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2012 RETAIL AND PREPRINT RATES

EFFECTIVE JANUARY 1, 2012

MEMBER
Audit Bureau of Circulation (ABC) Newspaper Association of America (NAA) Ohio Newspaper Association (ONA) Suburban Newspaper Association (SNA)

D I S PL AY ADVE RTI S I NG D E AD LI N E S:
Date and space reservation and product publication: DAY/PRODUCT Monday PROOF AD Wednesday 4:00 PM Thursday 4:00 PM Friday 4:00 PM Friday 4:00 PM NON-PROOF AD Friday 3:00 PM Friday 4:00 PM Monday 4:00 PM Tuesday 4:00 PM Tuesday 4:00 PM Wednesday 4:00 PM Wednesday 4:00 PM Thursday 3:00 PM Thursday 4:00 PM Monday 4:00 PM PROOF RETURN Friday 4:00 PM Monday 4:00 PM Monday 4:00 PM Tuesday 4:00 PM Tuesday 4:00 PM Wednesday 4:00 PM Wednesday 4:00 PM Thursday 4:00 PM Wednesday 4:00 PM Wednesday 4:00 PM

PUBLISHED
Mornings Monday through Sunday, seven days a week

Tuesday Wednesday Thursday

PERSONNEL
Publisher Advertising Director Advertising Manager Advertising Call Center Manager National Advertising Online Advertising Manager ... ... ... ... ... ... JEFF SUDBROOK JEFF SCHELL TIM INGLE JAN PETTIT CHERYL IVANCIC DAPHNE MILLER

Thursday Monday 4:00 PM (County Chat-one week before publication date) Friday TGIF-Friday Saturday Sunday-Main News-Sports Classified-Real Estate Sunday-Community-Comment Monday 4:00 PM Monday 4:00 PM Tuesday 4:00 PM Tuesday 4:00 PM Monday 4:00 PM

MECHANICAL MEASUREMENTS
Mechanical measurements and requirements available online at www.news-herald.com and by contacting your advertising representative from The News-Herald.

R E TA I L A DV E R T I S I N G R AT E S
LOCAL ADVERTISING INCH LEVEL Open 100 - inch 350 700 1000 1500 2500 PER COLUMN INCH RATES DAILY $49.60 $39.40 $38.85 $38.25 $36.45 $36.20 $36.10 $35.90 $35.75 $35.65 SUNDAY $57.05 $46.00 $45.25 $44.50 $42.45 $42.25 $42.20 $42.15 $42.10 $41.95 All local retail rates are net non-commissionable. Commissionable rates are available on request to recognized agencies. SUBURBAN WEEK FREQUENCY LEVEL Open 12X 24X 36X 48X PER COLUMN INCH RATES DAILY $26.55 $24.40 $22.80 $22.25 $21.20 SUNDAY $33.25 $30.55 $28.55 $27.85 $26.50

S P E C I A L DAYS - F E AT U R E S :
Thursday Friday Saturday Sunday Life TGIF (Entertainment) Religion TV Channels, Community and Comment, Real Estate, Travel and USA Weekend magazine

H O L I DAY E D I T I O N S :
Billed at Sunday rates-distributed at Sunday circulation numbers: Memorial Day , Independence Day, Thanksgiving Day, Christmas Day, New Year’s Day.

3500 5000 7500

T OTA L M A R K E T COV E R AG E ( TM C)
COUNTY CHAT – Lake Edition
PER COLUMN INCH RATES Open Contract Customer Rate $26.15 $8.65

A DV E R T I S I N G R E P E AT D I S CO U N T P R O G R A M S
Ads repeated without changes within 6 days of the original insertion Retail Suburban Retail 4 Ad Program Suburban 4 Ad Program 25% Discount 15% 25% 1st repeat, 25% 2nd repeat, FREE 3rd repeat without changes within 6 days of original insertion-10 inch minimum 15% 1st repeat, 15% 2nd repeat, FREE 3rd repeat without changes within 6 days of original insertion- 10 inch minimum

County Chat is carrier delivered weekly to non-subscribers. Available in Lake County. Preprint inserts available.

CO LO R R AT E S
One color and black Full color $550 $705

All print advertising will appear online in the Marketplace section of www.news-herald.com

Rates for smaller size ads available by request.

A DV E R T I S I N G P R E M I U M R AT E S
Guaranteed Page Position Guaranteed Section Position +20% when available +10% when available

A Journal Register Company newspaper 7085 Mentor Avenue, Willoughby Ohio, 44094 (440) 951-0000 Toll Free In Ohio (800) 947-2737 w w w. n e w s - h e r a l d . c o m

Email for ad transmission: advertising@news- herald.com

SU PPLE M E NTAL R ATE S
PER COLUMN INCH RATES SPECIAL SECTION RATES Local Suburban DAILY $27.80 $23.00 SUNDAY $32.35 $26.65 MOVIE THEATER TGIF TABLOID $26.15 per inch NON-PROFIT/CHARITABLE RATES Local $36.70 $43.20 $27.30 SUNDAY ANNOUNCEMENTS (TWICE PER MONTH) $170 2 col x 3 inch $455 6 col x 3 inch $250 3 col x 3 inch $1075 full page CO-OP –DEALER LIST $37.60 Daily SUNDAY TRAVEL-AGENTS ONLY $31.60 per inch ONLINE Increase the traffic to your site with News-Herald’s Online opportunities: $31.85 Sunday • Local reach with banner ads on News-Herald.com • Yahoo! Display Targeting: Delivers your message to the right person at the right time! • Connect with the right candidate with Yahoo! Hot Jobs! $31.75 Sunday Full rate online rate card is available by request. $43.45 Sunday MOVIE THEATER RATES $7.25 Daily and Sunday TGIF-FRONT PAGE STRIP $605 per strip/full-color (6X3)

Suburban $21.85 Rate plus Online Marketplace charge

HOBBY, CRAFT, SPORT SHOW RATES POLITICAL RATES Local Suburban $39.40 $24.40 $46.00 $30.55 CHURCH RATE $28.75 Daily POWER AD PROGRAMS-LOCAL Power Ad Weekly $21.60 per inch Available for 4, 6 or 8 inch ads. 1, 2 or 3 ads per week. Available Weekdays • 4-week commitment POWER AD PROGRAMS-SUBURBAN Power Ad Weekly $19.10 per inch Available for 4, 6 or 8 inch ads. 1, 2 or 3 ads per week. Available Weekdays • 4-week commitment TUESDAY LEGAL FORUM $165 per ad $27.40 Daily

PREPRINTS
COST PER THOUSAND RATES FREQUENCY PER YEAR 1-11 SUNDAY HEALTH TALK $165 per ad MONDAY HEALTH TALK $150 per ad 12-23 24-35 36-47 48-71 THURSDAY LIFE PAGE 3 column x 5 inch B&W ad $535 per ad 72-95 96-119 120-143 144+ (8 ½” x 11”) Inserts over 48 pages Inserts over 71 pages FULL RUN $58 $48 $45 $44 $42 $41 $40 $39 $38 $36 +10% premium +25% premium ZONE DELIVERY $61 $50 $47 $46 $44 $43 $42 $41 $40 $38

FRONT PAGE STRIP (WHEN AVAILABLE) 6 column x 3 inch strip $700.00

DAILY/SUNDAY SECTION SKY- BOX $150 per box daily $175 per box Sunday

PRINT AND DELIVER
WEATHER PAGE STRIP Email for ad transmission: advertising@news- herald.com $200 per strip 4 color, 2 sided glossy inserts are an affordable way to target specific demographics. Quantities start as few as 5,000. See your News-Herald representative for details.
Due to variances in newspaper circulation draws on a day-to-day basis the quantity you send us may be over or under what we need to fulfill your distribution instructions on a given day. To assure efficient coverage we will, depending on whether your supplied quantity is over or under our need for that day, add distribution closest to each store or subtract furthest away based on your buy in home-delivery. In addition we will subtract from or add to single copy distribution based on variances in draws. In both cases, we understand that home delivery is most valuable and will act accordingly.

STOCK PAGE STRIP $160 - 6 column x 1 inch strip Available Tuesday through Sunday

A Journal Register Company Newspaper 7085 Mentor Avenue, Willoughby Ohio, 44094 (440) 951-0000 Toll Free In Ohio (800) 947-2737 w w w. n e w s - h e r a l d . c o m