award of

A Project report submitted in partial fulfillment for the Post Graduate Program in Business Management



April-June 2009 DECLARATION

I ,Deepika Rai a bonafied student of Kohinoor Busin SchoolKhandala, would like to declare that the project entitled “A STUDY ON MUTU


submitted in partial fulfillment of post Graduated Program in Busin Management and is my original work


I extend my thanks and indebt-ness to my guide Prof. Ajeet Gaikwad for Constant encouragement and valuable support through out the course of the project. I wish to acknowledge my sincere thanks to all of the faculty members For their valuable advice and suggestions.

I am very grateful and deeply indebted to MrChahat Miyan khan, ( team Leader ), Mr. Sunil Singh , Mr. Durbadal Mukharjee , Mr. Amit Gupta ( Relationship Executives ) NJ Indiainvest pvt. Ltd. Company for their invaluable Co-operation in helping me to complete

the project successfully.

My profound thanks and extreme gratefulness to the organizat of NJ India Invest pvt. Ltd. that gave me the project and valuable suggestions to complete the same.

Last but not the least I wish to acknowledge my deep felt gratitude to all my respondents for their Co-operation which helped me to for the base for the project work.


Chapter No. No. 1. 2. 3.

Chapter Name


Industry profile Company profile Product profile

( 1-1



4.Objective of study Limitations Research Methodology Data Analysis and Interpretation Summary of findings Summary of suggestions

(61-81) (82-94) (95-96) (96-101) (102-103) (103) (104)






INDUSTRY PROFILE ABOUT NJ IndiaInvest Pvt. Ltd. is one of the leading advisors and distributors of financial products and services in India. Established in year 1994, NJ has over a decade of rich exposure in financial investments space and portfolio advisory services. From a humble beginning, NJ over the years has evolved out to be a professionally managed, quality conscious and customer focussed financial / investment advisory & distribution firm. NJ prides in being a professionally managed,

quality focused and customer centric organisation. The strength of NJ lies in the strong domain knowledge in investment consultancy and the delivery of sustainable value to clients with support from cutting-edge technology platform, developed in-house by NJ. At NJ we believe in .. single window, multiple solutions that are integrated for simplicity and sapience. ϖ Making innovations, accessions, value-additions, a constant process ϖ providing customers with solutions for tomorrow which will keep them above the curve, today. NJ had over INR 60 billion* of mutual fund assets under advice with a wide presence in over 96 locations* in 18 states* and 500+ Employess in India. The numbers are reflections of the trust, commitment and value that NJ shares with its clients. At NJ, we continue to innovate, enrich our intellect, and ask critical questions. We challenge our own processes and systems on constant basis to emerge more convinced. At NJ, we continue to expand the scope and depth of our offerings, making apt use of technological support.
ϖ having

NJ Wealth Advisors, a division of NJ focuses on providing

financial planning and portfolio services to premium clients of high net worth. At wealth advisors. We have dedicated processes that focus on providing the best in terms of the advice . And the ongoing manage your portfolio and financial plans. At NJ, our experience, knowledge and understanding enables us to provide value , in an enhanced way . As a leading player in the industry, we continue to successfully expectations of our clients , through meaningful and comprehensive Solutions offered by NJ Advisors.

Our vision To be the leader in our field of business through,
•Total Customer Satisfaction •Commitment to Excellence •Determination to Succeed with strict adherence to

compliance •Successful Wealth Creation of our Customers

Our mission Ensure creation of the desired value for our customers, employees and associates, through constant improvement, innovation and commitment to service & quality . To provide solutions which meet expectations and maintain high professional & ethical standards along with the adherence to the service commitments.

Philosophy At NJ our Service and Investing philosophy inspire and shape the thoughts, beliefs, attitude, actions and decisions of our employees. If NJ would resemble

a body, our philosophy would be our spirit which drives our body. Service Philosophy: Our primary measure of success is customer satisfaction … We are committed to provide our customers with continuous , long - term improvements and value-additions to meet the needs in an exceptional way. In our efforts to consistently deliver the best service possible to our customers , all employees of NJ will make every effort to: * think of the customer first, take responsibility, and make prompt service to the customer priority. * deliver upon the commitments & promises made on time. * anticipate, visualize, understand, meet, exceed our customer’s needs. * bring energy, passion & excellence in everything we do. * be honest and ethical, in action & attitude, and keep the customer’s interest supreme. * strengthen customer relationships by providing service in a thoughtful & proactive and meet the expectations ,effectively.

Investing Philosophy:

We aim to provide Need - based solutions for long term wealth creation . We aim to provide all customers of NJ, directly or indirectly, with true, unbiased, need - based solutions and advice that best meets their stated & un-stated needs. In our efforts to provide quality financial & investment advice , we believe that … * Clients want need-based solutions, which fits them. * Long-term wealth creation is simple and straight. * Asset-Allocation is the ideal & the best way for longterm wealth creation. * Educating and disclosing all the important facets which the customer needs to be aware of is important * The solutions must be unbiased, feasible, practical, executable ,measurable and flexable . * Constant monitoring and proper after-sales service is critical to complete the ongoing processes. At NJ our aim is to earn the trust and respect of the employees customers, ,partners, regulators, industry members and the community at large by following our service and investing philosophy with commitment and without exceptions


The management at NJ brings together a team of people with wide experience and knowledge in the financial services domain. The management provides direction and guidance to the whole organisation. The management has strong visions for NJ as a globally respected company providing comprehensive services in financial sector. The ‘Customer First’ philosophy in deeply ingrained in the management at NJ. The aim of the management is to bring the best to the customers in terms of •Range of products and services offered •Quality Customer Service All the key members of the organisation put in great focus on the processes & systems under the diverse functions of business. The management also focuses on utilizing technology as the key enabler for all the activities and to leverage the technology for enhancing overall customer experience.

The key members of the management are: Mr. Neeraj Choksi Mr. Jignesh Desai Jt. Managing Director Jt. Managing Director

Sales Team: Mr. Misbah Baxamusa Mr. Prashant kakkad National Head V.P.

Executive Team: Mr. Vinayak Rajput Mr. Viral Shah Mr. Dhaval Desai Development Finance & Operations Research Human Resources, Marketing

People & culture
People: Enthusiasm, Enterprise, Education and Ethics form the four pillars at NJ. At NJ one can witness the vibrant energy, enthusiasm and the enterprising drive to excel flowing freely throughout the organisation. At NJ can also experience the creativity, one-toone responsiveness, collaborative approach and passion for delivering value. At NJ people evolve to be more effective, efficient, and result oriented. Knowledge is inherent due to the education-centric approach and the experience in handling different clients groups across diverse product profiles. NJ understands that the people are the most important assets of

the company and it is not the company that grows but the people. NJ hence undertakes rigorous training and educational activities for enhancing the entire team at NJ . NJ also believes in the ‘ Learning through Responsibility’ concept for its employees. For people at NJ success is not a new word, but is a regular stepping - stone to realising the one vision that everyone shares.

At NJ we believe in transforming the lives of our customers. We exist to create a difference a change towards a better life. The culture at NJ reflects this responsibility, this dream of transforming lives. And we at NJ are always excited and enthused in doing so. We believe in keeping ‘You First’, providing you with products and services that meet your stated and unstated needs. Client satisfaction and client service is the Mantra we constantly recite. This service oriented philosophy runs throughout the organization , from top to bottom. Employees are given ample freedom in their work. The objective is to keep an open, healthy environment with ample scope for enterprise, improvement, innovations and out-of-the box solutions Our efforts are constantly engaged in improving our existing services, offering new and innovative solutions that go beyond your expectations. This focus has made us one of the most respected and preferred service providers, especially in the mutual fund industry.

Service Standards
Service is the key to unlocking customer satisfaction , which again is key for sustainability Business. At NJ we understand this very well . NJ has set strict processes in place to delivered service to customers. AT NJ strict quality service standards are set and a well defined established and followed religiously by our quality customer service team. Performance evaluated on a frequent basis and glitches are iron out.

But quality service also involves quality people in addition to processes . NJ gives Significant the proper training and development of the people involved in the service delivery chain.

Further We:
ϖ Have well-defined “Privacy Policy “ to keep clients information confidential & internal done on the same at regular intervals . ϖ Receive various statistics which are analysed on an ongoing basis To improve the standards. We are committed to improve and enhance our services and undertake new Services initiative and other services differentiate us with other services providers in the industry.

Our service commitment…..
The service commitments are to guide the actions of the people at NJ. Clearly stated Customers can freely communicate any such action /events wherein they feel that any Of the commitments have been breached/ compromised . At NJ we desire to honour Our commitments all points of the time and to all our customers without any bias.

ϖ To ϖ To ϖ To ϖ To ϖ To ϖ To ϖ To

provide customer-focussed need-based valued sevices. provide reliable , accurate and timely information . maintain all records in privacy. optimize services/benefits at least justifiable cost. develop and grow the customers business. provide constructive after sales service . honour our service commitments.

As NJ Wealth Advisor’s Global Private Client, you get comprehensive set of services that ensure you stay informed, insightful, in command, of your investments at all times.

Comprehensive Financial Planning

We all have many responsibilities and goals in our lives. We have dreams an aspirations for a better future. But quite often we are not sure as to how we will fulfill these goals and aspirations. Life changes over time. We may never be sure what today holds for us tomorrow. What if something goes wrong? How do we make sure that we get what we wish? A comprehensive Financial Plan is what you need. At NJ Wealth Advisors we offer you with Comprehensive Financial Planning

solutions which would involve … ♣ detailed study of your goals. A ♣ Preparation of a comprehensive Financial Plan. ♣ Monitoring of the Financial Plan on an on-going basis.

Quality Portfolio Advisory
Making money is easy. Managing money is difficult. And managing money in today’s complex financial markets with multiple products on an ongoing basis becomes even more difficult. As investors we often may feel the lack of time and energy to undertake monitoring and managing of our investments in multiple avenues. This requires both dedicated efforts and skills in portfolio management.

At NJ Wealth Advisors we realise the need for quality, unbiased portfolio advisory services. At NJ we would aim to manage your portfolio with a superior, time tested and much effective way of Asset Allocation keeping in mind your

risk profile.

Consolidated Reporting

Account Quality online Wealth: As a premium client you would have access to one of the best online investment accounts that offer comprehensive reports, many of which are unique in nature and give valuable insights on our investments Our online Wealth Account covers almost all the investment avenues that you may have: •Mutual Funds – All AMCs, All Schemes •Direct Equity •Life Insurance •Physical Assets – Gold and Property •Private Equity – Business •Debt Products •Bank Deposits and Company Deposits •RBI / Infrastructure Bonds •Postal Savings – KVP, MIS, NSC •Debentures
•Small Savings – PPF, NSS

You would have access to Consolidated Net Asset Reports which would give you a single view of all your investments into different avenues as given above.

Further, within each of the Asset class we have many more reports and utilities. Some of the reports covered are …

Consolidated Asset Allocation, Consolidated Net Asset, Interest Income, Profit & Loss.

Mutual Funds:
Valuation, transaction, Profit & Loss, Performance, Portfolio reports like - AMC / Sector / Equity / Credit / Debt Exposure, Weighted Average Maturity, dividend history, etc.

Direct Equity:
Demat accounts, Transaction, Valuation, Profit & Loss.

Life Insurance:
Policy Report, Premium Reminder, Cash Flow.

Transaction, Interest Income, Maturity reports for different Assets.

Dedicated Team

At NJ Wealth Advisors, we work in a team concept to provide quality, effective and timely service to our clients. The team is designed keeping you at the beginning or the end of the flow as the originator and the end receiver of any request or service. The team handling you consists of the Relationship Manager and the Account Manager who would be in direct touch with you. This would be supported by the Centralised Research Team, the Chief Portfolio Manager and the Service Team. All the important investment decisions and/or plans recommended to you are actually prepared and /or approved by the Chief Portfolio Manager with inputs from the Research Team. The structure ensures that all the Plans and recommendations that you receive are unbiased, based on true research & detailed study, and suited to your needs.

Quality Customer Service NJ realises the true importance of quality customer service. The
service commitments are to guide the actions taken at NJ. Clearly stated, customers can freely communicate any such actions/events wherein they feel that the following commitments have been breached. At NJ we desire to honour our commitments at all points of time and to all customers without any bias. Quality Service: Highlights •You will receive regular portfolio reports in hard copies to serve as record •All records are maintained for the plans and recommendations and minutes of all the meetings are kept. •Dedicated Account Manager directly oversees the operational support to you Quality Advisory . •True, unbiased recommendations. •Each plan is unique in nature to suit your needs and profile. •Defined Process followed in investment consultancy / portfolio management. •All the plans are prepared and/or approved in line with the set process by Chief Portfolio Manager with inputs from the Research Team. Quality Communications support: Daily market update Email Daily MF tracker-for sort term debt fund

Email Weekly performance report Email/ Hard copy Comprehensive monthly fact sheet Hard copy Research articles and reports Email / Hardcopy

Our Service Commitments
•To •To •To •To •To •To •To provide client-focussed need-based advisory services. provide reliable, accurate and timely information. identify and recommended only the right products. maintain all records in privacy . optimise returns based on risk . preserve our clients capital . honour our service com .


some of the awards & recognitions that we have received in past … Year 2000: For Outstanding Performance presented by Chairman, Prudential Plc. at London.

Year 2002: For Outstanding Performance presented by Group Chief Executive, Prudential Plc. at London. Year 2003: For Outstanding Performance presented by Group Chief Executive, Prudential Plc. at London. Year 2004: Among Most Valued Business Associates presented by HDFC Standard Life at Edinburgh, Scotland. Year 2004: For Outstanding Performance by Deputy CEO, Prudential Singapore atMalaysia. Year 2006: Award for mobilising the Highest Number of SIPs at National Level by Fidelity Mutual Fund Plc at Mumbai. Year 2006: Award – Vietnam Comments from Industry Stalwarts: The essence of investment consultancy lies in optimal asset allocation as against security selection or timing the markets for clients. NJ understands this very well and has added significant value to the clients through this approach. I am sure with this new initiative; a much larger number of clients will be able to benefit from this approach. I wish them all the best in this initiative.

Company Profile

Message from Directors:
Dear All

It is a great pleasure for NJ Gurukul to have you visit this site. If an individual is a vehicle to run on the highway called life then, Continuous Learning is the driver who makes the individual reach the destination safe & sound in time. You might have seen in the season of kite-flying, there are many lose kites passing by and those with alert sight turn out to be gainers with little effort. It is our belief that we all need inputs to remain updated and alert to be able to grasp opportunities passing by.

NJ Gurukul provides you that incisive vision to set focus to grasp
opportunities for your own benefit.

Success in Financial advisory services depends upon update knowledge, an ability to correlate knowledge with perspective of client, and art of expressing things in simple manner that can be received and understood by people in general who have to be oriented to the concept of wealth creation.

You can have solution for these needs and other useful support from

Wish you a very useful association with Gurukul. Avail the best and be the best. With best wishes,

Mr.Neeraj Choksi(Joint MD) Desai(Joint MD)


NJ IndiaInvest pvt.Ltd is one of leading advisors and distributors of financial products and services in India .“ It is known as a national distribution house” dealing with
all AMC’S companies. Estat 1994 , has over a decade of rich exoposure in financial investment space , portfolio advisory services and distrit products. Prides in being a professionally managed ,quality focused and customer centric organization . The strength strong domain knowledge in investment consultancy and the delivery of Sustainable value to clients with support technology platform , developed in-house by Presently , has over INR 65 billion (6500+crores) of mutual fund asset under advice It is a reflection of the trust ,values that NJ shares with its clients. In India , is presentIn 85 locations in 18 states, also has a wide network of financial product division , Which offers a dedicated platform for independent financial advisors to help them.

Grow & develop their products . Today provides over 11000 of such advisors with unique , comprehensive 360 advisory platform to grow their best quality solutions.

At NJ we exist to provide quality financial / investment advisor , customers of diverse profiles and needs . We aim to take the maturing Indian financial market to the masses and provide solutions that best serve their interest.

At we believe in……
having single window ,multiple solution that are integrated for simplicity and sapience making innovations accessory additions, a constant process providing customers with solutions for tomorrow which keeps them above the customer experience, knowledge and understanding enables us to provide you with the expected value, in an enhance way. As the industry , we aspire to meet the expectations of our clients , through meaningful and comprehensive solutions.

Designation Job Description
the Network

: :

Senior Executive – sales (1) Recruit partners, Expand (2) Expand the volume of

business. (3) Follow sales process to recruit partners and report to them leaders. (4) Report the sales process system . (5) Co- ordinate , if needed the Business Opportunities programme and arrange within the budget alloted to you. (6) Arrange client meet and the requisite booking for Desired profile other financial & good communication skill both verval and : Basic know how of Mutual fund or product good . Convincing power ,

written. A go getter attitude, strong team culture. Ready for hard corporation . Entrepreneurial driven. Industry Type Broking Functional Area Location Kerala , Karnataka Mumbai, U.P., M.P. TamilNadu,UttraKhand,Rajasthan,Maha rastra,Chhattiarh Education : specialization,PG- MBA/ Key word other financial communication skills verbal and non verval. Contect : Shehzad Malik NJ IndiaInvest pvt. Ltd. NJ centre ,901, Udhna Udhyog Nagar Sangh Central Road No.10, Udhna Surat – Gujarat , INDIA 394210 Telephone Fax : : 91-0261-3987501, 097243211706 301 3957, : UG – Any Graduate –Any PGDM- Finance , Marketing. Basic know how of mutual fund or product, good power ,& good : : : Banking / Financial service / Sales, BD A.P., Bihar, Goa, Gujrat, Jharkhand , Pune, W.B., Orissa,Punjab,New Delhi,

commercial complex,

Website :




Making people benefit from the growing economy is possible by attracting t hem to participate in Equity for long term, to make their money work for themselves and create wealth. For this to happen, a huge force of effective Financial Advisors is needed. Formation of fraternity of effective financial advisors is possible by spreading awareness and enabling people qualify requisite examination and develop skills to function as qualified Financial Advisor. This sporadic growth in terms of need of performers in financial advisory services has lead to the crunch of available performers. Though lots of youngsters are getting into financial advisory services, but the greatest challenge is of RIGHT SELLING, for which adequate Training is a prerequisite. Advisory function demands updated knowledge, backed up by honed skills to fetch effective business. Building long term relationship with clients depends upon possessing clear edge over

others in the field. Hence continuous people development has an important role in building this fraternity. Though there is a mushroom growth of bodies offering training, the deficiency of training centers and effective trainers is very much there.

In addition to the organizations craving for right training facilities , a whole lot of un-taped junior population needs to be oriented towards basics of investment, significance of financial planning for wealth creation, right at the inception of their careers to be better off. Gurukul Emerges:

Visualizing this need and with a view to bridge the gap, NJ IndiaInvest Pvt. Ltd. has set up NJ Gurkul to offer different training programs to cater to the immense learning needs of different categories of people. Gurukul Works to conceive, craft, design, develop and execute effective training modules to energize people with right inputs. Powered by NJ’s experience of over 14 years as leaders in financial advisory services, Gurukul has emerged successful in conducting sizeable number of trainings since Inception in April 2007 and enjoys lineage of efforts put in by NJ prior to April 07.

Our Vision and Presence

Pursuing to cause change in people’s lives. Mission: •Energize people to realize their potential & enable them to use their strengths •Creating fraternity of empowered advisors assisting clients in wealth creation. Presence: NJ Gurukul enjoys a strong reach across India and having conducted trainings at virtually every major city, is setting up its own learning facilities at 9 major locations.

Our Approach and Strengths

NJ Gurukul is driven by passion for a genuine idea and powered by strengths that ensure quality delivery & scale. NJ Gurukul seeks create an enlightened community of ‘quality’ financial advisors capable of changing millions of lives across India and even beyond… NJ Gurukul also seeks to help people become better professionals, business personalities & achieve success in their own endeavours. For businesses, as a people partner, Gurukul seeks to groom employees & management so that they deliver upon their expectations & responsibilities, successfully. Key Strengths:

•Strong Team

A strong & passionate team headed by a very senior person with 26+ years of experience in people development. Over 60 professional Trainers empanelled across India for various training modules.

•‘Board of Trainers’

•Process Driven

Strong institutionalization of all processes coupled with strong use of technology. Focus on ensuring delivery uniformity in quality & content. Training assessment mechanism in place to assess the performance. Training modules developed are time-tested & have proved more functional rather than educational . Leveraging NJ’s domain experience & deep understanding.

•Strong Domain Knowledge


Online desks for both trainers & Gurukul members featuring many reports & utilities.

• • •Gurukul`s utility for customer

With its wide spectrum of offerings Gurukul is capable to be of assistance to flowing broad categories:
•Mutual Fund Employees:

In assessing them on Will-Skill matrix and providing inputs on Product knowledge and skills to perform the functions with effectiveness. Employees can also be helped out by getting their needs assessed based on their performance parameters and structured inputs for right area to seek visible

improvement at their work.
•Insurance and Bank Employees (Employees of Banks,

Insurance and other financial service providers): By providing inputs for AMFI certification effort. Our course specially designed for Bank and other financial organization’s employees makes the grasping, retention much reproduction during test much easier.

•Distributors of Mutual Funds (Partners/ Agency Manager/

Express) : Through integrated development program that takes them to the realm of product knowledge, skills on advisory functions,self excellence program to provide a peep into themselves, reassess orientations and motives and also understand inter personal styles and reconnect self with the business efforts with right thrust and the tips to excel in the type of business one is in.
•Employees of other organizations :

Provide Knowledge, Skill and attitudinal enhancement and improvement programs tailor made to suit the organizational culture philosophy and practices for enhancing their capabilities and in turn performances.

•Students of MBA/ BBA courses:

To provide them awareness in variety of options available for seeking entry into and to help them acquire an insight into their strengths and weaknesses based on Psychometric testing and guise them towards an right option and also to offer them awareness and orientation towards financial advisory services. Can also help them in Personality development programs and career counseling programs.
•Educational Institutions (Schools and other education

institutions): To impart small simple awareness programs drawing their attention towards savings, investments and how to leverage the power of money working for it self. Also to provide them

orientation towards MF its utility I savings and wealth creations. To plant in young students the ability to aspire and dream for big things and by instilling in them the discipline for savings and right investment for long terms and becoming a sure successful person in what ever walk of life they enter.
•House wives and other sections of society:

Brief awareness programs signifying the right saving methodologies and right investment options for creating financial stability and achieving goals.

•Superannuated people or those who opted Voluntary

retirement: To refresh and rejuvenate them to avail advantages of Platform offered by us from where they can make productive and satisfying use of their wisdom and experience and contribute for them selves and others by picking up the financial advisory function to make their more power and enriching as compared to the first when they picked up what came their way.

Future Plans

Further mile stones to be achieved:
•Impart effective training for

regulatory compliances, and other development programs supporting enhancement in Knowledge, Skill and Attitude. •Mass Investor Education Campaigns. •Promoting On-line training solutions. •Setting up a state of the art Training Centers in 25 major cities in a phased manner.

What NJ offers

Customised Training Programme

NJ Gurukul offers progressive development training
programs that focus on virtually every aspect of a growing personality or business. Following is the list of trainings that we offer:

Sr. No. Training Duration in days For whom- Beneficiaries Details 1 Sadhna AMFI training 2 Aspirants to appear for AMFI exam. Know More 2 Sarthak Basic Training 2 New entrants in advisory functions and employees of partners. Know More 3

Saksham Product training 2 For performers in distributing MF Know More 4 Samarth Advisory Skills training 2 For advisors keen to enhance them selves. Know More 5 Spandan Motivational training 2 Open to all. Know More 6 Soft Skill Training 2 Open to all. Know More 7 Samanvay Orientation program 2 For the trainers identified to take more sessions. Know More 8 Sarathi Focusing on Customer relationship Management. 2 For all advisors who aim for lasting relationships with customers for

long term goal achievement. Know More 9 Manthan Management Development Program for senior Executives and senior partners. 3 For senior partners with large number of FOS and desire to achieve personal leadership Know More 10 Vijay Path 8 For high profile advisors who aim for acquiring business excellence. Know More

Practice Tests : AMFI tests : The Association of Mutual Funds in India (AMFI) is dedicated to developing the Indian Mutual Fund Industry on professional, healthy and ethical lines and to enhance and maintain standards in all areas with a view to protecting and promoting the interests of mutual funds and their unit holders. NJ with co- ordination with AMFI (Association of Mutual Funds in India) conducts AMFI examination for Mutual Fund advisors throughout India. An entire team of NJ Gurukul is actively involved in providing specialized training to candidates aspiring for AMFI certification. NJ I Gurukul offers training sessions and additional study

material for candidates opting for a career in Mutual Fund advisory. NJ offers specialized training sessions and supplementary exam oriented reading material and revision kit to give you an edge over others. The course concentrates on imparting exam oriented training and in-depth coverage of all objectives of AMFI examination. Training sessions are conducted regularly throughout India at all centers. These training sessions are most preferably conducted by experts from financial academic background. Not only will the training give you in-depth coverage of exam objectives but also give you a view of current financial market and investment horizons and more specifically investment advising in mutual funds. Clearing AMFI would be your first step in mutual fund advisory business, with a long way to go.NJ Gurukul training will make you aware of current industry condition, your alternatives and the road ahead. AMFI Mock tests are available to all Gurukul members which helps in preparing for AMFI.

Self Tests:

With a view to facilitate members of Gurkul, to have a peep into them selves to identify their hidden self, Gurkul offers a self test facility On-line. Interested member can attempt the test(s) and the scoring with brief feedback would be available to him on this desk. For further information he/she can contact Gurkul through specified process. •MOTIVATIONAL TEST •PERSONAL EFFECTIVESS TEST


360° – Advisory Platform

NJ believes in “360° – Advisory Platform ” philosophy …

With this philosophy, we try to offer all possible products, services and support which an Advisor would need in his business. The support functions are generally in the following areas …

•Business Planning and Strategy •Training and Development – Self and of employees •Products and Service Offerings •Business Branding •Marketing •Sales and Development •Technology •Advisors Resources - Tools, Calculators, etc..

•Research •Communications With this comprehensive supporting platform, the NJ Fundz Partners stays ahead of the curve in each respect compared to other Advisors/competitors in the market. Needless to say, the complete NJ Fundz offering is hard to resist

Marketing Support

The Marketing team will help you give the relevant support needed for effective sales, creating brand and for the development of your business.

The Marketing / Sales team will help you with the following marketing support … •Branded Flyers and One-pagers for products, new launches / NFOs, services, etc •Business Organizers, Performance Review Hand-books, etc •Communication support – NJ Knowledge Edge and NJ I-Gurukul series. •Letters, Direct Mail pieces. •Email Communications for products, new launches / NFOs, services, etc •Calculators and Tools for effective communication to clients. •Support in form of NJ websites, web services and product development. •Branded Presentations Effective marketing support would help you complete your offering and package it properly. Such support would also add to your effectiveness in sales activities. NJ IndiaInvest and NJ Fundz Network enjoy a strong brand in the industry.An NJ Fundz Network Partner leverages upon this brand in the market to gain credibility and acceptance.

NJ aims to support the NJ Fundz Partners in marketing indirectly by contributing through written articles, advertisements in various magazines, newspapers, etc.

Sales & Development Support Sales and development support form an integral part at NJ. Each NJ Fundz Network Partner has a dedicated relationship executive and /or a relationship Manager. The relationship executive stays in touch with you on an ongoing, regular basis and provides you with all the support that you need. Your requirements in terms of sales, marketing materials, application forms, etc would be taken care of. Normally the team at NJ would help you with … •Joint Calls to your clients . •Presentations at your Client Meets. •Organising Sales Meets, Fairs and Workshops. •Business sales planning and helping you achieve your personal business targets. You may even get experts from industry like Sales / Marketing Heads, Fund Managers, and Senior Executives to speak at your Client Meets. Such activities have helped our Partners to gain rapid acceptance, trust and goodwill in the markets. The active support from the sales team from NJ has helped transform the businesses of many Partners working with us.

Ongoing communications play a very important part in keeping in touch with you clients, having a goodwill and loyalty or simply as part of your service offering. Experience has

shown that timely, continuous and quality communications to even unlikely clients has helped in converting them to your loyal clients. NJ Fundz truly realise the importance of such communications. The Research and the Marketing teams at NJ offer many communications of use to you. Under NJ Knowledge Edge series… Objective : To keep everyone updated and well informed •Daily Market Update – A roundup of market, forex, economic news. •Daily Mutual Fund Tracker – A daily Debt performance review of MF schemes. •Weekly Performance Report – A weekly review of all the MF schemes as per sub-types. •Monthly Fund Fact Sheet – A monthly publication , •Updates, etc of important changes, events. Under NJ I-Gurukul series… Objective: To make the difference between information & wisdom •Articles on Investments/Economy/Finance, etc •Training to employees and associates and also to investors •Regular market analysis, stories

Business Planning
NJ has over a decade of experience in the financial advisory business. During this phase the people at NJ have gained very important insights and experience in successfully running and developing the business.

Such a deep understanding and knowledge is also actively tapped, all levels, in developing the business of the NJ Fundz Partners.

NJ Fundz Partners get active business planning and strategizing support from the team at NJ. The plans are customized at each NJ Fundz Partner level based on his own business environment. The dedicated relationship Executives and Managers play a crucial role in the process. Each NJ Fundz Partner thus would ideally have his own business planning and s trategy worked out. The whole thing is done keeping ‘You First’ principle in mind. Proper planning and strategizing along with effective executive support is the most potent weapon to help you grow and develop your business. At NJ, we stay with you throughout the process and beyond on an ongoing basis. This has truly transformed the business of our Partners with respect to the quality, scope of services and the scale of business.

At NJ we understand the mportance of an effective marketing support. At NJ we have initiated the Print Shop to a cutting marketing edge to our advisors.

Print Shop Features: •Pre-defined inventory / marketing materials available on an online menu card. Advisors only need to place orders after viewing samples online •Customisation of marketing materials for advisors to reflect their brand, contact details, etc •NJ does all the conceptualisation, designing, content and printing work. Materials are sent to the advisors to the door step.

Print Shop Advantages: •Advisors get quality marketing materials with their own brand and much lower costs •Advisors using Print Shop services get benefits in … •Client Acquisition •Client Loyalty •Communication to Existing Clients •Business mobilisation Items available presently available in Print Shop: •Leaflets & Flyers

•Banners & Hoardings •Human Hoardings •Monthly Newsletters •One pagers •Canopy & Tents


Technology is the biggest differentiator NJ pots a lot of efforts and resources are put in to build a technological edge to give you the best possible services to you so that you give the same to your clients. Technology has been and is our key strength. What we offer on the technological front is unique and comprehensive. Our focus can be gauged from the fact that we have a separate sister concern started for the sole purpose of providing the best support to NJ in terms of technology. High infrastructural spending is done to improve & strengthen our deliverables on this technological front. Finlogic Technologies (India) Pvt. Ltd.does all the development work inhouse on a continuous basis through its team of talented professionals. All the tools, services, products, etc offered by NJ has been developed in-house according to what we feel. In today’s world much is dictated by two important words – Information and Technology. NJ realises this more than anyone else. And that’s way we make constant efforts to keep you ahead of the curve and ensure that you and your client receive quality, accurate and timely information. But technology by itself cannot make a difference. Only when technology is combined with strong domain knowledge and understanding of customer needs, can it truly help make a

significant difference. And this is what NJ has achieved and aims to continue doing so. Your Total Technology Solution •Website creation and Management . •On-line Automatic Investment Accounts to all clients . •Centralised Online Automatic Advisor Account (Partners Desk) for Management, MIS, Portfolio Access, etc . •Marketing, Sales and other support through application of technology . There exists a strong difference in quality, scope and type of reports offered by NJ against other distributors. NJ, with very strong domain knowledge – especially in mutual funds, and with investmentmanagement perspective offers reports that are superior to other advisors and brokers and are even superior compared to what many good banks offer. Further, the Partners Desk service offered by NJ is a pioneering effort in the industry. The kind of tools and reports offered on the Desk is unique, more useful and superior to those offered by other distributors. Data Management at NJ NJ has made arrangements to receive the following … •Details of transaction of any nature in Mutual Funds by any client, through our Associates or us, on a Daily basis . •NAV, Dividend, and other details of all the Mutual Fund schemes on a Daily basis •Monthly Portfolio and other important information of all the Mutual Fund schemes •All relevant details of Direct Equities like – Prices, Dividends, Bonus, Market Capitalisations, etc on a Daily basis .

•All relevant market related information in addition to economic, event-specific, key economic variables, etc on a Daily basis . All the data is effectively stored and managed at NJ and the same in used in providing you and your clients with up-to-date information and reports.

Partners Desk

The Partners Desk is an unique offering of great use to Independent Financial Advisors. The Partners Desk lies at the heart of the NJ Fundz offering exclusive to NJ Fundz Partners. The Partners Desk is a web-based online account, which is updated on a daily basis. The Partner Desk is the tool to keep you in full control of your business. The following are the tools available to you at the desk … •Tools to Service Nests subscribed by you … •Includes – Mutual Fund Nest, Web Nest, Wealth Nest, etc •Comprehensive MIS Reports •Client Portfolio Access


AUM, Income, Brokerage, Transaction, and many other reports Comprehensive SIP Reports Important Client reports



The Partners Desk gives you all the reports and insights that will help you in keeping records and management of your business. With Partners Desk … •You do not need to maintain back-office records and reports with yourself •You do not need to maintain records of the investments done by your clients •You can centrally manage your NJ Services, send Queries, check Emails, etc •You can effectively use reports/tools to improve your services to your clients and develop your business •You can do all the above – anytime, anywhere!

TRAINING & SUPPORT NJ Research Support Original, Unbiased Analysis NJ has its own Research team. The research team analyses and studies the markets, investment products, and other important things that are important from advisors point of view. The Research team also undertakes study and analysis on the mutual fund houses and schemes. Recommendations from the Research team truly reflect the unbiased nature of the study it undertakes.

Objective of the research …

•Keep all associates, employees and customers well informed so that they are able to make their own decisions. •Provide guidance, suggestions, recommendations, etc as per needs and study undertaken . •To provide tools which would help associates/employees make better decisions for their clients and render quality services. The Research team follows a set process and methodology. The fund houses and their schemes are evaluated on multiple parameters like … •AMC Due Diligence •Service Standards Parentage & Pedigree of management •Soundness of the Trustees •Institutionalised or Personalised? •Information sharing & Compliance •Investment Philosophy – Clarity/flavour driven? •Adherence to philosophy & process •Past historical performance and variation in performance . We believe that ideally good schemes should form a part of a client’s portfolio. The research team regularly communicates such analysis / results to the employees and associates.

I-Gurukul is a program run by NJ Fundz Network to educate and train

Financial Advisors. The I-Gurukul program is run throughout the year at all the Branches of NJ. The I-Gurukul Objectives : To impart all the important knowledge and skills to Financial Advisors necessary to be successful – both as a professional and a

business person. To raise the quality and standard of such Advisors and bring them on par with the best Advisors in the industry. To ultimately benefit the investors with quality services, offerings and recommendations The Team: The Team at I-Gurukul combines rich industry experience along with indepth knowledge of the financial advisory field and the products / markets. The team has been carefully selected keeping in mind the objective of the programme, from among the best in the company as well as from the industry. The Modules: AMFI Module: For beginners who wish to start their career in the Mutual Fund Industry. Basic Module: Free for NJ Fundz Partners, this module gives the basic knowledge and understanding of Mutual Funds, Equities, Debt and NJ Services, etc Intermediary Module (yet to be started): The Intermediary model would focus on your soft skills. The module will be taken by experts from the industry specializing in the respective fields. The objective of this module is to improve the much-needed soft skills of the advisors in areas of presentation, speech, body language, effective communications, effective sales, selfmotivation, etc Advanced I: This module aims to further enrich the knowledge of the Advisors. The

topics covered are – Portfolio Construction & Restructuring, Financial Concepts and Mathematics, Taxation, etc In case you are a fresher and wish to appear for AMFI Mutual Funds Certification exam, please visit any of our service centers and apply. NJ Fundz Partners can register for the Modules they are interested in with their Relationship Executives. Similarly they can get in touch with them to know more on the topics covered, dates of Training, fees, speakers, etc

Financial Tools & Presentations
NJ offers many useful financial tools and calculators to NJ Fundz Partners. Such tools are very useful increating financial plans for clients, preparation of cash flows, etc. NJ Tools & Calculators •Monthly Dynamic Debt Analysers •Dynamic SIP Calculator •Dynamic STP Calculator •Delay Cost Calculator •Insurance Planning/Comparison Tool •NJ Financial Planning Tool In addition to Financial Tools and Calculators, each NJ Fundz Partner is also presented with NJ Sales Kit – a great compilation of selected useful presentations, which would help enrich the knowledge of the Advisors. The presentations can also be used while communicating with their clients. Further the team at NJ also provides customized presentations to

Partners to be presented to their clients, either for one-to-one basis or for group presentations. The Partners also receive presentations of new products/launches/NFOs by the mutual fund houses.

Customer Care NJ Customer Care offers you with a 'Single Service Point' to all
the advisors to help solve their customer queries. Our centralised team of Customer Care Executives would solve your queries at the earliest. You can also view the latest status of all your queries online. As an NJ Advisor you may submit your queries to Customer Case Executives by … •Telephonic •Email or •Online directly through your Advisors (Partners) Desk

NJ has also introduced a TOLL FREE number for NJ Customer Care.

Members of NJ Fundz Network can now call on 1800 233 0155 from throughout India and submit their Queries. Customer Care Objectives: •Solve customer queries within defined turn - around times. •Serve Advisors as single contact point for all service related issues. •Provide complete transparency and information to customers on queries. •Set a quality customer service benchmark in the industry . Query Management

•Automated On-line Query Management Module is used to efficiently handle the queries of our Advisors/Associates. •Query entered is automatically forwarded to concerned person who can immediately solve the same. •Status is updated online and turn around time for different types of queries defined. •Alerts for unsolved queries is automatically shooted to the higher management in instill discipline . •Stringent actions taken against non-compliance .

NJ Advantage

An Advisor working as NJ Fundz Network Partner enjoys many privileges and advantages over any other normal advisor. Check list that differentiates NJ Fundz Network Partner from the crowd. Services partner NJ Non-NJ Advisor

Superior Client Service On line personal investment Account to Clients Quality Comprehensive, insightful Reports to clients Automatic Capturing of MF Transaction On line Query management module for queries Superior and Comprehensive product offerings Comprehensive Email Subscriptions Effective Marketing and Sales Support Web Brand presence with your ”own website” Complete access to clients’ accounts Comprehensive Marketing Support Comprehensive Sales Support Regular Events, Seminars and meets Administration and Back Office Support Yes Yes Yes Yes Yes Yes Yes Yes Yes

Your own online Business Accounts on partner desk Automatically Updated Online MIS Report Insightful reports on business and clients Transaction processing/acceptance at NJ service centres.

Yes Yes Yes Yes

On going Training and Personal Growth - Non-NJ Advisor Comprehensive training modules under I-Gurukul Regular interaction with industry experts Regular Personal Meetings and Group Meetings Support and help on an on-going day to day basis Business Planning and Strategy Business strategy and planning assistance from expert On-going planning and management guidance

NJ partner Yes Yes Yes Yes

Yes Yes

Mock AMFI Exam
•This Mock AMFI Exam is for Prospective NJ Fundz Partners. •This is a 100 marks exam. •Total time for this exam is of 2 hours. •The exam shall have different questions for different candidates. •Examination consisting of Multi Choice Questions, only one option is correct. •You can skip any number of questions as well as De-select the selected option. •You can revamp / reconsider your questions within exam time or

until you submit your exam. •There is a negative marking for each wrong answer. Negative marking is 25% of the correct mark. If question is of 1 mark then 0.25 and if its of 2 marks then 0.5 mark will be deducted from your total score. •After the completion of your exam, you will be provided with the result. Your given answers will be compared with the correct answers we are having in our database, depending upon that your score will be generated. You will have your result according to the chapters.

Mutual Fund Advisor

A Mutual Fund Advisor is essentially a person who provides advisory and/or distribution services in mutual funds. Normally he is a person who sells schemes of multiple fund houses. His client profile is generally retail in nature with investments mostly into equityoriented schemes. Ideal For: A person who is interested in the field of Investment Advisory and management of wealth for clients. A person who realises the importance and responsibility of managing investments of clients

Career Development and Growth scope: The mutual fund industry has a huge potential in a country like India. This is just the right time to enter into markets and to create your market. Raising income levels, lack of other attractive investment options, growing aggressiveness and acceptability of new products is transforming the savings habits of the people. If you feel you can offer quality services and reach out to this large section of customers, you would do well. Over time you can increase your man-power, resources, offices, etc and cater to a large network of clients, who would now range from retail to companies, cooperative societies, firms, trusts, HNIs, NRIs, etc. You may even add new products and solutions in your offering over time. Why should you be a Mutual Fund Advisor? Love investment/financial advisory role Offer quality services and create wealth for my clients Great opportunity for growth, service and respect

What should you do Now?

The first step in becoming a Mutual Fund Advisor is Certification from AMFI (Association of Mutual Funds of India) – an industry body for mutual funds. You need to appear and pass the AMFI Mutual Funds Advisory Module Exam.

The second step is to get a Code called as ARN – AMFI Registration Number, after passing the exam. After getting the ARN, you can start with your advisory and distribution business. NJ Fundz Network can help you to become a Mutual Fund Advisor. We provide the requisite training and eductional material for successfully appearing for the exams. This training, given by Professional /experts working in the industry, would also be of use when you start your business. We can also help you to register and appear for the exams.

Life at NJ
Enthusiasm, Enterprise, Education and Ethics form the four pillars at NJ. At NJ, the vibrant energy and enthusiasm of the enterprising drive to excel flows freely throughout the organization. People evolve to be more effective, efficient, and result oriented. Knowledge is inherent due to the education-centric approach and the experience in providing services to different advisors across diverse product profiles. For people at NJ success is not a new word, but are regular stepping-stones to realizing the one vision that everyone shares … People are perhaps the most important assets of any company. It is said that, it is not the company that grows but the people. NJ recognizes this important fact and undertakes rigorous training and development activities for enhancing the entire team at NJ. Responsibility, freedom and resources are given to everyone to learn and grow. NJ also has a “360 Degree Performance Appraisal” system in place where a holistic evaluation is done of all the employees.

NJ is a great place to work. Here,

The ones with the right spirit first enter NJ, and then they get the wings to fly! NJ has over a decade of experience in the investment advisory field. The company is one of the leading distribution houses in the mutual fund industry. The company enjoys very strong goodwill and name in the industry. We see a very strong future growth for yourself and our businesses. NJ offers a great environment, opportunity to learn and freedom for you to grow and develop yourself. Being a part of a growing industry, within a growing firm with entrepreneurial freedom can work wonders for you.

NJ Fundz Network Partner

A NJ Fundz Network Partner is essentially a Professional, Quality Financial Advisor who offers comprehensive service and multiple solutions to his clients. A NJ Fundz Network Partner’s offering to his clients is on par and in cases even better than what the biggest competitors in the industry offer. The key-differentiating factor is the technology that a NJ Fundz Partner uses to deliver services & solutions to clients and indeed to manage, develop his own business. With active support and services from NJ, a NJ Fundz Partner is an ideal, preferred advisor of any client / investor. The normal Mutual Fund and Financial Advisors in the industry can truly transform themselves and their business just by being on the NJ Fundz Network. Ideal For: A person who is interested in the field of Financial Advisory and complete Financial Planning for Clients. A person who has a vision, passion to build and transform his business to the next level A person who appreciates the importance and role of quality

services and support to business and to clients.

Why NJ ?

Case of Independent Advisors – Threats and Competition: The present scenario of the advisory and distribution business in India in skewed towards large, corporate distributors like banks, brokerage houses, etc. The independent financial advisors have limited resources at their end to offer quality services and solutions to their clients. They generally bank on their reach and accessibility to their clients. But even this is under threat with increasing penetration of the big competitors and increased usage of Internet. Further, a normal individual advisor/distributor has many weaknesses that far out-weight his advantages. As big competitors penetrate the market and offer superior technology-backed services, the niche advantages stands threatened. With all this and more, the Long-term survival and growth of business comes into question. What would you do – with limited resources to counter the threat by large competitors? Even if you are a very good advisor with a large clientele base – How do you ensure that your customers remain loyal and you develop and grow your business? There is only one answer to these and many other questions – You need to transform your business keeping the future in mind.

NJ Fundz Network NJ offers a unique, complete business platform to independent financial advisors. NJ ensures that the weaknesses and threats of such advisors and eliminated and they come on par with the best in the industry in terms of services, solutions and technology. NJ Fundz Network becomes the force behind you and your business. NJ Fundz Network truly helps you to transform your business to a new higher level. With the NJ support you can now freely focus adding and developing your business and ensure a great future for yourself.

Mutual Fund NEST The Mutual Fund Nest is an unique platform wherein your clients would have a separate mutual fund investment account, available online, automatically reflecting all mutual fund transactions routed through you. This service is would be great for all your mutual fund investors investing through you. They would truly appreciate this 'Complete Online Mutual Fund Investment Account' with truly comprehensive, insightful reports available to them. This service is a basic service availed by all NJ Fundz Partner


Unique This product is unique, one of its kind, in the industry especially with the scope, type and quality of reports that is available. On-line Automatic The account is available online - any time anywhere to your clients. Mutual Fund Nest reflects the 'real value' of your mutual fund investment with the values updated on a daily basis. Further all mutual fund transactions of your clients routed through you will only be automatically displayed, creating a preference for your service and a barrier for your competitors to break. Comprehensive The offering is comprehensive and complete given the contents and from utility point of view. The account is very comprehensive with the scope, extent, quality of reports and the insights that they deliver to your clients.

REPORTS Portfolio These are truly unique reports giving valuable insights to your clients on their investments. Reports include - Sector Exposures, AMC Exposures, Dividend History, etc Transaction This report gives complete records of all the transactions made by your clients.

Valuation These reports, available with sub-options, would help your clients to keep a regular track on the growth of their investments in a better way. Profit & Loss Your client would get complete P&L computation reports for taxation purposes with break-ups of short-term & long-term capital gains. The reports are available with sub-options Performance This would give the overall performance of all the investments of your clients. The reports are available with sub-options.

CRM Nest Customer Relationship Management forms a crucial part in establishing a growing and healthy relationship with your clients. Customer loyalty and satisfaction plays a very important role in the success of any Advisor. Studies have shown that it costs 7 times more to acquire a client than to retain a client. Hence proper customer relationship management (CRM) forms an important element in the overall success of the advisory business.

Realising the importance of CRM, NJ will be soon launching CRM Nest. This module would help advisors to effectively manage their clients and provide quality services to them. The CRM Nest would

also allow you to know your customers better. This is also very crucial since different customers have different expectations from you. The CRM Nest would also allow you to manage your time more productively and would help you streamline your processes in a better way. CRM Nest Features: •Client Service Management •Client Business Reports •Time Management •Automated Utilities

Life Nest The existing hectic lifestyles and increasing complexity and uncertainty in life has made protection a very crucial goal for each of us. Adequate protection of family in advent for any unforeseen events or circumstances should be the first task of any individual. As an advisor, you have the onus of helping your clients get proper protection at all times. Life Nest would help you as an advisor to properly plan and monitor the protection of your clients in a better way. Life nest would also give you information on the existing insurance plans, their features, etc available in the markets. You may also track your clients' investments in ULIPs and provide them updated reports on the same. By adding Life Nest, you can better project yourself as a complete financial advisor to your clients taking care of his investment and protection needs. Life Nest Features: Planning Protection for your Clients

Tracking investments in ULIPs (updated on daily basis) Premium Due reports for Clients and much more …

Financial Planing Nest As an advisor, you have the onus to undertake complete Financial Planning for your clients. Financial Planning is in fact a must for every individual. A detailed Financial Plan would make it possible for your clients to achieve their goals and objectives in life. At NJ we realise the importance of Financial Planning (FP), both from the perspective of an Advisor and a Customer. NJ FP Nest is an online zone where you as an advisor would be in a position to prepare detailed Financial Plans for your Clients. The Financial Plans of the clients would be saved for your future references and for ongoing monitoring of the Plans. The FP Nest would allow you to plan for the various goals and objectives for your clients, and also take print-outs of the same so as to present it to your clients. You can also prepare Financial Plans for your prospective clients from the FP Nest… Needless to say, the FP Nest would make financial planning process, a very easy, simple to understand exercise for you to undertake… FP Nest Features: Goal Planning for: •Child Education •Child Marriage

•Retirement •Purchase of Home / Car •Protection to Family Taking in to consideration •Risk profile of client •Savings Potential •Existing Investments •Existing Protection With FP Nest you would now help your clients achieve their goals in life…

Web Nest is a great product and a must for any advisor. It basically is a service wherein you get your own branded website with certain additional features/contents along with a Client Desk from where your Clients can login to their on-line accounts. You will have a choice of selecting the domain name as for your website. FEATURES Your Brand The Website will highlight your own brand. You can put your name, logo along with your contact details, introduction, etc. Your clients will log-in from your website, thus creating a preference/brand for your service.

On-line Automatic All the reports and contents available on the website will be updated on a daily basis, automatically so that all the information available is the latest. Needless to say your, clients on-line investment accounts will be updated daily. Comprehensive The offering is comprehensive and complete given the contents and from utility point of view. You do not have to bother about maintenance, upgradation, updation of data, etc from your end. CONTENTS Client Desk Your clients can directly login from Client Desk on your website to view their online accounts. A great value-add, this can highlight your brand and service.

Returns Calculator Your clients can get historical returns of any scheme/s according to their sub-types as on any given date. SIP Calculator Your clients can even get historical SIP returns for any selected period and amount. Application Forms

Offer download facility to your clients for Application Forms of Mutual Fund Schemes of any AMC Planners Your clients can make use of the financial planning tools like Child Education, Child Marriage and Retirement Calculators on your website. Guest Book Visitors to your website can submit their details online along with any comments/requests for your reference. You can later access this information and even contact them.

Wealth NEST
Wealth Nest is an unique, revolutionary product/platform wherein your client would have complete investment account covering all investment assets. You can offer this unique, comprehensive investment account to your selected important clients. This service is ideal for your big clients - HNIs and Corporates alike, where you can make a head-start with this product and impress them and make them your loyal clients. Such an integrated product with the quality, scope of reports is unique in the industry.

FEATURES Unique This product is unique, one of its kind, in the industry combining all different investment assets and products into a single automatic online account. The scope of assets covered, structure and the extent / quality of reports makes it a winner throughout. Assets Covered The Assets covered are: All Mutual Fund Schemes (routed through you), Direct Equity and Fixed Income Instruments with include - Bank Deposits, Company Fixed Deposits, Bonds, Debentures, PPF, Debentures, NSS, Postal Savings, etc On-line Automatic The account is available online - any time anywhere to your clients. Wealth nest reflects the 'real value' of your investments, especially mutual funds and direct equities, where the values are updated on a daily basis. Further all mutual fund transactions of your clients routed through you will only be automatically displayed, creating a preference for your service and a barrier for your competitors to break.

Comprehensive The offering is comprehensive and complete given the contents and from utility point of view. All major investment avenues that a normal investor has is been covered under Wealth Nest. The service offers quality, insightful reports to your clients on their investments. REPORTS Consolidated Reports •Consolidated Asset Allocation •Net Asset •Interest Income •Equity Investment

•Profit & Loss •Direct Equity •Transaction •Valuation •Mutual Funds •Complete 'Mutual Fund Nest •Valuation Reports •Transaction Reports

•Profit & Loss •Demat Account •Profit & Loss Reports •Performance Reports •Portfolio Reports

• Fixed Income Instruments •Interest Income •Transaction Reports Reports •Maturity Reports

INCENTIVE SCHEME 500 Runns – 1000 Runns – 1600 Runns – 2000 Runns 3000 Runns – 4000 Runns – Malaysia. 6000 Runns – Laptop. 8000 Runns – nights. 10000 Runns – 12000 Runns – 16000 Runns –


A.C/Refrigerator/Washing Machine Desktop Computer/Sony Handicam Honda Activa/Dubai Tour for couple 4 Days 3 Nights Laptop Laptop and (Desktop Computer or Sony Handicam). 44” Samsung TV or Couple tour to Singapore & Couple tour to Singapore & Malaysia and Couple tour to Switzerland Maruti Omni Maruti Alto Tata Indica for 9 days 8

30000 Runns – Honda Activa 130000 Runns – Mercedes Benz


Objectives of


1Understanding Mutual Funds 2Understanding Market Potential of Mutual funds. 3Analyzing Awareness of Mutual Funds among insurance advisors.

Understanding Mutual Funds
Mutual fund is a trust that pools money from a group of investors (sharing common financial goals) and invest the money thus collected into asset classes that match the stated investment objectives of the scheme. Since the stated investment objectives of a mutual fund

scheme generally forms the basis for an investor's decision to contribute money to the pool, a mutual fund can not deviate from its stated objectives at any point of time.

Every Mutual Fund is managed by a fund manager, who using his investment management skills and necessary research works ensures much better return than what an investor can manage on his own. The capital appreciation and other incomes earned from these investments are passed on to the investors (also known as unit holders) in proportion of the number of units they own.

When an investor subscribes for the units of a mutual fund, he becomes part owner of the assets of the fund in the same proportion as his contribution amount put up with the corpus (the total amount of the fund). Mutual Fund investor is also known as a mutual fund shareholder or a unit holder. Any change in the value of the investments made into capital market instruments (such as shares, debentures etc) is reflected in the Net Asset Value (NAV) of the scheme. NAV is defined as the market value of the Mutual Fund scheme's assets net of its liabilities. NAV of a scheme is calculated by dividing the market value of scheme's assets by the total number of units issued to the investors. For example: ? If the market value of the assets of a fund is Rs. 100,000 ? The total number of units issued to the investors is equal to 10,000. ? Then the NAV of this scheme = (A)/(B), i.e. 100,000/10,000 or 10.00 59

? Now if an investor 'X' owns 5 units of this scheme ? Then his total contribution to the fund is Rs. 50 (i.e. Number of units held multiplied by the NAV of the scheme)

Mutual Fund Operation Flow Chart

The flow chart describes broadly the working of a mutual fund:

1. Portfolio Diversification

Mutual Funds invest in a well-diversified portfolio of securities which enables investor to hold a diversified investment portfolio (whether the amount of investment is big or small).
2. Professional Management

Fund manager undergoes through various research works and has better investment management skills which ensure higher returns to the investor than what he can manage on his own.

3. Less Risk

Investors acquire a diversified portfolio of securities even with a small investment in a Mutual Fund. The risk in a diversified portfolio is lesser than investing in merely 2 or 3 securities.
4. Low Transaction Costs

Due to the economies of scale (benefits of larger volumes), mutual funds pay lesser transaction costs. These benefits are passed on to the investors.
5. Liquidity

An investor may not be able to sell some of the shares held by him very easily and quickly, whereas units of a mutual fund are far more liquid.
6. Choice of Schemes

Mutual funds provide investors with various schemes with different investment objectives. Investors have the option of investing in a scheme having a correlation between its investment objectives and their own financial goals. These schemes further have different plans/options
7. Transparency

Funds provide investors with updated information pertaining to the markets and the schemes. All material facts are disclosed to investors as required by the regulator.
8. Flexibility

Investors also benefit from the convenience and flexibility offered by Mutual Funds. Investors can switch their holdings from a debt scheme to an equity scheme and vice-versa. Option of systematic (at regular intervals) investment and withdrawal is also offered to the investors in most open-end schemes.

9. Safety

Mutual Fund industry is part of a well-regulated investment environment where the interests of the investors are protected by the regulator. All funds are registered with SEBI and complete transparency is forced.

1. Costs Control Not in the Hands of an Investor

Investor has to pay investment management fees and fund distribution costs as a percentage of the value of his investments (as long as he holds the units), irrespective of the performance of the fund.
2. No Customized Portfolios

The portfolio of securities in which a fund invests is a decision taken by the fund manager. Investors have no right to interfere in the decision making process of a fund manager, which some investors find as a constraint in achieving their financial objectives.
3. Difficulty in Selecting a Suitable Fund Scheme

Many investors find it difficult to select one option from the plethora of funds / schemes / plans available . For this, they may have to take advice from financial planners in order to invest in the right fund to achieve their objectives.

TYPES OF MUTUAL FUNDS General Classification of Mutual Funds Open-end Funds Funds that can sell and purchase units at any point in time are classified as Open-end Funds. The fund size (corpus) of an open-end fund is variable (keeps changing) because of continuous selling (to investors) and repurchases (from the investors) by the fund. An open-end fund is not required to keep selling new units to the investors at all times but is required to always repurchase, when an investor wants to sell his units. The NAV of an open-end fund is calculated every day. Closed-end Funds Funds that can sell a fixed number of units only during the New Fund Offer (NFO) period are known as Closed-end Funds. The corpus of a Closed-end Fund remains unchanged at all times. After the closure of the offer, buying and redemption of units by the investors directly from the Funds is not allowed. However, to protect the interests of the investors, SEBI provides investors with two avenues to liquidate their positions: 1Closed-end Funds are listed on the stock exchanges where investors can buy/sell units from/ to each other. The trading is generally done at a discount to the NAV of the scheme. The NAV of a closed-end fund is computed on a weekly basis (updated every Thursday).

1Closed-end Funds may also offer "buy-back of units" to the unit holders. In this case, the corpus of the Fund and its outstanding units do get changed.

Load Funds
Mutual Funds incur various expenses on marketing, distribution, advertising, portfolio churning, fund manager's salary etc. Many funds recover these expenses from the investors in the form of load. These funds are known as Load Funds. A load fund may impose following types of loads on the investors:
•Entry Load - Also known as Front-end load, it refers to the

load charged to an investor at the time of his entry into a scheme. Entry load is deducted from the investor's contribution amount to the fund. •Exit Load - Also known as Back-end load, these charges are imposed on an investor when he redeems his units (exits from the scheme). Exit load is deducted from the redemption proceeds to an outgoing investor. •Deferred Load - Deferred load is charged to the scheme over a period of time. •Contingent Deferred Sales Charge (CDSC) - In some schemes, the percentage of exit load reduces as the investor stays longer with the fund. This type of load is known as Contingent Deferred Sales Charge.

No-load Funds
All those funds that do not charge any of the above mentioned loads are known as No-load Funds.

Tax-exempt Funds | Non-Tax-exempt Funds Tax-exempt Funds Funds that invest in securities free from tax are known as Tax-exempt Funds. All open-end equity oriented funds are exempt from distribution tax (tax for distributing income to investors). Long term capital gains and dividend income in the hands of investors are tax-free.

Non-Tax-exempt Funds Funds that invest in taxable securities are known as Non-Tax-exempt Funds. In India, all funds, except open-end equity oriented funds are liable to pay tax on distribution income. Profits arising out of sale of units by an investor within 12 months of purchase are categorized as short-term capital gains, which are taxable. Sale of units of an equity oriented fund is subject to Securities Transaction Tax (STT). STT is deducted from the redemption proceeds to an investor. BROAD MUTUAL FUND TYPES


Equity Funds

Equity funds are considered to be the more risky funds as compared to other fund types, but they also provide higher returns than other funds. It is advisable that an investor looking to invest in an equity fund should invest for long term i.e. for 3 years or more. There are different types of equity funds each falling into different risk bracket. In the order of decreasing risk level, there are following types of equity funds: A. Aggressive Growth Funds - In Aggressive Growth Funds, fund

managers aspire for maximum capital appreciation and invest in less researched shares of speculative nature. Because of these speculative investments Aggressive Growth Funds become more volatile and thus, are prone to higher risk than other equity funds. B. Growth Funds - Growth Funds also invest for capital appreciation (with time horizon of 3 to 5 years) but they are different from Aggressive Growth Funds in the sense that they invest in companies that are expected to outperform the market in the future. Without entirely adopting speculative strategies, Growth Funds invest in those companies that are expected to post above average earnings in the future. C. Speciality Funds - Speciality Funds have stated criteria for investments and their portfolio comprises of only those companies that meet their criteria. Criteria for some speciality funds could be to invest / not to invest in particular regions / companies. Speciality funds are concentrated and thus, are comparatively riskier than diversified funds.. There are following types of speciality funds:
iSector Funds: Equity funds that invest in a particular

sector/industry of the market are known as Sector Funds. The exposure of these funds is limited to a particular sector (say Information Technology, Auto, Banking, Pharmaceuticals or Fast Moving Consumer Goods) which is why they are more risky than equity funds that invest in multiple sectors. iiForeign Securities Funds: Foreign Securities Equity Funds have the option to invest in one or more foreign companies. Foreign securities funds achieve international diversification and hence they are less risky than sector funds. However, foreign securities funds are exposed to foreign exchange rate risk and country risk.

iMid-Cap or Small-Cap Funds: Funds that invest in

companies having lower market capitalization than large capitalization companies are called Mid-Cap or Small-Cap Funds. Market capitalization of Mid-Cap companies is less than that of big, blue chip companies (less than Rs. 2500 crores but more than Rs. 500 crores) and Small-Cap companies have market capitalization of less than Rs. 500 crores. Market Capitalization of a company can be calculated by multiplying the market price of the company's share by the total number of its outstanding shares in the market. The shares of Mid-Cap or Small-Cap Companies are not as liquid as of Large-Cap Companies which gives rise to volatility in share prices of these companies and consequently, investment gets risky. iiOption Income Funds*: While not yet available in India, Option Income Funds write options on a large fraction of their portfolio. Proper use of options can help to reduce volatility, which is otherwise considered as a risky instrument. These funds invest in big, high dividend yielding companies, and then sell options against their stock positions, which generate stable income for investors.
iiiDiversified Equity Funds - Except for a small portion of

investment in liquid money market, diversified equity funds invest mainly in equities without any concentration on a particular sector(s). These funds are well diversified and reduce sector-specific or company-specific risk. However, like all other funds diversified equity funds too are exposed to equity market risk. One prominent type of diversified equity fund in India is Equity Linked Savings Schemes (ELSS). As per the mandate, a minimum of 90% of investments by ELSS should be in equities at all times. ELSS investors are eligible to claim deduction from taxable income (up to Rs 1 lakh) at the time of filing the income tax return. ELSS usually has a lock-in period and in case of any redemption by the investor before the expiry of the lock-in period makes him liable to pay income tax on such income(s) for which he may have received any tax exemption(s) in the past.


DE. Equity Index Funds -

Equity Index Funds have the objective to match the performance of a specific stock market index. The portfolio of these funds comprises of the same companies that form the index and is constituted in the same proportion as the index. Equity index funds that follow broad indices (like S&P CNX Nifty, Sensex) are less risky than equity index funds that follow narrow sectoral indices (like BSEBANKEX or CNX Bank Index etc). Narrow indices are less diversified and therefore, are more risky. f. Value Funds - Value Funds invest in those companies that have sound fundamentals and whose share prices are currently under-valued. The portfolio of these funds comprises of shares that are trading at a low Price to Earning Ratio (Market Price per Share / Earning per Share) and a low Market to Book Value (Fundamental Value) Ratio. Value Funds may select companies from diversified sectors and are exposed to lower risk level as compared to growth funds or speciality funds. Value stocks are generally from cyclical industries (such as cement, steel, sugar etc.) which make them volatile in the short-term. Therefore, it is advisable to invest in Value funds with a long-term time horizon as risk in the long term, to a large extent, is reduced. g. Equity Income or Dividend Yield Funds - The objective of Equity Income or Dividend Yield Equity Funds is to generate high recurring income and steady capital appreciation for investors by investing in those companies which issue high dividends (such as Power or Utility companies whose share prices fluctuate comparatively lesser than other companies' share prices). Equity Income or Dividend Yield Equity Funds are generally exposed to the lowest risk level as compared to other equity funds.

2. Debt / Income Funds

Funds that invest in medium to long-term debt instruments issued by private companies, banks, financial institutions, governments and other entities belonging to various sectors (like infrastructure companies etc.) are known as Debt / Income Funds. Debt funds are low risk profile funds that seek to generate fixed current income (and not capital appreciation) to investors. In order to ensure regular income to investors, debt (or income) funds distribute large fraction of their surplus to investors.

Although debt securities are generally less risky than equities, they are subject to credit risk (risk of default) by the issuer at the time of interest or principal payment. To minimize the risk of default, debt funds usually invest in securities from issuers who are rated by credit rating agencies and are considered to be of "Investment Grade". Debt funds that target high returns are more risky. Based on different investment objectives, there can be following types of debt funds: Diversified Debt Funds - Debt funds that invest in all securities issued by entities belonging to all sectors of the market are known as diversified debt funds. The best feature of diversified debt funds is that investments are properly diversified into all sectors which results in risk reduction. Any loss incurred, on account of default by a debt issuer, is shared by all investors which further reduces risk for an individual investor.
aFocused Debt Funds* - Unlike diversified

debt funds, focused debt funds are narrow focus funds that are confined to investments in selective debt securities, issued by companies of a specific sector or industry or origin. Some examples of focused debt funds are sector, specialized and offshore debt funds, funds that invest only in Tax Free Infrastructure or Municipal Bonds. Because of their narrow

orientation, focused debt funds are more risky as compared to diversified debt funds. Although not yet available in India, these funds are conceivable and may be offered to investors very soon. bHigh Yield Debt funds - As we now understand that risk of default is present in all debt funds, and therefore, debt funds generally try to minimize the risk of default by investing in securities issued by only those borrowers who are considered to be of "investment grade". But, High Yield Debt Funds adopt a different strategy and prefer securities issued by those issuers who are considered to be of "below investment grade". The motive behind adopting this sort of risky strategy is to earn higher interest returns from these issuers. These funds are more volatile and bear higher default risk, although they may earn at times higher returns for investors.
cAssured Return Funds - Although it is

not necessary that a fund will meet its objectives or provide assured returns to investors, but there can be funds that come with a lock-in period and offer assurance of annual returns to investors during the lockin period. Any shortfall in returns is suffered by the sponsors or the Asset Management Companies (AMCs). These funds are generally debt funds and provide investors with a low-risk investment opportunity. However, the security of investments depends upon the net worth of the guarantor (whose name is specified in advance on the offer document). To safeguard the interests of investors, SEBI permits only those funds to offer assured return schemes whose sponsors have adequate networth to guarantee returns in the future. In the past, UTI had offered assured return schemes (i.e. Monthly Income Plans of UTI) that assured specified returns to investors in the future. UTI was not able to fulfill its promises and faced large shortfalls in returns. Eventually, government had to intervene and took over UTI's payment obligations on itself. Currently, no AMC in India offers assured return schemes to investors, though possible.

aFixed Term Plan Series - Fixed Term Plan Series usually are

closed-end schemes having short term maturity period (of less than one year) that offer a series of plans and issue units to

investors at regular intervals. Unlike closed-end funds, fixed term plans are not listed on the exchanges. Fixed term plan series usually invest in debt / income schemes and target short-term investors. The objective of fixed term plan schemes is to gratify investors by generating some expected returns in a short period. bGilt Funds Also known as Government Securities in India, Gilt Funds invest in government papers (named dated securities) having medium to long term maturity period. Issued by the Government of India, these investments have little credit risk (risk of default) and provide safety of principal to the investors. However, like all debt funds, gilt funds too are exposed to interest rate risk. Interest rates and prices of debt securities are inversely related and any change in the interest rates results in a change in the NAV of debt/gilt funds in an opposite direction.

4. Money Market / Liquid Funds Money market / liquid funds invest in short-term (maturing within one year) interest bearing debt instruments. These securities are highly liquid and provide safety of investment, thus making money market / liquid funds the safest investment option when compared with other mutual fund types. However, even money market / liquid funds are exposed to the interest rate risk. The typical investment options for liquid funds include Treasury Bills (issued by governments), Commercial papers (issued by companies) and Certificates of Deposit (issued by banks). 5. Hybrid Funds As the name suggests, hybrid funds are those funds whose portfolio includes a blend of equities, debts and money market securities. Hybrid funds have an equal proportion of debt and equity in their portfolio. There are following types of hybrid funds in India:

aBalanced Funds - The

portfolio of balanced funds include assets like debt securities, convertible securities, and equity and preference shares held in a relatively equal proportion. The objectives of balanced funds are to reward investors with a regular income, moderate capital appreciation and at the same time minimizing the risk of capital erosion. Balanced funds are appropriate for conservative investors having a long term investment horizon. bGrowth-and-Income Funds - Funds that combine features of growth funds and income funds are known as Growth-andIncome Funds. These funds invest in companies having potential for capital appreciation and those known for issuing high dividends. The level of risks involved in these funds is lower than growth funds and higher than income funds. cAsset Allocation Funds - Mutual funds may invest in financial assets like equity, debt, money market or non-financial (physical) assets like real estate, commodities etc.. Asset allocation funds adopt a variable asset allocation strategy that allows fund managers to switch over from one asset class to another at any time depending upon their outlook for specific markets. In other words, fund managers may switch over to equity if they expect equity market to provide good returns and switch over to debt if they expect debt market to provide better returns.

It should be noted that switching over from one asset class to another is a decision taken by the fund manager on the basis of his own judgment and understanding of specific markets, and therefore, the success of these funds depends upon the skill of a fund manager in anticipating market trends. 6. Commodity Funds

Those funds that focus on investing in different commodities (like metals, food grains, crude oil etc.) or commodity companies or commodity futures contracts are termed as Commodity Funds. A commodity fund that invests in a single commodity or a group of commodities is a specialized commodity fund and a commodity fund that invests in all available commodities is a diversified commodity fund and bears less risk than a specialized commodity fund. "Precious Metals Fund" and Gold Funds (that invest in gold, gold futures or shares of gold mines) are common examples of commodity funds. 7. Real Estate Funds Funds that invest directly in real estate or lend to real estate developers or invest in shares/securitized assets of housing finance companies, are known as Specialized Real Estate Funds. The objective of these funds may be to generate regular income for investors or capital appreciation. 8. Exchange Traded Funds (ETF) Exchange Traded Funds provide investors with combined benefits of a closed-end and an open-end mutual fund. Exchange Traded Funds follow stock market indices and are traded on stock exchanges like a single stock at index linked prices. The biggest advantage offered by these funds is that they offer diversification, flexibility of holding a single share (tradable at index linked prices) at the same time. Recently introduced in India, these funds are quite popular abroad.

9. Fund of Funds Mutual funds that do not invest in financial or physical assets, but do

invest in other mutual fund schemes offered by different AMCs, are known as Fund of Funds. Fund of Funds maintain a portfolio comprising of units of other mutual fund schemes, just like conventional mutual funds maintain a portfolio comprising of equity/debt/money market instruments or non financial assets. Fund of Funds provide investors with an added advantage of diversifying into different mutual fund schemes with even a small amount of investment, which further helps in diversification of risks. However, the expenses of Fund of Funds are quite high on account of compounding expenses of investments into different mutual fund schemes

Why an insurance agent should sell mutual fund ? Reason 1: Easy to make more clients …

The Penetration of Mutual Funds is very low … whereas relatively, The Penetration of Insurance is very high …. Opportunity for you to acquire more clients … Now no call of yours should get waste

Reason 2:

Less Competition in the market

Nationally there are 15 lakh insurance agents … huge competition even in small villages/towns Whereas, There are only 30,000 AMFI certified mutual fund agents all over India. A huge DEMAND of Quality Mutual Fund Agents … There is a genuine need for more than 2 lakh mutual fund advisors in India …(our estimates)

Reason 3:


satisfaction to your clients

If you are not selling mutual funds then you must not be aware of what they truly are and the possibilities that they offer in providing solutions that meet the diverse needs of different clients. With mutual funds in your offering, you are in a much better position to fully meet the client’s financial and investment needs. Your client would ideally like you to do that and will be happy once to offer him multiple solutions.

Reason 4:

Additional source of income

Mutual fund is one product today that potentially has no limits to the volumes that you can generate. The important differentiation here with insurance is that you income is not based on the premium you collect but on the entire AUM (assets under management) that you have mobilised to counter the low rates. An agent’s AUM running into crores in quite common in the industry. The income from mutual funds can complement your earnings from insurance and may even substitute them in future …

Reason 5:

Leveraging existing clientele base

How to get more out of what you already have? Well, mutual fund is just the perfect answer to that question. The truth is that there is a lot of potential to generate further income from your existing clientele base. Much of the investment needs of clients are unexplored and unfulfilled that you can satisfy.

Reason 6:

Strong industry growth ahead

There is a very strong growth of mutual funds ahead … The reasons are many – good product, low penetration, huge market, growing income, changing mindset, lack of other attractive investment products, etc. In US, almost every third household invests in mutual funds. The US MF industry size is about 67% of the US GDP and are 1.5 times of the bank deposits in US. The situation is though almost opposite in India with the MF industry size here equal to 6% of GDP and bank deposits are 10.50 times of the total industry size. The potential is huge and India is expected to follow in on the lines of the more developed countries.

Reason 7:

Retention and loyalty of clients

The underlying logic can be found in the growth of multiplexes, shopping malls, after all the human nature is basically the same … People today look for easy, fast, and single service point that provides them with solutions that meets their multiple needs. your client would probably invest in mutual funds some day or later … Why not You do the same before anyone else gets to your client?

Reason 8:

Greater choice of products

Till now we haven’t really talked about what choices you can offer to your clients … In fact, you can offer cash-flow management, to long-term goal oriented planning to your clients. Your basket would include pure equity funds (Diversified / Sectoral / Index Funds) to pure debt funds (Gilt / Income / Short Term Plans / Floating / Liquid Funds) to hybrid funds (MIPs / Balance / Arbitrage Funds) to the tax saving ELSS. With a vast range of Fund houses and many more schemes – the choices are virtually endless, and one is sure to find what one needs.

Reason 9:

Be a Complete Financial Advisor …

What next to Insurance? There is an opportunity for you to transcend to the next level and offer ‘real solutions’ that will truly add value to your clients. You should develop yourself and grow more as a ‘Financial’ advisor rather than just ‘Insurance’ agent. The learnings can extend beyond products to markets, to equities, debt, economy, etc to understanding real financial planning, funds management, etc

Reason 10: Helps in selling ULIPs …
If your focus is also selling ULIPS then, dealing in mutual funds should also help you in better understanding and helping communicate the same to your clients. It is a general observation in western countries that as an economy progresses, term plans and ULIPs have increasing % of fresh investments from clients as far as insurance is considered. Your presence in mutual funds would be an advantage to you going forward. The first step in becoming a mutual fund advisor is appearing for AMFI certification examination. After clearing the same and taking the registration number (ARN code) can you start advising and selling mutual funds.


NJ is into the business of providing investment products vizMutual Funds, Fixed Deposits of Companies, Initial Public Offers (IPOs), RBI Relief Bonds, and other financial and non-financial products.

NJ has a relationship with the Acquiring Bank/Service Providers and
uses the backend infrastructure and other infrastructure facilities as provided by the Acquiring Bank / Service Provider, and offers the requisite platform to the Customer to avail Products and Services through the NJ E-Account and/or Website.

NJ has a relationship with the Partner to obtain Customers and provide them with NJ E-Account by virtue of Partner’s subscription to NJ Online Nest (as defined in the Partner Agreement). The NJ E-Account enables the Customer to use

the requisite platform to enter into Transactions and/or avail the Services.

Customer desires to utilize the NJ E Account and/or Website and NJ agrees to provide Customer with such access on the terms and conditions set out in these T&C.

Conditions and Obligations of the Customer:
In the event that the Customer applying for NJ E-Account is a corporate entity, partnership or any other entity, Customer represents that it has the authority to bind the said entity to these T&C and that the Customer shall sign this T&C through an authorized signatory. The subscription of the Customer to the NJ E-Account is subject to the satisfactory completion of the Subscription Form and acceptable to NJ. Upon acceptance, NJ shall register the Customer (“Registration”). Registration granted to the Customer comprises a nontransferable, revocable and non-exclusive license to use the NJ EAccount and Website and other facilities and Services for bonafide purposes only.

The relationship between Customer and NJ shall be on a principal-to-principal basis. The Customer shall have no right whatsoever to bind or act on behalf of NJ. Customer shall provide NJ with a copy of valid Permanent Account Number (“PAN”) or other details as required in the format as may be prescribed by NJ and NJ will further get these details verified with the Central Depository Services (India) Limited (CVL) or any other authority or body that may be appointed for providing KYC verification by the regulator from time to time. Once NJ gets a confirmation from CVL or any other relevant authority with respect to PAN and other details of such customers as required for the purpose of confirming the customer KYC, NJ shall grant registration, access and use of the Website and NJ E-Account to such Customers. If any Transaction is undertaken by the Customer without providing a valid PAN or other details, then it will be at the sole liability of the Customer and NJ will not be liable in any way whatsoever. Furthermore Customer shall indemnify NJ against all actions, proceedings, claims, losses, liabilities, penalties, demands and costs arising out of the Customer undertaking a Transaction without a valid PAN and / or other legitimate details.

Customer Account and Registration Obligations

Only fully filled Subscription Form submitted and acceptable to NJ will be granted Registration. This includes submission of mandatory documents and valid PAN of the Customer respectively and the subsequent verification of such PAN and /or mandatory documents for the purpose of confirming to the KYC norms from any authority / body as appointed by the regulatory body.

NJ reserves all rights with respect to the NJ E Account and/or Website including but not limited to the right to generate revenue through the Website. The Customer is not entitled to place on the Website any advertisement or any communication material without the permission of NJ. The Customer is responsible for maintaining and protecting the confidentiality of their login-id and password issued by NJ and for restricting access to their computer and to NJ E-Account. Customer agrees to accept responsibility for all activities that occur under their login-id or password. NJ cannot be held liable for any actions, claims, damages, losses, suits, proceedings, demands or expenses, costs, charges in respect thereof or otherwise on account of the use of NJ E Account or other such online facilities by person/s other than those authorized/nominated by the Customer. Customer agrees and undertakes to: provide true, accurate, current and complete information about himself and all its joint-holders/nominees as prompted under the Subscription Form; maintain and promptly update the above information to keep it true, accurate, current and complete. If the Customer provides any information that is untrue, inaccurate, not current or incomplete or NJ has reasonable grounds to suspect that such information is untrue, inaccurate, not current or incomplete, or not in accordance with requirements of this T&C, NJ has the right to stop, indefinitely suspend or terminate Customer’s NJ E-Account and refuse to provide Customer with access to Website.

Understand and fully comply with the following:

KYC (Know your Client/Customer) requirements as required to be complied with in order to use the NJ E-Account and Website to enter into Transactions and avail Services; SEBI Act, 1992; and Prevention of Money Laundering Act, 2002. All laws and regulations including but not limited to the Foreign Exchange Management Act, Reserve Bank of India (RBI) guidelines, to the extent applicable. The Customer shall provide NJ with its residential status, whether resident Indian, Non Resident Indian (NRI) / Overseas Corporate Body (OCB) / Foreign Institutional Investor (FII), and keep it updated at all times. The Customer shall further submit a copy of a Foreign Inward Remittance Certificate ("FIRC") from the concerned authorized dealer/bank, in the event the funds for such Transaction/s are made from a Non Resident External (“NRE”) account.

Customer agrees to pay the Subscription Fees and Transaction Fees as per Schedule A to this T&C. In the event of any subsequent addition, deletion, or alteration in this T&C, NJ shall make the revised T&C available online, and the customer shall be required to confirm the same online for continued use of NJ E-Account and / or the website services.

Subscription and Transaction Fees and Services

1Subscription Fees and scheme with respect to the NJ E-Account is

as per Schedule A and Schedule B respectively. NJ does not charge any fee for browsing, accessing, downloading free material and availing any other product and / or service or information that is available for free. 2NJ reserves the right to change its Transaction Fees and / or Subscription Fees from time to time without any prior intimation approval of the parties. In particular, NJ may at its sole discretion, introduce new Products and/or Services and modify some or all of the existing Products and/or Services offered on the NJ E Account and/or Website. In such an event, NJ reserves the right to fix fees for the new Products and/or Services introduced or amend/introduce fees for existing Products and/or Services, as the case may be. Changes to the Transaction Fees and / or Subscription Fees shall be posted on the Website and such changes shall automatically become effective immediately after they are posted on the Website.

1Customer is responsible for paying all fees associated with the use of the NJ E Account and /or Website and the Customer agrees to bear any and all applicable taxes, charges, cesses etc. levied thereon. NJ reserves the right to issue a warning, temporarily / indefinitely suspend or terminate the Registration of the Customer and refuse to provide the Customer with the access to the NJ E-Account and Website in case of non-payment of Subscription Fees and / or Transaction Fees by the Customer to NJ. NJ also reserves the right to take legal action in case of nonpayment of Subscription Fees and / or Transaction Fees to NJ.

1All amounts payable under this T&C by the Customer shall be

payable in India and in Indian Rupees (INR) only.

1In addition to NJ’s other remedies, for any late payment of Transaction Fee, Customer shall pay 1.5% per month or the maximum percentage permitted by law, whichever is less, on amounts not paid as due.

1Subscription Fees and Transaction Fees shall be a net amount and any indirect taxes and duties shall be borne by the Customer.

Transaction Process and Delivery Mechanism for Mutual Funds
1The Customer shall identify and authorize those persons who are permitted to access and use the NJ E-Account on the Website on its behalf, and any Transaction that takes place as a result of the same under such NJ E-Account shall be deemed to as authorized by the Customer. The first holder of the Customer’s NJ E-Account shall execute a Power of Attorney in favour of NJ in the form to be provided to it by NJ. In the event the Customer’s NJ E-Account has more than one holder, the second and third holder shall execute a Power of Attorney in favour of the first holder through which the first holder is entitled to carry out all Transactions on the NJ EAccount on the Website.

1The Customer shall be provided a single login-id and password for the NJ E-Account.

1The Customers monies for any Transaction shall be collected in NJ’s pool account and then transferred to the respective AMC or may be directly transferred from the Customers account to the respective AMC’s account, as the case may be.

1With respect to any Transaction pertaining to mutual funds, the Customer will get the transaction account statement in electronic format.

1All the purchase transactions pertaining to mutual funds made through E-Account and or the website shall be allotted an online folio number or will get added to an existing online folio no.

1The customer cannot execute any transaction of the mutual fund units falling under an online folio through the AMC or an ISC or any entity other than the NJ E-Account and / or the website. For executing transactions through a AMC or an ISC or any entity other than the NJ E-Account and / or the website, the customer requires to get the online folio converted to an off-line folio through a duly signed written request submitted to NJ in the format as specified in the schedule D. The request would be subsequently confirmed by the AMC and the conversion of the online folio to an offline folio shall take place within 15 business days from the date of submission of such request to NJ.

1Existing folios of customers can be converted to an online folio by giving a duly signed written request to convert such existing folios into online folios to AMCs in their specified format and to NJ in format as specified in schedule E. The offline folios will be converted into online folios after the subsequent confirmation of the same by the AMC to NJ.

1Details of the Transaction Process and Delivery Mechanism for all other products other than Mutual Funds will be provided on the Website from time to time.

1All the redemption proceeds and dividend payouts shall get credited to the bank account of the customer as registered under the NJ E-Account, directly by the AMC.

The Partner and the Customer agree to treat as confidential and privileged all Confidential Information supplied or received by it and will not divulge or disclose the same to a third party.

Such obligation will not apply to information that has entered into the public domain other than as a result of a breach by one of the Parties of such obligation, or is required to be disclosed further to a court order or as well as any information, which has been expressly excluded from the confidentiality requirement in writing. The Parties further agree not to use any such Confidential Information to the detriment of the other Party in any way whatsoever, at any time. The Partner and Customer agree that it will use all Confidential Information received by it from NJ only in connection with the purpose of fulfilling its obligations as per the T&C and for no other purpose whatsoever. The Partner and Customer agree not to make copies of any such Confidential Information or any part thereof except for the performance of the obligations under the T&C. Partner’s and Customer’s obligations under this Clause VI shall survive the termination of this T&C for any reason whatsoever.

NJ’ Rights
NJ has full rights to reject the Subscription Form of any Customer at its sole discretion. NJ retains the sole right and discretion to change, amend or modify the rules and regulations, T&C and the Subscription Fees and Transaction Fees of any of the Products and/or Services without any prior intimation or prior approval of the Partner/Customer.

The payment of the Subscription Fees and Transaction Fees for any of the Products and/or Services to be availed through the NJ E Account and/or Website shall be non-refundable in the event of early termination of the Registration by any Party. Without limiting other remedies, NJ may issue a warning, temporarily suspend, indefinitely suspend or terminate Customer’s registration to NJ E-Account and refuse to provide any Products and Services to Customer if: (a) the Customer breaches any terms and conditions of this Agreement or the linked policies and information incorporated herein by reference, including our written policies and procedures posted on the Website; (b) NJ is unable to verify or authenticate any information Customer provides to NJ or on the Website; or (c) NJ believes that Customer’s actions may cause legal liability for the Customer, NJ or Service Providers. Once temporarily suspended, indefinitely suspended or terminated, Customer may not continue to use the Website under the same NJ EAccount, a different NJ E-Account or re-register under a new NJ EAccount. Customer has to pay to NJ all amounts due to NJ within one (1) month from the date of termination from the NJ E Account and/or Website. If Partner ceases to be a Partner for whatsoever reason, NJ has the right to service the Customer directly or transfer the Customer to any other Partner.

Partner & Customer Representations and Warranties
1It is competent to enter into a legally binding contract and this T&C under applicable law/s and that it is not incompetent to contract within the meaning of the Indian Contract Act, 1872. 2It shall abide by the Association of Mutual Funds of India (“AMFI”) guidelines, Prevention of Money Laundering Act, 2002, SEBI Act, 1992 and all other applicable guidelines, laws, rules and regulations. 3It will not permit access to NJ E-Account to persons other than persons authorized by it and whose names have been mentioned in the Subscription Form. 4Customer represents and warrants that it is permitted under Indian law and regulation to undertake the Transactions and avail the Services.

NJ Representations and Warranties
NJ shall maintain appropriate infrastructure to provide the Products and Services through the NJ E-Account and Website. The Website and NJ E-Account shall have a secured environment with adequate firewalls, Intrusion Detection Systems and other means of access control, which in the opinion of NJ are adequate and capable of protecting the network against unauthorized access. NJ further confirms that these access control measures will be kept current and will not be removed or reconfigured so as to significantly reduce the risk of unauthorized access.

Intellectual Property (IP)
1NJ owns all IP including all rights in trademarks, marks, logos, symbols, copyright works, reports, diagrams, patents, designs created or held in the Services and Website including but not limited to the domain names, the source codes, the database etc. 2The Partner and Customer shall have no right to use the IP in any manner whatsoever except to the extent expressly permitted by NJ.

Partner and Customer expressly agree to indemnify and hold harmless NJ, and its respective employees, directors etc, from and against any and all damages, liabilities, actions, causes of action, suits, claims, demands, losses, costs, and expenses arising directly or indirectly from or in connection with Partner’s and Customer’s acts or omissions with respect to these T&C’s. The Partner and Customer shall indemnify NJ from all claims, actions, liabilities, losses, costs, arising from third party(ies) as a result of Partner’s and Customer’s unauthorized or improper use of the NJ E Account and/or Website or any other Product or Service. The Partner and Customer shall indemnify NJ from all claims, actions, liabilities, losses, costs, as a result of Partner’s or Customer’s negligence or fault of complying with the KYC or provision of a valid PAN before accessing, using or registering with the NJ E Account and/or Website. NJ shall not be liable in the event of any interruption or stoppage,

malfunction, errors, and any other interference with, in or on the Website or NJ E-Account. NJ shall not be liable for any delay caused in execution and / or rejection in respect of any transaction or the subsequent receipt of such transaction / account statement, or delivery to a wrong person of any information, including but not limited to login information, account

statements, transaction confirmations, electronically or otherwise, that has been made through the NJ E-Account and / or the website for any reason whatsoever. NJ shall not be liable for any delay or non-payment of any proceeds on redemption or dividend payouts by the AMCs to the Customers Accounts for any reason whatsoever. NJ cannot be held responsible or liable for any and all damages, liabilities, actions, causes of action, suits, claims, demands, losses, costs, and expenses, whether direct, indirect, incidental or consequential from such delays, non-executions, rejections, non-communication and /or mis-communication of information, nonpayment of proceeds in regards to any transaction or request for any product and service or otherwise made through NJ E-Account and / or website for any reason whatsoever. If the foregoing limitation is held to be unenforceable, the maximum liability of NJ and its service providers to Partner and/or Customer shall not exceed the amount of fees paid by Customer for the Products or Services that Customer has ordered or availed of

through the NJ E Account or Website.

Term, Suspension & Termination
The Customer is authorized to access and avail the Products and Services through the NJ E Account and/or Website till such time that these T&C are terminated. NJ may suspend or withdraw its Website, Products, Services and other online web-based facilities, in part or in full, at any time without stating any reason and / or prior intimation or approval of the Customer and Partner. The Partner and Customer acknowledge that they are subject to interruption for reasons beyond NJ’s control during the period which the NJ E-Account and / or websites may become inaccessible or incapable of use. NJ reserves the right to terminate the status as Customer under the T&C at any point of time it feels by giving one (1) month prior notice to Customer. NJ reserves the right to terminate the status as Customer forthwith, upon the happening of any one of the following events:

Customer commits a breach of any of its obligations hereunder and does not remedy such breach within 30 (thirty) days after written notice has been given to it by the other requiring such remedy; or Customer becomes insolvent or enters into liquidation or receivership or suffers an administrative receiver to be appointed in

relation to the whole or any part of its assets, or suffers any judgment to be executed in relation to any of its property or assets, if any of these would adversely affect the performance of the obligations under this T&C. (v) In the event of termination of this T&C by NJ for breach by the Customer, the Customer shall, within thirty (30) days pay all the remaining amounts due as on date of termination. Dispute Resolution Any claim, controversy, difference or dispute between the Partner and/or Customer and NJ shall be attempted to be resolved through mutual negotiations within a period of fifteen (15) days from the date of such dispute being subject to negotiations upon mutual agreement. If the dispute is not resolved by negotiation within the above referred fifteen (15) days, such dispute will be referred to and finally resolved by arbitration at Surat in accordance with the Indian Arbitration and Conciliation Act, 1996, for the time being in force, which rules are deemed to be incorporated by reference into this clause. A sole arbitrator appointed by NJ shall conduct the arbitration. The language of the arbitration will be English. The Parties hereto undertake to keep the arbitration proceedings and all information, pleadings,documents, evidence and all matters relating thereto confidential. Not withstanding the above, NJ or Partner or Customer shall be entitled to approach the court of appropriate jurisdiction for the grant of any interim or equitable relief.


Data collection :, Internate,

1. Primary data 2. Secondary data:- Book Magazines

Data for the study was collected by the survey method with the accessories questionnaire Keeping in mind the objectives. The primary data was for attaining the objective while the Secondary data were relied to write the literature. Primary data: Primary data can be obtained through observations or through direct communication with Respondents or through personal interaction. There are several method of collecting primary data through survey & descriptive research. I have used questioner from as for collecting primary data. Which have been very helpful for me to analyze the the exact market potential of and awareness of mutual fund and mutual fund advisors

Secondary data:

Secondary data means, the data has already collected and analyzed by some one else. Various sources of secondary data are as follow…… Books Magazines Internet Newspapers Reports Projects etc.

Market potential of mutual funds.
Low Penetration of Mutual Funds in INDIA Few people have been exposed to the idea & advantages of mutual funds and even fewer actually invest in mutual funds, because of lack of adequate no. of advisors Measure Rupees invested in Mutual Funds out of 100 MF Industry size as % size of economy (GDP) Total size / value of MF industry (Rs. Lac Crores) US > 30 83% > 469 India <2 6% > 3.4

Opportunity to offer such products to clients … Every person can be a customer !!

low Competition of Mutual Fund Advisors

Lack of competition represents a very big opportunity to grow your business anywhere in India. > 15 Lacs Insurance Advisors V/s < 50,000 Mutual Fund Advisors Financial Advisors)

(Very Few

30 Insurance Advisors V/s 1 Mutual Fund Advisor Excellent Past Performance Mutual Fund Equity schemes have delivered very attractive returns in last 5 years, giving over 39% returns annually Scheme name 7 years 10 years Average of diversified MF scheme 19.72 29.66 BSE 30 ( Sensex) 14.71 13.96 NSE 50 13.99 14.33 No. of diversified scheme considered 17 8 3 years 35.17 32.76 29.23 33 5 years 39.32 30.17 27.41 23

Opportunity for you to offer your clients with such equityrelated products for long- term wealth creation

Target Marketing of NJ India Invest: In the initial training sessions we were asked to identify different segments of potential people who could benefit the company most as advisors. Therefore after some thought and research I came to the conclusion that ambitious people who had at least 1-2 hours to spare in a day and wouldn’t mind an extra income would be perfect candidates for the job. Hence, the segments that I surveyed and targeted are given in the following pie chart.

Dynamic Comparison Tool

Insurance Premium/ MF SIP Amount Commission Structure … Insurance Insurance Year 1 Year 2 Year 3 on … 25% 7% 5% Upfront Trail Mutual Funds 2.00% 0.30% 1st year 2nd yr on… Rs. 1,000,000 Yearly

Growth in AUM for Mutual Fund Investments … Results Total Business Done by the Agent/Distributor Total Earnings in Insurance Total Earnings in Mutual Funds Times MF Earnings to Insurance Earnings

15.00% 25,000,000 1,470,000 4,891,239 3.33 In 25 years

AWARENESS OF MUTUAL FUNDS AMONG INSURENCE ADVISORS SUMMER TRAINING PROJECT REPORT Name;_______________Age;______________Address;_______________ Contact no:________________________________
1.What are the products in your existing business? a. life insurance cpostal scheme b. general insurancess d. others

2.Do you know about Mutual Fund SIP 8th wonder of the world as a product for wealth creation of customers? a. Yes c. know slightly 3 Do you know about revenue and commission in Mutual Fund and SIP business for advisors? a. Yes •know slightly 4. Do you know the advantages of adding up Mutual Fund and SIP as a product along with your existing product? a. Yes •Would like to know 5. Would you you like to attend business opportunity program organized by b. No b. No b. No

NJ IndiaInvest? a. Yes c) Yes but not now 6.Can we send representative from NJ IndiaInvest for more information about Mutual Fund? a. Yes b. No c)Yes but with an appointment b. No

7.Have you cleared your AMFI exam? a. Yes b. No

8 If no, would you like to give the exam if adequate reading materials and training given? a. Yes b. No

AnyComments____________________________________________________________________ ___________________________________________________________________________________ _______________________________________________

Analysis of questionere in terms of percentages
1.What are the products in your existing business? a. life insurance cpostal scheme
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

b. general insurances d. others

2.Do you know about Mutual Fund SIP 8 wonder of the world as a product for

a. Yes
100% 90% 80% 70% 60%

b. No

wealth creation of customers?

cknow slightly

50% 40% 30% 20% 10% 0%

3 Do you know about revenue and commission in Mutual Fund and SIP business for advisors? a. Yes cknow slightly b. No

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

4. Do you know the advantages of adding up Mutual Fund and SIP as a product along with your existing product? a. Yes b. No

cWould like to know

100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

5. Would you you like to attend bussiness opportunity program organized by NJ IndiaInvest? a. Yes cYes but not now b. No

6.Can we send representative from NJ IndiaInvest for more information about Mutual Fund? a. Yes b. No c)Yes but with an appointment

7.Have you cleared your AMFI exam? a. Yes b. No

8 If no, would you like to give the exam if adequate reading materials and training given? a. Yes b. No

Summary of findings:
Creating awareness of NJ INDIAINVEST PVT.LTD as one of the major leading advisors, national distribution house of financial product and services in india. While meeting the people I found that almost all of the respondents except the rare one or two were quite aware of the company however most of them were not quite aware of the different products of the company. When told about the whole

concept of mutual fund and how it could be a substitute to the conventional methods of savings, most were impressed and on being made to realize how it was a great tax-saving tool, most started considering their insurance needs. Most of the respondents thought that insurance was a must for every working individual. However majority of the individuals still felt that Mutual Funds was the best method of savings and tax-planning which made it even more easier for me to introduce the wealth generation Plans which were almost similar to ULIP plans and also doubled as an insurance policy. I found that most of the individuals who hadn’t been awared was due the lack of knowledge of the benefits of mutual fund. When I asked the respondents if they were interested in having an additional source of income, the obvious answer was ‘yes’. This set the platform to introduce the business opportunity that NJ INDIAINVEST PVT.LTD, was providing business platform and to make people aware of the various benefits of being a financial advisors for NJ INDIAINVEST PVT.LTD. Most people were aware of the monetary benefits that a mutual fund advisors got but most were not aware of the various other benefits such as Flexibility, R&R, Career Progression and that they need not necessarily have their own infrastructure for commencing the business and the fact that they could use the NJ FUNDZ NETWORK infrastructure anytime as per their convenience. Most found the opportunity interesting, however, the majority of them were not really keen on grabbing it. When asked why, most answered that they didn’t have the time. Some answered that would rather put in their time and efforts towards something that could give them a fixed income rather than commissions whereas some thought being called a mutual fund advisors was degrading for their image. Amongst those who were interested in the opportunity, majority said they would rather be associated with mutual fund as it was a US based company and that they trusted MF more than any private players in the industry.

Some were not interested as they said they did not have enough time for the training as made mandatory by AMFI. Out of the 10 people I surveyed I was successful in converting 3 individuals as MF advisors for NJ FUNDZ NETWORK out of which one was employee of HDFC Bank and two were insurance agent in well reputed company, which was an achievement in itself.

Summary of suggestions:
NJ INDIAINVEST PVT.LTD came up with a plan deciding to waive off the training

fees and therefore, they charge only Rs 8000 as of AMFI registration charge and being a partner of NJ FUNDZ NETWORK to wannabe Financial advisors. Post this decision, very few people opted to become advisors as they were reluctant to paying as most of the companies today do not charge any fees. Therefore I strongly suggest that the training fees should be waived off permanently. Another important thing that I would like to suggest is that a lot of effort should be put into creating awareness of the various benefits that an advisors gets because unfortunately a negative impression has been created of the term mutual fund advisors in the minds of people which has to be rectified.

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