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FMARKETING MARKET MIX

Indian Bank Santhome Branch having deposit, loan schemes at various interest rate for customer. They follow single window concept and in some of the transactions, service changes are nil. On request from the customer, ranch lifts the cash at the customer premises with service charges. Branches are computeri!ed having required manpower, stationery, "BS No. #. ). *. Questions Answer $hich are all the %p&s complied with' #.(lace ).(roduct *.(rice +.(erson ,.(rocess -.(romotion %.(hysical $hich are all +&c&s complied with' #. "ustomer ). "ost *. "ommunication +. "onvenience $hich are all four .&s complied with' #. .en ). .aterials *. .achine +. .ethodology

PRODUCT MIX / PLANNING / PROMOTION No. Questions #. /ange of products 01eposits, 2oans3 ). "losely /elated (roducts 01eposits3 *. Specific (roduct 0SB3 +. "ash "ounter to Teller 0 functional improvement 3 ,. Teller to 6T. 0Online30additional features3 -. 6T. 0Online3 to 6T. 0Off 2ine30increase the appeal3 %. 84isting (roduct 84isting .arket 9. 84isting (roduct :ew .arket ;. :ew (roduct 84isting .arket #<. :ew (roduct :ew .arket ##. "heque for payment 0purpose3 #). "6 with cheque ook #*. "heque payment immediately #+. "heque 8ncashment any ranch #,. 8lectronic cheque 0truncation3 = 8lectronic anking #-. SO6( "leaning=7ragrance=2irl="over=1etails #%. .r. Toor > $riting 2etters 1irectly #9. ? ? ? > 6dvertise in :ewspapers personnel #;. ? ? ? > 1iscount = 7ree Books )<. ? ? ? > 6gent in every city )#. ? ? ? > (u licity from others CRM (Custo er Retention M! t" # $i%% G&te No. #. ). *. +. ,. Questions 1esign the product according to customer requirements 7i4ed /ate of interest, floating rate of interest, concessional interest rate of loan, higher interest rate for deposits $hy' 6ll the ranch Staff should know a out the various products availa le $hy' 8ven Su >Staff should market and sell the product $hy' Training on .arketing to e given to all staff $hy'

Answer .i4 2ine Item 5uality Improvement 7eature Improvement Style Improvement .arket (enetration .arket 1evelopment (roduct 1evelopment (roduct 1iversification "ore Benefit = (roduct Basic (roduct 84pected (roduct 6ugmented (roduct (otential (roduct (roduct (ersonality 1irect .arketing = Selling (aid=nonpersonal=efficiency=indirect Sales (romotion (ersonal Selling (u lic /elations

Answer "ustomer (reference "ustomer Orientation To sell the products .otivation @nowledge = 84ecution Skills

NE' PRODUCT DE(ELOPMENT No. #. ). *. +. Questions A Bank introduced 18.6T 76"TB2C ased on idea given y an employee .ore potential is availa le, and e4cellent ranch :etwork throughout the country Share Dolders also want to convert shares in physical form into electronic form .arketing 1epartment fi4ed the price for opening, de it, credit, lien noting Step # > Idea Step )(otential,accepta le to ank Step * 6ccepta le to customers Step + >7i4ing the price Answer

,. -. %. 9. ;.

Banks have given the advst in newspapers, TE Target for each employee If you open account within a month, ,<F concession in service charges given The top e4ecutives of the ank having e4cellent pu lic relations with the EI(&s The product launched, when the market price was at (eak 6nd when more pu lic issue in the market

Step , > 6dvertisement Step - > 1irect selling Step % > Sales (romotion Step 9. (u lic relations Step ; > Time for 2aunching

GAP ANAL)*I* (PARA*URAMAN" *ER(ICE QUALIT) MODEL (GRONROO*" No. Questions Answer #. "ustomer wants O1 faculty whereas the ank has loan facility 7ailure to develop performance specifications as per customer "ustomer e4pect insurance for loan amount ut ank took insurance for property value Standards gap 0Bank differ from customer 3 Information gap 0 inaccurate understanding of ank with customer e4pectations3 Service performance gap 0discrepancy specifications and actual delivery3 "ommunications gap 0 discrepancy Between told and delivered =done3

*.

Bank descri e any counter any transaction , whereas single window concept is not availa le in the ank Bank told customer that the cheque will e passed ut The cheque returned y the ank without inform him

*ELLING PROCE** # Intro+u,e+ -. Pro/. *0er%e1&r #. ). $hatever the credit proposal sent y ranch manager, reGected y regional manager. $hich is known as know your organisation "ash "redit facility against stock and uilding given for ten lakhs. The manager on inspection found out that the stocks are not availa le. De reduced the limit to nil and all the cheques returned. 6s per the scheme, since uilding is mortgaged, cheques should e passed for ten lakhs even though the stocks are nil. $hich is known as @now the product Branches functioning in a particular area where the customers are highly sensitive and quick service required. $hich is known as @now your "ustomer 6B: 6m ro Bank charging interest on housing loan at -F. @nown as @now your "ompetitor The ranch staff known how to sell the product y way of influencing the various types of customers. $hich is known as @now your (rocess of Selling The ranch staff is a le to satisfy the customer needs, ego, y understanding the temperament, e4pressions, communications so that interest is maintained and results in a positive win>win deal. @nown as @eep your "ool Answer Innovators 8arly 6daptor 8arly .aGority 2ate .aGority 2agers (urchase Occasion

*. +. ,. -.

MARKET *EGMENTATION No. Questions #. A Bank introduced single window concept first time ). Based on the success, C Bank also introduced su sequently *. Top :ationali!ed anks also introduced +. /emaining :ationali!ed anks also introduce ,. Small Banks also recently introduced -. .edical e4penses loan to pensioner = Tourist market -. SB customer with a minimum al.#<,<<<=>, insurance premium paid y Bank, "BS facility, serving cash or 11 at the doorsteps, ladies are posted in counters %. SB customer H6& introduced HB& customer for locker facility with the same ranch 9. The ranch classified its customer in to 6,B,", customers have a separate counter for 6 customer 0customer#<F,value %<F3

Benefits Sought customers Bser Status = secondary source Eolume = Bsage /ate

;. #<. ##. #). #*. #+. #,.

.ost of the customer continue their amount with the same ranch even though the deposit int. rate is low = popular Some retired government officials always look for various enefits from the ank Some of the customers always e4pect self respect is more Important, self concept inner directed (oor people want no minimum alance SB accounts EI( customer are having , crore deposit Some retired people avail reverse mortgage loan. So that they need not depend on their children A Bank located in all cities = ensuring the safety on deposit. offering higher interest for ulk deposits = speed, politeness, friendliness with the customers = offering #<< products = providing case documentation for loan

"onservative= rand loyalty Dedonist Social .an :eed 1riven Outer 1irected Inner 1irected 2ocation = Safety =/eturns ="ustomer Service = /ange of Service = 8asy 1ocumentation

2O' TO 2ANDLE DIFFICULT CU*TOMER* No. #. ). Question .um ai customer e4pects quick decisions from the ank manager /etired officers not at all satisfied with the services and ask too many questions (ensioners come to the ranch daily and keep on talking to the staff Some customers ask the manager, whether their deposit will e safe Some customers have comparative study on interest on deposit with other anks and demand for higher Interest T.3e Impulsive customer 6rgument customer 2ow to 0&n+%e 5uick reply (atient reply

*. +. ,.

Talkative customer Indecisive =irrational "ost conscious customer

6llow them to talk ut you do work "reate trust and confidence tell them that the enefits received y customer from other products will compensate this loss

MARKET PLANNING One foreign ank wants to open a ranch at .ylapore. They scan The environment and find out the following details I No. #. ). *. +. ,. -. %. 9. ;. #<. ##. #) Questions (opulation 1etails is known as "onsists of 2ow, middle and higher income is known as :o pollution due to no industries is known as @ottler creative destructions availa le is known as :o law and order pro lem is known as .ostly religious people is known as #< anks operating in a particular area is known as 6ll types of products are availa le in other anks is known as 2ifting = /eceiving cash of paying cash at customer premises 7oreign anks have no union, more power to ranch manager, do or die staff, quick decision making is known as (ts # to ; are known as is known as S@I((I8S children with income =purchasing power .OBCS .othr older, oys younger 1I:@SK dou le income, :o kids (B((I8S poor ur an professions $OO7SI > $ell Off Older 7olks Answer 1emographic factors 8conomic :atural Technology (olitical J 2egal Social J cultural "ompetitive environment @now dthe Suppliers 1istri ution .icro or Internal environment .acro = e4ternal environement

6L8 L/OB(

PRICE No. #. Questions Skimming 1ynamic Lroup 2eader = Loing (enetration (erceivedionali!ed anks ased on Answer

"redit "ard 6nnual fee per year fi4ed as ,<<=> Since there is no demand, the price is reduced to #<<=>. ). If you maintain minimum alance in SB of #<<<<=> discount on hospital ills allowed ,<F *. One locker annual rent is ,<<=>, If you have ) lockers rent is 9<<=> +. $hen I"I"I increase the interest rate on or housing loan, other ank also increase the rate ,. 7or weaker sections, SB minimum alance is /s.,=> at the time of opening an a=c -. In foreign anks service charges is very high whereas in the customer&s perception the service charges are nominal %. 6T. card fee #<<=>, credit care fee #<<=> 2ocker rent fee #<<=>, if you avail all the three pro&s /s.)<<=> 9. In anks main product price decreasing and su sidiary product price increasing ;. If you avail housing loan during the month of 6ugust, processing fee is not charged 0e4hi ition for housing loan3 #<. 7or Senior "iti!ens #F e4tra interest is given ##. /ural SB minimum alance #<<=> whereas in ur an areas is /s.,<<=> #). B(2/ #*. In order to improve the non>interest income, Service charges covering only varia le cost #+. In 1>.att a=c service charges covers fi4ed, varia le, profit #,. Instead of giving )<F discount on locker rent, if you have + lockers, # locker is free #-. The anks transferring a portion of income from advocate ranch to deposit ranch #%. 6ll anks are fi4ing prime leading rate #9. If a customer avails all products from one ank, concessional charges are given #;. If the credit worthiness of the customer is high, int rate is low, if The credit worthiness is low>higher interest rate )<. #. Some anks discriminating their price according to the place, price, income ). 7i4 the price and leave the output to the customer *. 7i4 the output leave the price to the customer COMPETITOR ANAL)*I* No. #. Questions "olgate is no. # toothpaste coy close up coy finds out the weak areas of colgate 0#<<F chemicals and no ayurvedic involved3. (ut 6yurvedic oil to strengthen tooth and Lum and ecome the second largest "olgate immediately introduced toothpaste with salt Eicco toothpaste not a le to withstand the leader and the second 2eader introduced #<<F ayurvedic product which is not availa le (romise toothpaste whose market share is low, following do or die strategy 0no matter how ig, no fancy office3

Ealue "aptive (romotional Segmental Leographical Target /eturn .arginal 6 sorption (sychological Transfer Target 6uction

#. Third 1egree ). Second 1egree *. 7irst 1egree

Answer Offense

). *. +.

1efense 7lanking 5uerrilla

DI*TRI$UTION C2ANNEL FUNCTION* No. #. ). *. +. ,. -. %. 9. ;. #<. ##. #). #*. #+. #,. Questions .r. /aman Intermediary, involved in the process of making a service availa le for customer 0students3 on ehalf of producer 0/6M3 known as De gather information a out customer from various regions and act as eyes and ears for /aG known as De directly contacted customers through .OT = (re=post sale service 1ue to physical pro4imity, De rings together customers and producer efficiently The customers find it convenient to uy due to less price and complementary items free not ook, free lunch = tea De negotiate the price etween producer and customer De provide technical information to customers De transported the materials, stored, distri uted De received the materials y cash from producer and distri uted to customers cash or credit In case the service is cancelled, he ears the risk # to #< are known as (erisha le product 1istri ution "hannel "onsumer dura le 1istri ution "hannel Industrial product 1istri ution "hannel "ompetition Digh 1istri ution "hannel Answer .arketing "hannel .arket Information (romotion "ontact .atching (rice :egotiation (roduct Information (hysical 1istri ution 7inancing /isk Taking 7unctions 1irect # or ) 1irect * or +

MARKET INFORMATION *)*TEM (MI*" No. #. ). Questions .r. Samvel Smith, interacting with people, continuing, generate information to aid managerial decision making is known as De has master data plan covering co>ordination, future orientation, computeri!ed, statistical analysis, regular flow daily, cost effective, centrali!ed, selective De collects, process, analyse, store, disseminate date De maintains .IS to ridge communication gap = produces the information into intelligence = quick decisions to face the changes = to face other competitors De covers oth internal, e4ternal 0.arket intelligence system3, response from customers 0marketing research3, marketing management .IS 7eatures Answer

*. +.

7unctions :eed

,.

"omponents

MARKETING GRID (4.4. 'ARD" #. ). *. +. (roduct .i4 (romotion .i4 1istri ution "onsumer > > > > Improve quality Strong support 6dditional selling points Lreater acceptance > > > > > > 84isting .arket :ew .arket 84isting .arket :ew .arket 84isting .arket :ew .arket (rice or (rice

PRODUCT ANAL)*I* #. :o change in product ). :o change in product *. "hange in (roduct +. "hange in (roduct ,. :ew (roduct -. :ew (roduct OPERATING EN(IRONMENT
6 B " 1 "BSTO.8/S "O.(8TITO/S LOET. 6:1 T8"D:O2OLC 622 TD8 6BOE8

Lreater Integration :ew Bsers Simplification .arket 84tension /eplacement 1iversification

6ll the a ove

CA*E *TUDIE* MARKET MIX


Indian Bank Santhome Branch having deposit, loan schemes at various interest rate for customer. They follow single window concept and in some of the transactions, service changes are nil. On request from the customer, ranch lifts the cash at the customer premises with service charges. Branches are computeri!ed having required manpower, stationery, "BS No. #. ). *. Questions $hich are all the %p&s complied with' $hich are all +&c&s complied with' $hich are all four .&s complied with' Answer

PRODUCT MIX / PLANNING / PROMOTION No. Questions #. /ange of products 01eposits, 2oans3 ). "losely /elated (roducts 01eposits3 *. Specific (roduct 0SB3 +. "ash "ounter to Teller ,. Teller to 6T. 0Online3 -. 6T. 0Online3 to 6T. 0Off 2ine3 %. 84isting (roduct 84isting .arket 9. 84isting (roduct :ew .arket ;. :ew (roduct 84isting .arket #<. :ew (roduct :ew .arket ##. "heque Book 7acility #). "6 with cheque ook #*. "heque payment immediately #+. "heque 8ncashment any ranch #,. 8lectronic cheque 0truncation3 #-. SO6( "leaning=7ragrance=2irl="over=1etails #%. .r. Toor > $riting 2etters 1irectly #9. ? ? ? > 6dvertise in :ewspapers #;. ? ? ? > 1iscount = 7ree Books )<. ? ? ? > 6gent in every city )#. ? ? ? > (u licity from others CRM (Custo er Retention M! t" # $i%% G&te No. #. ). *. +. ,. Questions 1esign the product according to customer requirements 7i4ed /ate of interest, floating rate of interest, concessional Interest rate of loan, higher interest rate for deposits $hy' 6ll the ranch Staff should know a out the various products availa le $hy' 8ven Su >Staff should market and sell the product $hy' Training on .arketing to e given to all staff $hy'

Answer

Answer

NE' PRODUCT DE(ELOPMENT No. #. ). *. +. Questions A Bank introduced 18.6T 76"TB2C ased on idea given By an employee .ore potential is availa le, and e4cellent ranch :etwork throughout the country Share Dolders also want to convert shares in physical form into 8lectronic form .arketing 1epartment fi4ed the price for opening, de it, credit, 2ien noting Answer

,. -. %. 9. ;.

Banks have given the advst in newspapers, TE Target for each employee If you open account within a month, ,<F concession in service charges given The top e4ecutives of the ank having e4cellent pu lic relations with the EI(&s The product launched, when the market price was at (eak 6nd when more pu lic issue in the market

GAP ANAL)*I* (PARA*URAMAN" *ER(ICE QUALIT) MODEL (GRONROO*" No. Questions Answer #. ). *. +. ,. -. "ustomer wants :S"O1 faculty whereas the ank has :S" loan scheme 7or rural housing, /s.+<,<<< free su sidy is availa le which oth the manager and the customer are not aware "ustomer wants any counter, any transaction, whereas single window concept is not availa le in the ank "ustomer e4pect that the cash should e lifted 0receive cash3 at their premises for which the ank is not prepared /etired I.6.S. Officer e4pects that he should e well>received y the Branch Staff ut not done .ost of the staff are not aware of products availa le in ank

*ELLING PROCE** # Intro+u,e+ -. Pro/. *0er%e1&r #. ). $hatever the credit proposal sent y ranch manager, reGected y regional manager. $hich is known as NNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN "ash "redit facility against stock and uilding given for ten lakhs. The manager on inspection found out that the stocks are not availa le. De reduced the limit to nil and all the cheques returned. 6s per the scheme, since uilding is mortgaged, cheques should e passed for ten lakhs even though the stocks are nil. $hich is known as NNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN Branches functioning in a particular area where the customers are highly sensitive and quick service required. $hich is known as NNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN 6B: 6m ro Bank charging interest on housing loan at -F. @nown as NNNNNNNNNNNNNNNNNNNNNNNNNNNN The ranch staff known how to sell the product y way of influencing the various types of customers. $hich is known as NNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN The ranch staff is a le to satisfy the customer needs, ego, y understanding the temperament, e4pressions, communications so that interest is maintained and results in a positive win>win deal. @nown as NNNNNNNNNNNNNNNNNNNNNNNNNNNNN

*. +. ,. -.

MARKET *EGMENTATION No. Questions #. A Bank introduced single window concept first time ). Based on the success, C Bank also introduced su sequently *. Top :ationali!ed anks also introduced +. /emaining :ationali!ed anks also introduce +6. Small Banks also recently introduced ,. .edical e4penses loan to pensioner = Tourist market -. SB customer with a minimum al.#<,<<<=>, insurance premium paid y Bank, "BS facility, serving cash or 11 at the doorsteps, ladies are posted in counters %. SB customer H6& introduced HB& customer for locker facility with the same ranch 9. The ranch classified its customer in to 6,B,", customers have a Separate counter

Answer

;. #<. ##. #). #*. #+. #,.

.ost of the customer continue their amount with the same Branch even though the deposit int. rate is low = popular Some retired government officials always look for various Benefits from the ank Some of the customers always e4pect self respect is more Important, self concept inner directed (oor people want no minimum alance SB accounts EI( customer are having , crore deposit Some retired people avail reverse mortgage loan. So that They need not depend on their children A Bank located in all cities = ensuring the safety on deposit. Offering higher interest for ulk deposits = speed, politeness, friendliness with the customers = offering #<< products = providing case documentation for loan

2O' TO 2ANDLE DIFFICULT CU*TOMER* No. #. ). Question .um ai customer e4pects quick 1ecisions from the ank manager /etired officers not at all satisfied $ith the services and ask too many questions (ensioners come to the ranch daily and keep on talking to the staff Some customers ask the manager, $hether their deposit will e safe Some customers have comparative Study on interest on deposit with Other anks and demand for higher interest T.3e 2ow to 0&n+%e

*. +. ,.

MARKET PLANNING One foreign ank wants to open a ranch at .ylapore. They scan The environment and find out the following details I No. #. ). *. +. ,. -. %. 9. ;. #<. ##. #). #*. Questions (opulation 1etails is known as "onsists of 2ow, middle and higher income is known as :o pollution due to no industries is known as @ottler creative destructions availa le is known as :o law and order pro lem is known as .ostly religious people is known as #< anks operating in a particular area is known as 6ll types of products are availa le in other anks is known as 2ifting = /eceiving cash of paying cash at customer premises 7oreign anks have no union, more power to ranch manager, do or die staff, quick decision making is known as (ts %,9,; are known as is known as (t #< is known as is known as $hether the a ove ank cover the foll areas in market planning 0a3 Internal and 84ternal 8nvironment 0 3 "ontrolla le and non controlla le varia les Answer

PRICE No. #. ). *. +. ,. -. Questions "redit "ard 6nnual fee per year fi4ed as ,<<=> Since there is no 1emand, the price is reduced to #<<=>. If you maintain minimum alance in SB of #<<<<=> discount on Dospital ills allowed ,<F One locker annual rent is ,<<=>, If you have ) lockers rent is 9<<=> $hen I"I"I increase the interest rate on or housing loan, Other ank also increase the rate 7or weaker sections, SB minimum alance is /s.,=> at the time Of opening an a=c In foreign anks service charges is very high whereas in nationali!ed anks ased on the customer&s perception the service charges are nominal 6T. card fee #<<=>, credit care fee #<<=> 2ocker rent fee #<<=>, If you avail all the three pro&s /s.)<<=> In anks main product price decreasing and su sidiary product (rice increasing If you avail housing loan during the month of 6ugust, processing 7ee is not charged 0e4hi ition for housing loan3 7or Senior "iti!ens #F e4tra interest is given /ural SB minimum alance #<<=> whereas in ur an areas is /s.,<<=> B(2/ In order to improve the non>interest income, Service charges covering only varia le cost In 1>.att a=c service charges covers fi4ed, varia le, profit Instead of giving )<F discount on locker rent, if you have + lockers, # locker is free The anks transferring a portion of income from advocate ranch to deposit ranch 6ll anks are fi4ing prime leading rate If a customer avails all products from one ank, concessional charges are given If the credit worthiness of the customer is high, int rate is low, if The credit worthiness is low>higher interest rate #. Some anks discriminating their price according to the place, (rice, income ). 7i4 the price and leave the output to the customer *. 7i4 the output leave the price to the customer Answer

%. 9. ;. #<. ##. #). #*. #+. #,. #-. #%. #9. #;. )<.

COMPETITOR ANAL)*I* No. #. Questions "olgate is no. # toothpaste coy close up coy finds out the weak areas of colgate 0#<<F chemicals and no ayurvedic involved3. (ut 6yurvedic oil to strengthen tooth and Lum and ecome the second largest "olgate immediately introduced toothpaste with salt Eicco toothpaste not a le to withstand the leader and the second 2eader introduced #<<F ayurvedic product which is not availa le (romise toothpaste whose market share is low, following do or die Strategy 0no matter how ig, no fancy office3 Answer

). *. +.

DI*TRI$UTION C2ANNEL FUNCTION* No. #. ). *. +. ,. -. %. 9. ;. #<. ##. #). #*. #+. #,. Questions .r. /aman Intermediary, involved in the process of making a service availa le for customer 0students3 on ehalf of producer 0/6M3 known as De gather information a out customer from various regions and act as eyes and ears for /aG known as De directly contacted customers through .OT = (re=post sale service 1ue to physical pro4imity, De rings together customers and producer efficiently The customers find it convenient to uy due to less price and complementary items free not ook, free lunch = tea De negotiate the price etween producer and customer De provide technical information to customers De transported the materials, stored, distri uted De received the materials y cash from producer and distri uted to "ustomers cash or credit In case the service is cancelled, he ears the risk # to #< are known as (erisha le product 1istri ution "hannel "onsumer dura le 1istri ution "hannel Industrial product 1istri ution "hannel "ompetition Digh 1istri ution "hannel Answer

MARKET INFORMATION *)*TEM (MI*" No. #. ). Questions .r. Samvel Smith, interacting with people, continuing, generate information to aid managerial decision making is known as De has master data plan covering co>ordination, future orientation, computeri!ed, statistical analysis, regular flow daily, cost effective, centrali!ed, selective De collects, process, analyse, store, disseminate date De maintains .IS to ridge communication gap = produces the information into intelligence = quick decisions to face the changes = to face other competitors De covers oth internal, e4ternal 0.arket intelligence system3, response from customers 0marketing research3, marketing management Answer

*. +.

,.

MARKETING GRID (4.4. 'ARD" #. ). *. +. (roduct .i4 (romotion .i4 1istri ution "onsumer > > > > Improve quality Strong support 6dditional selling point Lreater acceptance > > > > > > 84isting .arket :ew .arket 84isting .arket :ew .arket 84isting .arket :ew .arket

PRODUCT ANAL)*I* #. :o change in product ). :o change in product *. "hange in (roduct +. "hange in (roduct ,. :ew (roduct -. :ew (roduct OPERATING EN(IRONMENT
6 B " "BSTO.8/S "O.(8TITO/S LOET. 6:1 T8"D:O2OLC

OBJECTIVE TYPE OF QUESTIONS ON MARKETING TEST 1 A. 1,2,3,4 correc B. 2,3,4! correc . 1,3,4,! correc %ro&' ". A## $re correc E. A## $re

1.1.Co&ce( ) $re *1+ (ro,-c .o& / 0o% co) *2+ Pro,-c / Be) 1-$#. 2. 2.T$&'.3#e $&, .& $&'.3#e Ser4-c .o& )er4.ce) e5.) . 3.I6(#.c$ .o& o7 &ee,) $&, 6o .4e) 'o4er& 8e 3-2.&' (roce)). 4.C-# -r$# c-e) $77ec 8e $ . -,e o7 8e co&)-6er).

!.Co6(e . .o& .& B$&9.&' I&,-) r2 .) O#.'o(o#2.

2. 1.0.7e c2c#e : *.+I& ro,-c .o& *..+ Gro% 8 *...+ M$ -r. 2 *.4+ "ec#.&e *4+ O3)o#e)ce&ce 2.MOT *6o6e& o7 r- 8 +/ *,.rec co& $c , #e er), P8o&e+ 7or .6$'e, I6(re)).o&. 3.M$r9e re)e$rc8 1-$& . $ .4e 6$r9e .&' re)e$rc8 1-$#. $ .4e. 4.PAI 6e$&) Per)o&$#. 2, A . -,e, I& ere) ; I&. .$ .4e; .&4o#4e6e& . !.Q-$#. 2, )er4.ce, 4$#-e, $&, )$ .)7$c .o&, .& )er4.ce 6$r9e .&' $re .6(or $& .

3.1.M$cro<e&4.ro&6e& eco&o6.c,)oc.$#,(o#. .c$#,#e'$#,re#.'.o-),)-((#.er),co6(e . .o&o) 2. M.cro e&4.ro&6e& re#$ e) $ . -,e,,(#$&&.&',,ec.).o& 6$9.&' 3.Re'-#$ .o& $77ec I&4e) or o .& er&$# (o#.c2, ) r-c -re,

6$r9e .&' ) r$ e'.e) o7 $ 3$&9 *S r-c -r$# ; Pr-,e& .$# ;

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FH.For co&)-6er %8.c8 .) .6(or $& /Gre$ er $cce( $&ce HI.T8e $3o4e %.## re)-# .& <<<<<<< Pr.ce .&cre$)e or (ro7. ,ecre$)e

MARKETING APTITUDE FOR $ANK EXAM Q5.O/ t0e /o%%owin! pricing methods67.is not ,ost8-&se+ 06" (&%ue 3ri,in! 0B3 Target>return pricing 0"3 .ark>up (ricing 013 .arginal cost pricing 6ns I 063 Q9. In &r1et s1i in! pricing strategy : 063 Initially price is lower and then it is increased 0B3 Initially price is higher and then it is reduced 0"3 Intial price is high and is maintained high 013 :one of these 6ns I 0B3 Q;. $&n1 o/ M&t0ur& is o//erin! 5< 0i!0er interest r&te on /i=e+ +i3osite to senior citizens o/ >? .e&rs &n+ &-o@e. It is 3r&,tisin!77 : 063 (romotional pricing 0B3 (sychological pricing 0"3 Segmental pricing 013 Product mi4 pricing 6ns I 0"3 QA. wit07.3ri,in!6 t0e 3ro+u,ts &re 3ri,e+ -e%ow %ist 3ri,e (or e@en -e%ow ,ost"/or & te 3or&r. 3erio+ to ,re&te -u.in! ur!en,. : 063 /eference 0B3 By>product 0"3 (romotional 013 .arket penetration 6ns I 0"3 et0o+.

QB. O/ t0e /o%%owin! pricing strategies677is not i+e&% /or new 3ro+u,ts : 063 .arket>Skimming 0B3 1iscriminatory (ricing 0"3(romotional (ricing 013 :one of these 6nsI 0B3 Q> 7+is,ount is o//ere+ -. t0e se%%er to inter e+i&r. w0o 3er/or s /un,tions%i1e se%%in!6 storin! &n+ re,or+ 1ee3in! : 063 5uantity 0B3 Trade 0"3 "ash 013 Seasonal 6ns I 0B3 QC. O/ t0e /o%%owin! 3ri,in! 063 8nglish 6uction 0B3 SealedBid 6uction 0"3 Lroup (ricing 013 :one of these 6ns I 0"3 QD. Out o/ t0e /o%%owin!67..is not one o/ t0e t0ree %e@e%s o/ & 3ro+u,t : 063 "ore 0B3 6ugmented 0"3 6ctual 013 7ragmented 6ns I 013 QE. Out o/ t0e /o%%owin!67..is not &n o-Fe,ti@e o/ 3ri,in! : 063 (rofit 0B3 Sta ilising demand and sales of the product 0"3 Improvement in product quality 013 84pansion of usiness 6ns I 013 Q5?. Out o/ t0e ite s entione+ -e%ow677is not & 3ro+u,t: 063 2ecture y Shri Sudhansu .aharaG 0B3 Simla 0"3 Eisit to Bank&s 2ondon office 013 :one of these 6ns I 0"3 Q55. A 3ro+u,t %ine is & !rou3 o/ re%&te+ 3ro+u,ts t0&t /un,tion in & si i%&r &nner6 &re so%+ to t0e s& e ,usto er !rou3s6 &n+ &r1ete+ t0rou!0 t0e s& e t.3e o/ out%ets : 063 Lroup 0B3 2ine 0"3 "ategory 013 .arket et0o+s677is not -&se+ on ,o 3etitors 3ri,in! :

6ns I 0B3 Q59. Goo+s t0&t &re t.3i,&%%. -ou!0t -. & ,onsu er -&se+ on & ,o 3&rison o/ suit&-i%it.6 Gu&%it.6 3ri,e6&n+ st.%e &re ,&%%e+7..!oo+s: 063 Industrial 0B3 Speciality 0"3 Shopping 013 "onvenience 6ns I 0"3 Q5;. T0e /o%%owin! o//erin! is not & ser@i,e : 063 7i4ed deposit receipt 0B3 (ostage stamp 0"3 Lift coupon of a chain store 013 Insurance (olicy 6ns I 0"3 Q5A. T0e &,t o/ o-t&inin! & +esire+ o-Fe,t /ro ,&%%e+ &s & (n"7. 063 Transaction 0B3 84change 0"3 /elationship 013 Ealue 6ns I 0B3 Q5B. E,ono ists use t0e ter 77to re/er to & ,o%%e,tion o/ -u.ers &n+ se%%ers w0o tr&ns&,t in & 3&rti,u%&r 3ro+u,t ,%&ss : 063 "ustomer 0B3 .arket 0"3 84perience 013 :one of these 6ns I 0B3 .arketing 6ptitude > Bank 84amination )<<; = II Q5. Cross8se%%in! ,o@ersH 063 Identifying customer needs 0B3 .atching the Products to customer needs 0"3 "onvincing the customers of (roduct enefits 013 /esponding to questions and o Gections of customers 083 6ll of these 6ns I 0B3 Q9. A Pros3e,t e&nsH 063 6ny customer who walks into the Bank 0B3 6n employee of the Bank 0"3 6 customer who is likely to e interested in Bank&s (roduct or service 013 6 1epositor of the Bank 083 6 Borrower of the Bank so eone -. o//erin! so et0in! in return is

6ns I 0"3 Q;. A Le&+ e&nsH 063 6 (rospect who is more likely to avail of the Bank&s (roduct 0B3 6 (olitical 2eader 0"3 6 /eligious 2eader 013 6 Bank "hairman 083 :one of these 6ns I 063 QA. Inno@&tion e&nsH 063 "ompensation 0B3 Inspiration 0"3 6dditional perquisites 013 Implementing new ideas or new methods 083 :one of these 6ns I 013 QB. A C&%% e&nsH 063 "alling on friends 0B3 "alling on Bank employees 0"3 "alling on prospective customers 013 To make telephone calls 083 "alling on relatives 6ns I 0"3 Q>. T0e Traditional Marketing st.%e in@o%@esH 063 Telemarketing 0B3 1igital .arketing 0"3 Indirect .arketing 013 1irect .arketing 083 6ll of these 6ns I 0"3 QC. Mo+ern et0o+s o/ M&r1etin! in,%u+eH 063 (u licity on the net 0B3 6dvertisement on the net 0"3 Soliciting usiness through e>mails 013 Telemarketing 083 6ll of these 6ns I 083 QD. *&%es /ore,&stin! in@o%@esH 063 Sales (lanning 0B3 Sales pricing 0"3 1istri ution "hannels 013 "onsumer tastes 083 6ll of these 6ns I 083

QE. A T&r!et M&r1et isH 063 8ntire country 0B3 8ntire city 0"3 8ntire glo e 013 That which consists of customers who need the identified product 083 6ll of these 6ns I 013 Q5?. Fin+ t0e True st&te entH 063 .arketing is a waste of the employees& time 0B3 .arketing is not required in India due to its vast population 0"3 .arketing involves additional work 013 .arketing involves team work 083 .arketing is not required today due to IT advancement 6ns I 013 Q55. In & *e%%in! Pro,ess in to+&.Is wor%+H 063 Only standard products are sold 0B3 :o customi!ation required 0"3 The Seller need not have product knowledge 013 The Seller should aim at customer satisfaction 083 Only quantum of sales matters 6ns I 013 Q59. Moti@&tion e&nsH 063 Inspiring employees to perform etter 0B3 Better "ommunication Skills 0"3 Sales coaching 013 .arket /esearch 083 :one of these 6ns I 063 Q5. T0e ,0oi,e -etween 0i!0 &r1u3s &n+ 0i!0 @o%u e is 3&rt o/ w0i,0 o/ t0e /o%%owin! ret&i%er &r1etin! decisionsJ 0a3 Target market decisions 0 3 (roduct assortment and services decisions 0c3 (ricing decisions 0d3 (romotion decisions 6ns I " Q9. A%% o/ t0e /o%%owin! /&,tors ,&n &//e,t t0e &ttr&,ti@eness o/ & EXCEPT : 0a3 the presence of many strong and aggressive competitors 0 3 the likelihood of government monitoring 0c3 actual or potential su stitute products 0d3 the power of uyers in the segment 6ns I B &r1et se! ent

Q;. T0e t.3e o/ sales force stru,ture in w0i,0 t0e s&%es /or,e se%%s &%on! 3ro+u,t %ines is ,&%%e+ & 0a3 territorial sales force 0 3 product sales force 0c3 customer sales force 0d3 retail sales force 6ns I B QA. Te,0no%o!i,&% &+@&n,es6 s0i/ts in ,onsu er t&stes6 &n+ in,re&se+ ,o 3etition6 &%% o/ w0i,0 re+u,e +e &n+ /or & 3ro+u,t &re t.3i,&% o/ w0i,0 st&!e in t0e PLCJ 0a3 decline stage 0 3 introduction stage 0c3 growth stage 0d3 maturity stage 6ns I 6 QB. Costs t0&t +o not @&r. wit0 3ro+u,tion or s&%es %e@e%s &re ,&%%e+ : 0a3 fi4ed costs 0 3 varia le costs 0c3 standard costs 0d3 independent costs 6ns I 6 Q>. T0e &+@&nt&!es o/ &u+ien,e se%e,ti@it.6 no &+ ,o 3etition &n+ 3erson&%iK&tion &33%. to w0i,0 t.3e o/ e+i&J 0a3 :ewspapers 0 3 Television 0c3 1irect .ail 0d3 /adio 6ns I " QC. I/ .our ,o 3&n. were to &1e & 3ro+u,t su,0 &s & suit o/ ,%ot0es &n+ so%+ t0&t 3ro+u,t to & ret&i%er6 .our ,o 3&n. wou%+ 0&@e so%+ to t0e LLLLLLL &r1et. 0a3 reseller 0 3 usiness 0c3 government 0d3 service 6ns I 6 QD. T0e s0rin1in! o/ +ist&n,es +ue to te,0no%o!i,&% &+@&n,e su,0 &s ,o 3uter &n+ /&= ,onne,tions -. te%e30one6 &re one ,0&r&,teristi, o/ w0&t new ,0&%%en!e to &r1etin!J 0a3 /apid glo ali!ation 0 3 The changing world economy 0c3 The call for more socially responsi le marketing 0d3 The micro>chip revolution 6ns I 6 QE. T0e !o&% o/ t0e &r1etin! logistics system s0ou%+ -e to 3ro@i+e : 0a3 a targeted level of promotional support. 0 3 a targeted level of customer service at the least cost. 0c3 a targeted level of transportation e4pense ratio.

0d3 a targeted level of field support. 6ns I B Q5?. T0e 3r&,ti,e o/ !oin! &/ter & %&r!e s0&re o/ & s &%%er is ,&%%e+ : 0a3 undifferentiated marketing 0 3 differentiated marketing 0c3 concentrated marketing 0d3 tur o marketing 6ns I " Q55. LLLLL 0&s t0e &+@&nt&!e o/ -ein! 0i!0 in se%e,ti@it.M %ow ,ost6 i inter&,ti@e ,&3&-i%ities 0a3 1irect .ail 0 3 Outdoor 0c3 Online 0d3 /adio 6ns I " Q59. M&r1eters &re so eti es &,,use+ o/ +e,e3ti@e 3r&,ti,es t0&t %e&+ ,onsu ers to -e%ie@e t0e. wi%% !et !et ore @&%ue t0&n t0e. &,tu&%%. +o. LLLL in,%u+es 3r&,ti,es su,0 &s /&%se%. &+@ertisin! N/&,tor.O or Nw0o%es&%eO 3ri,es or & %&r!e 3ri,e re+u,tion /ro & 30on. 0i!0 ret&i% 3ri,e. 0a3 1eceptive promotion 0 3 1eceptive packaging 0c3 1eceptive pricing 0d3 1eceptive cost structure 6ns I " Q5;. E&,0 s&%es3erson is &ssi!ne+ to &n e=,%usi@e &re& in w0i,0 to se%% t0e ,o 3&n.Is /u%% %ine o/ 3ro+u,ts or ser@i,es in w0i,0 t.3e o/ s&%es /or,e stru,tureJ 0a3 Territorial sales force 0 3 (roduct sales force 0c3 "ustomer sales force 0d3 Dy rid sales force 6ns I 6 Q5A. *ettin! t0e 3ro otion -u+!et so &s to &t,0 t0e -u+!ets o/ t0e ,o 3etition is ,0&r&,teristi, o/ w0i,0 o/ t0e /o%%owin! -u+!et et0o+sJ 0a3 6fforda le method 0 3 (ercentage>of>Sales method 0c3 "ompetitive>and>parity method 0d3 O Gective >and>task method 6ns I " Q5B. LLLL is s,reenin! new83ro+u,t i+e&s in or+er to s3ot !oo+ i+e&s &n+ +ro3 3oor ones &s soon &s 3ossi-%e. 0a3 Idea generation 0 3 "oncept development and testing e+i&,.6 &n+ &r1et or su-sets o/ & /ew &r1ets

0c3 Idea screening 0d3 Brainstorming 6ns I " Q5>. A ,o 3&n. is in t0e LLLLL st&!e o/ t0e new product development process w0en t0e ,o 3&n. +e@e%o3s t0e 3ro+u,t ,on,e3t into & 30.si,&% 3ro+u,t in or+er to &ssure t0&t t0e 3ro+u,t i+e& ,&n -e turne+ into & wor1&-%e 3ro+u,t. 0a3 product development 0 3 commerciali!ation 0c3 marketing strategy 0d3 usiness analysis 6ns I 6 Q5C. I/ & !o@ern ent uses -&rriers to /orei!n 3ro+u,ts su,0 &s -i&ses &!&inst & /orei!n ,o 3&n.Is -i+s6 or 3ro+u,t st&n+&r+s t0&t !o &!&inst & /orei!n ,o 3&n.Is 3ro+u,t /e&tures6 t0e !o@ern ent is usin! 0a3 protectionism 0 3 e4change controls 0c3 e4change facilitators 0d3 non>tariff trade arriers 6ns I 1 Q5D. '0en 3erson&% inter@iewin! in@o%@es in@itin! si= to ten 3eo3%e to !&t0er /or & /ew 0ours wit0 & tr&ine+ inter@iewer to t&%1 &-out & 3ro+u,t6 ser@i,e6 or or!&niK&tion6 t0e et0o+ is ,&%%e+ : 0a3 selective sponsorship 0 3 pro ing 0c3 focus group interviewing 0d3 the 1elphi method 6ns I " Q5E. T0e ost %o!i,&% -u+!et settin! 0a3 6fforda le method 0 3 (ercentage>of>Sales method 0c3 "ompetitive>parity method 0d3 O Gective>and>task method 6ns I 1 Q9?.One ,o on isuse o/ &r1etin! rese&r,0 /in+in!s in ,onte 3or&r. -usiness is t0e ten+en,. /or &r1etin! rese&r,0 to : 0a3 ecome a vehicle for pitching the sponsor&s products 0 3 ecome a vehicle for discriminating in the marketplace 0c3 ecome a means for raising prices 0d3 ecome a means for unfair competition 6ns I 6 et0o+ is /oun+ in t0e %ist -e%ow. '0i,0 is itJ

M&r1etin! Gener&% Aw&reness P Au!ust 9??E


5. '0i,0 & on! t0e /o%%owin! &re ,&%%e+ /in&% &,,ounts o/ & $&n1 J

0a3 Trading 6ccount, (rofit J 2oss 6ccount and Balance Sheet 0 3 Balance Sheet Only 0c3 (rofit J 2oss 6ccount and Balance Sheet 0d3 :one of These 9. '0i,0 & on! t0e /o%%owin! is NOT & ,ontro%%&-%e /&,tor o/ Marketing Environment J 0a3 (olicy of the firm 0 3 2a eling of a (roduct 0c3 Organizational Structure 0d3 :one of These ;. '0i,0 & on! t0e /o%%owin! is not & +ire,t /&,tor o/ M&r1etin! En@iron entJ 0a3 (olicy of the firm 0 3 2a or (olicy of the Lovernment 0c3 Marketing Distribution Channel 0d3 :one of These A. Consu er o/ & $&n1 ,o es un+er w0i,0 o/ t0e /o%%owin! en@iron ent J 0a3 1irect 8nvironment 0 3 Internal 8nvironment 0c3 Indirect 8nvironment 0d3 84ternal 8nvironment B. '0i,0 & on! t0e /o%%owin! is ,orre,t re!&r+in! ,&%% o3tion Q 3ut o3tion in ,urren,. &r1etsJ 0a3 "all Option is for Buyers J (ut option is for sellers 0 3 "all option is for sellers J (ut Option is for Buyers 0c3 none of them is correct 0d3 6ll of The 6 ove >. '0i,0 & on! t0e /o%%owin! +oes not ,o e un+er so,i&% en@iron ent o/ 0a3 Si!e of (opulation 0 3 "aste System 0c3 2ife Style 0d3 :one of These C. '0&t is t0e /u%% /or o/ EC$ J &r1etin!J

0a3 84tra "ommercial Banking 0 3 84tra "ommercial Borrowings 0c3 84ternal "ommercial Borrowings 0d3 :one of These D. In t0e $&n1in! En@iron ent 6 w0i,0 & on! t0e /o%%owin! is t0e intern&% /&,torJ 0a3 Staff 0 3 "ustomer

0c3 .arket 0d3 :one of These E. Lo&n Q A+@&n,es o/ & -&n1 ,o e un+er w0i,0 o/ t0e /o%%owin! ,&te!or. J 0a3 "osts 0 3 2ia ilities 0c3 6ssets 0d3 :one of These 5?. A%% the foreign exchange o/ t0e ,ountr. u%ti &te%. !oes to w0i,0 o/ t0e /o%%owin! J 0a3 .inistry of 7inance 0 3 7inance Secretariat 0c3 /eserve Bank of India 0d3 :one of These

.6/@8TI:L L8:8/62 6$6/8:8SS O MB2C )<<;

5. *o/t8Drin1 !&int6 Co,& Co%& is -est e=& 3%e o/LLL J 6nswerI .ass .arketing 9. Consu ers w0o s0i/t /ro 6nswerI Shifting loyal ;. Pricing methods6 LLLLL is not ,ost-&se+ 6nswer I Ealue (ricing A. *u,,ess/u%%. 0irin!6 tr&inin! &n+ ,usto ers we%% is LLLLL . 6nswerI Internal .arketing B. '0en &n In+i@i+u&% /ee%s +e3ri@&tion o/ so e -&si, s&tis/&,tion6 it is ter e+ &sLLLLLL . 6nswerI :eed >. T0e t&s1 3er/or e+ un+er 30.si,&% +istru-&tionLLLLLL . 6nswerI Servicing of product C. A !rou3 & 3ro+u,ts t0&t &re ,%ose%. re%&te+ -e,&use t0e. 3er/or & si i%&r /un,tion6 &re so%+ to t0e s& e ,usto ers !rou36 &re &r1ete+ t0rou!0 t0e s& e ,0&nne%s or &1e o3en 3&rti,u%&rs 3ri,e r&n!e is ,&%%e+ LLLL . oti@&tin! &-%e e 3%o.ees w0o w&nt to ser@e t0e et0o+. /&@ourin! one -r&n+ to &not0er &re ter e+ &s LLLL J

6nswerI (roduct 2ine D. Is 3ro+u,t &w&reness &+@ertisin! in,%u+e in M&r1etin! *tr&te!. in t0e !rowt0 st&!eJ 6nswerI :o E. In M&r1etin! N(AL*O st&n+ /or LLLLL . 6nswerI Ealue Of 2ife "ycle 5?. A NM&r1etO /ro & NM&r1etin! Pers3e,ti@eO is & LLLLLL.

6nswerI Lroup Of "ustomers $illing and a le to engage in e4change

.arketing Leneral @nowledge Muly )<<; Q5. T0e ost ,onstru,ti@e e,0&nis /or +e/en+in! &r1et s0&re isJ

6nswerI Through "ontinous Innovations Q9. Tot&% ,usto er @&%ue isLLLLL. 6nswerI Bundle Of enefits customer e4pect from given product or service. Q;. E,ono ists use t0e ter in & 3&rti,u%&r ,%&ss. 6nswer I .arket QA. T0e s&%es 3erson se%%s t0e 3ro+u,t &n+ en,our&!es t0e ,usto er to ,&%% i/ 0e/s0e 0&s &n. ,o 3%&int or Gu&rr. is &n e=& 3%e o/ LLLLLL &r1etin!. 6nswerI /eactive QB. Is Fr&! ent&tion one o/ t0e t0ree %e@e%s o/ & 3ro+u,tJ 6nswerI :o Q>. In M&r1etin! ,on,e3t6 t0e &,0ie@e ent o/ or!&nis&tion&% !o&% is &,,o 3%is0e+ t0rou!0J 6nswerI "ustomer Satisfaction QC. M&n&!ers o/ 3ro+u,tion8oriente+ or!&nis&tion ,on,entr&te on &,0ie@in!J 6nswerI Digh (roduction efficiencyJ wide distri ution "overage. QD. M&nu&% t.3ewriters &re in t0e LLLLLLL st&!e o/ 3ro+u,t %i/e ,.,%eJ 6nswerI 1ecline LLLLL to re/er to & ,o%%e,tion o/ -u.ers &n+ se%%ers w0o tr&ns&,t

QE. T0e %i/e ,.,%e st&!e ,0&r&,tersie+ -. /&%%in! 3ri,e6 in,re&se+ &+@ertisin!6 +e,%ine 3ro/its &n+ in+ustr. s0&1e8u3 +e3i,ts LLLLLLLLLL st&!e o/ 3ro+u,t %i/e8,.,%eJ 6nswerI .aturity Q5?. T0e &@&i%&-%e &r1et is t0e set o/ ,usto ers w0o 0&@eJ

6nswerI Interest, IncomeJ acess to a particular market Offer.

.arketing 6ptitude 5uestions O Mune )<<;


Q5. "omputerrsied banking services have helped in working around the following characteristic . 6nswerI Insepara lity J Intanga lity Q9. Intermedaries , PPPP.are not found working for anks . 6nswerI $holesellers Q;. Is .arketing research include functions of distru utions channel ' 6nswerI :o QA. Is e4pansion of usiness is the o Gective of pricing ' 6nswerI :O QB. 6 stall distri uting kada prasad in a gurudwara represents a market situation or not . 6nswerI :o Q>. The PPof the product mi4 refers to the total num er of items in the mi4 I 6nswerI 2ength QC. Dindustan 2iver 2td manufactures toilet , soaps like 2ife uoy , 2u4 etc. taken together these rands of toilet soaps constitute a I 6nswerI (roduct line QD. 6 group of diverse , ut related items that functions in a compati le manner is called I 6nswerI (roduct System QE. Lenerally the longest stage in product life cycle is PPPPPPstage I 6nswerI .aturity Q5?. /apid penetration strategy consists of launching of product at a PPPP..price and spending PPP.on promotion .

6nswerI low, Deavy

M&r1etin! A3titu+e 8 $&n1 E=& in&tion 9??E / III


Q5.T0e nu -er o/ +i//erent %ines o//ere+ -. & ,o 3&n. is ter e+ &s : 6ns I $idth Q.9 7777.3%&.s & &For ro%e in t0e &+o3tion o/ new 3ro+u,ts. 6ns I (ersonal Influence Q;. T0e -est st&tisti,&% too% is : 6ns I .ultiple egression !nalysis QA7777.3ri,in! 6ns I Lroup (ricing et0o+s is not -&se+ on ,o 3etitors 3ri,in!. &1in! t0rou!07777

QB.Pro otion see1s to in/%uen,e t0e -u.er in +e,ision 6ns I Information and reinforcement .arketing 6ptitude > )<<;=I

Q>.Distribution channels ,&rr. out t0e /un,tions e=,e3t 777. 6ns I 7i4ing the price QC. Pro+u,ts ,on,e3t 0o%+s t0&t ,onsu ers wi%% /&@or t0ose 3ro+u,ts t0&t &re 777. 6ns I $idely availa le and lower in cost QD77777.is not & 3&rt o/ se%%in! ,on,e3t. 6ns I 7ocus on the needs of uyers QE.M&r1et ,on,e3t rests on777. 6ns I Target .arket , "ustomers and "oordinated .arketing Q5?.In &r1etin! *$U st&n+s /or 77. 6ns I Strategic Business Bnits .arketing 6ptitude > )<<;=II (ractice .ore 5uestions on /egular Basis Q55.*e,on+&r. +&t& is ,o%%e,te+ t0rou!077.. 6ns I Official /ecord Q59777777..is & 3&rt o/ 6ns I Supplier i,ro en@iron ent.

Q5;7777.is not & 3&rt o/ intensi@e !rowt0. 6ns I Dori!ontal growth

Q5A. An i+e&% -usiness is 77777in 6ns I Digh , 2ow

&For o33ortunities &n+ 7777..in

&For t0re&ts.

Q5B.OIn 8 $&s1etO Te,0niGue is use+ inHH# 6ns I .arketing


MARKETING 1 2 3 4 $ % ( * , 1Entity means Customization means Conversion mean Sa e Ca means &ea' #eneration mean e )mar"etin# is same as +a ue a''e' service mean Mo'ern sty e o! mar"etin# Mar"et researc. use!u !or In!ormation tec.no o#y 11 T.e pro#ramme .as more user /rien' y inter!ace t.an 01MS is ca e' Inc u'es aim o! mar"etin# Concept