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Research Methodology-

A research process consists of stages or steps that guide the project from its conception through the final analysis, recommendations and ultimate actions. The research process provides a systematic, planned approach to the research project and ensures that all aspects of the research project are consistent with each other. Research comprises defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data ; making deduction and researching conclusion ; and at last carefully testing the conclusion to determine whether they fit the formulating hypothesis. This chapter aims to understand the research methodology establishing a framework of evaluation and revaluation of primary and secondary research. The techniques and concepts used during primary research in order to arrive at findings; which are also dealt with and lead to a logical deduction towards the analysis and results.

There are basically two approaches to research: quantitative and qualitative. A Quantitative approach generally requires numerical data to be collected and/or transforming what is collected or observed into numerical data. It involves measuring or counting attributes. In contrast to quantitative data, qualitative data does not simply count things, but is a way of recording people's attitudes, feelings and behaviors in greater depth. Quantitative not appropriate as an initial learning phase to develop creative ideas. Quantitative data is essentially evaluative, not generative. Qualitative research looks further than numerical evidence such as events, descriptions, comments, behaviors etc and identifies new and emerging categories. This study utilizes a qualitative approach for investigation because of its rich and explanatory nature. Qualitative data consists of words and observations and not

necessarily numbers. As with all data, analysis and interpretation are required to bring order and understanding. In order to ensure an appropriate conceptual framework to work, an in-depth interview method was employed, to better direct the research towards its objectives. The interest in choosing this method can mainly be attributed to the fact that interviews are particularly useful for getting the story behind participants experiences. The interviewer can pursue in-depth information around the topic. Interviews may be useful as follow-up to certain respondents to questionnaires, e.g., to further investigate their responses. The qualitative research interview seeks to describe the meanings of central themes in the life/world of the subjects. A qualitative research interview seeks to cover both a factual and a meaning level, though it is usually more difficult to interview on a meaning level. Unlike surveys or questionnaires, interviews are more personal and direct, provide the opportunity for asking follow up questions and interviews are generally easier for respondents. Research Design- Descriptive


There are two types of data collection methods: Primary Data Secondary data