastics give packagers an economical and ecological alternative.
tainer industries. Corbi furnishes plastic and co-extruded separator sheets, sealed corrugated plastic layer pads, pallets and top frames suitable for bottles, cans and all other kinds of rigid containers. Furnishing this material is just part of what Corbi does. Through a nationwide network of 15 centers, Corbi not only supplies plastic dunnage, but picks it up after use, cleans it, repairs or replaces it as needed, and returns it in pristine condition to the container supplier. This system, known as Corbi 360° Total Dunnage Management, ensures that food and beverage packagers, along with their suppliers, will have a reliable supply of sanitary, reusable dunnage. Plastic slipsheets and other reusable dunnage have several advantages over disposable fiber dunnage, besides the obvious ecological ones. These include: • operational. Conventional depalletizers and other packaging equipment can run plastic slipsheets with little or no modification. Most equipment picks up slipsheets with vacuum cups; plastic sheets are actually better suited for this handling than fiber ones, which tend to be more porous. Other operational advantages include: just-intime supply that frees up precious storage space; the ability to store dunnage vertically in a smaller footprint, and a reduction in potentially hazardous airborne particulates from torn or damaged dunnage. • Financial. Corbi 360° Total Dunnage Management eliminates the ongoing expense of buying (and disposing of) fiber-based materials. The efficiency of the Corbi network minimizes participation expenses for packaging suppliers and end users, resulting in an overall lower per-trip cost. Corbi was established in the United States in 2005 by its two parent companies: Cartonplast GmbH, a service and cleaning company in Europe with an 85% market share in the beverage container industry, and the Orbis Corp., America’s leading pallet and top frame manufacturer supplying the beverage industry. See how Corbi can use its expertise to smooth out your supply chain and ensure a comprehensive dunnage solution that’s both ecological and affordable. F&bp

Jack graham (left), president, and roy Hasenfratz, director of pooling, are two of the guiding spirits behind corbi plastics, which provides reusable plastic slipsheets and other dunnage.

ant to give your dunnage problems the slip? Slipsheets and similar secondary packaging are becoming an increasing popular alternative to standard corrugated cases, especially in the beverage industry. Receiving empty glass bottles or other containers in bulk on slipsheets, instead of in “reshipper” cases, makes filling and handling more efficient, and reduces the equipment’s footprint. However, traditional fiber-based slipsheets pose certain problems. They’re an ongoing expense, for disposal as well as for new material. In certain applications, they can contaminate product or machinery with loose fibers or dirt. And they add to landfill waste. Corbi Plastics has an alternative that confers the advantages of slipsheets and similar dunnage and removes the drawbacks. Corbi is a manufacturer For more inFormation and services provider for Corbi plastics reusable plastic transport 608-846-2422; www.corbiplastics.com packaging materials, or dunnage, serving the rigid con-

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SupplierCloseUp
Technology spoTlighT

ServoS help evergreen fill cuStomer needS
A variety of gable-top cartons can be handled and filled by Evergreen, which will unveil two new machines this fall.

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vergreen Packaging Equipment will introduce two new gable-top packaging machines at the 2009 Worldwide Food Expo Oct. 28-31 in Chicago. The company also introduced a new machine to the marketplace last fall. All three machines have servo-driven functions that provide consistency and automatically control fill volumes and profiles based on product and carton size. The infeed’s ergonomic design provides operator comfort and ease of loading with a low infeed height. Infinite fill adjustments allow for less downtime, with quick and easy changes to fill volume and carton height. Easy access to components and a robust design make each machine simple to operate and maintain. Level 1 through Level 4 carton sanitization is also available to preserve and maintain your product quality. Two of these new models form, fill and seal standard cross-section cartons. The Q-35 operates at speeds up to 3,500 cartons per hour (cph) on quarts/liters, and up to 4,500 cph on fractional sizes. The Q-70 fills up to 7,000 quarts/liters per hour, and up to 9,000 fractional-sized cartons per hour. The third model, the N-100, utilizes Eco-Pak mini cross-section cartons filling at speeds up to 10,200 cph on 4- to 8-ounce (125 to 250 milliliters) cartons, and up to 8,500 cph on 10- to 16-ounce (300 to 500ml) cartons. Evergreen Packaging manufactures a full line of filling equipment for refrigerated dairy, juice and liquid food products. Gable-top packaging equipment, which forms, fills and seals paper gable-top cartons, is ideal for pasteurized, ESL (extended shelf life) and ELL (extended long life) applications. These versatile machine models fill cartons from 4 ounces up to halfgallon (150ml up to 2 liters), at speeds from 30 up to 340 cartons per minute. Spout-Pak twist-off closures also are available for most gable-top cartons. Other standard models include the EH-3, EQ-5 and N-8 packaging machines. The EH-3 features a highly hygienic environment that can maintain the

refrigerated shelf life of ultra-pasteurized product up to 90 days. The machine forms, fills and seals halfgallon (2-liter) gable-top cartons up to 140 cartons The new Q-35 gable-top filler per minute (cpm). The EQ-5 is capable of running can fill up to quarts at up to 120 cartons per minute, liters at up to 4,500 fractional112 per minute and fractional sizes at up to 150 per size gable-top minute. Evergreen’s high-speed N-8 Eco-Pak sys- cartons per hour. tem is the most cost-effective filling solution for the school, institutional and single-serve markets, filling up to 20,400 cartons per hour. Evergreen prides itself in taking care of customers after the sale with Run Time, a comprehensive parts and service program. A network of fully trained, experienced For More inForMaTion technicians and genuine Evergreen parts manufacevergreen packaging equipment tured to manufacturers’ specs 866-575-4250; maximize end users’ producwww.evergreenpackaging.com tion and efficiency. F&Bp

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SupplierNews
NEWS / TECHNOLOGY / PEOPLE

8/09

EntrEprEnEurs hopE markEt Warms to sElf-hEat dEvicE
new solid-state heating element can be configured into a variety of shapes, and turns on with the push of a button.

startup business is working to interest brand owners and others in self-heating technology that is supposedly far ahead of any previous such inventions. Ironbridge Technologies is doing business as HeatGenie, the name of its new device. HeatGenie generates heat when consumers press a button, warming the contents of a can or other container to serving temperature. Company execs claim that HeatGenie is superior to previous self-heating technologies in several important

a

B R IEF S
Phoenix Closures has opened a new distribution center in ontario, calif. the facility, phoenix’s first on the West coast, will supply more than 30 kinds of closures for immediate shipment. Harpak Inc., a supplier of primary and secondary packaging machinery, has joined the Women’s Business national council. NatureWorks LLC, a major supplier of bio-based resin, has transformed its former pilot plant into a bioresin applications lab capable of commercial grade compounding, sheet extrusion, thermoforming, injection molding and fiber spinning. flexible packaging converter Amgraph Packaging is celebrating its 25th anniversary

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with the opening of its “green plant” expansion later this year. the addition will incorporate an expanded extrusion line, a new printing press, multiple slitters, and a new adhesive laminator and cold seal application line. Delkor Systems, a supplier of endof-line packaging equipment, has hired Adam Koller as director of engineering. CardPak Inc. is teaming with schools in its hometown of solon, ohio, to carry out a program called “trees into cartons, cartons into trees.” as a way of planting trees, used milk cartons are collected from the schools, seeds or saplings are planted inside, and the cartons are buried. Ball Corp., a supplier of metal and plastic containers, has promoted Michael Herdman to the new position of chief commercial officer
august

and Gerrit Heske to president of Ball packaging Europe. adhesives and chemicals manufacturer H.B. Fuller Co. has acquired Nordic Adhesives, a supplier of adhesives for flexible packaging based in Buxtehude, Germany. plastic container manufacturer Graham Packaging has won a supplier excellence award from abbott laboratories. Graham supplies polypropylene bottles for abbott’s Ensure nutritional beverage and similac infant formula. BrandWatch Technologies, a supplier of brand security technology, has hired Steve Delepine as vice president of business development. checkweigher supplier MettlerToledo Hi-Speed has appointed Bob Urban as operations manager.

sister company Mettler-Toledo Safeline, a supplier of metal detection and X-ray inspection systems, hired Joel Medina as service parts supervisor. hormel foods has given spirit of Excellence awards to Multivac Foods, a supplier of thermoforming and other packaging equipment, and can supplier Crown Food Packaging North America. conveyor supplier Dorner Manufacturing has launched its fit program to help ease the installation of its products. a team of dorner technicians will visit customers to install new conveyors, evaluate any previously installed processing and packaging conveyors and train inhouse maintenance personnel. Crown Packaging Technology, a supplier of closures and other packaging materials, is now allowing

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respects. It uses solid fuel with Generally Recognized as Safe components, so that leaking or contamination is not an issue. It can be shaped into a variety of configurations, including a cylinder inside the container or a ring around its bottom. It shuts itself off when the container’s

contents are emptied by sensing the change in ambient temperature. And it takes up only about 7% of the container’s volume, far less than other self-heat devices. For more information, call 512-501-3800 or access www.heatgenie.com. F&BP

BemIS BuyS AlcAn FlexIBle BuSIneSS

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n a move that furthers consolidation the flexible packaging industry, Bemis Co. has purchased Alcan Food Packaging Americas. The deal, for $1.2 billion in cash and stock, is expected to close this year. It will include 23 facilities in the United States, Canada, Mexico, Brazil, Argentina, and New Zealand. Bemis acquired the business from Alcan’s parent,

Brazil-based mining company Rio Tonto. Flexible food packaging is expected to increase from 57% to 70% of Bemis’ total sales as a result of the acquisition. The sale was seen as a way for Rio Tonto to reduce the debt it incurred when it bought Alcan for $38 billion in 2007. It also divests a business that Rio Tonto saw as ancillary to mining; it bought Alcan mostly for its aluminum business. F&BP

the general public to submit ideas on its website (www.crowncork.com). Visitors can upload their ideas and supporting documentation by clicking the Innovation & Design section on the home page, then clicking the Open Innovation link at the left. Mettler-Toledo’s Hi-Speed (checkweigher) and Safeline (contaminant detection) divisions have released newsletters with product information and case histories for different food markets. Access www.mt.com/pi-dairynews for dairy foods, www.mt.com/pi-fvnews for fruits and vegetables, and www. mt.com/pi-mprm-news for meat, poultry and ready meals. Alcoa has named Kevin Kramer to the newly created position of president, growth initiatives. He will be responsible for identifying and developing new initiatives that respond to market trends and customers’ needs.
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FBP0808CHEM.indd 1

7/7/08 11:40:46 AM

UpcomingEvents »

pack expo show stoppers

Your guide to top pack expo exhibits p
ack Expo is here, and that means it’s time to get another look at the latest packaging technologies from leading suppliers across the world. The show, which will take place Oct. 5-7 at the Las Vegas Convention Center, will feature the best in all varieties of machinery, materials, services and more. This Show Stoppers section previews the best of the show, allowing attendees to easily skim through

and find the latest and greatest. The information is grouped in three ways: By company—Exhibiting companies are listed in alphabetical order with the page number of their Show Stoppers entry. By booth number—Throughout these pages, exhibitors are shown in booth-number order.

By product category—The product type is in bold for easier spotting.

show stopper listing bY companY
All-Fill ......................................................30 Ameri-Seal ...............................................33 CIVision ...................................................33 Columbia Machine ...................................30 Cozzoli Machine Co. .................................31 Cryotech ..................................................32 Booth C-223 Dorner Manufacturing ..............................31 KUKA Robotics .........................................32 Mettler-Toledo ..........................................30 Motoman .................................................32 Nalbach ...................................................31 Oden ........................................................32 Booth C-309 PakTech ...................................................32 Printpack .................................................31 Raque Food Systems ................................31 Schneider Electric. ...................................32 Schneider Packaging Machinery...............31 Totani America .........................................33 Booth C-657

Columbia Machine
360-694-1501

All-Fill Inc.
610-524-7350; www.all-fill.com

Mettler-Toledo Safeline
800-447-4439; www.mt.com/safelineus

complete palletizing solutions include floor-level, high-level and robotic palletizers, along with complete systems integration. columbia/okura’s stateof-the-art robotic palletizers combine maximum reliability and flexibility with easy-to-use operation. capable of handling up to four production lines and multiple product types simultaneously, the robotic palletizers’ compact design makes them ideal for cramped locations and spaces with low ceilings. columbia’s load transfer line provides solutions for customers want to retain their plastic, chep or expensive pallets for use in their production process.

Founded 40 years ago, initially offering reliable auger fillers for powders and liquids, all-Fill today provides a full range of filling machines and equipment. auger fillers in both clutch/ brake and servo drive will be featured, as well as piston fillers, depositors for liquids, and volumetric cup and vibratory fill-by-weight fillers for fragile, free-flowing products. machines range from semi-automatic to fully automatic singleand multiple-head models, to high-speed rotary fillers and checkweighers.

the high-sensitivity PowerPhasePRO metal detector’s easy-operating windows style touchscreen detects and rejects ferrous, non-ferrous, and even irregularly shaped, hard-to-detect non-magnetic stainless steel in wet or conductive products. “change-free running mode” allows multiple products to run at a single setting, speeding changeovers and maximizing uptime. built-in monitoring provides maintenance-needs warnings, enhancing plant efficiency and brand protection.

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Booth C-928

Booth C-1023

Cozzoli Machine Co.
732-564-0400; www.cozzoli.com

Nalbach
708-579-9100; www.nalbach.com

Our rotary piston fillers are automatic machines that range from four to 36 nozzles. They accommodate a wide range of containers and viscosities at production speeds of more than 600 per minute. Overhead driven pistons feature fine fill piston adjustment, achieving +/-0.5% fill accuracy. Features include no-drip positive shut-off valve design, flush-in-place systems and touchscreen electronic control.

Proven performance in low-maintenance powder filling and plastic bottle unscrambling machines has earned a reputation in 45 countries since 1945. Nalbach’s wide line of auger fillers for low, moderate and high-speed applications all are servodriven with touchscreen controls. Fast newgeneration unscramblers handle the lightest weight plastic bottles used today, with the industry’s smallest footprint.

Booth C-1231

Dorner Mfg. Corp.
262-367-7600; www.dorner.com

An industry leader, Dorner offers conveyor expertise to quickly solve even tough challenges. Known for speed in delivering custom-built stainless steel and aluminum platforms in multiple configurations, Dorner also offers fast conveyors capable of speeds over 250 feet per minute. Its flat belt and plastic chain conveyors are easily configured to meet changing production needs.

Booth C-1508

Booth C-1736

Printpack Inc.
404-460-7000; www.printpack.com

Raque Food Systems
502-267-9641; www.raque.com

Booth C-2109

Schneider Packaging Equipment Co., Inc.
315-676-3035; www.schneiderequip.com

Printpack produces shrink and roll-fed labels, tamper-evident bands and heat-shrinkable sleeves for multipacks. Labels and sleeves can be printed in up to ten colors using flexographic and rotogravure printing on a variety of shrink films and laminations. Printpack has products available in polylactic acid (PLA), which is compostable, is shelfstable at high storage temperatures, and has excellent printability.

The packaging equipment portfolio of Raque Food Systems includes: Various heat-sealing systems for preformed trays that can process up to 300 containers per minute; piston filling systems designed to accurately deposit without damage to the food product; rotary plate filling systems, for IQF and similar solid foods, that can be easily adjusted while in motion; and material handling systems, including tray denesters and container filling, that provide turnkey solutions with quickchange components.

Tailored for heavier products requiring taller unit loads, the HL robotic palletizer is fashioned to build stable loads in almost any pattern. Traveling upward on a ribbed conveyor, products are reliably picked and placed. The pallet indexes down with each layer, reducing robotic motion, floor-space needs, and labor costs—an efficient fit for bags and cases up to 80 pounds, at rates up to 45 products per minute depending on weight and size.

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UpcomingEvents »
Booth C-2233

pack expo show stoppers
Booth C-2301 Booth C-3002

Oden Corp.
716-874-3000; www.odencorp.com

Cryotech International Inc.
408-371-3303; www.cryotechinternational.com

Schneider Electric
847-397-2600; www.us.schneider-electric.com

Servo-driven positive displacement volumetric liquid fillers are ideal for use in food and non-carbonated beverage applications. Configurations are available ranging from benchtop to high-speed automatic systems. Oden fillers provide fast filling, superior accuracy, no drips, quick cleanup, tool-less changeover, low maintenance, and the versatility to fill both thin and viscous products, in sizes from two-thirds of anounce to 5 gallons. The fillers feature state-of-the-art electronic controls.

Cryotech has a complete line of liquid nitrogen dosing equipment for inerting/ nitrogen flushing and pressurization applications. Typically installed after the filler and before the capper, Cryotech injection units dispense a measured amount of liquid nitrogen. Once this is introduced into the container, it immediately picks up heat and turns into gaseous nitrogen, expanding 700 times in the process. Cryotech injection units are ideal for inerting of food and beverage containers, container pressurization and food freezing.

Schneider Electric will show the ELAU P4 delta robot with optional IP 65 sealed, stainless steel construction and 50% greater payload capacity. Schneider has integrated ELAU Packaging Solutions into its comprehensive, scalable automation system for packaging machinery. This allows a seamless solution covering integrated machine control, servo module technology, powerful human machine interfaces, embedded robotics with vision interface, a global service and support network,and more.

Booth C-3643

Booth C-4443

Booth S-5233

Motoman Inc.
937-847-6200; www.motoman.com

KUKA Robotics Corp.
866-873-5852; www.kukarobotics.com

PakTech
541-461-5000; www.packtech-opi.com

Picking, packing or stacking, Motoman delivers robotic solutions to match customers’ complete packaging needs, including upstream and downstream operations. Material handling robots, infeeds/outfeeds, poly-bag vacuum stations, sheet dispensers, grippers and robust software maximize reliability and ROI. Motoman will showcase its new, slim dual-arm SDA10 robot with 15 axes of motion and “human-like” flexibility.

One of the globe’s top makers of industrial robots wants to show attendees the exact robot they need for their packaging solution. That’s whether it involves picking, packaging, bag or case palletizing, pail or freezer palletizing, order picking, random order palletizing or layer palletizing. KUKA’s 4-, 5- and 6-axis robots range from 3 kg to 1,300 kg payloads, with wide reaches, all controlled from a common PC-based controller.
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PakTech’s plastic handles offer all the characteristics that consumers demand: they are good-looking, eco-friendly, easy to carry, and easy to remove. PakTech creates new handle designs weekly. Need inspiration for your new spray bottle packaging? Or have cans that need a unique multi-pack? We may have what you need—and if we don’t, we’ll try to find a solution for you.

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Booth S-5404

Booth S-5521

Booth S-5656

CIVision
630-446-7700; www.civision.com

Ameri-Seal Inc.
818-700-9036; www.ameri-seal.com

Totani America
920-593-8700; www.totaniamerica.com

CIVision’s Lomax systems steer customers through ever-growing technologies to provide extremely reliable, flexible machine vision inspection for high-speed production. The Lomax P its most versatile and popular , system, inspects integrity of labels, closures, codes and packaging in turnkey and OEM versions. Lomax PH adds ability to read/ write and track via RFID. Lomax also offers bottle inspection systems fast enough to keep up with any line.

Ameri-Seal will showcase films to suit all shrink film needs, whether your requirements call for PVC, PETG, OPS, tamper-evident seals, printed shrink sleeves, 360° shrink labels, pre-forms, multi-pack promotional shrink bands or specialty bands. A leading shrink sleeve manufacturer and supplier, Ameri-Seal uses rotogravure printing with up to ten colors, plus colored film in multiple shades.

Totani’s Box Pouch delivers environmental, aesthetic and structural advantages over traditional multiwall paper bags and bag-inbox style bags. The shelf stable Box Pouch, which will be displayed at Pack Expo, can reduce film consumption by 10% to 15% over traditional stand-up pouches. Totani America also will be operating one demo machine capable of producing stand-up and quad seal pouches during the show.

ProductGallery

At PI, we provide our partners truly innovative custom thermoforming solutions. Our food packaging is designed to maintain superior sealing, freshness, and clarity. And by employing high-volume inline thermoforming equipment, process automation, and GMP procedures, you can rest assured bottom line savings are as secure as the food you serve. Plastic Ingenuity 608.798.3071 marketing@plasticingenuity.com www.plasticingenuity.com

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To place your classified ad in Food & Beverage Packaging call Catherine Wynn at 847-405-4010 Fax: 248-502-9109 E-mail: wynnc@bnpmedia.com CAREER OPPORTUNITY
Company currently has a need at our Richmond, Virginia location for an Industrial/Packaging Engineer. The ideal candidate must perform maintenance and repair of dairy processing and packaging equipment. Requires a one-year certificate from a college or technical school in maintenance, mechanics or a related field and 2 years of related experience in reading electrical schematics and maintaining, troubleshooting and performing repairs on mechanical equipment used in manufacturing milk and dairy products.
Please fax resumes to HR DEPT 804-204-1148 or mail to: Pet Dairy (ATTN: Human Resources Dept), 1505 Robin Hood Road, Richmond Virginia 23220.

SERVICES

SPECIAL SERVICES

EQUIPMENT FOR SALE

CONTRACT PACKAGING

See Us @ Pack Expo Booth# C-3219

EQUIPMENT FOR SALE

foodandbeveragepackaging.com
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To place your classified ad in Food & Beverage Packaging call Catherine Wynn at 847-405-4010 Fax: 248-502-9109 E-mail: wynnc@bnpmedia.com EQUIPMENT FOR SALE

ALARD EQUIPMENT CORPORATION
Food Process and Package Machinery
GENERAL MACH hydrauflaker, SS, Model 2600 JAYHAWK colloid mill, 40 HP, used on mustard LITTLEFORD plow paddle mixer, 20 cu ft, SS, 25 HP OHARA TECH paddle mixer, 100 cu ft, twin shafts, steam injection, 15 HP (2) MARION dble ribbon mixer, SS, 15 cu ft, 15 HP, unused DAY dble ribbon mixer, SS, 15 or 24 cu ft, 10 HP (2) MUELLER dble ribbon mixer, 36 cu ft, SS, 7 1/2 HP MIXERS, dble ribbon, 20 cu ft, SS, 50 HP (2) P.K. tumble mixer, cone, 3 cu ft, SS, 3/4 HP ROBINS mushroom slicer SL, SS, as New CMI, BACKUS, NAKAYA onion peelers, tip/tail, slit blow ONION TOPPER, SS, adjustable for size with ONION SLICER, SS/alum, 4 sets 10” knives, 2”-5” onions OLNEY onion topper Model 1, or radishes OLNEY onion topper Model 3, 2.4-3.5 size ALARD onion skin blower, New, SS, dual roller w/spiral BACKUS SS knife peeler for oblong veg, 40-50 per M KINGSLINK melon peeler, SS, parts for various sizes MAGNUSON peeler/washer, SS, 4 roll, hyd brush or abra MAGNUSON peeler/washer, SS, 4 roll, motor or hyd, unused, brush or abrasive MAGNUSON peeler/washer, SS, 8 roll, hydraulic (2) VANMARK peeler/washer, SS, 6 roll, brushes VANMARK peeler/washer, SS, 6 roll, power auger dis (2) STARR peeler/washer, SS, 8 roll, hyd w/full length rod/ Helix “mobilizer” auger dis

Advertise in the

Food & Beverage Packaging
Classified Network Call Catherine Wynn 847-405-4010

SEE Hundreds Of Items Listed • ALL with PICTURES
Website: www.alard-equipment.com
Phone: Fax:

315-589-4511

315-589-3871

foodandbeveragepackaging.com
LABORATORY TESTING

MATERIALS & SUPPLIES

ce sin 6 FOR SALE 8 19 Used Form/Fill/Seal Machines Also New Parts! Tape, Nichromes, Knives, Heaters, and More! Miller's Technical Service Inc. 630-553-1797 • 630-553-2165

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To place your classified ad in Food & Beverage Packaging call Catherine Wynn at 847-405-4010 Fax: 248-502-9109 E-mail: wynnc@bnpmedia.com MATERIALS & SUPPLIES

Join our pooling program & save BIG. No downtime. No machine stoppage. No dunnage shortages. No cross country dunnage shipments. No machine repairs.
We manufacture and manage plastic dunnage: separator sheets, pallets & top frames.

Learn how you can SAVE today!

CALL 608-846-2422
info@corbiplastics.com
Reusable plastic dunnage, expertly managed.

www.corbiplastics.com

CONTRACT PACKAGING

To-Your-Door S O L U T I O N S

Food & Beverage Classifieds
Contact Catherine Wynn 847-405-4010
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AUGUST

Complete Turn-Key Operation At The Location Of Your Choice In 30 to 90 days!

800-9PACK99 | www.aldelano.com

2009

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To place your classified ad in Food & Beverage Packaging call Catherine Wynn at 847-405-4010 Fax: 248-502-9109 E-mail: wynnc@bnpmedia.com MANUFACTURED PRODUCTS CONTRACT PACKAGING

CHANGE PARTS

Advertise in the

Food & Beverage Packaging
Classified Network Call Catherine Wynn

847-405-4010
CHANGE PARTS EQUIPMENT FOR SALE

See Us @ Pack Expo Booth# C-3219
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DataWatch

W
ComPany WeB Site

green claims meet consumer skepticism
CONSUMERS’ PREFERRED SOURCES OF INFORMATION ABOUT GREEN CLAIMS
STATEMENTS ON PACKAGING

hen it comes to green claims, consumers trust third-party certification on product packages more than twice as often as they believe other labeling claims, a new report says. According to the Conscious Consumer Report from BBMG, 77% of consumers think buying from “environmentally responsible companies” can make a positive difference, but 23% say they have “no way of knowing” if green claims are accurate. The attraction of ecologically friendly products remains strong. Two-thirds of the respondents agreed that it’s “important” to buy such products even in tough times, and 51% said they’re willing to pay more for them. Use of recycled materials ranked fourth among green criteria, behind energy efficiency, locally grown/ made and all-natural status. Ironically, when respondents were asked to name the most and least environmentally responsible companies, Wal-Mart Stores topped both lists. F&BP

11%

ADVERTISING

5%

LIST OF INGREDIENTS

27%

CONSUMER REPORTS

29%

Source: BBMG, 212-473-4902; www.bbmg.com

CERTIFICATION SEALS/LABELS

28%

AdvertiserIndex
Page ComPany WeB Site
www.packexpo.com

Page

ComPany WeB Site

Page

Chemsultants international inc.. . . . . . . . . . . . . 29
www.chemsultants.com

Pmmi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

tetra Pak. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
www.tetrapak.com

evergreen Packaging . . . . . . . . . . . . . . . . . . . . . 11
www.evergreenpackaging.com

Raque Food Systems, inc. . . . . . . . . . . . . . . . . . 23
www.raque.com

totani america, inc. . . . . . . . . . . . . . . . . . . . . . . . 6
www.totaniamerica.com

marchant Schmidt. . . . . . . . . . . . . . . . . . . . 12,13
www.marchantschmidt.com

Robbie Fantastic Flexibles . . . . . . . . . . . . . . . . . 39
www.robbiemfg.com

tripack . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
www.tripack.net

owen-illinois inc.. . . . . . . . . . . . . . . . . . . . . . . . . 3
www.o-i.com

Sun Chemical . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
www.sunchemical.com

Paktech . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
www.paktech-opi.com

Sustainable Packaging Forum . . . . . . . . . . . . . . 25
www.packstrat.com

Videojet technologies inc. . . . . . . . . . . . . . . . . . . 5
www.videojet.com

READER & MARKETING SERVICES
LETTERS Pan Demetrakakas pand@bnpmedia.com 155 Pfingsten Road, Suite 205 Deerfield, IL 60015 SINGLE COPY SALES/ BACK ISSUES Gisele Manelli manellig@bnpmedia.com (847) 405-4061 CUSTOM MEDIA Steve Beyer beyers@bnpmedia.com Phone: (847) 516-1977 REPRINTS Deb Soltesz solteszd@bnpmedia.com Phone: (248) 786-1596 Fax: (248) 786-1405 LIST RENTAL For postal information please contact Rob Liska 800-223-2194 x726 robert.liska@edithroman.com For e-mail information please contact Shawn Kingston 800-409-4443 x828 shawn.kingston@epostdirect.com PRINT & INTERNET ADVERTISING Mike Barr publisher barrm@bnpmedia.com (630) 499-7392 Randy Green associate publisher greenr@bnpmedia.com Phone: (248) 244-6498 Fax: (248) 244-3914 Steve Liput senior sales manager liputs@bnpmedia.com (847) 405-4112 INTERNATIONAL SALES Erhardt Eisenacher eisenacher medien info@eisenacher-medien.de Welckerstrasse 22 53113 Bonn Germany Phone: +49-228-2499860 Fax: +49-228-650076 CLASSIFIED SALES Catherine Wynn
senior classified sales manager

wynnc@bnpmedia.com (847) 405-4010

38

F O O D & B E v E R A G E PA C k A G I N G

august

2009

w w w . f o o da n d b e v e r a g e pa c k a g i n g . c o m

Packaging today has unprecedented power from convenience to sustainability; and has a major impact on consumer perception, our environment and company profits. To make sure we were perfectly positioned to deliver on those needs, our company undertook a major analysis of our infrastructure and our approach to the marketplace. In a nutshell, we've repackaged ourselves so that we can better help brand owners imagine and execute new possibilities for their own packaging.
Visit us at these shows: Booth S-5511 at Pack Expo October 5-7 PLMA's 2009 Private Label Show November 15-17

robbieflexibles.com

913.492.3400

10810 Mid-America Avenue, Lenexa, KS 66219

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