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Profile of ICICI Bank History ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution,

and was its wholly-owned subsidiary. ICICI's shareholding in ICICI Bank was reduced to 46% through a public offering of shares in India in fiscal 1998, an equity offering in the form of ADRs listed on the NYSE in fiscal 2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamation in fiscal 2001, and secondary market sales by ICICI to institutional investors in fiscal 2001 and fiscal 2002. ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and representatives of Indian industry. The principal objective was to create a development financial institution for providing medium-term and long-term project financing to Indian businesses. In the 1990s, ICICI transformed its business from a development financial institution offering only project finance to a diversified financial services group offering a wide variety of products and services, both directly and through a number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first Indian company and the first bank or financial institution from non-Japan Asia to be listed on the NYSE.

After consideration of various corporate structuring alternatives in the context of the emerging competitive scenario in the Indian banking industry, and the move towards universal banking, the managements of ICICI and ICICI Bank formed the view that the merger of ICICI with ICICI Bank would be the optimal strategic alternative for both

entities, and would create the optimal legal structure for the ICICI group's universal banking strategy. The merger would enhance value for ICICI shareholders through the merged entity's access to low-cost deposits, greater opportunities for earning fee-based income and the ability to participate in the payments system and provide transactionbanking services. The merger would enhance value for ICICI Bank shareholders through a large capital base and scale of operations, seamless access to ICICI's strong corporate relationships built up over five decades, entry into new business segments, higher market share in various business segments, particularly fee-based services, and access to the vast talent pool of ICICI and its subsidiaries.

In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger of ICICI and two of its wholly-owned retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank. The merger was approved by shareholders of ICICI and ICICI Bank in January 2002, by the High Court of Gujarat at Ahmedabad in March 2002, and by the High Court of Judicature at Mumbai and the Reserve Bank of India in April 2002. Consequent to the merger, the ICICI group's financing and banking operations, both wholesale and retail, have been integrated in a single entity.

3.3.2.2 Overview ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial powerhouse, and Prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential was amongst the

first private sector insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA).

ICICI Prudential Life's capital stands at Rs. 4,793 crores (as of June 30, 2012) with ICICI Bank and Prudential plc holding 74% and 26% stake respectively. For the period April 1, 2012 to June 30, 2012, the company has garnered total premium of Rs 2,385 crores and has underwritten over 13 million policies since inception. The company has assets held over Rs. 70,000 crores as on June 30, 2012.

ICICI Prudential Life Insurance has maintained its focus on offering a wide range of flexible products that meet the needs of the Indian customer at every step in life.

3.3.2.3 The ICICI Prudential Edge The ICICI Prudential edge comes from our commitment to our customers, in all that we do - be it product development, distribution, the sales process or servicing. Here's a peek into what makes us leaders.

The products of ICICI have been developed after a clear and thorough understanding of customers' needs. It is this research that helps us develop education plans that offer the ideal way to truly guarantee your child's education, Retirement solutions that are a hedge against inflation and yet promise a fixed income after you retire, or Health insurance that arms you with the funds you might need to recover from a dreaded disease.

Having the right products is the first step, but it's equally important to ensure that our customers can access them easily and quickly. To this end, ICICI Prudential has an advisor base across the length and breadth of the country, and also partners with leading banks, corporate agents and brokers to distribute our products.

Robust risk management and underwriting practices form the core of our business. With clear guidelines in place, we ensure equitable costing of risks, and thereby ensure a smooth and hassle-free claims process.

Entrusted with helping our customers meet their long-term goals, we adopt an investment philosophy that aims to achieve risk adjusted returns over the long-term.

Last but definitely not the least, our team is given the opportunity to learn and grow, every day in a multitude of ways. We believe this keeps them engaged and enthusiastic, so that they can deliver on our promise to cover you, at every step in life.
ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial powerhouse, and Prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential was amongst the first private sector insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA). ICICI Prudential Life's capital stands at Rs. 4,793 crores (as of March 31, 2013) with ICICI Bank and Prudential plc holding 74% and 26% stake respectively. For the financial year 2013, the company has garnered total premium of Rs 13,538 crores and has underwritten over 13 million policies since inception. The company has assets held over Rs. 74,000 crores as on March 31, 2013. For the past decade, ICICI Prudential Life Insurance has maintained its dominant position (on new business retail weighted basis) amongst private life insurers in the country, with a wide range of flexible products that meet the needs of the Indian customer at every step in life.

3.3.2.4 Vision & Values Vision: To be the dominant Life, Health and Pensions player built on trust by world-class people and service.

This we hope to achieve by: Understanding the needs of customers and offering them superior products and service Leveraging technology to service customers quickly, efficiently and conveniently Developing and implementing superior risk management and investment strategies to offer sustainable and stable returns to our policyholders Providing an enabling environment to foster growth and learning for our employees And above all, building transparency in all our dealings

The success of the company will be founded in its unflinching commitment to 5 core values -- Integrity, Customer First, Boundaryless, Ownership and Passion. Each of the values describes what the company stands for, the qualities of our people and the way we work.

We do believe that we are on the threshold of an exciting new opportunity, where we can play a significant role in redefining and reshaping the sector. Given the quality of our parentage and the commitment of our team, there are no limits to our growth.

Values: Every member of the ICICI Prudential team is committed to 5 core values: Integrity, Customer First, Boundaryless, Humility, and Passion. These values shine forth in all we do, and have become the keystones of our success.

3.3.2.5 Range of Products ICICI Prudential Life, we understand that different individuals have different needs.

The ideal insurance plan is one that addresses the exact insurance needs of the individual which depends on the age and life stage of the individual apart from a host of other factors.

ICICI Prudential Life offers plans under the following major need categories: (i) Term plans, (ii) Wealth plans , (iii) Child plans , (iv) Health plans (v) Retirement plans , (vi) Group plans, (vii) Rural plans.

3.3.2.5.1 Term plans Term insurance is the simplest and most fundamental insurance product. Term insurance plans are designed to ensure that in the event of the policyholde rs death, the

family gets the sum assured (the cover amount). Term life insurance ensures that your family receives a large lumpsum amount, called the sum assured, in the unfortunate event of death of the policyholder. By offering this benefit at extremely competitive rates, Term insurance plans provide an opportunity to get the protection of insurance cover at extremely affordable prices.
Increasing liabilities:People today prefer to take loans to fulfilling their needs, instead of waiting to save for the future. India's outstanding credit card debt had touched Rs 26,500 crore in May 2008, up by 87% from May 2007. Hence, in your absence, your family needs to take care of this loan. Nuclear family structure:Earlier, people could depend on their extended joint family system to take care of their near and dear ones in case of their absence. However, the share of families with more than 5 members has come down from 64% in 1990 to 56% in 2005 and is expected to decrease further.** Increasing lifestyle diseases:The share of lifestyle diseases in India is increasing. Also, people in senior management are more prone to lifestyle diseases, as per an ICRIER Study. **Source : Household Assets and Liability, NSS Report No. 500, 59th Round (January-December 2003).**Source: Euromonitor International

3.3.2.5.2 Wealth plans As an individual who doesnt desire the best from life? You would undoubtedly want to plan your finances such that you can achieve all your goals - a car, a beautiful home and of course, the comfort and contentment of your family. All of these goals are long term in nature. Wealth insurance plans have been designed to ensure that you can save for these long term goals along with the benefit of life cover and provide protection to your family. Wealth insurance ensures that you receive a lumpsum amount of money at the maturity of the Policy. In the unfortunate event of death during the term of the policy, your family receives lumpsum amount, called the Sum Assured. Thus it combines the benefits of protection and saving in a single instrument.

Key Benefits of ICICI Pru Health Saver Coverage under the policy
Guaranteed coverage up to age 75 for you and your family against medical expenses incurred due to hospitalisation Coverage against pre-existing illnesses & conditions after 2 years subject to acceptance by the company Provides comprehensive cover by allowing reimbursement for health expenses not covered by the hospitalisation benefit after 3 years A free health check-up once every 2 years after the first year No claim bonus of 5% of the annual limit for every claim free year up to a maximum of 25% Option to continue cover post 5 years even after stopping premiums Avail tax benefits under section 80D on premiums paid under the Income Tax Act, 1961 This benefit in your policy provides you cover against medical expenses that require a minimum of 24 hours hospitalisation. In addition, over 125 day-care procedures are also covered. The following expenses incurred during hospitalisation are covered, subject to your annual limit: 1. Room, boarding and nursing expenses as charged by the hospital where the insured availed medical treatment. You are entitled to a A. Hospitalisation Insur
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3.3.2.5.3 Child plans As a parent, you would not like to compromise your child's bright career, regardless of the rising cost of education. All you need is a savings plan that is designed to provide money at key educational milestones and take care of your loved ones future even if you are not around. ICICI Pru child plan comes with a unique Payer Waiver Benefit (PWB). This benefit ensures that in case of death of the parent, the company pays all future premiums on behalf of the parent. This means that the child gets money at important stages of his/her student life and education never suffers due to lack of funds. Education solutions ensures comprehensive financial planning for your childs education/ developmental needs. In this you pay premium regularly or in a single lumpsum and during the key educational milestones of your child you can withdraw the money partially. It offers financial protection to your childs future in the unfortunate event of your death.

3.3.2.5.4 Health plans Designed to ensure that you and your family get the medical treatment whenever you need it. Secure your family now with our health plans. Health insurance insures

you and your family against expenses arising due to a medical emergency and uncertainty of health such as a hospitalisation or the onset of a critical illness. It prevents a medical emergency from becoming a financial one; it ensures your health care needs are taken care of without you having to dip into your existing savings or compromising your future goals.

3.3.2.5.5 Retirement plans Our pension plans are designed to ensure that your retirement years truly become your golden years. They will provide you the financial security to pursue your unfulfilled dreams. Retirement insurance ensures that you or your family members receive a regular pension amount post a retirement date. You have the flexibility to choose the retirement date and the manner in which you receive the pension.

3.3.2.5.6 Group plans Employees these days are constantly on the prowl for "better opportunities". How then do you get them to focus on your job and stay committed for long tenures? Human Resource experts agree that employees work with utmost dedication when they believe their organization truly cares about their wellbeing.

One way of showing the concern for employees is to shoulder the two responsibilities they worry about most: Security of and Savings for their families. Group Insurance Plans from ICICI Prudential enable you to effortlessly provide your employees with both, savings and security, so they can pass on the benefits to their loved ones. Your kind gesture to safeguard their family's future will undoubtedly serve as great encouragement for your employees, and they will gladly offer you their wholehearted commitment. With ICICI Prudential's Group Insurance Plans your employees get: Incomparable financial benefits that guarantee their safety and financial stability. Sound financial planning that empowers them to meet their changing financial objectives. Quality service initiatives and transparency across all operations.

3.3.2.5.7 Rural plans ICICI Prudentials rural business initiative has played a very important role in reaching the underserved segment through its rural insurance plans. ICICI Prudential has covered more than 2.5 million lives across as many as 16 states in India. Both our rural plans Sarva Jana Suraksha and Anmol Nivesh are tailored to meet the unique requirements of rural investors. The plans offer Life cover, low and affordable premiums and hassle free procedure.

3.3.2.6 Products

Commitment to customers is at the core of every aspect of the companys initiatives, be it product development, distribution, the sales process or servicing and claims settlement. Product development is undertaken basis thorough research and understanding of the needs of customers. For over a decade, ICICI Prudential Life Insurance has maintained its focus on offering a wide range of flexible products that meet the needs of the Indian customer at every stage in life. This has ensured that the various products offered by the company strategically fit into the financial plan of the customers and helps them achieve their various long term financial goals. In addition, ICICI Prudential Life also has a comprehensive multichannel distribution network spanning various geographic and income segments to ensure that its products and services are accessible to customers. ICICI Prudential Life Insurance has been helping customers meet their long term financial goals by adopting an investment philosophy that aims to achieve risk adjusted returns over the long term. The customer centric approach and focus on innovation has enabled the company to garner the unstinted support of its customers and there creating a trusted brand in the Indian life insurance sector.

3.3.3 Insurance Solutions for Individuals ICICI Prudential Life Insurance offers a range of innovative, customer-centric products that meet the needs of customers at every life stage. Its products can be enhanced with up to 4 riders, to create a customized solution for each policyholder.

3.3.3.1 Savings & Wealth Creation Solutions

ICICI Pru Life Stage Wealth II is a unit linked insurance plan that offers multiple choices to decide how your savings would be invested based on your risk appetite. UIN - 105L118V02 ICICI Pru LifeTime Premier is a comprehensive savings plan that offers you a choice of portfolio strategies for your savings and at the same time secures you against uncertainties of life. UIN - 105L112V02 ICICI Pru Pinnacle Super is a unit linked insurance plan that gives you the advantage of varying exposure to equities with downside protection, so that your investments are protected in financially volatile times. UIN - 105L121V03 ICICI Pru Elite Life is a unit linked insurance plan that offers you multiple choices on how to invest your savings along with an insurance cover.UIN - 105L125V02 ICICI Pru Elite Wealth is a unit linked insurance plan that offers you the greatest value for your hard earned savings. Also, you get rewarded with Loyalty Additions from the sixth year onwards to maximize the return on your investments. UIN - 105L126V02 ICICI Pru iAssure Single Premium a conventional non-participating single premium product that provides you Guaranteed Maturity Benefit and also offers a life cover to take care of your loved ones in your absence.UIN - 105N123V01 ICICI Pru Guaranteed Savings Insurance Plan is a limited pay endowment product that allows you to enjoy the benefits of a long term savings plan ensuring that you and your family are free of any financial worries. UIN - 105N114V02 ICICI Pru Future Secure is a participating endowment life insurance plan that helps you save for specific goals in the future, while providing protection for your family from financial distress in case of your untimely demise. Thus the dual benefit of savings

and protection it helps you ensure a secure future for your loved ones. UIN 105N117V01 ICICI Pru Whole Life provides you with a unique double advantage of savings and protection that not only allows you to meet your goals but also seeks to ensure that your dear ones will continue to live their lives in comfort without financial worries in case of unforeseen eventuality. UIN - 105N116V01 ICICI Pru Save 'n' Protect is plan for those who want to accumulate funds on a regular basis while enjoying insurance protection. UIN - 105N004V02 ICICI Pru CashBak is a single policy that combines the triple benefit of protection, savings & periodic liquidity. UIN - 105N005V02 3.3.3.2 Protection Solutions ICICI Pru iCare is a term insurance plan that you can buy online at your convenience at their home in a simple manner. UIN - 105N122V01 ICICI Pru Pure Protect is a flexible and affordable term product, with which you can ensure your life and provide total security for your family in case of an unfortunate event. UIN - 105N084V01 ICICI Pru LifeGuard is a protection plan, which offers life cover at low cost. It is available in 2 options level term assurance with return of premium & single premium. UIN - 105N006V02

3.3.3.3 Child Plans ICICI Pru SmartKid Regular Premium is an endowment regular premium life insurance plan which comes with a unique Payer Waiver Benefit (PWB). This benefit

ensures that in case of death of the parent, the company pays all future premiums on behalf of the parent. This means that the child gets money at important stages of his/her student life and education never suffers due to lack of funds.UIN No - 105N014V02 ICICI Pru SmartKid Premier is a ULIP plan which ensures your childs education continues even if you are not around. In this Plan you need to invest premiums regularly over a period of time and the returns that you get will depend on the performance of the underlying fund performance. UIN - 105L120V01

3.3.3.4 Retirement Solutions ICICI Pru Immediate Annuity is a single premium annuity product that guarantees income for life at the time of retirement. It offers the benefit of 5 payout options. UIN - 105N009V06

3.3.3.5 Health Solutions ICICI Pru Hospital Care II is a family floater plan covering your spouse and children. This fixed benefit hospitalisation and surgical plan complements your existing coverage by offering payouts over and above any health plan you have, thus availing best possible medical treatment, without having to bother about the cost of the treatment or quality of care. UIN - 105N108V01 ICICI Pru Crisis Cover is a product that will provide long-term coverage against 35 critical illnesses, total and permanent disability, and death. UIN - 105N072V01

ICICI Pru Health Saver is a whole of life comprehensive health insurance policy which provides a hospitalisation cover for you and your family and reimburses all other medical expenses not covered in the hospitalisation benefit by building a health fund for you and your family. UIN - 105L087V01

3.3.3.6 Group Insurance Solutions ICICI Prudential also offers Group Insurance Solutions for companies seeking to enhance benefits to their employees. Group Gratuity Plan: ICICI Prudential Life's group gratuity plan helps employers fund their statutory gratuity obligation in a scientific manner and also avail of tax benefits as applicable to approved gratuity funds. Group Leave encashment Plan: ICICI Prudential Lifes Group offers a market linked and traditional leave encashment plan designed to aid the employer to build a fund to meet their future leave encashment liability. The contributions made will be invested as per the chosen investment plans and will be available for payment of the benefit when it falls due. Additionally, the product also provides for term cover for all the employees covered under the policy. UIN - 105L079V01 Group Term Insurance Plan: ICICI Prudential Life's flexible group term is a oneyear renewable life insurance policy that enables you to provide every member of your team with an affordable life cover. Group Term in lieu of EDLI Scheme: ICICI Prudential's Group Insurance Scheme in lieu of EDLI has been certified by the Employee Provident Fund Organization (EPFO) as a superior product that provides greater insurance benefits than the cover offered by EPFO.

Credit Assure With Credit Assure, we offer an innovative and affordable term life insurance plan that covers loans against the unfortunate event of death, with complete convenience in application. The scheme is simple and hassle-free. In other words, peace of mind guaranteed.

3.3.3.7 Flexible Rider Options ICICI Prudential Life offers flexible riders, which can be added to the basic policy at a marginal cost, depending on the specific needs of the customer. Accident & disability benefit: If death occurs as the result of an accident during the term of the policy, the beneficiary receives an additional amount equal to the rider sum assured under the policy. If an accident results in total and permanent disability, 10% of rider sum assured will be paid each year, from the end of the 1st year after the disability date for the remainder of the base policy term or 10 years, whichever is lesser. Critical illness benefit: Critical Illness Benefit Rider provides protection against 9 critical illnesses to the policyholder when attached to the basic plan. Income Benefit Rider: In case of death of the life assured during the term of the policy, 10% of the rider sum assured is paid annually to the beneficiary, on each policy anniversary till maturity of the rider. Income Benefit rider is available with SmartKid Child Plans. Premiums paid under this rider are eligible for tax benefits under Section 80C. Waiver of Premium Rider (WOP): On total and permanent disability due to an accident, all future premiums for both the base policy and rider(s) will be waived till the end of the term of the rider or death of the life assured, if earlier.

Waiver of Premium Rider on Critical Illness Rider: This rider waives all your future premiums of your base policy on occurrence of specified 20 Critical Illnesses. This ensures that your policy benefits continue as planned.

3.3.4 Promoters ICICI Bank: ICICI Bank Limited (NYSE:IBN) is India's largest private sector bank and the second largest bank in the country, with consolidated total assets of US$ 111 billion at June 30, 2012. ICICI Banks subsidiaries include Indias leading private sector insurance companies and among its largest securities brokerage firms, mutual funds and private equity firms. ICICI Banks presence currently spans 19 countries, including India. About Prudential Plc: Prudential plc is incorporated in England and Wales, and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services through its subsidiaries and affiliates throughout the world. It has been in existence for over 160 years and has 363 billion in assets under management (as at 30 June 2012).

3.3.5 Awards and Recognitions ICICI Prudential Life Insurance has been conferred the Insurance Company of the Year Award 2011 and Company of the Year Award 2011 Life Insurance at The Indian Insurance Awards 2011 instituted by the reputed insurance journal of India Insurance Review, in association with Celent, a research and consulting firm. ICICI Prudential Life Insurance has been awarded the prestigious award for the Best Leading

Private Player Life Insurance 2011 at the CNBC TV18 Best Bank and Financial Institution Awards for FY11. ICICI Prudential Life Insurance was awarded the ICWAI National Award for Excellence in Cost Management 2010 under the Private sectorService (Large) category at ICWAI annual event.

ICICI Pru Life ranked as the Most Trusted Pvt Life Insurance brand in the Brand Equity "Most Trusted Brands 2009" survey. The International Council of Customer Service Organizations (ICCSO) recently awarded ICICI Prudential Life, the International Service Excellence Awards 2009 in the categories of Customer Charter Winner, Service Excellence in Large Business Highly Commended and Customer Service Leader awarded to Ms. Priya Nayak, VP-Service Quality. CICI Prudential Life

Insurance has won the first runner up award for the Best Defect Elimination in Service & Transaction category at Asian Six Sigma Excellence Summit 2009.

ICICI Prudential Life won a Gold award for AboutULIPS.com and Health Saver campaign, innovation award for www.taxguru08-09.com and a silver award for its Insurance yoga campaign at the ICICI Group Marketing Excellence award. Confederation of Indian Industry (CII) - Western Region recently awarded ICICI Prudential Life a 'Commendation for Strong Commitment to HR Excellence 2008' at the CII HR Summit 2008. ICICI Prudential Life Insurance was awarded with the coveted 'ICAI Award for Excellence in Financial Reporting' by the Institute of Chartered Accountants of India (ICAI) for the financial year ended March 31, 2008. ICICI

Prudential Life was awarded the Life Insurance Company of the Year at the12th Asia

Insurance Industry Awards 2008. CICI Prudential Life was awarded with two Bronze Effies in the sevices category for its Corporate campaign and Retirement Number campaign ICICI Prudential Life Insurance won the award for the Best Life InsurerRunner up at the Outlook Money & NDTV Profit Awards 2008. ICICI Prudential Life was awarded the SAP ACE 2008 Best Business Objects Award for its IT practices. ICICI Prudential Life won the Award for Brand Excellence in the Banking and Financial services category at the Asia Brand Congress 2008. ICICI Prudential Life won the UK Trade & Investment India Business Awards 2008 in the Business Partnership AwardLarge Company category. ICICI Prudential Life won the ICICI Group Marketing

Excellence Award 2008 in three key categories for its marketing initiatives. ICICI Prudential Life was awarded the INDYs Award for Excellence in Mass Communication in the category of Most Creative Advertisement-Television.

ICICI Prudential Life Insurance won the award for the Best Life Insurer-Runner up at the Outlook Money & NDTV Profit Awards 2007. ICICI Prudential Lifes,

retirement solutions campaign for the year 2006-07 was awarded the Bronze Effie trophy in the services category.It also won the Brand Equity Bravery Award 2007, instituted by Ad Club. ICICI Prudential Lifes website, www.iciciprulife.com was awarded the best website among private life insurers at the Web 18 and Frost & Sullivan Genius of the Web Awards 2007 for commendable work in the online medium.

Innovation Award for launching Diabetes Care Prudence Award 2006. People Award for excellence in training and people development - Prudence Award 2006.

India's Most Customer Responsive Insurance Company. Avaya GlobalConnect Economic Times. Customer Responsiveness Awards. Most Trusted Private Life

Insurer. The Economic Times - A C Nielsen Survey of Most Trusted Brands 2003, 2004 and 2005. Corporation Asia. Prudence Customer Centricity Award 2004 & 2005. Prudential

India's Most Customer Responsive Insurance Company. Avaya GlobalConnect Economic Times. Customer Responsiveness Awards. Most Trusted Private Life

Insurer. The Economic Times - A C Nielsen Survey of Most Trusted Brands 2003, 2004 and 2005. Prudence Customer Centricity Award 2004 & 2005. Prudential

Corporation Asia. Best Life Insurer 2003. Outlook Money Awards 2003 & 2004. IMM Award for Excellence. Institute of Marketing & Management. Organisation with

Innovative HR Practices Indira Group of Institutes. Superbrand 2003-04: Organisation with Innovative HR Practices Asia-Pacific H R Congress Awards for HR Excellence.

India's Most Customer Responsive Insurance Company. Avaya GlobalConnect Economic Times. Customer Responsiveness Awards. Most Trusted Private Life Insurer. The Economic Times - A C Nielsen Survey of Most Trusted Brands 2003, 2004 and 2005. Best Life Insurer 2003. Outlook Money Awards 2003 & 2004. IMM Award for Excellence. Institute of Marketing & Management. Organisation with Innovative HR Practices Indira Group of Institutes. Superbrand 2003-04: Organisation with Innovative

HR Practices Asia-Pacific H R Congress Awards for HR Excellence. Silver Effie for Effectiveness of the Retire from Work not life advertising campaign Effies 2003.