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ENCASED
IPHONE BIKE MOUNT

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THE PROBLEM
DESIGN A PRODUCT THAT PHYSICALLY INTERACTS WITH AND ENHANCES A SMARTPHONE OR TABLET DEVICE.
MY STORY
Having recently crashed my bike and destroyed my relatively new iPhone, I sought to create a better solution for using an iPhone while cycling that would protect, display, and maximize its effectiveness as a riding aide.

IDEATION

DESIGN GOALS
Safety and protection from crashes and the elements Mount with good visibility for GPS Passive sound amplification Battery backup power Flashing safety light

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PROTOTYPING
Volume up/down, home, and lock buttons provide all necessary functions.

FUNCTION
Sound hole provides passive speaker amplification to listen to music without the hazard of headphones.

Adjustable diameter handlebar mount.

Bottom half hinges to allow easy insertion/removal of iphone. Built-in battery backup utilizes lightning connector to provide a boost of power for cycling GPS apps and safety light.

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FEATURES
Adjustable handlebar mount allows for optimal placement and an ideal viewing angle and visibility for ease of interaction while riding and interacting with device. Sophisticated design solution at home on a variety of bikes. Mounts securely to the handlebars providing safe iPhone storage with enhanced functionality.

Frosted corner lens illuminates with the iPhones LED to provide a flashing safety light when riding at night. With the built-in battery backup, the flash lasts many hours without draining the battery.

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DESERT BREEZE
MULTIFUNCTION DRYER

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THE PROBLEM
REDESIGN A HOUSEHOLD PRODUCT THAT KEEPS BRAUNS CURRENT STYLING LANGUAGE IN MIND AS WELL AS DEITER RAMS LANDMARK PRINCIPLES OF GOOD DESIGN.

IDEATION

INSPIRATION
The dryer takes inspiration from harnessing the heat and elemental power of desert winds to provide an elegant and functional drying solution.

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EVOLUTION

IMPLEMENTATION

THE REAR VENT MIMICS WIND LINES CONTOURED IN THE DESERT SANDS.

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JACKPACK
BIKE COMMUTER JACKET

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THE PROBLEM
DESIGN A FUNCTIONAL SOFTGOOD THAT SOLVES A VARIETY OF ISSUES FOR CYCLISTS, COMMUTERS OR BIKEPACKERS ADDRESSING THREE TARGET GOALS. PERSONA - Stu
28 years old Doesnt own a car Works in a bicycle fabrication shop Commutes 25 miles a day by bike Needs to carry tools, change of clothes, lunch, groceries, water bottles, extra shoes and jacket in case it rains, sometimes cameras Rides after dark every night, visibility a huge safety concern Occassionally goes on 3-4 day tours to breweries and destinations within 200 miles; bike camps Wears backpack daily, but has rack mounts on bike

IDEATION

SAFETY
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COMFORT CAPACITY
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FUNCTIONAL MOCKUPS
Failed backpackstyle straps External backpack orientation Experimenting with rear load positioning for comfort Front chest straps distribute load evenly for ergonomic comfort Reflective DWR Material Provides Visibility for Safety at Night Full Length Zipper Weight Distribution Strap

FEATURES
Zippered Back Compartment Provides Gear Hauling Capacity

Initial rear cargo pocket

Successful crossed-straps distribute load more evenly

U-Lock Carrier Made From Sustainable Recycled Tires

Comfort Split-bottom Relief

DWR Waterproof Ripstop Shell Keeps Rider and Gear Dry

Jacket Converts Into a Backpack For Warmer Conditions, Yet Still Retains Functionality

Crossed Straps Evenly Distribute Load

Clips and Buckles are Hidden in Stash Pocket

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OVATE
ELEGANT SOUND

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THE PROBLEM
DESIGN A WIRELESS SPEAKER SYSTEM TO STREAM MUSIC WIRELESSLY FROM AN IPHONE/IPAD PRODUCE ROOM-FILLING HIGH QUALITY AUDIO FROM AN AESTHETICALLY-STUNNING DESIGN AT HOME IN A VARIETY OF HIGH-END DWELLINGS AND ROOMS. GOALS
Incoporate subwoofer and a full dynamic range of speakers into one single unit creating unrivaled sound and minimal aesthetic leading to versatility. Utilize high-end materials lending to a feel of exclusivity, perhaps even exotic woods where no two pieces are the same. Ultra sophisticated precision feel, i.e. from CNCd aluminum enclosures.

IDEATION

PERSONA The affluent urban minimalist. Clean Modern Sporty Refined Sophisticated Timeless

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CONCEPT EVOLUTION

FINAL - LOW VOLUME

Fabric/Bent Metal

Bent Sheetmetal

CNCd Hardwood

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FINAL DESIGNS
I DESIGNED BOTH A LOW-COST, HIGH-VOLUME SPEAKER FOR THE MASS MARKET CONSUMER AS WELL AS A LOW-VOLUME LUXURY SPEAKER FOR THE DISCERNING AND REFINED HOUSEHOLD.

Low-volume speaker

DMS DynaMick Sound


High-volume speaker

High Volume Speaker

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RAPTOR
ELECTRIC SUPERBIKE Group-Designed
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THE PROBLEM
DESIGN A HIGH-PERFORMANCE ELECTRIC SPORTBIKE TO COMPLIMENT LIGHTNING MOTORCYCLES SUPERBIKE AND INCORPORATE THEIR EXISTING STYLING LANGUAGE IN AN APPROACHABLE BIKE GOALS
Commercially viable to larger market Ergonomics a priortiy - comfortable performance 58 degree lean angle Preserve Lightning DNA Incorporate tablet dash Lightnings Superbike

INSPIRATION

HIGH TECH

SEXY

PERSONA
The conscientious high performance rider. High-Tech Powerful Agile Sexy

POWERFUL
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AGILE
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CONCEPT EVOLUTION

My side fairing design was selected for the final direction. The client liked the dynamic lines, and transparent lit battery cover.
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