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They can conquer who believe they can.

William Dryden

GHANA

SME ONEHUNDRED
Be Elevated

May 31, 2014,State Banquet Hall, Accra.

A symbol of courage, belief and resilience

Be Elevated

GHANA

SME ONEHUNDRED

Contents
Background Aims and Objectives Eligibility Criteria Evaluation Themes Special Award Categories Benefits to Awardees and Members Selection Process Application & Ranking Process Eligibility Criteria Events Media Blueprint Enquiries 2 3 4 5-9 10-15 16-17 18 19 20 21 22 23
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GHANA

SME ONEHUNDRED

Background
The Ghana SME 100 Awards seek to identify Ghanas top SMEs that are role models for the business community. Unlike other rankings which are based mainly or purely on financial indicators, the Ghana SME 100 ranking places a balanced emphasis on financial and non-financial themes that affect enterprise performance and development. More than just a ranking, the objective of Ghana SME 100 is to inspire willing and able SMEs that have the potential to be world-class enterprises, to invest in innovation and people to sustain growth. The ranking also serves as a tool for helping SMEs identify capability gaps for improvement. The ultimate outcome is for Ghana to have more growth-oriented, innovative, capable and sustainable enterprises that can boost the socio-economic development of the nation.

GHANA

SME ONEHUNDRED

Aim and Objectives


Aim: Showcase and groom SMEs that Ghana can be proud of. Objectives: 1. Create greater awareness and a national motivational psyche. 2. Market the capabilities of Ghanas SMEs to global investors. 3. Encourage and inspire SMEs to be part of Ghana SME 100. 4. Create and celebrate Ghanas SME icons. 5. Create a culture of transparency and good corporate governance. 6. Identify and share best management and excellence practices.

GHANA

SME ONEHUNDRED

Eligibility Criteria
The company must be an SME by definition. Other criteria are as follows:
Criteria
Type of company

Description
The enterprise must be a for-profit business.

Presence

The enterprise must be registered in Ghana with the Registrar Generals Department. The enterprise must be in existence in Ghana for a minimum period of 3 years at the time of application.(Except the Rising Star Award) The enterprise must disclose audited financial statements for the past 3 years for the purpose of screening and follow -up application. Once shortlisted for evaluation, the enterprise must participate in the process of discussions, interviews, site visits, etc. and must furnish supporting details as required.
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Existence Audited Financial Statements

Willingness to Participate

GHANA

Evaluation Themes
Overview of theme areas and key weights
Financial Parameters
50%

SME ONEHUNDRED

Growth Performance Financial Soundness

25%

25%

SME 100 Evaluation Criteria

Innovation

15%

Non -Financial Parameters


50%

Human Capital Development International Orientation Corporate Governance

15%

10%

10%

GHANA

SME ONEHUNDRED

Evaluation Themes
Overview of key themes
1. Growth Performance

6. Corporate Governance

2. Financial Soundness

Themes

5.International Orientation

3. Innovation

4. Human Capital Development

GHANA

Evaluation Themes
Explanation of Parameter

SME ONEHUNDRED

Growth performance refers to the growth of the SME applicant in terms of


1. Growth Performance 25% business performance, measured over a period of 3 years. Growth performance measurement entails:

Growth in sales - i.e. Cumulative annual growth rate (CAGR) in total


sales over the 3 year period.

Growth in net profit - i.e. Cumulative annual growth rate (CAGR) in


net profit over the 3 year period

Financial Soundness indicates the current financial strength of the applicant


2. Financial Soundness 25% SMEs business.

The assessment of financial soundness is based on a combination of various

financial ratios including return ratios (Return on Net worth, Return on Total Assets), liquidity ratio (Current Ratio), leverage ratio (Debt to Equity Ratio) and cash flow ratio (Cash Flow to Sales).

GHANA

Evaluation Themes
Explanation of Parameter

SME ONEHUNDRED

Defined as a new way of doing something or "new stuff that is made useful.
3. Innovation 15% It may refer to incremental and emergent or radical and revolutionary changes in thinking, products, processes, or organizations.

Refers to both the process of doing something new and the output or result
arising from the innovative actions. Innovation may be linked to performance and growth through improvements in efficiency, productivity, quality, competitive positioning, market share etc.

4. Human Capital Development 15%

Defined as the knowledge, skills, competencies and attributes embodied


in individuals that facilitate the creation of personal, social and economic well-being.

In the business context, it includes the competencies and commitment of


the people within an organization i.e. their skills, experience, potential and capacity.

It can be a source of competitive advantage for organizations.


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Evaluation Themes
Explanation of Parameter

GHANA

SME ONEHUNDRED

The assessment of financial soundness is based on a combination of vari5. International Orientation 10% ous financial ratios including return ratios (Return on Net worth, Return on Total Assets), liquidity ratio (Current Ratio), leverage ratio (Debt to Equity Ratio) and cash flow ratio (Cash Flow to Sales). torships, agency arrangements, etc.

It includes international outreach through joint ventures, alliances, distribu-

Corporate governance, while underpinned by the principles of openness,

6. Corporate Governance 10%

integrity, and accountability, is about the management and control of companies, providing a framework that defines the rights, roles, and responsibilities of various groups. Companies will be assessed on presence of Advisory Board, documentation of rights, roles & structure of the Board of Directors, effectiveness of management control and documentation of key policies & procedures.

This theme will also measure companys efforts towards achieving corporate
excellence as demonstrated by Awards, Quality Certifications etc.

Special Award Categories


Industry Leadership Award

GHANA

SME ONEHUNDRED

Based on the rankings, SMEs which emerge as leaders in their respective


industries will be given special recognition awards.

The top 3 companies for each of the following industries will be awarded.
- Agriculture and Agribusiness - Education - Financial Services - Information and Communication Technology - Petroleum and Mining Services - Commerce - Health - Manufacturing - Services

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GHANA

SME ONEHUNDRED

Special Awards Categories


(By Invitation Only)

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Special Award Categories


Platinum Entrepreneur Award

GHANA

SME ONEHUNDRED

Definition This is bestowed on a successful individual who has achieved as an out standing entrepreneur.

Selection Criteria The award recipient must have exhibited entrepreneurial spirit and must be originated from small medium businesses. His/her achievements must be impressive enough to inspire the aspirations of thousands of SME entrepreneurs who are looking for a role model to emulate, especially as a CEO or Managing Director of a listed company. (By invitation only)

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Special Award Categories


SME Advocacy Award

GHANA

SME ONEHUNDRED

Definition This award is bestowed on corporations/institutions such as government statutory bodies, NGOs, financial institutions or service providers/ facilitators which have contributed significantly to the promotion and development of SMEs in the country. The contribution could be pecuniary or non-pecuniary in nature to the SMEs community to help develop or improve their operations.

Selection Criteria Invitees must have played a prominent and proactive role in the promotion and development of SMEs, especially during their formative or growing stages, by providing solutions that enhance SME's competitive edge and operation efficiency. (By invitation only)

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Special Award Categories


SME Rising Star Award

GHANA

SME ONEHUNDRED

Definition This is bestowed on young SMEs which have displayed great potential to become successful players in local and international marketplace. They are companies that are on the verge of a breakthrough and will become successful, when given the necessary financial support, guidance and nurturing. There will be two awards for male and female winners.

Selection Criteria The company must be able to present a unique, competitive and potential business concept and/or strategy yet to be executed and/or successful. (By Invitation)

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Special Award Categories


SME Social Responsibility Excellence Award

GHANA

SME ONEHUNDRED

Definition This award is to salute the years most outstanding communication initiatives and programs in the highly competitive and dynamic Corporate Social Responsibility (CSR) arena on non-listed SMEs that give attention to social and environmental concerns in addition to economic goals (balancing between financial profits, economic value addition and social good).

Selection Criteria To be eligible, the campaign or PR initiatives must have taken place (either in part or in full) during the last 2 years. Some of the work must have occurred during this time, but its not necessary for it to be completed during the eligible period, and it can be ongoing. (By invitation)

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GHANA

SME ONEHUNDRED

Benefits to Awardees and Members


Prestigious Ghana SME 100 Trophy and Certificate. Ghana SME 100 winners will be an elite group with the privilege of using the Ghana SME100 logo -a sought-after stamp, a symbol of courage, strength and resilience- on their corporate collateral identifying themselves as the cream of Ghana's business crop. Being an SME 100 company is a valuable mark of recognition for any local SME. Other benefits and packages for ERA winners will include: Membership of Enterprise Achievers Network with great opportunities to network with fellow Award winners through regular forums and breakfast gatherings. Opportunity to be featured in ENTERPRISE TV series on SME Achievers. Opportunity for inclusion in coffee-table book for SME Achievers.

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GHANA

SME ONEHUNDRED

Benefits to Awardees and Members...(ctd)


Opportunity to enhance company website with SEO (search engine optimisation) emphasis for global market. Endorsement and mark of recognition of excellence for awardees company. Use of SME Recognition Award logo on awardees corporate collaterals and advertisements. Privileged access to latest industry reports, research studies and ground-breaking information. Fast-lane processing for loan application. (To be worked out with the sponsoring banks). Award Winners Special Celebration package for dinner table, advertisement in souvenir programme, write-up and advertisement in BFT special Ghana SME 100 Award Congratulations Supplement.

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GHANA

Selection Process
Overview of the process Key stages 1
Interested SMEs can register by completing a simple Registration Form

SME ONEHUNDRED

Eligible SMEs would receive a registration number with username & password from SME 100 team

SME to login on the website and provide more details about their business by filling up an Application Form

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Final evaluation by SME 100 team.

5 Shortlisted SMEs would


be visited by SME 100 Team for further evaluation on non financial parameters

Applicants are shortlisted based on financial parameters and invited for further participation

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Award of Ghana SME 100 for 2013

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GHANA

SME ONEHUNDRED

Application & Ranking Process


Overview of the process 1
Interested SMEs can register by completing a simple Registration Form
E 10 2014 - Ghana SM
Company Name Address Phone Company Webs ite

0 Registration Fo

rm

Company Email Year of Establishm Owner / CEO Na ent

me

Owner Email Owner Phone Key Point of Cont act re Proprietorship Limited Liabilty Manufacturing Trading Services Partnership

Business Structu

Line of Business Turnover Range Employee Rang e

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GHANA

SME ONEHUNDRED

Eligibility Criteria
Participating SMEs to meet the following eligibility criteria
To be eligible for the Ghana SME 100 ranking, an enterprise should meet the threshold defined by the official definition of SMEs in Ghana as shown below. An SME is defined as an entity engaged in an economic activity, with a legal form i.e. registered as a business with the Registrar Generals Department and meets the thresholds of employee headcount AND turnover as applicable to the industry group it belongs to (Trading / Manufacturing / Services).

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GHANA

SME ONEHUNDRED

Events

Official Launch This is a media event that affords a select audience to preview the 2013 awards. This will ultimately create buzz and expectation about the awards and have a viral effect. Guests will include current and potential sponsor-partners, high-profile figures, public personalities and of course the media

The Gala Night The live final event is the crown jewel of the awards process. This is when winners are announced to great pomp and pageantry. A highly charged entertainment extravaganza, the final event is the last word in glamour and excitement. The concept is a very elegant banquet event, replete with wining and dining as well as an electrifying line up of entertainment.

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GHANA

SME ONEHUNDRED

Media Blueprint
Based upon target market insights, we have created a media plan that will generate awareness, interest, excitement, as well as participation in Ghana SME 100. We will also be concentrating a large portion of our publicity effort on the promotion of our sponsoring partners, a key part of this strategy. (See media schedule attached). Other Event Promotion In addition to paid and promotional media, we will embark upon a comprehensive publicity and non-media promotional campaign. Press Releases Regular press releases will be arranged and published to increase public awareness before, during and after the expo. Web site www.ghanasme100.org We have developed a year round website that will contain a wide variety of information about the awards and its sponsors. The website will feature on all appropriate media promotion and publicity. Direct Mail We will conduct the bulk of our direct mail using e-mail to the several thousand people who request information about the awards. Direct Mail invitations will be sent to over 100,000 SMEs across the nation. These include manufacturers, importers, distributors, exporters, buying offices, services provid22

GHANA

SME ONEHUNDRED

For Enquiries Contact


William Adom (Head, Business Development) Address: Evoke Experiential Ghana Ltd P . O. Box AN 7048, Accra North, Ghana Location: #167 Addis Ababa Link East Legon, Accra Telephone /Fax: 0302 255 199 Mobile: 0262 565 911 Email: william.adom@evokeafrica.com Website: www.evokeafrica.com
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