ALFIE GREEN - BASTILLE BAD BLOOD MUSIC VIDEO

R E P R E S E N TAT I O N

R E P R E S E N TAT I O N
Representational theory is a complex

notion that deals not only with how factors (e.g. people, places) are represented,
But also why certain representations

exist and the effect of those representations on the mass audience.

Crucially representational theory

looks to explore the ideologies behind the representation.

W H Y R E P R E S E N TAT I O N M AT T E R S
Representations invite audiences to

understand the video and agree with them in certain preferred ways. Different interpretations are possible to some extent, depending on the audience. image, a sequence of images or a whole programme. re-present it they are representing things that have already occurred.

A representation can be a single

The media do not present reality they

M O R A L PA N I C
Whatever representations are used,

there are ideologies, meanings and values that are implicit in that presentation.

Clearly this gives great power and

responsibility to media institutions as the representations, to some extent can influence social attitudes to social groups in many ways.

In particular some institutions could be

accused of starting what Stanley Cohen coins moral panics.

IDEOLOGY
OSullivan States that underpinning most of the media, various powerful vested interests operate to ensure that particular representations are manifested. Noam Chomsky argues that the media serve the interests of the state and corporate power. Ideology then is a set of beliefs and ideas that are presented in a media text. Dominant Ideologies those which are accepted and understood by the majority of people as part of our culture and expectations.

HEGEMONY
Gramsci defined hegemony as the way Althusser argued that ideology is a

in which those in power maintain their control.

Dominant ideologies are considered

hegemonic. An accepted hegemony, in our culture, is that the police are always right.

force in its own right ideologies reinforce common sense assumptions, attitudes and expectations e.g. women are better parents, men are stronger, homosexuality isnt natural.
My video plays on this, putting the

female in the main protagonist role as the murderer.

HEGEMONY
Gramsci defined hegemony as the way Althusser argued that ideology is a

in which those in power maintain their control.

Dominant ideologies are considered

hegemonic. An accepted hegemony, in our culture, is that the police are always right.

force in its own right ideologies reinforce common sense assumptions, attitudes and expectations e.g. women are better parents, men are stronger, homosexuality isnt natural.
My video plays on this, putting the

female in the main protagonist role as the murderer.